James Grant - Vice President of Investor Relations Virginia Drosos - Chief Executive Officer Michele Santana - Chief Financial Officer.

Simeon Siegel - Nomura Instinet Stephen Albert - Bank of America Merrill Lynch Brian Tunick - RBC Capital Markets LLC Bill Schultz - Goldman Sachs Rick Patel - Needham and Company Paul Lejuez - Citigroup Kara Szafraniec - Northcoast Research.

Ladies and gentlemen, thank you for standing by. Welcome to the Signet Jewelers Limited Q3 Fiscal 2018 Results Conference Call. During the call, all participants will be in a listen-only mode. After the presentation, we will conduct a question-and-answer session. Instructions will be provided at that time.

[Operator Instructions] Please note that this call is being recorded today, November 21, 2017 at 8:30 AM Eastern Time. I would now like to turn the meeting over to your host for today’s call, James Grant, Vice President of Investor Relations. Please go ahead, James..

Good morning and welcome to our third quarter earnings conference call. On our call today are Signet’s CEO Gina Drosos; and CFO, Michele Santana. The presentation deck that we will be referencing is available under the Investors section of our website, signetjewelers.com.

During today’s presentation, we will in places make certain forward-looking statements. Any statements that are not historical facts are subject to a number of risks and uncertainties and actual results may differ materially. We urge you to read the risk factors, cautionary language and other disclosures in our Annual Report on Form 10-K.

And we also draw your attention to Slide #2 in today’s presentation for additional information about forward-looking statements and non-GAAP measures. I will now turn the call over to Gina..

Customer First, OmniChannel, and building a culture of agility and efficiency. We achieved some early wins during the third quarter across these three pillars, which I will discuss on the next slide. Starting with Customer First.

Having spent almost my entire career in the consumer sector, I’m acutely aware that the backbone of a customer-driven organization like ours is a deep understanding of what the consumer wants. This is particularly important for Signet, as we engage with consumers to help them celebrate the most memorable moments in their lives.

Over the last year, we’ve tested a number of promotional strategies, and heard loudly and clearly that our customers want simpler focused offers. We successfully implemented these strategies around Labor Day and our October bridal event, which resonated well with our customers, and we aligned our plan accordingly heading into the holiday season.

We strengthened our competitive positioning in the fashion category with an enhanced assortment at key price points and saw improving results in these updated collections. Next, we significantly ramped up our digital and social media efforts, which has high influence with our target audiences.

We are now active on all six of the most popular social media platforms, and we more than doubled our impressions year-to-date reaching nearly 1 billion impressions and we’ll continue to build on this growth.

We also launched our first-ever influencer campaign in Q3, which we’re extending to over 100 influencers in Q4 from whom we expect over 100 million impressions.

Our social media efforts are proving highly effective, with three times the number of impressions per invested dollar than traditional media, while allowing us to deliver more targeted and personalized messages. We’re reaching people five times more likely to be married soon than through traditional marketing efforts.

To further accelerate our focus on the consumer, we’ve been making investments in advanced data science and analytics. A great example is the data management platform we launched in October.

This system allows us to identify fashion and bridal customers and analyze their prior activity on our websites, so we can better target them and enhance their shopping experience.

Taking this information, we’re now delivering personalized content on our websites, providing smarter browsing and pairing recommendations and customizing our marketing messages to better align with customers’ personal journeys.

To put it into perspective, last year, less than 3% of our customers were served a personalized page on arrival to our websites. This year, it will be around 20%. We’re already seeing double-digit improvement in our conversion metrics.

We’ve also taken an important step to build our first-ever customer data analytics team of data scientists and hired a new executive leader in Q3. This team will focus on deeper customer insights and engagements to drive our Customer First priorities. Moving to OmniChannel.

As you know, we’ve been working tirelessly since last year to improve our eCommerce capabilities, in Q3, we added several important functionalities to our Sterling websites to better integrate the store experience with online.

These include the ability to search for inventory in local stores; online appointment booking to meet with a diamond consultant in a store; a proactive live chat functionality; and the OmniChannel bag which sinks the products customers add to their cart online or view in-store into one virtual shopping bag that can be accessed anywhere.

The enhancements we made on our OmniChannel platforms combined with the acquisition of R2Net resulted in 56% eCommerce sales growth in the quarter. On the Zale side, we upgraded our eCommerce sites to the new hybris platform, which has a more user-friendly design and functionality.

We experienced some expected conversion in SCO issues during the launch, but traffic has rebounded coming out of the quarter. The website is now functioning at improved speed and performance and it’s ready for the holidays. We’ve already seen our key metrics ahead of the same period last year, including conversion up a 11% and traffic up 21%.

As you know, we recently completed the strategic acquisition of R2Net. The transaction enabled us to rapidly enhance our digital technology capabilities. We have already started to implement a number of synergies.

Starting with the high-quality diamond imagery and content technology, we’re building a Segoma diamond photography center in Akron, scheduled to start production in Q4. We’re also installing Retina Display screens in select Jared stores, dedicated to showcasing this technology.

The diamonds are all photographed in stoning 360 degree high-definition and 40 times magnification, allowing our customers to truly see each and every detail in the diamond they’re purchasing.

Next, we rolled out an impressive diamond console technology on our Jared Design-A-Ring platform this month available online 24/7 to offer real-time diamond consultation to customers, including the ability to share their screens and provide expert guidance on everything from the specs to the grading certificate.

Finally, we’re uniquely styling R2Net’s Ring Try-on App for Kay, the ability to virtually try-on and experience the rings on your mobile phone, as if they were on your finger will inject more fun into the jewelry shopping journey.

Beyond Q4, we are already working on a number of projects to further leverage R2Net’s technology and innovation capabilities. Finally, I will talk about some results on building a culture of agility and efficiency. As I mentioned last quarter, we are executing on several productivity initiatives.

In fiscal 2018, we drove expense reductions related to corporate overhead, as well as from advertising expense associated with a shift from traditional to higher ROI digital advertising. We have nearly completed the consolidation of our distribution centers to service all of our U.S. store brands from Akron.

This new and upgraded facility will position us for growth, expanding capacity to three times prior levels upon completion and will reduce our distribution costs by 13% over the next two years. We are also exploring ways to simplify and streamline our processes to drive faster and more efficient execution.

For example, during Q3, we streamlined the responsibilities of our store associates releasing over 80,000 hours per month from administrative tasks that can be reinvested in customer service and training. On the next slide, I will briefly discuss our holiday initiatives.

First, we fully analyzed last year’s holiday performance and addressed the gaps, which we estimate accounted for approximately 400 basis points of the comp to decline in Q4 of last year. That is the estimated combined impact of last eCommerce business, as well as business to the stores.

As I mentioned, we made important enhancements to our Sterling eCommerce platforms and are pleased to see that our efforts have been paying off evident from the 34% year-over-year growth we delivered in Q3.

Another miss we had last year was our fashion assortment, in the $200 to $700 price range, which we strengthened this year and has already shown positive results for Q3. We introduced our new Interwoven collection earlier this month, which is targeted for the gifter, especially younger couples.

It is a beautiful diamond collection that symbolizes two lives interwoven to become one with a single diamond. We launched with a 36-item assortment, most of which are below the $1,000 price point together with a digital-led marketing campaign.

This new collection works well with the stacking and layering trend, which is currently one of the hottest trends in jewelry. Capitalizing on this trend, we added one to two display cases in each of our North American stores devoted to stacking and layering and have been expanding our assortments throughout October and November.

We also expanded assortments in our exclusive collections with new colors, shapes and sizes. I’ll highlight a few that we’re very excited about. We’ve been testing Disney enchanted bridal and fashion exclusives in our Zale division since last spring.

And based on strong feedback from our customers, we expanded the distributions to all Zales and Peoples stores. In Vera Wang, we are driving newness and shapes and colors in the engagement category and expanded the fashion line to more stores with a greater assortment.

We also added beautiful new items to our LeVian collection, another Jared exclusive that comes in unique color gems and styles. Another new collection, we are excited about is Emmy London that launched last month at Kay with a 50-item assortment at price points that range from $60 to $2,000.

Emmy Scarterfield is an accomplished luxury British shoe designer, that’s known for her inspired bridal and special occasion styles. With these initiatives and more, our fashion assortment this year contains over 50% new items this year versus last year. Our bridal offer also remains comprehensive and highly compelling.

Product and pricing tests during this summer have led to line extensions, more solitaire designs, additional carat weights and fancy shapes and the continual development of our key brands, as I mentioned. Moving to marketing and promotions, we will have a simpler and more focused marketing strategy this holiday.

This applies to both our promotional offers, which will be consistent for longer periods of time and the number of ads we will have on TV. We nearly halved the number of TV commercials for the holiday season, and are focused on brand equity building instead of purely promotions.

We also continued to better integrate our messaging across channels and shift our marketing dollars to digital from traditional. In fact, our digital marketing spend in Q4 of this year will make up nearly 30% of our overall spend compared to only 19% last year.

And finally, we’re increasing our focus on targeting her and millennial consumers in addition to him. We added female and millennial focused content in our ads and realigned the scheduling of TV commercials. The robust digital and social media plan I discussed earlier also supports our enhanced reach among these key demographics.

This is a strong and much improved plan for the holidays to help our customers celebrate this exciting season. Before I turn it over to Michele to provide more details on our Q3 performance and fiscal year outlook, I’d like to reiterate a few key points. We’re aggressively transforming this company.

We completed two strategic and complex transactions during the third quarter, the acquisition of our R2Net and the first phase of our credit outsourcing. On Customer First, OmniChannel, and our Culture, we delivered a number of very important wins.

We significantly improved our eCommerce sales; made critical shifts in our digital marketing, data analytics, and targeting; and added numerous new features in our websites to connect with our in-store experience. We also implemented some important R2Net synergies ahead of plan.

Yet on the credit transaction, it’s clear that our change management processes weren’t fully ready to absorb this level of complexity. And while the identified systems issues are behind us, the process changes are still cycling through our field operations and will take sometime to be fully absorbed.

I’m disappointed that we underestimated the magnitude of this change. But we will keep working tirelessly to handle issues and learn from this, as we continue to drive needed transformation of Signet.

I and Signet’s leadership team are committed to drive all changes necessary, strategic, cultural and executional to deliver stronger and more reliable results going forward. This will take time and we have more work to do.

However, we believe we are on the right track to create a more competitive Signet that is positioned for sustainable profitable growth.

Michele?.

Thank you, Gina. For the third quarter, Signet’s total sales were $1.2 billion, down 2.5% year-over-year, or 2.8% on a constant currency basis. Comp sales decreased 5% compared to a decline of 2% in the prior year period.

The acquisition of R2Net contributed 40 basis points of favourability to comp sales, well an estimated 120 basis points of negative impact was attributed to adverse weather and disruptions in our systems and processes associated with a credit outsourcing transition that occurred in mid-October.

From a banner perspective, across the majority of banners, higher average transaction values were more than offset by a decline in the number of transactions. However, in Kay, we did see both the decline in ATV and the number of transactions due primarily to bridal and in part due to the impact of credit disruption.

In looking at category performance, fashion jewelry and select categories in key price points performed well with some encouraging signs from the newness in our assortment. Bridal was challenged during the quarter, particularly in our Kay banner, as I just mentioned.

And it was disproportionately impacted by the issues related to the credit transition that launched a week later than our three-week October bridal promotion. October was a strong performance period for a Zale banner who exited the quarter on positive comps.

On a channel basis, eCommerce sales grew 56% over last year and represented 7% of total sales compared to 4.4% in the prior year, primarily driven by the recent acquisition of R2Net. Excluding the 47 days of sales related to R2Net, eCommerce growth was 10.5% and represented 5% of sales.

We saw strong growth in our Kay and Jared digital sales, driven by the number of enhancements we have made to our sites combined with investments in digital marketing. As Gina mentioned, eCommerce performance for Zale was affected by the transition to the new hybris platform.

This new technology has replaced previous website architecture with a more user-friendly interface, enhanced features and improved functionality. As is the case with any website relaunch, we experienced a post implementation decrease in traffic during the third quarter following the change.

As we head into the holiday season, recent trends have shown the traffic and conversion have resumed to the levels that we would expect to see. So moving on to the income statement. For the quarter, gross margin was $321.1 million, or 27.8% of sales.

The decline of 170 basis points includes 30 basis points of deleverage related to R2Net, which carries a lower gross margin rate.

The residual decline of 140 basis points in gross margin is attributed to lower sales leading to deleverage on fixed costs, higher inventory disposition costs associated with the distribution center consolidation, and offset in part by higher gross merchandise margin rate and lower bad debt expense.

The lower bad debt expense rate is attributed to the decline in our receivables portfolio associated with the sale of our prime account. SG&A expense was $375.9 million, or 32.5% of sales, and that compares to $386.6 million, or 32.6% of sales in the prior year quarter.

Total SG&A declined by $10.6 million, or 2.7% over prior year and leveraged 10 basis points in rate. SG&A includes $8.1 million of transaction-related costs associated with the R2Net acquisition, which unfavorably impacted the SG&A rate by 70 basis points.

Excluding these transaction costs, the SG&A rate would have been 31.8%, which includes 30 basis points of leverage related to R2Net who has a lower SG&A rate. Further, as previously communicated, we remain focused on streamlining our organization and optimizing our cost structure.

In the quarter, we continue to realize cost savings for payroll and payroll-related benefits in both stores and corporate, including a 4 million non-cash gain related to curtailment of our UK pension plan, as well as other select corporate expenses.

Additionally, we continue to enhance our marketing efforts with higher return investments through an increased mix of digital advertisements with a more prudent spending through traditional channels. This mix in marketing efforts has resulted in efficient spend and savings.

Upon the close of the credit transaction with Alliance Data Systems or ADS, we’ve recognized a $10.2 million pre-tax non-cash gain, reflecting the future profit-sharing agreement on the receivable balances sold to ADS in the third quarter.

In addition, $22.4 million of credit transaction costs related to legal, advisory, implementation and retention expenses were also recognized. On a net basis, the aggregate of the two items unfavorably impacted operating income by $12.2 million and margin rate by a 110 basis points.

Other operating income was $72.5 million, a $3.9 million increase over prior year. Operating margins declined 220 basis points, which includes 170 basis point unfavorable impact related to the net credit transaction cost of $12.2 million and the R2Net transaction cost of $8.1 million. R2Net virtually had no impact on operating margin rate.

The third quarter included an income tax benefit of $7.2 million, compared to a $2.4 million expense in the prior year. The benefit for the third quarter represents the adjustment required to provide for taxes at the expected annual effective tax rate of 22%.

We recorded a loss per share of $0.20, compared to earnings of $0.20 in the same quarter last year. The quarter included a $0.25 loss related to the net credit transaction costs and the R2Net transaction costs. In addition, the combination of weather impact and credit disruption negatively impacted our earnings per share by an estimated $0.10.

Note that in Q3, we utilized our basic share count to calculate EPS in the third quarter. So turning to working capital and free cash flow. We continue to drive improvements in working capital during the quarter. We ended the third quarter with $2.5 billion in net inventory, which is down 6.9% year-over-year.

Reductions in inventory continued to be driven in our Zale division by continued enhancements in how we manage Zale stores, carrying less product per store and focusing on displays of our most successful collections. We continue to view inventory levels as an area of opportunity to further drive working capital efficiencies.

At the end of our quarter, net accounts receivable was $640 million, compared to $1.6 billion last year, reflecting the sale of our prime receivables of $960 million to ADS. I’ll share further details on portfolio key metrics momentarily.

The proceeds of $960 million received from ADS were used to fully repay the $600 million ADS facility and $350 million short-term bridge loan that was used to fund the acquisition of R2Net. We ended the quarter with $256 million borrowed on a revolver and $732 million in debt related to our term loan and senior unsecured notes.

Free cash flow generated in the year-to-date period was $1.3 billion, compared to $165 million in the prior year. Excluding the proceeds received on the partial sale of our receivable portfolio, free cash flow was up nearly $200 million over last year.

The increase was driven primarily by working capital efficiencies through inventory reductions, as I just previously discussed, and lower capital spend year-over-year. In the quarter, no share repurchases were completed. However, year-to-date, we have repurchased 12% of our shares. So moving on to our credit portfolio on Slide 9.

Our third quarter credit sales in the Sterling division were $402 million, a decrease of 15.3% over prior year. Credit participation was 59.6%, down 7.2 percentage points from prior year.

Similar to our second quarter, we continue to see a decline in the application volume of approximately 15%, thereby resulting in a lower number of approved applications. Prior to the mid-October credit conversion, our credit penetration rate was running about 300 basis points unfavorable to the prior year as a result of lower applications.

Additionally, October applications were negatively impacted by technical interruptions, as well as process change associated with the credit transition, as store personnel were to become more accustomed to the new procedures.

As I mentioned, we ended the quarter with overall receivables substantially down from the prior year due to the sale of our prime receivables. The average monthly payment collection rate for the third quarter was 10.2%, compared to 10.6% last year.

The decline in collection rate is primarily the function of increased usage of extended payment credit plans, resulting in lower required scheduled payments.

Interest income from finance charges which makes up virtually all of our other operating income on our income statement was $70 million, an increase of $3 million, or 4% compared to the prior year period.

Net bad debt expense was approximately $52 million, or $5 million lower than last year, attributed to lower ending receivables, and when taken together with finance income generated an operating profit of $18 million. The net combination was up $8 million versus last year.

The allowance related to the residual part of our credit portfolio not sold was $109 million, or 15.3% of gross receivables.

For comparative purposes, had the portfolio been bifurcated in the same manner in the prior year, the residual receivables would have totaled $714 million with an allowance of $111 million, or 15.5% of gross receivables in the third quarter last year.

As it relates to residual back book, we’re very pleased with the progress related to phase two that includes the sale of this portfolio. Also in June, we had fully rolled out our merchandised leasing program to all U.S. store banners.

We are still early in the implementation of this new program and are focused on execution and adoption across all banners. Lease sales for the quarter were $16 million and continue to grow gradually as a percent of all tenders.

As we have previously noted, effective with Q4 and through the end of the year, we’ll only underwrite about 50% of our lowest tier accounts that represented 7% of total Sterling credit sales and expect leasing sales to replace this population. In addition, we are no longer underwriting credit insurance as a result of the credit transaction.

So now turning our attention to guidance. As we think about the fourth quarter of 2018 versus the fourth quarter of 2017, we have worked diligently to fix the issues that negatively impacted results during the holidays last year.

As Gina had detailed, we’ve invested in our eCommerce platforms to improve stability, as well as the user experience, and we’ll have an exciting assortment in the important $200 to $700 fashion price range. However, the disruptions related to the outsourcing of our credit portfolio has impacted our view for the year.

We have revised our fiscal 2018 outlook and now expect same-store sales to be down mid-single digits and earnings per share in the range of $6.10 to $6.50 with the low end assuming no improvement in our credit performance.

As Gina mentioned, we have resolved the critical maturity of the technical issues that impacted our ability to extend credit, but will continue to be impacted by process and change management-related issues, particularly in Kay that will take longer to resolve. We expect our Q4 results to be impacted by this transition.

So where we had previously expected Q4 to resolve in a positive comp, we now believe that comps maybe down low to mid-single digits and Q4 earnings per share to be $3.86 to $4.28. To also further issue a model in Q4, we expect gross margins to be relatively flat due to the inclusion of R2Net and SG&A to delever over prior year due to lower sales.

I also remind you that Q4 operating income as guided includes the net impact of credit outsourcing of $22 million, or $0.16 per share dilution, which consists of the elimination of bad debt, late fee income, finance charge income, SG&A savings, and net servicing costs. We anticipate no further transaction costs to be incurred in Q4.

Due to profit shift mix, we are updating our effective tax rate for fiscal 2018 to 22%. Our weighted average share count will drop materially by the year-end due to the Q2 share repurchases of 8.1 million shares and our CapEx in square footage guidance is slightly lower than previously guided. And with that, I’ll open up the line for your questions..

[Operator Instructions] Your first question comes from Simeon Siegel of Nomura Instinet. Your line is open..

Thanks. Hi, good morning, guys..

Good morning..

Can you elaborate a little bit more Gina on the credit transition issues? I know you mentioned wait times, were more people rejected that they just walked out of the door before finding out. So any color there? And then you’re obviously making a lot of changes this quarter, you called out credit, the DC, Zale, eComm, et cetera.

Just given the changes generally bringing about disruption, which we’re seeing, what do we need to think about for next year? Thanks..

technology issues and process and change management. So I’ll give you some examples starting with technology.

In the last week of Q3 and the first week of Q4, so and the first two weeks of Q4, so our first three weekends of the transaction, we experienced slowdowns or outages on servers, each due to different causes that had discrete negative impacts on sales. We have fixed each one of those.

But in the mean time, we saw longer than usual new application process times and slow account lookups, which frustrated customers and did cause some customers to abandon the application process.

It also led to sub-optimal experience for our store associates, which has caused our store associates to question how quickly they can process credit applications, so these process issues we believe will take longer to normalize, but we will continue to make this a top priority until all the issues are resolved.

In terms of overall transitions, here’s what I would say. The execution issues around credit have been related to specific credit systems and processes, and the huge amount of change management that we were undertaking.

I think we’ve learned a lot from this, and it is absolutely a key priority for us to capture those learnings, so that as we move forward on additional transformation that we bring to Signet, we will do that with an eye toward training, toward fully understanding all of the impacts throughout our organization, and how we work with our partners in an even better and more upfront way to anticipate any issues.

So we’ll be undergoing a full post-transition review, and we are committed to building a culture of agility and efficiency and continual learning that will help us to transform this company very successfully as we move ahead..

Okay, thanks.

And then either Gina or Michele, you did call out positive merch margins and despite the comp pressures, any color you can give there in terms of your expectations for maybe the competitive landscape and your ability to continue, or how you’d view the merch margin trajectory?.

So we expect the competitive landscape to remain highly promotional during the holiday season. The great news is that we got out in front of learning about how to optimize our promotional offerings and how to target those promotions to customers more effectively.

And so, we’ve been able to be competitive in this highly promotional environment, but still improve our gross merchandise margins..

Great. Thanks a lot. Best of luck for the holiday..

Thank you..

Thank you..

Your next question comes from Lorraine Hutchinson of Bank of America Merrill Lynch. Your line is open..

Hi, Lorraine.

Lorraine?.

Mr. Hutchinson..

Sorry, I was on mute. This is Stephen Albert on for Lorraine. I just had a quick couple of follow-ups on the credit disruption.

So how confident are you that that the disruption that you’re experiencing quarter-to-date is done by the end of 4Q? And then I guess, just to clarify, so since this credit servicing functions on the non-prime book have already been outsourced to Genesis, is this a one-time disruption or would you expect maybe some similar disruption in processes when you outsource sub-prime book in the first-half of next year? Thanks..

So, as I said, we have all hands on deck on this credit transition, our partners, our leadership team, our team members are working through all the issues that we’ve identified to date. We’ve been having daily calls and we are systematically fixing issues every day as we go, and so we have rapidly responded to each issue as we have uncovered it.

The fact is, we don’t know what we don’t know, and there are also process and behavior-related issues that may take longer to resolve. So for now, we know that our Q4 performance will be impacted, so we’re being prudent and revising our guidance for the full-year..

Yes.

I guess, in terms of your second question, which I believe was, could we see maybe something similar when we close out phase two of the outsourcing on the residual book and underwriting the forward funding for those receivables? And what I would say is one, first, I would start with that, we’re very pleased that we are making great progress as it relates to phase two.

We’re very much in advanced discussions with our potential funding partners and feel very confident in terms of being able to complete this in the first-half. A lot of the more complex heavy lifting is done as part of phase one. There will still be work that we need to do in phase two.

And I think, going back to Gina’s earlier comments, definitely lessons learned in terms of change management, process changes will be utilized to ensure that we have a much smoother transition as we look to phase two..

Your next question comes from Brian Tunick of RBC. Your line is open..

Thanks. Good morning. I guess, wanted to understand a little on the Zale comments you made. Obviously, understanding you didn’t have any credit disruption. Just curious what you saw in the quarter, obviously you’re commenting about, I think, positive comps coming out of October. So wanted to hear your thoughts about the Zale performance opportunities.

Could they even get better into the holiday quarter? And then back to Kay just your confidence now in progressive, I guess, ramping up to take that 7% of the underwriting that you guys won’t be doing this year. Just what’s your confidence that progressive will step up for that number? Thank you very much..

So starting with your question about Zale, we’re seeing strong performance in our Zale division, which as you said, has not been impacted by the credit transition. So we saw sequential run rate improvement at sales from September to October, driven primarily by bridal sales, as well as eCommerce.

Fashion also ended the quarter with a strong trajectory. And we have seen strengths continue into November, where our run rates on Zale are very positive. We’re very excited about the Disney collection and the exclusive items we have on that. We’re doing great on solitaires.

Piercing Pagoda is off to a terrific start on gold, which is a major trend for this holiday season.

So in place – in a place where we were purely able to implement all of the strategic initiatives that we’ve talked about, which is getting eCommerce to a great place, getting our fashion assortment aligned, strengthening our bridal, we’re really seeing that payoff and work. So we’re very, very excited about the progress to date on Zale.

In terms of leasing, just as a reminder of leasing, when people apply for credit, we decline about 45% of those customers. And so we are able then now in a way that we weren’t before to offer them a new financing alternative, which is leasing. It’s a new muscle, we didn’t ever do that before.

And so our team is learning how to present multiple finance options, but we’re seeing a good pick up of that. We’re seeing in the 20% to 25% range of pick up on the leasing and it is improving quarter-on-quarter. So we are continuing to be able to leverage that as a new and strong financing option for our customers..

Yes, and I would just also add that, we’re gradually pulling back on that bottom 7% of the portfolio that we talked about for the holiday period. So think of it about 50% of that. So with that and combined with the comments that Gina said, I feel fairly confident that we can cover that population..

Great. Thanks and good luck for improved performance..

Thank you..

Your next question comes from Lindsay Drucker-Mann of Goldman Sachs. Your line is open..

Hi, everyone. This is Bill Schultz on for Lindsay..

Hi, Bill..

Just had a question for you guys. I wanted to sort of leapfrog off Simeon’s question on merchandise margins. I think, you called out, excluding R2Net the underlying merch margins were up in the quarter.

What are the drivers of that? Was it a function of a mix shift away from bridal in the quarter? And sort of second question is, your inventories look pretty lean exiting the quarter. Do you anticipate a continued improvement in merch margins around holiday? Thanks..

Yes. So let me take your question on the merch margins in terms of what some of those drivers were during the quarter. I’d say, it’s a combination of items. Definitely, there was a favorable impact with mix. The other item I would add is, particularly we see on the Zale side synergies.

If you recall, the synergies that we’re looking to achieve this year, a substantial portion of them resulted were related in terms of our gross merchandise margins, whether it’s sourcing-related, discounting controls, et cetera. So it’s a combination of those items that’s driving favorability in the merch margins.

And then your second question was related to inventory levels, I think that’s….

Yes, correct..

Yes. I would say that’s an area that I’ve been very excited about, because I think, I continue to see opportunity to optimize the inventory levels.

And when you start thinking about technology, particularly with the R2Net and technology that we can start to deliver into our stores, I think, it just enhances the opportunity we have to further optimize working capital, particularly related to inventory..

Thanks very much..

Your next question comes from Rick Patel of Needham and Company. Your line is open..

Thank you. Good morning, everyone. I also have a question on some of these lingering credit issues. So a credit participation fell 720 basis points last year. And it sounds like 400 basis point of this was related to disruptions and processes.

So once some of these challenges are resolved, do you expect to recapture that 400 basis points all else equal, or do you think it will reset at a lower level? Basically, I’m a little unsure ADS has tightened their lending standards.

And if they did, to what extent that would remain a headwind going forward?.

Yes. So why don’t I take that? In terms of – keep in mind that with ADS whatever applications they don’t approve that flows through over to Genesis, which currently Signet continues to perform the underwriting on that.

So when you look in terms of Q3, the 720 basis points and if 300 bps was kind of the pre-trend prior to conversion, we definitely with the disruption we saw, we saw a follow-up in credit applications, as well as a fall off in the actual approval rate and that was really hindered by the downtime with the systems, call center times, frustration with the customers and store associates.

What – as we think about going forward and what we continue to see in the first three weeks of November is that, the application volume is running similar to the pre-trend. And each week, we continue to see those approval rates getting better to the point that we’re largely in line.

However, what we are seeing is a mix impact between in-store and eCommerce, more applications on the eCommerce side and that has a disproportionate impact in terms of approval rates.

So I think, as we continue to work through the process change management that Gina talked about, we definitely should be able to get back to where we were, sense the 7% of the portfolio that we talked about that will gradually start to decline the underwriting in that group..

Got it. And so the third quarter impact was 60 basis points of the implied fourth quarter drag based on your guidance revision is 700 basis points.

So is that because we’re talking about a full quarter of this being a headwind or are there other things coming into play that would create a bigger impact on 4Q?.

Yes, what I would say, it’s a full quarters – full fourth quarter and it really is worst case scenario..

I got. If I could squeeze in one more. Any initial reads on interwoven, whether that’s able to capture the millennial customers that you’re going for? Any initial thoughts on success by banner would be great? Thank you..

Yes. We’re really excited about interwoven, it’s largely our first ever initiative targeted to millennial consumers.

And it represents a good consumer insight, which is that millennial consumers don’t necessarily follow the same traditional relationship journey as their parents, often, they’re weaving their lives together in different ways long before marriage. So they might move in together, even have kids together before they’re buying an engagement ring.

So for the first time what interwoven offers them is an opportunity to celebrate that journey together with a new item that represents how their lives have come together. And I love to sell line actually on it, but wherever we go, we go together.

What’s also very exciting about this initiative is how we’ve surrounded it with millennial targeted marketing. So it’s our first-ever social media influencer campaign. I mentioned, we have about 100 influencers lined up, who will create over 100 million impressions.

These are largely couple influencers, and we’ve done a very interesting ad campaign for interwoven that features a couple deciding to go on a trip together and doesn’t matter where they go, they’re going together and we’ll be replicating the idea of that with sweepstakes offering to send couples on a trip.

And what’s featured in all of our marketing to date is the necklace, which is really the most important part of that item launch that we’ve rolled out and the sales on that are encouraging.

So we’re excited overall about the opportunities to speak to a new target audience through new mediums in a different way and continue to learn and grow in that area of our business..

And our next question comes from Omar Saad of Evercore ISI. Your line is open..

Thank you. This is [indiscernible] on for Omar. I have a question about the overall environment just, I know earlier in the year there was a lot of independent liquidation, it seems like that has settled out, department stores were getting a little bit more aggressive.

And I know you were looking to change your promotional cadence in the back-half of the year to step up and reach a different customer.

Can you just talk about where you think the environment is today and how your strategy is looking forward to?.

Sure, so I’ll start. Michele, you can fill in any other details. So first on the promotional environment, as I said, we expect the strong promotional environment, particularly in mall stores and department stores to continue. We’re expecting aggressive promotions not only for Black Friday, but also through the holiday season.

We’re also very pleased about the offerings that we’ve put in place and believe they are well tested with our customers and transparent and really create, I think, a high value shopping experience along with our high-quality merchandise and the great service that we offer customers in store.

So we are very open eyed about what we think the promotional environment will be, and believe we’ve constructed a good plan in that context..

Yes and I mean, I would just add for sure, our overall goal is to grow share and do that profitably and meet the mid-market with strong bridal position and also strengthening our fashion assortment. And I think the comment that Gina had mentioned earlier show that we really have planted the roots in all of those areas.

So when we think about the strategy and going forward, I just offer that perspective as well. Just one other thing speaking about independence, an area where independence have been particularly strong in the past is on solitaire diamond ring. Our loose stone volume at Jared is higher than it’s been.

We’ve put more larger carat weights and high-quality diamonds into Kay and Zales. Solitaires are doing extremely well for us. So again, very open eyed on the competitive environment and finding opportunities to grow our business and achieve positive market share in those bridal, as well as fashion.

I don’t want to miss the point I made earlier, our fashion assortment is very strong this year in the $200 to $700 price point, which is the key price point we missed last year, and in total in fashion, we have 50% more items in the right price point range than we did a year ago.

So good analysis by the team and we’re feeling like we’re well-positioned for holiday..

Your next question comes from Paul Lejuez of Citi. Your line is open..

Hey, thanks, guys.

Hi, Can you tell us specifically what was the performance of bridal on a year-over-year basis, just the percent change in 3Q versus non-bridal? And also what’s the mix of bridal in 3Q versus 4Q? And then just second, as you focus more on eComm and digital, even excluding R2Net, if you think about the core business, how you’re thinking about the impact to EBIT margin as more business shifts to online? Thanks..

Yes. Let me start with bridal and then we can talk about the R2Net business model. I don’t actually read it, we have the bridal stats in terms of percentage this quarter versus last quarter, or Q4. But what we do know and as I mentioned on the call, we did decline in bridal.

Now that was in large part we had a major bridal promotion in October and that overlapped, at the same time we saw the credit disruption as we are going through conversion. And when you think about our bridal sales, 75% of bridal sales are usually done using our form of credit.

So that really disproportionately impacted what we saw in the bridal during the quarter..

Yes, that promotion actually was off to a very strong start before the credit transition issues hit..

And then in terms of your question on the R2Net model, so what…..

[Multiple Speakers] R2Net, actually more of the core business?.

I’m sorry, what?.

More of the core business..

[Multiple Speakers].

…as we shift..

Yes. So the shift on – yes. So as we think about the shift online more sales being done online, to some extent, that benefits us in terms of our margin rate, because we don’t carry, even though we have shipping cost et cetera associated with the online orders, you don’t have the heavy burden of the full store cost associated with that.

So that is actually a benefit to us..

Okay. Thanks, guys. Good luck..

Thank you..

Thank you..

Your next question comes from Kara Szafraniec of Northcoast Research. Your line is open..

Hey, good morning, everyone. Just two quick questions. First, understanding there was a weather impact in the third quarter due to hurricanes.

Just wondering if you could touch on how some of those hurricane impacted regions have rebounded post-hurricane? And if you’re foreseeing any impact into the fourth quarter due to these weather events? Second, hoping maybe you could touch quickly on the performance of mall versus non-mall source in the quarter? Thanks..

Sure, so I’ll take weather and then Michele, you can talk about mall. So we have a very strong footprint actually in both Florida and Texas. We saw frankly more of an impact on our sterling business than we did on our Zales business from the weather-related issues, and we are seeing consistent improvement of those stores.

They didn’t fully improve to pre-weather levels prior to the end of the quarter. So are we still seeing some impacts from that? Yes, albeit small. And so we haven’t really called that out as a big fourth quarter impact, but small. But the teams are working very hard to regain that.

And we – we’re hoping that consistent with what we’ve seen in the past that as customers begin to get their insurance checks back in and be able to put their lives back together and are looking to celebrate and express love this holiday season that we’ll be able to see some positive impact in those markets from increased buying power on consumers..

Yes, and in terms of your question on the performance between mall and off-mall, if we look at our off-mall, excluding the outlet, they had performed substantially better than what we saw in terms of the mall, I’d say, in the tune of about 600 basis points better..

All right. Well, thank you so much, everyone. That’s all the time we have for questions today. We appreciate you all joining the call, and we look forward to updating you in January. Happy holidays..

Thank you. Ladies and gentlemen, that concludes today’s call. You may disconnect..