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EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2020 - Q4
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Operator

Ladies and gentlemen, thank you for standing by and welcome to the Douglas Dynamics’ Fourth Quarter 2020 Earnings Conference Call. At this time, all participants’ lines are in a listen-only mode. After the speaker’s presentation, there will be a question-and-answer session.

[Operator Instructions] Please be advised that today's conference is being recorded. [Operator Instructions] I'd now like to hand the conference over to your speaker today, Sarah Lauber, CFO. Thank you. Please go ahead, ma’am..

Sarah Lauber Executive Vice President, Chief Financial Officer & Secretary

Thank you. Welcome everyone and thank you for joining us on today's call. Before we begin, I'd like to remind you that some of the comments that will be made during this conference call including answers to your questions will constitute forward-looking statements.

These forward-looking statements are subject to risks that could cause actual results to be materially different. Those risks include among other matters that we have described in yesterday's press release and in our filings with the SEC. Joining me on the call today is Bob McCormick, our President and Chief Executive Officer.

In a moment, Bob will provide an overview of our performance. Then, I will review our financial results and guidance. After that, we'll open the call for your questions. With that, I'll hand the call over to Bob..

Bob McCormick

Thanks, Sarah. Good morning, everyone. I'm very pleased with our Q4 results. In fact, it’s our second consecutive quarter of positive results. Despite the difficult and usual circumstances presented in 2020, our teams have endured, remaining focused on serving our customers, and improving performance.

Attachments group performed well with a strong finish to the year, which met our expectations. Solutions improved the bottom line with particularly strong performance at Henderson. If you had shown me our fourth quarter 2020 results in April of last year, I would have said I'll take it.

While pandemic and the related economic headwinds will present some short term challenges in 2021, Douglas Dynamics is on a path to exit stronger, reaching towards our long term financial goals. Now, a quick health and safety update. From a pandemic perspective, all of our facilities remained operational throughout the quarter.

We have seen an increase in absenteeism, as people are making good personal decisions staying home when sick, protecting not just themselves but their teammates. We remain vigilant. Our protocols are effective, and we're ready to handle any outbreaks that occur.

I'm very proud of the way our people have adapted to and operated in this pandemic environment, ultimately driving performance without compromising team safety. Let's talk about the segments in more detail. First, the attachments group. It's actually pretty simple. The team executed strongly, outperforming Q4 for 2019 across the board.

As we said earlier in the year, we knew this year would be different due to below average snowfall in the previous two winters, and our pre-season order period coinciding with the start of the pandemic. Having said that, we were still somewhat optimistic for three reasons. Number one, the landscapers were not heavily impacted by the pandemic.

Number two, products such as the half-ton V-plow were very well received. And number three, despite the pandemic, dealer credit remained strong. So as previously stated, we expected dealers would be more conservative with their pre-season orders which would place more emphasis than usual on the fourth quarter. And that's exactly what happened.

Dealer orders began strengthening at the end of Q3 and into Q4, which was helped by some psychological snowfall early in the season.

For the fourth quarter, net sales increased 4% and adjusted EBITDA increased 13% over the prior year with EBITDA margins pushing 29% as reorders came in, while at the same time we kept the lid on discretionary spending under our income protection plan.

Of course, I've been glued to the Weather Channel since October and this snow season certainly has been interesting. This season started off slow with snowfall totals under the 10-year average at the end of January. Having said that, the first three weeks of February have been very strong.

At this point, I'm guessing we'll be back above average at the end of the month. It is worth noting though that while we've seen headline-grabbing storms across the country in recent weeks, we really focus on our core markets in the more heavily populated areas of the Midwest and the East Coast.

Assuming the month of March falls in line with historical patterns, we should see the snow season finish slightly above average, which is good news after the previous two years of below average snowfall. Keith Hagelin and his team have a long track record of maximizing performance of Attachments in good times and bad without fail.

We do not take their outstanding consistent performance for granted. They sometimes make it look easy, but we know that is not the case. Turning to Solutions. Very pleased with our Solutions segment results this quarter.

Despite lower revenue, overall we were more profitable and produced EBITDA margins of 12.2% DEJANA’s incoming orders were strong in 2020 when compared to 2019 despite the pandemic. Class 4 to 6 chassis supply is still unpredictable with component availability including computer chips shortages potentially impacting OEM production.

Bottom line, as the number one recipient of pool chassis from our largest OEM partner, we will continue to grow with them. Henderson's business produced an excellent quarter as chassis flow was consistent and we worked off a portion of our strong backlog.

We are paying close attention to how the municipal customers are dealing with tax revenue challenges. Municipal snow and ice control budgets are vital to ensure public safety and to allow commerce to continue. But like everything else over the past year, nothing is guaranteed. And as expected, we have seen some softness in order patterns.

And while customer quotes remain strong, incoming orders will likely continue to be soft for the first half of 2021. We will continue working our way through the backlog built over the past few years and we'll monitor the sales cycle and order trends as the year unfolds.

The important takeaway this quarter is how Henderson can perform when demand and supply align. Overall, Solutions turned in a great quarter given the ongoing environment and have found ways to operate effectively in the pandemic.

With the review of the quarter complete, I'd like to continue to focus on Henderson for a moment, but shift our focus to the vertical integration strategy, which we first outlined in October 2019 followed shortly thereafter by breaking ground on a greenfield manufacturing site in Milwaukee, Wisconsin.

As you know, Henderson and their engineering team are laser-focused on designing, building, delivering custom solutions for the heavy duty class 7 and 8 municipal snow and ice control market.

As their core offering, they recently are the market leader and while the heavy duty trucks tackle snow and ice control on highways interstates, municipalities also run smaller medium duty trucks that take care of public parking lots, schools and libraries, etcetera.

Henderson has always had a medium duty truck offering, but it is an underserved market for us. Here's where the vertical integration strategy comes into play. The engineering teams at attachments and solutions collaborated to design a total product solution to serve this medium duty market.

The result is a high feature content, high performance product offering at a competitive price point. It's called a medium duty municipal first responder. Designed from the ground up, it's operated as a complete integrated package, not just a plow and a spreader, it includes a dump body scissor lift and universal handheld controller.

Some of you joined our first virtual investor event last month, got a peek at this new product. Why is this important? Work Truck Solutions is a long-term top line growth engine for Douglas. This product offering will provide a nice organic revenue growth stream for Henderson.

We expect to deliver the first units midyear, gaining traction for the full year 2022. Many of these vertical integration projects will be singles and doubles, but all will contribute to organic long-term growth. And while this is the first vertical integration project launched, there is more in the pipeline. So, stay tuned.

With that, I should outline our capital allocation priorities, although I'm not quite sure I need to do that at this point, despite all the changes in the world over the past year, one thing remains the same; our commitment to the dividend. We increased our dividend again this year as we have before in both good times and bad.

And that will remain our plan for the foreseeable future. We will also continue to use our strong free cash flow to pay down debt and maintain appropriate leverage, providing future flexibility for capital deployment.

Looking ahead, we are seeing a few more M&A opportunities today compared to last year and we would certainly like to see one of the blue chip companies on our list become available.

In the meantime, we will continue to build relationships and conduct due diligence on the logical opportunities that come our way but we'll remain cautious regarding valuation and won't chase deals.

As I've stated before, we will undoubtedly exit the pandemic stronger than we entered and we firmly believe we are a stronger company today than we were a year ago. The pandemic has temporarily impacted our growth and progress with some initiatives but it has also accelerated progress in other projects.

Overall, we are pleased with the way we are operating in an uncertain environment. Our teams are doing an outstanding job of adapting as the environment continues to change. We remain focused on our customers, our products and our people all well getting better every day and what we already do best in driving profitable growth along the way.

Now, I’d like to pass the call on to Sarah..

Sarah Lauber Executive Vice President, Chief Financial Officer & Secretary

Thanks, Bob. Clearly we ended this extraordinary year on a positive note, delivering strong performance across both segments despite the ongoing impacts of the pandemic on both demand and supply.

The headlines for the quarter include better top and bottom line results for attachments and a significant improvement in profitability for Solutions, thanks in large part to more normalized chassis flow at Henderson.

In fact, it's important to note that on a consolidated basis, adjusted EBITDA, net income and margin, all increased this quarter when compared to Q4 last year. These improvements really highlight the ability of our income protection plan and DDMS initiative to positively impact results.

Now, I'll provide details of our full-year and fourth quarter financial results. Full-year net sales were $480 million which is a 16% decrease compared to last year when we generated a record $572 million for the full year of 2019.

The decrease was primarily driven by lower volumes and attachments due to two consecutive seasons of below average snowfall. Overall, pandemic-related disruption which caused us to suspend operations for part of the first and second quarters of 2020 and inconsistent Class 4 through 6 chassis supply at Solutions.

Gross profit for 2020 was $128.3 million or 26.7% of net sales compared to $168.8 million or 29.5% of net sales in 2019. Gross margins were negatively impacted by our shutdown early in the year, inconsistent supply due to the pandemic, and inefficiencies due to absenteeism.

We partially offset these negative pandemic-related headwinds with cost savings initiatives through our income protection plan. On a GAAP basis, we recorded a full-year net loss of $86.6 million or negative $3.81 per diluted share compared to generating full-year net income of $49.2 million or $2.11 per diluted share in 2019.

The GAAP net loss was driven by the $127.9 million impairment charge taken in the second quarter of 2020 because of the pandemic and supply chain constraints. From a non-GAAP perspective, we produced full-year adjusted EBITDA of $74.9 million for full year 2020, compared to $108.1 million for 2019.

In 2020, we generated adjusted net income of $27.8 million or $1.18 compared to $56.3 million or $2.42 in 2019. While the challenges of 2020 are evident in our full-year results given the circumstances we faced between March and June, our results in the second half of the year are a testament to the strong execution by our teams.

In 2020, interest expense was $20.2 million which was higher than the $16.8 million last year. The increase is primarily due to $2.9 million in noncash mark to market interest expense on our interest rate swap and $1.2 million in a higher interest paid on our term loans due to the increase in principal balance from our June refinancing.

This was somewhat offset by a lower revolver interest of $700,000 as a result of decreased short-term borrowings when compared to the prior year.

The effective tax benefit was negative 12.4% which was lower than the effective tax rate of 21.5% for 2019 which was due to the impairment of non-deductible goodwill related to the municipal reporting unit recorded in the second quarter of 2020. Now, let's talk a little bit about the fourth quarter.

We recorded net sales of $158.2 million, an approximate 1% decrease compared to the same period last year. This relatively flat performance was negatively impacted by supply chain constrains at solutions entering the quarter but this was partially offset by strength in early retail activity in attachments.

We experienced early season snowfall in certain core markets which positively impacted reorder activity. Despite slightly lower net sales, gross profit for the quarter was $47.8 million, $1.5 million higher than the $46.3 million recorded in the fourth quarter last year.

As a percentage of net sales, gross profit also increased 130 basis points to 30.2% from 28.9% in the same period last year driven by normalized Class 7 to 8 chassis delivery, implementation of our income protection plan and the impact of DDMS.

SG&A expenses for the quarter were $17.2 million, $1.4 million lower than the $18.6 million recorded in the fourth quarter last year driven by reduced discretionary spending.

We also produced adjusted EBITDA of $33.2 million in the fourth quarter compared to $29.9 million for the same period last year and adjusted EBITDA margin was 21%, 230 basis points higher for the quarter compared to last year.

As you can see, we exhibited many financial improvements in the fourth quarter, which are primarily related to strength in the early retail activity and attachment, reduced discretionary spending with our income protection plan, normalized class 7 to 8 chassis delivery and DDMS initiatives positively impacting the Solutions segment.

On a GAAP basis, our fourth quarter net income increased 57% to $18.2 million or $0.78 per diluted share. Compared to $11.6 million or $0.50 per diluted share generated during the fourth quarter of last year.

On an adjusted basis, fourth quarter net income was $18.2 million or $0.78 per diluted share, an increase over the $16.7 million or $0.72 per diluted share for the corresponding period last year. Now let's look at the segment results for the fourth quarter.

Work Truck Attachments net sales increased approximately 4% to $83 million and adjusted EBITDA increased 13% to $24 million, compared to the fourth quarter of 2019. Adjusted EBITDA margin increased 220 basis points to 28.9%.

The improvements can be primarily attributed to strong retail activity, as well as reduced discretionary spending under our income protection plan.

As a reminder, we mentioned earlier this year that due to pandemic disruption, we believed more dealers would be conservative in their ordering, or wait to see how the retail season would start to unfold before putting in reorders. That's exactly what we saw and true to form, our attachments team was able to satisfy the demand.

The Work Truck Solutions segment recorded revenue of $75.2 million and adjusted EBITDA of $9.2 million In Q4 last year, the segment’s revenue and adjusted EBITDA were $80.4 million and $8.6 million respectively.

Despite net sales being lower in the fourth quarter due to ongoing pandemic disruption in key markets, adjusted EBITDA margin increased approximately 150 basis points to 12.2% when compared to Q4 last year due to more normalized chassis flow for class 7-8 trucks, reduced to discretionary spending and the impact of DDMS.

We were particularly pleased with the EBITDA margins produced in this segment which were driven by improvements at Henderson. Turning to the balance sheet and liquidity figures for the full year 2020, net cash provided in operating activities was $53.4 million compared to a record $77.3 million in the prior year.

Similarly, free cash flow of $38.9 million compares to $65.8 million generated during 2019. We are very pleased with our 2020 free cash flow results which well exceeded the dividend of $25.9 million. The decline in cash generation is mainly attributable to the higher net loss recorded during 2020 combined with unfavorable working capital changes.

We proactively built up inventory in anticipation of supply chain constraints which was partially offset by a decrease in accounts receivable.

At the end of 2020, total liquidity was approximately $140.1 million, which includes $41 million in cash and $99.1 million in borrowing capacity under our revolver compared to last year's liquidity of $135.1 million.

Net debt of $199.1 million at year-end is down from $210 million at the end of 2019, due to the $30 million prepayment made during the fourth quarter of 2020 and the June refinancing of our $375 million credit facility which further strengthened our financial position.

We are well-positioned and within our targeted range with a net debt leverage ratio of 2.8 at the end of 2020. Despite a challenging year where we saw many companies cut their dividend, we remain fully committed to ours. Accordingly, we paid our dividend of $0.28 per share at the end of December.

In addition, at our recent meeting, our board voted to increase our quarterly dividend to $28.5 per common share. Moving forward, we will continue to prioritize returning capital to shareholders while opportunistically paying down our debt, investing in our growth initiatives, and pursuing strategic acquisitions at logical valuation.

Capital expenditures for 2020 totaled $14.5 million, an increase of $3 million when compared to 2019 and right in line with our expectations. Our higher capital expenditures are a result of continued investments in vertical integration projects that we first outlined in 2019 which we expect will continue at similar levels in the years ahead.

Overall, while our 2020 financial results were impacted by the pandemic, we are pleased with how our teams responded to the situation and turned in a relatively strong performance under the circumstances. Now, I'd like to outline our thoughts on guidance for 2021.

It's clear 2021 will still prevent a wide range -- array of challenges especially in the first half of the year. But as Bob mentioned, we are confident we’ll exit the pandemic stronger than we entered it.

If the economic environment and pandemic conditions stabilize and continue to slowly improve, we feel confident we'll improve upon our 2020 results and position ourselves to meet our long-term profitable growth objective. The 2021 financial outlook anticipates net sales between $505 million and $565 million.

Adjusted EBITDA to range from $75 million to a $100 million, adjusted earnings per share are expected to be in the range of $1.20 per share to $2 per share, and our tax rate is expected to be approximately 25% to 26%.

This year more than ever, our guidance accounts for a wide range of scenarios, largely driven by economic conditions, snowfall, pandemic restrictions, and our supply chain. We think this guidance is a realistic view of 2021. We remain committed to the long-term growth and margin profiles we have defined for our businesses.

With the unprecedented challenges we faced in 2020 and the timing of a full recovery unknown, we do what we always do, remain focused on factors we can control. That's in 2021, we will continue with our near-term actions that are needed to be successful for our longer-term plans.

That being said, we do expect it to take another year or two to realize those targets. Overall, I can say that we are well-positioned for long-term success and confident in our financial and operating strategy. With that, I'll turn the call back to the operator for our Q&A session..

Operator

[Operator Instructions] Our first question comes from the line of Tim Wojs from Baird. Your line is now open..

Tim Wojs

Well, hello. It's 38 degrees, so we're actually out of freezing temperatures today. So, a little bit of more than relieved. But thanks for all the color. I guess the first question I had is just maybe on the Attachments business.

How would you characterize your dealers and your distributors’ inventory levels kind of relative to normal? I think last quarter you said they were a little bit below. I'm just kind of curious as you're kind of thinking here through mid-February how those have kind of tracked..

Bob McCormick

Yeah. We take inventory at the end of January. So, we're about 30 days past the last inventory. And the good news, Tim, at that point is inventories were still down a little bit to their historical averages. So, that bodes well for us going forward, heading into pre-season for sure..

Tim Wojs

Okay. Okay. That's good to hear. And then, thinking about the kind of margin outlook for 2021, I'm kind of getting a low-20s kind of incremental EBITDA margin for the year to kind of take the two midpoints.

And I'm just kind of curious what's the kind of puts and takes to that are just given last year you did have a fair amount of operating shutdowns in the first half of the year.

So, can you just help us a little bit with what kind of the puts and takes are to the margins and some of the highs and lows?.

Bob McCormick

Yeah. Sure, Tim. I’m going to break it down for you, between Attachments and Solutions, and then, kind of, a -- the consolidated view. When I look at the increments for 2020 to 2021, I would say Attachments are going to be around 35%, and I'm talking EBITDA increments.

And that's not as high as the decrements that we experienced and really the main thing that's going on there is the absenteeism and some of the inefficiencies that we experienced exiting the year and entering 2021, which we're still navigating through. So, I expect some headwind there, that would not put us back to our typical increments.

And then on the Solutions side, I would say it's closer to 25%. So, when the 25% to 30% is where I would put us. It's not all the way back from -- to the 2019 levels and that's really due to some of the COVID overhang that we're experiencing..

Tim Wojs

Okay. And how does fuel, kind of, factor into that? I mean, you've, obviously, seen higher steel prices, but your ability to go out and, kind of, recover that through pricing has been pretty good historically.

So, how do you, kind of, think about price costs with steel specifically for 2021?.

Bob McCormick

Yeah. I mean, you almost answered the question there in that. We think about it the way we always do, and that dollar for dollar, we will cover the inflation that we experienced. We are experiencing high fuel inflation.

The difference, I guess, in 2021, when I think about the guidance range is there's still some uncertainty as far as covering the inflation within the year. So, there might be a lag that would take it into 2022..

Tim Wojs

Okay. That’s helpful. Great. Well, a nice finish to the year and good luck on 2021. Hopefully, a little bit more normalized environment..

Bob McCormick

Thank you, Tim..

Operator

Thank you. Our next question comes from the line of Ryan Sigdahl from Craig-Hallum Capital. Your line is open..

Ryan Sigdahl

I just want to dive a little bit more and helpful on the margins. But it seemed like you had a lot of these challenges in the second half of this year, seems like things progressed and got better throughout the year, exited the year well on the margin side.

But now, we're going to take a step back, a fairly larger step I think than we were expecting in 2021 especially seeing the progress kind of exiting this year.

So, I guess, can you walk through a little bit more kind of those operating inefficiencies? Things that really are getting worse, I guess, from exiting this year into 2021?.

Sarah Lauber Executive Vice President, Chief Financial Officer & Secretary

Yeah. Sure. Yeah. When you look at the fourth quarter of this year, those were 2019 level, but there were headwinds within those that are continuing into the front half of the year. I mentioned the absenteeism that really was on the tail end of the fourth quarter.

If you think about, I guess, some of the COVID peaks that we've experienced they were very late in the year and into January. And that causes a lot of disruption in all of the locations that we have. So that was certainly a headwind.

Steel in the headwind, we typically have a little bit of a lag on our steel inflation, so we have more of that coming in Q2, Q3. I think those are the large ones..

Bob McCormick

Yeah. I think I would add and we've mentioned this during the script portion, municipal budget challenges from an order perspective will impact Henderson in the first half of the year. That's obviously going to have an impact on their profitability.

Again, the silver lining here is that quotes continue to be up which means equipment eventually needs to be replaced. But until the municipalities get the tax revenue budgets sorted out, they're sitting now a lot of quotes and orders have sharpened and that will impact performance in the first half, expected to pick up nicely in the second half.

But that's another driver for us from a profitability perspective..

Bob McCormick

Can I add one more, Ryan? I guess, it's important to remind everyone that when we do our guidance this time of the year, we typically plan for average snowfall for the year and what goes along with that is the spending.

So when we look at 2020, not only did we have our typical income protection plan that our attachments group always flexes to depending on the snow. We had what we called IPP plus which is the Solutions team also really buckled down.

We plan to turn some of that spending back on as we track through the year and start seeing more improvements on the top line..

Ryan Sigdahl

Great. And then just a follow-up on you mentioned some of the municipal budget challenges. You also mentioned a big backlog that you're working through.

So I guess can you walk through kind of how long the backlog that you currently have is expected to run through and then kind of offset that with why you think the first half would be challenged given that backlog?.

Bob McCormick

Yeah. I'm not going to go into providing backlog numbers. We haven't done that to-date. But you will recall Henderson continued to grow their order book even while the chassis constraints on that side of the business showed themselves.

As those chassis constraints began to ease and orders began to flow, we really started to eat into that backlog in the second half of 2020. As I indicated, that’s when we started to see the order softening.

So we've eaten through most of what I would call that excess backlog at this point in the last six months of 2020 and the first couple of months of 2021. So we're going to see a little bit of a gap here from an order perspective being able to flip those things and turn them into work trucks and get them out the door during the first half.

So, while that strong backlog came in handy, we have it down to a more manageable, reasonable historical level now which is going to create some of the challenges we have until that order pace picks back up..

Ryan Sigdahl

Great. That’s it for me guys. I’ll hop back in the queue. Thanks. Good luck..

Operator

Thank you. Our next question comes from the line of Chris McGinnis from Sidoti & Company. Your line is now open..

Chris McGinnis

I was wondering maybe just when you’re thinking about the outlook for '21, I guess just -- what are you thinking on the two in terms of top line? Do you expect both to be up? And given the last, I guess on the solution side itself, what changes if the economy opens? What have you seen changed in the underlying trends around openings of states and geographies that you see? As we look into 2021, hopefully things will open more.

How does that change the dynamic of the demand trends there? Thanks..

Sarah Lauber Executive Vice President, Chief Financial Officer & Secretary

Hey, Chris. I'm just going to mention. You were cutting out but I think you're talking more about the guidance on top line for each of the two segments, right? I'll say on attachments, we have in our guidance as we always do average snowfall.

So you’d see a natural increase there going from the second year of low -- below average snowfall to average snowfall. I guess the other thing I'd add there is it was an unusual year for attachments and that much more of the demand was in the back half of last year and it should go back to a more typical year in 2021.

And then on the solution side, you know, the big I guess favorable mix that we would expect would be our comps in the front half of the year because we were shut down for six weeks in Q1 and Q2, which we were not able to fully make that up in the year.

So, there will be the comp, I guess, would be better on the front half of the year than in the back half of the year. I think more specific to economy opening up and all of that, like Bob mentioned, are DEJANA orders have been very strong and that's our best representation of kind of more of a GDP business.

And we've been very pleased with that, with what we've been seeing. The larger concern is on the Henderson side and municipalities making those decisions and getting those orders in..

Bob McCormick

Yeah. I think I might add. Sarah’s spot on, DEJANA is really the GDP business that we pay attention to. And they're on the East Coast, the mid-Atlantic which has certainly been right in the heart of this pandemic from day one. I would suggest that their order pattern strength, I don't want to completely lay that at the economy beginning to open back up.

They've done a terrific job of identifying growth opportunities in specific markets and targeting those markets and targeting specific customers. So, I think we're actually probably grabbing a little bit of market share. As you see, their order pace strengthened which is terrific. We already spoke about the municipal budgets side.

I think, again, just an overall comment from a pandemic perspective, you know, we're one year into this thing. I think there's reasons to be positive, right? There's downward trends and positive cases across the country. The vaccines will have a positive impact.

But, right, if we've learned one thing over the last 12 months, it's that this thing isn't over until it's over. And so, I think we're wise as a business to take a cautious approach until this thing is in our rearview mirror. Sarah indicated earlier, yes, we have some income protection plans, spending things that we keep a lid on.

Hopefully, when this thing opens up, you'll see some of that free up. But we're going to be cautious. It has worked well for us to this point.

And I think that's the right approach for us to take knowing full well that when this thing is behind us, we've got momentum in order patterns, we'll have momentum on the municipal side when those budgets free up. And we should be in decent shape from a snow fall perspective. So, I think things look good longer term.

We've just got to fight through these couple of near-term headwinds. You know what? We'll be a heck of a lot smarter on our next call because the snow season will be over and the municipal budget thing should be starting to show itself..

Chris McGinnis

Great. I appreciate that color. And then, just on the first responder, introducing that, but two questions. One, I guess just you flagged delivery maybe in the first half or late in the first half this year, can you just talk about the response you're seeing normally.

And then, next question is, can that also be made -- I don’t know if that came up a big [ph]. Thanks..

Bob McCormick

Yeah. Well, I will start with your second part first that absolutely can be sold into the Dejana’s markets. And so, we will look to roll that portion of it out probably later during the year. I will tell -- here's probably what I think is one of the most interesting early signs of its acceptance. We put a number of demo trucks together, okay.

A demo truck is a mockup. It's not a production-pristine product, is a mockup, it’s not a production pristine product, but we've built a handful of these complete packages and our salespeople drive them around to municipalities to show them up and say, this is what it looks likes, this is what you can order, here is the availability.

We have sold all those demo trucks already. People aren't even waiting for the first production pieces to come, which is a terrific signal at what we think the early acceptance level is going to be.

The other thing that is interesting is that while the municipalities have budget challenges, right, these Class 7 and 8 trucks are anywhere from $75,000 to $150,000 a vehicle for the most part. And these small- or medium-duty trucks are $30,000, $35,000.

So, we may find some of these products may fit a little bit more nicely into the current budget environment as well, that could turn out to be another positive driver for us..

Chris McGinnis

Sure. Makes a lot of sense. Thanks for taking my questions and good luck in Q1..

Operator

Thank you. [Operator Instructions] At this time, I'm showing no further questions. I would like to turn the call back over to Bob McCormick for closing remarks..

Bob McCormick

Thank you for your time today. As always, we appreciate your ongoing interest in Douglas Dynamics. We hope you are staying healthy and we look forward to seeing you in person down the road. But between now and then, I'm sure we'll be seeing some of you on a Zoom call soon. Thanks and have a terrific day..

Operator

Ladies and gentlemen, this concludes today's conference call. Thank you for participating. You may now disconnect..

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