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EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2019 - Q3
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Operator

Welcome to the Q3 2019 Franklin Covey Earnings Conference Call. My name is Daryl, and I will be your operator for today’s call. At this time, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session. [Operator Instructions] Please note that this conference is being recorded. I will now turn the call over to Mr.

Derek Hatch. Mr. Hatch, you may begin..

Derek Hatch

Thank you, Daryl. On behalf of the management of Franklin Covey, I would like to welcome everyone to our conference call this afternoon. Before we begin, I’d like to remind everybody that this presentation contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995.

Forward-looking statements are based upon management’s current expectations and are subject to various risks and uncertainties including, but not limited to, the ability of the company to stabilize and grow our revenues and the acceptance of and renewal rates of the All Access Pass, the ability of the company to hire productive sales professionals, general economic conditions, competition in the company’s targeted marketplace, market acceptance of new products or services and marketing strategies, changes in the company’s market share, changes in the size of the overall market for the company’s product -- products, changes in the training and spending policies of the company’s clients, and other factors identified and discussed in the company’s most recent annual report on Form 10-K and other periodic reports filed with the Securities and Exchange Commission.

Many of these conditions are beyond our influence or -- and control, anyone of which may cause future results to differ materially from the company’s current expectations, and there can be no assurance that the company’s future performance will meet management’s expectations.

These forward-looking statements are based on management’s current expectations and we undertake no obligation to update or revise these forward-looking statements to reflect current events or circumstances after the date of today’s presentation, except as required by law.

With that out of the way, I would like to turn the time over to Bob Whitman, our Chairman and Chief Executive Officer.

Bob?.

Bob Whitman

Derek, thank you so much. Good afternoon, everyone. We really appreciate you joining us today. Hope your summers are off to a good start. Those of you who live in places that are having summer, most of the countries not. We are really pleased with our third quarter results, pleased they were strong and better than expected.

We’re building on our robust year-to-date performance, we are on a great trajectory to achieve significant growth in adjusted EBITDA and cash flow in fiscal ’19, and we believe also to establish the foundation for a very strong fiscal 2020 and in the coming years beyond.

Specifically, as you can see in slide three, and we have said that we expect to grow reported adjusted EBITDA in constant currency from $11.9 million in fiscal ‘18 to between $18 million and $22 million in fiscal ‘19, which represents 50% to 80% -- 85% growth, and then to grow adjusted EBITDA between $26 million and $31 million in fiscal ‘20 and between $35 million and $40 million in fiscal ‘21.

We have also talked about our -- some of the increased adjusted EBITDA plus the change in deferred getting in the range of $30 million to $34 million this year, the range of $38 million to $42 million next year, and $47 million to $52 million the following year.

And importantly, the net cash generated we expect to really which is a very close cousin to cash flow from operating activities, very closely tracked reported adjusted EBITDA, and again be between $18 million and $22 million this year and then $26 million to $31 million next year and $35 million to $40 million in fiscal ‘21.

So we have high expectations and our strong third quarter and year-to-date performance has moved us rapidly up the mountain toward meeting these objectives and has reinforced four key takeaways in the business that I’d like to just touch on there in slide four.

First takeaway is that the better than expected results in the third quarter were broad based both as to operation as well as across –almost all of the lines in the income statement showing growth in sales, higher gross margins, lower operating SG&A as a percentage of sales, and much higher adjusted EBITDA, and cash flow.

The combination of these factors drove a 45% flow through of increases in revenue to increases in adjusted EBITDA and then even higher flow through to increases in cash flow.

Second takeaway is that these results continue to be driven by significant growth in our subscription and related sales business, and by the strategic and structural strength of our subscription-based business model. We are selling new subscriptions and retaining substantially all of the subscription and related revenue we contract.

This is creating high lifetime customer value. It is significantly increasing our visibility into future revenue. It’s also strategically and structurally durable because we’re solving important problems and people are buying passes, paying upfront, signing multi-year agreements, and so that continued strong in the third quarter.

Subscription and related sales grew 27% year-over-year and year-to-date we are up 30%. Our total number of paying subscribers grew 34% compared to the same period of last year. And in addition our key subscription metrics continue to place in the company of some of the very top subscription businesses.

Third takeaway is, again it may be an emphasis again on the flow-through, our models, our subscription models withly high recurring revenues, strong and expanding gross margins, relatively fixed central costs, and low capital intensive. You’re driving really compelling economics and flow through.

This again is reflected in the high flow through of increases in revenue to increases in adjusted EBITDA and cash flow. And finally, takeaway four, these rate metrics are creating compelling sales force expansion economics.

These combination of factors is making it so our payback period for an investment in a new client partner is only about a year, and with the huge headroom we have for sales force growth, we are really taking advantage of that opportunity. So far this year, we have added 13 net new client partners through the third quarter.

We’ve added a few since then that brought our total to -- through the end of the third quarter to 227, and we expect that at least seven additional new client partners through the end of the fourth quarter for a net addition of at least 20 net for the year. So, with those takeaways, let’s take a deeper look into our third quarter results.

As you can see in the third quarter, our revenue growth was strong and broad based. You can see in slide six, revenue grew 11% in the third quarter. It’s grown 10.5% year-to-date and 10% for the latest 12 months.

Adjusted for changes in foreign exchange rates, revenue actually grew 12.3% in the third quarter and 11% -- 11.7% year-to-date with strong growth in both the Enterprise and Education divisions. Our balance of billed and unbilled deferred revenue all related to subscription sales grew 28% in the quarter to $63.7 million.

That’s an increase of $14.1 million compared to last year’s third quarter. Balance of billed deferred revenue grew 16% to $39.9 million, $40 million compared to last year’s third quarter and our balance of unbilled deferred revenue grew 58%, compared to last year’s third quarter to $23.7 million.

It’s worth noting that in addition to this large and increasing balance of deferred revenue, we also have $11 million in contractual annual minimum royalty payments for international licensee partners, which further adds to our large and growing balance of annually recurring revenue.

Our total contracted revenue grew 5% in the quarter, 6.5% year-to-date, and 4.5% for the latest 12 months after absorbing more than $2 million of impact from foreign exchange and from the delay of the government contract.

In actuality, the contracted revenue of the Enterprise division was substantially higher than this, and so it was in the Education division that we were down some but that really was reflective of some large contracts we signed last year that repeated this year but there were certain terms of the contract that did not allow us to put those on as multi-year agreements even though they are multi-year agreements because they have some rights to modify those won’t appear – as those don’t appear as unbilled deferred now.

Our profitability and cash flow metrics also increased significantly. So, you can see on slide seven, gross profit grew 13.6% in the quarter, it’s grown 11.2% year-to-date, and 11.7% in the latest 12 months. Gross margin percent improved 163 basis points to 70.8%. This has resulted from accelerated growth in subscription and related sales.

Our operating SG&A as percent of sales was the -- is better it’s down, it improved 269 basis points in the third quarter coming in at 65.3%, compared to 68% in last year’s third quarter and year-to-date were 370 basis points better in terms of operating SG&A relative to sales.

The result has been of course significant increase in adjusted EBITDA and cash flow. Adjusted EBITDA increased $2.5 million in the quarter to $3.1 million from $600,000 in last year’s third quarter. Adjusted for changes in foreign exchange rates, adjusted EBITDA actually increased to $2.8 million in the third quarter to $3.4 million.

Year-to-date through the third quarter, adjusted EBITDA in constant currency increased to $8.1 million, compared to only $0.5 million year-to-date through the third quarter of last year.

So it’s again $7.5 million, $7.6 million through the third quarter and for the latest 12 months in constant currency, adjusted EBITDA increased 70.9% to $19.5 million, compared to $11.4 million in adjusted EBITDA for the same period last year.

Finally, net cash flow provided by operating activities, as you can see in slide 37 in the appendix increased to $18.6 million, that’s an increase of $10 million or 116%, compared to $8.6 million through last year’s third quarter.

So, overall, we felt really good about the performance of the company’s broad based nature both as to division, geography, delivery modality, et cetera, also as it relates to lines on the income statement and the cash flow statement.

Just looking at our segment results, I will start with a review of the results for the Enterprise division, just touching on some of the headlines there.

As you can see on slide eight, the Enterprise division which is kind of approximately 75% of our total revenue in the third quarter, our revenue growth was broad based with strong growth throughout the U.S. and Canada, and in each of our international direct offices.

Revenue in our Licensee division was down slightly last year, reflecting the impact of foreign exchange and the conversion of the German licensee to a direct office in this last year, also recognizes that they are in the process of learning to sell All Access Pass and doing a good job.

But there’s some transition for them even though it doesn’t affect our results because they pay us based on their invoice revenue. As you can see in slide eight, in the Enterprise division, revenue grew 8.8% in the quarter and has grown 9.8% year-to-date and 11.4% for the latest 12 months.

Adjusted for changes in foreign exchange, revenue grew 10.4% in the third quarter and has grown 11.2% year-to-date. Our balance of billed and unbilled deferred revenue in the Enterprise division grew 34% and the third quarter to $55.3 million.

With our balance of billed, deferred revenue increasing 16.2% to $32.3 million and our balance of unbilled deferred revenue increasing 71% to $23 million established in the foundation for strong future growth as we signed these multi-year agreements that don’t actually show up on our balance sheet but are contractual and there are and we will move into build and then into recognized revenue as they mature.

The contracted revenue grew 7.1% in the third quarter and 9.5% year-to-date, 6% for the latest 12 months and again this is not in constant currency, which would have made it 100 basis points or so higher and we had 26% growth in contracted AEP and related sales. Just touching on the Enterprise division’s profitability on the next slide, slide nine.

Gross profit increased 10.6% in the third quarter, 10% year-to-date and 13.2% in the latest 12 months. Gross margin increased 117 basis points during the third quarter to 74.3%. That occurred even with strong growth in sales of All Access Pass add-on all support services, which have a slightly lower margin.

The operating SG&A as a percentage of sales improved 256 basis points coming in at just 61%, compared to 63.5% in last year’s third quarter and that ratio of operating SG&A as sales improved 293 basis points year-to-date.

Finally, adjusted EBITDA in the Enterprise division increased to $5.8 million in the third quarter, representing a growth of 51% compared to last year’s third quarter. This reflects in a flow through of incremental revenues, incremental adjust EBITDA of 56%.

In constant currency adjusted EBITDA increased actually to $6.1 million, which was growth of 59%. Year-to-date through the third quarter adjusted EBITDA in the Enterprise division increased to $14.8 million.

That’s 46.3% growth, compared to $10.1 million year-to-date last year and again adjusted for foreign exchange adjusted EBITDA year-to-date increased actually to $15.6 million or growth of 54%.

Finally for the latest 12 months adjusted EBITDA has grown 46% to $23 million at $7.3 million of growth compared to the same period last year and adjusted for foreign exchange it grew 51% to $24 million, which is growth of 51%.

So the momentum in the Enterprise division continues to be very strong and we expect to generate a significant amount of growth in invoice and contract revenue in the fourth quarter.

So it establishes a strong foundation for accelerated growth in fiscal 2020 as all of that deferred revenue, primarily deferred revenue goes onto our balance sheet and it is known to be a will for sure be recognized as next year. Just very quickly touching on the Education division, which represented a 22% of our total revenue in the quarter.

Revenue growth was strong, growing 21 point -- 20.1% in the quarter, has grown 13.5% year-to-date.

Revenue growth for the latest 12 months was 5.7%, but you remember that, that was reduced last year by the impact of the expiration of a large multi-year Education Foundation contract in last year’s third quarter, should be the impact of this large contract, latest 12 months revenue growth would have been 16.6% and adjusted for changes in foreign exchange revenue grew 20.4% in the third quarter and 14.2% year-to-date.

Our balance deferred revenue in the Education Division grew 13.6% in the third quarter. Again the profitability in the Education Division was good and strong, strong improvements. Gross profit increased 24.5% in the third quarter, has grown 16% year-to-date and 60.3% for latest 12 months.

The latest 12 months figure again reflecting the expiration of the large foundation contracts last year. Gross margin has improved to 61.7%, which is up 218 basis points over last year’s third quarter.

We have done a great job on the operating SG&A as a percentage of sales improving 594 basis points for the quarter coming in at 63.4%, compared to 69.3% in last year’s third quarter and there is improved 500 basis points year-to-date.

And finally, the adjusted EBITDA increased $700,000 to a negative $200,000, compared to negative $900,000 in last year’s third quarter, as you know substantially all the profitability the Education Division occurs in our fiscal fourth quarter.

Year-to-date through the third quarter, adjusted EBITDA in Education Division is a negative $1.4 million, is an improvement of $1.5 million compared to last year. And so I really feel very good about the staging of the Education business being up while they are generating also lots of pipeline and contractual revenue for the fourth quarter.

So that will be a long discussion on the results, but that will take you through point one, the other points are faster. Takeaway two is that the strong results are being driven by the growth in our subscription business. As we mentioned growth in All Access Pass and related sales continue to be very strong in the third quarter and year-to-date.

As you can see in slide 13, All Access Pass and related sales in the third quarter grew 26% to $20.4 million. Year-to-date, All Access Pass and related has increased to 36% and that same metric for the latest 12 months is up 40%.

The balance of deferred revenue in the Enterprise Division grew 34% year-over-year in the third quarter and the number of All Access Pass subscribers reached 406,000 at the end of the third quarter, which is an increase of 104,000 or 34%, compared to our 303,000 paid subscribers one year ago.

Importantly, not only we are growing, but we are also growing in a way that is we think durable and sustainable, and has some metrics that are very comfortable. So those are the best subscription companies.

Shown to slide 14, some of these metrics include annual revenue retention of more than 90%, add-on services rate of more than 45%, which is highly correlated with high customer retention and expansion, a total revenue retention which includes year-over-year same client subscription and services revenue of 100% -- just over 100%, relatively large initial purchase price, which reflects the relatively large size of the population, which All Access Pass is typically purchased and this establishes the foundation for strong unit economics.

Our customer acquisition costs relative to the initial purchase price is less than 1:1, so that plus the fact you can ramp-up sales people and pay for them in a year gives a very strong reason to pursue the expansion of the sales force.

And then the expectation that we will achieve $100 million in annual recurring revenue somewhere between our fourth year and fifth year is four years to five years ahead of when many of the companies have achieved that have done so.

And in the mid-term we also have this other contractual recurring revenue of the minimum royalty payments for Licensee business.

So the combination of these things we think is great that we can grow and that we can grow in a way that is durable and quality and reflects the fact that our customers are really getting enormous value from the All Access Pass and the things they are doing.

So the fact that they are -- when they renew, they are both expanding, oftentimes is extending the term of their contract shows that they are getting real value, in many cases some of these clients might face headwinds in their particular industry or whatever they are choosing to consolidate and give us a higher and higher share of their business, and the value proposition is very compelling.

To increase this client impact, we are committed to consistently adding content and capabilities to the All Access Pass. As you can see on slide 16, we have consistently added content and new capabilities.

We had a 1,200 micro learning articles, which were being added to all the time with the acquisition of Jhana and these articles were pushed out to leaders in our client populations weekly.

We added broad coaching capabilities with the acquisition of Robert Gregory Group and created four new major courses that are now offered in all modalities live and digital. In this continuing -- with the continuing theme of expanding into content categories that we think are very powerful.

We are really pleased to announce that we have just signed an exclusive agreement with Liz Wiseman, renowned author of the bestselling book multipliers and one of the most sought after speakers and teachers on leadership.

Liz is a researcher and executive advisor who teaches leadership to executives around the world and has been listed on the Thinker’s 50 ranking and named one of the top 10 leadership thinkers in the world.

Wiseman has conducted a significant research in the field of leadership and collective intelligence and Liz writes for The Harvard Business Review, fortunate a variety of other business and leadership journals.

We have entered into an initial term tenure agreement, which can be expanded in multiple times beyond that and we will be developing together a powerful premier leadership development solution based on multipliers to be included in Franklin Covey’s All Access Pass.

We are really excited about this new partnership and we are thrilled to be partners with Liz and with the entire Wiseman group will be sending out a press release providing more information on this new partnership tomorrow morning.

So we continue to build the strategic durability by identifying those big intractable problems that are based in scaled and lasting change in human behavior. We also have structural durability that’s driven by the fact that All Access Pass purchase contract and pay for their subscription at least a full year in advance.

And second, that is shown in slide 17, an increasing percentage of pass holders or any entering into multi-year contracts. For the latest 12-months, 29% of pass holder organization entered into multi-year contracts, up from 15% a year ago.

As in -- illustrated in slide 18, our goal is to simultaneously achieve the combination of top tier growth in subscription related sales, strong growth there to be in the top tier of these -- of the economic and customer metrics to be reviewed and also top tier rates of growth and adjusted EBITDA in cash flow.

That’s a rare thing to be hitting in all three of them. We believe that we are and we can continue to do so, and for us achieving the intersection of these three factors reinforces this prospect of creating significant increases in value for our shareholders and for our clients.

A bullet point on takeaway three, which is that our the models high recurring revenue, strong gross margins and relatively fixed central costs and low capital intensity is driving compelling economics.

As you can see in the slide 20, the flow-through of incremental revenue to increases in adjusted EBITDA, which is in other words how much the growth and revenue actually gets to the adjusted EBITDA line has been very strong for the third quarter, 45% year-to-date, 44% in the latest 12-months, 35% of the incremental revenue has flow-through the increases in EBITDA and actually the cash flow has grown a bit faster than that.

As we have noted the final takeaway is that, our subscription metrics create compelling sales force growth economics. We have reported several times on the big opportunity we have there.

But the fact you can invest in a client, new client partner who over a period of years you can see on 22 -- slide 22, over the first five years you get to a $1.3 million of revenue, generating very high gross margin fully pace for herself or himself in the first year combined with a customer acquisition cost that also is less than 1:1 gives really compelling economics and we are taking advantage of that and as we mentioned we have added 13 net new client partners through the third quarter, we have added a few since then toward our expectation that we will meet at least 20 net new client partners that we said we would at the start of the year by the end of the summer and over the next three years, we expect to add at least 75 net new client partners to our base of 234.

So in conclusion, again, the takeaways, which I know you have already gotten that on slide 23, so the broad based results in the third quarter that were higher than expected that has established the foundation for and already put us in the even -- with that kind of growth we have already grown by the amount we expected to for the year and our guidance that this is being driven by the continued strength of the subscription related sales model that there -- the high flow-through that we have forecasted that we are great for what is happening and we expect to be a very high growth -- to achieve very high rates of growth in both EBITDA and cash flow this year and in coming years, and that we have a great unit expansion opportunity with sales force which would take advantage of our new sales school with our five recruiters and with many other things we are doing to make sure we take advantage of this.

We appreciate your support. We really appreciate the efforts of approximately 1,000 associates throughout the world. We are really excited about our opportunities and about the trajectory we are on to achieve significant growth this year and the years ahead and I would just say it’s an exciting and great time to be at Franklin Covey.

I think it’s a great and exciting thing to be a client of Franklin Covey. Hopefully it’s also a good time and exciting time to be an owner of Franklin Covey. So, with that, I will now turn the time over to Steve Young, our CFO to review our outlook and guidance for the balance of the year.

Steve?.

Steve Young

Hey. Thanks. Thank you, Bob. Good afternoon, everyone. Our specific guidance for fiscal ‘19 as you know was that in constant currency adjusted EBITDA would increase from $11.9 million in fiscal 2018 to a range of between $18 and $22 million in FY19, representing a year-over-year growth of between 50% and 85%. We reaffirm this guidance.

We are really pleased that in constant currency adjusted EBITDA, as Bob said, has increased from -- increased $7.6 million year-to-date through the third quarter.

We are experiencing very strong momentum in the business, as a result we expect to retain this $7.6 of year-to-date adjusted EBITDA growth and even add a bit to it in the fourth quarter putting our full year adjusted EBITDA essentially right in the middle of our guidance range of $18 million to $22 million, representing year-over-year growth in adjusted EBITDA of approximately 65% to 68%.

Specifically, we expect year-over-year adjusted EBITDA to increase by up to $500,000 in the fourth quarter.

And this in spite of the fact that almost all of our growth in invoice revenue in the fourth quarter is expected to be subscription sales whose revenue will be recognized over time, but whose cost for marketing and for hiring new client partners as you know will be expensed in the fourth quarter.

And a second reason that the adoption of the new topic ASC 606 accounting standard will cost us approximately $1.3 million of adjusted EBITDA in the fourth quarter this year, compared to our fourth quarter of last year.

So to conclude we are really excited about our results year-to-date by the expected strength of the fourth quarter and by the significant momentum of the business overall.

As a result of this momentum and our strong business model, we not only expect to achieve our guidance for the year, but establish a foundation for very strong results in the future. So, thank you, Bob..

Bob Whitman

Thanks, Steve. At this point let’s open it for questions. I will ask our operator to open the line. Thanks..

Operator

[Operator Instructions] And we do have a question from Alex Paris. Go ahead with your question, Alex..

Chris Howe

This is Chris Howe sitting in for Alex. Good afternoon, everyone..

Bob Whitman

Hi, Chris.

How are you?.

Chris Howe

I am good. Just sorting through my thoughts and notes here, you have mentioned previously about the multi-year contracts trending to 50% over time and on the last call, I believe you mentioned a seven-year contract.

As we think of the length of these contracts, can you characterize or break down the mix that you are seeing as you push forward these efforts to accrue more multi-year contracts overtime?.

Bob Whitman

Sure. Thanks. I will ask Paul Walker to talk through..

Paul Walker President, Chief Executive Officer & Director

Hi, Chris. Yeah. So, as we mentioned, we are -- in the last 12 months, multi-year contracts have increased to -- now 29% of our contracts are multi-year. And of course, we are interested in having each of -- one of those be for as many years as possible and you remember accurately the one we talked about last time that was up to seven years.

We are seeing a number of these multi-year contracts are not just for two years now but are increasingly becoming three-year contracts. I am not sure that clients will do -- how many clients will do seven years. We will try for that. But we are -- we are really pleased with the momentum.

We saw in that slide that Bob showed a minute ago, it was 1% of our contracts two years ago, 15%, and now it’s up to 29%, and we continue to work that. I think what happens is, one, our sales force becomes more comfortable with positioning that right out of the gates.

And two, as we are now into our second and third and approaching fourth year renewal cycle to some of these clients, we are now so embedded with them that it makes a lot of sense.

The things we are talking about, the journeys we are on with them just will have a multi-year aspect to them and so it makes sense for the client to save a little bit by going multi-year and just to enter into that longer term commitment with us. So we expect that to keep growing..

Chris Howe

Okay. That’s great. And then, some more questions here, you mentioned the rep last time that solely targeting multi-year agreements.

As you move forward in this transition of the sales force, is that their main focus now or is there still -- are there still other people on the sales force that are not focused on multi-year agreements or are they focused on both, I should say?.

Paul Walker President, Chief Executive Officer & Director

I will stay with that. This is Paul again. So our sales force is exclusively focused, first of all, it’s important to note, they are exclusively focused on selling All Access Pass in the Enterprise Division. So that all we sell is the All Access Pass and the related services that go along with it.

There are some of our client partners that still have a bit of traditional business that either they are still trying to convert over or those clients will just stay traditional clients of ours, but essentially all of the time and energy and effort is on selling All Access Pass.

Within that context, we attempt to position multi-year every time we can, and there are some clients that as this is our first time becoming a client of ours that, that the timing is not right for them to make that kind of commitment, they’ll try this out for a year and they might come back at their first renewal period and then at that point they might go multi-year with us.

But yes, everybody selling All Access Pass and we are trying to position multi-year where we can..

Bob Whitman

Chris, just one of the note, this is Bob -- the nature of the problems, we are helping clients solve when they really get into it as Paul mentioned, they’d recognize, if they are going to try to transform and get lasting behavioral change in the way that their sales force engages clients, say, a major consulting firm or a major technology firm, they recognized that both the journey of getting all of the salespeople across that and then maintain that was coaching and ongoing tools, this is going to be a multi-year journey and it’s a journey that’s worth it because they know what the payback is going to be if you are trying to get 190,000 frontline employees to do better -- and do something better or different every day.

So it will drive guest satisfaction, that’s an initiative that they are going to be on forever and you always have a new frontline people, you need to keep it going.

And so, the very nature of what we do argues for multi-year contracts is just, as Paul said, in the initial year, they don’t know the extent to which they are going to be engaged in these big journeys.

Once they get engaged, it’s a very straightforward thing, if we look, you have to match the contract term to what you are trying to get done and you can save a little in the way -- during the way..

Chris Howe

Thank you for the color. I have many questions here, but one more, if I may..

Bob Whitman

Sure..

Chris Howe

As you continue to move towards 2021 and you talked about the higher levels of net cash that are going to be generated, with this additional cash and as you see more of this deferred revenue being recognized.

How do you anticipate allocating this cash to investments, repurchases, and/or acquisitions? And in regard to John and Robert Gregory, are there others that present viable candidates for integration into Franklin Covey?.

Bob Whitman

Great. Yeah.

Priorities for the utilization cash or kind of in this order, first of all, is investing in the recurring needs of the existing business, and we are just the ongoing investment in keeping all the content fresh, our portals, and everything that go on and that’s the first priority that’s well within our budget to do that, but it’s an ongoing investment that we make every year.

The second is the ability to take steps that would grow the business whether it’s new content, it could be an add-on acquisition, it could be the acceleration right now in the growth of the sales force to take some additional capital and those things will all have such a very high payback when you get 100% return in first year, as we said, hiring a new sales person, whatever.

That’s our second utilization. The third is that we have utilized a lot of the excess cash flow beyond those two for years in repurchasing shares. Some have asked why we haven’t been active in repurchasing shares in the last quarters. And really if we haven’t -- if we are not active on repurchasing shares in a quarter, it’s due to one of three things.

Either one, we are making additional investments in the business which last year we did. We made incremental investments in our new ERP system, in our portal, acquisitions and so forth. We made substantial cash acquisition. So one would be that we just had -- we had unusual requirements in the business. That has not historically been the case.

We historically spend about 4% of our revenue in innovation and product development with the All Access Pass. We have moved that up now to 7% a year, but we usually live within that budget. But if we are not buying it could be that we are investing by stocks because we are investing in other parts of the business.

So the second is, there may be the time of year where your cash in our late part of our fiscal year because our fourth quarter is so generally significant in terms of revenue and particularly so in education.

We invest a lot of money in working capital to fund all those sales in the fourth quarter and usually, so sometimes it’s just that we don’t have a lot of excess cash if we are not buying.

The third could be honestly that we may be involved in something or having discussions about something, which could be material to the business and significant enough that we are precluded from buying.

But otherwise, any time we think we can earn at least a 20% IRR by investing in our stock, which we have continued to believe is what we can do, we do that and we expect in this coming year that we will have the cash available and the inclination and expectation of doing so.

Is that helpful?.

Chris Howe

Yes. It is. I have more but I will jump back in the queue..

Bob Whitman

Okay. Thanks..

Chris Howe

Thank you for taking my questions..

Bob Whitman

We are happy .We will look forward to talking to you if you like to. Those are the questions I should say..

Operator

And our next question comes from Tim McHugh. Tim, you can go ahead with your question..

Bob Whitman

Hi, Tim..

Trevor Romeo

Good afternoon. It’s actually Trevor Romeo on for Tim..

Bob Whitman

Hi, Trevor.

How are you?.

Trevor Romeo

Thanks for taking the call. I am doing well.

How about yourself?.

Bob Whitman

Great. Thanks..

Trevor Romeo

Yeah. So, first question here, so part of your growth strategy involves growing the client partner headcount.

I just want to ask in the current labor market, how difficult is it for you to find qualified people for those roles and then along with that, how is your retention trending among the client partner group?.

Bob Whitman

Great. Let me ask Todd Davis, who heads our People Services and who has these five recruitment professionals working with them every day.

Todd, will you respond to that?.

Todd Davis

Yeah. Thanks. I am pleased to join you. So it’s a great question. It’s a part of the key strategy. So we have -- as Bob mentioned, we have a very seasoned recruiting staff particularly for our industry.

And so while to your point labor market is certainly becoming more challenging, we have found quite frankly with the All Access Pass model more than before while they are not knocking at the door, we are finding much more interest from seasoned sales people client partners as we call them who are interested in our company for two primary reasons.

There are others, but the two primary reasons are the subscription based model where they can actually go in and have the business model so they can actually make a difference, we can make a difference within the client organization and then also I just lost my train of thought -- the two reasons are the model and then the investment that Bob was talking about, just the significant investment and not talking ill of any of our competitors in that, but they are so pleased to be with an organization that is making the financial investment in our offerings and in our solution.

So those are the two that come top of mind as we are talking and interviewing quite frankly every day. This recruiting team is pulling together some phenomenal candidates. So, yes, it has become more difficult and we are finding with the direction the company is headed. We are becoming more attractive for those sales people that are in our industry..

Bob Whitman

Paul, on the retention question, do you want to address that?.

Paul Walker President, Chief Executive Officer & Director

Yeah. So, we have -- we think we have pretty good retention -- quite good retention actually, especially given where the labor market is right now and there’s a lot of reasons to join the company who have long tenure here. In fact, some people join us. They come to our sales academies. We run this five-week sales academy.

Two of the weeks are in-person here in Salt Lake, our headquarters. That’s something we have been doing this year that’s making a tremendous difference.

People come in and they do a tour around our campus and they get to know some of their peers out there, their fellow client partners and one of the common refrains is you have people that have been here a long time. And they say that in a really good way and we feel like that is a really good thing.

And so we are -- we do everything we can to retain them, especially the ones we want to retain. We feel good about where we are there, and as Todd mentioned, we are hiring a lot of great people right now..

Bob Whitman

And I think just in terms of specific metrics, we need to hire about 31 client partners to retain 20 over time..

Paul Walker President, Chief Executive Officer & Director

Yeah..

Bob Whitman

And so -- and that’s -- we feel that’s a very good retention rate in the business that is heavily commissioned sales where they have to go out and win. And that can that certain if you lose, happens over time..

Paul Walker President, Chief Executive Officer & Director

Yeah..

Bob Whitman

But we are grateful also that our client partners that we do retain are ramping according to a little bit ahead of the schedule that we have established for them. We keep adding new schools, and tools and marketing efforts and other things to help them succeed.

And I think we have got a great group of people who have been here for many, many, many years, and we are meeting not long ago, where we went through some of our senior sales people and some of our top selling people, all of whom have been here more than 12 years. And so we have a good retention, once you get to the ramp, you tend never to leave.

So, thanks..

Trevor Romeo

Okay. Great. That’s very helpful. And then, second question, you had some nice gross margin improvement come through on a year-over-year basis this quarter. I know you hadn’t necessarily seen that in the past couple of quarters, despite pretty strong revenue growth.

So could you just kind of talk through the drivers of the gross margin improvement other than revenue growth that helped this quarter?.

Bob Whitman

Yeah. I think the first factor is just mix. So as we have more and more subscription revenue as a percentage, we will get that.

It was offset in the first couple of quarters this year somewhat by, we had such a significant expansion in our services revenue, addition of services, which we think is important that we are moving that up to now to 47% on top and that it helped down the gross margin expansion a little bit.

But given the same mix of services and subscriptions, you will tend to have some just the mix shift change will add to the margins and I think that’s the primary thing.

We also have had annual price increases for the All Access Pass and that -- most of that flows through to the increment and well it doesn’t apply to the entire population because people can avoid it if they sign multi-year agreements or that they can do it by signing up, expanding their population or whatever else, despite -- and we want them to do those things.

We give them those incentives because they are our folks and we want revenue per client to grow. And if we give up a little bit on the revenue per seat to get revenue per client, that’s something that’s in our favor.

But beyond that, I think it’s primarily that there is some price increase for all new sales internally but you doesn’t take advantage of those through a combination of that and the mix shift continues to nudge the gross margin upward offset partially by sort of increases in service sales.

And so in any given quarter, you might be flat or whatever we don’t expect to go backwards on this..

Trevor Romeo

Okay. Great. That’s all I have for now. So thank you guys very much for the detail..

Bob Whitman

Great. Thanks so much. Great questions..

Operator

And our next question comes from Jeff Martin. Jeff, you can go ahead with your question..

Jeff Martin

Thanks. Good afternoon, guys..

Bob Whitman

Hi, Jeff..

Jeff Martin

I wanted to touch on the international license partners and also the international offices. Specifically, I wondered how the direct office in China has fared if that’s growing nicely.

And then, on the international license side, specifically are they all selling all Access Pass where are they in that process and do you expect some growth acceleration there?.

Bob Whitman

Right. Paul, do you respond to that..

Paul Walker President, Chief Executive Officer & Director

Sure. Hi, Jeff. So I will start with the international direct offices. They had, as Bob mentioned a few minutes ago, really a nice Q3, every office was up in the third quarter, all of the offices are doing well for the year and we expect the opportunity to do well in the fourth quarter. As you know, in our English speaking offices in the U.K.

and Australia, they have been selling All Access Pass now essentially as long as we have here in the U.S. and the majority of their business is now All Access Pass are seeing very similar retention metrics, add-on services metrics, multi-year metrics, et cetera. China -- China is actually doing very well, so they had a great quarter.

They are not yet selling All Access Pass. They will start in the fall. We have been working -- our technology team has been working, doing great job getting a portal stood up inside China.

We do service some clients in China, so we are able to sell global deals and service clients in China, but really to do this in a big way in China we need to have our All Access Pass portal and everything in China to provide good consistent steady access for people there. So China is doing well and All Access Pass is starting to fall.

Japan has just come online in the last few months now with All Access Pass. They have sold some and that business is starting to grow for them and so we expect that they will follow a similar trajectory as we have in our English speaking countries.

And then as you know, earlier this year we assume the license in Germany, Switzerland and Austria, and they are selling All Access Pass as well. They got on board as our licensee partners did a little over a year ago and that business had a nice quarter, also it’s now being led and managed out of the U.K. by a leader there.

So we feel really good about international direct and half those offices are selling All Access Pass almost exclusively on the other hand China, Japan are coming online. The licenses are actually doing pretty well -- as well. They are up there up a little bit for the year. They will be up for the year when it’s all said and done.

They were a little bit off, as Bob mentioned in the third quarter, primarily due to foreign exchange and the conversion of Germany becoming a direct office.

And they were down -- they are still in the middle of this conversion themselves, so we were about a year late and supporting them with the All Access Pass, and so this is kind of their first full year if you will it. Actually they are doing quite well. We think it will be a good driver of growth for them.

They still just pay us of course royalties on their sales, but theoretically this will -- this should help them drive their business more quickly than they have in the past just like it is for us and that should translate into higher royalties for us.

Just of note we have one of our partners last year about this time full 1,000 person pass and they just got the renewal on it late last week.

And so that’s kind of that’s an exciting thing to see and the same play happening in our direct operations translating and happening just the exact same way in our licensee operations and we will continue to get better and better, better out as well..

Jeff Martin

Okay. That’s helpful. Thanks.

I wanted to ask as it pertains to the client partner additions, what’s the balance of mix in terms of ads in North America versus international markets?.

Bob Whitman

It’s about 60/40, 60 U.S., 40 outside of the U.S. I think that’s an opportunity where we will should and will get more aggressive in our International offices.

We have got China now and that now that having been part of in Germany as well we have got some big economies there that are now that we have got them in and they are part of our direct operations China now for few years has been in Germany just recently and we get those businesses running exactly how we run them in the other parts of the world where we are direct.

There’s an opportunity to add a lot of headcount there and I think we will, but for this upcoming year the mix is about 60/40 and what we expect a higher and probably will be 50/50 for quite a while. We have got a lot of headroom everywhere..

Paul Walker President, Chief Executive Officer & Director

And we think also, Jeff, at this point, and one of the real -- one of the strongest assets we have as a company, most important parts of the company is the leadership group we have and particularly those who had these 16 offices or areas of the world in our direct offices.

We had our quarterly leadership meeting two weeks ago and this is a group of seasoned people who on average been with us 16 years, who manage their $10 million to $15 million responsibility in the world and this is an impressive great group.

When you look at the four metrics for which they are responsible, every one of them is living within the minimum acceptable level, others have specialties where they are on the high end. But this is a group of people we noticed to run or obtain and we will be able to add these new client partners are being added to those teams now.

We have also put some other wrote new roles, which are kind of player coaches that are carrying a quota but also helping to do this.

So I think we are better positioned now than we have ever been to be able to feel really confident about adding a lot of new client partners in the coming years, because each of them can take one or two a year and that that allows you to grow quite rapidly. So that’s a big -- that’s a real importance..

Jeff Martin

Okay. Great. And then my last question is around new content and how quickly that becomes a revenue growth driver and it makes a lot of sense as you are bundling everything into one pass that additional content is going to have a lot more value more quickly than under the old model.

I was just curious, as you bring on new content, what kind of ramp do you expect to see out of that versus what you have historically had under the old model?.

Bob Whitman

Yeah. Under the old model, of course, we were able to look specifically to a piece of content and know exactly the revenue it generated, because we sold them separately as you know. Now when it enters as part of the All Access Pass, it’s really the value proposition that is the total ecosystem that we have.

And so, the primary ways in which we see impact, one, high -- I mean, we may have already had high retention, we already do have high retention. So it’s hard to say that went up a lot. But where it comes is, there are new jobs to be done, new impact journey this allows us to have, it allow us to go deeper into an organization.

And so, if we pick the right content areas, we pick the right problems that we see -- we have seen, for example, Jhana, the usage of Jhana is across the system, about two-thirds of our All Access Pass holders utilize it and when they it, they utilize it frequently, mostly they -- it’s really pervasive and so we can see that usage.

Our coaching business has gone up a lot and we had something new like this content from partnership with Liz Wiseman. We expect to be reflected, one, our retention rates will stay high and maybe expand. We will be able to continue to do price increases that will allow us to do things.

Third, people will sign more multi-year agreements because that’s one of the things behind them moving toward 50% is there will be an impact journeys that we know they want to be on and we have the content solutions to do it.

So, a combination of those factors, we do it within a specific budget, but we don’t look specifically to the economics of that other than that’s part of our 7% spend to add new content. But we are very precise about doing so on jobs that we know need to be done thinking will affect the whole ecosystem.

Is that helpful?.

Jeff Martin

That’s helpful. I appreciate it. Thanks guys..

Bob Whitman

Thanks, Jeff..

Operator

And our next question comes from Marco Rodriguez. Marco, you can go ahead with your question..

Bob Whitman

Hi, Marco..

Marco Rodriguez

Good afternoon, guys. Hey. Thanks for taking my questions..

Bob Whitman

Thank you..

Marco Rodriguez

Most of my questions have been asked and answered, so I just have a couple real quick, I guess, housekeeping items. In terms of your guidance, specifically on the CapEx and Cat D [ph] spend for fiscal ‘19. Looks like those numbers kind of come down here since the last guidance.

Can you just talk a little bit about that?.

Steve Young

Yeah. A lot of our spend on CapEx and Cat D is down in this quarter and year-to-date, just representing one capitalized projects have been completed and when certain CapEx projects have been completed. So that is in the fundamental change and the amount that we, Marco, that we plan to spend in those areas.

We are -- we have just had less spending year-to-date than we thought we would have, which means that we will make up a little bit of that in the fourth quarter perhaps and going in to next year. That’s one reason this year is down.

And then, the second reason, as Bob mentioned is, in the past we are doing a large ERP project and doing the initial development of our portal both of which were capitalized. So we had higher spending in the past on those items.

We have an amount that we plan to spend each year going forward and it just so happens that the timing of projects makes our year-to-date this year a little bit lower than would be a standard run rate..

Marco Rodriguez

Okay. I think I understand what you are saying there, but I was mostly referring to the fact that the guidance range for the full fiscal year seemed to have come down versus the prior guidance in Q2 and in the beginning of the year.

So that’s just timing?.

Steve Young

Yes. Yes. Our view of what we are going to spend on CapEx and Cat D is unchanged from what we have talked about.

But as you know, when we have these large capitalized development project, et cetera, the point at which those are capitalized is when we are spending, obviously, those monies on the capitalization and that there are swings in that development.

But the swings don’t -- in this case don’t represent a fundamental change in how much we plan to spend in capitalized development or capitalized spending on the portal..

Marco Rodriguez

Got it. And then, in terms of the balance sheet, just the cash that you guys have on there right now just taken a look at what you have reported here year-to-date for cash flow from ops and what you had spent here for CapEx and Cat D, cash is pretty flat from the beginning of the year. So I am assuming even paying down per your credit agreements.

Has anything else been accelerated to pay that down or are there other expenditures that are happening on the cash flow from financing that is kind of kept things level there?.

Bob Whitman

No. Not necessarily.

A fair amount of our cash on our balance sheet is tied up in some foreign operations that we can repatriate or otherwise we would have paid the line of credit down even farther than we have and stuff we are always looking to repatriate cash as quickly as we can to put it to use to reduce interest expense and to use things -- used for things and investing activities refinancing activities, so that we don’t have to borrow against our line.

But a lot of our cash and reason why the cash is really kind of flat even though we have paid down our line significantly since the beginning of the year and made our term loan payments is just simply because we can’t repatriate fast enough with local laws and their local means to pay annual income tax payments and things like that..

Marco Rodriguez

Got it.

And then, last quick question, just maybe, Bob, if you can talk a little bit about an M&A landscape any sort of things you might be looking at in terms of specialized content or things that you think that might be somewhat interesting going forward?.

Bob Whitman

Yeah. Thanks, Marco. For us, we always had a lot of what we have put in the business development initiatives.

For us, fewer of them are acquisitions of companies and they are parts of the acquisition of content or capabilities in some cases as you know with John and Robert Gregory we did the more -- most of what we are looking at is either expanding some kind of a capability that won’t be a big branded thing, it will just add a new capability like micro learning with Jhana or assessments or things like that.

And so many of the things we are looking at are things that will increase the usage of All Access Pass or expand the ways in which people can get value from the All Access Pass. And so number of those will probably be just license agreements where it won’t turn out to be a real M&A activity, it will be in the form of license.

Occasionally we will do something big in the content area like with Liz Wiseman. That’s not a major effort on our product. But we have a couple of those kinds of things that we are working on with.

More of the things are capabilities, things that allow usage to increase usage, but we do have a Boyd Roberts who’s here in the room and he heads our business development effort and he’s got a lot on his plate and things we are looking at.

But we again think most of these will fall within our normal 7% spend, 7% of revenue spend each year and that’s how that really we are organized to do that responsive..

Marco Rodriguez

Got it. Yeah. Understood. Thanks a lot guys. I appreciate your time..

Bob Whitman

Thank you, Marco..

Operator

And our next question comes from Zach Cummins. Zach, you can go ahead with your question..

Zach Cummins

Great. Thanks. Good afternoon..

Bob Whitman

Hi, Zach..

Zach Cummins

Hi.

So in terms of the education segment, can you talk about what really drove the strength here in Q3 and then what are really the expectations for growth in that segment as we move into kind of FY20 and beyond?.

Bob Whitman

Yeah. I will turn this one over to Sean Covey and let him respond..

Sean Covey President of Franklin Covey Education

Yeah. Sure. Hi. How are you doing, Zach? Yeah. So third quarter, we had a really strong third quarter, some of that was we had a lot of new contract we signed with schools. This year we are confident we feel good about our fourth quarter, because we feel like we are going to bring in about 50 to 100 new schools over last year.

So that shows up -- some of that show up in the third quarter, these are new school that we got signed in the third. Our retention also is stronger than last year.

We think -- our retention has always been pretty high in the about 86% to 90% range and we feel like this year will be at least that good if not 1 percentage point to 2 percentage points better that showed up in the third quarter as well. So it was -- we also did a lot of material sales, okay.

So when Leader in Me school sign on, we have additional materials they can buy and we did a really good job of that in the third quarter. These are like leadership guides for students and they were extremely high margin as well and that helped the gross margin in the third quarter.

So that came in stronger than expected and we put a real focus on that and we find out at least we have updated these over the last year and we are finding that schools like these a lot. So a combination of those things helped in the third. And then, again, the fourth, we feel pretty good about it, because we have got a stronger pipeline so far.

The invoice revenue and final stage pipeline revenue for the fourth quarter were up over last year by about $1.5 million already. Again, new schools 50 to 100, so far we are about 46 over last year, the same point and then and then the retention.

We also have a lot of this year we feel good as well, because we have a lot of late opportunities that we didn’t have last year. We still have some big deals out there that could close or not close or go into next year, which will either help this year or next year. Yeah. So, for the fourth, we feel good about it.

Long-term we feel really good about our prospects, because for a few reasons. One is, the district opportunity selling, that’s one of our big areas of focus next year is to sell more to districts and less direct to schools. In the past it’s been more of the, more of the opposite.

But we are getting good with districts and we are only in eight -- 815 districts of the 15,000 districts in the U.S., 15,000 districts. So we feel like that’s a big opportunity. The international opportunity continues to do really well. We just opened up in China. I was there last month. We have nine partners.

We have licensed pretty much the whole country. We have 30 Leader in Me schools. We think we could get to a couple of hundred next year. That’s going to help us a lot. So the international opportunity is really strong.

Higher education opportunity continues to grow that helped the gross margins as well, so it becomes a higher percentage of our total sales is higher margin. We feel the growth opportunity there is really good.

And I think, finally, just the thing that’s, I guess, most compelling about our -- the future opportunity in education is just the impact we find we are making. We have got great research showing the efficacy of Leader in Me and how it’s increasing attendance and decreasing behavior problems and helping test scores in different areas.

And that’s the key area -- that’s the word of mouth and that spreads really well, helps increase our penetration of districts and so forth. So kind of a long answer to your question but that’s how we are feeling right now..

Zach Cummins

No. I really appreciate all the color. Thank you for that..

Sean Covey President of Franklin Covey Education

Yeah..

Zach Cummins

And just one more question for me. Bob, I guess, in terms of attachment rates for add-on services with your All Access Pass offering.

Do you anticipate that this is something that can be sustainable as customers start to go in the year two, three, or four of their contracts? Are these add-on services something that are going to be recurring in nature and something that these clients will consider buying on an annual basis?.

Bob Whitman

Yeah. I think that’s been one of the most important factors I didn’t probably emphasize enough is. One of the most encouraging things is that our same client retention rate of revenue, including their past and their services were retaining just over 100% of that.

And so, I think, what’s happen is, people actually the services increase as we -- as people get down the road on this, because they recognize they are entrusting us with -- and they are content with more challenging and important problems, one for they really do need to get their behavior change and so I don’t know, Paul, if you want to add anything to that?.

Paul Walker President, Chief Executive Officer & Director

But the services we believe are very durable.

I don’t know -- we don’t know how high up is, but at least at the current levels we think on a rolling 12 month basis we should be able to maintain what we are doing and that as clients get into their third years and fourth years and fifth years, it’s -- because they are working on things that are important.

And so to an earlier question about the M&A pipeline, I think that Marco asked, some of the things we are doing is not M&A, but it’s adding new services and designing new services to exactly meet the needs of people, so when they go through and train a bunch of managers that are coaching build in to the process.

So I think right now it has been very durable and expanding. And to the extent we are good at selling and servicing clients, we think it will continue to be strong and expanded, so..

Zach Cummins

Great. That’s really helpful. Well, thanks again for that and best of luck as you head into Q4..

Bob Whitman

Thanks very much, Zach..

Bob Whitman

Other questions?.

Operator

And we have no more questions at this time..

Bob Whitman

Okay. Great. Well, we will just conclude and thank each of you for joining today. Again, as I mentioned, it is very exciting time to be part of Franklin Covey. It’s time when really to see the impact that we are having in clients and see the recognition of that by revenue retention, new sales, et cetera. It’s really encouraging.

And we look forward to talking with many of you in the coming days and weeks. If you have additional questions, happy to respond and we look forward to a strong fourth quarter and to getting a chance to have this formal discussion in November. Thank you so much..

Operator

And thank you, ladies and gentlemen. This concludes today’s conference. Thank you for participating. You may now disconnect..

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