Chanda Brashears - IR Mark Zoradi - CEO Sean Gamble - CFO.

Eric Handler - MKM Partners Eric Wold - B. Riley FBR Julia Yue - JPMorgan Leo Kulp - RBC Capital Markets David Miller - Loop Capital Markets Michael Ng - Goldman Sachs Stan Meyers - Piper Jaffray Jim Goss - Barrington Research.

Good morning. My name is Jamie and I will be your conference operator today. At this time, I would like to welcome everyone to the Cinemark Third Quarter Earnings Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question-and-answer session. [Operator Instructions] Thank you.

Mrs. Brashears, you may begin..

Thank you, and good morning, everyone. At this time, I would like to welcome you to Cinemark Holdings, Inc.'s third quarter 2017 earnings release conference call, hosted by Mark Zoradi, Chief Executive Officer; and Sean Gamble, Chief Financial Officer.

I would like to remind our listeners that certain matters that are discussed by members of management during this conference call may constitute forward-looking statements within the meaning of the Safe Harbor provisions of the United States Private Securities Litigation Reform Act of 1995.

Forward-looking statements are subject to risks and uncertainties that may cause Cinemark's actual results to differ materially from the expectations indicated or implied by such statements.

Such risk factors are set forth and expressly qualified in their entirety in the company's filings with the SEC, including the most recently filed Annual Report on Form 10-K. The company undertakes no obligation to publicly update or revise any forward-looking statements. Today's call and webcast may include certain non-GAAP financial measures.

A reconciliation of these non-GAAP measures to the most directly comparable financial measures calculated and presented in accordance with GAAP can be found in today's press release, within the company's most recently filed Quarterly Report on Form 10-Q, and on the company's website, investors.cinemark.com.

I would now like to turn the call over to Mark Zoradi..

The Last Jedi. We continue to believe the North American industry box office for the full-year of 2017 will likely finish barely in line with the past two record breaking years of 2015 and 2016. And we’re also enthusiastic about the film line-ups already announced for 2018 and 2019. The same cyclical commentary applies to our international circuit.

The consumer appeal of Hollywood films may ebb and flow along with the timing and popularity of locally produced content. That said, we've operated Latin America for more than 20 years in various economic and political environments, and we believe that long-term growth opportunities in Latin America remain intact.

Year-to-date, we've been able to grow international box office, 6.4% and total revenues by 9.2% through price increases and execution of our strategic initiatives. We're also pleased that we already have added 51 screens in Latin America during 2017, which is within the 50 to 75 range we initially guided.

Now shifting to an update on our strategic initiatives. As outlined on previous earning calls, our initiatives center around two primary [indiscernible] First, delivering the highest quality guest experience, by providing a wide variety of amenities and outstanding customer service.

And second, driving growth in attendance, box office and total revenues while continuing to consistently deliver industry leading adjusted EBITDA margins.

One of our most important programs to enhance the experience we offer guests is our Luxury Lounger initiative, reclining seats remain the top amenity sought out by our guests and we’re extremely pleased with the feedback and the financial results we continue to realize in our Luxury Lounger conversions.

During the third quarter, we were able to increase our recliner footprint by 247 auditoriums, bringing our total recline screens to 1,719 or 38% of our domestic circuit.

As discussed in prior quarters, we’re sustaining strong financial returns that are well in excess of our 20% threshold, driven by significant attendance uplift, ticket pricing power and food and beverage per cap growth that is well above a traditional theatre.

Given the robust results that our recliners continue to generate, coupled with the flexibility our strong balance sheet affords us, we are advancing the number of conversions that we originally anticipated for 2018 into 2017 in order to take full advantage of the robust film line-up this holiday season.

We now expect to end the year with recliner seats in more than 40% of our domestic circuit, approaching 2,000 screens. I'd like to reiterate that we remain aggressive, and/but discipline with the recliner conversions and we will continue to pursue these opportunities only as long as they meet our balance and consistent investment hurdles.

Enhancing our food and beverage offering is another key ingredient in upgrading the experience we provide our guests. In this regard, we remain focused on four key components to drive concession revenue. One core product category growth, two, new concept innovation, three, operational execution and four, strategic pricing.

During our prior two earnings call we provided details on core product category growth and new concept innovation.

However, the benefit of those efforts is only fully realized to the extent they're accomplished by top notch operational execution from across department collaboration to our corporate office, to our frontline team who ultimately drive sales.

Together these initiatives and the execution propelled by our domestic concession per cap to another third quarter record of $4.47, a stellar 8.8% increase. We continue to lead the industry with 43 consecutive quarter of concession per cap growth.

And I truly commend our entire team for their diligent effort required to consistently deliver these results. Another theater attribute that highlights our guest experience is our XD Premium large format auditorium. Cinemark XD remains the number one private label PLS platform in the world with 236 XD auditoriums throughout our global circuit.

And the XD initiatives we discussed with your last quarter that included a revitalized promotional brand campaign continued to yield strong results. Our domestic XD box office per screen outperformed the North America industry by more than 2000 basis points.

Furthermore, our Global XD screens which comprised only 4% of our circuit generated 8.4% of our mission revenue during 3Q.

As more and more our customers continue to discover the fully immersive premium experience that is created by XD's advanced site and sound technology, we believe we will be able to expect further growth potential from this strategy. Another area of advanced technology that we expect to make a big impact in the movie going consumer is Virtual Reality.

For quite some time we've been exploring VR options to engage guests beyond their theater seats. Today, we're thrilled to announce a collaboration with The Void for our in-theater immersive entertainment location at our Dallas flagship theater next door to our corporate headquarters. We selected The Void, based on several factors.

Their hyper reality technology takes guest on a real time fully body journey where they will engage with characters and their environments, through sight sound, touch, smell and motion. And second, strong home related experiences with global recognized IP enabled through their studio collaborations particularly with the Walt Disney Company.

And three, proven commercial success with premier locations in New York's Time Square and downtown Toronto. We're eager for our first site to be installed and operational likely in the first half of 2018. And we're looking forward to hearing guest feedback on their adventures.

We'll continue to work closely with the --, as we explore opportunities for future sites. Another initiative we're focused on to better serve our guest, and enrich their experiences is our Connections loyalty program.

After only a year and half, we have more than 6.5 million members worldwide for home we can monitor, track and segment transactional behavior at the box office and concession stand.

In doing so, we're now starting to develop more personalized relationship with these individuals with the ultimate goal of increasing movie going frequency and spend as well as supporting our studio and concession partners with targeted marketing actions.

Early data suggests that dollar spend and visit frequency, rates for our loyal customers are nearly two times higher than our general movie going population. We're extremely pleased with our loyalty results and will continue to aggressively pursue the significance.

Along the lines of loyalty, we've received numerous questions over the past couple of months about various theater level subscription plans being offered, both internationally and domestically and whether we would consider a similar plan within our circuit.

Well, today, I'm excited to announce that we'll be launching Cinemark Movie Club nationwide before the end of this calendar year.

Cinemark Movie Club is a very unique take on their traditional subscription plan with features and benefits that were designed based on consumer insights, stemming from extensive market research about what is most important to the widest array of moviegoers.

Additionally, we developed Cinemark Movie Club with our content providers in mind and the primary objective to further stimulate theatrical movie going, increase box office and grow overall revenues. For these reasons, we anticipate positive responses and full cooperation from our studio partners.

We have been in the research, planning and development stages for this project during much of this calendar year, and are currently beta testing the operational and technological aspects of the platform. We look forward to sharing the details of the plan with you, coinciding with our nationwide consumer launch before year end.

Stay tune, lots to come on this front. In closing, we're pleased with the consistency of our results that we continue to provide our shareholders. We're thrilled with the strides we continue to make with our strategic initiatives and we're excited about the upcoming film line-up for the rest of this year and beyond. That concludes my prepared remarks.

I’ll now turn the call over to Sean to address a more detailed discussion of our financial performance.

Sean?.

Thank you, Mark, and good morning everyone. During the third quarter, our global company generated $710.8 million in total revenues and $153.7 million in adjusted EBITDA, resulting in an adjusted EBITDA margin of 21.6%.

In the U.S., going up against last year's highest gross in third quarter of all-time, attendance declined 15.4% to 40.6 million patrons due to due to the film content drivers, as Mark discussed in his prepared remarks. That said, our attendance continued to outpace the North American industry.

Our average ticket price increased 4.1% to $7.69 as a result of recliner conversion opportunities and other strategic pricing actions. The combined impact of price and attendance resulted in domestic admissions revenues of $312.3 million. Our varied food and beverage initiatives generated U.S.

concessions per patron growth of 8.8% to a third quarter record of $4.47 and yielded total concession revenues of $181.5 million. Domestic other revenues increased slightly in the quarter and were up 1.2% versus the prior year. Overall, our U.S.

operations delivered total revenues of $510.7 million with adjusted EBITDA of 108.9 million and an adjusted EBITDA margin of 21.3%. Internationally, attendance declined 5.3% to 26.7 million patrons in 3Q, predominantly as a result of animated film content that couldn't quite match last year's high benchmark.

This decline was partially offset by stronger horror films that tend to resonate well across Latin America as well as 24% year-over-year attendance growth in local film content driven largely by two strong breakout hits in Argentina.

International admissions revenues were $112.8 million, which declined 4.4% versus last year as reported and were down 2.2% in constant currency. Our as reported average ticket price of $4.22 translated to a constant currency increase of 3.3% that was primarily due to inflationary price increases and somewhat offset by premium ticket type mix.

Despite the reduction in attendance during the quarter, ongoing food and beverage initiatives drove international concession revenues up 2.7% to $65.6 million as reported and up 4.9% in constant currency. Our as reported concessions per patron was $2.46 which translated to 10.6% increase in constant currency.

Overall, total international revenues were relatively flat with last year at $200.1 million as reported. Adjusted EBITDA was $44.8 million for the quarter with an adjusted EBITDA margins 22.4%.

While foreign currency movement provided a slightly tailwind during the first half of 2017, and accelerated pace of devaluation in Argentina coupled with Argentina's higher than normal share of international box office due to a strong local content performance led to an approximate 2% headwind in the third quarter.

That said, while future currency fluctuations are difficult to predict, if current rates continue to hold we would anticipate a return to a modest tailwind in the fourth quarter.

As a reminder, the vast majority of our international operating expenses are transacted in local currency including film rental and facility lease expenses so the impact of currency exchange is predominantly translation based and not transaction oriented.

Furthermore, our operations throughout South and Central America are largely self-sustaining with regard to both operational cash requirements and organic growth needs. Shifting back to our worldwide consolidated. Third quarter Film rental and advertising cost as a percentage of admissions revenues increased by 40 basis points year-over-year to 53.2%.

This increase was driven by a higher concentration of blockbuster films this quarter as well as incremental spend on global advertising and promotional campaigns. Similarly, concession cost as a percentage of total concession revenues increased by 30 basis points in comparison to the prior year.

as has been noted in prior quarters, this increase was due to the impact of expanded food and beverage offerings across our global circuit that carries slightly higher cost.

And while these expanded offerings can create a slight drag on our concessions margin rate they continue to drive incremental purchase incidence and sizable growth in overall concessions income. Salaries and wages were 12.3% of total revenue an increase of $130 basis points compared to the third quarter of 2016.

While we were able to achieve significant labor cost savings from a sizable reduction in global payroll hours.

These savings were more than offset by reduced leverage over our base level of fixed labor resulting from this quarter's decline in attendance as well as increases in wage rates and the impact of margin generating investments such as new builds, climate conversion ramp ups and food and beverage initiatives.

Facility lease expenses and utilities and other costs as a percentage of total revenue increased by 70 basis points and 60 basis points respectively. These increases were largely driven by 92 net screens that have been added to our global circuit over the past year.

Similarly, G&A also increased by 60 basis points as a percentage of total revenue predominantly as a result of the fixed nature of these costs, in contrast to the after mentioned attendance driven revenue decline. Collectively, third quarter pretax income was $63.2 million.

Our effective tax rate for the quarter was 39% and net income attributable to Cinemark Holdings Inc., was $38.1 million or $0.33 per diluted share. With respect to our balance sheet, we ended the quarter with a cash balance of $469 million and net debt position of $1.6 billion. Shifting attention to our U.S.

footprint, we operated 339 theaters and 4,562 screens in 41 states and 102 DMAs at quarter end. During the quarter, we added two theaters with 18 screens. We assigned commitments to open one theater and 10 screens in the fourth quarter and 10 theaters representing 106 screens subsequent to 2017.

We expect to spend approximately $85 million in CapEx for these 116 screens. We also expect to close 9 screens during the remainder of this year. Internationally, our Latin America circuit grew to 194 theaters and 1,395 screens across 15 countries. During the quarter, we expanded by two theaters and 13 screens.

As of quarter end, we had signed commitments to open one theater and six screens in the fourth quarter and seven theaters representing 34 screens subsequent to 2017. We anticipate spending approximately $20 million in CapEx for these 40 screens.

Consistent with comments on prior calls, we continue to view Latin America as a long-term growth opportunity. Considering the challenging political and economic environments within certain countries in which we operate, we are experiencing a modest near-term impact on our organic growth efforts.

That said, we continue to anticipate adding between, 50 to 75 international screens per year and we believe that long-term growth prospects across Latin America remain intact, even if they slow slightly in the short run.

Regarding overall CapEx, we spent $79.9 million in the third quarter, including $11.4 million on new-builds and $68.5 million on existing facilities with a concentration on recliner conversions. As Mark mentioned earlier, we are being opportunistic with regard to our recliner initiative and will be advancing select projects from 2018 into 2017.

As a result, we expect full-year CapEx the coming year the high end of our previously guided range of $325 million to $350 million with the potential to be somewhat north of that range. This spend is driven by $60 million on new builds, $80 million on core maintenance of the existing screens, which is in line with our historic run rate.

$10 million on the continued renovation of our headquarters building and approximately $200 million on cash flow generating projects that include our Luxury Lounger theater conversions and varied food and beverage initiatives.

We continue to expect that our annual depreciation and amortization will grow to approximately $230 million to $240 million in 2017, as a result of this CapEx spend.

In closing, I would like to reinforce the highlights, Mark emphasized earlier, regarding the sustained consistency of Cinemark’s financial results, the ongoing benefits we expect to derive from our strategic initiatives and the enthusiasm we maintain about the long-term prospects of our industry and forward-looking film line-up.

Jamie that concludes our prepared remarks, and we would now like to open up the lines for questions..

Thank you. [Operator Instructions] Our first question is from Eric Handler with MKM Partners..

Good morning. two questions for you guys. First, I know you don’t want to get too much out about the loyalty program. But I wonder how you can maybe discuss how your program might be different from Movie Pass, because I'm assuming you're probably don't want to price that low. Maybe you can give us a few details about that.

And then secondly for Sean, so if CapEx is being full forward into 2017, does this represent the peak most likely for CapEx that we see either a leveling off or maybe a decline in 2018. .

Good morning, Eric. Regarding movie club. You're right, we don't want to give out too many details on this. We did want to give all of you an idea that we've been working on this for quite a few months in fact the majority of this year.

We had an opportunity to do extensive consumer testing about what are the most important elements of a movie club initiative membership that would be most important to them. We are very close to a national launch. As I mentioned, we are going to launch prior to the end of this calendar year.

And we are going to describe all the features and benefits of what the club is at that time? At this point, we're not going to be disclosing all the specifics of the club. We're going to wait till we go out international launch to the consumer. .

And Eric, regarding CapEx, I would say we're still in the midst of our hedging process for CapEx and we haven't received word, we're going to be giving specifics on our next call.

But I would anticipate a continued high level of CapEx next year particularly driven by we have resurgence of new builds coming this year was artificially low just based on some of the timing. So, we're not getting into too much detail, I will just say, we anticipate it to be another year of elevated CapEx. .

Okay. And then just as a quick follow up since you brought it up. You're seeing a resurgence in new builds, [indiscernible] said the same thing.

Are you seeing -- what are you seeing from retailers at this time for the reason for this resurgence?.

Perhaps resurgence is a wrong word, I think it was just a more a coincidence of timing. We tend to have a pretty steady level of new builds. We're growing on average about 1% a year in the U.S.

Just some of the timing of the way the projects came together, we're little bit deflated over the course of this year and we're seeing that kind a over indexed a little bit next year. So, it's just a way some of the project that played out. .

Alright thanks very much. .

A perfect example Eric as we had a new build that was going to be done in 2016 down in the Huston area and because of the hurricane and weather-related things it got postponed from '17 into early '18..

Our next question is from Eric Wold with B. Riley FBR. .

Thank you, good morning. Couple of questions, I guess one continuing on the previous around movie club. And I know you don't go a lot of details, but just how would you handle other competing subscription programs within your theatres.

Is that something that you can avoid, or is this something you kind of just have to deal with having other options that might be available to consumers?.

Eric let me just say this. Regards to our movie club, I can't tell you how excited Cinemark is about this, because this was so consumer driven relative to what consumers really want in some form of membership subscription and we're trying to take the best of various memberships and subscription processes and apply it here.

And so, the elements are going to be, I think very unique and very appealing to the consumer. As it relates to Movie Pass, which I think is what you're asking about, Movie Pass will continue to be available in our cinemas as long as they continue to operate under their current terms and conditions..

Okay.

And then on the acceleration of receipts in the 2017, I know you talked about some disruption in Q3 because of large number of screens, were those accelerated receipts completed in October or should we expect some lower disruption, still remaining months of the quarter with acceleration?.

Oh! You're going to – we’re hard at work right now and it’s get scheduled - it won't all be completed by the end of the third quarter. We will go into – we’ll go into the fourth quarter, but we accelerated, so that we could get to that north of 40% in close to 2,000 screens by the time that the biggest movies of the fourth quarter are opened up..

One final question, I know that you don't like to be discussed, individual films, what deals [indiscernible] films, but maybe just provide some high-level clarity around how Cinemark is typically positioned with regards to film rents in general versus the industry average or higher rates that may be paid by smaller change throughout the system?.

Eric, you’re exactly right. We don't go into the specifics of that, but I'll say this we have multi-year agreements with the majority of our film content suppliers.

We don't see any significant material change in our film rental numbers based on any of those deals, really where the changes take place is, if there's a high concentration of $200 million, and $300 million and $400 million pictures, and then we pay on scales as you know and we're going to be hitting the top end of the scale.

As it relates to what smaller exhibitors are paying, I really can't comment on that, because I don't know what smaller exhibitors are paying..

Our next question is from Julia Yue with JPMorgan..

Hi, thank you. At Latin America, you mentioned, you already have 51 new builds this year, within your target for the [75] guidance and it sounds like there is no change to near-term or at least for the next couple of years. Has new builds and construction activity been trending as expected this year.

Is there anything that you think could provide either upside or downside to that guidance?.

I would say they've been trending as we expected. As you know Julia, Brazil has slowed down in regards to new builds and we saw that this year and we don't see a specific dramatic turnaround for that into 2018.

But what we've been able to do is because we operate in 15 Latin America countries we've been able to make that up in other places, specifically in Colombia and in Peru where we’ve been able to increase the amount of new builds to stay within that guided range just 50 to 75.

So, we really don't see any significant change and what we've said to you in previous quarters or when we've gotten together at some of the financial conferences..

Got it. And then I think there's been a shift in the [repaid] to the next couple of quarters in Latin America and you mentioned local language films, Argentina this quarter is really strong.

Could you remind us, I guess what the main drivers for box office and films are for Q4 and maybe early next year?.

Yes. There was a very strong Q4 in 2016 last year, and we're looking at some very strong comparisons out of Brazil, out of Colombia, out of Peru. Brazil last year, there were two movies that did, one did $2.5 million admissions and another did $1.7 million. Colombia and Peru each had local titles doing more than 1 million in attendance.

So, we see this year is going to be a tough comparison for Latin America relative to local product. There is a significant film coming up in December in Brazil that we've got a lot of anticipation for. But we fully expect the Hollywood product in the fourth quarter will correspond very well into Latin America.

Therefore, the Hollywood product will be upside to. On the local side we might be a little bit of a downward comparison as we go to the strong fourth quarter. But overall, we think it's going to be positive. As it relates to Hollywood there is a couple of titles that are being shifted out of '17 and into '18.

And that's because remember in South America it's summer time, in the winter. And so, Coco, for example out of Disney is going to be pushed into January of '18 in both Brazil and Argentina. Ferdinand is going to be pushed into January of '18 in Argentina, Brazil and Colombia.

So, it's matter of just pushing from one month to next in order to tie to the school holidays. .

Our next question is from Leo Kulp with RBC Capital Markets. .

Hi good morning. Just two quick questions. One is [indiscernible] talked a little bit about experimenting some dynamic pricing models. Do you have any interest in doing that and what do you see as the pros and cons.

And then just second any update on discussions around PVOD?.

Leo this is Sean I'll take the first question. The dynamic pricing, it's certainly something that we're evaluating and have been looking at. It's complicated obviously due to studio content licensed agreements and the implications that it can potentially have on the quality of the film preceding its opening.

I would say that already we do regularly test and experiment with various pricing models including on various pricing throughout day and week which will modify based on sensitivity analysis in the last -- analytics to try to optimize and maximize box office.

In addition to our operations team, that we have we're going to advance analytics group that supports these efforts. Also at least twice a year we do full-blown bottoms up review with all the local theater managers. So short answer is it is something that we are kind tinkering around with. It may not necessarily on a daily or hourly activity basis.

But certainly theater-by-theater and something we look to month-to-month to a certain degree. .

Leo in regards your second question on PVOD, there is no meaningful update to give you. There is no. There is been no advancement in our discussions that is significant to report to you. .

Our next question is from David Miller with Loop Capital Markets. .

Yeah hey guys. Sean what was the free cash flow number for the quarter? And then Mark, just if you just on a colorized the VR opportunity a little bit. obviously, AMC is initiating the same thing out here in the Los Angeles.

Would you say the VR opportunity is more of an impulse purchase that people would do like before they see a film? Or do you look at it as a substitute as a substitute to kind a drive volume into your assets. So, appreciate any color, Thanks a lot. .

The quick answer on free cash flow it is fairly flat, it was down $4 million year-over-year -- sorry, down $4 million, it was up $17 million year-over-year. .

David, in regards to a virtual reality, we are really excited about this initiative and our collaboration with the Void. We've been thinking about this space again for quite a few months, and had the opportunity to look at a lot of the opportunities here.

The thing that really attracted us to the Void is that they are up and running in commercial with a great installation in Times Square now, I also mentioned downtown Toronto. So, what we're going to do in our flagship of Dallas Theater is, we are going to allocate a very significant piece of our lobby space.

So, if it this happens to be a big theater with a really big lobby and you're going to walk in and the Void is going to be front and center right there.

So, everybody that walks in, cannot miss it, and we would expect that there's going to be a lot of people that are going to do it as an impulse, but actually I think most people are probably going to do it in combination of both a movie and a VR experience.

We are very excited about this because also we have so many theaters in Dallas that we're going to be able to cross promote and get people to come over and try a VR experience in combination with maybe a restaurant, with a bar that's also in the lobby and then VR and a movie.

So, it's going to be a great opportunity for us to see what we can do with a premier location, with a premier virtual reality provider and market it aggressively to consumers..

Thank you. Our next question is from Michael Ng with Goldman Sachs..

I just had a follow-up on the industry outperformance in the quarter. I was wondering would you be able to parse it out between recliners and non-recliners.

How much of the recliners outperform the industry and how much of the non-recliners to end up outperform the industry, or perform relative to the industry?.

We haven't broken that out, but I would say, what we generally seeing now particularly as recliners are broader across the marketplace. We are clearly getting some over indexing as result recliners.

Our core circuit, however has - I would say operated fairly in line with what the marketplace, so to a certain degree part of the over performance we're seeing is a result of the recliner, an issue that we're working.

I would say the core circuit kind of holding in line with the industry that's a byproduct of our consistent investment in maintaining the core over the years, which is something we've remarked on in the past..

Okay. Thanks. And Regal mentioned last quarter that they have some new accounting standards that was changed, revenue recognition for the accounting treatment for gift cards and certain [indiscernible] revenue.

I just wondering if you could help us think about what that impact might be on Cinemark’s 2018 revenue and EBITDA?.

Sure. That’s something that that we'll be providing greater detail on during next quarter's call. It's obviously operating across 16 countries, the complex process and there's a range of different topics from various customer marketing agreements, advertising agreements, all of these programs so on and so forth that – that they have to be reviewed.

We're working with our auditors to go through that. We did provide some high-level information in our 10-Q disclosures that were filed this morning, but we’ll give a much more specific disclosure once the final analysis is complete and audited by the end of – by next quarter..

Okay. And you know the U.S. concession per cap was very strong up 9% year-on-year. I was just trying to understand whether or not there was something in the quarter whether it was film mix or something else that may have drove that a little bit higher. Should we consider high-single digits as a good run-rate. .

That's the driver -- the biggest driver this was just the combination of the lot of the different initiatives that we've been working on. So, I do think you'll see some ebbs and flows to that quarter-to-quarter. But I think what we've generally been seeing is somewhere in the mid-percent results.

So, you may see that skew up and down a little bit here and there, but I think kind a mid-single digit is a good place to anticipate. .

Okay. And the last one from me. I know you've addressed this in some of your prior remarks. But just to put a final point on it. Could you just make some comments about the Wall Street Journal article that came out this week? Are there any changes in terms on Star Wars. .

Michael as I mentioned, we have a multi-year deal with many of the content providers, Disney is one of them. So, there is no change that we anticipate on that. So, it's not going to deviate with our existing multi-year deal with Disney. .

[Operator Instructions]. Our next question is from the line of Stan Meyers with Piper Jaffray. .

Thank you. Mark and Sean, I just want to discuss in a bit more detail your food and beverage strategy and spending. Per cap spending tends to fluctuate with the film mix, ongoing price increases and I guess introduction of some new higher price items.

But I just wanted to see if you guys that continue to kind a growth in consumer spending more participation on that like throughout the year. I was hoping you kind of breakdown those various components and your contributions over per cap spending growth. Thanks. .

The thing that, we are very, very focused on our food and beverage initiative and as why we had so many consecutive quarters of per cap growth. we continue to add a lot of variety into our food and beverage offering. And that's really has accomplished two things.

one is increased its incidence of people actually going to the concession and number two, we can also increase the overall basket size. And we're asking -- what anything we're in. because we had so many consecutive quarters over four years and consecutive quarters of per cap growth. I would say we're still the middle aimed.

Because we've got a we're actively still installing alcohol in number of our installations. We'll be at about 33% 34% of our circuit by the end of the year. And in terms of enhancing our food and beverage offerings by the end of this year we'll have close to 60% of our theaters that are providing more than a traditional concession stand.

And that can be everything from a full on dine in reserved restaurants to what we'll called a hot spot and it might be chicken wings and pieces and hamburgers. But it's become very, very important to us.

and we put a lot of emphasis on it with both our home office team who have gone to a whole model of category management and thought about this from a more traditional retailing perspective to the execution of it with our operations team who have now focused on how can we increase that basket size by more, by having a better layout within the theater, by staffing it appropriately, so we don't have longer lines.

And so, all of this is added up to this consistent food and beverage growth..

And Sean, I'll just add one quick thing. When you - if you would to take our kind of growth for the quarter, about 60% of that’s coming from incidents driving initiatives, so volume based items, it's about 25% is from price and the rest is from new builds, that tend to carry a slightly higher per cap.

And I’d say that kind of breakdown is fairly consistent for the growth we've seen over the course of the year in terms of what's driving them..

Our next question is from Jim Goss with Barrington Research..

Thank you.

The first question I had is, I was wondering if the charges related to sitting and repositioning were the key part of the non-recurring items that occurred, that were in the income statement that caused the variance at the bottom line, and I'm wondering with the move of the acceleration of program into 2017 and the receivings, should we expect there to be another set of charges in the fourth quarter and probably on an ongoing basis, but at varying amounts?.

Yeah. I would say in our kind of the gain and loss on asset sales line, Jim, the increase we're seeing there is, is largely as a result of some equipment write downs associated with those refinery models. So that is the bulk of it.

We also had about $600,000 with the hurricane related costs that impacted us this quarter, which hopefully would not be recurring in the future. But that I would say as we kind of look forward, we will continue to see things hover around this range and then it – there we go down as we kind of come through the initiative..

Okay.

And you are also talked about the XD program as you often do, and I was hoping if there were marketing costs that you think you would be incurring to promote the XD product or for promoting other initiatives such as the receivings where the aspects of your concessions programs, hence - and is that a cost factor that will start to ramp up a little bit?.

Jim, yes. There's marketing opportunities and cost in both of those, we’re happy to spend that money because it's proving to be a very good investment, and really what we've done is we've moved our marketing mix around.

There was a time where we were spending a significant amount of money in newspaper advertising, listing of all of our show times, we virtually eliminated that and we moved that into a brand marketing for XD and we moved it into theatre re-launch openings and into our digital and social arena.

So, it's more of a shifting of the marketing budget than an increase of the marketing budget..

And Jim, I’ll just add, while the concentration of large films was definitely the – the biggest driver of our film incremental increase in the quarter, there is a little bit of incremental marketing spend for things, like our XD campaign that's also influencing that line item on our income statement..

Okay. And then the dynamic pricing issue in the evaluations, I’m wondering if that your connections program has proven useful as you try to evaluate? Thanks..

Certainly, that's an area where we continue to gather tremendous amount of data on our consumers and their purchasing behavior. I would say in terms of the pricing for say I'm not sure it's had a dramatic impact on what we're looking at there. We have run a range of other types of analytics that influence our pricing category.

But it certainly area that we'll be looking to as we continue to evaluate opportunities within the area of pricing in terms of how we can use that information to guide our thinking. .

Okay, and last. Do you think the there are several big even films in the fourth quarter? I was wondering if you look at them as having any variances in your domestic versus international markets. so, I think you've talked about Star Wars being more of a U.S. event in the past. In general, do you think there is a big delta there. .

There is also couple of family films specifically Coco. I believe Coco is going to be very strong in the U.S and I think it will actually over indexed throughout Latin America. I understand and in some of the territories it's in the first quarter of 2018. Relative to Star Wars, Star Wars does over indexed in the U.S.

but it's also going to be a big hit in Latin America. .

Our next question is from Benjamin Swinburne with Morgan Stanley. .

Good morning this is [indiscernible] on for Ben. Mark, can you provide us with an update on reserve sitting as a percentage of total attendance. And then as that continue to grow do you see any change to the positive benefits you've talked about in the past the concessions. Thanks. .

When we reclined we always go to reserve sitting? So, by the end of this year as I mentioned, we'll be over 40% of our domestic circuit reclined in nearly 2000 screens so this will all be in reserve sitting.

And we see the amount of reserve sitting to be very positive for us because it does have a significantly positive effect on the forecast that people spend at the concession stand. And the reason is very simple.

Because when they walk in they don't have to be in such a hurry to go get their seat they can be a little bit more relaxed and it allows people to go to the concession stand more. So, we're seeing upwards of about 50% increase on the growth area of our per caps when we reserve seat.

And as I mentioned as well, 2018 we're going to continue to be aggressive with our [indiscernible]. And so, you're going to continue to see more and more reserve seats along what way as well. Commensurate with the reclined seats. .

[Operator Instructions]. I'm showing there are no further questions at this time. Are there any closing remarks. .

We'd like to thank you very much for joining this morning. We look forward to speaking with you again following our fourth quarter. Thanks again. .

Ladies and gentlemen this concludes today's teleconference. You may now disconnect..