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Communication Services - Advertising Agencies - NASDAQ - US
$ 0.5421
-0.916 %
$ 10.3 M
Market Cap
-0.3
P/E
1. INTRINSIC VALUE

This DCF valuation model was last updated on Jun, 6, 2025.

The intrinsic value of one DRCT stock under the worst case scenario is HIDDEN Compared to the current market price of 0.542 USD, Direct Digital Holdings, Inc. is HIDDEN

This DCF valuation model was last updated on Jun, 6, 2025.

The intrinsic value of one DRCT stock under the base case scenario is HIDDEN Compared to the current market price of 0.542 USD, Direct Digital Holdings, Inc. is HIDDEN

This DCF valuation model was last updated on Jun, 6, 2025.

The intrinsic value of one DRCT stock under the best case scenario is HIDDEN Compared to the current market price of 0.542 USD, Direct Digital Holdings, Inc. is HIDDEN

2. FUNDAMENTAL ANALYSIS

Price Chart DRCT

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$6.0$6.0$5.0$5.0$4.0$4.0$3.0$3.0$2.0$2.0$1.0$1.0$0.0$0.015 Dec15 DecJan '25Jan '2515 Jan15 JanFeb '25Feb '2515 Feb15 FebMar '25Mar '2515 Mar15 MarApr '25Apr '2515 Apr15 AprMay '25May '2515 May15 MayJun '25Jun '25
FINANCIALS
62.3 M REVENUE
-60.35%
-13.2 M OPERATING INCOME
-505.63%
-19.9 M NET INCOME
-190.87%
-8.65 M OPERATING CASH FLOW
-338.08%
-17 K INVESTING CASH FLOW
90.45%
4.99 M FINANCING CASH FLOW
480.93%
8.16 M REVENUE
-10.19%
-3.92 M OPERATING INCOME
16.58%
-5.94 M NET INCOME
9.58%
-2.71 M OPERATING CASH FLOW
-74.37%
-15 K INVESTING CASH FLOW
0.00%
3.07 M FINANCING CASH FLOW
381.63%
Balance Sheet Direct Digital Holdings, Inc.
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Current Assets 8.54 M
Cash & Short-Term Investments 1.44 M
Receivables 5.01 M
Other Current Assets 2.08 M
Non-Current Assets 17.5 M
Long-Term Investments 0
PP&E 1.17 M
Other Non-Current Assets 16.3 M
5.56 %19.28 %7.98 %4.51 %62.67 %Total Assets$26.0m
Current Liabilities 13.4 M
Accounts Payable 7.66 M
Short-Term Debt 3.89 M
Other Current Liabilities 1.8 M
Non-Current Liabilities 32.4 M
Long-Term Debt 32.4 M
Other Non-Current Liabilities 0
16.74 %8.50 %3.95 %70.81 %Total Liabilities$45.7m
EFFICIENCY
Earnings Waterfall Direct Digital Holdings, Inc.
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Revenue 62.3 M
Cost Of Revenue 44.9 M
Gross Profit 17.4 M
Operating Expenses 30.6 M
Operating Income -13.2 M
Other Expenses 6.67 M
Net Income -19.9 M
70m70m60m60m50m50m40m40m30m30m20m20m10m10m00(10m)(10m)(20m)(20m)62m(45m)17m(31m)(13m)(7m)(20m)RevenueRevenueCost Of RevenueCost Of RevenueGross ProfitGross ProfitOperating ExpensesOperating ExpensesOperating IncomeOperating IncomeOther ExpensesOther ExpensesNet IncomeNet Income
RATIOS
27.92% GROSS MARGIN
27.92%
-21.24% OPERATING MARGIN
-21.24%
-10.01% NET MARGIN
-10.01%
125.02% ROE
125.02%
-23.98% ROA
-23.98%
-115.59% ROIC
-115.59%
FREE CASH FLOW ANALYSIS
Free Cash Flow Analysis Direct Digital Holdings, Inc.
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4m4m2m2m00(2m)(2m)(4m)(4m)(6m)(6m)(8m)(8m)(10m)(10m)202020202021202120222022202320232024202420252025
Net Income -19.9 M
Depreciation & Amortization 2.38 M
Capital Expenditures -17 K
Stock-Based Compensation 1.55 M
Change in Working Capital 4.15 M
Others -8 K
Free Cash Flow -8.66 M
3. WALL STREET ANALYSTS ESTIMATES
Wall Street Analysts Price Targets Direct Digital Holdings, Inc.
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DRCT has no price targets from Wall Street.
4. DIVIDEND ANALYSIS
5. COMPETITION
slide 2 of 8
6. Ownership
Insider Ownership Direct Digital Holdings, Inc.
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Sold
0-3 MONTHS
136 K USD 2
3-6 MONTHS
106 K USD 5
6-9 MONTHS
144 K USD 2
9-12 MONTHS
35.2 K USD 3
Bought
0 USD 0
0-3 MONTHS
0 USD 0
3-6 MONTHS
0 USD 0
6-9 MONTHS
0 USD 0
9-12 MONTHS
7. News
Bronstein, Gewirtz & Grossman, LLC Is Investigating Direct Digital Holdings Inc. (DRCT) And Encourages Shareholders to Connect NEW YORK CITY, NY / ACCESS Newswire / June 5, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 1 week ago
Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against Direct Digital Holdings Inc. (DRCT) And Encourages Shareholders to Reach Out NEW YORK CITY, NY / ACCESS Newswire / June 3, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 2 weeks ago
Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Direct Digital Holdings Inc. (DRCT) and Encourages Shareholders to Learn More About the Investigation NEW YORK CITY, NY / ACCESS Newswire / June 1, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 2 weeks ago
Bronstein, Gewirtz & Grossman, LLC Encourages Direct Digital Holdings Inc. (DRCT) Stockholders to Inquire about Securities Investigation NEW YORK CITY, NY / ACCESS Newswire / May 29, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 2 weeks ago
Orange 142 Releases Micro-Influencer Marketing Best Practices as Brands Seek Deeper Engagement New guide offers strategies for leveraging nano- and micro-influencers to drive ROI and brand trust in an increasingly crowded digital space AUSTIN, Texas , May 29, 2025 /PRNewswire/ -- Orange 142, a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing for mid-market brands, today released a new best practices guide focused on nano- and micro-influencer marketing, a high-ROI channel that helps brands build trust, engage niche audiences, and drive measurable results. As digital ad saturation continues to rise, marketers turn to micro-influencers, creators with smaller but highly engaged followings, to help build trust, expand reach, and increase conversions. prnewswire.com - 2 weeks ago
Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Direct Digital Holdings Inc. (DRCT) and Encourages Investors to Learn More About the Investigation NEW YORK CITY, NY / ACCESS Newswire / May 27, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 3 weeks ago
Direct Digital Holdings Inc. (DRCT) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Shareholders to Contact the Firm to Learn More About the Investigation NEW YORK CITY, NY / ACCESS Newswire / May 25, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 3 weeks ago
Bronstein, Gewirtz & Grossman, LLC Is Investigating Direct Digital Holdings Inc. (DRCT) And Encourages Investors to Connect NEW YORK CITY, NY / ACCESS Newswire / May 22, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 3 weeks ago
Bronstein, Gewirtz & Grossman, LLC Encourages Direct Digital Holdings Inc. (DRCT) Stockholders to Inquire about Securities Investigation NEW YORK CITY, NY / ACCESS Newswire / May 20, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 4 weeks ago
Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against Direct Digital Holdings Inc. (DRCT) And Encourages Stockholders to Reach Out NEW YORK CITY, NY / ACCESS Newswire / May 18, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 1 month ago
Orange 142 Releases Best Practices for Foot Traffic Attribution as Real-World Visits Rebound New guide reveals how today's smartest marketers are turning digital ads into real-world results with next-gen attribution strategies AUSTIN, Texas , May 15, 2025 /PRNewswire/ --  Orange 142 , a division of Direct Digital Holdings (NASDAQ: DRCT) and a leader in digital marketing for mid-market brands, today released a guide demystifying foot traffic attribution, a fast-evolving capability that helps marketers connect digital ad exposure to real-world store visits. With foot traffic rebounding across categories like grocery and retail, understanding how marketing drives in-store behavior has become more critical than ever. prnewswire.com - 1 month ago
Bronstein, Gewirtz & Grossman, LLC Is Investigating Direct Digital Holdings Inc. (DRCT) And Encourages Stockholders to Connect NEW YORK CITY, NY / ACCESS Newswire / May 15, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 1 month ago
8. Profile Summary

Direct Digital Holdings, Inc. DRCT

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COUNTRY US
INDUSTRY Advertising Agencies
MARKET CAP $ 10.3 M
Dividend Yield 0.00%
Description Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Contact 1233 West Loop South, Houston, TX, 77027 https://www.directdigitalholdings.com
IPO Date Feb. 11, 2022
Employees 79
Officers Ms. M. Duyen Le CPA Vice President of People & Culture Ms. Anu Pillai Chief Technology Officer Ms. Lashawnda Goffin Chief Executive Officer of Colossus SSP Ms. Kristie MacDonald Senior Vice President of Strategic Development Mr. Keith W. Smith Co-Founder, President & Director Ms. Maria Vilchez Lowrey Chief Growth Officer Ms. Diana P. Diaz Corporate Secretary & Chief Financial Officer Mr. Mark D. Walker Chief Executive Officer, Co-Founder & Chairman