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EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2014 - Q4
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Executives

Cris Gaut - Chairman and CEO Jim Harris - SVP and CFO Prady Iyyanki - EVP and COO Mark Traylor - VP, IR and Planning.

Analysts

Jeff Tillery - Tudor, Pickering, Holt Blake Hutchinson - Howard Weil. Robin Shoemaker - KeyBanc Capital Markets Jonathan Sisto - Credit Suisse Rob MacKenzie - Iberia Capital Darren Gacicia - Guggenheim Partners Chase Moziel - SunTrust Robinson Humphrey Martin Malloy - Johnson Rice Mike Urban - Deutsche Bank.

Operator

Good day, ladies and gentleman and welcome to the Q4 2014 Forum Energy Technologies Inc. Earnings Conference Call. My name is Tia and I will be your Operator for today. At this time, all participants are in listen-only mode. We will conduct a question-and-answer session towards the end of the conference.

[Operator Instructions] As a reminder, the call is being recorded. I would now like to hand the call over to your host for today, Mark Traylor, Vice President of Investor Relations. Please proceed, sir..

Mark Traylor

Thank you, Tia. Good morning and welcome to Forum Energy Technologies' fourth quarter 2014 earnings conference call. With us today to present formal remarks is Cris Gaut, Forum's Chairman and Chief Executive Officer; as well as Prady Iyyanki, Chief Operating Officer; and Jim Harris, our Chief Financial Officer.

We issued our earnings release last night and it is available on our website. The statements made during this conference call, including the answers to your questions, may include forward-looking statements within the meaning of the Private Securities Litigation Reform Act.

Forward-looking statements involve risks and uncertainties that may cause actual results or events to differ materially from those expressed or implied in such statements. Those risks include among other things, matters that we have described in our earnings release and in our filings with the Securities and Exchange Commission.

We do not undertake any ongoing obligation other than that imposed by law to publicly update or revise any forward-looking statements to reflect future events, information or circumstances that arise after this call.

In addition, this conference call contains time-sensitive information that reflects management's best judgment only as of the date of the live call. Management's statements may include non-GAAP financial measures. For a reconciliation of these measures, please refer to our earnings release. This call is being recorded.

A replay of the call will be available on our website for 30 days following the call. I am now pleased to turn the call over to Cris Gaut, our Chairman and Chief Executive Officer.

Cris?.

Cris Gaut

Thanks Mark, and good mourning. I will provide some highlights of our fourth quarter and full year performance and offer a few thoughts on the outlook for our business, and then I will turn it over to Prady who will talk about our business improvement and cost reduction initiatives. Jim will then provide more detail on our financial results.

We had an excellent year in 2014. We delivered record revenue, net income and free cash flow. We strengthened our management team and improved operational performance. In the fourth quarter, we earned $0.48 per share on an adjusted basis as our business began to soften late in the quarter with the collapse in oil price.

I think an important point to understand about Forum is our company is scalable as activity levels move up and down. Throughout the ups and downs of the business cycle, Forum will generate significant free cash flow. Late in the fourth quarter of 2014, we began to feel the impact of lower oil prices on our operations in terms of volume.

Some customers deferred taking delivery of drilling and other capital equipment we had completed and had ready to go. We also saw decline in orders for our short-cycle book-and-ship consumable items. Total inbound orders during the fourth quarter were $420 million, a 15% decrease from the level in the third quarter.

The fourth quarter book-to-bill ratio was 96% for the company as a whole, 85% for the drilling and subsea segment, and 114% for the production and infrastructure segment.

Within our drilling and subsea segment, the drilling product line had a book-to-bill ratio of 85% in the fourth quarter on substantially lower orders for drilling capital equipment due to a slowdown in orders for new build rigs.

We have also begun to see lower orders for consumable drilling products with the reduced level of drilling activity in North America. At our subsea product line, orders decreased 40% sequentially from the record level set in the third quarter when we received significant bookings for work class ROVs.

Although orders for ROVs tend to be quite lumpy from one quarter to the next, we continue to have a large backlog of ROVs to deliver in 2015. During the fourth quarter, we received an order for custom designed subsea equipment for -- the order was from Akastor Offshore and that’s the third such system we have built.

The subsea orientation equipment system will be operated from a subsea equipment support vessel eliminating the need for a deep water rig to install subsea wellhead equipment. With our equipment installed, the vessel will also do well intervention and wellhead recovery.

The Downhole Technologies product line had a sequential decrease in orders, primarily on lower demand in North American for frac plugs and timing of international sales of our Davis-Lynch Cementing and Casing products.

However in the fourth quarter, orders for our Davis-Lynch products in the United States were the highest this year as we continue to improve market share. Forum recently received the number one ratings for downhole drilling and for cementing equipment in a leading customer satisfaction survey.

Moving to our production and infrastructure segment, inbound orders in the segment increased sequentially by 7% compared to the third quarter, primarily due to a large gain in orders for our production equipment product line where orders were up 32% sequentially.

This follows a large increase we experienced in production equipment in the third quarter as we continue to see large tenders from customers and to gain market share. Flow Equipment’s fourth quarter revenue increased 10% sequentially, while orders decreased slightly in the fourth quarter.

We are expecting a slowing from the previous high levels of hydraulic fracturing activity in North America. During the first quarter of 2015, we acquired J-Mac Tool for approximately $65 million. We have been following J-Mac for a long term and are pleased the conditions were now ripe for a deal.

J-Mac is a manufacturer of high quality hydraulic fracturing pumps, power ends, fluid ends and other accessories. J-Mac also provides repair and refurbishment services for power ends and fluid ends at its main Forth Worth facility and at service centers located in the Eagle Ford and Permian basins.

With the acquisition of J-Mac, we will be able to provide our customers the full suite of pumps, replacement power and fluid ends, manifolds, valves and treating iron. We welcome the employees of J-Mac to the Forum family. As 2015 unfolds, the drop in oil prices and the declining rig count is more severe than anticipated just a few months ago.

At Forum, we have begun to reduce our costs and appropriately size our operations in anticipation of a significant reduction in activity. Our relatively short sales cycle means our revenue volume will reflect declining activity levels fairly quickly. But the converse is also true.

Forum will be one of the first to reflect improving activity levels when that does occur. Forum excelled in generating free cash flow in 2014, $219 million after capital expenditures. I expect our cash flow to be very strong in 2015 as well as this is a core strength of our company.

We are confident that with our balanced and diverse portfolio of cash, flow generation capability, strong financial position, experienced employee base, and operational scale, we at Forum are well prepended to manage successfully through this downturn.

I will now hand it over to Prady Iyyanki, our Chief Operating Officer to update you on our progress in these focus areas.

Prady?.

Prady Iyyanki

Thanks Cris. Good morning everyone. First, let me briefly talk about 2014. I'm pleased with the progress the team has made thus far on our execution and building a strong operating culture. We made good strides in 2014 on several fronts, including execution, procurement, manufacturing processes, and product development.

We’ve also made significant talent upgrades at all levels in the organization to strengthen our product lines and corporate team. With the current leadership of our operating team, and positive momentum gained in 2014, I’m confident we’re well positioned to weather the current market conditions.

For 2015, we’ve developed a realistic, but a dynamic plan and will adapt it as the market evolves. On one front, we are focused on aligning our cost structure to the market conditions and on the other front, we are focused on opportunistic plays, including moves to gain market share.

Regarding the weak market conditions, we are entering 2015 with a strong backlog. In addition, some of our product lines will feel the downturn less than others, showing the benefit of our strategic portfolio. As Cris mentioned, however, we feel the impact of the downturn starting in the fourth quarter with customer delays and contract discussions.

We have already taken several actions to start aligning our cost structure for the new market conditions. We are looking for cost reductions across the board. We will manage volume decline by downsizing operations, improving our operational efficiency, and restructuring our operation to strengthen our competitive cost position.

We initiated a companywide procurement initiative in 2014. We are getting good cooperation from our supplies, and this is already producing significant savings. This will be a tough year, but we believe that with these efforts, our margins should decline no more than a few hundred points.

On the offensive front, we are focusing on low cost regions where we believe we can get more volume and fast commercialization of new products. We are focused also on our aftermarket solutions across several product lines to improve our customer service and be better positioned to meet our customer needs.

I'm confident that with our financial strength, our focused actions to reduce our cost structure and emphasis on a few selective offensive plays, we will position us to compete and outperform in the long term. CFO Jim Harris will now discuss our financial results in greater detail and our focus on cash flow for 2015.

Jim?.

Jim Harris

Thank you, Prady and good morning. We delivered record financial results on several fronts for the full year 2014. Total revenue for 2014 was $1.7 billion, an increase of 14% from 2013. Net income was $174 million, 35% higher than 2013 results.

Excluding $0.02 per share of net non-operational items, adjusted diluted earnings per share were $1.85 for the full year. Free cash flow for 2014, excluding acquisitions was $219 million. Adjusted EBITDA was $340 million or 19.5% of revenue. I’ll summarize our quarterly results, comparing the fourth quarter of 2014 sequentially with the third quarter.

Consolidated revenue of $439 million for the fourth quarter was down 6% sequentially. Our drilling and subsea segment revenue of $278 million was 10% lower, primarily due to customers delaying acceptance of completed drilling equipment, lower volumes of subsea products, and softer demand for consumable products across the segment.

Our production and infrastructure segment had quarterly revenue of $161 million, a decrease of $1 million compared to the third quarter. Flow Equipment achieved a 10% sequential topline increase for a new record for that product line, offset by slightly lower volumes for both production equipment and valves.

Net income for the fourth quarter was $46 million, including $3.9 million in foreign translation gains on the stronger U.S dollar, offset by $3.1 million of restructuring charges as we began at yearend to reduce our cost in the face of declining market activity.

Operating income, excluding the non-operational items, was $68 million, down $10 million or 12% from the third quarter, which was a record. Drilling and Subsea operating income of $47 million was down 18% sequentially due to the lower revenue in the segment and some under absorption in manufacturing due to the holidays.

Production and infrastructure operating income of $32 million was up 9% sequentially, primarily due to the increased shipments of our pressure pumping consumable products and high demand for coil tubing strings in our Global Tubing joint venture.

Adjusted EBITDA margins in the fourth quarter were 19.1%, a decrease of 110 basis points from the prior quarter due to lower overall sales volume before the benefits of the cost structure reductions could be realized. Adjusted diluted earnings per share for the froth quarter were $0.48.

With the sharp decline in demand for our book-and-ship consumable products, we expect diluted earnings per share for the first quarter of 2015 of between $0.27 and $0.33. While we entered 2015 with a good backlog of orders, predominantly for our capital equipment, only about 40% of those orders are expected to ship in the first quarter.

The significant decrease from fourth quarter earnings is attributable to the fast reaction by our customers to lower oil prices.

As Cris mentioned, we experienced lower bookings in the latter part of the fourth quarter and we’ve continued to see a rapid decline in the rig count as the exploration and production companies have cut their capital spending budgets for 2015. We have taken steps to adjust our cost base in line with our outlook for revenue.

Our weighted average diluted share count for the fourth quarter was 94.7 million shares. We repurchased 4.4 million shares of common stock in the fourth quarter for $100 million out of free cash flow. As of yearend, we have $50 million remaining under our authorized share repurchase program.

Giving effect for the shares purchased, fully diluted shares outstanding at the beginning of 2015 were 91.8 million shares. Net debt at the end of the fourth quarter was $352 million, up $5 million from the third quarter, including the repurchase of $100 million of our common stock.

We had $25 million outstanding on our fully available $600 million revolver at the end of the quarter. Our leverage ratio at the end of the year was just over 1 times and after the J-Mac acquisition, is approximately 1.2 times trailing EBITDA. For the fourth quarter, we generated $77 million in free cash flow.

Interest expense is expected to be about $8 million in the first quarter. Corporate expenses were $10.8 million, excluding restructuring charges and we expect the run rate for corporate expenses to be around $9 million per quarter in 2015 after implementing our cost reductions.

Capital expenditures were $12.4 million in the quarter and were $54 million for the full year. We reduced our budget for 2015 capital expenditures to approximately $35 million. Depreciation and amortization expense was $16.3 million for the quarter and was $65 million for the full year and will be the same in 2015.

Our effective tax rate for the fourth quarter was 25.5%, bringing the full year effective tax rate to 28%. We expect our full year tax rate for 2015 will be approximately 28%. For more information about our financial results please review the earnings release and our website.

I will now turn the call back over to Cris for concluding remarks and to moderate Q&A..

Cris Gaut

Thanks, Jim. Forum began 2014 with three key objectives; driving growth, improving operational performance and increasing our operating margins. I'm pleased to report we made significant progress on these objectives and I want to recognize and thank our employees for their efforts and performance in 2014.

2015 will be an uncertain and challenging business environment. As we start this year, we will focus on generating free cash flow, protecting margins and improving operational performance. We have a strong financial position which provides stability and allows us to take advantage of acquisition opportunities. Thanks for your interest.

At this point we will open the line for questions. Tia, please take the first question..

Question-and:.

Operator

[Operator Instructions]. The first question which comes from the line of Jeff Tillery with Tudor, Pickering, Holt. Please proceed..

Jeff Tillery

Good morning. One of the questions I had just looking at the strong free cash flow in the fourth quarter, you don't have quite the full breakout of the balance sheet.

Jim, can you help us just think about the amount of working capital pulled out in Q4 as well as some sort of a relationship you're thinking about for 2015 in terms of relative to revenue decline, how much working capital should we expect to recover?.

Jim Harris

Sure. Jeff, we at the end of the year had about 30% of our annual revenue invested on working capital. With revenue coming down and then the environment that we are in, we're expecting customers could stretch us on receivables a bit in 2015.

So we’d expect to see DSOs which were at about 60 days at the end of the year, probably go somewhere in the mid- 60s. And also inventory turns, which were just over 2.5 times, those could slow a little bit, will bring inventory down, but turns could slow low a little bit.

I’d expect to see as a percent of revenue this year working capital probably move up more towards the mid-30s as a percent of revenue..

Cris Gaut

But still a significant reduction in working capital benefits in dollar terms, the benefit of the lower CapEx and a very attractive and relatively high, relative to others I think yield in terms of free cash flow. .

Jim Harris

So Jeff, we do expect to generate very good free cash flow as Cris mentioned in 2015. We will reduce working capital in absolute dollar terms and that will show up in our free cash flow..

Jeff Tillery

Thank you. That's really helpful. And then Cris, as you think about the allocation of that free cash, the balance sheet is relatively slightly leveraged. You were very active in the fourth quarter buying back your own stock. We’ve seen J-Mac announced this year.

How do you balance the targets for the free cash flow this year and how should we think about the potential M&A capacity for Forum this year?.

Cris Gaut

Right. Acquisitions remain a top priority for us, Jeff, as you can tell from the J-Mac deal, which we think will be a good one for us. So we are actively developing opportunities, following opportunities. Not everyone is in as strong a financial position as we. And so we do expect that will lead to some opportunities.

But we, as Jim mentioned, also have remaining availability for stock repurchases too and we are in a strong enough financial position that it's not an either/or situation.

I think we will be active in acquisitions, be able to opportunistically look at stock repurchases, and not only have a lot of availability in terms of liquidity available under our credit line, but we’ll be generating very significant cash flow during the year. .

Jeff Tillery

The last question I had, just in Prady's prepared remarks, he talked about targeting -- limiting margin reduction to just a few hundred basis points. Could you help us out in terms of thinking about which margin you were referring to? Is that gross margin, EBITDA, EBIT? Just trying to put some context around that..

Cris Gaut

That’s EBITDA and EBIT. .

Jeff Tillery

Okay, thank you very much..

Operator

The next question comes from the line of Blake Hutchinson with Howard Weil. .

Blake Hutchinson

Good morning. Thanks a lot for the detail first of all and trying to get our arms a little more around the interplay within the company between some of the backlog as well as the shorter cycle nature of most of the business.

As we think about what the business may look like in the back half of the year and I want to keep this in very broad terms, your first quarter guidance probably entails something of the nature of 10%, perhaps even 15% revenue decline sequentially.

If I threw a book-to-bill number out there of 0.5, would you argue me up or down from that type of level? Again, an attempt to try to calibrate where we might be going in the back half of the year. .

Cris Gaut

Yes.

Jim?.

Jim Harris

Sure. So Blake, we do have some benefit in the first half of the year from the backlog.

What we also experience in a down cycle when you see rig count coming down like it is, there’s an effect in the first quarter where orders would decline more as customers are able to take equipment off of idled rigs, but that generally will work itself out it the first half of the year.

So we’d expect some support in the back half of the year as activity levels, while they will be lower, there will be activity and we should see a stabilization of that demand in the second half. I expect through the course of the year we will be fine in terms of orders. .

Blake Hutchinson

Through the course of the year, but I guess getting back to the original up or down question, it wouldn't surprise you to see the biggest retrenchment in the first period or first half of the year. .

Jim Harris

Yes, first half of the year, we’ll have the biggest reduction in book-to-bill. I think that’s right..

Blake Hutchinson

Okay. I will let it go there. I won't press you too much. I know putting anything in writing is tough in this environment. And then, I wanted to -- as we start to look down into some of the sub-segments, just and gauge the health of each.

Some of your comments around subsea, Cris, I know last quarter you commented that it's not going to be an every year thing where you are just getting large orders incoming, but the sequential decline in order flow, is there something in between? I guess the mind can wander to thinking that that’s a market that becomes extremely tough in terms of order flow this year.

But I guess I'm trying to get a gauge of the ongoing book of business there that we might not see orders for sevens or eights.

Is that still more business as usual than some of the US land-based cycle business and that international is -- and deep-water business is a little more resilient within your earnings stream?.

Cris Gaut

Yes, subsea will be resilient in 2015 due to the significant backlog that they have going into the year. We do expect it will be a substantially down year in new orders though for new ROVs.

They are getting some other equipment orders as we mentioned for custom subsea equipment and for orders for our Moffat operation over in the UK, which is doing quite well. But overall expect orders to be down in the subsea business significantly this year.

What we are doing in our subsea business is creating a lot more emphasis on developing our aftermarket service. There’s a large amount -- a large install base of Forum ROVs out there and we’ve been beginning to work with our customers about that aftermarket. Maybe Prady, you can comment on that..

Prady Iyyanki

If you recall, we started talking about this second half of last year and we’re gaining pretty good momentum on the after-market for the ROVs.

We’ve got a huge install of fleet in the marketplace and we have already built most of the infrastructure needed to start gaining momentum on the aftermarket for the ROVs, which is a big focus area for us in 2015, which will probably offset some of the revenue decline on the subsea..

Cris Gaut

Another business, Blake that will show I think good resiliency in 2015 is our valves business, our valve product line which has much higher waiting to the downstream petrochemical side. Domestically and internationally their order flow is a pretty darn good actually..

Prady Iyyanki

Now what we’re feeling in the valve business to Cris’ point is seeing some pressure on the upstream part of the business, but on the downstream in fact we are expecting to see orders. And at least if you see the last three weeks of that part of the business, the orders have been pretty strong..

Blake Hutchinson

Great. I will turn it back. Thanks guys..

Operator

The next question comes from the line of Robin Shoemaker with KeyBanc. Please proceed..

Robin Shoemaker

Thank you. So, Cris, wanted to ask putting in the context of all that you have described, what is happening, or if you can characterize what’s happening in terms of pricing? We know that lowering pricing on drilling equipment or flow control equipment is not going to stimulate demand.

But, you must be getting pressure from your customers on new orders. And I wonder if you could just describe that dynamic today..

Cris Gaut

Robin, I think the biggest impact will be on volume, but in this downturn one thing that has become very popular are these form letters coming out requesting reductions in price and they’re ubiquitous. It does lead to discussions about pricing.

We, our peers, everyone in the space is having those kinds of discussions and it turns into discussion about what other things can be associated with that, whether it is some kind of other contractual matters or exclusives or volumes or those kinds of things.

Yes, there’s a lot of request out there for pricing, a lot of discussions going on, but I don’t think that pricing in anywhere near as big an issue for product and equipment companies as it is the pressure that these service companies are under..

Robin Shoemaker

Yes, right, understood. And for you it's a volume decline that really affects your margins..

Cris Gaut

Right..

Robin Shoemaker

I just want to ask you then on -- in terms of consumable products or after-market or anything that moves through distribution or distributors, what is -- we hear occasionally things about distributors in a liquidity pinch or whatever.

How could you characterize that today?.

Cris Gaut

Yes, most of what we go through distributors is on the valve side and as we said that’s a little different dynamics.

Prady, you have a comment there?.

Prady Iyyanki

In the past, we did have distribution [indiscernible], some of the product lines. But over the last few years, we have transitioned that to a direct mode. But in the case of valves, we do have a distributor model, but that’s the business which we expect to be pretty stable during the downturn..

Robin Shoemaker

Right. Okay. Thanks a lot..

Operator

The next question comes from the line of Jonathan Sisto with Credit Suisse. Please proceed sir..

Jonathan Sisto

Good morning, gentlemen. Prady, this might be a question for you.

The cost reductions and actions you've taken, are they more structural or more discretionary and that you will be able to accommodate up or down for a quick return in activity if there was one in the back half of the year?.

Prady Iyyanki

I would say only about -- we are looking for cost reduction across the board and we’ll take the opportunity to also improve our operational efficiency, also restructure our operations. We’ll take the opportunity to get a competitive cost position as part of the downturn..

Cris Gaut

You might mention the procurement side?.

Prady Iyyanki

And then if you recall second of last year, one of the big initiatives we had was the procurement and that particular initiative has gained a lot of momentum. We’re expecting significant savings for procurement in 2015.

As our customers are asking or we are having discussions on contracts and pricing, we are having similar discussion with our suppliers and that’s gaining a lot of momentum..

Cris Gaut

I think we’re fortunate that we made the move and earlier in 2014 begun to make the move on the procurement and developing a more centralized procurement system that’s going to yield some benefits for us rather than trying to scramble here after the fact.

Up to -- we’ve got I think some good expectations coming out of that to help in our cost restructuring moves, Jonathan..

Jonathan Sisto

You definitely -- you weren't caught flat-footed as they say. So that's probably play to your favor. Cris, wanted to circle back on J-Mac, kind of a smaller acquisition $60 million-type zip code.

Are you all foreseeing something in that market that is different than what we are seeing that you want to get further entrenched in the pressure pumping consumables in the aftermarket space?.

Cris Gaut

First I think that the price is reflective of our market expectations, right? But I think most of what J-Mac bring to us is the ability to really round out our product offering within our flow equipment product line so that we can not only provide the treating iron, but move into the pump side as well.

And fairly importantly, even in this kind of a market is make a bigger, more comprehensive effort in the aftermarket side. The rebuilding of pumps, servicing the power ends, replacing fluid ends, doing the re-certification work, can really provide a more fulsome service to our customers..

Jonathan Sisto

I will turn it back there. Thanks, Cris..

Operator

The next question comes from the line of Rob Mackenzie with Iberia Capital. Please proceed..

Rob MacKenzie

Thanks. I wanted to ask, if I may, if you could give us a little more sub-segment detail on your first quarter guidance. You gave some very broad guidance earlier which will be more insulated.

But, specifically for the first quarter, can you share with us some of your assumptions on the sub-product lines?.

Cris Gaut

Rob, this is a very challenging time to give guidance and many companies haven’t given much at all. We’ve tried to give guidance in a conservative way became our view is that the market is coming down pretty sharply.

We think that that sharp reduction in activity and then the initial de-stocking as Jim referred to, will affect certainly our drilling customers and it could well affect our completions customers and the flow equipment as well.

So those are some businesses that have particular short cycle turns and will be directly impacted by North American activity levels. As we’ve mentioned, we’ve got I think some backlog resiliency in our subsea business. We’ve got a high backlog in our drilling capital side as well and we’ve said that the valves business is actually doing just fine..

Prady Iyyanki

And we’ve got a good backlog in production equipment product line too..

Rob MacKenzie

Okay.

And on that front, obligatory question, have you seen any cancellations out of backlog?.

Prady Iyyanki

We are having contract discussions with some of the customers and we do expect to keep most of the backlog we have..

Jim Harris

So Rob, our experience in 2009 was that there was some cancellations on the margin, but very small and I would expect the same thing here in this downturn, that customers may ask us to deliver some of the backlog later than we might have otherwise done, but wouldn’t expect significant cancelations..

Rob MacKenzie

Okay, thanks. That makes sense. And then, on your margin guidance earlier, a few hundred basis points.

I presume that would vary based on those that are more resilient versus more acutely impacted by the downturn, correct?.

Cris Gaut

Correct..

Rob MacKenzie

Thank you. That's it for me..

Operator

The next question comes from the line of Darren Gacicia with Guggenheim, please proceed..

Darren Gacicia

Hey gentlemen. Good morning. It sounds like you're gaining some share in downhole, and it sounds like it's maybe Davis-Lynch ramping up.

Is that something because of different geographic exposures? And, how is that going to play out as activity seems to be -- as activity is coming in? Is that something that some market share gains will stave off some of the declines? Or, is that something that may have just been a fourth-quarter issue? How are you looking at that business?.

Cris Gaut

Yes. Over the course of 2014, that was definitely the case as we put more resources, more sales resources distribution in some of the key basins and getting out to the rigs and that attention to the customers really helped pay off for us.

So as we look ahead at 2015, that’s certainly not going to offset the decline in activity, but it’s going to put us in a better position than we otherwise would have been. .

Prady Iyyanki

And one of the success the team had in 2014 was the global presence. Downhole, they did business in about 60 countries last year. And there are still some opportunities in regions where we don’t play, where we are going to explore in 2015, like Middle East is a good example..

Darren Gacicia

Got you. The growth in 2014 came more in North America. The 2015 focus will be international is what I gather with that answer..

Prady Iyyanki

In 2014 too we gained a lot of momentum internationally and we’ll continue to keep the focus on the international side in 2015..

Cris Gaut

We made some progress internationally in 2014, but we are looking for more so in 2015. That’s right..

Darren Gacicia

Got you. When I think about the North American -- the various product lines that fit under the North American consumables umbrella, if you will.

I was curious if you think about your customer mix, I think if I understand correctly there’s some of the service players that you may be providing to may be a little on the smaller side in terms of market share.

Does that -- how does that weigh on what’s happening right now? It strikes me that usually in tougher times activity consolidates towards larger players. But, maybe I am not looking at that the right way.

How do you think this plays out and how does mix play out in terms of customer mix play out in terms of what is happening in your business?.

Cris Gaut

Some of our faster growing customers are the big service companies and they would all be in our top 10 customer list. The big service companies are very important for us and increasingly so. But we sell to many service companies. That is our customer base.

The service companies, the drilling contractors and the offshore contractors, that’s who we sell to..

Darren Gacicia

Got you. Just one point of clarification. I think you mentioned that the burn in backlog would be what, 40% in the first quarter? I'm just trying to understand how quickly backlog rolls off..

Jim Harris

Yes. So what we factored in, Darren was that based on our expectations for the quarter, what we will disclose as our year-end backlog, 40% of that should be delivered in the first quarter and the rest would roll out mostly over the balance of the year.

Some of it actually goes on to 2016 but most of it will come out in the back half, most of the rest..

Darren Gacicia

Thanks. That super helpful, I appreciate it..

Operator

The next question comes from the line of Chase Moziel with SunTrust, please proceed..

Chase Moziel

Thanks. Good morning fellas. Quick question on 1Q decrementals.

Implicit in your guidance, what are you guys assuming for decrementals?.

Jim Harris

So, Chase, if we took no -- and I will say we were relatively conservative to that first quarter, but for year over year, we were expecting decrementals to be in that 30% to 35% range on an operating income basis.

A little bit higher than that in the first quarter, because as we put these cost saving measures in that we’ve described, it takes time for some of those, for the benefit to start flowing throw. So maybe slightly higher decrementals in that first quarter than we’ll have the year over year..

Chase Moziel

Okay.

That decreases in Q2 is cost cutting -- is implementing stuff, right?.

Jim Harris

That’s correct. .

Cris Gaut

And the benefit of some of the procurement flows through on an average cost basis and that helps more and more as the year goes on..

Prady Iyyanki

We will stop seeing the benefit of the procurement starting 1Q, but the majority of that will be in the back half..

Chase Moziel

Okay. All right. And then, a follow-up on Blake's questioning around subsea. So just trying to understand how much visibility you have in the subsea business right now. And, is it one quarter, two quarter? Does it go into the second half? And then, you did about $320 million of subsea revenues last year.

If we look at that on the full-year, would we expect that to be down and if so, how much?.

Cris Gaut

Yeah. I would expect the subsea business to be down. We had a very good year in 2014. We have a good backlog going into 2015. But clearly our customers there are the offshore contractors. They’re not seeing as many new awards. There are not as many new vessels being built as there were.

So we do expect it to be a down year in terms of orders and revenue for the full year..

Chase Moziel

Okay, just so I am trying not to be surprised maybe when we roll to the second half, does this fall off materially in the second half? Or how much visibility do you have in the second half?.

Cris Gaut

Yeah. The orders go through the second half, but I don’t think we’ll have as many deliveries in the second half of the year as we will in the first half. So it will ramp down over the course of 2015 based on the backlog we have now.

We will look to be ramping up the after-market business, but I don’t know that that’s going to fully offset the backlog that we’ll be working through..

Chase Moziel

Okay, that's all I have. Thank you..

Operator

The next question comes the line of Martin Malloy with Johnson Rice, please proceed..

Martin Malloy

Good morning.

Could you maybe give us a little bit of commentary in terms of what you're seeing in the international onshore market as you look out through 2015? And, are you expecting to be relatively flattish?.

Cris Gaut

Yeah. I would say the one area that we would characterize as flat on the international land side would be the Middle East for obvious reasons. And that should be a good market and we see some good opportunities there for several of our product lines. Away from that, different story. It’s going to be down in most other land markets.

Russia, for obvious reasons, Latin America, tough. Australia, I don’t think will be as big a market. So I think Middle East is the bright spot. ..

Martin Malloy

Okay. And then, just going back on the acquisition, the potential for acquisitions here.

Can you talk a little bit about the pipeline? Is the bid-ask spread narrowing between buyers and sellers and size of potential deals that you might look at?.

Jim Harris

Not yet. I think that will depend upon I think some time and it depends on how motivated sellers become, but I think it’s natural in a market that’s changing as rapidly as this one does.

Sellers’ expectations just don’t move as quickly as buyers think they should, but there are situations where just the reality of debt situations and other motivations come into play there..

Martin Malloy

Thank you..

Operator

The next question comes from the line of Mike Urban with Deutsche Bank. Please proceed. .

Mike Urban

Thanks. Good morning guys..

Cris Gaut

We’ll make you the last and best question, Mike..

Mike Urban

I'll come up with a good one then.

Don't know if you have a sense for this, but what do you think your customers' inventory levels are, especially with respect to your consumables businesses? The reason I ask is that you saw a pretty significant decline, I think probably more than you or I would have expected in your flow businesses in, I guess it was second half of 2012 and 2013 as Pressure Pumping activity came down.

But, you also had this pretty significant destocking impact. Do you expect something like that again? Or, are the customers running leaner? Are we coming from a lower level and shorter lead times so maybe it isn't quite as bad relative to a given level of activity decline? Just if you could comment on that..

Cris Gaut

Good question, I'm glad you raised it, Mike so we could comment on it. We expect it to be very different from the downturn in 2012 or 2013 when the gas market collapsed.

If you think about what was going on in 2012, it was blowing and going and there was in fact over buying, if not hoarding going on among operators, among pressure pumping companies and maybe even on the drilling side a bit because no one wanted to run short of consumable items and replacement items.

And at that time the manufactures were having a great difficulty keeping up with that. We had a large backlog in the consumable business, which means we were late on getting orders delivered because we couldn’t keep up with the demand. Never gotten to that point here in 2014.

So there will be some destocking as spreads, as rates are stacked and parts can be, and components can be taken off that stacked equipment. But the difference, the important difference is there are not full warehouses of this stuff that need to be emptied out..

Mike Urban

Great, very helpful. That is all for me. Thank you..

Cris Gaut

Great, thank you. And we appreciate your interest and participation in our call. Thank you very much.

Tia?.

Operator

Ladies and gentlemen, that concludes the presentation. Thank you for your participation. You may now disconnect. Have a great day..

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