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Communication Services - Advertising Agencies - NYSE - GB
$ 33.18
-4.33 %
$ 7.16 B
Market Cap
10.3
P/E
1. INTRINSIC VALUE

This DCF valuation model was last updated on Apr, 8, 2025.

The intrinsic value of one WPP stock under the worst case scenario is HIDDEN Compared to the current market price of 33.2 USD, WPP plc is HIDDEN

This DCF valuation model was last updated on Apr, 8, 2025.

The intrinsic value of one WPP stock under the base case scenario is HIDDEN Compared to the current market price of 33.2 USD, WPP plc is HIDDEN

This DCF valuation model was last updated on Apr, 8, 2025.

The intrinsic value of one WPP stock under the best case scenario is HIDDEN Compared to the current market price of 33.2 USD, WPP plc is HIDDEN

2. FUNDAMENTAL ANALYSIS

Price Chart WPP

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$60.0$60.0$55.0$55.0$50.0$50.0$45.0$45.0$40.0$40.0$35.0$35.0$30.0$30.015 Oct15 OctNov '24Nov '2415 Nov15 NovDec '24Dec '2415 Dec15 DecJan '25Jan '2515 Jan15 JanFeb '25Feb '2515 Feb15 FebMar '25Mar '2515 Mar15 MarApr '25Apr '25
FINANCIALS
14.7 B REVENUE
-0.70%
1.32 B OPERATING INCOME
149.53%
542 M NET INCOME
174.85%
1.41 B OPERATING CASH FLOW
13.71%
278 M INVESTING CASH FLOW
173.08%
-989 M FINANCING CASH FLOW
-9.32%
7.51 B REVENUE
3.97%
902 M OPERATING INCOME
113.24%
337 M NET INCOME
64.39%
1.95 B OPERATING CASH FLOW
460.74%
388 M INVESTING CASH FLOW
452.73%
-1.78 B FINANCING CASH FLOW
-224.72%
Balance Sheet WPP plc
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Current Assets 13.7 B
Cash & Short-Term Investments 2.64 B
Receivables 6.72 B
Other Current Assets 4.3 B
Non-Current Assets 11.8 B
Long-Term Investments 651 M
PP&E 2.29 B
Other Non-Current Assets 8.9 B
10.34 %26.36 %16.85 %8.99 %34.90 %Total Assets$25.5b
Current Liabilities 15.5 B
Accounts Payable 10.6 B
Short-Term Debt 824 M
Other Current Liabilities 4.06 B
Non-Current Liabilities 6.26 B
Long-Term Debt 5.52 B
Other Non-Current Liabilities 735 M
48.85 %3.78 %18.62 %25.37 %3.38 %Total Liabilities$21.8b
EFFICIENCY
Earnings Waterfall WPP plc
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Revenue 14.7 B
Cost Of Revenue 12.3 B
Gross Profit 2.45 B
Operating Expenses 1.13 B
Operating Income 1.32 B
Other Expenses 783 M
Net Income 542 M
16b16b14b14b12b12b10b10b8b8b6b6b4b4b2b2b0015b(12b)2b(1b)1b(783m)542mRevenueRevenueCost Of RevenueCost Of RevenueGross ProfitGross ProfitOperating ExpensesOperating ExpensesOperating IncomeOperating IncomeOther ExpensesOther ExpensesNet IncomeNet Income
RATIOS
16.63% GROSS MARGIN
16.63%
8.99% OPERATING MARGIN
8.99%
3.68% NET MARGIN
3.68%
15.60% ROE
15.60%
2.12% ROA
2.12%
7.47% ROIC
7.47%
FREE CASH FLOW ANALYSIS
Free Cash Flow Analysis WPP plc
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2b2b2b2b1b1b1b1b1b1b800m800m600m600m400m400m200m200m0020162016201720172018201820192019202020202021202120222022202320232024202420252025
Net Income 542 M
Depreciation & Amortization 474 M
Capital Expenditures -189 M
Stock-Based Compensation 109 M
Change in Working Capital 154 M
Others -26 M
Free Cash Flow 1.22 B
3. WALL STREET ANALYSTS ESTIMATES
Wall Street Analysts Price Targets WPP plc
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WPP has no price targets from Wall Street.
4. DIVIDEND ANALYSIS
4.66% DIVIDEND YIELD
0.24 USD DIVIDEND PER SHARE
Q1
Q2
Q3
Q4
4.500004.500004.000004.000003.500003.500003.000003.000002.500002.500002.000002.000001.500001.500001.000001.000000.500000.500000.000000.000002.0042.0462.27692.5662.47472.40060.97771.25051.465711.540010.241.2183.221.293.341.45323.731.4594.031.3683.840.65943.060.87141.850.90522.160.953552.420.954232.490.242015201520162016201720172018201820192019202020202021202120222022202320232024202420252025
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5. COMPETITION
slide 2 of 12
6. Ownership
Insider Ownership WPP plc
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Sold
0-3 MONTHS
0 USD 0
3-6 MONTHS
0 USD 0
6-9 MONTHS
0 USD 0
9-12 MONTHS
0 USD 0
Bought
0 USD 0
0-3 MONTHS
0 USD 0
3-6 MONTHS
0 USD 0
6-9 MONTHS
0 USD 0
9-12 MONTHS
7. News
WPP Buys InfoSum in AI Push The London-listed ad group said that InfoSum—which will join its media investment group GroupM—will help it create marketing solutions that are enhanced by AI. wsj.com - 2 weeks ago
Down -17.79% in 4 Weeks, Here's Why WPP (WPP) Looks Ripe for a Turnaround WPP (WPP) has become technically an oversold stock now, which implies exhaustion of the heavy selling pressure on it. This, combined with strong agreement among Wall Street analysts in revising earnings estimates higher, indicates a potential trend reversal for the stock in the near term. zacks.com - 3 weeks ago
Will WPP ever grow again? UBS sees more disappointment ahead "Will WPP ever grow again?" UBS pondered this as it reiterated a 'sell' recommendation on the advertising and marketing giant after mulling a weak set of results last week and a 25% decline in the shares so far this year. proactiveinvestors.co.uk - 1 month ago
New Research from CMI Media Group Focuses on Healthcare Equity in America and the Role Healthcare Brands Can Play to Support Consumers PHILADELPHIA , March 3, 2025 /PRNewswire/ -- Strategic media healthcare agency CMI Media Group, a WPP company (NYSE: WPP), has released a report focusing on equity in healthcare in America and the role healthcare brands can play to support consumers. "Media Vitals 2025 Focus on Health Equity" spotlights US consumers' healthcare experience. prnewswire.com - 1 month ago
WPP plc: Softer Than Expected Q4 Spooking Markets (Rating Downgrade) WPP plc's margin improvements are overshadowed by enduring macroeconomic issues in China, leading to weaker-than-expected Q4 results and flat to negative revenue guidance for 2025. The competitive landscape is intensifying with the IPG-Omnicom merger, and WPP's own consolidations are limited in providing further cost savings. Despite some net new business growth and revenue increases from top clients, WPP's heavy exposure to China remains a significant concern. seekingalpha.com - 1 month ago
WPP faces Deutsche target cut after results flop WPP PLC has seen its share price target slashed by Deutsche Bank analysts after disappointing with guidance in results on Thursday. Though a ‘buy' rating was reiterated, Deutsche took the advertising firm's price target from 1,035p to 875p. proactiveinvestors.co.uk - 1 month ago
WPP plc (WPP) Q4 2024 Earnings Call Transcript WPP plc (NYSE:WPP ) Q4 2024 Results Conference Call February 27, 2025 4:30 AM ET Company Participants Mark Read - CEO Joanne Wilson - CFO Brian Lesser - CEO, GroupM Conference Call Participants Adam Berlin - UBS Adrien de Saint Hilaire - Bank of America Steve Liechti - Deutsche Numis Joseph Thomas - HSBC Mark Read So, good morning, everyone, and thank you for joining us in Sea Containers today who you found it busy coming in for our preliminary results for 2024 and strategic outlook for 2025. Now the past year has been extremely busy, and it's thrown up both challenges and opportunities. seekingalpha.com - 1 month ago
Ad Giant WPP Stock Sinks on Weak Revenue Outlook U.S.-listed shares of WPP Plc (WPP) sank 15% Thursday when the giant advertising firm's revenue declined and it gave soft guidance as North America and China sales slid. investopedia.com - 1 month ago
Domino's, Krispy Kreme, and Now WPP. Consumer Bellwethers Are Screaming Downturn. There have been a string of consumer-focused companies that have issued guidance that investors found disappointing. barrons.com - 1 month ago
WPP plunges to four-year low as ad budgets remain tight WPP PLC (LSE:WPP) shares plunged 18% to 634p as the advertising and marketing giant reported a lower top line for last year as client budgets remain constricted, leading it to predict that growth will not return in 2025. Reported revenue for the 2024 came in at £14.7 billion, down 0.7%, but up 2.3% on a like-for-like basis. proactiveinvestors.co.uk - 1 month ago
Shares in WPP plunge after ad group hit by weak China, US uncertainty Ad group WPP reported a worse-than-expected decline in organic revenue after a disappointing final quarter when it was hit by weaker client discretionary spending and said it had to be cautious about 2025, sending its shares sharply lower. reuters.com - 1 month ago
CMI Media Group unveils inaugural Media Vitals HCP Global research LONDON , Feb. 18, 2025 /PRNewswire/ -- Healthcare agency CMI Media Group, a WPP company (NYSE: WPP), has unveiled its first ever Media Vitals(TM) HCP Global research. The new report provides insights into the media preferences of healthcare professionals (HCPs) on a global scale. prnewswire.com - 2 months ago
8. Profile Summary

WPP plc WPP

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COUNTRY GB
INDUSTRY Advertising Agencies
MARKET CAP $ 7.16 B
Dividend Yield 4.66%
Description WPP plc, a creative transformation company, provides communications, experience, commerce, and technology services in North America, the United Kingdom, Western Continental Europe, the Asia Pacific, Latin America, Africa, the Middle East, and Central and Eastern Europe. The company operates through three segments: Global Integrated Agencies, Public Relations, and Specialist Agencies. It offers plans and creates marketing and branding campaigns; designs and produces advertisements across various media; and provides media buying services, such as strategy and business development, media investment, data and technology, and content. The company also offers public relations advisory services to clients who are seeking to communicate with a range of stakeholders from consumers to governments and the business and financial communities; and specialist agency services. WPP plc was founded in 1985 and is based in London, the United Kingdom.
Contact Sea Containers, London, SE1 9GL https://www.wpp.com
IPO Date Dec. 29, 1987
Employees 108044
Officers Mr. Andrew Grant Balfour Scott Chief Operating Officer & Executive Director Mr. Mark Read CBE Chief Executive Officer & Executive Director Mr. Stephan Pretorius Chief Technology Officer Ms. Joanne Wilson Chief Financial Officer & Director