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Communication Services - Entertainment - NYSE - US
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EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2016 - Q4
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Executives

Chanda Brashears - Cinemark Holdings, Inc. Mark Zoradi - Cinemark Holdings, Inc. Sean Gamble - Cinemark Holdings, Inc..

Analysts

Eric O. Handler - MKM Partners LLC Julia Yue - JPMorgan Securities LLC Robert Fishman - MoffettNathanson Benjamin Mogil - Stifel, Nicolaus & Co., Inc. Ryan Fiftal - Morgan Stanley & Co. LLC David W. Miller - Loop Capital Markets LLC Barton E. Crockett - FBR Capital Markets & Co. Eric Wold - B. Riley & Co. LLC Chad Beynon - Macquarie Capital (USA), Inc.

James Charles Goss - Barrington Research Associates, Inc. Tony Wible - Drexel Hamilton LLC.

Operator

Good day. My name is Carmen and I will be your conference operator today. At this time, I would like to welcome everyone to the Cinemark Fourth Quarter Earnings Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers' remarks, there will be a question-and-answer session.

I would now like to turn the call over to Chanda Brashears, Vice President of Investor Relations. Please go ahead..

Chanda Brashears - Cinemark Holdings, Inc.

Thank you, Carmen and good morning, everyone. At this time I would like to welcome you to Cinemark Holdings, Inc.'s fourth quarter and full year 2016 earnings release conference call, hosted by Mark Zoradi, Chief Executive Officer; and Sean Gamble, Chief Financial Officer.

In accordance with the Safe Harbor provision of the Private Securities Litigation Reform Act of 1995, certain matters that are discussed by members of management during this call may constitute forward-looking statements.

Such statements are subject to risks, uncertainties and other factors that may cause Cinemark's actual performance to be materially different from the performance indicated or implied by such statements. Such risk factors are set forth in the company's SEC filings.

The company undertakes no obligation to publicly update or revise any forward-looking statements. Today's call and webcast may include non-GAAP financial measures.

A reconciliation of these non-GAAP measures to the most directly comparable financial measures calculated and presented in accordance with GAAP can be found in today's press release with the company's annual filing on Form 10-K and on the company's website, investors.cinemark.com.

Additionally, I would to apologize that the 10-K was not available this morning simultaneously to the earnings release. There was a timing delay with the posting on the SEC website and we are still working to understand the root cause.

We have added the 10-K with the segment data and constant currency metrics to our earnings call details under the Events section on our website at investors.cinemark.com and it is now reflected on the SEC website. Thank you. And I would now like to turn the call over to Mark Zoradi..

Mark Zoradi - Cinemark Holdings, Inc.

the new Star Wars picture, Beauty and the Beast, Justice League and Wonder Woman as well as a few other titles that may not yet on your radar including Dunkirk, Logan and Coco.

The strength and timing of Hollywood content has been tremendous over the past few years and the movies that have already been announced in 2017 and 2018 appear to be highly commercial across broad-based audience groups, reinforcing our optimism for the future of our industry.

In closing, with our success in the execution of our strategies and initiatives, optimism on the upcoming film slate and our sustainable operating cash flows, our board of directors improved a 7.4% increase to our annual dividend. Our annualized dividend is now $1.16 representing a 2.7% dividend yield at our current stock price.

Following last year's 8% increase, our dividend raise further reiterates the strength of our company and our ability to reinvest in our circuit while returning capital to shareholders, which ultimately drives long-term shareholder value. That concludes my prepared remarks.

I'll now turn the call over to Sean to address a more detailed discussion of our financial performance.

Sean?.

Sean Gamble - Cinemark Holdings, Inc.

The Force Awakens. The same film dynamic also impacted our average ticket price, which decreased 0.4% to $7.65 primarily due to 3D and ticket type mix.

While this challenging film comparison also played through to concession sales, our concessions for patrons still increased 2.9% to $4.24 driven by the food and beverage initiatives that Mark previously discussed. Our per cap increase lifted total domestic concession revenues 1.4% to $189.3 million.

Conversely, other revenues declined 17.4% largely due to heightened merchandise income associated with Star Wars last year that did not fully repeat, as well as certain promotional benefits we began realizing in third quarter 2015 that had a limited duration.

These benefits impacted 3Q 2015 through 1Q 2016, and therefore, will represent a hurdle for this coming quarter as well. Overall our U.S. operations delivered total revenues of $550.6 million and adjusted EBITDA of $139.4 million. Our resulting adjusted EBITDA margin was a robust 25.3% and continues to lead the industry.

Internationally, attendance declined 3.2% due to an increased volume of Hollywood-driven sci-fi films compared to the fourth quarter of last year which historically did not translate as well across Latin America.

An exception for the quarter was Brazil, which enjoyed a successful locally-produced film called My Mom Is a Character 2 during the last few weeks of the year that boosted its attendance compared to the rest of the region.

For context, this single title generated higher attendance in Brazil than all of our international markets combined for Rogue One. International admissions revenues were $83.1 million, which were up 1.7% versus last year as reported and up 2.6% in constant currency.

Our reported average ticket price of $3.98 translated to a constant currency increase of 6.1%. This increase was primarily driven by inflationary price increases that were partly offset by a reduction in 3D and Premium Large Format sales similar to the U.S.

International concession revenues were $48 million, which increased 3.9% as reported and 5.2% in constant currency. Our reported concessions per patron was $2.30, which translated to an 8.9% increase in constant currency.

Overall, we delivered total international revenues for the fourth quarter of $150.3 million as reported with an adjusted EBITDA of $28.8 million and an adjusted EBITDA margin of 19.1%. While we've experienced significant foreign currency headwinds over the past few years, those headwinds started to ease over the course of 2016.

The impact of foreign exchange translation on our fourth quarter revenues was fairly neutral, and if current rates continue to hold, we would expect a slight tailwind in 2017. As a reminder, the vast majority of our international operating expenses are transacted in local currency, including film rental and facility lease expenses.

So the impact of currency exchange is predominantly translation based and not transaction oriented. Furthermore, our operations throughout Central and South America are largely self-sustaining with regard to both operational cash requirements and organic growth needs.

Shifting back to our worldwide consolidated results, fourth quarter film rental and advertising costs as a percentage of admissions revenues held flat with 2015 at 54.1%. Concessions costs as a percentage of total concession revenues increased by 80 basis points in comparison to the prior year.

This increase was primarily due to the impact of expanded food and beverage offerings in our domestic circuit. And while these offerings create a slight drag on our concessions margin rate, they continue to drive sizable growth in overall concession revenues and income.

Salaries and wages were 11.7% of total revenue and increased 60 basis points compared to the fourth quarter of 2015, primarily due to increased year-over-year impact of recliner conversions, the addition in ramp-up timing of new theaters, and the impact of global minimum wage hikes.

Facility lease expenses and utility and other costs as a percentage of total revenue also increased by 40 basis points and 80 basis points, respectively. These increases were driven largely by the fixed nature of these costs over slightly reduced revenue, the impact of new builds coming online, and the timing of certain expenditures.

On a total year basis, both categories improved 20 basis points and 30 basis points, respectively. And G&A for the fourth quarter declined by 80 basis points as a percentage of total revenues. Collectively, fourth quarter pre-tax income was $75.1 million compared to $87.9 million in 4Q of the prior year.

Our fourth quarter's effective tax rate was negative 2.9% and net income attributable to Cinemark Holdings, Inc. was $77 million or $0.66 per diluted share.

We would like to highlight that year-over-year comparisons of net income and earnings per share for the fourth quarter and total year are impacted by a discrete tax benefit that we realized in 4Q 2016 associated with the restructuring of several international legal entities.

The ongoing impact of these changes should result in a more normalized effective tax rate of approximately 37% going forward. With respect to our balance sheet, we ended the quarter with a cash balance of $561.2 million and a net debt position of $1.5 billion.

We remain dedicated to prudent capital planning, and for the third time this year, we took advantage of favorability in the debt markets during the quarter to yet again reprice our senior secured term loan.

The consistent strength of our balance sheet enabled us to reduce our loans coupon by 50 basis points to one of the lowest rates among high-yield issuers. This improvement will generate approximately $3.3 million in annual cash interest savings. Shifting attention to our U.S.

footprint, we operated 339 theaters and 4,559 screens in 41 states and 102 DMAs at quarter end. We built three new theaters with 36 screens and closed 19 screens during the quarter that were either at or near the end of their lease term.

We have signed commitments to open three theaters and 30 screens during 2017, and six theaters representing 71 screens subsequent to 2017. We expect to spend approximately $61 million in CapEx for these 101 screens. We also anticipate closing around 25 to 35 screens during 2017.

Internationally, our Latin American circuit grew to 187 theaters and 1,344 screens across 15 countries. During the quarter, we expanded by four theaters and 21 screens. As of quarter end, we had signed commitments to open five new theaters and 39 screens during 2017 and one theater representing five screens subsequent to 2017.

We anticipate spending approximately $18 million in CapEx for these 44 screens. Consistent with our prior comments, we continue to view Latin America as a long-term growth opportunity.

Considering the challenging political and economic environments within certain countries in which we operate as well as the complexities of building in these densely-populated areas, we may experience a modest near-term impact on our organic growth efforts.

Based on the current conditions in Brazil, which has historically represented approximately half of our organic growth, we previously revised our 2017 forecast to an estimated 50 to 75 international screen additions, which we continue to anticipate.

That said, we are encouraged by screen growth elsewhere across the region, such as development currently taking place in Colombia and Peru. We believe that long-term growth prospects across Latin America remain intact, even if they slow slightly in the short-term.

Regarding overall CapEx, we spent $96.6 million in the fourth quarter including $24.2 million on new builds and $72.4 million on existing theaters. Our full year 2016 CapEx was $326.9 million, in line with the guidance we provided throughout the year.

We continue to view Luxury Loungers and other amenities that enrich the guest experience as a prudent use of capital and we will remain aggressive in 2017 as we pursue these initiatives.

As such, we anticipate spending between $325 million and $350 million in full year 2017 CapEx, of which $70 million is designated for new builds both domestically and internationally, $80 million is for core maintenance of existing screens and in line with our historical run rate, approximately $15 million is associated with the continued renovation of our headquarters building, and the residual $160 million to $185 million is for cash flow generating projects that include our Luxury Lounger theater conversions and varied food and beverage initiatives.

We expect that the impact of these capital expenditures will increase our annual depreciation and amortization to approximately $230 million to $240 million in 2017. In closing, we are pleased to share another year of record-setting results for Cinemark in 2016 as well as our key initiatives for 2017.

Our consistent performance, coupled with the strength of our balance sheet, continues to afford us the ability to make strategic investments in our company, while increasing our dividend as we strive to continue building long-term value for our shareholders.

Carmen, that concludes our prepared remarks and we would now like to open up the lines for questions..

Operator

Certainly. Your first question comes from the line of Eric Handler with MKM Partners..

Eric O. Handler - MKM Partners LLC

Yes. Thanks for taking my question. Sean, just quickly try to do a comparison on CapEx. So CapEx can be flat to up this year. You said you're spending $75 million on new builds and then $160 million to $185 million on the cash flow generating projects.

How does that compare to 2016? I imagine new builds is down, but cash flow generating projects is up, but wondered if you could actually give us apples-to-apples comparisons? And then, secondly, your pricing was quite good in the fourth quarter internationally for ticket pricing as well as per cap concession spending.

How much of that was FX driven versus how much of that was any special food and beverage initiatives or ticket price increases, will sort of balance those two out?.

Sean Gamble - Cinemark Holdings, Inc.

Sure. With regard to the first question on CapEx, as you commented, our new build spend is down slightly. We were just south of the $100 million on new builds in 2016, while our cash flow generating was closer to $145 million. So we see a little bit of a shift from one bucket to the next.

Some of that on new builds is more timing just of how those are coming in for next year versus what they look like as we look forward to coming years. On the pricing question internationally, I would say, the bulk of the price lift was just inflation-driven.

We actually had a slight drag international, at least on our ticket prices just based on 3D mix in particular. 3D mix was considerably down in the fourth quarter of this year relative to the fourth quarter of last year, so that created a slight drag, but the short answer is the bulk of the pricing lift was inflation oriented..

Eric O. Handler - MKM Partners LLC

So just as a quick follow-up, should that inflationary price lift continue into 2017?.

Sean Gamble - Cinemark Holdings, Inc.

We expect that it will. You know, our general aim for international is to match inflation, if not slightly exceed it with regard to our pricing actions.

So we obviously continue to monitor how that may impact attendance and consumption, but we certainly aim to push that along, and I would say, the markets in country are fairly accustomed to that in the retail space. A lot of the inflation is mandated by the government and those actions then just flow through into retail pricing across the board..

Eric O. Handler - MKM Partners LLC

Thank you very much..

Mark Zoradi - Cinemark Holdings, Inc.

Thanks, Eric..

Operator

Your next question comes from the line of Julia Yue with JPMorgan..

Julia Yue - JPMorgan Securities LLC

Hi. Thank you.

Given the 40% domestic (29:53) target this year, could you remind us how long it typically takes to see the higher attendance or box office benefits from converted screens? And do you think that the greater number of temporary closures this year as the conversion could be a slight headwind or could the newly converted screens outweigh that factor?.

Mark Zoradi - Cinemark Holdings, Inc.

Julia, basically when we get a theater converted and opened up, we obviously do a marketing campaign. And it starts pretty much right away, but it builds and it continues to build over the first several months and we really don't take a full on snapshot until a couple of months have passed. And then we look at it after six months.

And that's where our calculation is coming and we're indicating that we're seeing an attendance growth of approximately 40% on average and better, but it does take time because people have to come in and sample it. And we always convert to reserved seating as well and that's a little adaptation as well.

So we make a big effort to get customers into sample and then the word of mouth spreads, and somewhere between three months and six months we see the benefit. And the interesting thing is too, it doesn't necessarily stop at six months, but we feel like it takes somewhere in that neighborhood of three months to six months to get it up to speed.

And could you repeat what your second part of the question was?.

Julia Yue - JPMorgan Securities LLC

Just if you're anticipating any sort of headwind given the greater number of conversions this year..

Mark Zoradi - Cinemark Holdings, Inc.

I don't think so. I actually think it's going to be a tailwind. I mean we were very aggressive last year with over 600 converted screens. And as I noted in the prepared responses, we're going to be equally aggressive this year, maybe even slightly more. So we anticipate 40% of our domestic circuit.

And every time we've been doing this, it's really, really helpful. So I think we're going to get the benefit of all that we did last year and how aggressive we're being throughout all four quarters this year..

Julia Yue - JPMorgan Securities LLC

Okay. Great.

And then, when you think about the new builds in Latin America this year, I guess, how much visibility do you have into this on either the upside or the downside? Is there any sort of mix that you can give us in terms of where the new builds are expected? Are they mostly in markets that have more stable economic and political environments, or still kind of the 50% in Brazil and 50% in other regions?.

Sean Gamble - Cinemark Holdings, Inc.

I think the challenge always is just based on some of the complexities of building in the markets, do the timelines of the projects slide at all? For now I think we feel pretty good that we'll wind up still in that 50 to 75 screen range. A higher concentration of our projects in 2017 are actually coming outside of Brazil.

So we have fewer Brazil projects this year. Again, some of that's just based on the environment and some of the mall development that's taking place as a result of that. It doesn't impact the long-term pipeline, but it's more of a temporary timing shift, but the short answer is, I think, we still feel comfortable that 50 to 75 screens is very likely..

Julia Yue - JPMorgan Securities LLC

Okay. Great. Thank you so much..

Sean Gamble - Cinemark Holdings, Inc.

Thanks..

Operator

Your next question comes from the line of Robert Fishman with MoffettNathanson..

Robert Fishman - MoffettNathanson

Hi. Thank you. Good morning. I have one for Mark and one for Sean, if I can. Mark, given the recent commentary from Warner Bros.

and now FOX on PVOD windows, just wondering if you can update us on how the conversations on window changing have been going with these and other major Hollywood studios? And then, maybe as a second parter to that, do you expect to find a mutually beneficial solution that can be incremental to your existing business, or how do you try to protect against cannibalization of the existing record box office results?.

Robert Fishman - MoffettNathanson:.

Sean Gamble - Cinemark Holdings, Inc.

I would say, kind of, at this moment in time it would seem that way.

I think while it's certainly possible that if the data suggests that the opportunities are there that we could continue at this level of spend in the future, or there could be some new initiative that comes up, I would venture to say we're probably at the peak of our in-year spend on at least the recliner initiative, but I would just kind of caveat that with saying it would be dependent upon how our forward-looking analysis looks with regard to the opportunities and the returns they can delivery..

Robert Fishman - MoffettNathanson

Okay. Thank you both..

Operator

Your next question comes from the line of Ben Mogil with Stifel..

Benjamin Mogil - Stifel, Nicolaus & Co., Inc.

(35:40) and thanks for taking my question. So I've got two. Sort of first one, on the sort of retrofit expansion side, your peers have all been relying on landlord capital and contributions. For the retrofits pretty materially, it looks to be I think around a quarter of their CapEx, in some cases it's even more on the retrofit side.

Sort of given the challenges which the mall landlords are having and that they're very aggressive around sort of funding these initiatives, why not use their capital instead of yours, even though I know there's obviously a cost to it? And sort of would using their capital get you that 40% target faster, if you will, allow you to go to 50%?.

Mark Zoradi - Cinemark Holdings, Inc.

Ben, the issue relative to redoing the screens is we go down the list and say how many can we physically get done? And we did over 600 converted screens last year. We'll probably do slightly more than that this year. So we're lining them up to get them done as quickly as possible.

We're not necessarily capital-constrained, as it is just the ability to physically get them all done. And we are willing for the right situation, and on certain situations to look at landlord contributions, but it all comes down to the financial arrangements of that particular deal.

And so, yes, we're funding a lot of this on ourselves because we have the ability and the capital to do so, but if there is a landlord that is willing to contribute and it's a deal that is a positive to us, then we would consider it..

Benjamin Mogil - Stifel, Nicolaus & Co., Inc.

Maybe sort of on that number, what do you guys estimate the cost of landlord capital is between the lease extension and higher rents, sort of what do you – roughly speaking, what do you think landlord capital costs and sort of – I know you're getting sort of plus 20% returns on the on the IR – on the new retrofits.

Kind of curious what you think landlord capital costs in general?.

Mark Zoradi - Cinemark Holdings, Inc.

You bet. I think that varies by the particular landlord and how anxious they are to get various things done. It could be anywhere in the in 8% to 12% range..

Benjamin Mogil - Stifel, Nicolaus & Co., Inc.

Okay. That's great. Thank you. And then sort of second question, Mark, I guess this is for you too. When you guys are looking at the loyalty card members, you've got about 2 million members, I think, you said worldwide.

Can you break down domestic versus international?.

Mark Zoradi - Cinemark Holdings, Inc.

Domestic is about 1.3 million members of that and we've got some very aggressive plans to expand that significantly this year. We had an initial goal to get 1 million active and operating members within the first year. We actually achieved that within the first eight months.

So we've been very happy with Connections and we think that the plans that we've got in place for this current year will see significant increase as well..

Benjamin Mogil - Stifel, Nicolaus & Co., Inc.

And by active, you mean members that use it, what, sort of once in the last six months.

Like how do you guys define active?.

Mark Zoradi - Cinemark Holdings, Inc.

Yeah. Some form of engagement, either they're – because you can earn points from buying tickets to buying concessions to silencing your phone to social media sharing to redeeming, we've got a promotion going right now to upgrade for Connection members to XD.

So we've got a lot of different opportunities for our patrons to be able to utilize their points that they're accumulating on Connections..

Benjamin Mogil - Stifel, Nicolaus & Co., Inc.

Okay. And so maybe you can give us some – your thoughts – AMC has always – they've got a paid and a free version. You've got a free version.

Your thoughts on sort of paid versus free loyalty programs? And then maybe you can talk a little bit about online ticketing in terms of maybe the number of the tickets that you sold online in the quarter, and then sort of any kind of comments on sort of spending habits from the online customer versus the traditional one who's buying at the box office?.

Mark Zoradi - Cinemark Holdings, Inc.

Yeah. Relative to Connections, your second question was on tickets and your first question was on....

Benjamin Mogil - Stifel, Nicolaus & Co., Inc.

Just your thoughts on sort of free versus paid loyalty card members..

Mark Zoradi - Cinemark Holdings, Inc.

Okay. You know, it's interesting. We launched Connections as a free program. We certainly will consider in the coming year whether or not we want to put a paid component to that. We're not prepared to come out with anything on that as we speak today, but it is an alternative that we would certainly look at and consider.

And relative to the tickets, Sean, I think you've got those numbers handy, don't you?.

Sean Gamble - Cinemark Holdings, Inc.

Sure. We had about 25% of our ticket sales that came online in the fourth quarter. Basically what we're seeing as we are reclining our auditoriums, at the same time we're putting in reserve seating, and reserve seating has really shown an increase in online ticketing.

I think one, because of the reduced number of seats in those auditoriums, so people want to get it, and then just also just the ability to get a specific seat has driven quite a big uptick. So I would expect that that number will continue to grow as we recline more and more of our auditoriums..

Benjamin Mogil - Stifel, Nicolaus & Co., Inc.

And I presume that number of 25% is a domestic number..

Sean Gamble - Cinemark Holdings, Inc.

That's a domestic number, that's correct. International, it varies. Actually, in some places it can actually go higher than 25% and in some countries it's lower. So it really is kind of dependent on the market..

Benjamin Mogil - Stifel, Nicolaus & Co., Inc.

Do you see a time when the ticketing platform becomes more open, where it's not just on your apps, but where you can sort of do reserved ticketing on multiple platforms sort of trying to gain broader ubiquity?.

Mark Zoradi - Cinemark Holdings, Inc.

On that front, we currently sell tickets on the Cinemark.com. We're very successful that way. We also sell tickets on fandango and we will consider and look at other ticket engines as well into the future..

Benjamin Mogil - Stifel, Nicolaus & Co., Inc.

Okay. That's great. I'll let someone else ask some questions. Thank you very much..

Mark Zoradi - Cinemark Holdings, Inc.

Thanks..

Operator

Your next question comes from the line of Ryan Fiftal with Morgan Stanley..

Ryan Fiftal - Morgan Stanley & Co. LLC

Great. Thanks and good morning. Two if may, one for Mark and one for Sean. So Mark, I guess following up on the loyalty program question, but maybe broadening it out to just kind of CRM capabilities in general.

I mean it seems like this is enabling you maybe for the first time to really target customers on a one-to-one basis versus more blanket looks at your customer base. So that's a pretty fundamental change to me on the marketing side.

So I was wondering maybe broader thoughts on where you see the biggest opportunities from being able to exploit those capabilities. And then I'll ask one for Sean as well. It looks like there was an income tax benefit in the quarter. I think the press release mentioned a new holding and financing structure.

So is that more of a one-time benefit, recurring? Any guidance on cash versus GAAP tax rates would be helpful. Thank you..

Mark Zoradi - Cinemark Holdings, Inc.

Ryan, you hit on a very important topic relative to our marketing group and our data analytics. We've recently opened up a whole department here in data analytics.

So it's not just Connections, but we are trying to collect data through multiple sources; digital, social, everywhere that we can collect data and get information about our customers, and then have the ability to appropriately mark it back to them is what we want to do. And we want to have the ability to help our studio partners market directly back.

So for example, if a family comes to see an animated movie, we want to get to a point where we can communicate directly back to that family about the next animated movie coming, or conversely whether it be a superhero movie, then we want the ability to do that.

So I would say we're in the early stages of doing that, but in terms of our objective, is to have a very robust CRM program to be able to market effectively directly back to consumers based on their purchasing habits of the past..

Sean Gamble - Cinemark Holdings, Inc.

And with regard to your question about the tax item, I'd say, (44:03) our foreign operations evolved over many years and over the course of 2016 we basically evaluated our existing holding structure for opportunities to make it more simplified and efficient.

And one of the benefits in doing that was it increased our ability to use certain foreign tax credits that previously had a full valuation allowance against them, which resulted in the reduction of our allowance by approximately $36 million. That'll be a one-time item. So I wouldn't expect that type of sizable impact going forward.

We anticipate that the go-forward effect on our effective tax rate will be to lower from about 38% to about 37%, may wind up slightly lower than that, but we think that's a safe number to estimate for the time being..

Ryan Fiftal - Morgan Stanley & Co. LLC

Okay. That's helpful. Thank you..

Sean Gamble - Cinemark Holdings, Inc.

Thanks..

Operator

Your next question comes from the line of David Miller with Loop Capital Markets..

David W. Miller - Loop Capital Markets LLC

Yeah. Hey guys, congratulations on the stellar results. Sean, just a question for you about National CineMedia. As you may know, AMC per DOJ decree, has to sell down its stake in NCMI to 15% by December 31 of this year. I believe they have to sell down their position to 5% by June 30, 2018.

Are you interested in picking up those credits or any of those credits? And if you are interested, do you feel constrained at all just given your commentary earlier in the call about CapEx? Appreciate any (45:43) have. Thanks..

Sean Gamble - Cinemark Holdings, Inc.

Sure. Thanks. We obviously have a very close and strong relationship with NCM. We're already a major shareholder. We've about 19% of NCM equity. I would say, as it pertains to the holdings that AMC has to unravel, it's probably unlikely that we would pursue that. As you pointed out, we're very focused on kind of more of our organic growth.

I'm not sure that would create a large strategic benefit for us to have a higher share, so probably low probability that we would pursue that..

David W. Miller - Loop Capital Markets LLC

Okay. Excellent. Thank you..

Sean Gamble - Cinemark Holdings, Inc.

Thanks..

Operator

Your next question comes from the line of Barton Crockett with FBR Capital..

Barton E. Crockett - FBR Capital Markets & Co.

Okay. Thanks for taking the question. I was curious about the commentary around virtual reality and augmented reality. I think you're aware, IMAX had spoken about this opportunity as well. And it's just interesting given that you guys are underexposed to IMAX relative to AMC and Regal.

And I was just wondering at this point as you eyeball the opportunities with virtual reality, augmented reality, is it something where you would expect to similarly kind of do your own private label format kind of like you've done in the theater screens, or could this be an opportunity to maybe get more in the mix with IMAX than work closer with them?.

Mark Zoradi - Cinemark Holdings, Inc.

There are a number of providers that are currently looking in this space. IMAX is one of them and there're several others. And so we're in the process of evaluating each and every one of them. And we think what IMAX has to offer is very interesting, but we also know there're several other opportunities out there.

So that's the stage that we're in right now. I don't think there's any tremendous urgency to get it up and running immediately, because I think we're going to learn a lot. IMAX is going to learn a lot, as is the Void as is Dreamscape, as is several other announced potential virtual reality providers.

So we think we have a great venue with customers coming to our theaters, whether that be like I said, either in our lobbies or potentially even in an auditorium. So we're in the process of looking at all the alternatives and then we'll decide. IMAX is one of the key potential providers..

Barton E. Crockett - FBR Capital Markets & Co.

Okay. That's helpful. And I understand it's early days, but continuing down the early days because you did bring it up, the alternative content.

Could you give us any sense of the materiality of that? And when you're doing the esports, is that entirely Cinemark, or is that within kind of the old Fathom-like venture that was spun out of NCM? And that you have great share right now in esports.

Is it something that is longer-term contract or is it just happenstance this year and we'll see what happens next year and beyond?.

Mark Zoradi - Cinemark Holdings, Inc.

The esports that we've done is not in relation to Fathom and we've really done it in two different ways. One, participatory, and I think I mentioned – and also, spectator. And we have a minority in interest in Super League Gaming. They've probably been the most active in the participatory. And during 2016, we hosted just over 400 events in our theaters.

And from a spectator standpoint, we hosted five different events in 64 of our theaters during the year. And it's early days. And between those two, we generated revenue of somewhere just around $0.25 million, but we look at it as a great test tube because we think that it does, in success, have an ability to scale. At this point, it's not scale.

We're testing it, but we've been very much on the forefront with Super League Gaming as our partner to get this into our theaters, like I said, in both the participatory way and then also from a spectator standpoint as well..

Barton E. Crockett - FBR Capital Markets & Co.

Okay. That's very helpful. And then just one final thing, if I could squeeze it in here. You guys are talking about going to 40% penetration on reseats domestically which is great, which basically gets you right in the mix with Regal and AMC.

How high do you think this goes for Cinemark over time? I mean, what's the upper limit in your view on the percentage of auditoriums that are reseated?.

Mark Zoradi - Cinemark Holdings, Inc.

Like I said, we were very aggressive in 2016. We plan on being very aggressive in 2017 and the plans are all in place, but we also are extremely financially disciplined.

So throughout the course of this year, we're going to evaluate and look and see how did all this CapEx work and are we getting the returns that we expected relative to our going in pro formas. So I'm sure that we'll continue in 2018. I hesitate to put a percentage on it because I think that's a little premature.

And I want to see what the data looks like and the results. I'm sure it's going to continue, but at this point I think it's just a little premature to put a number out there beyond what we're certain we're going to do for 2017..

Barton E. Crockett - FBR Capital Markets & Co.

Okay. That's all very helpful. Thank you, guys..

Mark Zoradi - Cinemark Holdings, Inc.

Thanks, Barton..

Operator

Your next question comes from the line of Eric Wold with B. Riley..

Eric Wold - B. Riley & Co. LLC

Thank you. Good morning. First, a follow-up question on a previous question around or commentary around marketing and capturing data in the loyalty program.

I was at one of your theaters over the weekend and obviously was able to get tracked from the ticket purchased for the concession purchase, but then when I went to get a glass of wine, that was not able to be tracked at loyalty program.

Is that a law that's nationwide? And how can you kind of get around that as you're trying to build alcohol sales and food and beverage sales to attract that customer base in terms of their purchases and obviously (52:03) market them differently in the future..

Mark Zoradi - Cinemark Holdings, Inc.

Yeah.

Eric, which state did you buy the wine in?.

Eric Wold - B. Riley & Co. LLC

California..

Mark Zoradi - Cinemark Holdings, Inc.

In California..

Eric Wold - B. Riley & Co. LLC

I'm sorry, that was actually Texas. Sorry, Texas..

Mark Zoradi - Cinemark Holdings, Inc.

Yeah. Yeah. Relative to the specific state laws, I'd have to go back and check on that because I don't know. There may be some peculiarity in that particular state I'm not certain of that.

One thing that we do, do is we tend to – we allow on our Connections program points during any one day a one concession purchase so that might have been what you ran into as opposed to it's specifically being wine, because if you bought two different times, you only get to apply Connections on one concession purchase per day..

Eric Wold - B. Riley & Co. LLC

Okay. That makes sense. And then you made a comment around 3D kind of having a tough comp and weaker results down in Latin America.

I know there's been continued deterioration around 3D demand in recent years and obviously a lot of that data is not as readily available, with RealD going private in (53:21) their quarterly reports, but in general what have you seen in that trend here and abroad in terms of the demand from your customer bases and how does that impact your desire to allocate more screens, more timeslots to 3D versus 2D, keep as many of those theaters or kind of your systems in place and then obviously how does that play in the renegotiating power when that license comes up?.

Sean Gamble - Cinemark Holdings, Inc.

I'll take that and, Mark, please add on if needed. Yeah, I would say 3D from what we're seeing is kind of fairly stable. Obviously, the type of content will influence that. What we saw in international, really I wouldn't link that to any drag on 3D. It really was more just a phenomenon of the profile of the films.

3D as well as interestingly premium formats in general over-index in Latin America relative to the U.S. They tend to perform really well. So I think what we're seeing in the fourth quarter was again just more of a by-product of the type of films and how they played relative to what we saw last year. And the same goes international as does in the U.S.

Like I said, it's fairly I'd say stable at this point. We're not seeing a drop, a declining trend at this point and it's not necessarily growing either, but it just kind of fluctuates with films..

Eric Wold - B. Riley & Co. LLC

Okay. And then final question, if I may, kind of, on Latin America. You're comfortable with kind of a 5% screen growth kind of near-term in that region.

How do you kind of think beyond the next couple of years? As you talk to the developers that you deal with and as they look out and share their developments past 2017 and 2018 and kind of the four years, how is their comfort level for those periods versus maybe if you'd stepped back five years and they were thinking longer-term planning? They think there's going to be a rebound, or is the conservatism lasting beyond 2017 and 2018?.

Mark Zoradi - Cinemark Holdings, Inc.

The guidance we've given for 50 to 75 screens, we feel very comfortable with, for 2017. And as we go forward, I don't see any reason that that wouldn't continue or potentially even some slight growth. We do believe that both Brazil and Argentina have likely at or hit their bottom and we can see some improvement as we look forward in those two markets.

So we're comfortable on a go-forward basis with that 5% to 6% growth rate for Latin America..

Sean Gamble - Cinemark Holdings, Inc.

I'd just add, like I think, when it pertains just to visibility in the markets, when you look out beyond two to three years, it just becomes harder to fully pinpoint, but the fundamentals of screen penetration, as Mark mentioned in his prepared remarks, are still there. It's still a heavily underscreened marketplace.

So the long-term prospects for screen growth just continue to exist. So I think that, that in and of itself is a good data point to think that we're going to continue to see favorable growth in the region..

Eric Wold - B. Riley & Co. LLC

Perfect. Thank you, guys..

Mark Zoradi - Cinemark Holdings, Inc.

Thanks..

Operator

Your next question is from the line of Chad Beynon with Macquarie..

Chad Beynon - Macquarie Capital (:.

USA), Inc.

Hi. Thanks for taking my question. First, Mark, at the outset of the call you thanked the studios for great product in 2016 with, in addition to your enhancements, drove the industry to record results.

One of the things that sometimes comes into play into the success is the timing of releases, could you talk about what you thought about the timing of releases in 2016? And then more importantly, with everything that we have coming down the pipe, how 2017 and 2018 look at this point, from a timing standpoint.

And then also if you wouldn't mind, does this matter as much as it used to, given the change in the product over the past couple of years? That'd be helpful. Thanks..

Mark Zoradi - Cinemark Holdings, Inc.

Relative to the timing, we've been very happy with what the studios have done. Just look at 2016 where Deadpool was placed and Suicide Squad were placed, those were movies that were big hits, somewhat even surprise hits. And this year when we're looking at Beauty and the Beast and it's going right in the heart of the spring, it's not in the summer.

It's not at Thanksgiving. It's not at Christmas. I think Disney has picked a spectacular spot for that and it's just extending the season. So where there used to be dead zones or really quiet zones in August, no longer there.

And there used to be really quiet zones in – summer used to be June and then summer became May and now you've actually got movies opening up in April. Really, there's very few weeks of the year where studios are not placing significant product.

Some of those are maybe in that early September when kids are going back to school, but generally they've been very good at spreading the release dates out and also the thing that's been helpful to us is that they've given us an insight, long-term, into what product looks like. So we've got a real good look at 2017.

We've got a really good look at 2018 and we're starting to get a pretty good look at 2019 as well. So I mentioned some 2017 product, but in 2018 you've got Avatar, you've got the next Jurassic World, you've got another Star Wars coming, you've got another Secret Life of Pets. Pixar is going to do Incredibles 2. It goes on and on.

And it wasn't this way several years ago where you could be looking two and three years out..

Chad Beynon - Macquarie Capital (USA), Inc.

Right. That's great color. My follow-up is with respect to your comment of accretive acquisitions or starting to look more at acquisitions, could you elaborate more if this is pertaining to U.S. or LatAm, is anything opening up in either market versus another. Maybe just kind of frame out where you think the focus will be..

Mark Zoradi - Cinemark Holdings, Inc.

Yeah. I would say both. We are interested. We're obviously well-penetrated in the U.S. and especially well-penetrated in South America and Central America. So, from a strategic standpoint, we would like to go deeper in the markets that we already are in. All the infrastructure is there.

We think it could be very important for us from a synergistic standpoint. It really comes down to, are there circuits available and willing to be sold. You know most of them are family owned and so there comes a time when they're ready to sell and when they're not. And when those circuits go into market, we obviously monitor them closely.

We'll be right there to look at it. So, I think that we will be aggressive there but we'll also continue to be appropriately disciplined in our approach because we've got a really good business, we're highly profitable and we're growing the business organically and we intend to grow it with M&A when the right opportunity comes..

Chad Beynon - Macquarie Capital (USA), Inc.

Great. Thanks. Congrats on the results and the dividend hike as well..

Mark Zoradi - Cinemark Holdings, Inc.

Thank you..

Sean Gamble - Cinemark Holdings, Inc.

Thanks again..

Operator

Your next question comes from the line of Jim Goss with Barrington Research..

James Charles Goss - Barrington Research Associates, Inc.

Thanks. You've rightly touted the flexibility you enjoy with XD relative to other options regarding film choices and screen management. I'm wondering in terms of a practical matter, how has the XD film choice fared relative to IMAX? I know you do own a few of those in terms of movie selections, number of changes, and other screen management issues..

Mark Zoradi - Cinemark Holdings, Inc.

As you pointed out, one of the advantages to XD is we have the ability to program it exactly as we would choose to. IMAX does a good job at programming their screens as well. So we are happy with the 15 IMAX locations we have. We do good business there.

And years ago Cinemark made the strategic decision to branch out and do significant CapEx and investment in our own.

I think we'll continue to do so, and like I said, it just gives us tremendous flexibility to do exactly what we choose to, but that doesn't denigrate what IMAX has been able to do and perform on their screens, which we've also been happy with..

James Charles Goss - Barrington Research Associates, Inc.

I'm wondering though, do you normally wind up, as a practical matter, running pretty much the same slate that IMAX does or have you found that you have used that opportunity to vary it a lot and has it worked to your advantage? Because, as you know, if IMAX makes the choice and it turns out they guessed wrong which anyone can ever do, they're more committed and you have an ability to change the next day if you want.

Have you done that very much?.

Mark Zoradi - Cinemark Holdings, Inc.

Generally, on the big titles it's not a mystery. What we're playing in our IMAX screens is consistent with what we're playing in our XD screens, but there are times when we're able to make that adaptation like you said.

And then sometimes we can even play certain titles in an evening performance and other titles in a day performance on certain of our XD screens. So it adds a little additional level of flexibility, but on all the really big high profile tent-pole titles, you'll see our IMAX and XD playing the same title..

James Charles Goss - Barrington Research Associates, Inc.

Okay. You've also talked about the reseating potential that's going on right now.

Are you finding that's driving any of your M&A options or targets where you might find something at a good value that you can reseat and therefore you might be more interested in stepping up, or has that not really played a role?.

Mark Zoradi - Cinemark Holdings, Inc.

It could go either way. If an M&A target has already reclined, chances are they're doing better and we would have to pay higher multiple for it. If they haven't reclined, then chances are maybe they're not doing as well. We know we're going to have to invest CapEx and we would, therefore, expect to pay a lower multiple..

James Charles Goss - Barrington Research Associates, Inc.

But it hasn't really made a big difference in terms of....

Mark Zoradi - Cinemark Holdings, Inc.

No, it hasn't..

James Charles Goss - Barrington Research Associates, Inc.

... how you've been (01:04:08). Okay. Thanks very much..

Mark Zoradi - Cinemark Holdings, Inc.

Thank you..

Sean Gamble - Cinemark Holdings, Inc.

Thanks, Jim..

Operator

Okay. And your final question is from the line of Tony Wible with Drexel Hamilton..

Tony Wible - Drexel Hamilton LLC

Thanks. I was wondering we can talk a little bit about local ticket pricing. It's moved around a bit over the last four quarters.

Do you anticipate that same kind of volatility where we go from kind of high single digits to low double digits, back to kind of high single to continue, or do you think that'll normalize? And the second question has to do with the new builds and that target that you guys have laid out there.

What's the variable that would increase the 50 to 75 screens or cause that 50 to 75 screens to kind of come in light, or like what's the kind of key thing you would look at as the risk or opportunity in those builds?.

Mark Zoradi - Cinemark Holdings, Inc.

I'll take the first question on ticket pricing and I'll let Sean take the second one. Relative to ticket pricing, we haven't moved that kind of price variation at all. When we look at our price increases over the course of the year, either we're much more consistent and we're not doing a double-digit price increase anywhere.

Maybe the only exception to that would be if we were completely underpriced relative to a theater and then we reclined it and we might take $0.50 or $1. But generally, we tend to be very conservative in our price increases.

And then, of course, it does vary relative to a 3D mix or a premium option, whether that be XD or IMAX, but we're not increasing prices anywhere near the double-digit factor like you noted..

Tony Wible - Drexel Hamilton LLC

Okay.

So the 12.7% local price increase you talked about in the third quarter, that was just a function of having more premium in the mix?.

Mark Zoradi - Cinemark Holdings, Inc.

Oh, you were talking international. I'm sorry..

Tony Wible - Drexel Hamilton LLC

Correct..

Mark Zoradi - Cinemark Holdings, Inc.

I didn't fully understand your question. That's inflationary based. We're following inflationary, and it also has to do with the amount of premium mix, whether there's 3D or XD..

Sean Gamble - Cinemark Holdings, Inc.

Yeah. I would say the big driver of the fluctuation is entirely the mix component of 3D and premium tying back to film content..

Tony Wible - Drexel Hamilton LLC

Okay.

And so do you think with the slate and the visibility you have, that some of that volatility will die down? In other words, maybe the inflation starts to tame down a little bit and then the mix balances out, or do you anticipate still seeing that fluctuation that we've been seeing?.

Mark Zoradi - Cinemark Holdings, Inc.

I would anticipate you'll continue to have fluctuation. I mean our underlying base pricing is fairly stable and will grow with inflation, which has been somewhat steady over the years, but you will certainly see quarter-to-quarter fluctuations; twofold, based on country-to-country mix as well as title mix quarter-to-quarter..

Tony Wible - Drexel Hamilton LLC

Right. Okay.

And then on the international new builds?.

Mark Zoradi - Cinemark Holdings, Inc.

I'm sorry, Tony.

Could you repeat that question?.

Tony Wible - Drexel Hamilton LLC

So basically I'm look at what is the most important variable that would either take your 50 to 75 screens new build target higher or lead you to be below that target.

I'm trying to figure out what's the most important key swing factor in some of the assumptions on the new builds?.

Mark Zoradi - Cinemark Holdings, Inc.

I mean the biggest factor is just the building process. Like we tried to estimate where we think things will come in, but again, building in these urban areas are very complicated. So I think the biggest swing factor, favorable or unfavorable, we've tried to be conservative in when we think these projects would get done.

So in some cases they could wind up getting completed earlier, but if they hit a snag with permits, or you never know what's going to pop up. It could push some things out. So I'd say that's the biggest governor on whether things grow or reduce. I think just the overall pipeline of projects is that's a lesser factor.

It's more just the complexities of the build..

Tony Wible - Drexel Hamilton LLC

Understood. Thank you. Appreciate the color..

Mark Zoradi - Cinemark Holdings, Inc.

Thanks a lot. Thanks for the questions..

Operator

Okay. There are no further questions at this time.

Do you have any closing remarks?.

Mark Zoradi - Cinemark Holdings, Inc.

Thank you very much for joining us all this morning. We look forward to speaking with you again following our first quarter. Bye now..

Chanda Brashears - Cinemark Holdings, Inc.

Thank you..

Operator

Thank you again for participating in today's conference call. You may now disconnect..

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