Harley-Davidson, Inc.

Harley-Davidson, Inc.

HOG·NYSE

$24.25

-0.41%
Consumer CyclicalAuto - Recreational Vehicles

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

At a Glance

Live Snapshot
Market Cap$2.55B
EPS2.8200
P/E Ratio8.60
Earnings Date07/29/2026

hog

Cost of Revenue

Last Annual Value

3.12B

3-Year CAGR

-5%

5-Year CAGR

3%

10-Year CAGR

-1%

Harley-Davidson, Inc.

Harley-Davidson, Inc. Competitors Analysis of Cost of Revenue

HOG · NYSE
CompanyCost of Revenue
CAGR 3Y
CAGR 5Y
CAGR 10Y
3.12B
-5.1%-1.9%-1.4% 
PII logo
Polaris Inc.
NYSE:PII
5.83B
-6.1%0.3%5.5%
3.95B
-0.8%-2.2%N/A
CARG logo
CarGurus, Inc.
NASDAQ:CARG
103.44M
-26.7%-18.9%26.9%
6.04B
-1.5%8.4%5.6%
953.71M
15.0%11.5%4.1%
3.40B
4.1%3.7%9.6%
3.24B
-0.2%6.9%1.8%
2.03B
8.5%7.7%4.6%
3.14B
1.5%-1.7%9.7%
Harley-Davidson, Inc.

Harley-Davidson, Inc. Fair Value Envelope

HOG · NYSE

Our analysis suggests that HOG has a fair value of HIDDEN per share in the Base Case projection. With shares currently trading at $24.25, this represents a potential HIDDEN relative to our calculated worth for Harley-Davidson, Inc..

Intrinsic Value
Current Price: $24.25