Harley-Davidson, Inc.

Harley-Davidson, Inc.

HOG·NYSE

$24.63

-0.41%
Consumer CyclicalAuto - Recreational Vehicles

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

At a Glance

Live Snapshot
Market Cap$2.59B
EPS2.8200
P/E Ratio7.26
Earnings Date07/29/2026
4.13%
Return on Invested Capital
25%
3Y-40.0%
5Y-57431.0%
10Y-46.0%
10.79%
Return on Equity
-25%
3Y-58.0%
5Y+14223.0%
10Y-70.0%
4.21%
Return on Assets
10%
3Y-35.0%
5Y+38887.0%
10Y-40.0%
Harley-Davidson, Inc.

Harley-Davidson, Inc. Management Team

HOG · NYSE
MJ

Mr. Jochen Zeitz

Chairman, President & Chief Executive Officer

Compensation

$2,645,531

Born 1963(Age 63)
male
BA

Bryan Andrew Beck

Chief Accounting Officer

MM

Mr. Mark R. Kornetzke

Chief Accounting Officer

male
ML

Mr. Luke Christopher Mansfield

Chief Commercial Officer of Harley-Davidson Motor Company

Compensation

$480,254

Born 1977(Age 49)
male
GP

George Prassas

Chief Communications Officer

MJ

Mr. Jagdish Krishnan

Chief Digital & Operations Officer

Compensation

$630,129

Born 1975(Age 51)
male
MA

Mr. Arthur Francis Starrs III

Chief Executive Officer, President & Director

Born 1977(Age 49)
male
MJ

Mr. Jonathan R. Root

Chief Financial Officer & President of Commercial

Compensation

$624,938

Born 1974(Age 52)
male
MT

Ms. Tori Termaat

Chief Human Resources Officer

Born 1978(Age 48)
female
MP

Mr. Paul J. Krause

Chief Legal Officer, Chief Compliance Officer & Secretary

Compensation

$564,842

Born 1978(Age 48)
male
MS

Mr. Shawn Michael Collins

Director of Investor Relations

male
MJ

Mr. Jochen Zeitz

Senior Advisor

Compensation

$2,645,531

Born 1963(Age 63)
male
hog

Harley-Davidson, Inc. Insider Positioning

HOG · NYSE

During the last 12 months, insiders have purchased $462K and sold $648K worth of HOG shares, resulting in $187K of net selling activity.

3 Months

Bought

19.0K

362.05K

Sold

7.4K

155.03K

Net Activity

+207K

+$207K

3-6 Months

Bought

2.8K

49.95K

Sold

6.5K

120.78K

Net Activity

-71K

-$71K

6-9 Months

Bought

0

0.00

Sold

15.6K

372.46K

Net Activity

-372K

-$372K

9-12 Months

Bought

2.1K

49.76K

Sold

0

0.00

Net Activity

+50K

+$50K

Top Buyers

1
SA

Starrs Artie

Director, Officer: President & Ceo

15.0K shares1 transactions

$287K

2
MR

Masood Rafeh

Director

4.8K shares2 transactions

$100K

3
FLA

Flees Lori Ann

Director

4.0K shares1 transactions

$76K

Top Sellers

1
MLC

Mansfield Luke Christopher

Officer: Chief Commercial Officer

11.5K shares1 transactions

$267K

2
DC

Do Charles

Officer: Sr. Vice President, Hdfsi

8.4K shares2 transactions

$182K

3
FJJD

Farley Jr James D

Director

6.5K shares1 transactions

$121K

4
KPJ

Krause Paul J

Officer: Chief Legal Officer

1.6K shares1 transactions

$41K

5
RJR

Root Jonathan R

Officer: Cfo And Cco

1.6K shares1 transactions

$38K

Insider Activity Analysis

Net Insider Sentiment

Bearish

Slightly bearish with $187K net selling. Selling modestly exceeds buying, which could be routine diversification rather than concern.

Buy/Sell Ratio

0.71:1

Moderately negative ratio. Selling is roughly double the buying, which may be routine or signal caution.

Recent Trend (3 Months)

$207K

Very strong recent buying momentum. Recent insider purchases significantly outpace sales, suggesting near-term optimism.

Insider Participation

Moderate Selling

5 insider sellers vs. 3 buyers. More insiders selling than buying suggests cautious or negative sentiment.

SEC Filings

HOG - Filing history and reports

Filing TypeFiling DatePeriod EndingFiscal YearActions
DEF 14A

DEF 14A 2026

N/A

April 09, 2026
May 21, 2026
2026
DEF 14A

DEF 14A 2025

N/A

April 03, 2025
May 14, 2025
2025
DEF 14A

DEF 14A 2024

N/A

April 05, 2024
May 16, 2024
2024
DEF 14A

DEF 14A

N/A

April 06, 2023
April 06, 2023
 
DEF 14A

DEF 14A 2022

N/A

April 01, 2022
May 12, 2022
2022
DEF 14A

DEF 14A 2021

N/A

April 09, 2021
May 20, 2021
2021
DEF 14A

DEF 14A 2020

N/A

April 09, 2020
May 21, 2020
2020
DEF 14A

DEF 14A 2019

N/A

March 29, 2019
May 09, 2019
2019
DEF 14A

DEF 14A 2018

N/A

March 29, 2018
May 10, 2018
2018
DEF 14A

DEF 14A 2017

N/A

March 20, 2017
April 29, 2017
2017
Showing 1 to 10 of 33 filings