Greetings, and welcome to Cinemark Holdings Fourth Quarter and Full Year 2024 Earnings Call. At this time, all participants are in a listen-only mode. A question and answer session will follow the formal presentation. If anyone requires operator assistance during the conference, as a reminder, this conference is being recorded.

It is now my pleasure to introduce your host, Chanda Brashears, Senior Vice President of Investor Relations. Good morning, everyone. I would like to welcome you to Cinemark Holdings, Inc..

Fourth quarter and full year 2024 earnings release conference call. Hosted by Sean Gamble, President and Chief Executive Officer, and Melissa Thomas, Chief Financial Officer. Before we begin, I would like to remind everyone that statements or comments made on this conference call may be forward-looking statements.

Forward-looking statements may include, but are not necessarily limited to, financial projections or other statements of the company's plans, objectives, expectations, or intentions.

These forward-looking statements are subject to risks and uncertainties that could cause the company's actual results to materially differ from those expressed or implied in the forward-looking statements. The factors that could cause results to differ materially are detailed in the company's 10-Ks, which was filed this morning.

Also, today's call may include non-GAAP financial measures. A reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measures can be found in the company's most recently filed earnings release, 10-Ks, and on the company's website at ir.cinemark.com.

With that, I would like to turn the call over to Sean Gamble..

Fire and Ash. The list in 2025 goes on and on.

And then 2026's film slate is already jam-packed with new installments from widely popular franchises like The Avengers, Minions, Dune, Toy Story, Spider-Man, Shrek, Hunger Games, and Mario Brothers, as well as new original movies from filmmakers that include Christopher Nolan, Jordan Peele, and Steven Spielberg, just to name a few.

We are thrilled to see the lineup of compelling content continue to build with so many promising films on the horizon that have already been announced. As we consider the positive progression, one of our top priorities going forward is to fully capitalize on that resurgence, maximizing attendance, box office, and margin potential.

To do so, we plan to continue driving actions to further refine our programming and showtime scheduling while strategically leveraging our marketing, pricing, and loyalty capabilities and aggressively pursuing concession sale opportunities.

At the same time, we remain focused on further advancing strategic initiatives to position Cinemark for long-term growth and success.

This includes continuing to elevate the quality and value of the experiences we provide our guests, scaling up our investments to maintain and upgrade our circuit, pursuing revenue growth and diversification opportunities, and driving incremental productivity gains.

And finally, all the while, we intend to maintain the operating discipline and prudence that have served us so well over the years and helped us build our advantaged market position.

We will continue to actively focus on staying ahead of market trends, effectively navigating fluctuations in attendance, remaining disciplined with expense, cash, and investment management, and resolving our remaining COVID-related debt. We've made huge strides over the past year since COVID.

On account of the many actions we have pursued, to establish new growth channels, develop enhanced operating capabilities, optimize our circuit, expand our market advantages, and strengthen our financial position. We believe Cinemark is in excellent shape in today's environment because of these efforts.

Furthermore, we maintain a positive outlook for the future based on the current state of our company, the many opportunities that are directly within our control to drive incremental value creation, and the further industry recovery we anticipate overall. As such, we are thrilled to announce this morning that we have reinstated our cash dividend.

This event marks another major milestone in our company's recovery from the pandemic and reflects the remarkable achievements of our sensational team to date, the confidence we have in the future prosperity and resilience of Cinemark, and our commitment to creating long-term shareholder value.

I will now turn the call over to Melissa, who will provide added context on our fourth quarter results and capital allocation strategy.

Melissa?.

strengthening our balance sheet, investing to position the company for long-term success, and returning excess capital to shareholders. With a focus over the past few years on the first two priorities, we are proud of the progress we made during 2024 to strengthen our balance sheet.

We paid down $156 million of pandemic-related debt, extended our maturities, and reduced the interest rate on our term loan through successful reprices, most recently in November we achieved a 50 basis point reduction.

Furthermore, we maintained our net leverage ratio within our target range of two to three times, ending the year at 2.2 times net leverage. We continue to view our balance sheet as a strategic asset and a key differentiator for our company, providing us with the flexibility to invest in long-term growth and maintain the health of our circuit.

Moving to our second pillar, pursuing strategic and financially accretive investments to grow and secure Cinemark's long-term success. In 2024, we spent $151 million on capital ventures.

Given the anticipated box office recovery, and our intent to capitalize on that recovery, we are increasing our capital expenditures for 2025 to approximately $225 million.

We expect to allocate roughly half of that spend towards maintaining a high-quality circuit and laser projector conversions, with the remainder to be spent on high-confidence ROI generating opportunities, including new builds and other theater enhancements, such as recliners, premium formats, and food and beverage upgrades.

While we intend to continue to prioritize the strength of our balance sheet and growth opportunities first and foremost, given the progress we've made on these two pillars, coupled with our expectation around Cinemark and the broader industry's recovery, we have reevaluated our near-term capital allocation priorities.

Our third pillar, returning excess capital to shareholders, we are thrilled to share that our Board of Directors has authorized the reinstatement of an annual cash dividend of $0.32 per share, payable quarterly, representing an approximate 1% yield. Based on our outstanding shares, this equates to approximately $40 million annually.

The first quarterly dividend will be payable on March 19th to shareholders of record as of March 5th.

The reinstatement of our dividend underscores the health of our balance sheet, the strength of our operational and financial performance, as well as the beyond this, the repayment of our convertible notes remains our primary capital consideration in the near term.

Once the convertible notes are fully addressed, our intent is to return a greater share of our free cash flow to shareholders through dividends and/or stock buybacks, provided our net leverage ratio remains within our target range of two to three times. The relative mix of dividends and/or stock buybacks will be determined over time.

Our overarching goal is to maintain a balanced and disciplined approach to capital allocation that provides us with sufficient flexibility to capitalize on any future value creation opportunities that may arise, including M&A, while also mitigating risks. In closing, we are proud of our 2024 results and the strong positioning of our company.

Our success enables us to confidently invest in the future of our business and prioritize shareholder returns, demonstrating our dedication to being good stewards of capital. As we look forward, we remain highly focused on continuing to generate strong financial and operating results while creating long-term value for all shareholders.

Operator, that concludes our prepared remarks and we would now like to open up the line for questions..

Thank you. The floor is now open for questions. Chad Beynon of Macquarie. Please go ahead..

Hi, good morning. Thanks for taking my question and congrats on reinstating the dividend. Sean, wanted to start with just concessions, maybe focusing on the US. You mentioned that this is a big driver of growth in the next couple of years. Obviously, the numbers that you've been putting up have continued to grow at record-setting paces.

So can you maybe just elaborate a little bit more in terms of what's gonna drive the further growth? Is it incidents of purchase, just the overall consumer environment, which we've seen a nice improvement particularly after the presidential election.

So is it controllables or uncontrollables and kinda how you see the CapEx helping grow that line? Thank you..

Sure. Thanks for the question, Chad. Look, we've been thrilled with our continued food and beverage performance really over the years. I think the whole industry saw a big jump in food and beverage coming out of the pandemic. There were some questions as to whether or not there would be a reset, and it really just established a new baseline from there.

We've continued to grow. I always look at food and beverage as a game of singles and doubles. It's a whole series of varied initiatives that ultimately drive the overall results that we've had.

Everything from the assortment of what we're putting into our theaters to just kinda optimizing the way we lay that out, to new ways to ease purchase through the way we navigate lines in our theaters and different types of forward-facing fixtures that we have in our theaters.

Clearly, merchandise has had some big uptick over the last couple of years as well. So it's a whole range of things. Specific to your question on kinda incidents and pricing, I mean, that plays into it too.

Like, we have our strategic pricing team that's not only working on how to best optimize ticket pricing based on elasticity, but the same goes for our food and beverage. So there's a component of that. But we do heavily focus on how do we drive incidents and, you know, that tends to overall lead to the richest margins.

And we still have seen the bulk of our growth over the last several years come from stimulating more volume through promotions, through just better fine-tuning what we're offering to guests and some of those other things I mentioned in terms of, like, the ease of purchase.

So a wide range of things and we've got a whole series of initiatives that are in motion to just continue to try to sustain those types of increases over time..

And Chad, just to provide a little bit of context on expectations for full year 2025, we are expecting to continue to grow our domestic concession per cap moderately year over year in 2025. With catalysts as Sean described..

Great. Thank you both. And then as we think about the remainder of the content for 2025, obviously, more I guess, loaded it in the last three quarters. Can you talk about how you're feeling about the spacing of content and then just the breadth at this point of different genres, family-friendly, faith-based action, etcetera.

How you're feeling at this point for the rest of the year. Thank you..

Sure thing. Well, yeah. As you kinda mentioned, we mentioned in prepared remarks, you know, the first quarter is a little bit later. I mean, in the conversations we've had with the studios, it would seem as though that could be just some residual impact from the Hollywood strikes. And then the rest of the year really gets moving along.

As far as the spacing goes, I mean, there is more, we're seeing an increase in volume as I mentioned during the year. So while there are some pockets of content that are spaced out nicely with a great cadence, we do see a little bit more bunching up in periods of place throughout the year.

So that could create some more capacity constraints than we've seen in the past. Again, I would flag those are usually positive signs in the sense that we're fully maximized in terms of our occupancy. And those periods. As I mentioned in prepared remarks, the types of content, we think it's one of the most diverse slates we've seen.

So we think that that has a lot to offer all types of audiences. So, and based on, at least on paper, the films that we've seen and what materials have been released thus far, we're really optimistic about how these films perform over the course of the year..

Thank you. Appreciate it..

Thanks, Chad..

Thank you. The next question is coming from David Karnovsky of JPMorgan. Please go ahead..

Hi. Thank you. Just, Melissa, following up on your capital allocation commentary, can you just clarify in the convert and how you intend to settle that with cash and or stock? And then you mentioned a buyback.

I know you might want to comment on this later, but maybe what would be the factors that would determine the mix of repurchases versus dividends over time?.

Okay. Great. So in terms of your question on convertible note maturities, as we've conveyed in our prepared remarks, given our strong financial condition and optimism around our recovery and that of the industry, we do intend to repay the principal amount of the convertible notes using cash on hand upon their August 2025 maturity.

Notes don't have a provisional call feature so we do expect cash. Our cash balance to remain elevated in the near term as we prepare to address the converts. Beyond the principal amount, we do have a call spread in place that protects us from stock price movements to $22.08 and we have the flexibility to settle the impact in either cash or shares.

How we choose to settle any exposure above the principal amount will be contingent upon the extent to which the stock price exceeds $22.08. Our cash on hand and potential dilution considerations among other factors. So that's really the strategy there.

We'll determine based on where the stock price is at that time and we'll take the course of action that we believe is in the best interest of the company and our shareholders. With respect to determining the relative mix of dividends versus stock buybacks over time, that will really be based on the facts and circumstances that we see there.

In terms of factors and the natures of buybacks in general, the things that we're gonna consider would include, like, not be limited to our cash and liquidity, valuation, dilution management, and total ongoing returns paid to capital or paid to shareholders. But again, we'll evaluate that based on facts and circumstances available at the time..

Okay. And then just on a separate topic, Sean, that'd be interesting how Netflix's agreement with IMAX for the Narnia film.

You'll participate in this somewhat through your IMAX footprint, but wanted to get your overall view on the structure and then whether you see an opportunity at some point down the line for a similar participating arrangement with your XD screens..

Thanks. Sure. You know, I think it's an interesting structure they put together. I think we would have preferred to see a more full wide release of a film such as that. I think that also sounds like is similar to what the filmmaker would prefer.

But I know it's pretty clear from their commentary that's not the strategy they're choosing to employ right now. So I think this has been described more as, you know, a promotional effort and a way to support talent versus any real shift.

I think, ultimately, it remains to be seen how that film gets programmed because, you know, it is being released in a very crowded period of the year in 2026, where it'll be going up against several other major films that will have full releases from a major studio supplier. So I think it's kind of a TBD in terms of how that plays out.

So it's an interesting approach that's being used, but I don't think it's necessarily one that is sustainable over time..

Thank you..

Alright. Thanks, David..

Thank you. The next question is coming from Robert Fishman of MoffettNathanson. Please go ahead..

Good morning. I'll start with Sean and then one for Melissa too. Sean, actually a two-parter for you. So can you continue to perform strongly in the markets in the US I think you call out number one or two. In the box office in, you know, 2021 of your top 25 markets.

Can you just talk about the advantages of your domestic geographic footprint I think Stilene's a little bit more suburban. Are there regions in the US that you can benefit from getting even bigger? And maybe on the flip side of that, since 2019, you've reduced your screen count by about 400 screens.

So do you see building more screens going forward as good ROI? Or should we expect further reductions of the underperformance screens in the years ahead? Thank you..

Thanks, Robert. Great question. Yes, I mean, I think starting with our profile, we do tend to operate more in suburban markets across the country at large not to say that we aren't in some urban markets. We obviously have a large presence in places like San Francisco and Los Angeles, and that's just how the circuit has evolved over time.

Certainly has nothing to do with any aversion to other markets that we're not in in the US. We tend to evaluate those ultimately, as areas of further opportunity for growth like, kinda you asked, ultimately, it boils down to what's the opportunity on a discrete level.

So as we looked over time, as we looked over times, the places that we've chosen to put theaters in have just yielded the best prospects for returns. So we would be open to broadening out into some other markets too to the extent that there were opportunities that had a high confidence of accretive new theaters.

You mentioned kinda closing down theaters. We have reactivated our new build pipeline. We do believe that will continue to be part of our overall optimizing footprint strategy over time in a pocket of growth for us, we do see more opportunities emerging that have the right kind of return profile and the right kind of demographics for new builds.

Clearly, that whole pipeline was put on a bit of pause during the pandemic, but we're encouraged by what we see in terms of future opportunities. It'll all boil down to the types of returns and prospects we have and the balancing of our capital allocation priorities that Melissa spoke about earlier..

Alright. Cool. And so, Melissa, if we go back to some of your prepared remarks, keeping margins flat in full year 2024 versus 2023, just can you talk a little bit more about how we should think about margin improvement in 2025 and beyond? Clearly, a lot of moving pieces on the cost side with Box Office expected to recover further.

Maybe just talk about some of those cost line items, like the film rental costs and other potential efficiencies. Thank you..

You're welcome. Alright. So if we hit go forward margins, a couple of things that I'd highlight. First, based on the performance that we've been experiencing over the past couple of years, we're certainly optimistic on our ability to expand margins as the box office rebounds further in 2025 and beyond.

In terms of 2025, we do expect our margin to benefit from higher operating leverage over our fixed cost due to the stronger year-over-year box office, as well as the ongoing execution of our strategic initiatives and growth in our average ticket prices as well as our concession per cap.

However, these anticipated benefits may be somewhat offset by market share tempering as the box office recovers and auditoriums increasingly reach capacity limits, as well as ongoing inflationary and other expense pressures as you mentioned.

More specifically on the expense side, as you project out, margins for 2025, there's a couple of things that I would keep in mind. So, first, we do expect our film rental rates will increase in 2025 versus last year given a greater share or a greater concentration of blockbuster content anticipated.

Second, on the salaries and wages side, we are facing ongoing wage rate pressure that you'll wanna take into account. Then specific to international due to local labor laws, we do have less flexibility to adjust staffing levels with changes in attendance, which may impact international margins as the box office further rebounds.

I'd also call out utilities and other. We do expect that to reflect higher repairs and maintenance this year as we address some deferred maintenance needs across the circuit.

And then on the G&A side, modest increases are expected there as we look to invest in headcount and capabilities to further advance our strategic initiatives and position the company for long-term success. But those investments will be targeted in nature.

And then lastly, on the Latin America side, we'll always want to factor in inflation as well as the FX dynamics in the region. All of that said, we do remain highly focused on maximizing overall profitability and margin potential..

Very helpful. Thank you both..

Thanks, Robert..

Thank you. The next question is coming from Eric Handler of Roth Capital. Please go ahead..

Good morning. Thank you for the question. Melissa or Sean, maybe a variation on the last question. You know, Cinemark pre-pandemic had a long track record of operating adjusted EBITDA margin, you know, above 20%, matter of fact. Ten-year average was, like, 23%. Revenue this year, at least from a consensus basis, is for a record level.

But how, you know, to get back to those normalized levels, do you have to see attendance sort of get close to record levels or, you know, are there other levers that you can use to sort of get back there?.

I'll take that one, Eric. So it's worth noting that pre-pandemic margin rates benefited by about 200 basis points from dividends received from NCM and DCIP, which will not recur on a go-forward basis. As we think about levers to drive margin expansion going forward, attendance is certainly the biggest attendance in box office.

Those are going to be the biggest drivers of that margin expansion. But outside of that, market share, our ability to sustain market share or grow market share, as well as the average ticket prices and concession per cap, the extent to which we grow that.

Those are gonna be key factors, and you've seen us have success particularly on the food and beverage side, kind of shifting the mix of business towards food and beverage, which is it's higher margin. And then outside of that, it's really gonna be offsetting cost pressures that we're facing.

And we have many initiatives in place whether it be revenue generating, productivity driving, or cost mitigating, to look to continue to expand margins. But there certainly are some puts and takes on the expense side that are headwinds for us..

Helpful. And then Sean, you did mention about sort of reactivating the new build plans. And I believe that, you know, part of that is in your 2025 budget.

At this point, you know, do you have many projects signed up for construction and, you know, when do we when can we start seeing maybe some of those come online? And then can you maybe talk about the variation between domestic versus LatAm?.

A new location opening this week in fact in El Paso, which is our first family entertainment center concept that is happening right now. We have a couple other projects that are in motion that we expect will be happening this year. There's some other opportunities also that we are not committed as of this point, but that we're also working on.

I mean, so we do have a variety of things and that's continuing to build. Of course, that as I mentioned earlier, the pace of that will be dependent on just ongoing industry recovery or cash flow projections are our balance sheet refortification objectives, and just the overall strength of opportunities. There's a range of things that go into that.

More of those opportunities at this point are international based. There are a couple of things that are actually in motion international as well. As far as some screen additions and things of that nature.

So that we have reactivated kinda our exploration across the LatAm markets too, but I would say that's moving a little bit slower at this stage than what's happening in the US..

Thank you..

Thanks, Eric..

Thank you. The next question is coming from Ben Swinburne of Morgan Stanley. Please go ahead..

Thanks. Good morning, Sean and Melissa. I want to ask a couple cash flow related questions. I don't know if you could help us with cash tax rate in 2025. I think it was about 18% of book income in 2024. I know you said cash taxes would grow, but I presume that's partly because or entirely because income is going to grow.

And then I think you had mentioned at a conference last year, kind of longer-term capital spending the $200 to $250 million range. Obviously, that's within your 2024 numbers in that range. Just wanted to see if that was still the right kind of longer-term framework.

And then I think maybe the more important question is just how do you guys how do you how do you and the board think about the right free cash flow payout ratio when you just combine whatever it is you're going to do with buybacks and dividends, presumably, it's a, you know, to some degree tied to free cash flow generation.

I think your $40 million dividend is gonna be about 13% of at least last year's free cash flow. Pre-pandemic, you were paying out, like, 60 to 100% in any given year. Obviously, the dividend was much higher, but just, like, long term, what's the philosophy around, you know, sort of return to capital once we get beyond the August convert. Thank you..

Sure. I'll start with the cash taxes. So on the cash taxes side, we do expect that to start to step up meaningfully in 2025. And there's a couple drivers of that. First is business recovery continues, that will naturally cause our cash taxes to increase. We also have less available tax attributes to minimize our tax.

Six has been under a corporate income tax holiday since 2022. And they'll start to return to their statutory income tax rate of 34%. So those three factors are really driving our cash taxes to increase in 2025. As you step back and look at where effective tax rate will land, we think, on a normalized basis that that will begin to return closer to 30%.

So that's the context on the cash tax side. In terms of capital expenditures and really what that normalized range would be over time. We have stated in the past, as you mentioned, Ben, $200 to $250 million as being within that normalized range. And we're at $225 is the expectation for this year.

As we think about beyond 2025, we do think that the number could grow to $250 million potentially a little beyond that but that's gonna be contingent upon the accretive investment opportunities at that time. So I'd say for now that's a pretty good range for where we think things could shake out, but we'll have to see where the ROI opportunities are.

And then on the third point in terms of how we're thinking about free cash flow, the percentage of free cash flow that we ultimately will allocate over time.

Just from a philosophy standpoint, the way that we're thinking about this is we wanna make sure that our capital allocation strategy is maintaining sufficient flexibility for us to be able to capture opportunities that are in front of us while at the same time mitigating risk.

We want to make sure at the end of the day that we're considering those two factors, but we're really trying to deliver long-term value for all shareholders. So we'll be balancing those factors..

Okay. But you'll operate presumably within your leverage range or would you dip below the leverage range? Because obviously, if you keep the payout ratio lower, at some point, you'll dip below two..

Yeah. So the intent is for us to operate within that two to three times net leverage ratio going forward..

Gotcha. And then if I could just ask Sean about the slate. I know you don't have a crystal ball, but since you have a 2026 slate slide in your deck, they're like, it's fair game. Are you still expecting, you know, supply to get back to pre-pandemic levels next year and similarly, you know, box office as well along the way..

I mean, it's interesting. We're certainly optimistic of that volume pipeline continuing to round out. You know, we had thought that potentially 2025 would be a year we'd see volume creep back to pre-pandemic levels. And then clearly, the six months of work stoppage in Hollywood impacted that.

We're looking this year at continuing to bounce back somewhere between 2023 and where 2019 was. I mentioned, you know, potentially up to 115 releases, which would be about 90% of pre-pandemic levels. And then 2026, I mean, obviously, the studios tend to plant their stakes for their large films.

We have nice visibility into that, and it looks very promising. How those mid-tier and smaller films round out, we won't get line of sight to that until much later. But based on the conversations we can have, the new entrants that continue to ramp, like, you know, an Amazon and an Angel Studios, an A24, as well as non-traditional content.

We're definitely optimistic that it'll close the gap further. If not reach the level of volume that we saw prior to the pandemic. So we're definitely encouraged by the continued trends we see with regard to the rebuild of volume..

Thanks a lot..

Thank you. The next question is coming from Omar Mejias of Wells Fargo. Please go ahead..

Good morning, and thanks for the question. Sean, I think you highlighted under your prepared remarks and maybe a follow-up to the prior question for your expectations of 115 films by year-end and 90% of pre-pandemics. And you talked about just closing that gap over the next few years.

So how should we think about where these films will come from? Is it mostly from just additional volume from some of the major studios, new entrants, or some of the smaller studios just ramping up the volume mid-sized film? Just any color on sort of how that bridge looks like to sort of closing that gap or potentially exceeding it.

And Melissa, on the cost side, US cost came in a bit higher than expected, and you talked about some of the potential drivers there. But maybe I think you talked about salaries and wages and some inflationary pressures there, but maybe on the concession side that they were also elevated.

And I think you've talked about some inflationary pressures and some internal initiatives. Could you unpack what's some of the drivers there from those two key factors? Thanks..

Thanks, Omar. Yeah. Just on your first question. Regarding the volume, I think kinda our sense is from all the factors you mentioned, when we speak with our traditional studio partners and try to get a sense for what their plans are, and add all that up.

And then as we know, we know that Amazon has publicly indicated that, you know, the potential to get to up to sixteen films by 2027. So they are clearly building to the level of a major studio in terms of the scale of releases that they plan to have. Angel Studios has been delivering about five to six films a year. A24 has ramped up.

Lionsgate has expressed similar intentions. So we kind of put all that together, then as we look continue to look at how non-traditional content has grown. I mentioned it's been over 10% of our box office for the past three years.

We continue to see consumer appeal for faith-based, foreign, repertory, concert, you know, creator content types of films, gain bigger and bigger results. So there's that element too. And then when we just look at the risk equation on smaller and mid-tier films that has improved as a result of a more dynamic window.

I think there's more opportunities even for the studios to continue to try more of that because it's there's lower downside potential and more upside potential. So that's how we're kind of coming to that overall assessment of things building back towards that buying level. Because we're not that far off.

I mean, when we were talking about 115 films this year versus 130 on average pre-pandemic, that gap has been closing. And it wouldn't take too much more to get to get that fully back. Obviously, the scale and the mix of the types of films within that will vary year to year.

But back to the earlier question, 2026 is looking really, really compelling right now..

And then, Omar, to your question on the cost side, there are a couple of things that I would mention there. On cost of goods sold rate, there we were favorable 60 basis points year over year in the U.S.

So we were pleased with the outcome there and that was really driven by strategic pricing actions that were shrinking ways and higher concession rebates due to the increase in attendance that we saw. Partially offset by ongoing inflationary pressures that we continue to see on certain concession categories.

We think going forward, you know, in 2025, we'll still see some modest pressure or we'll start to see some modest pressure continue on the COGS front with on the inflationary side.

However, maybe the points that I would call out on the quarter, Q4 in particular, that may have come in a little bit higher impression pressured margins a bit would have been on the utilities and other side.

We did see an increase there driven in part by the 24% increase in attendance which impacts our variable and semi-variable expenses, so namely credit card fees, janitorial, utilities to varying degrees.

But in addition to that, we did have higher gift card commissions due to stronger gift card sales as well as increased penetration in third-party channels. We also saw on the fixed cost side impact due to higher property and liability insurance. So that contributed to the increase there.

So that is something that on utilities and other, we do think will remain elevated as we move into 2025, particularly as I mentioned earlier, in that we are gonna be leaning into and addressing some deferred maintenance on the R&M side across the circuit. So that and we expect that to be around $8 million to $10 million of a headwind in 2025..

Very helpful. Thank you..

Thanks, Omar..

Thank you. The next question is coming from Patrick Scholl of Barrington Research. Please go ahead..

Hi, good morning. Just had a question on ticket pricing and how you're kind of approaching that, the strong 2025 and 2026 slate. And I guess also sort of like in the context that you mentioned, of maybe giving back some of that market share gain as you kind of are at your kinda, like, get as you're kinda closer to your capacity limits.

And then maybe, like, with a stronger slate, how like, filling in the gaps in the slate and whether alternative content needs, like, a little bit more marketing to stand out and how you approach kind of supporting that side of the film slate?.

Okay. I'll take the average ticket price question. In terms of 2025, we expect modest growth in our average ticket prices domestically for full year 2025. That will fluctuate quarter to quarter based on film mix.

In terms of the primary drivers, strategic pricing opportunities continue to be a tailwind for us, as well as growth in premium format mix including XD, D-BOX, and 3D given the expected strength of the film slate.

Keep in mind on the international side that we do expect ticket prices to face some continued pressure from FX dynamics in the region with some offset from inflationary price increases. Country mix is typically a factor as well.

But we continue to leverage data and analytics to really lean in and find the optimal pricing that's gonna maximize overall attendance as well as box office. With respect to your question on alternative content marketing, I'll take that one..

With regard to alternative content marketing, it's interesting. In some ways, the non-traditional content is in some ways easier to target market because they tend to be a little bit more niche-focused audiences with established channels to reach them. So you think of, like, a concert film.

Usually, the artist has a broad base of followers that you can tap into. Foreign films, similar, you know, they're usually looking for those kinds of things, more proactively. Faith-based films, same fold. They have their kind of different channels that they get to those audiences as well.

So all of those films always have the potential to crossover as you look like a Sound of Freedom or something like that when it gets a bit more mainstream. And on occasion, they'll follow these the distributors of those that content will follow a more traditional marketing campaign.

But, generally speaking, through their channels, the way they have direct connectivity to their consumers as well as supplemented with our own marketing channels. That's basically the way we're kinda getting to these audiences and how they're finding this content..

Does that hit on what you were asking Pat?.

Yes. Thank you..

Thank you. The next question is coming from Mike Hickey at Benchmark. Please go ahead..

Hey, Sean, Melissa, Chanda. Thanks for taking my questions and congrats on the quarter and your dividend. Just two from us. Clearly, the domestic growth opportunity Sean, for 2025 and 2026 is pretty obvious. Good tailwinds here in terms of film volume, variety, etcetera, everything you pointed out.

Maybe less obvious is how you think Latin America will perform over the next couple years.

And whether you think that region for you is sort of a plus or minus to the growth in revenue and margin that you see from your domestic business?.

Sure. Thanks for the question, Mike. You know, Latin America we've been really pleased with the performance in Latin America. I mean, obviously, the financials are pretty pacing ahead of the US at this stage.

For a while, during the pandemic, it was lagging, but you look at certain places, even Argentina with everything that has gone on there recently economically, the recovery of moviegoing has been one of the strongest that we've seen around the world.

So, we look at just the moviegoing behavior of consumers is really strong, the way we've been able to enhance the performance of our business there, similar to the US, has been really strong. And as we look ahead, we continue to just see positive signs about where that region is going.

I mean, there has been no loss of interest in going to movies that, you know, moviegoers in that region tend to over-index in the volume of the level of consumption that they have. So, we still think the overall fundamentals of Latin America look positive and are positive for our business..

Good to hear, Sean. Second question, on Movie Club. You know, it seems like every quarter, you've got great data to share. I think you said maybe 25% of your admission of revenue is now from Movie Club. I think that's up, trending higher.

I guess thinking forward here, how do you sort of maximize the value of this loyalty program and how important it has it been in terms of sort of achieving some of your strategic goals in terms of retention when you think about market share and reoccurrence of attendance is obviously is key to your growth and your concession..

Sure. Sure. Well, yeah. I mean, it's a very important program for us that has had a tremendous amount of success. I mean, as you kind of hit on, some of the goals that we seek through that is number one, it keeps audiences coming to Cinemark. These are very loyal consumers to our business. They derive a lot of value from the program overall.

And as you mentioned, you know, they're we can continue to see the ratio of box office that they represent grow year after year. We've also seen that the program has helped stimulate increased moviegoing frequency and food and beverage consumption in both cases.

So, when we look at consumers' behavior prior to joining the program and after joining the program, we see both of those tend to grow. So it comes back to the value they derive from the program.

It stimulates greater consumption, there's greater upgrading behavior, which is all a positive and directly aligned with kind of the studio's interests as well, which, you know, they think very highly of this program. And the third piece is that it just enhances the overall experience, which leads to, you know, increased guest satisfaction.

So it's simplistic. We have a direct line of communication to these guests, so we can, you know, we tailor our communications to their likes based on the data we get on terms of learnings of what they tend to prefer. And the ease of purchase is just simplified.

So all around, there's just a whole range of benefits that consumers derive, and it's been very important. We fortunately, we continue to see the program grow. At a pace that's consistent with what we were seeing even pre-pandemic, that ebbs and flows based on the amount of volume or amount of content in the marketplace, but it's continued growing.

And as I mentioned, we're up 10% year over year and we're up considerably since 2019..

Nice. Thanks guys. Good luck..

Thanks, Mike. Appreciate it..

Thank you. Our final question from today is coming from Stephen Laszczyk of Goldman Sachs. Please go ahead..

Hey. Thanks. Good morning. Just two follow-ups from me. First for Sean on market share. You elaborate a little bit more on your outlook for market share in 2025 in the US. It sounds like you're expecting some pressure.

I'm just curious how much of that might be flight related or capacity related versus how much might be out of competition or any other factors? And then second for Melissa on film rental expense. In your prepared remarks, I think you called out some of the increases were expected to dynamically persist going forward.

Just curious if you'd talk a little bit more about what this means and if there's any quarters in particular we could expect film rental expense to be heavier or lighter. Thank you..

Sure. Thanks, Stephen. I'll talk about 2025 by at least starting with 2024 market share. I mean, we were thrilled with the results of 2024.

We continue to see benefits of all the efforts we pursue to drive attendance in just kind of structural market share improvements, which we continue to believe will be sustained at about 100 basis points ahead of where we were pre-pandemic.

In 2024, you know, those benefits were further amplified by a mix of content that really worked well for our circuit. As well as a slate that was pretty well spread out over the year that minimized the amount of capacity constraints we had with hitting, you know, occupancy thresholds.

So as we look to 2025, we can and but we do expect some of the content mix benefits we received in 2024, as well as the capacity constraints to temper or the limited capacity constraints to temper a bit. So, and that's just a byproduct of more volume in the marketplace, overall, more diversified content in the marketplace.

So as I mentioned earlier, at least with regard to the capacity constraints, I mean, what generally is happening there is when there's a lot of great content in the market, we're being fully utilized. So we're highly productive in those moments, but some of that volume will spill over to other parts of the market.

And our share may compress a little bit. So it's not necessarily a bad thing, but it does affect the overall rate of share that we have overall..

And then on the film rental side, film rental rates for 2024 benefited from a lower concentration of tentpole films due to the Hollywood strike, particularly in the first half of the year. So as blockbuster content researched in the second half, what we saw is box office concentration increased as did our film rental rates.

So, as we look forward to 2025, we do expect that dynamic to continue with a greater concentration of blockbuster content, which will increase our film rental rates year over year.

But as you think about how that could present from a quarterly standpoint, it's really going to be dependent upon the concentration in any given quarter, but the first half of the year, given the impact of the Hollywood strikes in 2024 was certainly lighter on the film rental rate side.

I think the other point that would be worth calling out would be on the marketing side. That is also included within our film rents. So based on our expected attendance and the returns that we're seeing.

But we do expect for the full year 2025 that marketing spend as a percent of admissions and concession revenue will be relatively consistent to what we saw in 2024..

That's great. Thank you both..

Excellent. Thanks, Steven..

Thank you. At this time, I'd like to turn the floor back over to Mr. Gamble for closing comments..

Alright. Thank you, Donna. In closing, I'd just like to reinforce once again the strength or confidence in the strength of Cinemark and the advantage position that we maintain in today's environment as a result of the significant advancements we've been able to make over the past year to position our company for success.

We remain highly encouraged about the road ahead, and the further upside we anticipate with further box office recovery and the continued impact of our strategic initiatives. And I'd just like to thank you all once again for joining us this morning. And we look forward to speaking with you again following our first quarter results. Thank you..

Ladies and gentlemen, this concludes today's event. You may disconnect your lines or log off the webcast at this time, and enjoy the rest of your day..