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Communication Services - Internet Content & Information - NYSE - US
$ 7.78
-2.87 %
$ 525 M
Market Cap
25.1
P/E
1. INTRINSIC VALUE

This DCF valuation model was last updated on Apr, 8, 2025.

The intrinsic value of one MAX stock under the worst case scenario is HIDDEN Compared to the current market price of 7.78 USD, MediaAlpha, Inc. is HIDDEN

This DCF valuation model was last updated on Apr, 8, 2025.

The intrinsic value of one MAX stock under the base case scenario is HIDDEN Compared to the current market price of 7.78 USD, MediaAlpha, Inc. is HIDDEN

This DCF valuation model was last updated on Apr, 8, 2025.

The intrinsic value of one MAX stock under the best case scenario is HIDDEN Compared to the current market price of 7.78 USD, MediaAlpha, Inc. is HIDDEN

2. FUNDAMENTAL ANALYSIS

Price Chart MAX

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$22.0$22.0$20.0$20.0$18.0$18.0$16.0$16.0$14.0$14.0$12.0$12.0$10.0$10.0$8.0$8.0$6.0$6.015 Oct15 OctNov '24Nov '2415 Nov15 NovDec '24Dec '2415 Dec15 DecJan '25Jan '2515 Jan15 JanFeb '25Feb '2515 Feb15 FebMar '25Mar '2515 Mar15 MarApr '25Apr '25
FINANCIALS
865 M REVENUE
122.78%
42.7 M OPERATING INCOME
207.02%
22.1 M NET INCOME
154.72%
45.9 M OPERATING CASH FLOW
126.74%
-654 K INVESTING CASH FLOW
-795.89%
-19.2 M FINANCING CASH FLOW
-10.29%
301 M REVENUE
16.02%
18.3 M OPERATING INCOME
16.94%
7.3 M NET INCOME
-40.69%
14.5 M OPERATING CASH FLOW
80.35%
-47 K INVESTING CASH FLOW
89.39%
-3.52 M FINANCING CASH FLOW
11.29%
Balance Sheet MediaAlpha, Inc.
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Current Assets 190 M
Cash & Short-Term Investments 43.3 M
Receivables 143 M
Other Current Assets 3.71 M
Non-Current Assets 72.5 M
Long-Term Investments 0
PP&E 0
Other Non-Current Assets 72.5 M
16.49 %54.46 %27.64 %Total Assets$262.4m
Current Liabilities 133 M
Accounts Payable 106 M
Short-Term Debt 8.85 M
Other Current Liabilities 18.5 M
Non-Current Liabilities 176 M
Long-Term Debt 0
Other Non-Current Liabilities 176 M
34.20 %2.87 %6.01 %56.93 %Total Liabilities$308.7m
EFFICIENCY
Earnings Waterfall MediaAlpha, Inc.
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Revenue 865 M
Cost Of Revenue 721 M
Gross Profit 144 M
Operating Expenses 101 M
Operating Income 42.7 M
Other Expenses 20.6 M
Net Income 22.1 M
900m900m800m800m700m700m600m600m500m500m400m400m300m300m200m200m100m100m00865m(721m)144m(101m)43m(21m)22mRevenueRevenueCost Of RevenueCost Of RevenueGross ProfitGross ProfitOperating ExpensesOperating ExpensesOperating IncomeOperating IncomeOther ExpensesOther ExpensesNet IncomeNet Income
RATIOS
16.60% GROSS MARGIN
16.60%
4.94% OPERATING MARGIN
4.94%
1.92% NET MARGIN
1.92%
699.29% ROE
699.29%
6.34% ROA
6.34%
29.06% ROIC
29.06%
FREE CASH FLOW ANALYSIS
Free Cash Flow Analysis MediaAlpha, Inc.
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60m60m50m50m40m40m30m30m20m20m10m10m0020192019202020202021202120222022202320232024202420252025
Net Income 22.1 M
Depreciation & Amortization 6.68 M
Capital Expenditures -254 K
Stock-Based Compensation 34.1 M
Change in Working Capital -26.1 M
Others 23.4 M
Free Cash Flow 45.6 M
3. WALL STREET ANALYSTS ESTIMATES
Wall Street Analysts Price Targets MediaAlpha, Inc.
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Wall Street analysts predict an average 1-year price target for MAX of $21.5 , with forecasts ranging from a low of $20 to a high of $23 .
MAX Lowest Price Target Wall Street Target
20 USD 157.07%
MAX Average Price Target Wall Street Target
21.5 USD 176.35%
MAX Highest Price Target Wall Street Target
23 USD 195.63%
Price
Max Price Target
Min Price Target
Average Price Target
242422222020181816161414121210108866May '24May '24Jul '24Jul '24Aug '24Aug '24Oct '24Oct '24Nov '24Nov '2420252025Feb '25Feb '25Apr '25Apr '25Jun '25Jun '25Jul '25Jul '25Aug '25Aug '25Oct '25Oct '25Nov '25Nov '2520262026Feb '26Feb '26Apr '26Apr '26
4. DIVIDEND ANALYSIS
5. COMPETITION
slide 2 of 13
6. Ownership
Insider Ownership MediaAlpha, Inc.
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Sold
0-3 MONTHS
0 USD 0
3-6 MONTHS
2.98 M USD 2
6-9 MONTHS
0 USD 0
9-12 MONTHS
144 M USD 2
Bought
0 USD 0
0-3 MONTHS
0 USD 0
3-6 MONTHS
0 USD 0
6-9 MONTHS
0 USD 0
9-12 MONTHS
7. News
Excelerate Energy, MediaAlpha And Other Big Stocks Moving Lower In Tuesday's Pre-Market Session U.S. stock futures were lower this morning, with the Dow futures falling more than 100 points on Tuesday. benzinga.com - 2 weeks ago
MediaAlpha Adds Bradley Hunt to Board of Directors LOS ANGELES, March 31, 2025 (GLOBE NEWSWIRE) -- MediaAlpha, Inc. (NYSE: MAX) (“MediaAlpha” or the “Company”) today announced the appointment of Bradley Hunt to its Board of Directors. A health insurance industry veteran, Mr. globenewswire.com - 2 weeks ago
Max Resource Reports High-Grade Assays from the Florália Hematite DSO Project in Minas Gerais, Brazil Vancouver, British Columbia--(Newsfile Corp. - March 31, 2025) - MAX RESOURCE CORP. (TSXV: MAX) (OTC Pink: MXROF) (FSE: M1D2) ("Max" or the "Company") is pleased to report an update on the Florália Hematite DSO Project ("Florália DSO") located 67 km east of Belo Horizonte, Minas Gerais, Brazil's largest iron ore and steel producing state. newsfilecorp.com - 2 weeks ago
RE/MAX Honored as a Top Franchisor for 41 Years, Celebrates Other Top Industry Recognition As the #1 name in real estate1 continues to evolve, it is recognized for its longstanding excellence by major industry players. DENVER , March 27, 2025 /PRNewswire/ -- For the 41st consecutive year, RE/MAX, LLC, one of the world's leading franchisors of real estate brokerage services, has been recognized by Entrepreneur in its annual Franchise 500 rankings. prnewswire.com - 3 weeks ago
Consumers Vote RE/MAX the #1 Most Trusted Real Estate Agents in U.S., Canada Once Again Homebuyers and sellers trust RE/MAX professionals most, according to a leading independent consumer survey. DENVER , March 25, 2025 /PRNewswire/ -- RE/MAX the #1 name in real estate1, is honored to announce consumers have once again voted RE/MAX® as the brand with the #1 Most Trusted Real Estate Agents in the U.S.2 and Canada 3. prnewswire.com - 3 weeks ago
MediaAlpha Names Keith Cramer as Chief Revenue Officer LOS ANGELES, March 25, 2025 (GLOBE NEWSWIRE) -- MediaAlpha, Inc. (NYSE: MAX) ("MediaAlpha" or the "Company") announced the recent appointment of Keith Cramer as its Chief Revenue Officer (CRO), a newly created role aimed at accelerating the Company's next phase of growth. Cramer is an experienced senior leader with significant technology and insurance industry experience. globenewswire.com - 3 weeks ago
RE/MAX NATIONAL HOUSING REPORT FOR FEBRUARY 2025 February Increase in Home Sales Sets Stage for Spring Market; Median Price Inches Up DENVER , March 18, 2025 /PRNewswire/ -- February 2025 home sales increased 8.4% over January – about half of the month-to-month average sales increases seen in the previous two Februarys, and down 2.6% from sales one year ago. Despite the smaller month-to-month increase, February's growth in home sales could still indicate momentum for March home sales that typically post the highest monthly sales jump – averaging 31% the last three years. prnewswire.com - 1 month ago
MAX Power Expands Geological and Engineering Team for Natural Hydrogen in Saskatchewan VANCOUVER, British Columbia, March 07, 2025 (GLOBE NEWSWIRE) -- MAX Power Mining Corp. (CSE: MAXX; OTC: MAXXF; FRANKFURT: 89N) (“MAX Power” or the “Company”) is pleased to announce important new additions to the Company's technical team to accelerate a North American-leading program for Natural Hydrogen exploration and development in Saskatchewan where historical data and work carried out by MAX Power point to game-changing possibilities for this rapidly emerging sector. globenewswire.com - 1 month ago
MAX Power Expands Geological and Engineering Team for Natural Hydrogen in Saskatchewan VANCOUVER, B.C. – TheNewswire - March 7, 2025 – MAX Power Mining Corp. ( CSE: MAXX; OTC: MAXXF ; FRANKFURT: 89N ) (“ MAX Power ” or the “ Company ”) is pleased to announce important new additions to the Company's technical team to accelerate a North American-leading program for Natural Hydrogen exploration and development in Saskatchewan where historical data and work carried out by MAX Power point to game-changing possibilities for this rapidly emerging sector.     Prairie Hunter Exploration Ltd. (PHEL) thenewswire.com - 1 month ago
The Schall Law Firm Invites Shareholders With Losses In MediaAlpha, Inc. To Join A Securities Fraud Investigation LOS ANGELES, CA / ACCESS Newswire / March 2, 2025 / The Schall Law Firm, a national shareholder rights litigation firm, announces that it is investigating claims on behalf of investors in MediaAlpha, Inc. ("MediaAlpha" or "the Company") (NYSE:MAX) for potential breaches of fiduciary duty on the part of its directors and management. The investigation focuses on determining if the MediaAlpha board breached its fiduciary duties to shareholders. accessnewswire.com - 1 month ago
An Investigation Has Been Launched Into MediaAlpha, Inc. For Securities Law Violations And Investors With Losses Are Urged To Contact The Schall Law Firm LOS ANGELES, CA / ACCESS Newswire / March 1, 2025 / The Schall Law Firm, a national shareholder rights litigation firm, announces that it is investigating claims on behalf of investors in MediaAlpha, Inc. ("MediaAlpha" or "the Company") (NYSE:MAX) for potential breaches of fiduciary duty on the part of its directors and management. The investigation focuses on determining if the MediaAlpha board breached its fiduciary duties to shareholders. accessnewswire.com - 1 month ago
8. Profile Summary

MediaAlpha, Inc. MAX

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COUNTRY US
INDUSTRY Internet Content & Information
MARKET CAP $ 525 M
Dividend Yield 0.02%
Description MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California. MediaAlpha, Inc. is a subsidiary of White Mountains Insurance Group, Ltd.
Contact 700 South Flower Street, Los Angeles, CA, 90017 https://www.mediaalpha.com
IPO Date Oct. 28, 2020
Employees 144
Officers Ms. Amy Yeh Senior Vice President of Technology Mr. Eugene Nonko Co-Founder, Chief Technology Officer & Director Mr. Jeffrey Sweetser Senior Vice President of Supply Partnerships & Head of HLM Mr. Patrick R. Thompson Chief Financial Officer & Treasurer Mr. Keith Cramer Chief Revenue Officer