$24.63
-0.41%Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.
Chairman, President & Chief Executive Officer
Compensation
$2,645,531
Chief Accounting Officer
Chief Accounting Officer
Chief Commercial Officer of Harley-Davidson Motor Company
Compensation
$480,254
Chief Communications Officer
Chief Digital & Operations Officer
Compensation
$630,129
Chief Executive Officer, President & Director
Chief Financial Officer & President of Commercial
Compensation
$624,938
Chief Human Resources Officer
Chief Legal Officer, Chief Compliance Officer & Secretary
Compensation
$564,842
Director of Investor Relations
Senior Advisor
Compensation
$2,645,531
During the last 12 months, insiders have purchased $462K and sold $648K worth of HOG shares, resulting in $187K of net selling activity.
19.0K
362.05K
7.4K
155.03K
+207K
+$207K
2.8K
49.95K
6.5K
120.78K
-71K
-$71K
0
0.00
15.6K
372.46K
-372K
-$372K
2.1K
49.76K
0
0.00
+50K
+$50K
Starrs Artie
Director, Officer: President & Ceo
$287K
Masood Rafeh
Director
$100K
Flees Lori Ann
Director
$76K
Mansfield Luke Christopher
Officer: Chief Commercial Officer
$267K
Do Charles
Officer: Sr. Vice President, Hdfsi
$182K
Farley Jr James D
Director
$121K
Krause Paul J
Officer: Chief Legal Officer
$41K
Root Jonathan R
Officer: Cfo And Cco
$38K
Slightly bearish with $187K net selling. Selling modestly exceeds buying, which could be routine diversification rather than concern.
Moderately negative ratio. Selling is roughly double the buying, which may be routine or signal caution.
Very strong recent buying momentum. Recent insider purchases significantly outpace sales, suggesting near-term optimism.
5 insider sellers vs. 3 buyers. More insiders selling than buying suggests cautious or negative sentiment.
HOG - Filing history and reports
| Filing Type | Filing Date | Period Ending | Fiscal Year | Actions |
|---|---|---|---|---|
DEF 14A DEF 14A 2026 N/A | April 09, 2026 | May 21, 2026 | 2026 | |
DEF 14A DEF 14A 2025 N/A | April 03, 2025 | May 14, 2025 | 2025 | |
DEF 14A DEF 14A 2024 N/A | April 05, 2024 | May 16, 2024 | 2024 | |
DEF 14A DEF 14A N/A | April 06, 2023 | April 06, 2023 | ||
DEF 14A DEF 14A 2022 N/A | April 01, 2022 | May 12, 2022 | 2022 | |
DEF 14A DEF 14A 2021 N/A | April 09, 2021 | May 20, 2021 | 2021 | |
DEF 14A DEF 14A 2020 N/A | April 09, 2020 | May 21, 2020 | 2020 | |
DEF 14A DEF 14A 2019 N/A | March 29, 2019 | May 09, 2019 | 2019 | |
DEF 14A DEF 14A 2018 N/A | March 29, 2018 | May 10, 2018 | 2018 | |
DEF 14A DEF 14A 2017 N/A | March 20, 2017 | April 29, 2017 | 2017 |
Snapshot
Start with context, operating signals, and key market metrics.
Value Model
Stress test fair value across bear, base, and bull assumptions.
Statements
Validate revenue quality, margins, and balance sheet durability.
Earnings Call
Read management commentary and compare it with reported outcomes.
Dividends
Check payout sustainability and long-term distribution behavior.
Analyst Expectations
Review consensus spread and where estimate risk is concentrated.