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Communication Services - Advertising Agencies - NASDAQ - US
$ 0.9
-5.11 %
$ 5.81 M
Market Cap
-0.47
P/E
1. INTRINSIC VALUE

This DCF valuation model was last updated on Mar, 3, 2025.

The intrinsic value of one DRCT stock under the worst case scenario is HIDDEN Compared to the current market price of 0.9 USD, Direct Digital Holdings, Inc. is HIDDEN

This DCF valuation model was last updated on Mar, 3, 2025.

The intrinsic value of one DRCT stock under the base case scenario is HIDDEN Compared to the current market price of 0.9 USD, Direct Digital Holdings, Inc. is HIDDEN

This DCF valuation model was last updated on Mar, 3, 2025.

The intrinsic value of one DRCT stock under the best case scenario is HIDDEN Compared to the current market price of 0.9 USD, Direct Digital Holdings, Inc. is HIDDEN

2. FUNDAMENTAL ANALYSIS
FINANCIALS
157 M REVENUE
78.45%
-2.18 M OPERATING INCOME
-32.81%
-6.84 M NET INCOME
-234.43%
2.56 M OPERATING CASH FLOW
20.17%
-178 K INVESTING CASH FLOW
74.13%
-1.31 M FINANCING CASH FLOW
36.90%
9.08 M REVENUE
-58.48%
-3.66 M OPERATING INCOME
-77.14%
-6.38 M NET INCOME
-102.96%
3.02 M OPERATING CASH FLOW
168.44%
-7 K INVESTING CASH FLOW
30.00%
9 K FINANCING CASH FLOW
-99.58%
Balance Sheet Direct Digital Holdings, Inc.
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Current Assets 43.1 M
Cash & Short-Term Investments 5.12 M
Receivables 37.2 M
Other Current Assets 759 K
Non-Current Assets 27.6 M
Long-Term Investments 0
PP&E 1.39 M
Other Non-Current Assets 26.2 M
Current Liabilities 39.8 M
Accounts Payable 33.9 M
Short-Term Debt 1.6 M
Other Current Liabilities 4.27 M
Non-Current Liabilities 34.6 M
Long-Term Debt 29.4 M
Other Non-Current Liabilities 5.2 M
EFFICIENCY
Earnings Waterfall Direct Digital Holdings, Inc.
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Revenue 157 M
Cost Of Revenue 120 M
Gross Profit 37.6 M
Operating Expenses 39.8 M
Operating Income -2.18 M
Other Expenses 4.66 M
Net Income -6.84 M
RATIOS
23.92% GROSS MARGIN
23.92%
-1.39% OPERATING MARGIN
-1.39%
-1.40% NET MARGIN
-1.40%
-404.05% ROE
-404.05%
-3.10% ROA
-3.10%
-7.34% ROIC
-7.34%
FREE CASH FLOW ANALYSIS
Free Cash Flow Analysis Direct Digital Holdings, Inc.
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Net Income -6.84 M
Depreciation & Amortization 2.37 M
Capital Expenditures -178 K
Stock-Based Compensation 706 K
Change in Working Capital 4.75 M
Others 801 K
Free Cash Flow 2.38 M
3. WALL STREET ANALYSTS ESTIMATES
Wall Street Analysts Price Targets Direct Digital Holdings, Inc.
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DRCT has no price targets from Wall Street.
4. DIVIDEND ANALYSIS
5. COMPETITION
6. Ownership
Insider Ownership Direct Digital Holdings, Inc.
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Sold
0-3 MONTHS
100 K USD 4
3-6 MONTHS
69.7 K USD 2
6-9 MONTHS
35.2 K USD 3
9-12 MONTHS
0 USD 0
Bought
0 USD 0
0-3 MONTHS
0 USD 0
3-6 MONTHS
0 USD 0
6-9 MONTHS
0 USD 0
9-12 MONTHS
Date Value Insider Amount Avg Price
1 month ago
Jan 16, 2025
Sell 2.3 K USD
Locke Mistelle
Director
- 1773
1.3 USD
2 months ago
Dec 18, 2024
Sell 5.98 K USD
Leatherberry Antoinette Renee
Director
- 7038
0.85 USD
2 months ago
Dec 18, 2024
Sell 5.99 K USD
Locke Mistelle
Director
- 7048
0.85 USD
2 months ago
Dec 18, 2024
Sell 6 K USD
Cohen Richard
Director
- 7057
0.85 USD
2 months ago
Dec 13, 2024
Sell 16.6 K USD
Walker Mark D
Chairman and CEO
- 22793
0.73 USD
2 months ago
Dec 16, 2024
Sell 5.67 K USD
Walker Mark D
Chairman and CEO
- 8107
0.7 USD
2 months ago
Dec 10, 2024
Sell 10.1 K USD
Walker Mark D
Chairman and CEO
- 10000
1.01 USD
2 months ago
Dec 11, 2024
Sell 12.8 K USD
Walker Mark D
Chairman and CEO
- 15000
0.85 USD
2 months ago
Dec 12, 2024
Sell 5.58 K USD
Walker Mark D
Chairman and CEO
- 6800
0.82 USD
2 months ago
Dec 03, 2024
Sell 3.91 K USD
Walker Mark D
Chairman and CEO
- 3404
1.15 USD
2 months ago
Dec 04, 2024
Sell 8.08 K USD
Walker Mark D
Chairman and CEO
- 8000
1.01 USD
2 months ago
Dec 05, 2024
Sell 8.06 K USD
Walker Mark D
Chairman and CEO
- 8763
0.92 USD
3 months ago
Nov 27, 2024
Sell 10 K USD
Walker Mark D
Chairman and CEO
- 8000
1.25 USD
3 months ago
Nov 29, 2024
Sell 10.4 K USD
Walker Mark D
Chairman and CEO
- 8647
1.2 USD
3 months ago
Dec 02, 2024
Sell 9 K USD
Walker Mark D
Chairman and CEO
- 7500
1.2 USD
3 months ago
Nov 22, 2024
Sell 6.5 K USD
Walker Mark D
Chairman and CEO
- 5000
1.3 USD
3 months ago
Nov 25, 2024
Sell 8.04 K USD
Walker Mark D
Chairman and CEO
- 6000
1.34 USD
3 months ago
Nov 26, 2024
Sell 8.24 K USD
Walker Mark D
Chairman and CEO
- 6336
1.3 USD
3 months ago
Nov 19, 2024
Sell 7.5 K USD
Walker Mark D
Chairman and CEO
- 5000
1.5 USD
3 months ago
Nov 15, 2024
Sell 563 USD
SMITH W KEITH
President
- 313
1.8 USD
3 months ago
Nov 15, 2024
Sell 13.2 K USD
Walker Mark D
Chairman and CEO
- 7240
1.82 USD
3 months ago
Nov 18, 2024
Sell 5.27 K USD
Walker Mark D
Chairman and CEO
- 3401
1.55 USD
8 months ago
Jun 14, 2024
Sell 9.02 K USD
Leatherberry Antoinette Renee
Director
- 1779
5.07 USD
8 months ago
Jun 14, 2024
Sell 5.73 K USD
Leatherberry Antoinette Renee
Director
- 1111
5.16 USD
8 months ago
Jun 14, 2024
Sell 5.73 K USD
Locke Mistelle
Director
- 1098
5.22 USD
8 months ago
Jun 14, 2024
Sell 9.02 K USD
Cohen Richard
Director
- 1667
5.41 USD
8 months ago
Jun 14, 2024
Sell 5.73 K USD
Cohen Richard
Director
- 1111
5.16 USD
1 year ago
Dec 11, 2023
Sell 867 K USD
SMITH W KEITH
President
- 77930
11.13 USD
1 year ago
Dec 12, 2023
Sell 423 K USD
SMITH W KEITH
President
- 41348
10.22 USD
2 years ago
Nov 29, 2022
Bought 2.93 K USD
Walker Mark D
Chairman and CEO
+ 5320
0.55 USD
2 years ago
Nov 28, 2022
Bought 4.34 K USD
Walker Mark D
Chairman and CEO
+ 8688
0.5 USD
2 years ago
Nov 23, 2022
Bought 6.63 K USD
Walker Mark D
Chairman and CEO
+ 13251
0.5 USD
2 years ago
Nov 22, 2022
Bought 24.9 K USD
SMITH W KEITH
President
+ 71124
0.35 USD
2 years ago
Aug 26, 2022
Sell 188 K USD
SMITH W KEITH
President
- 60000
3.13 USD
21 years ago
Aug 12, 2003
Bought 30 K USD
ROHDE STEPHEN L
Director
+ 1428
21 USD
7. News
Direct Digital Holdings Introduces A New Framework to Help Businesses Manage AI Adoption in the Workplace New guide helps organizations create clear, responsible AI usage policies to unlock the value of artificial intelligence while mitigating risks HOUSTON , Feb. 20, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced the release of its framework for establishing an employee generative AI usage policy, a practical guide from the company's AI Council designed to help organizations set clear expectations and guardrails for AI use in the workplace. As generative AI tools become more common in daily workflows, employees use them to streamline tasks, increase efficiency, and drive productivity. prnewswire.com - 1 week ago
Bronstein, Gewirtz & Grossman, LLC Is Investigating Direct Digital Holdings Inc. (DRCT) And Encourages Shareholders to Connect NEW YORK, NY / ACCESS Newswire / February 14, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 2 weeks ago
Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against Direct Digital Holdings Inc. (DRCT) And Encourages Shareholders to Reach Out NEW YORK, NY / ACCESS Newswire / February 13, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 2 weeks ago
Direct Digital Holdings' AI Council Launches "Demystifying AI" Ebook to Bridge the Enterprise AI Divide New guide provides a practical framework for small and mid-market business leaders to navigate generative AI adoption HOUSTON , Feb. 13, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced the release of "Demystifying AI," the first in a series of ebooks, published under its AI Council, which address the widening divide between organizations embracing generative AI and those hesitant to adopt it. The comprehensive guide aims to help business leaders understand and navigate the challenges of navigating the opportunities and risks of implementing AI technology. prnewswire.com - 2 weeks ago
Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Direct Digital Holdings Inc. (DRCT) and Encourages Shareholders to Learn More About the Investigation NEW YORK, NY / ACCESS Newswire / February 12, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 2 weeks ago
Direct Digital Holdings Inc. (DRCT) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Investors to Contact the Firm to Learn More About the Investigation NEW YORK, NY / ACCESS Newswire / February 11, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 2 weeks ago
Direct Digital Holdings Inc. (DRCT) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Shareholders to Contact the Firm to Learn More About the Investigation NEW YORK, NY / ACCESS Newswire / February 10, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 3 weeks ago
Bronstein, Gewirtz & Grossman, LLC Is Investigating Direct Digital Holdings Inc. (DRCT) And Encourages Investors to Connect NEW YORK, NY / ACCESS Newswire / February 9, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 3 weeks ago
Bronstein, Gewirtz & Grossman, LLC Encourages Direct Digital Holdings Inc. (DRCT) Stockholders to Inquire about Securities Investigation NEW YORK, NY / ACCESS Newswire / February 7, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 3 weeks ago
Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Direct Digital Holdings Inc. (DRCT) and Encourages Investors to Learn More About the Investigation NEW YORK, NY / ACCESS Newswire / February 6, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 3 weeks ago
Direct Digital Holdings Launches AI Council to Bridge the AI Gap for Small and Medium-size Business Advertisers The new initiative aims to ensure SMBs and mid-market brands aren't left behind in the digital marketplace HOUSTON , Feb. 6, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced the formation of its Artificial Intelligence (AI) Council, a new initiative aimed at demystifying and operationalizing artificial intelligence for small and mid-sized business (SMB) advertisers. The cutting-edge council will tackle the widening disparity in AI utilization between large corporations and smaller enterprises by equipping these businesses with actionable AI strategies to enhance their competitiveness in the digital arena. prnewswire.com - 3 weeks ago
Direct Digital Holdings Inc. (DRCT) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Shareholders to Contact the Firm to Learn More About the Investigation NEW YORK, NY / ACCESS Newswire / February 5, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 3 weeks ago
8. Profile Summary

Direct Digital Holdings, Inc. DRCT

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COUNTRY US
INDUSTRY Advertising Agencies
MARKET CAP $ 5.81 M
Dividend Yield 0.00%
Description Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Contact 1233 West Loop South, Houston, TX, 77027 https://www.directdigitalholdings.com
IPO Date Feb. 11, 2022
Employees 90
Officers Ms. Kristie MacDonald Senior Vice President of Strategic Development Ms. Lashawnda Goffin Chief Executive Officer of Colossus SSP Ms. Diana P. Diaz Chief Financial Officer Mr. Keith W. Smith Co-Founder, President & Director Mr. Mark D. Walker Chief Executive Officer, Co-Founder & Chairman Ms. Anu Pillai Chief Technology Officer Ms. M. Duyen Le CPA Vice President of People & Culture Ms. Maria Vilchez Lowrey Chief Growth Officer