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EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2016 - Q1
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Executives

James M. Grant - Vice President-Investor Relations Mark S. Light - Chief Executive Officer and Director Michele Santana - Chief Financial Officer.

Analysts

Dorothy Senghas Lakner - Topeka Capital Markets Joan Payson - Barclays Capital, Inc. Simeon A. Siegel - Nomura Securities International, Inc. Ike B. Boruchow - Sterne Agee CRT Scott D. Krasik - The Buckingham Research Group, Inc. Jeff S. Stein - Northcoast Research Partners LLC Oliver Chen - Cowen & Co. LLC Janet J. Kloppenburg - JJK Research Rick B.

Patel - Stephens, Inc. William R. Armstrong - C.L. King & Associates, Inc..

Operator

Ladies and gentlemen, thank you for standing by. Welcome to the Signet Jewelers Fiscal 2016 First Quarter Financial Results Call and Webcast. During the call, all participants will be in a listen-only mode. After the presentation, we will conduct a question-and-answer session. Instructions will be provided at that time.

Please note that this call is being recorded today, May 28, 2015 at 8:30 AM Eastern time. I would now like to turn the meeting over to your host for today's call, James Grant, Vice President of Investor Relations. Please go ahead, James..

James M. Grant - Vice President-Investor Relations

Good morning and welcome to our first quarter fiscal 2016 earnings call. On our call today are Mark Light, CEO; and Michele Santana, CFO. The presentation deck we will be referencing is available under the Investors section of our website, signetjewelers.com.

During today's presentation, we will in places discuss Signet's business outlook and make certain forward-looking statements. Any statements that are not historical facts are subject to a number of risks and uncertainties, and actual results may differ materially.

We urge you to read the risk factors, cautionary language, and other disclosures in the Annual Report on Form 10-K that was filed March 26 with the SEC. We also draw your attention to slide number two in today's presentation for additional information about forward-looking statements and non-GAAP measures. And now, I'll turn the call over to Mark..

Mark S. Light - Chief Executive Officer and Director

Thanks, James, and good morning, everyone. In the first quarter, we delivered very strong top line and bottom line results. Signet comps increased by 3.6%, and earnings per share metric showed impressive increases over last year. Most notably, adjusted EPS was $1.62 which was 25.6% increase over the prior year.

And when measured on apples-to-apples basis versus last year by excluding Zale, our EPS was up $0.06 or 4.7%. Each of our divisions had same-store sales increases, led by our UK division with an increase of 6.2%, while our newest division, Zale, had a 5.6% increase.

The Sterling division had a 2.3% comp store increase, which was the division's 22nd consecutive quarterly comp increase. In terms of merchandise, Signet bridal and fashion diamond collection performed well across the organization. And by selling channel, our broad-based strength was evident with outlets and eCommerce delivering strong results.

Now let's focus on the performance by our divisions, starting with our Sterling division. Sterling delivered a 2.3% comp sales growth led by Kay with an increase of 3.6%; Kay's 25th consecutive quarterly increase.

Kay saw strength in diamond jewelry across its merchandise portfolio in bridal and fashion, branded and non-branded, and a variety of products. Examples include Neil Lane Bridal and Tolkowsky, Diamonds in Rhythm, fashion pendants, and solitaire earrings and rings, and watches were strong also.

We launched Pinterest and Instagram for Kay in time for Mother's Day. These are brand new marketing platforms for our customers. And nearly every field operation's key performance indicator improved year-over-year. Importantly, our customer service index scores are the highest they've ever been.

Our Jared store had comp sales increase of 0.2%, while our total sales were up 4.4%. Jared had success around fashion collections such as Neil Lane Designs, Diamonds in Rhythm, Lois Hill, Earthly Treasures by Smithsonian and Le Vian. And in watches Movado and Citizen were very strong.

And our Vera Wang test continues to perform well in our Jared stores. We recently launched a test of incremental radio advertising in several markets, markets that helped strengthen our bridal position. In addition, we also launched Jared's first-ever brand book used for direct mail marketing and in-store use.

We continue to drive our critical traffic-building repair and design center business. We recently launched a new manager training system for our design and service centers in our Jared stores to enhance our artisans' ability to deliver high-quality product in even faster timeframes.

Given the investment and our initiatives in our Jared business, we feel we are well positioned to capture profitable market share. Now moving on to our Zale division. Zale delivered a strong first quarter of 6.1% comps due to variety of planned investments and initiatives around merchandising, marketing, and field operations.

Beginning with merchandising, our branded bridal and fashion diamond collections performed very well led by the Vera Wang Love collection, the Celebration Diamond and Unstoppable Love. As we continue to focus on expanding depth versus breadth in our merchandise assortments, our current brands continue to drive sales growth.

The Zale store teams are scoring well on key customer service and selling skills performance indicators. They are highly engaged and executing better than ever. In the first quarter, there were a variety of other successes beyond our Zale store performances.

Our Peoples stores in Canada and our Piercing Pagoda stores throughout the United States all delivered comps in excess of 6%, and eCommerce performed very well also. Driving results is the continuous phenomenal collaboration between all of our division team members to Signetize our business.

And speaking of Signetizing, several areas are actively engaged in collaboration, such as field operations, marketing, and merchandising. And we're also seeing benefits from consolidated real estate and diamond-buying teams as well as alignment around our human resources departments.

And we are in the process of finalizing our technology road map for the next several years, which will include a single IT function for the enterprise, a roadmap of common technology platforms for us to expand and grow our business and digital experiences that enable us to know our customers intimately, while seamlessly servicing them.

In the UK, the main drivers include initiatives around diamonds, success in fashion merchandise and watches, and a continued focus on sales rather than test (06:34). The UK continues to drive diamond sales with their improved sales training and marketing initiatives geared towards bridal customers.

Perfect Fit, the Forever Diamond, Neil Lane, Leo and Tolkowsky all were strong in the first quarter as well as Le Vian diamonds. And our Vera Wang test performed well also. Outside of the diamond category, watches and beads also did very well. Our UK division experienced strength across all selling channels.

eCommerce sales increases were higher than total Signet eCommerce sales increases. And our new outlet stores performed well. Our UK division continues to embrace a culture of collaboration and is focused on continuously enhancing their diamond-selling skills journey.

Signet continues to gain profitable market shares in both Sterling and in our Zale division as well as for Signet overall. We have a highly collaborative team-oriented mindset as we integrate our businesses. We continue to see progress against all of our strategic pillars and specifically in best-in-bridal.

And our omni-channel approach is clearly thriving as we see strength across all of our selling channels. So to sum up, we're seeing terrific contributions and collaborations from all of our divisions. Zales continues to gain synergy and operational momentum. The UK has shown unprecedented comp growth as a result of our collaborative culture.

And Sterling has consistently shown strength with positive comps and operating results. I feel as good as ever about our future for the near, the medium, and long term. And with that, I'll now turn the call over to Michele for a run through on our financials..

Michele Santana - Chief Financial Officer

first, our customers continue to opt more for our regular credit terms, which require lower monthly payments compared to the 12-month interest-free program; second, our mix of bridal increases due to our best-in-bridal strategy and this creates a higher receivable – average receivable balance.

Our required scheduled payments do not increase proportionately with the higher merchandise mix shift; and finally third, like other consumer loans, more principal is paid off later, so as our portfolio has grown more in the last year, proportionately, more of it will be paid later.

So, let's move on to few other credit specifics around our in-house finance programs. Net bad debt expense for the quarter was $28.1 million compared to $22.3 million last year, an increase of $5.8 million, and that was driven primarily by the growth in receivable balance from increased penetration and change in the credit program mix.

Other operating income was $63.5 million compared to $54 million last year. This was an increase of $9.5 million and is due primarily to more interest income on the higher outstanding receivables as well as a shift away from interest-free programs.

So, the net impact of these two items was income of $35.4 million compared to $31.7 million in the prior year, or an increase of $3.7 million. Our portfolio continues to perform well as evidenced by the net impact of bad debt and other operating income, as well as the allowance as a percentage of accounts receivable being fairly consistent.

So now we'll move on to our financial guidance. Our financial guidance for the second quarter Signet comparable store sales are expected to increase 2% to 3%. Second quarter adjusted EPS is expected to be a $1.11 to $1.16.

As a reminder, adjusted EPS is EPS less the two set of adjustments that are shown on slide 15 being purchase accounting and our transaction cost related to integration. Our Q2 comp sales projection reflects continued sales growth and a strong hurdle rate achieved by Signet last year driven by Sterling with a 6.7% comp increase.

Our test guidance also reflects our current sales run rate. And our guidance also reflects our proven ability to protect our bottom line and to drive financial results through EPS growth. From an effective tax rate standpoint, Signet's fiscal 2016 annual rate is anticipated to be 28% to 29%.

And the difference versus fiscal 2015 is principally the full-year effect of owning Zale and having our capital structure in place. Capital expenditure guidance for the full year is $275 million to $325 million and our net selling square footage is projected to grow approximately 2% to 3%.

And I'd reference you to our news release for further detail by division.

And lastly, I'd like to reiterate our confidence in delivering our operating profit synergy goal of $150 million to $175 million, which if using our current weighted average shares outstanding, equates to about $1.90 to $2.20 of earnings per share within the three-year period ending January 2018.

As we previously guided, 20% of the synergies will be achieved by the end of fiscal year-end and will be back-end loaded to the second half of this year. As a result, synergies are not a material component of our Q2 EPS guidance. That concludes my remarks on the financials, and with that I'd like to turn the call back over to Mark..

Mark S. Light - Chief Executive Officer and Director

Thank you, Michelle. In conclusion, we've seen terrific contributions and collaboration from every division. And I want to congratulate and thank all of the Signet team members for a great first quarter. The dedication and passion delivered significant value for Signet shareholders and positions us for growth into the future.

And now we'll take some time for your questions..

Operator

Your first question is from Dorothy Lakner with Topeka. Your line is open..

Dorothy Senghas Lakner - Topeka Capital Markets

Thanks and good morning, everyone..

Mark S. Light - Chief Executive Officer and Director

Good morning..

Dorothy Senghas Lakner - Topeka Capital Markets

Congratulations on a nice start to the year..

Michele Santana - Chief Financial Officer

Thank you, Dorothy..

Mark S. Light - Chief Executive Officer and Director

Thank you, Dorothy..

Dorothy Senghas Lakner - Topeka Capital Markets

Just looking over the comp results, Sterling obviously has had many, many quarters of growth here, but Kay seems to be performing a bit better versus Jared. Is that just a comparison? I know last quarter you talked about some softness in particular areas of Jared's business.

So, I just wondered if you could put a little color around that? And then also for Michele, maybe a bit more color on how you see the synergies sort of playing out in the back half of the year? Thanks..

Mark S. Light - Chief Executive Officer and Director

Thank you. I'll take the first one, Dorothy. As far as Jared goes, I want to stop and say that we believe that Jared is definitely gaining profitable market share against their competitive set. And as you said, Dorothy, Jared has had positive comps for a while now. Jared itself has had 21 out of 22 quarters of positive comps.

And so, we feel, relative to the Jared business, we are definitely capturing profitable market share. That being said, we're always focused on enhancing and improving our business, and as I said in my prepared remarks, we are testing incremental radio to see how we can drive the business. We're testing new direct mail marketing.

We have a lot of new exciting programs in place that we're testing for the fall season. So, we're very confident that we can continue to capture profitable market share for Jared going forward..

Michele Santana - Chief Financial Officer

Yes, Dorothy, on your synergy question, we have a clear line of sight in terms of our achievement of the synergies in the back half of the year. Previously and as part of my prepared remarks, had mentioned we've guided to 20% of realization of synergies for fiscal 2016.

And broadly, those synergies would follow that curve we talked about with 30% between revenue and cross-selling, 20% from SG&A and 50% in gross margin. So I think it roughly will follow that. And other than that, we're not going to really break down that synergy guidance, that 20% between what we expect to fall in Q3 and what we expect to fall in Q4.

But we would expect to start seeing the synergy realization in the back half of the year..

Dorothy Senghas Lakner - Topeka Capital Markets

Versus really not any in the second quarter?.

Michele Santana - Chief Financial Officer

Yes, that's right, Dorothy..

Dorothy Senghas Lakner - Topeka Capital Markets

Yes..

Michele Santana - Chief Financial Officer

We said previously our expectation was it would really be immaterial terms of synergies realized in Q1 as well as Q2. And that this was really a back-half of the year story with synergies..

Dorothy Senghas Lakner - Topeka Capital Markets

Yes, great. Thank you so much for the clarification..

Michele Santana - Chief Financial Officer

Sure. Thank you, Dorothy..

Operator

Your next question is from Joan Payson with Barclays. Your line is open..

Joan Payson - Barclays Capital, Inc.

Hey. Good morning. Congratulations..

Mark S. Light - Chief Executive Officer and Director

Morning. Thanks, Joan..

Michele Santana - Chief Financial Officer

Thanks, Joan..

Joan Payson - Barclays Capital, Inc.

So, in terms of Zale having the kind of strong growth that it had in this quarter, is this the type of growth we can expect to see from that concept going forward or do you expect even further acceleration as more new initiatives are introduced?.

Michele Santana - Chief Financial Officer

Well, I'll start off and then I think Mark could add a little bit of color. One of the expectations, I would say, is Zale, given it's really low on the maturity curve in terms of growing that top line, you would expect that they're going to see acceleration of their sales at a much faster rate than what we would see with our other divisions.

And, Mark, do you want to add some comment in terms of the pace or continued trend?.

Mark S. Light - Chief Executive Officer and Director

Well, I don't know if you want to lock in the 6.1% for all your modeling....

Michele Santana - Chief Financial Officer

Yes..

Mark S. Light - Chief Executive Officer and Director

...but we do feel good about where the Zales business is going. And as Michele mentioned, as it relates to maturity curve, a lot of the business opportunities and initiatives that we're sharing with the Zale division come from initiatives that we've learned and were successful in our Sterling division for years.

So as we've said in our release, we do expect the Zales to have stronger increases going forward than the Sterling division. Whether or not they're at this rate, we certainly hope so, but we'll do everything in our power to make sure that we can do as much as possible..

Joan Payson - Barclays Capital, Inc.

Okay, great. And then in terms of the second quarter guidance on the comp blend, the 2% to 3%, it's a little bit slower than what we've seen for a while now.

What do you expect is driving the deceleration? Is it based on the tougher Sterling comparisons or something that you've seen so far in the season?.

Mark S. Light - Chief Executive Officer and Director

First of all, I think Michele mentioned in her comments, we are going up against strong hurdle rates and we definitely have to take that into consideration when we look at our guidance.

So it starts with hurdle rates and then it goes into we're making investments for our business and a lot of those investments are back-ended, but we still think that our guidance is going to be a healthy – is a nice increase for the business for the second quarter..

Michele Santana - Chief Financial Officer

Yes. I would just pile on to Mark that it is a comp growth of 2% to 3%. We talked about the hurdle rates and the continued consecutive quarterly comp growth that we're expecting to achieve and current run rates have been factored into that.

And then when you look at our EPS guidance, I think it all comes down to our proven ability to execute and drive EPS growth..

Joan Payson - Barclays Capital, Inc.

Great. Thank you..

Mark S. Light - Chief Executive Officer and Director

Thank you..

Michele Santana - Chief Financial Officer

Thanks, Joan..

Operator

Your next question is from Simeon Siegel with Nomura. Your line is open..

Simeon A. Siegel - Nomura Securities International, Inc.

Thanks. Good morning, guys..

Mark S. Light - Chief Executive Officer and Director

Good morning..

Simeon A. Siegel - Nomura Securities International, Inc.

So, Sterling saw a gross margin improvement which you called out.

Could you talk about the impact you'd expect to see going forward from the promotional environment and then the commodity costs? And then just, Mark, to your point about the initiatives going on at Jared's, can you talk about the drivers that could spur the reacceleration, kind of your market share commentary? And then maybe any thoughts when you'd expect to see sales impact from that increased advertising? Thanks..

Michele Santana - Chief Financial Officer

So, why don't I kick it off with the gross margin, and again what I would say, Simeon, is we don't give full-year guidance in terms of our gross margin, nor do we give quarterly guidance on what those gross margin levels are expected to be, but to give you some flavor in terms of directionally, we would expect that we're still going to see some benefit coming through from our lower commodity cost associated with our gold pricing.

From a promotional standpoint, again, I would say that we're no more promotional than we have in the past, so I don't think promotions really have an effect or play into what we see on the gross margin line item.

And I guess, Mark, do you want to talk through some of the Jared marketing questions?.

Mark S. Light - Chief Executive Officer and Director

Yes. First of all, as I said, we have tested incremental radio advertising in certain markets. We actually built the Jared division, when we started with Jared, before we could afford national TV we built the Jared division on continuity radio. And having radio is a wonderful way to develop our business and kind of describe what Jared's all about.

So we're getting back into testing the radio, see that we can get a lift in served market and specifically for our best-in-bridal program for the Jared business. So, advertising is something that you don't see automatic sales lift. It's a building effect.

And we always test programs in the spring season to get a good understanding of the elasticity and what we can do some type of relations as it relates to what type of growth we could expect in the fall. So, a lot of this (29:01) is very common for us to test different type of programs in the spring to hopefully roll it through the fall.

So, you've got incremental advertising as it relates to radio, which was in the test mode.

As I stated, we have our first-ever branded book in our Jared stores, so both customers, current customers can get direct mail and our stores can sell off of that and that's something we hope and as we analyze the results something we can carry through the fall.

And there's certain product launches that were in test right now, Simeon, which I'm not going to share with you for competitive reasons that we're very excited about that could be very strong launches or extended tests for the fall season, and one which I mentioned was Vera Wang.

We're finding early results at Vera is her product is actually definitely doing very well with the Jared customers..

Simeon A. Siegel - Nomura Securities International, Inc.

Perfect. Thanks a lot guys and good luck for the rest of the year..

Mark S. Light - Chief Executive Officer and Director

Thank you, Simeon..

Michele Santana - Chief Financial Officer

Thank you..

Operator

Your next question is from Ike Boruchow with Sterne Agee. Your line is open..

Ike B. Boruchow - Sterne Agee CRT

Hi. Good morning, everyone. Thanks for taking my question and congrats on a great quarter..

Mark S. Light - Chief Executive Officer and Director

Thanks, Ike..

Michele Santana - Chief Financial Officer

Thanks, Ike..

Ike B. Boruchow - Sterne Agee CRT

I guess I wanted to focus a little more on the Zale business.

I guess, first can you give some color on their – I'm sorry if I missed this – on their gross margin performance in the quarter year-over-year since we don't have the like-for-like compares to really look at? And then also when we start to think about the synergies, Michele, that you mentioned flowing into the P&L in the back half, how should that process evolve? Should we begin by seeing procurement benefits that would benefit the gross margin line or would we start by seeing cost saves on the SG&A or is it both simultaneously? And then the very last question would be the ADS agreement at Zale.

Should that start to add a few million dollars in EBIT to the segment every quarter beginning in Q4 this year or how should we think about that?.

Michele Santana - Chief Financial Officer

So, in terms of the gross margin with Zale and really there is not a good comparison for you, unfortunately not. We didn't have them at Q1, and if you look at what their reported gross margins would have been, it's really apples and oranges because they were on a LIFO basis.

So, I really can't talk directly to the gross margin other than we know it is lower than our Sterling division and it is an area of focus as it relates to our synergies.

We anticipate 50% of our synergies are going to come through gross margin between our merchandising and sourcing initiatives which really kind of leads then into your second question on how to think about those synergies and is it SG&A versus gross margin. I think you're going to start seeing them coming through a little bit both at the same time.

When we talk about our gross margin synergies, we'll start seeing some from the procurement process. The other one we talked about from a gross margin standpoint is our discount controls, and so that is something that we've been currently working on, on getting more of a systematic, more visibility into the discount control process at Zale.

So, I think that's when we could start seeing it at the tail end of this year, as well as we'll start getting some of that SG&A savings coming in on the back half. So, I think it'll be a little bit of a blend between those two. And then your final question, Ike, in terms of ADS, you're correct in that. Our ADS contract goes into effect in October.

So, we will have, at the tail end of the year, ADS in place. And we would expect to see some benefit for that last quarter of the year..

Ike B. Boruchow - Sterne Agee CRT

Got it. Thank you..

Michele Santana - Chief Financial Officer

And just to remind you, Ike, on that front, from a synergy standpoint, we did exclude our ADS savings, which if you quantify that full-year effect, is $22 million. That was excluded from our synergy number. But I think we'll see some benefit at the tail end of our fourth quarter..

Ike B. Boruchow - Sterne Agee CRT

And is the ADS benefiting in gross margin or SG&A?.

Michele Santana - Chief Financial Officer

It will be in SG&A..

Ike B. Boruchow - Sterne Agee CRT

Okay, great. Thank you..

Michele Santana - Chief Financial Officer

Thanks, Ike..

Mark S. Light - Chief Executive Officer and Director

Thank you..

Operator

Your next question is from Scott Krasik with Buckingham Research. Your line is open..

Scott D. Krasik - The Buckingham Research Group, Inc.

Hi, everyone..

Michele Santana - Chief Financial Officer

Good morning..

Mark S. Light - Chief Executive Officer and Director

Hi, Scott..

Scott D. Krasik - The Buckingham Research Group, Inc.

Let's pick that up. Having some problems with the phone. Hi.

Can you hear me?.

Michele Santana - Chief Financial Officer

Yes..

Mark S. Light - Chief Executive Officer and Director

Yes, we can..

Scott D. Krasik - The Buckingham Research Group, Inc.

Sorry about that. Okay. Good quarter. Just qualitatively or quantitatively, I think Mother's Day is probably the signature event in 2Q. Can you talk about how people responded to your events there? And then there's a lot of talk around fashion watches starting to slow. You called out some pretty good results in watches.

How would that affect your business if people buy more fashion jewelry? Will they buy better watches? You thoughts there as well. Thanks..

Mark S. Light - Chief Executive Officer and Director

Yes. As it relates to Mother's Day performance, Mother's Day is 10 days of our entire second quarter. So, we feel we've obviously took Mother's Day in consideration and we feel good about the guidance that we gave you all. So that's as much I'm going to say about the Mother's Day performance.

As it relates to fashion watches and fashion jewelry, fashion watches specifically the Movado brand is doing very well with us; our Citizen brand which has a lot of fashion styling within their brands are doing well, and continues to gain momentum and doing well. And then our UK our timepiece business is doing very well also.

So, as a whole, I'm not sure I understand the question completely, but how does fashion watches have an effect on fashion jewelry? We don't see a lot of tradeoff there. It's pretty much a different customer set than it is in the fashion world, but there's components of it.

What we see more commonly is within fashion jewelry you may have a tradeoff of diamond necklace versus a bracelet or something of that nature. Hopefully, that answers your question, Scott..

Scott D. Krasik - The Buckingham Research Group, Inc.

It does. And then just more specifically to the beading part of your – and the charm part of your fashion jewelry business..

Mark S. Light - Chief Executive Officer and Director

Yes. In the UK our bead business is very strong. In our U.S. businesses, whether it be Sterling or Zales, we continue to see improved run rate from the numbers that we shared with the market in the fourth quarter. So, there is definitely an improved run rate going on and the bead business is an important business for us.

And we continue to partner with all of our bead partners to continue to enhance our assortment and enhance our promotions and enhance our marketing..

Scott D. Krasik - The Buckingham Research Group, Inc.

Awesome. Thanks, guys..

Mark S. Light - Chief Executive Officer and Director

Thank you..

Operator

Your next question is from Jeff Stein with Northcoast Research. Your line is open..

Jeff S. Stein - Northcoast Research Partners LLC

Good morning, guys. I'm wondering as we look at your comp guidance for the second quarter, can you talk to us a little bit about what the assumptions are for the various divisions? In other words, kind of what is the assumption in U.S., UK, and Zales? Thank you..

Michele Santana - Chief Financial Officer

Good morning, Jeff. Thanks for the question. Jeff, unfortunately, we don't break down the guidance between the expectations whether it's store brand or even geography. I mean, all I would add to that is directionally, our UK, they really have some strong momentum going. We're really pleased and proud of the performance that they have.

But beyond adding that little bit of color, we don't break it down by geography..

Jeff S. Stein - Northcoast Research Partners LLC

Okay. And I noticed that in the first quarter, you closed 11 stores in the Zales division, and I think if I recall back in Q4, you kind of indicated that we were looking or about flat for the year.

So, are you going to be adding locations or has anything changed with regard to plans for openings and closings in that division?.

Mark S. Light - Chief Executive Officer and Director

Yeah. In the Zale division, Jeff, we expect to open up to 35 stores, about 25 Zales and 10 Piercing Pagoda store locations. And we plan on netting out a basically flat growth. We got 11 so far and there's a chance that there'll be another 20, 25 closed.

But we watch that – literally we watch it every month, every quarter because a lot of these stores that used to be core-performing stores now that are getting some of the synergies and the benefits of the collaboration from Signet, they slowly turned to profitable stores that we have seen over the years both in our UK division and our Sterling division.

But for now, we plan opening up to 35 stores, 25 Zales, 10 Piercing Pagodas, and probably closing about the same amount and being flat as far as square footage going through the Zale division..

Jeff S. Stein - Northcoast Research Partners LLC

Great. Thank you. And one quick one for Michele. The other operating income line, you showed a real healthy increase there.

Would that be kind of a run rate we should look to continue through the balance of the year or was there something in Q1 that would cause it to be higher than Q2 through Q4?.

Michele Santana - Chief Financial Officer

I would say, Jeff, there was nothing unusual in Q1 that would have caused that to be higher but again, as you know, we won't give guidance for the full year on a financial line item or even on a quarterly basis. I think you can just look at our run rate to make some assumptions..

Jeff S. Stein - Northcoast Research Partners LLC

Got it. Okay. Thank you very much..

Michele Santana - Chief Financial Officer

Thanks much, Jeff..

Mark S. Light - Chief Executive Officer and Director

Thank you..

Operator

Your next question is from Oliver Chen with Cowen and Company. Your line is open..

Oliver Chen - Cowen & Co. LLC

Thanks a lot on solid results, guys. Thank you..

Michele Santana - Chief Financial Officer

Good morning, Oliver..

Oliver Chen - Cowen & Co. LLC

Good morning. I know you've been doing studies, strategic studies on the brand architecture as it relates to the opportunities and cross-sellings and the synergies on that side.

Could you just elaborate on what might be possible in terms of making sure you segment your brands optimally across your banners? And then on the holiday, it would be nice if you could just give us a little refresher on what you're most excited about in terms of year-over-year innovation as you look forward to the holiday selling season..

Mark S. Light - Chief Executive Officer and Director

Okay. As far as the brand segmentation studies, thank you for bringing that up, Oliver, because you are giving me a global opportunity to do a commercial here.

June 24, we are hosting the investor conference, and at that time, we will be sharing with the market our brand segmentation and how we plan on taking our brands into the future, our store brands.

But I'll give you a very quick overview, Oliver, because I won't give any adjustments, but the bottom line is the core of our customers in the U.S., Zales, Kay, and Jared's are within the mid-market. They actually have different customers, different base customers within that mid-market.

And it's very clear to us that there is different segmentation within the mid-market. And we will define those segmentations to the market and to all of you at the investor conference. You can understand from our research and understanding our core customers how we can take our core customers for each brand.

It was one of the nicest things that we found during the analysis of the Zales acquisition, is that Zales customer within the mid-market is actually different than that of Kay's and Jared. And so, we're going to have strategies and initiatives how we can penetrate those segmented customers even further.

So, I need a lot more time, Oliver, to get into it. And so, please come to the conference and we'll be able to discuss it in more detail. As it relates to what we're most excited about the holiday, I'm not going to share too much, Oliver, because we have a lot of competitors out there.

But I will tell you that between our merchandising and marketing teams, there's a lot of exciting new tests in place, as much if not more than I've seen in our company over the last several years that we are excited about launching during this fall season.

And again, I'm not going to share with you, but I will just give you that I've been here a long time and we've got this particular upcoming holiday season we've got more in tests that we're excited about than I remember for the last couple of years. So, I'll leave you with that and hopefully the customers react in the same way as I am excited..

Oliver Chen - Cowen & Co. LLC

Yeah. Okay. Thank you, that's helpful. And as we look across retail, wearable technology does seem to be occupying the minds of consumers. And I know that you have an awesome bridal business, as well as a unique proprietary brand portfolio.

But is that something you're seeing or thinking about as you plan product and demand creation on the marketing side?.

Mark S. Light - Chief Executive Officer and Director

First of all, it's something we're definitely thinking about. Anybody who's selling any type of product being worn on their body, their wrist, their neck is a competitor of ours. And wearable technology is something we're all over.

And we're obviously talking to all of our current partners and we're looking at the opportunities of what we can do to be in that facility and something we're all over. As it relates to our current watch business, it is not affecting our watch business. Our business, as you've heard and seen is, our watch business is doing well in the UK and the U.S.

But we are all over wearable technology. We'll stay very close to it, and I'm sure in the near future, you'll start seeing some opportunities for the Signet business probably in the next year timeframe, but we are definitely all over it..

Oliver Chen - Cowen & Co. LLC

The last thing is on Jared. You've talked about it on the call. Thank you for the details.

But what's story for the nature of the opportunity in the product assortment? Are you thinking that the gifting side of the business in terms of – just curious with respect to the price points of the portfolio where you felt like maybe you could install on more products or brand newness?.

Mark S. Light - Chief Executive Officer and Director

I think on both fronts of the business, we see opportunities. On the gifting side, we definitely have some tests in place with some exciting things that hopefully will run through the Christmas season if the tests continue to do well.

And on the bridal side, as I stated, Vera Wang is testing very well on the bridal side and the bridal business is of critical importance and if we're going to be best in bridal, our Jared business needs to continue to invest in the bridal business.

So, on both sides of the business, we are testing and looking into enhancing both our gifting and our bridal business in the Jared business as well as our entire business. But obviously, Jared's got a little bit more focus on it..

Oliver Chen - Cowen & Co. LLC

Okay. Thanks, guys. Best regards for the spring and summer and holiday..

Mark S. Light - Chief Executive Officer and Director

Thank you. Same to you, Oliver..

Michele Santana - Chief Financial Officer

Thanks, Oliver..

Operator

Your next question is from Janet Kloppenburg with JJK Research. Your line is open..

Janet J. Kloppenburg - JJK Research

Good morning, everyone. Thanks for all the detail this morning. Mark, just one more question on Jared.

I'm wondering if you think that your initiatives can drive traffic improvement in the second quarter or if your second quarter guidance on comps sort of assumes that there will be an unchanged trend, but perhaps that it should improve as we move through the rest of the year? And then with respect to Zale, I wondered about the training program and to upgrade the associates and how far along we were in that process because I think it's helping a lot?.

Mark S. Light - Chief Executive Officer and Director

Thank you, Janet. As far as Jared goes, built into our guidance is our – within that overall guidance, Jared business is built in that and we're not going to get much more detailed into that. But I will say, as I said earlier, is that of what we do during the first and second quarter, there's a lot of testing going on for the fourth quarter.

So, a lot of the testing that we're doing will help benefit the third and primarily the fourth quarter. As far as Zale's training programs go, I've said this over and over, but diamond selling training is a journey. There's no destiny.

And the Zale teams are doing tremendous on, first and foremost, understanding the basics of how to share with customers the features and benefits of selling a diamond, specifically selling Vera Wang and branded diamond programs. And we continue to enhance that journey and taking further in further steps in enhancing the Zale training team.

So, we have basic training going on now and we will advance the next level of training. We're right now getting their teams ready for career development training for next year. So, this training is a true journey.

And quite frankly, we have a very good template in our Sterling division that we're sharing with the Zale team and again going back the maturity curve, it will help the Zale business continue to grow. But it's not something that happens overnight..

Janet J. Kloppenburg - JJK Research

Thank you, Mark..

Mark S. Light - Chief Executive Officer and Director

Thank you..

Operator

Your next question is from Rick Patel with Stephens. Your line is open..

Rick B. Patel - Stephens, Inc.

Good morning, everyone. Nice quarter..

Mark S. Light - Chief Executive Officer and Director

Thank you, Rick..

Michele Santana - Chief Financial Officer

Thanks, Rick..

Rick B. Patel - Stephens, Inc.

It's been about a year since you've closed the Zale deal, so can you take a step back and reflect on how the integration has played out so far? Perhaps what surprised you to the upside and worked out better than you initially expected? And then on the flipside, what's been more challenging than you maybe initially planned for?.

Mark S. Light - Chief Executive Officer and Director

Sure. I would say that what's – I won't say it surprises. What pleasantly pleases us is the way the Zale team members are engaging with not only our team but also collaborating with us and really embracing our strategies.

The Zale team members both in the stores and in their home office really are embracing the Signet culture and the Signet values and the Signet strategies very well.

And I've been through a lot of acquisitions, and one this big for the team members to engage and embrace our strategy so well is something that we're just so very pleased about at this pace.

We've shared this before, and it's something we expect that with Zale having some of the financial problems they had over the year that they did invest in their technology in the business. And we expected there to be a lack of investment, and we expected them to be behind the Sterling divisions in technology.

When you get involved with this and you really understand the business, we were surprised at how far behind they were in investment technology and how much we have to get involved and invest more into their technology.

That being said, we have plans for it, we have a great new Chief Information Officer named Dan Shull, who we have a hope would roadmap the technology strategy in place. But the technology was something that was a little worse than we expected it to be..

Rick B. Patel - Stephens, Inc.

Can you talk about pricing? Do you feel comfortable with where you are with the adjustments that you've made this year or should we expect some more refinements as we go through the year? And as a follow-up, can you talk about the market prices for diamonds right now and how you expect they will impact input cost in the future quarters?.

Mark S. Light - Chief Executive Officer and Director

As far as pricing – and, Michele, you could talk about more details, there was no major price increases. There were some subtle prices increases done in all of our divisions. It wasn't major. And the marketplace is a challenging retail marketplace out there. So, I wouldn't plan on more increased pricing right now.

Right now, we want to capture a profitable market share, but I wouldn't plan on more price increases.

And what was the second?.

Michele Santana - Chief Financial Officer

Yeah. So, in terms of diamond pricing, Rick, what we've said at the onset of the year and what we're seeing is really kind of a low-to-mid inflationary increase in the diamonds. And again, it always depends on cut, quality, size, et cetera.

But low-to-mid is kind of where it heads out and what we're seeing on the diamond inflation side, and then earlier we talked about on the gold front that we are continuing to see the lower commodity cost. So, that's how you should be thinking about it..

Rick B. Patel - Stephens, Inc.

Thanks. Good luck for the rest of the year..

Mark S. Light - Chief Executive Officer and Director

Thanks, Rick..

Michele Santana - Chief Financial Officer

Thanks very much..

Mark S. Light - Chief Executive Officer and Director

Okay. We'll take one more question and – we'll take one more question, operator..

Operator

Certainly. Your final question is from Bill Armstrong with C.L. King & Associates. Your line is open..

William R. Armstrong - C.L. King & Associates, Inc.

Good morning, Mark and Michele. Just one more on Jared. So, it sounds like your overall transaction count was down.

Were there specific product categories or areas that were weak and that you think offer some opportunity as we move through the back half of the year?.

Mark S. Light - Chief Executive Officer and Director

Of course, there are some categories that are weak, and then the ones that are strong I shared with you earlier. I don't want to get into the product categories because our job as retail merchants is to constantly refine and enhance our business.

And that's what I keep on sharing with you, Bill, is that our merchants right now are diligently looking at what's doing well, what's not.

They're testing other opportunities and gift-giving programs, so we continue to enhance our traffic, but it's important to understand that the average sale going up is definitely part of this best-in-bridal strategy. And so, we expect the average sale to go up. We want those units.

We want to continue to increase transaction, of course, so we've got programs in place. But as a whole, the Jared market and the Jared business is different than the mall business.

And it's just something we believe firmly that we've captured profitable market share because a lot of our competitors outside the mall are having challenges in the retail jewelry marketplace. So, we believe Jared is capturing profitable market share, and then for the fourth quarter, we'll have a lot of new programs in place to continue to do so..

William R. Armstrong - C.L. King & Associates, Inc.

Are you concerned with any possible slowdown in spending by maybe the higher-end consumer on jewelry or other fashion categories or discretionary categories?.

Mark S. Light - Chief Executive Officer and Director

No, we're not really concerned. Actually we've done a lot of – we've done a lot of research and a lot of surveys. And the most important thing that we know is that our products, jewelry is definitely in favor with the customers, we've favored and it hasn't changed.

So, customers still very much appreciate and like to use jewelry to express their emotions. So, we're not concerned. If I had to say we're concerned of anything is other than us, we would like for more of our industry to advertise more. We need our industry. We are the only big national advertiser out there.

And to compete with the other products for that discretionary income is we need our industry to advertise more. We are going to, but our product is in favor, and customers definitely like to express emotion through our products. So, no, we are not concerned about that..

William R. Armstrong - C.L. King & Associates, Inc.

Okay. Great. Thank you very much..

Mark S. Light - Chief Executive Officer and Director

Thank you..

Michele Santana - Chief Financial Officer

Thanks..

Operator

And as there are no further questions at this time, I'll turn the call back over to Mr. Light..

Mark S. Light - Chief Executive Officer and Director

Thank you. Thank you for taking part in this call. Our next scheduled call is on August 27, when we review our second quarter results. Also, on June 24, we'll host a conference in New York for the investment community.

We'll have several insightful presentations including content on our customer segmentation efforts and how we plan to differentiate our store brands to maximize our share of the mid-market of the jewelry industry. Thank you, all, again and good-bye..

Operator

Thank you, ladies and gentlemen. This concludes today's call. You may now disconnect..

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