Harley-Davidson, Inc.

Harley-Davidson, Inc.

HOG·NYSE

$24.63

-0.41%
Consumer CyclicalAuto - Recreational Vehicles

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

At a Glance

Live Snapshot
Market Cap$2.59B
EPS2.8200
P/E Ratio7.26
Earnings Date07/29/2026

hog

Revenue

Last Annual Value

4.47B

3-Year CAGR

-8%

5-Year CAGR

2%

10-Year CAGR

-3%

Harley-Davidson, Inc.

Harley-Davidson, Inc. Competitors Analysis of Revenue

HOG · NYSE
CompanyRevenue
CAGR 3Y
CAGR 5Y
CAGR 10Y
4.47B
-8.5%-3.5%-2.9% 
PII logo
Polaris Inc.
NYSE:PII
7.15B
-7.1%-0.8%4.7%
6.05B
-0.6%-2.2%N/A
CARG logo
CarGurus, Inc.
NASDAQ:CARG
938.98M
0.9%-0.3%16.8%
7.43B
-2.1%7.7%5.8%
2.01B
5.3%4.5%3.3%
4.42B
3.1%3.4%10.1%
3.77B
-1.6%6.3%1.8%
5.27B
7.2%7.2%4.7%
4.12B
2.9%-1.6%9.4%
Harley-Davidson, Inc.

Harley-Davidson, Inc. Fair Value Envelope

HOG · NYSE

Our analysis suggests that HOG has a fair value of HIDDEN per share in the Base Case projection. With shares currently trading at $24.63, this represents a potential HIDDEN relative to our calculated worth for Harley-Davidson, Inc..

Intrinsic Value
Current Price: $24.63