James Grant - VP, IR Mark Light - CEO Michele Santana - CFO.

Simeon Siegel - Nomura Securities Oliver Chen - Cowen & Company Brian Tunick - RBC Capital Markets Lorraine Hutchinson - Bank of America Paul Lejuez - Citi Ike Boruchow - Wells Fargo.

Ladies and gentlemen, thank you for standing by. Welcome to the Signet Jewelers Limited Q2 Fiscal 2017 Results Conference Call. During the call all participants will be in a listen-only mode. After the presentation we will conduct a question-and-answer session. Instructions will be provided at that time.

[Operator Instructions] Please note that this call is being recorded today August 25, 2016 at 8:30 A.M. Eastern Time. I would now like to turn the meeting over to your host for today's call James Grant, VP of Investor Relations. Please go ahead, James..

Good morning and welcome to our second quarter fiscal 2017 earnings call. On our call today are Mark Light, CEO; and Michele Santana, CFO. The presentation deck we are referencing is available under the investors section of our website, signetjewelers.com.

During today's presentation we will in places discuss Signet's business outlook and make certain forward-looking statements. Any statements that are not historical facts are subject to a number of risks and uncertainties and actual results may differ materially.

We urge you to read the risk factors, cautionary language and other disclosures in our annual report on Form 10-K. We also draw your attention to slide number two in today's presentation for additional information about forward-looking statements and non-GAAP measures. And now, I will now turn the call over to Mark..

Thanks, James and good morning, everyone. I would like to start by discussing the key points I want you to take away from our second quarter financial results presentation. First, Signet's sales and earnings were disappointing in the second quarter, given no sign yet of a rebounding trend. This negatively impacts our annual guidance.

We'll elaborate on what has happened and the impact to guidance later in this presentation. Second, our synergy work streams remain solid and their financial impact is still intact. We have a long list of synergy activities, which I'll discuss in a few moments.

Although some initiatives are unfavorably impacted in a lower sales environment, most are not, so we still expect to deliver on our synergies. The third point I want you to takeaway is that we bought back 4% of the company during the second quarter and several directors and officers made open market purchases as well.

We did this in response to our valuation and to demonstrate our confidence in Signet. Fourth, our credit strategic evaluation is moving forward. As you know, we are analyzing opportunities to create shareholder value by optimizing or monetizing our portfolio while continuing to do business with our customers.

I have a few comments later, but the bottom line is this, either way we expect shareholder value to be created. Fifth, we are pleased to announce that Signet and Leonard Green & Partners have entered into a strategic partnership in which the private equity firm [indiscernible] $625 million in Signet through a convertible preferred security.

Details are described in a separate release. And lastly, and most importantly, our holiday season initiatives are numerous, well tested and ready. So let's get into some more details. So why the disappointing results in the second quarter? What happened? Well it was a combination of several things, some macro and some micro.

Regarding economic factors, our stores in states and provinces closely tied to the energy industry, dramatically underperformed the division averages. It didn't matter the store banner, the price point or the merchandise brand, it was an obvious across-the-board trend. Zales especially has a large presence in Texas.

Signet's overall performance was clear -- underperformance was clear in other places like Louisiana, Oklahoma and Alberta, Canada. Net-net, energy regions accounted for approximately half of our comp decline within North America. The latest U.S.

government jewelry report recently revised 2015's year-end energy growth to down to just -- down to just up two-tenth of 1%; the BEA's latest estimate for the year, which are frequently revised, are still below historic norms. MasterCard spending pulse also notes a quarter two slowdown in jewelry sales.

The slower industry trend and outlook is further corroborated by the Jewelry Board of Trades' recent report on independent jewelry store closures, and we have informal industry feedback. Jared's underperformance accounted for material part of our miss. Texas located Jared stores account for less than 15% of the Jared store count.

However, these stores accounted for nearly half of Jared's comp decline in the second quarter. We believe Jared has a number of fundamental issues that have not been quick and easy fixes. We now better understand the unique characteristics of the Jared customer through our segmentation work, and we are taking the following actions.

We are enhancing our selling capabilities to be able to better sell the entire store, while minimizing or eliminating customer handouts. We are improving upon our marketing creative, along with targeting our media buys to more effectively communicate with the segmented Jared customers.

We are distinguishing merchandise assortments to be more unique to Jared, such as the Chosen Diamond and our PANDORA boutiques. And we are testing a variety of pricing tactics to ensure our team members have the tools they need to compete and win. Now moving to slide five, I'd like to discuss some of the sales wins during the second quarter.

Results were led by Ever Us, our two-stone diamond jewelry collection. Ever Us is now testing line extension in stores for the holiday season and many are already showing significant promise. Bracelets and earrings as well as necklaces with on-trend looks and innovative fastening systems were also successful in the quarter.

We released some significant improvements to our Kay and Jared online experience, the design, navigation, imagery, speed and ease-of-use are all significantly upgraded. And finally, our real estate portfolio diversity served us well as our leading results came from our outlets and mall based kiosk.

Thus shifting from sales initiatives to synergies and to review a synergy as we define it is a net contribution to operating profit. Most of the synergies that we are recognizing this year relates to gross margin enhancements and operating expense decreases as opposed to sales increases.

I won't go into depth on each of the 14 examples listed on slide six and the work stream detail behind each one. But as you can see we've got a tremendous amount of activity going on to fully optimize the integration.

In spite of decelerating sales, we are still confident we'll hit our synergy targets, because most of the synergies are not dependent upon sales. For example, in-sourcing repair, the complete overhaul of the Zale repair model saves expense on each repair.

Non-merchandise sourcing, our greater scale allows us to reduce cost on products and services we buy on a per unit basis. Distribution center operations, we're going to save on the consolidation of two distribution centers into one. Each of these and many, many other projects will make us leaner and position us even better for long-term growth.

Now let's discuss the fourth quarter where we have historically made about half of our annual profits. And so our attention and focus is now intensely directed to our holiday season business drivers. I'll elaborate on some of them here.

Again one of our biggest initiatives is Ever Us and in our experience beacon or industry trend driving strategies like this tend to perform even better in year two versus year one. This year we'll offer additional jewelry categories and styles, higher carat weights, more inventory, greater print, social and TV marketing of the Ever Us collection.

We have continued our collaboration with Forevermark, which is the diamond brand of the De Beers Group of Companies. And we are pleased that they will be supporting the Ever Us program in their stores that carry Forevermark by the way which includes Jared with a TV campaign of their own in the fourth quarter.

This will undoubtedly further increase the reach of the campaign and consumers’ desire for Ever Us nationwide. Finally, Ever Us will have a greater merchandising and marketing presence in our stores in Canada and the UK this year.

We are expanding the iconic Vera Wang Love bridal jewelry collection into fashion jewelry in nearly all of our Zale stores. The collection will include diamond jewelry as well as pearls supported with new in-store displays. Marketing will support the new merchandise collection through television and PR events.

This holiday season, all eyes are on the ear, as we continue to drive trend in earrings, earring climbers, studs and hooks. We also see a lot of promise in our radiant reflections and analyst brilliance collection, which create bigger looks with smaller stones and innovative settings.

In our Jared stores, we are resetting our Pandora presentation with beautiful new Pandora store in-stores or boutiques. As a part of it we are selling a broader collection of Pandora products and fashion jewelry and with a support of a new TV advertising creative.

We're rolling out the children diamond program to all Jared stores, which show the customer each stage of a diamond’s journey from rough to finish jewelry. This is in total aligned with the Jared customer who tends to wear this type of product and information more so than our other store banners.

We're also designing a brand new TV creative to support the chosen. In Kay and Jared we are rolling out a new software that we call Clienteling to enable our teams to interact with customers more intelligently based on their previous purchases and special life occasions. One of our omnichannel strategies is to strengthen personalization.

In the fourth quarter online consumers will see more personalized content based upon previous interactions of our brands. They will also benefit from more personalized store locator experience. And lastly in addition to new creative marketing that will support each of our initiatives I just mentioned.

We have many targeted marketing plans tying into the 100th anniversary of Kay Jewelers. We have contest, promotions and awareness campaigns using all forms of media. Now moving on to the strategic review of our credit portfolio; I'll share with you a few very high level updates and comments.

As I noted at the onset we are analyzing opportunities to create shareholder value by optimizing or monetizing our credit portfolio, while continuing to have the capability to do business with our customers.

On the optimization front we are examining how we can change our credit business model to maximize values and disclosure and minimize accounting complexity.

On the monetization front we've launched a request for proposal process and thus far we are very pleased with the interest in our credit book and there are multiple interested parties that we are in discussions with.

We are motivated to move as quickly and as prudently as possible in order to remove uncertainty around this issue for all of our constituencies. One critical point that I want to make sure you are all fully aware of and appreciate is that we expect shareholder value will be created under either scenario.

If we optimize the portfolio we'll likely increase leverage against it and user proceeds on growth initiatives, buybacks and/or dividends. Furthermore we will likely revamp and expand our reporting and disclosure of credit profitability, contractual aging and other metrics.

If we monetize the portfolio it means we have preserved satisfactory near-term and long-term economics for Signet and reduce risk to our balance sheet. Again we hope to conclude this whole process as soon as possible. We are very pleased to announce that Leonard Green Partners has agreed to invest $625 million in Signet.

The transaction is a significant board of confidence in the Signet operating model and our long-term prospects for growth. We open our books and share significant amounts of information as a part of this process.

And with the benefit of full due diligence on the company Leonard Green decided to make a sizable investment and we are very excited to have Managing Director, Jonathan Sokoloff assumed a seat on the Signet Board.

The goal is to find a party with significant resources and broad financial and retail expertise who could become a large owner and partner with us for long-term as our business evolves. The timing in this deal is perfect and that our business is going through a transformation including the credit portfolio review.

And we look forward to having the benefit of Leonard Green’s perspectives as we complete the process. The successful investment here should also serve as a validating signal to the public markets about the long-term strength of our business model and our practices as a whole.

In return for its cash investment Leonard Green will own convertible preferred stock in Signet.

The transaction itself is designed to be financially neutral as Leonard Green’s investment will be based off the market price of our shares and we will be recycling the capital into share repurchases at similar prices, thereby making a loss from a financial perspective.

What we therefore get from the transaction is not capital but the experience, resources, financial acumen and retail expertise that Leonard Green brings to the table. Having a large owner with skin in the game and their skillset will strengthen our Board and add a tremendously valuable perspective as our business model continues to evolve.

The transaction is expected to close in the third quarter of this year and is subject to getting customary regulatory approvals. We believe the long-term secular and company specific picture looks promising. We think our competitor strength, our long-term opportunity for growth and our precedent of success make us a worthy long-term investment.

Certainly Leonard Green did. Signet plays an industry with a long history of growth. And although the latest year grew minimally we have seen it before and bounce back with higher market share. People still fall in love and endure themselves in jewelry as they have done for literally thousands of years.

Signet has some of the best known and most trusted jewelry retail brand names in the world. Knowing that customers interact with us first online and then potentially long after the sale through our services we are developing an ominichannel experience that will be best in class.

Customers can now become better educated and see a wide range of options regardless of where they engage with us and what they’re engaging us for, few in retail jewelry can match the depth and breadth of experiences that Signet offers. Given our scale and our experience we can create and drive our jewelry trends better than anyone in the industry.

Innovation and the power of brands are in their infancy stages in the jewelry industry and we are best positioned to take advantage of this. Our numbers clearly show that a strong presence on television not only drive sales, but also market share gains.

Our strategy is to have a strong presence on national TV at the right times, while others who sell jewelry dumped gives us a distinct competitive advantage. We have a diverse real estate portfolio in locations that provide solid returns.

We are profitable in the mall and outside of it, in high volume properties and low volume properties, in kiosk, in the outlets and in power centres. Our diversity in terms of retail channel and retail location is serving us very well.

We continue to maintain a disciplined internal rate of return requirement of 20% on new stores and we see our best opportunity these days in Kay Jewelers stores outside the mall.

As the major industry player scale obviously helps in the dealings throughout our supply chain, but it is about much, much more than just scale, we have the experience, we have the knowhow, we have the relationships and we have the processes that are difficult for others to match who do business in the Diamond jewelry industry.

Much like other companies that sell valuable things like cars and computers we at Signet sell products, we finance them and we ensure them it’s a complete end-to-end solutions that our customers embrace and makes a great business sense for us. And lastly we have the financial wherewithal to compete and win in all types of business environments.

We have weathered difficult time before, we’ve invested when others couldn’t, we know how to strike at appropriate balance between growth and savings and we believe we’ll come through all of this stronger than ever. That concludes my remarks, and now I’ll turn it over to Michele..

Thank you, Mark and good morning, everyone. All right so let’s start with our second quarter sales performance. Signet's comps decreased 2.3% against an increase of 4.2% in the prior year second quarter and that also compares to a two year hurdle rate of 9%.

Now as Mark indicated of our comp sales decline about half of the decline was driven by oil and gas reliant regions. Total sales decreased 2.6% and on a constant exchange basis total sales decreased 1.3% for the quarter. So in looking at total sales and comp performance by operating segment, I’ll share some additional color.

In Sterling Jewelers total sales declined 2.2% to $839 million, cost decreased 3.1% compared to an increase of 3.3% last year and that also compares to a two year hurdle rate of 10%. Sales weakness was most pronounced by store banner and geography, notably Jared stores and energy dependent regional economies.

Now these declines were partially offset by higher sales of select diamond collections as well as fashion categories. The Zale jewelry operating segment's total sales decreased 1.6% to $331 million and 1% on a constant currency exchange basis. Comps were down 3% and that’s against a two year hurdle rate of 4.8%.

So looking on a geography basis our Zale U.S. total sales were flat, comp decreased 2.2% and that's because a two year stack rate of 4%. In Canada total sales declined 9.5% or 5.9% on a constant currency basis, Canadian comp sales declined 6.8% and that’s because of two year hurdle rate of 8.2%.

The Zale jewelry operating segment's decline throughout North America was also driven by weakness in energy dependent economies and again this was partially offset by sales of select diamond jewelry collections.

Now our Piercing Pagoda total sales increased 7.8% to $57 million with comp sales of 6.4% and that is on top of 8.4% last year and a two year rate of 5.6%. Sales increases were driven predominantly by gold chains and diamond jewelry. Looking in the UK, our UK total sales decreased 8.7% to $145 million, but increased 2% at constant currency rate.

Comps grew 0.8% on top of a 5.1% in prior year and compared to a 2 year rate of 5.9%. Diamond jewelry and prestige watches were the primary drivers of the sales increases that we saw in the UK. So moving on to sales, we'll look at Signet’s consolidated and adjusted results.

So again we're continuing to present the reconciliation that you see on slide 12 to reflect the impact of purchase accounting, as well as severance and IT implementation expense associated with global system that will drive future synergies.

The difference between Signet and adjusted Signet are in the columns reflecting purchasing accounting and integration cost. So if we start in the lower last portion of the slide on a GAAP basis, EPS was $1.06 per share. So moving to the next column over, purchase accounting adjustments were worth $0.04 of EPS dilution.

And this was driven primarily by deferred revenue adjustments related to acquisition accounting. Again moving over the next column reflects our integration cost, which relate to consulting cost related to IT implementation as well as severance. Integration and severance costs were also responsible for $0.04 of EPS dilution.

On an adjusted Signet basis in the far right column by adding back the $0.08 worth of adjustments our adjusted EPS was $1.14 per share. So we're going to look below the sales line at Signet's adjusted P&L results. Our adjusted gross margin was $468 million or 34% of adjusted sales.

And that's down 130 basis points due primarily to lower sales that resulted in deleverage on fixed cost such as store occupancy, as well as higher bad debt expense primarily due to higher receivables. Now this was partially offset by the realization of the synergies.

Adjusted SG&A was $409.1 million or 29.7% of adjusted sales compared to $413.4 million or 29.2% of adjusted sales in the prior year. The 50 basis points of deleveraging rate was also due principally to lower sales. So I'll go into more detail on SG&A in the following slide. So continuing down, other operating income was $70.7 million or 5.1% of sales.

The increase of $7.9 million was due principally to higher interest income earned from higher outstanding receivable balances. Adjusted operating income was $129.6 million and that decreased 13.3% over prior year second quarter. Our adjusted operating margin rate was 9.4% of sales with the decline in rates due to the lower top-line.

Adjusted EPS was $1.14 per share compared to $1.28 last year, a decrease of $0.14 or 10.9%. So let's take a closer look at our SG&A. Our teams really did a great job on focusing on cost controls and savings. Our SG&A expense in dollars as you see declined by $4 million or 1% year-over-year despite unplanned expenses that we experienced in our quarter.

Although the dollar reduction in SG&A wasn’t enough to leverage our SG&A rate on lower sales volume it does reflect solid management of expenses nonetheless. Within SG&A the biggest expense component is payroll and that is both at the store and the corporate level.

So as shown on the slide, stores and corporate payroll declined and that's driven by a combination of less variable compensation that flexes with sales including corporate incentive compensation, synergies associated with both store and corporate payroll and lower expenses due to favorable exchange -- foreign exchange.

Advertising was prudently manage to just $1 million increase. We also incurred unplanned cost of $5 million on consulting and related expenses due to the unsubstantiated claims against Signet's business integrity. Other expenses increased driven predominantly by our IT roadmap, including higher depreciation and amortization.

So all of that led to a small decrease in our SG&A expense. So moving on to P&L, I want to hit a few balance sheet highlights, and we'll start with inventory. Our strong second quarter inventory position reflects the success of our continued focus on inventory optimization. Net inventory ended the period virtually flat at $2.4 billion.

Our teams again, did a great job at managing in a slow environment, while at the same time not starting the business of growth opportunities. The impact from stores for more stores was virtually offset by the impact of sound merchandise management and foreign exchange on inventory procured in currencies other than the strong U.S. dollar.

So we'll move on and we're going to focus on our in-house credit metrics and statistics. Our second quarter in-house credit sales in the Sterling division were $529 million, that's down 1.7%.

And although lower, the in-house credit sales were slightly more favorable than the division’s total sales decline and therefore gained relative share in the mix of tender. In-house credit participation was 63.1% and that is up 50 basis points, due to more effective credit marketing and greater receptivity among our highest-quality cohorts.

As a result, we continue to see growth in credit sales mix within our best credit tiers. The average monthly payment collection rate for the second quarter fiscal 2017 was 10.8% compared to 11.3% last year. Our monthly collection rate is calculated as cash payment received, divided by beginning accounts receivable.

The decline in the collection rate is due principally to credit plan mix. We’re now operating a 36 month plan for select eligible borrowers in our mall stores. So as participation in this plan grows, the monthly payment collection rate will slightly decline. Importantly, the 36 month plan enhances the quality of our receivable portfolio.

So this has been tested for three years and fully rolled out this year. The plan requires a $3,000 minimum purchase on bridal jewelry.

That mean it is only open to borrowers, who qualify for $3,000 line or more are lower risk customers, and because it is available for bridal jewelry, there is a stronger emotional connection and implicit commitment to repay.

The combination of collection rate decline and growth in credit participation led to an increase in our net accounts receivable of $146 million or 9.1% to $1.75 billion. Interest income from finance charges, which makes up virtually all of the other operating income line on our P&L was $70.1 million compared to $62.9 million last year.

The increase of $7.2 million was due primarily to more interest income on the higher outstanding receivable base. Our net bad debt expense was $55.3 million and that compares to $49.4 million last year.

The increase of $5.9 million in expense was driven primarily by our higher receivable balances and a slight impact from an increase in non-performing loans, which I’ll address momentarily. The net impact of bad debt and finance charge income generated operating profit of $14.8 million and that is up $1.3 million from last year.

So now let me take you through some of the key Sterling division allowance for capital account metrics. Our total valuation allowance as a percent of gross receivables was 7.4% in the second quarter.

The slight increase of 10 basis points from prior year was driven by an IT glitch relating to customer reminders during the second quarter, which resulted in slightly higher roll rates in the over 90 day aging categories combined with overall receivable growth.

On a sequential basis, the ratio was up 80 basis points, the same as prior year reflecting our seasonality changes. Though same trend was true for the non-performing portion of our receivables, as we presented gross receivables.

At 4.4%, this was also up 10 basis points from prior year and up 80 basis points quarter-over-quarter for the same reasons that I just discussed. Again, the sequential trend of non-performing loans was the same versus the prior year period.

In summary, we remain absolutely confident in our ongoing product portfolio performance based on the visibility that we have into our daily collections, our weekly roll rates and other key performing metrics. Our portfolio continues to enable responsible and profitable growth of our merchandise sales and earnings.

So I would like to move now and just spend a few minutes relating to our capital allocation. As mentioned in the release in earlier in this presentation we made a consorted move to repurchase an unprecedented amount of stock in a single quarter. We bought back 4% of shares in Q2.

Now I want to limit my remarks on stock valuation recognizing that this is quite frankly more of your job than mine. But when a market leader in a growing industry with a solid balance sheet reports recording Q1 earnings in May and then goes on to get rewarded with the lowest valuation on the S&P 500 specialty retail and debt.

Well, then it's time for unprecedented buybacks. Our lenders recently gave us a vote of confidence by agreeing to an amendment and extension of a revolving credit facility. Signet had a $400 million line for many years. But with the acquisition of Zale we are now a much bigger company with more seasonal needs and generally more going on.

This new $700 million line is now commensurate with the size and the activity of our company. So approximately $200 million of that revolver was test in Q2 to help finance this share repurchase. So with that we are going to turn to financial guidance. Signet's third quarter comparable store sales are expected to decrease between 3% and 5%.

We've seen challenging trends in the summer and with no seasonal catalyst we are not expecting a change in these trends for most of fall. Third quarter adjusted EPS is expected to be $0.17 to $0.25. Now by the way that guidance includes an expected one time $0.07 benefit from the effect of harmonizing Signet's compensated absent policy.

Not until the holiday season kicks in do we expect to see a trend inflection point for all the reasons that Mark had just previously stated and that's why for fiscal 2017 we anticipate comps to decline a more modest 1% to 2.5% and adjusted EPS of $7.25 to $7.55.

This annual adjusted EPS guidance does address a growth rate of about 8% and that is driven primarily by synergies, cost controls, higher finance charge income, as well as a lower effective tax rates and accretion for share repurchases. Our annual effective tax rate is anticipated to be 27% to 28%.

Our capital expenditure guidance for the full year has been reduced to $280 million to $320 million. As you may have noticed in our earnings release put out this morning, we did not changed our projected store count ranges. So the reduction in CapEx moves us closer to the lower end of the ranges.

And the reduction primarily relates to deferral of select IT projects. Projected net selling square footage also remain constant as we continue to expect growth of 3% to 3.5%. Most of Signet's new square footage growth is slated for real estate venues other than in close malls and focused on the Kay our small banner.

Again we are reaffirming the multi year synergy guidance. In fiscal 2017 we intend to deliver a $158 million to $175 million cumulatively. So that means the $60 million from the last year plus another $98 to $150 million this fiscal year then by the end of fiscal 2018 we should deliver $225 million to $250 million of cumulative synergies.

So with that, that concludes my prepared remarks and I'm happy to turn the call back over to Mark..

Thank you, Michele. To sum up we had a challenging quarter but we know why we have sound plans to address it. We posses numerous competitive advantage and expect to strengthen our leading position and gain profitable market share. I want to thank all Signet team members for their hard work and dedication. And with that we'll now take your questions..

[Operator Instructions] Your first question comes from the line of Simeon Siegel with Nomura. Your line is open..

Thanks, good morning guys. .

Good morning, Simeon..

Hey, can you quantify anything this quarter you view more as a one-time hit maybe tied to PR issues, I mean you mentioned the reputation defence element and you adjusted [indiscernible].

How much was that, how much, if any do you think continues for how long? And then Michele can you also just in light of the comment you made, can you just talk to your ability to hit that Zales mid to long-term EBIT margin rate target in light of the synergy comments despite the weaker sales? Thanks..

Sure so in terms of the one-time cost that impacted second quarter in my prepared comments, I had indicated that was about $5 million. So close to about $0.05 per share impact.

There will still be some additional cost related to that in Q3 as we look in terms of training some of the investments that we’re making with in-store technology around this area that maybe Mark wants to speak a little bit more too. So I would anticipate there is about $3 million or so factored into our Q3 guidance associated with that.

And so before I answer your second question Simeon is there anything else you want to mention in terms of the investments in the store?.

Well, we've been selling -- I've been selling jewellery my whole life, for about 30 years. And the most important part of selling jewellery is trust. And that the system that we have in place is a multi-step process right now, which we have full confidence in that.

We're doing the right thing in that when we have a customer comes in we test the diamond in front of the customer. We map inclusions, we get sign up, we ship the product to our shop, then we check it in and repeat the sign ups and we check again to make sure the diamond is real and we map it again.

So overwhelmingly we feel that we have a great process in place to ensure that our customers are getting what they expect to get.

That being said we're taking the opportunity to test in the fourth quarter some new technology that relates to specific gem scopes that we're putting in place to some of our Kay stores that will not only have a view of the product that's being -- have a view of the product under magnification will also have a digital screen on top of the gem scope that will highlight the unique marks of everybody's diamond.

Every customer's diamond is like a thumbprint, they have all unique marks to it, and we will mark those on a digital screen and then we will have the ability to digitally send over that picture to our customers via e-mail and keep it on our own file.

So we believe by putting this type of new technology in place in our stores that we are enhancing and creating even more transparency to our customers and that will be a huge competitive advantage for us into the future. .

And then Simeon following up on your second question in terms of the long-term EBIT margin adjusted that we have related to Zale and is there any impact that we see in a lower sales environment.

Again Mark had mentioned in his prepared remarks, when you look at the synergies that we have in place and again synergies are flowing throughout the organization. But the majority of those synergies are not contingent on the top-line. They're really related to gross margin initiatives SG&A control.

So at this point I feel confident in terms of our long range goals as it relates to our Zale margins. .

Great, thanks a lot guys. Best of luck for the rest of the year. .

Thank you. .

Your next question comes from the line of Oliver Chen with Cowen & Company. Your line is open..

Hi, good morning. We had a question regarding Jared and Mark in your prepared comments you mentioned the fundamental issues at Jared.

What are your thoughts on how this is manifesting with traffic and conversion and what should we look for in the back half as we think about Jared and the initiatives you're taking versus some of the issues you're pointing out around your work around customer and what you can do there? Also Mark on Leonard Green, just could you brief us on why this was the right time for this? And which aspect of their retail expertise do you expect to benefit from most over time? Thank you.

.

Thank you.

The Jared fundamental issues, as I stated in my prepared comments, after reviewing and doing the intense research on our Jared customer and understanding how that customer is segmented differently than our Kay or Zale stores we focused on making sure that we understand that customer better and putting in the products, having the right advertising communication vehicles, talking to those customers specifically and making sure that we do what they believe is the best for the Jared customer experience.

So we think starting with the chosen diamond, which we know is perfectly targeted to the Jared sentimentalist customer that tracks it all entirely through its journey we think is going to be a tremendous enhancement to the Jared business in the fourth quarter.

It’s been testing very well Oliver and we continue to see enhancements at every store that continues to test the chosen diamond.

So we believe once we have that in all of our Jared stores for the fourth quarter supported by a wonderful advertising television creative to really explain the journey of a diamond is going to be a huge enhancement to the Jared stores for the fourth quarter and it talks specifically to the customer’s segmentation of that Jared customer.

We also have some initiative that we have in place on enhancing our selling tactics, and making sure that our customer is taken care of from the minute they come in the door and not passed around to different departments, while they’re in the selling area.

We’re also testing certain -- I mentioned this pricing tactics and I won’t go into a lot of detail for competitive reasons; we have pricing tactics that we’re testing right now that we think can be an enhancement to Jared for the fourth quarter.

And we’re also very excited and I mentioned this in my comments, we’re very excited about the Jared store-in-store, the Jared Pandora boutiques we’ve had about 180 stores that have them up right now.

They have expanded assortment in Pandora jewelry, we have targeted training and a targeted sales associates as working just in the Pandora counter and we believe with that expansion of Pandora in our Jared stores and we will be creating a specific creative for advertising to communicate to customers about the broadened assortment that we have in our Jared stores and Pandora, will increase our foot traffic in the fourth quarter coming to those stores also.

So we believe that we have some very good initiatives in the Jared store banners that ties specifically to the segmented customers that quite frankly we weren’t doing a good job over the last couple of years on and we believe we have done a good job on that.

As far as the partnership with Leonard Green, Leonard Green is one of the foremost experts in the private equity world, in investing in retail companies. They have a wealth of knowledge not only from the financial side, but also from the retail experience being on boards and working with other companies.

And we at Signet are looking very much forward to having their guidance and getting their partnership with us and helping us determine ways that we can take this company going forward.

We’re looking forward to getting their insight and working through some of their partners and giving us some best practice that we can take on at Jared at Signet to enhance our business.

And the reason that the timing is perfect now is because as I said in my prepared comments our valuation is low and the idea of getting a company like Leonard Green who did a thorough due diligence of our business, of our practices, of our processes just validates that Signet has a great business model and that Signet has some great growth prospects going forward and we believe that having Leonard Green on our Board, Mr.

Sokoloff on our Board, just will continue to help us out going forward. And we really are excited quite frankly of having Leonard Green’s inputs and insight on the important decision we’re going to make as it relates to our credit strategy review.

So that’s just a few of the reasons why we believe Leonard Green is going to be a really exciting partner for Signet going forward..

Thanks, Mark.

And Michele on inventories could you brief us on how they may trend in the back half versus sales? And Mark I think sector wise I was -- you gave us a good briefing about the reality of the jewelry trends in terms of the market research out there what do you think happening with the market overall just given that the state of the middle income consumer seems okay, I'm curious about your hypothesis in terms of the industry at large because it’s been a resilient industry historically so this feels pretty new.

Thanks..

So I’ll start with your inventory question Oliver, in terms of the back half of the year and how we look at our inventory first and foremost, we’re very much focused on inventory optimization that has been one of the key initiatives as it’s related to when we acquired Zale we did see an opportunity to really optimize the inventory level through the merchandise assortment.

But with that said, we’re also acutely focused on the initiative that we have in the back half of the year, all the great initiative that Mark talked on the call in terms of with Jared, whether it’s our chosen Pandora, Vera Wang our Ever Us and product extension. So we’re not going to starve ourselves.

We had a great pipeline initiatives so we’ll balance our inventory and our working capital management of those inventory levels with the growth in those initiatives for Q4..

And Oliver as you stated the jewelry industry over the years, years and years has been resilient and has grown over the last 10, 15, 20 years 3% to 4%. There are quarters that will dip and it happens in the jewelry, we’re not immune to economic issues out there.

So the industry has consistently performed and Signet has consistently outperformed for years, the jewelry industry in retail as whole.

What we think is happening out there is as we all know there is a lot of questions out there that whether it’d be what's happening with the Brexit that we believe affected the mindset of people in middle America across American and across the country.

There is things obviously there is a presidential election, which is unique this year, and I think has some very unique characteristics that going to be affecting the mindset of Middle America consumers until we get through this. And quite frankly, it's just something that's happened before, and we think we're going to come out of it just fine.

We just have to be focused on making sure we are doing what we know will do best is taking care of customers and continue to innovate and bringing exciting new products to the consumers out there in our markets.

So we believe there is something just going on maybe in the geopolitical perspective, but once we get through the elections hopefully, we’ll see some stability and we will recover like we have year-after-year over the past years..

Your next question comes from the line of Brian Tunick with RBC Capital Markets. Your line is open..

Thanks. Good morning. I guess two questions. One, regarding the quarterly flow of the business in Q2, just curious between the reputational attacks, which I guess were around June, and then the weakness in the energy market.

Just curious, if you can maybe talk through what you saw between those two issues and how the business had trended throughout the quarter? And then Michele, on the $1.1 billion buyback program, how much is embedded in your updated earnings guidance? Should we expect that to be completed in a pretty short time? Or is that going to be more into next year as well? Thanks very much..

As far as the reputational issues that arose in late May, there was some negative, negative social media perception of Kay in May and into June, but this completely normalizes, and we track this weekly that the social media perceptions have completely normalized into August and in July and into August.

We measure on a regular basis, we look at our customer complaints, we look at social media, and we have some list in the end of May and into June. But like I said in July and into August it's all been normalized.

We’ve done certain -- several different surveys to make sure that we understand what's being with the bad news and how the perceptions our Kay brand were and our Zales and Jared for that matter. And it’s impossible to really know for sure if it’s affected our sales or not.

But what we do know is that the service we have taken and there are some independent surveys done by some sell-side analysts all confirm that the Kay brand is still very well perceived by consumers as is the Zales and Jared brand. But overall the Kay brand is still in very good-- the Kay brand equity is very strong as it ever has been.

We -- and one thing you can look at by the way is our Kay brand actually did better compared to most of our other banners. So we don't believe that the publicity overhang is really affecting our business, but it's hard to understand specifically if it is or is not. So the surveys are key indicator for us and obviously sales are key indicator for us..

Yeah, and in terms of your question on the share buyback with the $1.1 billion, so in Q2, what we have done is we accelerated our planned Q3 and Q4 share repurchases into Q2, given the opportunity that was presented on the share price value. So year-to-date, we have $375 million repurchased as I mentioned in the comments, Brian.

That is what factored into our EPS guidance and roughly that’s about $0.30 of the EPS if you equate that. When you think about the transaction as Mark had mentioned, the whole objective of the transaction from a financial standpoint is to be neutral.

So we will repurchase $625 million, at least $625 million of shares related to that and that would commence this year..

And can I ask one final question.

On the dollar earnings cut to the year, just curious, I mean, Q4, are you embedding, it seems like, negative comps in Q4 for the earnings revision?.

Yes, so obviously, we didn't come out and give Q4 guidance, but it is implicit you can easily reverse engineer and get an idea of what the Q4 implied guidance would be. So there is a negative comp in Q4, however we do anticipate that that would look a little bit more favorable in terms of Q3.

If you go back and you look at our past five years historical trends moving from Q3 to Q4, on average it's about 120 basis points acceleration between Q3 and Q4, which completely make sense given it's a key holiday gift giving period. We're on TV at that time at least eight weeks out of the year.

So we would anticipate with all the initiatives to have some level of acceleration moving from Q3 to Q4..

We know to Michele’s point Brian, to Michele’s we know we studied this for years that when we're on TV we gain market share. And we’ve seen this consistently over the last five years and specifically when we're on TV in Christmas we're way towards at the highest level that we really get involved in that we gain market share when we're on TV..

Great, thanks and good luck. .

Thank you. .

Your next question comes from the line of Lorraine Hutchinson with Bank of America. Your line is open..

Thank you. Good morning. You called out bridal as soft for the first time in the while. And I just wanted to ask if you thought that this was a direct result of the unsubstantiated claims that you referenced. And also curious if you’ve seen any change in trend line in your repair revenue or warranty attachment. Thank you. .

Thank you, Lorraine. Look it's hard to understand specifically like I said earlier that what's attached to the public relations issues [ph] and its effect on our business as a whole. We don't believe that is the reason for our bridal was not being as strong this quarter.

If you look at some of our competitors that I've talked about their bridal business they also had soft sales in the bridal area for this quarter.

We believe it's something that is a consumer mindset issue that relates to bridal and that they just want to get some stability and understand what's going on as a whole in the world and what's going on in the presidential election.

But we don't believe, but it's hard to determine that the bridal business not being as strong as it has been in the quarter is due to the public relationships. But there is no direct correlation there is no way we can completely measure it.

But again like I said we've heard throughout the industry and we’ve seen other publicly traded jewelry companies also have issues with bridal in this last quarter..

Yeah in terms of Lorraine to your questions on repairs and warranty attachments, repairs which Mark had mentioned in terms of synergies is a key synergy particularly on the Zale side. So we actually have seen an increase related to our repair sales and related margin associated with that not necessarily an increase in terms of repair claims.

As it relates to the warranty attachment rate, we do continue to see an uptake in terms of those customers we see the value and purchasing our extended service plan that's primarily tied to again whether it's bridal or higher price collections such as our higher diamond jewelry collections, which we indicated was a relatively strong performance for us in Q2..

Thank you. And I thought the new system sounded interesting where you mapped each person's diamond.

Do you planned to market this to your customers?.

We first -- we need to get it in the stores, we actually created this ourselves internally, and so we're working with several vendors and working with our IT department and our purchasing department operation department. And we're first got to get it in the field and test it out. So we'll have it out in many stores this fourth quarter.

And if it's going to be a success we think it is, but we may see an opportunity to market it. We see it like I said Lorraine that this could be a huge competitive advantage that Signet stores can have this technology that opens up transparency to our customers that engages them to even be more trusting of our people and our brands.

So first of all we need to test it this fourth quarter, but we will have it in hundreds of stores. And with the hope that it will be successful and be able to take it to all of our stores next year. And we will market it if it's appropriate and we will wait and see..

Your next question comes from the line of Paul Lejuez with Citi. Your line is open..

Thanks, guys. Just curious when did you first start to see the energy markets weaken relative to the rest of the chain. And I'm curious if you have any specific different plan of attack there to address the weakness in those markets? Thanks. .

So Paul it's Michele. Let me talk to just in terms of overall when we starting to see these trends. Actually if you go back to even Q3, we did start to see some trends in the energy reliant regions.

Now that was predominantly up in like the Western Canada, the Alberto region, in Q4 we started to see a little bit more of a pronounced impact, started to see a little bit happening more in the Texas region. Q1 again that trend continued and we started to see it probably spread into a few more states on how we define that energy reliant region.

But I would say most notably as we move shifted from Q1 into Q2 you really did see an acceleration in terms of those states or those oil reliant regions having an impact on our comp sales. So it's been an acceleration from Q3 last year into Q2 of this year..

And as far as targeting those markets with certain promotions or program, there is a fine balance here Paul that we have to take because when you have a market that's just not doing well with relative to macroeconomic issues, you don't want to just lower your margins and increase your promoting and just give away margins obviously or give away gross margin dollars.

So we are testing and looking to see where we can find that fine balance in these specific markets and we’ll look to see there are some programs that we think will be beneficial. But we got to balance out to make sure that we understand that sometime you just can't push water up hill and you don't want to just give away gross margin dollar.

So we are looking at it, we are testing some options, but we are going to be balanced on that front..

Got it. And just one follow-up, there was a change in your average transaction value a couple of the brands is that a function strictly of slowing bridal engagement jewelry or was there something else that impacted that was there just an overall higher level of promotions across the board? Thanks..

So in terms of the ATV and what you are referencing is the decline that was, I would say it was driven by a couple of things. It was the relative strength that the fashion jewelry gained over bridal is one element of it.

Not so much I would say on the promotional side we saw that in Q1 we talked about Q1 in terms of the promotional event of the Mother's Day, but it's primarily merchandise mixed driven..

Thanks. Good luck..

Thank you..

And the last call there at this time for comes from the line of Ike Boruchow with Wells Fargo. Your line is open..

Hi, everyone. Good morning. Thanks for taking my question..

Good morning, Ike..

I guess Michele just you talked about Q4 basically kind of implying in that a little bit of negative comp or earnings growth, I guess I'm not looking for guidance or anything I'm just kind of curious because of the Zale synergies and the buyback and the cost opportunities, if we looked in the next year and let’s just to be conservative what we assumed the comps kind of remained in slightly negative territory.

Could you still grow the bottom-line in that kind of environment in your excess full year? I'm just curious how you would talk about that..

So Ike and as you well said we are not going to obviously guide into next year I mean we are absolutely focused on Q4 this year and meeting the guidance that we've issued. With that said we have strong synergy flow through and there are additional synergies that we would achieve next year that would favorably impact our operating income.

Combined with just our continued focus on cost control and savings, but outside of that I'm not going to entertain trying to give guidance for next year..

Okay.

And then just a quick follow-up, I think Mark you commented about revamping and expanding the credit reporting, is that something that we should look for the next time you report or in the 10-Q when that gets filed I'm just kind of curious if you can elaborate on that?.

So I'm going to jump in here on that one if you don't mind.

So the comments that we have referenced is that when we look at our credit strategic review there really are two positions or two sides that we could be at it's either optimizing our current portfolio and in the case of optimization we will enhance our disclosures in the Q which include a number of elements.

So it is when we make that decision as we move through and get to the completion of that review that's when you would anticipate to see enhanced disclosures related to the credit portfolio..

Got it, thank you..

You're welcome..

Thank you and thank you all for taking part in this call. Our next earning call is scheduled for November 22. Thanks again to everyone and good bye..

Thank you. Ladies and gentlemen, that concludes today's call. You may now disconnect..