Harley-Davidson, Inc.

Harley-Davidson, Inc.

HOG·NYSE

$24.25

-0.41%
Consumer CyclicalAuto - Recreational Vehicles

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

At a Glance

Live Snapshot
Market Cap$2.55B
EPS2.8200
P/E Ratio8.60
Earnings Date07/29/2026

hog

Income Before Tax

Last Annual Value

458.73M

3-Year CAGR

-21%

5-Year CAGR

99%

10-Year CAGR

-9%

Harley-Davidson, Inc.

Harley-Davidson, Inc. Competitors Analysis of Income Before Tax

HOG · NYSE
CompanyIncome Before Tax
CAGR 3Y
CAGR 5Y
CAGR 10Y
458.73M
-19.1%-11.0%-7.7% 
PII logo
Polaris Inc.
NYSE:PII
-532.70M
N/AN/AN/A
486.06M
-9.8%-10.8%N/A
CARG logo
CarGurus, Inc.
NASDAQ:CARG
202.80M
57.7%6.3%36.6%
345.87M
-9.2%2.0%17.9%
402.32M
1.9%7.1%9.4%
526.59M
-4.6%0.7%19.1%
338.00M
9.6%33.1%7.7%
720.77M
14.2%18.5%N/A
255.07M
45.4%-7.8%2.5%
Harley-Davidson, Inc.

Harley-Davidson, Inc. Fair Value Envelope

HOG · NYSE

Our analysis suggests that HOG has a fair value of HIDDEN per share in the Base Case projection. With shares currently trading at $24.25, this represents a potential HIDDEN relative to our calculated worth for Harley-Davidson, Inc..

Intrinsic Value
Current Price: $24.25