HOG - NYSE
Harley-Davidson, Inc.
$24.25
-0.41%Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
At a Glance
Live SnapshotHarley-Davidson, Inc. Profit Bridge
Profitability Analysis
Gross Margin
Moderate margins typical of competitive industries. Monitor for pricing pressure or rising costs.
Operating Margin
Acceptable margins but limited operational leverage. Operating expense control is important.
Net Profit Margin
Moderate profitability with room for improvement. Monitor interest expenses and tax efficiency.
Effective Tax Rate
Higher tax burden may reflect limited tax optimization or operations in high-tax jurisdictions.
Profitability Insight
Margin squeeze alert: Healthy gross margins but weak operating margins suggest excessive operating expenses. Cost optimization could unlock significant value.
Harley-Davidson, Inc. Income Statement
HOG • NYSE
| Harley-Davidson, Inc. Income Statement | Dec 2025 | Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | Dec 2008 | Dec 2007 | Dec 2006 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
REVENUE | ||||||||||||||||||||
4.5B | 5.2B | 5.8B | 5.8B | 5.3B | 4.1B | 5.4B | 5.7B | 5.6B | 6B | 6B | 6.2B | 5.9B | 5.6B | 5.3B | 4.9B | 4.8B | 6B | 5.7B | 5.8B | |
GROSS PROFIT | ||||||||||||||||||||
(3.1B) | (3.4B) | (3.7B) | (3.6B) | (3.4B) | (2.7B) | (3.4B) | (3.5B) | (3.5B) | (3.6B) | (3.5B) | (3.7B) | (3.6B) | (3.4B) | (3.3B) | (3B) | (3.2B) | (3.8B) | (3.6B) | (3.6B) | |
1.4B | 1.8B | 2.2B | 2.1B | 1.9B | 1.4B | 1.9B | 2.2B | 2.2B | 2.4B | 2.5B | 2.5B | 2.3B | 2.2B | 2B | 1.8B | 1.6B | 2.2B | 2.1B | 2.2B | |
OPERATING INCOME | ||||||||||||||||||||
(965.9M) | (1.4B) | (1.4B) | (1.2B) | (1.1B) | (1.4B) | (1.4B) | (1.5B) | (1.3B) | (1.4B) | (1.3B) | (1.2B) | (1.2B) | (1.2B) | (1.1B) | (1.3B) | (1.4B) | (1.1B) | (688.5M) | (635.7M) | |
(895.3M) | (1.1B) | (1.2B) | (1.1B) | (1.1B) | (1.1B) | (1.2B) | (1.3B) | (1.2B) | (1.2B) | (1.2B) | (1.2B) | (1.1B) | (1.1B) | (1.1B) | (1B) | (979.4M) | (1.1B) | (900.7M) | (846.4M) | |
386.6M | 416.6M | 779.1M | 909.3M | 823.4M | 9.7M | 555.6M | 713.5M | 882.1M | 1B | 1.2B | 1.3B | 1.2B | 1B | 830M | 560.6M | 196.1M | 1.1B | 1.4B | 1.6B | |
PRE-TAX INCOME | ||||||||||||||||||||
(33.4M) | (30.7M) | (30.8M) | (31.2M) | (31M) | (31.1M) | (31.1M) | (30.9M) | (31M) | (29.7M) | (12.1M) | (4.2M) | (45.3M) | (46M) | (45.3M) | (90.4M) | (21.7M) | (4.5M) | (204M) | (0.0) | |
10.8M | -30.7M | -30.8M | -31.2M | -31M | -31.1M | -31.1M | -30.9M | -31M | -29.7M | -12.1M | -4.2M | -45.3M | -46M | -45.3M | -90.4M | -21.7M | -4.5M | 212.2M | 0.0 | |
(70.6M) | (247.2M) | (227.2M) | (145.1M) | (25M) | (311.9M) | (166.9M) | (200.3M) | (132.4M) | (136.6M) | (101.3M) | (80.9M) | (60M) | (50.7M) | (85M) | (256.6M) | (421.9M) | (52M) | -212.2M | -210.7M | |
72.1M | 100.5M | 87.8M | 22M | -4.2M | -25.4M | 1.8M | -26.9M | -18.2M | -22.4M | -5.5M | 2.3M | -39.4M | -38.7M | -37.3M | -170.2M | -17.4M | 6.8M | 22.3M | 27.1M | |
458.7M | 517.1M | 866.9M | 931.2M | 819.2M | -15.7M | 557.4M | 686.6M | 863.8M | 1B | 1.2B | 1.3B | 1.1B | 961.5M | 792.7M | 390.5M | 178.7M | 1.1B | 1.4B | 1.6B | |
NET INCOME | ||||||||||||||||||||
(129.6M) | (72M) | (171.8M) | (192M) | (169.2M) | -17M | (133.8M) | (155.2M) | (342.1M) | (331.7M) | (398M) | (438.7M) | (380.3M) | (337.6M) | (244.6M) | (130.8M) | (108M) | (381.7M) | (514M) | (581.1M) | |
338.7M | 455.4M | 706.6M | 741.4M | 650M | 1.3M | 423.6M | 531.5M | 521.8M | 692.2M | 752.2M | 844.6M | 734M | 623.9M | 599.1M | 146.5M | -55.1M | 654.7M | 933.8M | 1B |
SEC Filings
HOG - Filing history and reports
| Filing Type | Filing Date | Period Ending | Fiscal Year | Actions |
|---|---|---|---|---|
8-K 8-K 2026 N/A | May 28, 2026 | May 21, 2026 | 2026 | |
10-Q 10-Q 2026 Q1 Q1 | May 06, 2026 | March 31, 2026 | 2026 | |
8-K 8-K 2026 N/A | May 05, 2026 | May 05, 2026 | 2026 | |
DEF 14A DEF 14A 2026 N/A | April 09, 2026 | May 21, 2026 | 2026 | |
8-K 8-K 2026 N/A | March 06, 2026 | March 06, 2026 | 2026 | |
10-K 10-K 2025 FY FY | February 26, 2026 | December 31, 2025 | 2025 | |
8-K 8-K 2026 N/A | February 10, 2026 | February 09, 2026 | 2026 | |
8-K 8-K 2025 N/A | December 10, 2025 | December 10, 2025 | 2025 | |
8-K 8-K 2025 N/A | December 05, 2025 | December 05, 2025 | 2025 | |
8-K 8-K 2025 N/A | November 06, 2025 | October 31, 2025 | 2025 |
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