Harley-Davidson, Inc.

Harley-Davidson, Inc.

HOGยทNYSE

$24.25

-0.41%
Consumer CyclicalAuto - Recreational Vehicles

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

At a Glance

Live Snapshot
Market Cap$2.55B
EPS2.8200
P/E Ratio8.60
Earnings Date07/29/2026
Harley-Davidson, Inc.

Harley-Davidson, Inc. Fair Value Envelope

HOG ยท NYSE

Our analysis suggests that HOG has a fair value of HIDDEN per share in the Base Case projection. With shares currently trading at $24.25, this represents a potential HIDDEN relative to our calculated worth for Harley-Davidson, Inc..

Intrinsic Value
Current Price: $24.25

Owner Earnings Valuation Tool

Warren Buffett's Owner Earnings DCF analysis for intrinsic value calculation

Historical Financial Data

Base year metrics used for projections

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Projection Settings

Forecast period and terminal assumptions

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DCF Valuation Summary

Calculation flow from present value to intrinsic value per share

Present Value$467.9M
+ Cash & Equivalents$3.1B
Firm Value$3.6B
- Debt$3.1B
Equity Value$505.9M
/ Shares Outstanding123,067,493B
DCF Value$4
OVERVALUED BY 83%

Owner Earnings Projections

Operating Cash Flow - Maintenance CapEx = Owner Earnings

Metric
Year 1
Year 2
Year 3
Year 4
Year 5
Year 6
Year 7
Year 8
Year 9
Year 10
Operating Cash Flow
$284.5M
$142.2M
$71.1M
$35.6M
$17.8M
$8.9M
$4.4M
$2.2M
$1.1M
$555.6K
Maintenance CapEx
-$15.4M
-$7.7M
-$3.8M
-$1.9M
-$960.5K
-$480.2K
-$240.1K
-$120.1K
-$60.0K
-$30.0K
Owner Earnings
$269.1M
$134.5M
$67.3M
$33.6M
$16.8M
$8.4M
$4.2M
$2.1M
$1.1M
$525.6K
Discount Factor
0.926
0.857
0.794
0.735
0.681
0.630
0.583
0.540
0.500
0.463
Present Value
$249.2M
$115.4M
$53.4M
$24.7M
$11.4M
$5.3M
$2.5M
$1.1M
$525.8K
$243.4K
Terminal Value represents 0.9% of Enterprise Value