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Technology - Software - Application - NYSE - US
$ 22.74
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$ 1.08 B
Market Cap
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EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2017 - Q1
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Executives

Stefan Schulz - EVP and CFO Andres Reiner - President and CEO.

Analysts

Ben McFadden - Pacific Crest Securities Scott Berg - Needham Jackson Ader - JPMorgan David Griffin - William Blair Nandan Amladi - Deutsche Bank Tim Klasell - Northland Securities Rishi Jaluria - JMP Securities Matt VanVliet - Stifel Joseph Fadgen - Craig-Hallum.

Operator

Greetings and welcome to PROS Holdings First Quarter 2017 Earnings Conference Call. At this time, all participants are in a listen-only mode. A question-and-answer session will follow the formal presentation. [Operator Instructions] As a reminder, this conference is being recorded. I would now like to turn the conference over to Mr.

Stefan Schulz, Chief Financial Officer for PROS Holdings. Thank you, Mr. Schulz. You may now begin..

Stefan Schulz Executive Vice President & Chief Financial Officer

Thank you, Operator. Good afternoon, everyone, and thank you for joining us. With me on today's call is Andres Reiner, President and Chief Executive Officer.

Before we begin, note that some of the information we will discuss during this call will consist of forward-looking statement including without limitation, our guidance, our strategy, future business prospects, revenue, margin, and market opportunities. Actual results could differ materially from our current forecast.

Please refer to the risks and uncertainties, as well as other factors described in our filings with the SEC for more information. PROS assumes' no obligation to update any forward-looking statements to reflect future events or circumstances.

Also during the call we will discuss financial results in accordance with Generally Accepted Accounting Principles or GAAP, as well as certain financial results and forward-looking guidance on a non-GAAP basis.

A reconciliation of each non-GAAP measure to the most directly comparable GAAP measure to the extent available without unreasonable effort is available on the press release distributed earlier today and in the Investor Relations section of our website at pros.com.

A replay of today's call is also available there and we encourage everyone to review this additional information. So with that, I will turn the call over to Andres..

Andres Reiner Chief Executive Officer, President & Director

Thank you, Stefan. Good afternoon, everyone, and thank you for joining us on today's call. I would like to start by thanking our PROS team for a strong start to 2017. We continue to execute on our growth strategies to drive momentum and deliver value to our customers.

In the first quarter we exceeded the high-and-over guidance for both total revenue subscription revenue. We also passed another important milestone in our cloud transition.

We returned to year-over-year revenue growth for the first time since we began this transformation reflecting our success in driving value to customers and making it easier for them to buy, implement and expand our solutions. I cannot be more proud of our team for this incredible accomplishment in our strong first quarter overall.

We feel we're hitting our strides to cloud company as our momentum builds with each quarter of execution. Our team is galvanized around our mission. Our customers are getting outstanding value for more solutions and our growth strategies are working.

Today I will share a few highlights of how we’re driving our land and expand business through innovation and industry go-to-market strategies. First, on innovation we believe are in the strongest market position we've ever been. We said at the intersection of two major forces in the market, modern commerce and machine learning algorithms.

In modern commerce B2B and B2C buyers expect personalized frictionless and consistent buying experiences across all channels. We helped companies adapt to this new reality with real-time dynamic offers, prices and quotes powered by machine learning algorithms.

In fact, according to Forrester Research more than 50% of B2B companies are moving towards dynamic pricing and offer personalization to meet the demands of modern commerce. Let me share one example of this exciting transformation.

The European utility company recently collected PROS to help protect and grow their B2B market share after deregulation changer competitive environment. Their strategies to compete with better personalization and improved responsiveness for B2B customers with our solution including a more robust self-service e-commerce experience.

For more than three decades we have pioneered the data science needed for modern commerce. Real-time forecasting, dynamic pricing, cross-sell upsell, offer optimization, opportunity detection and mix optimization are just a few examples of our machine learning innovations.

We believe no other company in our space can match our decades of experience in train algorithms combined with industry expertise breath of offering in our track record of creating real tangible value. Let me illustrate how this came together to help the customer in the food industry outperform.

Last year Food Services of America adopted our price guidance solution to deliver personalized prices in quotes. They recently expanded to our new opportunity detection solution which uses machine learning to uncover cross-sell opportunities from customer buying patterns.

The customer estimates that opportunity detection history has been more than 100 basis points of incremental revenue after just a few months, all from a solution that we can deploy in less than 30 days. Innovation is an important part of our land and expand strategy and we're pleased with our progress in the first quarter.

As we look ahead we will continue to invest in innovations that power modern commerce. In fact, next week at our Outperform Conference we will showcase our latest innovations in cognitive computing, virtual-reality, opportunity detection, and much more.

Our second strategy for driving land and expand businesses are industry focus go-to-market approach. We're infusing industry expertise into our sales and marketing efforts to drive new winds than using our industry QuickStart packages for faster starts and expansions. I’ll share an example.

In the first quarter in new industrial manufacturing customer went live with our price guidance solution in four subsidiaries of a U.S. business unit. Using our industry QuickStart program we delivered the solution in just over 120 days.

Before the initial implementation was even done, the company decided to extend the solution to another separate business unit in Europe, and now they are evaluating additional business units in additional solutions. This rapid time to value in expansion is exactly what we expected from our cloud strategy in industry approach.

It's exciting to see our vision unfold. Another key adoption in growth drivers are technology partners strategy. Our solutions are accessible through our customers existing technology platforms such as CRM and e-commerce systems.

For CRM in the first quarter we added several new smart CPQ customers such as a global utility company, a chemical manufacturer and an airline. Our solutions are also available on leading e-commerce platform such as Salesforce communities, SAP Hybris and CloudCraze who were collaborating with Purina Animal Nutrition B2B e-commerce platform.

We continue to extend our reach in the market through our Microsoft partnership.

Recently we showcased our machine learning innovations to Microsoft customers and sellers at the Microsoft CXO Summit, eXtreme365 and the CRMUG Summit where global field engagement strategy with Microsoft has driven a solid uptick in referrals and co-selling opportunities.

Through Microsoft Azure we're expanding our global cloud reach such as leveraging Microsoft's new data centers in Germany to serve for European customers with local data privacy and security. We're off to a good start this year and we're confident with our outlook for the rest of 2017.

Our strategies regarding growth and adoption are working as more companies make this shift to modern e-commerce. We believe we have a powerful home-field advantage with our decades of experience in machine learning algorithms.

You can hear more about this at our Outperform Conference next week where customers are eager to share their modern commerce success. You can see firsthand why we're named a winner of the CRM Watchlist Award for the fourth year in a row. And why Saint-Gobain won a prestigious award for the digital transformation powered by PROS.

This is an exciting time for PROS and for our customers as our machine learning solutions takes center stage in modern commerce. We're grateful for your support and we hope you can join us next week. With that, I like to turn the call over to Stefan to comment on our financials..

Stefan Schulz Executive Vice President & Chief Financial Officer

Thank you, Andres. Before I discuss our performance, I would like to remind you that we will be holding an Analyst Briefing next Thursday, May 11 during our Outperform Conference in Chicago. The briefing will also be available via webcast.

You have a chance to hear from several members of our leadership team about how we are executing on our growth strategy, we hope you can join us. Now turning to our first quarter performance, I would like to start my thanking our team for a strong start to 2017.

Our focus on driving growth while becoming more productive and efficient is helping us to reach new milestones and helping us to stay on track with our key cloud transformation goals.

As Andres mentioned, the first quarter was particularly rewarding because we returned to year-over-year revenue growth less than two years after starting our cloud transition. This is a testament to the strength of our people and our products, as well as the loyalty of our customers.

Now with this milestone behind us, we expect to deliver year-over-year revenue growth on a quarterly basis going forward and we remain on track to achieve 20 plus percent revenue CAGR over the next five years. Another goal we set was to drive better than 40% subscription revenue growth in 2017 and then accelerate that growth in 2018.

With nearly 50% subscription revenue growth in Q1, we are ahead of that pace early in 2017. We also set a goal to cross over to positive free cash flow in late 2017 setting us up for full-year free cash flow in 2018.

Even though we had free cash flow burn of $13.2 million in the first quarter and will burn cash in the second quarter, this is consistent with our model and we are still on track to our goal of turning the corner on free cash flow in the latter part of 2017. Now for more details on our P&L results.

Total revenue for the first quarter came in at $40.1 million up 6% year-over-year and above guidance. As indicated, revenue outperformance was driven by strong subscription revenue of $12.2 million which also exceeded the high-end of guidance. Subscription and maintenance revenue together make up our recurring revenue.

In the first quarter, our recurring revenue was $30.3 million up 22% year-over-year. We had a particularly strong quarter for maintenance revenue with strong collections in the quarter on accounts that began revenue recognition when cash is received. This led to approximately a $1 million one-time benefit to maintenance revenue.

Our recurring revenue made up 75% of total revenue as compared to 66% last year. This keeps us on track with our long-term target of better than 85% recurring revenue mix. Recurring portion of our deferred revenue was $68.1 million at the end of the first quarter up 27% over the same period last year.

Non-GAAP gross margins were 61% in the first quarter relatively flat when compared to last year. We continue to see short-term downward pressure from the subscription and services parts of our business. As we have discussed, we believe these are short-term headwinds resulting from us building a global infrastructure for our subscription business.

For example, we recently achieved the ISO/IEC 27001:2013 certification for information security. We believe these investments in data security and privacy are key to scaling our cloud business over time. As we better leverage our global infrastructure, we will see our subscription margins improve.

In addition, our margins have been impacted by our investments to reduce implementation times such as our new implementation packages that can reduce implementation efforts by 20% and deliver value in less than 90 days. We expect our services margins to improve as we scale using these packages.

We remain focused on achieving our long-term gross margin target range of between 69% and 72%. Now turning to free cash flow. In Q1, our free cash flow burn was $13.2 million, our cash balance and short-term investments at the end of the first quarter totaled $117.9 million.

As I mentioned earlier, our first quarter and projected first half burn is consistent with our plan and we will continue layering our subscription billings on top of the existing recurring billings while driving further productivity and efficiency in the business to achieve our full-year free cash flow burn estimate of between $19 million and $21 million.

Now turning to guidance. For the second quarter, we expect total revenue to be in the range of $38.5 million to $39.5 million, a 5% year-over-year increase at the midpoint. We expect subscription revenue for Q2 to be in the range of $13 million to $13.3 million up 44% over the second quarter of 2016 at the midpoint.

We expect our adjusted EBITDA loss for the second quarter to be in the range of $11.5 million to $10.5 million. With an estimated non-GAAP tax rate of 36% in the second quarter, we anticipate a non-GAAP loss per share between $0.27 and $0.26 per share based on an estimated $31.4 million basic shares outstanding.

For the full year, we are reaffirming our guidance estimates on all financial metrics, as well as ARR of between $147 million and $149 million. Overall, we are pleased with our first quarter of 2017. We're confident we have the right team, innovation strategy and industry focus in place to achieve our long-term growth and profitability goals.

We are grateful for your support of PROS and we look forward to speaking with you in our Analyst Briefing next week. With that, let me turn the call back to the operator for questions.

Operator?.

Operator

[Operator Instructions] The first question is from Ben McFadden of Pacific Crest Securities. Please go ahead..

Ben McFadden

Hi guys, thanks for taking my questions. I want to start - it seems like a solid quarter on the recurring deferred revenue growth, that's a mouthful, 27% growth. Andres I want to start, I guess from a qualitative perspective maybe you can give us some sort of color on as we look at the strength that you had in Q1 in that number.

How much of that came from this vertical focus, our industry focus, sales reorg that you've done essentially over the last year..

Andres Reiner Chief Executive Officer, President & Director

Ben, we're very happy with the momentum we had in Q1 especially following the best quarter that we've had in our history in Q4 to have a strong start in Q1 was very good and obviously I think a lot of our initiatives that we put in place from our industry packages and our industry go-to-market are definitely resonating in the market.

And in our capabilities around our smart CPQ solution and the differentiation around that with our pricing pro, we are seeing really resonate in the market..

Ben McFadden

And then I guess second question for Stefan, I wanted to return to this free cash flow discussion, the $13 million burn versus the guidance for 19 to 21.

Maybe you could kind of help us walk through where you’re seeing those efficiencies and improvement in productivity that will get you significant improvement as we head to the second half of the year on that free cash flow number..

Stefan Schulz Executive Vice President & Chief Financial Officer

Yes, so Ben I'll tell you that when you look at our first quarter that's when you see a fairly significant cash outlay when it comes down to payroll taxes that's when they reset for the year, you also have - that's when a lot of the variable compensation is paid out.

So when you look at the first quarter there is a - there's a concentration of those types of payments that are made that actually make that number look a little worse than what you might be expecting at least from a quarter perspective for the full year.

So we still feel very good about the guidance we gave for the full year of the $19 million to $21 million burn. We won't see the same level of cash expenditures that we saw in the first quarter of this year repeating themselves in the second, third, and fourth quarter.

So that's going to be obvious tailwind to us but the second piece of that tailwind is as we continue to layer in more and more of our SaaS bookings, our billings are going to go up as well, and we’ll start to receive more absolute cash. One final comment on that is, you may look back to last year and say, well, I didn't see a big burn last year.

Well, last year was the bonus in the variable comp payments coming off of 2015 year where we didn't pay a lot of the variable compensation because we were not on our plans because of the Q4 quarter that we had. And so therefore we didn't have a lot of the same cash expenditures impacting us in Q1 of last year..

Ben McFadden

Great. Thanks very helpful..

Operator

Thank you. The next question is from Scott Berg of Needham. Please go ahead..

Scott Berg

Hi Andres and Stefan, congrats on a great quarter. I've two questions. First of all, first question is, Stefan, you had made the comments about that you feel very confident and you feel very comfortable with your 5-year outlook for 20% revenue growth CAGR.

I guess, what happened either in the quarter or the last couple quarters to continue kind of giving you visibility into what that number of the confidence and what that number is like over the next several years?.

Stefan Schulz Executive Vice President & Chief Financial Officer

I guess rolled it out more officially, I guess it was back in November, and when we wrapped up Q4, now we’ve wrapped up Q1, Scott, what we're seeing is we're seeing basically the dominoes coming in exact alignment with how we were thinking they would when we sat down and talked in November.

So the biggest domino to come over was the returning to year-over-year subscription and total revenue growth for Q1. And we actually achieved that. And we would have achieved that even without some of the tailwind benefit we received from some of the maintenance revenue which you probably saw in the numbers as well.

We would actually have achieved that year-over-year growth. So what I'm basically saying is this is very much in line with the overall plan. We’re seeing the model come into plan as we lay out our guidance for Q2, knowing what kind of subscription revenue is in Q and the maintenance revenues that’s in the Q.

We feel like we're very well aligned to that 5-year plan that we had laid out..

Scott Berg

Great. And my follow up question for Andres is, I know you’re not giving quarterly metrics around sales PCB, ARR et cetera, last two years during the transition but considering the recurring deferred revenue number was up nicely in the quarter, 27% year-over-year.

Can you add a little color in terms of some of the sales traction you’re getting maybe on a geographical basis? Do you still hear about some challenging environment in Europe, didn't know if you’re facing any of those similar challenges..

Andres Reiner Chief Executive Officer, President & Director

So overall, we were very happy with the momentum that we're seeing and good momentum across all of the regions. And frankly, especially Europe was strong for us in the quarter. So we continue to see very good momentum and good interest in our solutions across Europe. So that was an area that we were actually quite pleased to see..

Scott Berg

Great. That’s all I had at the moment. Thanks for taking my question..

Operator

Thank you. The next question is from Jackson Ader of JPMorgan. Please go ahead..

Jackson Ader

Thank you. Good evening, guys. So the first question for Andres. In your script, you pointed out that one of the customers, I think it was in manufacturing, actually decided to expand their deal before the implementation was even through.

I'm just curious how did they know that the product was going to work? Why did they expand if the implementation wasn't even finished?.

Andres Reiner Chief Executive Officer, President & Director

Yes, that's a great question. I think as part of our strategy in our industry go-to market approach, is you’re seeing our industry packages and this industrial manufacturing deployed, as I communicated in about 120 days, just over 120 days. Way before that, they’re already getting value.

So over 120 days, is when they have fully deployed and everything like but in a very short amount of time, they are actually able to see analytics and start making decisions in their business that actually positive impact their business.

And I think the success is that they can see the value that's going to generate even before going live which gives them confidence to go ahead and expand in other geographies.

And this scenario that we've seen across - this is just one of the examples we've seen in several cases of deals that closed in the last 18 months where they started to get value and they’ve expanded in following quarters which is something that really we're very pleased to see and we've known for many years that the value that we drive is very tangible.

And as they are implementing, they can see how much value potential there is..

Jackson Ader

Okay. I got you. Then my follow-up for Stefan. I understand that the 1 million one-time benefit in maintenance is going to skew a little bit.

But what's the main driver for the sequential decrease in adjusted EBITDA and the widening I think of the loss in the second quarter versus the first?.

Stefan Schulz Executive Vice President & Chief Financial Officer

So I don’t know if you’ve got a beep or not, we just had a beep back on the other line here. So, yes you’re right, to start with when you look at our revenue number, we had a one-time benefit from some cash collections that drove a better than expected Q1 and we’re not going to see that again in Q2.

But it really was, if you think about, it was really more of an acceleration of the revenue. And so we really we're expecting it to happen in Q2 and Q3. So from a year's perspective, it didn't really impact us.

But moving then on down into the overall expense line and overall profitability line, we’re still doing a good job of managing our expenses, we're doing a good job of making sure that we’re more productive, and we’re gaining efficiencies in our organization and when you look at our overall model, and if you look at how this falls to the bottom line, to your earlier point, our profitability really isn't changing much from what we delivered in Q1 even though we're seeing a, call it a million dollar decline at the midpoint from a revenue perspective.

But we will continue to see some investments in our cost of sales especially on subscription line item. That will be a cost that does inflect as you see more and more subscription revenue. And so that's probably the one area that you're seeing have a little bit of an impact in Q2 versus Q1.

That trend should start to change as we start to see an acceleration of subscription growth and total revenue growth which will start happening as we go throughout the year..

Jackson Ader

Great, thank you..

Operator

Thank you. The next question is from Bhavan Suri of William Blair. Please go ahead..

David Griffin

Good afternoon. This is David Griffin on for Bhavan. Nice quarter guys and I appreciate you taking the question. Just a couple for us. First, I wanted to touch on the land and expand strategy. So as you’ve kind of transitioned to the cloud, you've also moved to more of the land and expand model.

It’s obviously pretty early days here but I’m hoping you can talk a little bit more about how both land and expand transaction have trended versus your expectations. And specifically on the land side, have you seen land activity accelerate this year and expecting full year growth versus 2016..

Andres Reiner Chief Executive Officer, President & Director

Yes, so we’re definitely seeing deal volumes are growing faster. So, definitely we have seen an uptick in deal volume and that’s really part of our strategy moving to cloud. It's starting small landing and being able to expand faster.

And really a lot of our investments continue be on the trial ability, how do we make it even easier we just announced, for example, the trial version of our smart CPQ on the app source in the Microsoft dynamics community and we're really pushing for more of these models where customers can start using it in a small scope and expand.

And we expect with our success of driving real tangible value to drive growth especially in the back half and as we enter into '18 and beyond through this expansion..

David Griffin

Great, that’s helpful. Secondly, just a quick question on revenue mix. So services revenue came in about a $1 million lower than we were expecting. Just wanted to follow up there and see if that was in line with your expectation, and also if you’re able to give an update on how we should be thinking about services growth for the full year..

Stefan Schulz Executive Vice President & Chief Financial Officer

This is Stefan, David. I’ll answer that. In our honesty services was a little wider than what we had thought. But not to the extent of $1 million just a few hundred thousand dollars and a lot of that had to do with the mix of bookings that we had.

I think we’ve mentioned in the past that there are certain deals an especially in the B2C area where we’ll close on some services, but because of the accounting rules we’re not really able to recognize that services until a later point in time when the customer goes live with the solution.

So that had a little bit of an impact on us in Q1 and that's what drove in our case from what we were thinking just a couple $300,000 difference in what we were thinking but that is part of what occurred in the first quarter..

David Griffin

Got it. Thank you. Just one final one if I could on CPQ attach rates.

So I was wondering if you could just give us an update on those attach rates and talk about whether you're doing a meaningful number of deals that don’t include the price optimization piece?.

Stefan Schulz Executive Vice President & Chief Financial Officer

Yes, what I would say we’re doing both we’re seeing very good tractions CPQ especially in the first quarter and overall I would say what we’re seeing is not in all cases.

We’re selling smart CPQ with our pricing PRO but I believe in most cases that’s one of the reasons we’re winners because of their value that they see in being able to drive pricing guidance cross sell, up sell and machine learning capabilities to their field and that’s well expand to e-commerce or their partners strategy.

So I think that definitely in many of the cases have been the combined offering is what differentiating us in the market..

David Griffin

Got it. Okay, great. Thanks for taking my questions..

Operator

Thank you. The next question is from Nandan Amladi of Deutsche Bank. Please go ahead..

Nandan Amladi

Hi, good afternoon, thanks for taking my question. So Andres since you launched to cloud program 18 months ago how is the average number of modules at initial purchase trended I guess asked in other way average deal size.

But you've talked obviously about the sales cycle having shrunk a little bit but about on the product side?.

Andres Reiner Chief Executive Officer, President & Director

Yes, what I would tell you is that average deal size is a little bit smaller and that's why we’re seeing the number of deals be greater than the growth and its part of that. Our strategy in the cloud is not to sell every module all at once for a larger scope.

We want to land we want to drive value quickly you know in 90 days, 120 days and then expand from there and I think that strategy is working..

Nandan Amladi

No, I was asking simply over the last 18 months not compared to the old model just with the case?.

Andres Reiner Chief Executive Officer, President & Director

No, and that’s what I have said in the last 18 months we continued to see including in the last quarter we’re seeing - continued to see more deal volume and I would say you can imagine in the early stages even though we’re selling cloud from sales motion we were still trying to sell more of our modules and larger scope as we’ve refined our sales processes we starting more with land that are smaller in expanding.

So we’re continuing to see more deal growth and obviously that our intention all along in our strategy all along.

Does that make sense?.

Nandan Amladi

Yes, and then on the product side as far as your R&D focus with your theme becoming now modern commerce would e-commerce be a natural extension to your portfolio after you build out CPQ?.

Andres Reiner Chief Executive Officer, President & Director

Yes, absolutely e-commerce it’s an area that we’re partnering and as discussed in my prepared remarks for example CloudCraze is a company we’re partnering with [indiscernible] is another technology that we're integrating with. I would say these are technology that we integrate with to help power our e-commerce solutions to our in customers.

And we’re seeing a lot of customers really wanting to step back and think about their sales strategy end-to-end and think about e-commerce not just being a channel that's for certain size customers but more a model in which customers want to engage.

And that's something that we believe is part of the future of modernizing sales is really thinking about the capabilities you need to learn about your customers their preferences and to drive this friction and selling motion. And those same capabilities obviously you want to use to drive your sales team as well and to give your sales team guidance..

Nandan Amladi

Thank you..

Operator

The next question is from Tim Klasell of Northland Securities. Please go ahead..

Tim Klasell

Yes let me throw my congratulations, as well most of my questions have been asked only a couple ones out first of all on the growth on the reoccurring side they are pretty impressive. I don’t know if you guys track at this closely willing to share.

But how much of that growth from came from new Lands and obviously people taking the SaaS offerings and how much of that growth came from maybe converting an existing maintenance customer over to the fast class one, loved to hear that as we haven’t right now..

Andres Reiner Chief Executive Officer, President & Director

No, that’s a great question. What I would tell you right now most of the growth is being driven by net new and it is part of our strategy we’ve said that expansion is an area that we're going to put more focus as we getting to 2018.

And as we drive more innovations it’s an area that we're continuing to put effort but right now our focus is net new and not migrations its less of a focus..

Tim Klasell

Okay, great.

And then just one other question obviously I know it’s Q1 but you had a pretty nice quarter yet the full year guide now seems rather conservative did some deal pull in or you’re just keeping it – two quarter ago keeping it conservative?.

Stefan Schulz Executive Vice President & Chief Financial Officer

Yes Tim, this is Stefan. We're looking at the year very similar to what we did last year, last year we also started off with a good quarter and we talked about the fact that we want to get two dots and create a line from there and then build an updated guidance from there.

We’re going to do same thing this year so we were very pleased with our first quarter especially Andres said coming off such a strong Q4 we feel like the momentum is there. And so we're excited about where we’re going for Q2 and the rest of the year.

However, we just feel like – let's get the second data point for the year in the books and then at that point we’re going to look up and tell you where we think will be for the full year, but no we feel very good about our start to the year and how we’re trending towards the midway point of the year..

Tim Klasell

Okay great. That’s very helpful. Thank you..

Operator

Thank you. The next question is from Rishi Jaluria of JMP Securities. Please go ahead..

Rishi Jaluria

Hi guys, thank you for taking my question and it nice to see a return to revenue growth in the quarter.

Just a couple quick ones here Stefan when you’re talking about on subscription margins I guess can help me understand what the drivers are behind the subscription gross margin kind of ticking down in the quarter and how we should be thinking about subscription margins going forward?.

Stefan Schulz Executive Vice President & Chief Financial Officer

Yes overall subscription margins if you kind of look back over the last several quarters they've been in the mid to upper 50s and to your point they were a little bit down from where we saw in Q4.

We do see that trend starting to change as we go through this year essentially we’re planning and we're expecting to see some leverage that build out of a lot of the investments that we've been making over the course of the last several quarters.

I talked about one of those investments which was really ramping up our security profile and building the processes and architecting the systems in such a way that our customers can really count and rely on the fact that we were running up as tight of a cloud operation as possible and reaching that 27001 ISO certification is arguably the most stringent requirement that any cloud company can achieve and we’re pleased to say we've actually passed that.

That's part of the investments that we've been making, is making sure that those are available. You probably also saw in our earnings release that we are - together with Microsoft we’ve actually opened up shop in two more regions within Germany to fulfill the growth that we see in the European region and more specifically within Germany.

So those are things that are actually being laid out and planned as a part of our infrastructure that we really think is going to be highly leverageable as we go throughout the year. So while we're not completely through with all the investments we've done a fair amount of I mean we do think there's a lot of leverage that can be built out of them.

So as we progress through especially the latter part of this year you should start to see those margins actually get into the 60s, you know as we exit this year..

Rishi Jaluria

Okay. And I know the metric, at the last Analyst Day that you told us to look at or pay attention to is this trailing 12 months recurring calculated billings metric. Now obviously we don’t have too much of history with that under our belt but just want to know, what's the right way to think about the change in that metric.

I mean is that a year-over-year sequential type of deal. And then it looks like it picked up maybe the growth now on a sequential basis slowdown from the past couple of quarters.

So maybe just help me understand the right way to think about that metric and how we should be tracking it going forward?.

Andres Reiner Chief Executive Officer, President & Director

It's a good memory because we did talk a quite a bit about this at our last Analyst Day back in November and I realize it’s a new metric but it is a metric that we want to look at and we think is the right way to look at it is on a trailing 12-month basis to your point and so when we look at the last 12 months, our calculated billings is about $126.7 million when you do the math there, and that would be up about 17% over the 12 months prior to that.

And what I will tell you is that actually the ARR is going to trend a little higher than that.

They're very closely - approximate each other very closely as you probably remember me talking about at the Analyst Day but just because of the nature of ARR versus the billing, a lot of times will get the contracted recurring revenue amount identified possibly even before it gets build and so that's why ARR is always going to be a little higher and what I would tell you is as a result of that, the ARR growth rate is a little better than what the implied growth rate would be for the calculated billings.

And I would also tell you that we expect to see an acceleration of that growth in the back half of the year..

Rishi Jaluria

Okay. Got it. And last one from my end. You talked about seeing subscription revenue acceleration into next year, what sort of visibility do you have into that and want give me that confidence, I mean is there a big portion of that that's already contracted, maybe selling off balance sheet or is there some other factors that play here..

Andres Reiner Chief Executive Officer, President & Director

So selfishly talking from a financial perspective that's the beauty of the model right, so a lot of what we're seeing as we put our crystal ball in front of us and look out to several quarters out or even the next year, you're right there is there is a lot of visibility that we have and that's very comforting from my perspective as we look out for our model going forward.

However, that's not to say that we don't need to continue with the momentum and we need to continue to layering more and more of those subscription contracts on top of one another to support the growth that we feel like is really available to us in this marketplace.

But I’m actually going to talk quite a bit about the layering impact and how that knowledge translates to growth from a revenue perspective but how that also gives us confidence in our cash flow and so I'll be talking about that next week at Outperform. So that's a good lead into some of the things that we're going to talk about next week..

Stefan Schulz Executive Vice President & Chief Financial Officer

One other point to that as well is that also the mix of the bookings gives us confidence and we talked about last year that 100% of the net new deals were at cloud in subscription base.

In Q1 we are very pleased to see that 100% of all deals were cloud and I think as we continue to see the bookings be cloud base that also helps us drive confidence in the growth long term..

Rishi Jaluria

Let me sneak one more in and I promise we’ll jump off then. Andres just wanted to kind of talk about the CPQ with Microsoft Dynamics and I know maybe a little bit more than a year ago, Salesforce spot still breaking and now they offer CPQ as kind of part of the integrated platform based on our technology.

Is there I guess potential for Microsoft on their own to be reselling or white labeling your CPQ solutions as kind of part of an integrated platform to make it more competitive with the sales force and what they offer on the platform or how should we be thinking about that?.

Andres Reiner Chief Executive Officer, President & Director

I would say that we work very closely with Microsoft on integration of our platform to have best-in-class and I think one of the advantages that we have in our partnership which spun well over a decade is that it is built on the actual platform underneath it integrates with dynamics natively.

It also integrates with Power BI in other Microsoft services around like the data lake technology the Cortana analytic suite.

And this trial version of smart CPQ is one that not just helps us and them selling their marketplace in an easier way but it also allows their sales reps to see our solution integrated and be able to then avoid in our go-to-market.

And I would say we’re working very closely as partners from a go-to-market strategy and we have a great relationship that we build over a long period of time..

Rishi Jaluria

Okay great. That’s helpful. Thank you so much Andres and Stefan..

Operator

Thank you. The next question is from Tom Roderick of Stifel. Please go ahead..

Matt VanVliet

Yes guys, this is Matt VanVliet on for Tom. Thanks for taking the question. I guess just quickly on some of the industry QuickStart packages that you talked about.

What have been sort of the first industries where you have a pretty robust product that is already being consumed pretty quickly and I guess maybe what other industries that you've historically had pretty good success selling into are you still developing those packages?.

Andres Reiner Chief Executive Officer, President & Director

Yes so we have pretty robust solutions around industries like automotive and industrial manufacturing high tech, food there is many industry that we built pretty if they get packages that drive value in a faster time. And we believe from a go-to-market we have the packages we need to really accelerate time to value in – all of our target industries.

We’re always continuing to innovate on those packages. For example, I talked about opportunity detection which – its one the new solutions that we have launched as well and this is also in a new package that we can deploy now 30 days to add value.

And this may be to a food customer for example that may have deployed or food industry package for price guidance and now it’s expanding to add opportunity detection. So you can expect us to continue to innovate across our packages and n our solutions to drive even more value to our customers..

Stefan Schulz Executive Vice President & Chief Financial Officer

Yes just to plug-in for our perform we’re going to really highlight opportunity detection and talk about why that such of value add for our customers. So definitely make sure you're there that that will be a pretty cool thing to see..

Matt VanVliet

Right. And then looking at the quota carrying sales rep number obviously climbed up a little bit here, but late in the year last year you had sort of a big jump after bit of a reduction.

Can you give us an update in terms of sales efficiency maybe across the whole structure and then also with some of those new reps how they're getting up to speed and how that might further benefit later in 2017..

Andres Reiner Chief Executive Officer, President & Director

Yes so what I would tell you sales productivity has remained about the same and we still focused on continuing to drive more sales productivity.

So I would expect not a big pick up in quota carrying personnel in the front half I would expect more back half oriented really to help for growth in 2018 and beyond but the team that we have in place is a team that we need to drive results for 2017..

Matt VanVliet

Thank you..

Operator

Thank you. The next question is from Joe Fadgen of Craig-Hallum. Please go ahead..

Joseph Fadgen

Hi guys, thanks, I'm here for Chad's, thanks for taking the questions. Kind of a follow-up to the previous question on the sales side, with the big addition in Q4 and a little bit adds here in Q1 I guess I'm wondering do you think that you add a point now where if you going to achieve that five year target of the 20% CAGR.

Do you think that the sales team is at a point where you can get that 20% CAGR growth while only growing the sales team like about 10% or at a slower pace than revenue growth or do you think it's more of a one-to-one ratio?.

Andres Reiner Chief Executive Officer, President & Director

No, I think long-term we’ve said look we put in efficiencies but we believe we need to drive even more productivity from our sales team. And thinking we’re less than two years since this transition which is a big change from a sales organization because as we recall we move from perpetual to SaaS we move to an industry focus.

And then the longer that we are through this process we're actually going to drive better productivity from our sales organization and we expect that in our model. And part of our focus even now is not to drive as much headcount growth but continuing to focus on our productivity improvement initiatives.

So long-term we don’t expect to have to hire at the same rate that our bookings growth, revenue growth is expected..

Stefan Schulz Executive Vice President & Chief Financial Officer

Yes and Joe just one or more clarification when you look at the historical numbers note that there was a shift in definition that occurred between Q3 and Q4 of last year.

So it really wasn't necessarily a big growth – in overall sales headcount that occurred in between Q3 and Q4 it was a shift in terms of how we’re focusing on both the land and expand and care for our existing ARR customer base.

So what we’re now telling you is that there is a number of people that are quoted that to increase our annual recurring revenue on an annual basis. And so that's the shift that occurred late last year.

So don't look at it as we had a significant growth and therefore we can slowdown that growth going forward because as Andres said yes we expect to see some efficiencies, but we do feel like we need to continue to grow our sales headcount or as we expect to grow our top line as well..

Joseph Fadgen

Yes, thanks I do actually remember you talking about that just looking for a little more detail but thanks. And then last one I know you kind of touched on it earlier I can’t remember if it was in the Q&A or the prepared remarks but just looking kind of by geography I mean from a revenue standpoint looks like the U.S.

was pretty strong, Europe down a little bit sequentially up year-over-year and rest of world looks flattish.

Can you just kind of give kind of region-by-region quick summary of what you’re seeing whether it's in terms of pipeline build deal activity however you want to break it down just a little more color in that kind of what you're seeing across the globe?.

Andres Reiner Chief Executive Officer, President & Director

Yes, so overall we’re seeing good activity across all regions I would say that we did comment Europe we saw particularly strong in Q1 and as we look at our pipeline overall I would say that overall in all regions specially North American and Europe we see good strength moving forward..

Joseph Fadgen

Okay. And then look like well I think about it you had the $1 million maintenance benefit that you didn't expect was that U.S.

revenues that why particularly strong this quarter?.

Stefan Schulz Executive Vice President & Chief Financial Officer

That was part of it yes..

Joseph Fadgen

Okay, all right. That’s all from me. Thank you, guys..

Operator

Thank you. There are no further questions in the queue at this time. I would like to turn the conference back over to management for closing remarks..

Andres Reiner Chief Executive Officer, President & Director

Thank you for joining us on today's call and for your support of PROS. We’re pleased with our strong start to 2017 and we're confident we have the right strategies in place to capitalize on our large market opportunity. Please join us on the live webcast of our Analyst Briefing next Thursday at 2 p.m. Central Time.

We look forward to speaking with you then. Thank you and goodbye..

Operator

Ladies and gentlemen, this does conclude today's teleconference. You may disconnect your lines at this time and thank you for your participation..

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