Communication Services - Advertising Agencies - NASDAQ - US
$ 1.57
-18.7 %
$ 5.97 M
Market Cap
-1.76
P/E
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.[ Read More ]
The intrinsic value of one DRCT stock under the base case scenario is HIDDEN Compared to the current market price of 1.57 USD, Direct Digital Holdings, Inc. is HIDDEN
2. FUNDAMENTAL
ANALYSIS
Price Chart DRCT
FINANCIALS
157 M
REVENUE
-2.18 M
OPERATING INCOME
-6.84 M
NET INCOME
2.56 M
OPERATING CASH FLOW
-178 K
INVESTING CASH FLOW
-1.31 M
FINANCING CASH FLOW
9.08 M
REVENUE
-3.66 M
OPERATING INCOME
-6.38 M
NET INCOME
0
OPERATING CASH FLOW
0
INVESTING CASH FLOW
0
FINANCING CASH FLOW
Balance Sheet Decomposition
Direct Digital Holdings, Inc.
| Current Assets | 43.1 M |
| Cash & Short-Term Investments | 5.12 M |
| Receivables | 37.2 M |
| Other Current Assets | 759 K |
| Non-Current Assets | 27.6 M |
| Long-Term Investments | 0 |
| PP&E | 1.39 M |
| Other Non-Current Assets | 26.2 M |
| Current Liabilities | 39.8 M |
| Accounts Payable | 33.9 M |
| Short-Term Debt | 1.6 M |
| Other Current Liabilities | 4.27 M |
| Non-Current Liabilities | 34.6 M |
| Long-Term Debt | 29.4 M |
| Other Non-Current Liabilities | 5.2 M |
EFFICIENCY
Earnings Waterfall
Direct Digital Holdings, Inc.
| Revenue | 157 M |
| Cost Of Revenue | 120 M |
| Gross Profit | 37.6 M |
| Operating Expenses | 39.8 M |
| Operating Income | -2.18 M |
| Other Expenses | 4.66 M |
| Net Income | -6.84 M |
RATIOS
23.92%
GROSS MARGIN
-1.39%
OPERATING MARGIN
-1.40%
NET MARGIN
-404.05%
ROE
-3.10%
ROA
-7.79%
ROIC
FREE CASH FLOW ANALYSIS
Free Cash Flow Analysis
Direct Digital Holdings, Inc.
| Net Income | -6.84 M |
| Depreciation & Amortization | 2.37 M |
| Capital Expenditures | -178 K |
| Stock-Based Compensation | 706 K |
| Change in Working Capital | 4.75 M |
| Others | 801 K |
| Free Cash Flow | 2.38 M |
Wall Street Analysts Price Targets
Direct Digital Holdings, Inc.
DRCT has no price targets from Wall Street.
4. DIVIDEND ANALYSIS
0.00%
DIVIDEND YIELD
0 USD
DIVIDEND PER SHARE
5. COMPETITION
6. Ownership
Insider Ownership
Direct Digital Holdings, Inc.
Sold
0-3 MONTHS
0 USD 0
3-6 MONTHS
35.2 K USD 3
6-9 MONTHS
0 USD 0
9-12 MONTHS
1.29 M USD 1
Bought
0 USD 0
0-3 MONTHS
0 USD 0
3-6 MONTHS
0 USD 0
6-9 MONTHS
0 USD 0
9-12 MONTHS
| Date | Value | Insider | Amount | Avg Price |
|---|---|---|---|---|
|
5 months ago
Jun 14, 2024
|
Sell 9.02 K USD
|
Leatherberry Antoinette Renee
Director |
- 1779
|
5.07 USD |
|
5 months ago
Jun 14, 2024
|
Sell 5.73 K USD
|
Leatherberry Antoinette Renee
Director |
- 1111
|
5.16 USD |
|
5 months ago
Jun 14, 2024
|
Sell 5.73 K USD
|
Locke Mistelle
Director |
- 1098
|
5.22 USD |
|
5 months ago
Jun 14, 2024
|
Sell 9.02 K USD
|
Cohen Richard
Director |
- 1667
|
5.41 USD |
|
5 months ago
Jun 14, 2024
|
Sell 5.73 K USD
|
Cohen Richard
Director |
- 1111
|
5.16 USD |
|
11 months ago
Dec 11, 2023
|
Sell 867 K USD
|
SMITH W KEITH
President |
- 77930
|
11.13 USD |
|
11 months ago
Dec 12, 2023
|
Sell 423 K USD
|
SMITH W KEITH
President |
- 41348
|
10.22 USD |
|
1 year ago
Nov 29, 2022
|
Bought 2.93 K USD
|
Walker Mark D
Chairman and CEO |
+ 5320
|
0.55 USD |
|
1 year ago
Nov 28, 2022
|
Bought 4.34 K USD
|
Walker Mark D
Chairman and CEO |
+ 8688
|
0.5 USD |
|
1 year ago
Nov 23, 2022
|
Bought 6.63 K USD
|
Walker Mark D
Chairman and CEO |
+ 13251
|
0.5 USD |
|
1 year ago
Nov 22, 2022
|
Bought 24.9 K USD
|
SMITH W KEITH
President |
+ 71124
|
0.35 USD |
|
2 years ago
Aug 26, 2022
|
Sell 188 K USD
|
SMITH W KEITH
President |
- 60000
|
3.13 USD |
|
21 years ago
Aug 12, 2003
|
Bought 30 K USD
|
ROHDE STEPHEN L
Director |
+ 1428
|
21 USD |
7. News
Direct Digital Holdings, Inc. (DRCT) Q3 2024 Earnings Call Transcript
Direct Digital Holdings, Inc. (NASDAQ:DRCT ) Q3 2024 Earnings Conference Call November 12, 2024 5:00 PM ET Company Participants Brett Milotte - Investor Relations, ICR Mark Walker - Chairman & Chief Executive Officer Diana Diaz - Chief Financial Officer Conference Call Participants Dan Kurnos - The Benchmark Company Michael Kupinski - NOBLE Capital Markets Operator Good day, everyone, and welcome to the Direct Digital Holdings Third Quarter 2024 Earnings Call. At this time, I would like to hand the call over to Mr.
seekingalpha.com
- 1 day ago
Colossus SSP Launches 'Momentum' Program to Empower Underrepresented Publishers
This program equips diverse publishers with essential resources to thrive in the evolving digital advertising landscape. HOUSTON , Nov. 13, 2024 /PRNewswire/ -- Colossus Media LLC ("Colossus SSP"), the inclusive supply-side advertising platform, today announced the launch of Momentum, a new initiative designed to support and empower underrepresented publishers in the programmatic advertising space.
prnewswire.com
- 3 days ago
Direct Digital Holdings Reports Q3 2024 Financial Results
Company Launches Colossus Connections to Accelerate Direct Integration Efforts with Leading Demand-Side Platforms New Unified Buy-Side Operating Structure Creates Additional Business Lines and Revenue Opportunities Company to Host Conference Call at 5:00 PM ET Today HOUSTON , Nov. 12, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced financial results for the third quarter ended September 30, 2024. Mark D. Walker, Chairman and Chief Executive Officer, commented, "The past few quarters have presented significant challenges for our company due to a targeted and defamatory disinformation campaign.
prnewswire.com
- 4 days ago
Colossus SSP Launches Colossus Connections to Enhance Supply Path Efficiency for Advertisers
New Colossus Connections initiative delivers on supply path optimization, while maximizing media budgets for advertisers HOUSTON , Nov. 12, 2024 /PRNewswire/ -- Colossus Media LLC ("Colossus SSP"), a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings, Inc. (NASDAQ: DRCT), today announced the launch of Colossus Connections. This new initiative brings advanced direct integration capabilities to the company's supply-side platform (SSP).
prnewswire.com
- 4 days ago
Direct Digital Holdings to Report Third Quarter 2024 Financial Results
HOUSTON , Nov. 8, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP") and Orange 142, LLC ("Orange 142"), today announced that the Company will report financial results for the third quarter of fiscal year 2024 ended September 30, 2024 on Tuesday, November 12, 2024 after the U.S. stock market closes. Management will host a conference call and webcast on the same day at 5:00 PM ET to discuss the results.
prnewswire.com
- 1 week ago
Direct Digital Holdings Unifies Orange 142 and Huddled Masses to Power Client Growth in Digital Marketing and Advertising
The strategic merger of its buy-side businesses combines expertise and resources to expand capabilities and better serve Mid-Market & SMBs navigating the digital landscape HOUSTON , Oct. 31, 2024 /PRNewswire/ -- Direct Digital Holdings (DDH) ( Nasdaq: DRCT ) today announced the unification of its buy-side businesses, Orange 142 and Huddled Masses, to better serve the surging number of small and mid-sized businesses (SMBs) learning to leverage modern digital advertising. Unifying two similar companies under the Orange 142 brand allows them to share resources and operate more efficiently, providing current and future clients with a more comprehensive and integrated approach to digital marketing.
prnewswire.com
- 2 weeks ago
Direct Digital Holdings Announces Strategic $20 Million Equity Reserve Facility to Accelerate Growth Plan
HOUSTON , Oct. 21, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Orange142, LLC ("Orange 142") and Huddled Masses LLC ("Huddled Masses"), today announced the Company has entered into a $20 million Equity Reserve Facility ("ERF") with New Circle Principal Investments LLC, an affiliate of New Circle Capital LLC ("New Circle"). Mark D. Walker, CEO and Co-Founder of Direct Digital Holdings, commented, "We are very pleased to announce this $20 million Equity Reserve Facility with New Circle.
prnewswire.com
- 3 weeks ago
Direct Digital Holdings Regains Nasdaq Compliance
HOUSTON , Oct. 16, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Orange 142, LLC ("Orange 142") and Huddled Masses LLC ("Huddled Masses"), announced today that it received written notice from the staff of the Listing Qualifications Department (the "Staff") of The Nasdaq Stock Market LLC informing the Company that it has regained compliance with Nasdaq Listing Rule 5250(c)(1) regarding periodic reporting. The regaining of compliance is a result of yesterday's filings of Direct Digital Holdings' Form 10-K for the full-year ended December 31, 2023, as well as its Form 10-Q for the first quarter ended March 31, 2024 and its Form 10-Q for the second quarter ended June 30, 2024.
prnewswire.com
- 1 month ago
Direct Digital Holdings Reports Filings for Full-Year 2023, Q1 2024 and Q2 2024
HOUSTON , Oct. 15, 2024 /PRNewswire/ -- Direct Digital Holdings, Inc. (Nasdaq: DRCT) ("Direct Digital Holdings" or the "Company"), a leading advertising and marketing technology platform operating through its companies Colossus Media, LLC ("Colossus SSP"), Orange142, LLC ("Orange 142") and Huddled Masses LLC ("Huddled Masses"), today announced the Company has filed its Form 10-K for the full-year ended December 31, 2023 (the "2023 Annual Report"), as well as its Form 10-Q for the first quarter ended March 31, 2024 (the "March 2024 Quarterly Report") and its Form 10-Q for the second quarter ended June 30, 2024 (the "June 2024 Quarterly Report"). Upon the filing of the 2023 Annual Report, the March 2024 Quarterly Report and the June 2024 Quarterly Report with the SEC, Direct Digital Holdings believes it has evidenced compliance with Nasdaq Listing Rule 5250(c)(1).
prnewswire.com
- 1 month ago
Colossus SSP Joins Industry Initiative to Bring Transparency to Digital Ad Auctions
The participation aims to enhance industry standards while creating new opportunities for diverse digital publishers. HOUSTON , Oct. 9, 2024 /PRNewswire/ -- Colossus Media LLC ("Colossus SSP"), the inclusive supply-side advertising platform, today announced its participation in the Media Rating Council's (MRC) newly formed Digital Ad Auction Standards Working Group.
prnewswire.com
- 1 month ago
Colossus SSP and Confiant Drive Unprecedented Safety and Ad Quality with Industry-Leading Partnership
Partnership Reduces Malicious Ads and Enhances Security, Improving Ad Quality for Publishers and Advertisers Across the Digital Ecosystem HOUSTON , Oct. 8, 2024 /PRNewswire/ -- Colossus Media LLC ("Colossus SSP"), a subsidiary of the only Black-owned publicly traded advertising technology company, Direct Digital Holdings (DDH) , announced today it has partnered with Confiant , a leader in cybersecurity for digital advertising, to combat criminal activity online and malicious advertising. This collaboration aims to safeguard publishers, advertisers and consumers by integrating Confiant's advanced cybersecurity technology with the Colossus SSP platform.
prnewswire.com
- 1 month ago
Direct Digital Holdings Announces Receipt of Anticipated Additional Delinquency Notice
HOUSTON , Aug. 27, 2024 /PRNewswire/ -- Today, Direct Digital Holdings, Inc. (the "Company") reported that the Company received an additional delinquency notice (the "Notice") from the Listing Qualifications Department of The Nasdaq Stock Market LLC ("Nasdaq") on August 21, 2024, which indicated that, as a result of the delay in the Company's filing of its Quarterly Report on Form 10-Q for the period ended June 30, 2024 (the "Q2 Form 10-Q") by the applicable due date, the Company was not in compliance with Nasdaq Listing Rule 5250(c)(1) (the "Rule"), which requires Nasdaq-listed companies to timely file all required periodic financial reports with the U.S. Securities and Exchange Commission (the "SEC"). The additional delinquency could serve as an additional basis for the delisting of the Company's securities from Nasdaq.
prnewswire.com
- 2 months ago
8. Profile Summary
Direct Digital Holdings, Inc. DRCT
COUNTRY
US
INDUSTRY
Advertising Agencies
MARKET CAP
$ 5.97 M
Dividend Yield
0.00%
Description
Direct Digital Holdings, Inc. operates as an end-to-end full-service programmatic advertising platform. The company's platform primarily focuses on providing advertising technology, data-driven campaign optimization, and other solutions to underserved and less efficient markets on both the buy- and sell-side of the digital advertising ecosystem. It serves various industry verticals, such as travel, healthcare, education, financial services, consumer products, etc. with focus on small- and mid-sized businesses. The company was founded in 2018 and is headquartered in Houston, Texas.
Contact
1233 West Loop South, Houston, TX, 77027
https://www.directdigitalholdings.com
IPO Date
Feb. 11, 2022
Employees
90
Officers
Ms. Diana P. Diaz
Chief Financial Officer
Ms. Lashawnda Goffin
Chief Executive Officer of Colossus SSP
Mr. Keith W. Smith
Co-Founder, President & Director
Ms. Kristie MacDonald
Chief Executive Officer of Huddled Masses
Mr. Mark D. Walker
Chief Executive Officer, Co-Founder & Chairman
Ms. Anu Pillai
Chief Technology Officer
Ms. M. Duyen Le CPA
Vice President of People & Culture
Ms. Maria Vilchez Lowrey
Chief Growth Officer