image
Communication Services - Advertising Agencies - NASDAQ - US
$ 55.1
-3.86 %
$ 2.36 B
Market Cap
41.12
P/E
EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2016 - Q1
image
Executives

R. Scott Turicchi - j2 Global, Inc. Nehemia (Hemi) Zucker - j2 Global, Inc..

Analysts

Shyam Vasant Patil - Susquehanna Financial Group LLLP James D. Breen - William Blair & Co. LLC Gregory Burns - Sidoti & Co. LLC Rishi Jaluria - JMP Securities LLC.

Operator

Greetings, and welcome to the j2 Global First Quarter 2016 Earnings Conference Call. At this time all participants are in a listen-only mode. A question-and-answer session will follow the formal presentation. As a reminder, this conference is being recorded. I would now like to turn the conference over to your host, Mr. Scott Turicchi. Thank you. Mr.

Turicchi, you may begin. He is the President of j2 Global..

R. Scott Turicchi - j2 Global, Inc.

the Cloud segment and the Media segment. We've now in this presentation taken the Cloud segment and given you some additional information regarding various pieces of the Cloud business. Most notably we've broken out Cloud Connect, which is the fax and voice business.

Then have the Cloud Services, which I just mentioned, included Backup, email security, email marketing and web hosting; and then the patents. Those three elements together add up to the total Cloud. You'll see on slide eight Q1 of 2015 and Q1 of 2016 are presented here. And in the appendix we give you the full fiscal years of 2011 through 2015.

In all cases these are reported on an adjusted non-GAAP basis using the current definitions that we've used for some time now.

I would also note that there are certain historic shared personnel costs that are part of our Cloud Connect or fax and voice business that we have now broken out and allocated to the other Cloud Services to the extent they utilize certain marketing and finance services provided by Cloud Connect.

We've also made various adjustments to the allocated personnel and corporate-related costs on a consistent basis for 2011 to 2015. Finally, in the appendix you'll see also the amount of capital investment made in each of these business units, both cumulative through 12/31/10 and each fiscal year thereafter.

And the capital investment specifically includes amounts spent on M&A, property and equipment, and intangibles. Now turning to the quarter on slide eight, our Cloud Connect business had a growth of about $4 million in revenue to $90.2 million, had 53% EBITDA margins or about $48 million in EBITDA.

The slight decline in EBITDA margin from Q1 of 2015 to Q1 of 2016 has to do primarily with some increased marketing that we were able to do in Q1 of 2016, which Hemi will explain in greater detail as he goes through that segment, as well as certain transition services costs related to an M&A transaction.

Our other Cloud Services grew dramatically to $46.7 million of revenue, $21.3 million of EBITDA, big increase in the EBITDA margin from the year ago quarter from 33% to 46%. Patents had $1.1 million in revenue, $400,000 in EBITDA, 35% EBITDA margin.

Added all up, the total Cloud business had $138 million of revs, approximately $70 million EBITDA or 51% EBITDA margin. It had an operating margin of 48.8%.

As I mentioned, the Digital Media business showed strong growth of 44% on the top line to $62.4 million, had 33% EBITDA margins to slightly in excess of $20 million of EBITDA, had an operating margin for the quarter of $28.7 million.

I would also note that these then added up to $200.5 million of total revenue for j2 Global, $86.7 million of EBITDA and $51.4 million of adjusted non-GAAP earnings or $1.05 per share.

Embedded within that is $21 million of amortization of intangibles, of which $13.8 million is allocated to the Cloud business and $7.2 million is allocated to the Media business. At this point I will turn the presentation over to Hemi who will walk you through in greater detail the performance of the various business units..

Nehemia (Hemi) Zucker - j2 Global, Inc.

Our quarterly revenue in the Backup business was $28 million. So revenue grew 112% and our EBITDA grew 180% to $14 million. We are really scaling up here and are reaching EBITDA of 50%. And how did we do it? First of all, we completed four acquisitions in Q1 that include VaultLogix in Boston and three other small acquisitions.

Boston is now becoming the j2 capital of Backup. We have LiveVault and we have VaultLogix. Together they are $50 million business, focused on midsized companies and enterprises. We have a healthy acquisition pipeline and our run rate revenue is already $120 million with 50% EBITDA. So I believe we can scale up even better than that.

Next page, page 13, Email Security, or as we call it here, FuseMail. Revenue of FuseMail was $12.3 million, up 16% versus last year. Run rate revenue is $50 million. EBITDA is $4.4 million, j2 stand at 36% EBITDA is absolutely not optimized. We are optimizing it.

And how are we optimizing it? We are consolidating our acquired companies by migrating them to one consolidated system. In the Nordics we have bought in Sweden Stay Secure. 99% of the Stay Secure customers are already moved to the FuseMail platform. In Denmark we are going to move most of their customers in Q2 to the FuseMail platform.

And every time we move a customer from one platform to the other, we reduce the cost because we can charge the other platform and move it to one platform where we are more effective. Excel Micro is also a large division of our FuseMail entity or unit. Excel Micro offers solutions like McAfee and FuseMail and other Email Security solutions.

I don't know if I talked about it in the last earnings call. But Intel decided to bring McAfee to its end of life by January 10 next year. So we are helping in migrating those customers to various services, including our own service, FuseMail for McAfee. We are very happy with the progress we are doing it.

And all those migration result for us better margins and improved EBITDA down the road. We also have M&A pipeline. The M&A pipeline for this business and for the Backup business continues to be healthy. And we're looking forward to acquire more competitors or invest more in both. Next page I will talk about our Campaigner, Email Marketing.

This is page 14. Our revenue for the quarter was $6 million, which is 18% versus last quarter. Our run rate is 26%. How does it happen that with $6 million we go to 26%? We have acquired a small company called MailOut in January. And we acquired actually in April. So Q2, a company, or an asset of the company that called WhatCounts.

And together with those two added assets, our run rate is now 26%. The EBITDA of this unit is one of the highest in j2. Even though it's a small unit, it's very optimized. And the EBITDA is north of 50% and continues to improve.

Our team in Campaigner, which we're proud of, won two awards, Stevie Award, – one Gold Stevie Award for Head of Sales, and one Bronze Stevie Award for the sales team. This is about our Campaigner. And let me move now to Digital Media.

As Scott said our Digital Media had a phenomenal quarter, $62 million of revenue, which is 40% over last year quarter, EBITDA of $20 million, which is up 49% versus the same quarter last year. EBITDA margin also improved from 32% to 33%. And our total multi-platform visits has been this quarter 1.1 billion, which is 50% higher than last year.

A very important thing here is we were trying all this time, and we are doing very well in the diversification of our revenue sources on the Media business. As you know, our Media business has three components; there's Performance Marketing, there's Display and Video, and Licensing.

On the side of the Video and Display, which was the beginning of this business, we know that the industry's suffering from headwinds, a small, small -- and this is a universal issue, small, small customers want to have guaranteed results and less headwinds just buying the same video.

In spite of the headwinds, this segment of our business still succeeds to grow 8% year-over-year. But now it represents only 41% of our business and it was 54% of our business. The other segments that are more profitable and growing faster are the Performance Marketing that was up 95% versus last year. Now it represent almost half of our business.

It was only 36% last quarter. The same in Licensing, which is up now by 59% versus Q1, representing 11% of our revenue, with 10%. Licensing is one of the most profitable sides of our Media business. Licensing is growing in all the places, but I would like to focus on Ookla.

As you remember, we bought Ookla last year, which is a speed test that we continue to see very impressive adoption there. The app was installed on 50 million euro devices in Q1 and all-time devices installation are 186 million. We are by far the largest player in this market.

And we are the largest crowdsource of data for ISP and wireless carriers on the -- enable them to see the performance. As a result, we sold 30 licensing deals in Q1.

Both of licenses when a customer connects with our data, or they're buying the rights to use the results, the smart ticket in advertising and then for instance they can say that I am the strongest ISP in Houston based on Ookla's Speedtest.

So again, this is a demonstration of how our this Ziff Davis unit is able to buy business, improve it, scale it up, improve the profitability. And we are very proud of our performance in Ziff Davis. Another element which is totally new, we didn't even have it last year, is our distribution of videos through Facebook.

Besides what I told you about the 1.1 billion displays, on Facebook we have – where is the number? We have over 500 million videos that are not even counted into our 1.1 billion distributed through Facebook. And we have another 250 million videos for YouTube. Both are not counted in our 1.1 billion views.

So basically here again this Ziff Davis is demonstrating how they can find and reinvent itself to keep its game on the highest profitability and growth. And we are very happy with our Ziff Davis results. Let's go to the next page. And I talk a little bit about the products. We have several product launches that we have done in Q1.

PC Magazine launched a business software index basically allowing business owners to find sales solutions. We have there 770 vendors that are showing their profiles in 85 categories. IGN passed 7 million, actually 7.8 million users subscribing to our network, which is 20% growth over last year. IGN Virtual Reality is now premiered on our channel.

And you can both see 360-degree movies and learn about virtual reality. And last, but not least, we have launched a fully mobile responsive version of this, dot.com which basically optimizes all those – all this information for all screen types and all desktops and tablets, et cetera, et cetera.

And before I hand it to Scott, I want to thank all our employees and everybody for this amazing Q1.

Scott?.

R. Scott Turicchi - j2 Global, Inc.

On slide 19 we're reconfirming our 2016 guidance, which is for a range of revenues between $830 million and $860 million, non-GAAP EPS between $4.70 a share and $5.00 a share.

I would remind everybody that it is the company's philosophy, longstanding philosophy that when we provide the guidance, which we released in conjunction with the Q4 call on an annual basis, we have ranges that are wide enough such that they are intended to capture all kinds of effects that may occur throughout the year such that we continue to reaffirm that guidance.

So even though this is a quarter which has outperformed our budget, because we believe we will still operate within this range, we reconfirm the range. There have been instances in some years where as we get later in the year it becomes clear that one end of the range, historically it's been the top end is not going to be supported.

And then at that time we make adjustments. So that is our philosophy on guidance, hence our reconfirmation of the 2016 guidance.

And then finally on slides 20 and following are the supplemental information, most of which is familiar to you because it includes the financial metrics of the company, the Cloud and Media metrics, the various GAAP to non-GAAP reconciliations.

What I referenced at the beginning of the call, though, is slides 23 and 24, which gives you for five fiscal years, 2011 through 2015, a breakout of the Cloud business between Cloud Connect, which is fax and voice, the other cloud services and patents. The three of those combined constitute the Cloud segment.

And then for informational purposes you'll see how much capital has been invested cumulatively at the end of each fiscal year, and how much capital was invested within each fiscal year. Those then all total up so you can also see how much capital has been invested in j2 since inception, which is about $1.425 billion through 12/31/15.

So with that I will ask Tim to come back and instruct you on how to queue for questions..

Operator

Thank you. At this time we will be conducting a question-and-answer session. Our first question comes from the line of Shyam Patil of SIG. Please proceed with your question..

Shyam Vasant Patil - Susquehanna Financial Group LLLP

Hi, guys. It's Shyam. Thanks for the additional disclosure, and congrats on the quarter. The first question on M&A, Scott, if you could just talk a little bit about just how you guys think about the deployment of cash toward M&A, what your hurdle rate is.

And if you look kind of over the past five years, what's been your typical or average cash-on-cash return for a transaction? And then I have some follow-ups..

R. Scott Turicchi - j2 Global, Inc.

Okay. So I'll give you some broad answers. And then if we refer to slide 23 and 24 you'll get some. It's not exactly on point to your question because these are sort of EBITDA-to-capital investments. So the tax component is not taken into account. And sometimes that is difficult to allocate because we have different tax rates around the world.

But in terms of your broader base question, the goal has been and continues to remain that we target 20% cash-on-cash returns. Technically it's actually 1,000 basis points over the free cash flow yield on our stock. So today, given the free cash flow generation, that would probably be in the 19% range.

When the stock was higher it would be a little bit less. We have historically rounded that both for internal as well as external purposes to just tell people it's 20%. So we gear our modeling and our acquisition purchase prices and our operational synergies around that metric. Obviously there are strategic and other considerations that come into play.

Now the sort of exception to that, and you'll see this if you look at Digital Media, is when you go into a new space. And a new space can be defined, as clearly in the case of Digital Media, a whole new category. It can also be, though, a new country or a new product set.

When you do that, whatever that initial entrée deal is, that will generally have a lower return than the 20% because there are no synergies with deal number one. So the premise there is that by getting into a new category, getting a platform and a team and expertise, be it in country or with a product set.

That the follow-on acquisitions will then drive you on the cumulative investments made within that business unit to 20% or better. So you'll see if we pay -- if you remember in Digital Media, $172 million for about $12 million or $13 million of EBITDA pro forma in 2012. That was the full fiscal year of their EBITDA. So we pay about 13 times EBITDA.

Even though there has been and continues to be good organic growth in that business. The real leverage has come from adding another $350 million of capital through other deals that then get synergized because the team and the platform were in place.

And so you'll see even though it's a proxy, it starts at non-meaningful rate of return on an EBITDA basis. And now as of 12/31 we're up to 18%. And that's a little biased because we bought companies at the end of 2015 which had either no or little contribution to Digital Media, yet they're in the capital investment as of 12/31.

So it's a biased high number on the capital investment, but not on the EBITDA. So it's probably better to roll the analysis forward a fiscal year to look at the EBITDA generative characteristics. Clearly you can see what Digital Media did in Q1, the kind of growth it had in EBITA.

You can extrapolate that out, adjust for the seasonality and make your estimate of what that will look like for 2016. So that remains the philosophy of the company. The pipeline remains active on both the Cloud side and the Digital Media side. I would say that, well it's probably been the case for the last year, year-and-a-half.

We started to see, and we've acted on some deals that are somewhat larger in size than the traditional small tuck-in deals that were the sort of historical bread and butter of primarily the Cloud business. And that trend continues.

As we get bigger we tend to see both larger situations, generally not gargantuan, but things that have $10 million, $20 million, $30 million, $40 million, $50 million, sometimes $100 million or more in revenue. Generally not much larger than that, that are of interest to us. So we have active dialogues going on right now. I'm optimistic for Q2.

And then as we enter July we'll be putting out a press release on the acquisitions consummated during Q2..

Shyam Vasant Patil - Susquehanna Financial Group LLLP

Thank you. And just a couple follow-ups on the points you made.

What would you say is the typical timeframe, where we have a typical timeframe to clearly synergize acquisitions in terms of getting them to the optimized margins? And you mentioned in your response just the difference between free cash flow and EBITDA from some of these acquisitions, the tax being one of them.

Can you maybe talk about just the difference we have seen in the EBITDA and free cash flow from M&A, and how to think about that going forward?.

R. Scott Turicchi - j2 Global, Inc.

Yeah. Tax rates are tricky because they are a consolidated element. And we have a variety of tax rates around the world. And there're certain deductions and things that affect your cash tax rate, which can be more volatile than either your GAAP or non-GAAP tax rate.

Now if you look both historically and at the current quarter, you'll see that about two-thirds to 70% of our EBITDA converts to free cash flow.

With all of the ins and the outs and all the variation in tax rates, and whether you get R&D credit deductions that are bigger or smaller in some periods or others, there's about two-thirds to 70% conversion in the aggregate of our EBITDA-to-free cash flow. So I would start there. And then you had asked a different question or another question.

Could you repeat that one for me? Shyam?.

Shyam Vasant Patil - Susquehanna Financial Group LLLP

Just the typical timeframe it takes to....

R. Scott Turicchi - j2 Global, Inc.

Yeah. It will vary. Now the cloud side I would say other than an entrée acquisition into a new product set or geographic area where there's going to be really no concept of synergies. So take Web24, web hosting in Australia that we bought 18 months ago or so.

If it is a follow-on transaction, depending upon the number of integrations that a business unit has and its own priorities, you're talking usually six months to nine months.

And most of that integration, as Hemi mentioned, on some of the deals done in Q1, deal with things like office consolidation, changing the sales and marketing strategy, maybe changing things in R&D because we've already got R&D teams. So that can generally be done in six to nine months. There'll be some variations.

If it's in the Cloud Connect business you're moving telephone numbers amongst carriers. If it's in the non-Cloud Connect or in the others you're moving data. So there will be some differences measured generally within a few months. The biggest distinction, though, is between the Cloud business and its program of integration and the Media business.

Most of the Media business's acquisitions play out over a longer timeframe because the real opportunity there is in expanding the revenue streams, getting more out of the traffic that we are buying when we buy that web property. And much less of the benefit comes from cost synergies.

There are exceptions to that like when we bought IGN a couple of years ago. It was a combination of cost synergies and revenue enhancements. But most of the properties, of the deals that we have done, that one probably had the most cost synergies in it. All of the other ones, the real value creation comes out of revenue expansion.

Take Ookla for example. When we bought Ookla, it was predominantly an advertising based model where ads were being served while the test was being conducted. And that's very good business. We get paid for that. We maintain that to this day.

However, we really saw the upside in that business not in just tweaking the advertising model and getting more out of it, as good as that would be, but in invigorating a whole licensing stream around the data. So that we knew that there would be entities interested in the data itself.

We also knew the data would lend itself to providing the best of categories, either in certain regions or geographies. So as Hemi mentioned, in Q1 there were 30 licenses signed up out of Ookla because we have enough test data that we can award the best of. And if somebody wants to use that in their marketing they pay us a license fee.

So in Q1 of 2016, so we're talking now about five quarters after we bought Ookla. While the display advertising revenue has grown, the licensing revenue has now surpassed it. And that trend is likely to continue. So if we do it right on the Media side, these things sometimes play out over a two-year timeframe.

And hopefully they never fully play themselves out. But this continued opportunity, either in more advertising revenue as that piece evolves, or licensing revenue..

Shyam Vasant Patil - Susquehanna Financial Group LLLP

Great. Thank you. And congrats again..

R. Scott Turicchi - j2 Global, Inc.

Thank you..

Nehemia (Hemi) Zucker - j2 Global, Inc.

Thank you..

Operator

Our next question comes from the line of James Breen of William Blair. Please proceed with your question..

James D. Breen - William Blair & Co. LLC

Thanks for taking the question. Can you just talk about – you saw some pretty significant margin expansion year-over-year in the Cloud Services side. And where do you feel that can go to from the 46% level now? And conversely to that your margins were down a little – EBITDA margins were down a little bit year-over-year in the Cloud business..

R. Scott Turicchi - j2 Global, Inc.

Yeah..

James D. Breen - William Blair & Co. LLC

I think you said there were some costs that got pulled forward there.

But could you give us a little bit of color on that?.

R. Scott Turicchi - j2 Global, Inc.

So the Cloud Service is being driven by the Backup business, which as Hemi noted in the more detailed presentation on that business, has had both big growth in revenue and big growth in EBITDA. So the big driver was the Backup business.

But it was supplemented by also improvements, albeit because of the proportionality, to a lesser extent of the Email Security business. So those are the two big drivers that caused the 13 point jump year-over-year in terms of the EBITDA margin.

I think it's illustrative because as you know one of the things that we've talked about is these businesses in the cloud that we are in, we believe at scale should be 50% EBITDA margin businesses or better, like Cloud Connect is.

The issue becomes that when we enter the space, often times because of the asset or the assets we initially buy are small, they're nowhere near scale. So it's building the business up to a scale where you can spread those costs over a larger revenue stream to get to those 50% EBITDA margins.

I would say that if you fracture apart the other Cloud Services, the Backup business is basically there. The email security business is still about 10 points behind. The email marketing is a few points behind. And then the web hosting is very tiny, so it actually has a whole different margin structure. It's closer to 25% EBITDA margin.

You want to add something, Hemi?.

Nehemia (Hemi) Zucker - j2 Global, Inc.

Yes. So usually our Backup business is something that is typically different. We don't do a lot of work in the back end of the customers. The customers that we have, they're backing up their systems to a certain infrastructure which we don't touch. We focus only on the front end. So therefore when you have to touch only the front end it's faster.

And then we improve the efficiencies through the way we manage cost and the way we manage people. So it's much faster. On other places sometimes we have to touch both the front and the back end. It takes more time. And therefore you see it.

For instance you asked about the Cloud Connect, Cloud Connect basically is in the last year we have made a lot of acquisitions in France. So those are a little bit slower to bring to the full effect. But other than that the business is doing extremely well..

James D. Breen - William Blair & Co. LLC

And does that – you gave some of these new metrics on the cumulative investment – EBITDA over cumulative investment in the Cloud Connect side. That ratio is very consistent in this sort of low to mid 40% range....

Nehemia (Hemi) Zucker - j2 Global, Inc.

Yeah..

James D. Breen - William Blair & Co. LLC

On the Cloud Services side, it's been coming down, but it's a little bit more volatile.

Is that the reasoning there?.

R. Scott Turicchi - j2 Global, Inc.

Well it's – yeah. The very early years you're almost at the beginning when you look at 2011. So there's really not enough investment there. So it looks, I'd say abnormally good. And then as we have accelerated the investment, yes, it will come down because we've done both of what I said earlier.

There's been expansion into different product areas through acquisition, but also different geographies. Then it just starts to build back up over time. And that's why cutting it off at any endpoint doesn't give you the full picture.

So for example, the full expense last year of LiveVault and SugarSync is in the cumulative investment, both for the year and cumulatively for Cloud Services. But we only have three months of benefit of revenue in EBITDA from LiveVault and about nine months of revenue and benefit from SugarSync.

So you really got to roll forward another fiscal year to get the full benefit of that EBITDA, both from a timing standpoint and also from an integration and synergy standpoint..

James D. Breen - William Blair & Co. LLC

Okay. And then -- sorry..

R. Scott Turicchi - j2 Global, Inc.

And then I want to go back to you asked about Cloud Connect..

James D. Breen - William Blair & Co. LLC

Yeah..

R. Scott Turicchi - j2 Global, Inc.

So as I mentioned in the earlier comments, a couple of points. One is Cloud Connect usually has its lowest EBITDA margin in Q1. But in terms of the decline in margin year-over-year, the two big pieces were we were able -- and I don't know – I don't think Hemi did address it.

But there are – there were sales and marketing programs that met our criteria in Q1 that we allowed as a result the Cloud Connect business to go over its budget. Because our philosophy is if you can find marketing programs that are within our CPA parameters, you should spend that incremental money.

The problem is when you do that what happens is you've spent the money and expensed it in a given quarter. But the revenue benefit comes really one quarter later, particularly if what is being sold is a 30-day free product. So that was one element. And the other element had to do with a drag from Call Stream that we bought during Q1.

We had about one month of revenue and cost. And that is an acquisition in the voice business, Cloud Connect side that is under a transition services agreement. So it is somewhat of a lower margin business to begin with than the rest of Cloud Connect. But it also has a drag from the TSA until integration's complete..

James D. Breen - William Blair & Co. LLC

So I guess that would imply to some extent that your organic growth was in Cloud Connect would improve into the second and third quarter because of the marketing success you had in the first quarter?.

Nehemia (Hemi) Zucker - j2 Global, Inc.

Yes..

R. Scott Turicchi - j2 Global, Inc.

Yes..

Nehemia (Hemi) Zucker - j2 Global, Inc.

And also you know the TSA ph will be over and....

R. Scott Turicchi - j2 Global, Inc.

Up on the margin side..

Nehemia (Hemi) Zucker - j2 Global, Inc.

And we will finish to do the integration of the three French assets we did last year. We're optimizing that. So all this optimism is moving to the right – optimization is moving to the right direction..

James D. Breen - William Blair & Co. LLC

Okay, and then just lastly on the Digital Media traffic side, pretty good jump year-over-year in visits, a pretty significant jump year-over-year on page views. You didn't do a lot of M&A in 2015 in that space.

Just sort of wondering what's driving that?.

Nehemia (Hemi) Zucker - j2 Global, Inc.

The shift from an integral list is dependent on views, that are more dependent on performance. We have a business that is delivering B2B services. They're not so much tied to visits, and they're more tied to delivery of (42:20).

R. Scott Turicchi - j2 Global, Inc.

And you have two other things going on, one accounted and one not. You have an increase, and this would be more weighted to IGN of video views that are part of our owned and operated and would count as both visits and page views. But then, as Hemi referenced earlier, you have video views in particular that actually are not part of our metrics.

Now in the case of Facebook, they're also historically not monetized. Now something that is interesting and that we're excited about is that beginning now in Q2, Facebook is permitting monetization so we have 500 million video views. They're not in the visit or page view counts and they generated no revenue in historic periods.

But as we go forward, those become now monetizable revenue opportunities. Now I don't want to – we don't know the magnitude of that revenue stream. There will be things that we need to discover over the next two to three quarters, but these other environments where we can display our content, become incremental monetization opportunities for us..

Nehemia (Hemi) Zucker - j2 Global, Inc.

Facebook, for instance, you know the beginning of what we did in the last quarter too is basically to get more likes. You get more likes, you get more visitors. And now you can monetize it. So we're very pleased with it. And to answer the other part, views and visits are very important, are not no longer the entire business.

So I hope I answered your question..

R. Scott Turicchi - j2 Global, Inc.

And it's become an issue by the way, when you look at third party metrics, is not all of the areas in which we're able to monetize traffic are able to be picked up or included by these third party traffic monitoring sites, the comScores of the world, the Alexas of the world, they'll have their own algorithms by which they try to measure traffic, but they are imperfect.

And we know that some of these areas like the Snapchats where we are starting to monetize, that's the program we began in the third quarter of last year; they're not being picked up..

Nehemia (Hemi) Zucker - j2 Global, Inc.

Or Sensify which is a sizable business has nothing to do with use..

R. Scott Turicchi - j2 Global, Inc.

On a legion ration..

Nehemia (Hemi) Zucker - j2 Global, Inc.

On a legion ration, yes..

James D. Breen - William Blair & Co. LLC

Okay, and I just have one more, last one. Performance marketing was up a lot year-over-year, 49% of revenue from 36%.

What's your target there? What would you like to get that to? Is 49 the right number or you are trying to get that higher?.

Nehemia (Hemi) Zucker - j2 Global, Inc.

We have focused on profitability so we will do – I believe that we can continue to get better in it, but there's no real target. The real target is to make more money. I know sounds kind of....

James D. Breen - William Blair & Co. LLC

Capitalist..

Nehemia (Hemi) Zucker - j2 Global, Inc.

Yes. I want to be politically correct..

R. Scott Turicchi - j2 Global, Inc.

I think what you're going to see over time, not necessarily in the next two to three quarters, but I think if you look out a couple years, given both the focus of our media management team and the assets that we have, and this assumes we don't do any further M&A so it doesn't change the mix.

I think you're going to see more licensing revenue as a percent of the total because it's got higher growth. There are some additional opportunities in monetization, efforts within the core properties that we have today.

I think clearly, performance-based marketing has and will continue to be a focus and there are additional opportunities there, both on the B2B side and the B2C side.

And I think you've got a display business that is, you know, not small, tech and games area, display and video that with a certain level of visits and page views will have a level of revenue that should be consistent with some growth in it but it will probably go down somewhat as a percentage of the total because of performance-based marketing and licensing growing faster..

Nehemia (Hemi) Zucker - j2 Global, Inc.

Let me say it another way. So we have very strong content business, and this content business basically is helping people to decide what they want to buy. People today, every time they buy they go around and they do some research.

Now with this research we can point them to places that then they click and now we are being paid for performance because we brought to them an interested buyer that's already researching, ready try and clicking directly into their selling site of those vendors.

So all these combinations of being strong in content and being in certain aspects of the market we are the leaders, like we talked about Ookla or PC Magazine.

All these combinations of leadership in content, plus the ability to deliver interested, relevant ready-to-buy customers into their selling website with a combination of offers that come, that people that also offer a coupon, that makes you not only what you want to buy, we can also offer it to you, now that you say that you like it, with a light discount.

All these are very powerful position and this is why we have a very strong Media business with very high EBITDA..

James D. Breen - William Blair & Co. LLC

Great. Thank you..

Nehemia (Hemi) Zucker - j2 Global, Inc.

You're welcome..

Operator

Our next question comes from the line of Greg Burns of Sidoti & Company. Please proceed with your question..

Gregory Burns - Sidoti & Co. LLC

Good afternoon. On the Digital Media business, the margins – the EBITDA margins are up year-over-year. But if I look relative to like second quarter or the third quarter, down somewhat from there from last year relative to the revenue scale from this quarter.

So I was wondering if something changed in the mix or why that saw the margin retract a little bit here..

Nehemia (Hemi) Zucker - j2 Global, Inc.

Yes..

R. Scott Turicchi - j2 Global, Inc.

Because you have different mix in revenue, particularly as you move from Q4 to Q1. So Q4 to Q1 you have in Q4 incremental display and video advertising revenue that comes in at very high marginal margin. That drops off as you enter Q1..

Nehemia (Hemi) Zucker - j2 Global, Inc.

Yes. Greg, if you can realize or visualize this business, it's a business that has almost fixed cost. So once you pass the sales threshold it goes all the way to the bottom line. So we passed the revenue and usually, Q4 is very high, while cost is maintained the same. So it drops more to the bottom line..

R. Scott Turicchi - j2 Global, Inc.

But your mix of revenues changes from quarter to quarter..

Nehemia (Hemi) Zucker - j2 Global, Inc.

Yeah..

Gregory Burns - Sidoti & Co. LLC

Okay, I.....

R. Scott Turicchi - j2 Global, Inc.

You have to look at the margin in the same fiscal quarter, so Q1 to Q1 and not compare it to a different quarter, even though there might have been the same level of revenue, because it's likely that the mix of revenue is different..

Nehemia (Hemi) Zucker - j2 Global, Inc.

You see, we are catering to the technology, PCs and everything, strong in the last quarter, everybody wants to buy towards the end of -- game's the same, men lifestyle. Everything that we do is geared towards the end of the year, when we have even the carriers they want to do this year's special.

So everything is geared towards the end of the year, when we basically have much stronger, and that's one of the challenges of forecasting how our year's going to end up, because our fourth quarter – how much was the fourth quarter last year of percentage of total year, Scott?.

R. Scott Turicchi - j2 Global, Inc.

A little over about 30% of revenue, and 40-some percent of EBITDA..

Nehemia (Hemi) Zucker - j2 Global, Inc.

Right, so instead of 25% to 30%. So that's the challenge. That's also the upside of this business..

Gregory Burns - Sidoti & Co. LLC

Okay.

So if I look at the last year as a measure against this year the first quarter is typically the lowest margin quarter for media? And then it builds up from there?.

Nehemia (Hemi) Zucker - j2 Global, Inc.

Yes..

R. Scott Turicchi - j2 Global, Inc.

Yes..

Gregory Burns - Sidoti & Co. LLC

Okay. Okay. And then in terms of, again, in terms of – the revenue came in much stronger than I was looking for in the quarter, on the Media side.

Is that a good baseline to base the balance of the year off of?.

R. Scott Turicchi - j2 Global, Inc.

Look, it was a strong quarter. I will tell you that it beat both our internal budgets. It beat our own organic growth rate sort of expectation. I understand, you have a different issue than I do. So I've got a range for the year, and as I said, we're not changing the range, even though we might be shifting within the range.

I think it would be – I think if you took the Q1 results where everything went almost perfectly, and extrapolate that out that could lead you to a conclusion that is somewhat aggressive..

Gregory Burns - Sidoti & Co. LLC

Okay. Okay, fair enough. And then I know this isn't the way you look at the business, but I think it's something investors care about.

But can you just talk to the organic growth rate for 2015 for the business maybe? And then what you view the organic growth rate of the business segments to be?.

R. Scott Turicchi - j2 Global, Inc.

I can give it to you for Q1 of 2016 versus Q1 of 2015. The Media business was a low double-digit organic growth rate which is also where it was in Q4. The Cloud Connect business was about 1% and the Cloud Services was also about 1%. Going back to 2015, I only remember it – and by the way that's in U.S. dollars. So we have – it's not a huge issue.

We have about one point currency headwind in Q1 of 2016 versus Q1 of 2015, there's about $2.5 million. So it's a little over 1%. 2015 I know there were some analysts who did some work on the various pro formas and disclosure in the case and came up with an aggregate growth rate in 2015 in U.S. dollars of about 2% to 3%.

And then in 2015 we had a 2% FX headwind that you would add to it if you wanted to look at in constant dollars. And there would be a little bit higher growth rate for the Media and lower for the Cloud business..

Nehemia (Hemi) Zucker - j2 Global, Inc.

Yes. And I also tried to predict this question and the answer, the smaller units are growing faster organically than the larger one, and the reason is because they have less churn to cover for, but all of them are growing organically..

Gregory Burns - Sidoti & Co. LLC

Okay.

And then lastly I maybe give you a chance to publicly comment on the patent expirations, how you view your patent portfolio and relative to your Internet business?.

Nehemia (Hemi) Zucker - j2 Global, Inc.

Excellent question..

R. Scott Turicchi - j2 Global, Inc.

Well, I'll tell you a few things about the patents. First of all we have a very robust portfolio. So we've got about 200 patents, of which about 130 in the U.S. They relate predominantly to the cloud business and most of them have applicability to the Cloud Connect business including the fax business.

Historically, for the portfolio we own including patents that have already expired we have got 125 companies that have taken a license. We have patents that extend out to 2032 most specifically in the fax space.

I think they're interesting ones because they cover the outbound portion of fax to email and some of those patents have been actually recently asserted against some of the outstanding litigants that we have because as you know these patent cases tend to go on for years. So you'll find in our K and our Q a few cases that have been around for a while.

So we have now added additional claims to those cases and specifically on some of the patents I'm referencing now that have elongated expirations and deal with the outbound sending. But I would also say this. And I know people commented and they put undue emphasis on the patents. We are big believers in intellectual property.

You can see in the chart here we've invested $70 million over the year in acquiring IP, developing it internally, et cetera. It's important. We think it's an important element to our business. We also don't believe it is a seminal piece or the seminal piece. Obviously the SaaS and cloud space is not like a drug company.

So others are in all of the spaces that we are in today. As I mentioned, a number of companies have a license from us, but there's others who don't. Hence the reason for pursuing them either with litigation or in trying to reach a settlement through a licensing program.

And what I would say is that when you compete in a space, it's nice to have the patents. And it might marginally change the cost of doing business for someone because either they take a license and they got to pay you a fee or they litigate with you and they've got those costs.

But the real day-in and day-out benefit and ability to compete against third parties is about your operational focus and excellence. So in the Cloud Connect business it's the fact we've been doing it for the better part of 20 years. It's the fact that we have very strong brands both regionally and globally.

It's the fact we have millions of telephone numbers around the world on a very cost effective basis, which is hard to come by. It's the fact that we have specific programs that target customer acquisition on a disciplined basis in terms of cost per acquisition for each sub-segment of the market. That's the real benefit. The patents are nice.

They're an added increment. But if you don't have those other things, the patents are not going to save you or protect you..

Nehemia (Hemi) Zucker - j2 Global, Inc.

Yes. And to add to it, every large player that we are aware of or mentioned in any of those lists is already licensed with us, one of those 125 companies that did. And anybody new that wants to enter this space, it is not very expensive to license it. So that's not a barrier....

R. Scott Turicchi - j2 Global, Inc.

You saw our patent license revenue. It was only a million bucks a quarter in the last quarter....

Nehemia (Hemi) Zucker - j2 Global, Inc.

Yeah..

R. Scott Turicchi - j2 Global, Inc.

So you know Greg, we're open for more licenses for those that are out there..

Nehemia (Hemi) Zucker - j2 Global, Inc.

So Greg if you want to start to compete with us I'll get you a plan. It's not so expensive..

Gregory Burns - Sidoti & Co. LLC

All right. All right. Thanks..

Nehemia (Hemi) Zucker - j2 Global, Inc.

Okay..

Operator

Our next question comes from the line of Rishi Jaluria of JMP Securities..

Rishi Jaluria - JMP Securities LLC

Hey. Thanks for taking my question, guys. Most of my questions have been answered, but just a couple quick ones..

R. Scott Turicchi - j2 Global, Inc.

Sure..

Rishi Jaluria - JMP Securities LLC

On the Cloud Connect side of the business you discussed on the call about the mobile signups you've seen.

Just what sort of revenue contribution do you think you can see from mobile? Maybe not in the near term, but in the medium term?.

Nehemia (Hemi) Zucker - j2 Global, Inc.

So we are selling the product for the same price of the website. $16.95 for eFax and I believe its $10....

R. Scott Turicchi - j2 Global, Inc.

$9.95 for MyFax..

Nehemia (Hemi) Zucker - j2 Global, Inc.

Yeah around $15 both for MyFax. And so we are selling you at the same prices. We are giving very similar, one month's free or not. Usually, actually there's a free trial and then surprisingly is the same. Long story short, pricing is the same. Deliverability is a little bit different.

People that use it only on the mobile are more exposed to the ability to sign the documents and to, there are some interesting features that are easier to use on the mobile. But basically the pricing is the same.

Did that answer you Rishi?.

Rishi Jaluria - JMP Securities LLC

Yeah. No. That's helpful..

R. Scott Turicchi - j2 Global, Inc.

In terms of the contribution, of all the sign-ups we do in digital fax, it's small but it's encouraging both in terms of in the last probably six, seven months since we launched it, maybe even a little bit less....

Nehemia (Hemi) Zucker - j2 Global, Inc.

We launched it....

R. Scott Turicchi - j2 Global, Inc.

In December..

Nehemia (Hemi) Zucker - j2 Global, Inc.

Right. We tried last year and hat we had free but paid just in the beginning of this year and it is growing, you know....

R. Scott Turicchi - j2 Global, Inc.

Right. It's ramping sequentially week-to-week. That's what's encouraging. So....

Nehemia (Hemi) Zucker - j2 Global, Inc.

And you know, we started only with the Android and now we brought in the iOS and we can go to other brand's other countries. It's U.S. only.....

R. Scott Turicchi - j2 Global, Inc.

I think the other thing that's interesting about it, even though the revenues is de minimis today against the base of the digital fax business, I'm sure it's counter intuitive to a lot of people thinking well, if I've got a mobile device why would I be either having fax as a service or certainly engaging and signing up through a mobile device? But that's exactly what we're seeing happening.

So I think it'll be a while before it would be millions of dollars in incremental revenue, to eFax, but if it keeps accumulating each week over the remaining portion of this year it will start to have some impact..

Rishi Jaluria - JMP Securities LLC

Okay. Great. And on the mail security side of things, you talked about the consolidation of datacenters just to kind of get a little bit of future cost savings. If I my math's correct, I mean year-over-year you saw something like a 1,300 bps increase in EBITDA margin.

If you're talking about future cost savings where could margins in this segment go from here?.

Nehemia (Hemi) Zucker - j2 Global, Inc.

Very good question..

R. Scott Turicchi - j2 Global, Inc.

You mean for Cloud as a whole?.

Nehemia (Hemi) Zucker - j2 Global, Inc.

No, only for Email Security..

R. Scott Turicchi - j2 Global, Inc.

Or Email Security..

Rishi Jaluria - JMP Securities LLC

Yeah, Email Security..

R. Scott Turicchi - j2 Global, Inc.

Email Security. Okay..

Nehemia (Hemi) Zucker - j2 Global, Inc.

So FuseMail is a business that has several elements. We have in the Nordics, Comendo and Stay Secure, which are -- Comendo was a public competitor we acquired in Denmark in the end of 2015, I think. And we paid – I know there was a question before about how time it takes to integrate. Usually we try the integration is slow.

We are very careful that it will be reflected in the lower price of acquisition. So this was an example of a company we paid a little lot, knowing the integration will take longer time. So that's one part of the business.

The largest part of the business is Excel Micro, which is I think $25 million out of the $40 million, which is basically -- am I right, Scott?.

R. Scott Turicchi - j2 Global, Inc.

Yes, about..

Nehemia (Hemi) Zucker - j2 Global, Inc.

Right, which is basically licensing of various providers of cloud backup. The largest would be McAfee. Second largest probably is our selling our own product..

R. Scott Turicchi - j2 Global, Inc.

Cloud Security. You said Cloud Backup..

Nehemia (Hemi) Zucker - j2 Global, Inc.

Oh. Sorry. Email Security, anti-virus. So and basically the more we migrate from foreign and different system into ours, the higher is the EBITDA. The cost of us providing the service from our own system is like less than half with what we would pay McAfee. So as McAfee is announcing end of life, there are less choices in the market.

People are buying from us. The EBITDA increases. I think that we should have Q4 at over 40%. And depends on the next acquisition, but if we don't acquire, it should grow organically, naturally to 45%. You have to remember also in doing migration you have to keep resources to serve the old and the new system.

And you have started this in migration once it's stabilized, there is a lot of synergy out of that. So 45% I think is easy to achieve unless we will do acquisitions that will throw us again into additional work of integration.

Did I answer you, Rishi?.

Rishi Jaluria - JMP Securities LLC

Yeah. Absolutely. Thanks a lot, guys. And congrats on the quarter..

R. Scott Turicchi - j2 Global, Inc.

Thank you..

Nehemia (Hemi) Zucker - j2 Global, Inc.

All the best..

Operator

There are no further questions at this time. I would like to turn the floor back to management for closing remarks..

R. Scott Turicchi - j2 Global, Inc.

Okay. Thank you very much for your time and attention today, for listening in on the Q1 2016 earnings call. We will have a press release out shortly announcing a series of conferences that we will be presenting at over the next several weeks, primarily on the East Coast and the Midwest, although there's also one here in California.

I believe there are four of them. So look for that. If you happen to be in one of those regions and would like a follow-up in the form of a one-on-one, let us know. And then we look forward to speaking to you again to report Q2 results in early August. Thank you..

Operator

This concludes today's teleconference. Thank you for your participation. You may disconnect your lines at this time..

ALL TRANSCRIPTS
2024 Q-3 Q-2 Q-1
2023 Q-4 Q-3 Q-2 Q-1
2022 Q-4 Q-3 Q-2 Q-1
2021 Q-4 Q-3 Q-2 Q-1
2020 Q-4 Q-3 Q-2 Q-1
2019 Q-4 Q-3 Q-2 Q-1
2018 Q-4 Q-3 Q-2 Q-1
2017 Q-4 Q-3 Q-2 Q-1
2016 Q-4 Q-3 Q-2 Q-1
2015 Q-4 Q-3 Q-2 Q-1
2014 Q-4 Q-3 Q-2 Q-1