Harley-Davidson, Inc.

Harley-Davidson, Inc.

HOG·NYSE

$24.25

-0.41%
Consumer CyclicalAuto - Recreational Vehicles

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

At a Glance

Live Snapshot
Market Cap$2.55B
EPS2.8200
P/E Ratio8.60
Earnings Date07/29/2026

hog

Gross Profit

Last Annual Value

1.35B

3-Year CAGR

-14%

5-Year CAGR

%

10-Year CAGR

-6%

Harley-Davidson, Inc.

Harley-Davidson, Inc. Competitors Analysis of Gross Profit

HOG · NYSE
CompanyGross Profit
CAGR 3Y
CAGR 5Y
CAGR 10Y
1.35B
-14.7%-6.6%-5.6% 
PII logo
Polaris Inc.
NYSE:PII
1.32B
-11.4%-4.8%1.9%
2.11B
-0.1%-2.2%N/A
CARG logo
CarGurus, Inc.
NASDAQ:CARG
835.54M
8.6%4.9%16.1%
1.39B
-4.5%4.9%6.8%
1.06B
-1.2%-0.1%2.6%
1.02B
0.1%2.3%11.9%
532.00M
-8.6%3.3%1.6%
3.24B
6.3%7.0%4.8%
980.29M
8.1%-1.2%8.6%
Harley-Davidson, Inc.

Harley-Davidson, Inc. Fair Value Envelope

HOG · NYSE

Our analysis suggests that HOG has a fair value of HIDDEN per share in the Base Case projection. With shares currently trading at $24.25, this represents a potential HIDDEN relative to our calculated worth for Harley-Davidson, Inc..

Intrinsic Value
Current Price: $24.25