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Communication Services - Advertising Agencies - NASDAQ - US
$ 0.6254
-14.3 %
$ 10.8 M
Market Cap
-0.38
P/E
1. INTRINSIC VALUE

This DCF valuation model was last updated on Mar, 31, 2025.

The intrinsic value of one DRCT stock under the worst case scenario is HIDDEN Compared to the current market price of 0.625 USD, Direct Digital Holdings, Inc. is HIDDEN

This DCF valuation model was last updated on Mar, 31, 2025.

The intrinsic value of one DRCT stock under the base case scenario is HIDDEN Compared to the current market price of 0.625 USD, Direct Digital Holdings, Inc. is HIDDEN

This DCF valuation model was last updated on Mar, 31, 2025.

The intrinsic value of one DRCT stock under the best case scenario is HIDDEN Compared to the current market price of 0.625 USD, Direct Digital Holdings, Inc. is HIDDEN

2. FUNDAMENTAL ANALYSIS

Price Chart DRCT

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$5.5$5.5$5.0$5.0$4.5$4.5$4.0$4.0$3.5$3.5$3.0$3.0$2.5$2.5$2.0$2.0$1.5$1.5$1.0$1.0$0.5$0.515 Oct15 OctNov '24Nov '2415 Nov15 NovDec '24Dec '2415 Dec15 DecJan '25Jan '2515 Jan15 JanFeb '25Feb '2515 Feb15 FebMar '25Mar '2515 Mar15 Mar
FINANCIALS
157 M REVENUE
78.45%
-2.18 M OPERATING INCOME
-32.81%
-6.84 M NET INCOME
-234.43%
2.56 M OPERATING CASH FLOW
20.17%
-178 K INVESTING CASH FLOW
74.13%
-1.31 M FINANCING CASH FLOW
36.90%
9.08 M REVENUE
-58.48%
-3.66 M OPERATING INCOME
-77.14%
-6.38 M NET INCOME
-102.96%
3.02 M OPERATING CASH FLOW
168.44%
-7 K INVESTING CASH FLOW
30.00%
9 K FINANCING CASH FLOW
-99.58%
Balance Sheet Direct Digital Holdings, Inc.
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Current Assets 43.1 M
Cash & Short-Term Investments 5.12 M
Receivables 37.2 M
Other Current Assets 759 K
Non-Current Assets 27.6 M
Long-Term Investments 0
PP&E 1.39 M
Other Non-Current Assets 26.2 M
7.24 %52.65 %37.08 %Total Assets$70.7m
Current Liabilities 39.8 M
Accounts Payable 33.9 M
Short-Term Debt 1.6 M
Other Current Liabilities 4.27 M
Non-Current Liabilities 34.6 M
Long-Term Debt 29.4 M
Other Non-Current Liabilities 5.2 M
45.63 %5.75 %39.47 %6.99 %Total Liabilities$74.4m
EFFICIENCY
Earnings Waterfall Direct Digital Holdings, Inc.
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Revenue 157 M
Cost Of Revenue 120 M
Gross Profit 37.6 M
Operating Expenses 39.8 M
Operating Income -2.18 M
Other Expenses 4.66 M
Net Income -6.84 M
160m160m140m140m120m120m100m100m80m80m60m60m40m40m20m20m00(20m)(20m)157m(120m)38m(40m)(2m)(5m)(7m)RevenueRevenueCost Of RevenueCost Of RevenueGross ProfitGross ProfitOperating ExpensesOperating ExpensesOperating IncomeOperating IncomeOther ExpensesOther ExpensesNet IncomeNet Income
RATIOS
23.92% GROSS MARGIN
23.92%
-1.39% OPERATING MARGIN
-1.39%
-1.40% NET MARGIN
-1.40%
-404.05% ROE
-404.05%
-3.10% ROA
-3.10%
-7.34% ROIC
-7.34%
FREE CASH FLOW ANALYSIS
Free Cash Flow Analysis Direct Digital Holdings, Inc.
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4m4m4m4m3m3m3m3m2m2m2m2m1m1m500k500k00(500k)(500k)(1m)(1m)20202020Jul '20Jul '2020212021Jul '21Jul '2120222022Jul '22Jul '2220232023Jul '23Jul '2320242024
Net Income -6.84 M
Depreciation & Amortization 2.37 M
Capital Expenditures -178 K
Stock-Based Compensation 706 K
Change in Working Capital 4.75 M
Others 801 K
Free Cash Flow 2.38 M
3. WALL STREET ANALYSTS ESTIMATES
Wall Street Analysts Price Targets Direct Digital Holdings, Inc.
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DRCT has no price targets from Wall Street.
4. DIVIDEND ANALYSIS
5. COMPETITION
slide 2 of 8
6. Ownership
Insider Ownership Direct Digital Holdings, Inc.
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Sold
0-3 MONTHS
107 K USD 3
3-6 MONTHS
167 K USD 5
6-9 MONTHS
0 USD 0
9-12 MONTHS
35.2 K USD 3
Bought
0 USD 0
0-3 MONTHS
0 USD 0
3-6 MONTHS
0 USD 0
6-9 MONTHS
0 USD 0
9-12 MONTHS
7. News
Direct Digital Holdings to Report Q4 & Full-Year 2024 Financial Results HOUSTON , March 20, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced that the Company will report financial results for the fourth quarter and full-year 2024 ended December 31, 2024 on Thursday, March 27, 2025 after the U.S. stock market closes. Management will host a conference call and webcast on the same day at 5:00 PM ET to discuss the results. prnewswire.com - 2 weeks ago
Bronstein, Gewirtz & Grossman, LLC Encourages Direct Digital Holdings Inc. (DRCT) Stockholders to Inquire about Securities Investigation NEW YORK CITY, NY / ACCESS Newswire / March 20, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 2 weeks ago
Direct Digital Holdings Launches "Practical Generative AI Use Cases & Tools for DMOs" to Help Break New Ground in Destination Marketing With AI New guide provides powerful AI strategies and tools for DMOs to elevate promotion, enhance visitor experiences, and streamline operational efficiency HOUSTON , March 20, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced the release of Practical Generative AI Use Cases & Tools for DMOs, the latest addition to its AI education series. This comprehensive guide is designed to help Destination Marketing Organizations (DMOs) understand and implement AI-powered solutions to improve efficiency, enhance marketing efforts, and optimize visitor engagement. prnewswire.com - 2 weeks ago
Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Direct Digital Holdings Inc. (DRCT) and Encourages Investors to Learn More About the Investigation NEW YORK CITY, NY / ACCESS Newswire / March 18, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 2 weeks ago
Direct Digital Holdings Inc. (DRCT) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Shareholders to Contact the Firm to Learn More About the Investigation NEW YORK CITY, NY / ACCESS Newswire / March 16, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 2 weeks ago
Bronstein, Gewirtz & Grossman, LLC Initiates an Investigation into Allegations Against Direct Digital Holdings Inc. (DRCT) And Encourages Stockholders to Reach Out NEW YORK CITY, NY / ACCESS Newswire / March 13, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 3 weeks ago
Direct Digital Holdings Releases Best Practices Guide for AI Prompting New guide empowers businesses to unlock AI's full potential with precision, security, and smarter prompt engineering HOUSTON , March 13, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced the release of Best Practices for AI Prompting, a comprehensive guide developed by the Direct Digital Holdings AI Council to help businesses optimize their use of generative AI tools while safeguarding data integrity and security. As AI reshapes the business landscape, its effectiveness depends on the strength of users' prompt engineering skills. prnewswire.com - 3 weeks ago
Bronstein, Gewirtz & Grossman, LLC Is Investigating Direct Digital Holdings Inc. (DRCT) And Encourages Stockholders to Connect NEW YORK CITY, NY / ACCESS Newswire / March 11, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 3 weeks ago
Direct Digital Holdings Inc. (DRCT) Investigation: Bronstein, Gewirtz & Grossman, LLC Encourages Stockholders to Contact the Firm to Learn More About the Investigation NEW YORK CITY, NY / ACCESS Newswire / March 9, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 3 weeks ago
Bronstein, Gewirtz & Grossman, LLC Announces an Investigation Against Direct Digital Holdings Inc. (DRCT) and Encourages Stockholders to Learn More About the Investigation NEW YORK CITY, NY / ACCESS Newswire / March 6, 2025 / Bronstein, Gewirtz & Grossman, LLC is investigating potential claims on behalf of purchasers of Direct Digital Holdings Inc. ("Direct Digital" or "the Company") (NASDAQ:DRCT). Investors who purchased Direct Digital securities prior to April 17, 2023, and continue to hold to the present, are encouraged to obtain additional information and assist the investigation by visiting the firm's site: bgandg.com/DRCT. accessnewswire.com - 4 weeks ago
Direct Digital Holdings Launches "Practical Generative AI Use Cases & Tools for Agencies" Guide to Empower Agency Leaders in AI Adoption New guide provides actionable strategies and tools for agencies to leverage AI effectively HOUSTON , March 6, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced the release of "Practical Generative AI Use Cases & Tools for Agencies" guide in its AI education series. This comprehensive guide provides agency leaders with real-world AI applications and practical insights to effectively integrate AI tools into their workflows. prnewswire.com - 4 weeks ago
Direct Digital Holdings and Green Tea Technology Introduce Teranexa: A Collaborative Joint Venture for AI-Enhanced City Solutions HOUSTON , March 5, 2025 /PRNewswire/ -- Direct Digital Holdings, Inc. (DRCT) and Green Tea Technology have jointly established Teranexa. This new joint venture aims to assist cities in leveraging AI to enhance operations and improve constituent services. prnewswire.com - 1 month ago
8. Profile Summary

Direct Digital Holdings, Inc. DRCT

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COUNTRY US
INDUSTRY Advertising Agencies
MARKET CAP $ 10.8 M
Dividend Yield 0.00%
Description Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Contact 1233 West Loop South, Houston, TX, 77027 https://www.directdigitalholdings.com
IPO Date Feb. 11, 2022
Employees 90
Officers Ms. Lashawnda Goffin Chief Executive Officer of Colossus SSP Ms. Kristie MacDonald Senior Vice President of Strategic Development Ms. Diana P. Diaz Chief Financial Officer Mr. Keith W. Smith Co-Founder, President & Director Mr. Mark D. Walker Chief Executive Officer, Co-Founder & Chairman Ms. Anu Pillai Chief Technology Officer Ms. M. Duyen Le CPA Vice President of People & Culture Ms. Maria Vilchez Lowrey Chief Growth Officer