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Energy - Oil & Gas Equipment & Services - NASDAQ - US
$ 2.515
-0.198 %
$ 116 M
Market Cap
13.24
P/E
EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2015 - Q3
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Executives

Brenton Hatch - President and Chief Executive Officer Andrew Limpert - Chief Financial Officer.

Analysts

Rob Brown - Lake Street Capital Markets William Bremer - Maxim Group Jim McIlree - Chardan Capital Steve McManus - Sidoti & Company Walter Ramsley - Walrus Partners.

Operator

Good afternoon, everyone and thank you for participating in today’s conference call to discuss Profire Energy’s Fiscal Third Quarter ended December 31, 2014. Joining us today is the President and CEO of Profire Energy, Brenton Hatch and CFO, Andrew Limpert.

Before we begin today’s call, I would like to take a moment to read the company’s Safe Harbor statement. Cautionary note regarding forward-looking statements; statements made during this call that are not historical are forward-looking statements.

This call contains forward-looking statements including, but not limited to statements regarding Profire Energy anticipating oil price oppression would continue for the foreseeable future; Profire Energy creating a growing awareness of burner and chemical management products throughout North America; the company is focusing on reducing expenses and making necessary investments; the company’s average tax rate; the company’s future margin returning to historical levels; current investments made by the company in people, products, and offices leading future revenues, income, or strategic advantage; Profire continuing to lead the industry in burner management products and services; the company’s primary focus on the North America oil and gas industry, including emphasizing sales in certain basins; the current market opportunity and having a strong retrofit market opportunity; the company’s Chemical Management Systems and it’s ability to give the company access to new markets; the ability of the company’s chemical management system to have improved margins as volume of sales increases; changes in industry regulations providing Profire with additional tailwind; company’s lack of reliance on regulation to grow the business; the R&D team continuing to develop innovative products for the industry; Profire service program offering a compelling value to oil and gas industry; or the company’s future performance including the guidance discussed on this call.

All such forward-looking statements are subject to uncertainty and changes in circumstances.

Forward-looking statements are not guarantees of future results or performance and involve risks, assumptions and uncertainties that could cause actual events or results to differ materially from the events or results described in or anticipated by the forward-looking statements.

Factors that could materially affect such forward-looking statements include certain economic, business, public market and regulatory risks and factors identified in the company’s periodic reports filed with the Securities and Exchange Commission.

All forward-looking statements are made pursuant to the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995.

All forward-looking statements are made only as of the date of this release and the company assumes no obligation to update forward-looking statements to reflect subsequent events or circumstances, except as required by law. Readers should not place undue reliance on these forward-looking statements.

I would like to remind everyone that this call is being recorded and it will be available for replay through February 19, 2015, starting later this evening. It will be accessible via the link provided in today’s press release, as well as on the company’s website at www.profireenergy.com. Following Mr. Hatch’s and Mr.

Limpert’s remarks, we will open the call to your questions. Now, I would like to turn the call over to the President and Chief Executive Officer of Profire Energy, Mr. Brenton Hatch. Please go ahead..

Brenton Hatch Executive Chairman of the Board

Thank you very much. Good afternoon, everyone. Thank you for joining us today.

Our third fiscal quarter was quite an eventful one, which included our first ever acquisition, a newly opened office in Colorado, recognition by Deloitte as one of the fastest growing companies in North America for the second year in a row I might add; new industry regulations and of course a violent decline in oil prices.

As you all know, the oil and gas industry is in the midst of a difficult transition period trying to figure out how the global oversupply of oil will play out both strategically and economically. In recent months, this steep drop in the price of oil along with the volatile natural gas prices has had a significant impact on our industry.

During our third fiscal quarter, the price of WTI fell from over $94 per barrel to $54, a drop of more than 43%. That trend has continued since quarter end and recently hit below $45 a barrel, a 6-year low.

On our last earnings call, we stated that we had historically seen little change in our growth patterns as commodity prices moved up and down, such has been our historical experience. There was not strong historical correlation between our growth and shifts in the price of oil and gas.

However, the change we are currently witnessing is well beyond the magnitude of any drop we have ever seen since the one that took place in 2008. The year we first filed as a public company.

This is new uncharted environment for Profire and is now teaching us that significant and violent drops in prices can indeed affect us, especially when our customers become highly uncertain as to what the coming months might bring for them.

So while we do not feel that the decline in oil prices would impact us significantly, we also do not anticipate as I think much of the industry did not anticipate the magnitude of this drop.

Prior to be drastic decrease in oil prices as you know Profire was in an aggressive growth investment phase realizing another record-breaking revenue quarter with the intent to expand quickly throughout North America in response to our massive market opportunity.

We were expanding geographically into new sales and service territories investing heavily in multiple R&D projects and building out our sales and service teams to foster growth. We still feel that the market opportunity is very significant, but given the current condition of the industry we want to be particularly cautious in how we deploy resources.

These two phenomena namely our significant growth investments made in the quarter, together with the significant contraction of industry investment combined for a lower revenue, higher expense quarter for us than we had anticipated earlier this year.

Now that said when we think about the magnitude of what happened in this – in the industry during the quarter we feel that the quarter’s performance which included $0.04 in earnings per share was actually quite strong.

Now, the oversupply of oil and its resulting price suppression has carried over to the current quarter and we anticipate such price suppression will continue for the foreseeable future until the industry structures structure again in sense long-term investments and purchasing.

Until then we will continue to analyze and discuss the best way to balance two of our key interests. First, needing to stay lean during this time of reduced purchasing. And second, maintaining our agility to continue growth activity and expansion. We will strike this balance the very best that we can.

So with that background let’s review just a few of the major developments from the quarter. First, as I mentioned Profire launched its chemical management division by completing our first ever acquisition in which we acquired a patent pending chemical injection management technology.

This acquisition has opened the company up to new substantial market with the benefit of being able to leverage our existing sales force and customer relationships. Second, there have been new regulations put into place by a couple of states Utah and North Dakota specifically that could provide additional regulatory tailwind for the company.

We have always said that we do not rely upon regulation to grow and have shown that historically we have grown in the U.S. without much regulatory pressure. However, regulation is not going away and it continues to become a more relevant issue in North America as many regulators look to improve safety and the emission control in the oilfield.

Third, we opened up our seventh office in Greeley, Colorado this past quarter. This was done in a response to the market needs in that area as state regulatory pressures have become a stronger driver for growth in Colorado.

But while there are certain – certainly significant industry challenges to work through we are still excited about the months and years ahead as we seek to build upon the foundation we have established and bring new solutions to the oilfield.

But before I get too deep into that discussion, I want to turn the call over to Andrew Limpert, our CFO to discuss the financial results of the quarter.

Andrew?.

Andrew Limpert

first, the increased allocation of overhead to cost of goods sold drive from our larger warehouse; second, an increase in proportional service activity; and finally, a service rebate to a major producer for the installation of numerous Profire systems, which is not a regular occurrence.

We do not see that this gross margin is reflective of our long-term profitability since much of this quarter’s depressed gross and net margin was largely due to a de-leveraging effect derived from our lower revenue levels.

We feel that higher revenues combined with recent operational improvements, such as having a dedicated purchaser, will help us regain historical gross and net margin levels. Total operating expenses increased to $4.7 million or 38% of total revenues from $3.1 million or 33% of total revenues in the same year ago quarter.

As Brent mentioned earlier, during the first half of the quarter, we were still in an aggressive investment phase. At the beginning of the quarter, particularly we hired additional personnel for sales, service, marketing and R&D and expanded our office footprint in the Colorado to better support that region.

These investments while improving our strategic growth positioning brought on additional operating costs, which we plan to have largely absorbed with growing revenues. When compared to the same year ago quarter, the operating expenses for R&D increased 274%, payroll increased 68%, and depreciation increased 124%.

Much of the increased expense in research and development has been to try and expedite the introduction of our next generation burner management system and to support our expanding product line. Had we not spent money on growth initiatives during the quarter, we would have seen a reduction in operating expenses of about $500,000.

Additionally, we saw a jump in professional fees of about $435,000 in part because of legal and accounting fees related to the acquisition completed during the quarter, which we consider non-recurring expenses. As you may have seen, the company had an income tax this quarter of negative $100,000.

Last year, the company underwent a change in accounting management and to ensure we had adequate time to review our tax situation decided to extend our fiscal year 2014 tax filing deadline to mid-December.

During that period, management decided to be conservative when estimating how much tax the company would owe until the filing was actually completed. During this quarter, Profire completed its fiscal year 2014 tax return.

After completing the tax return, we trued up the deferred tax asset and liability accounts resulting in a reduction in income tax expense. If you aggregate our taxes for the first three quarters, you will find approximately a 27% tax rate.

We estimate this lower average rate of about 30% to be more representative in recent quarter’s tax rates – recent quarter’s rates and what we will experience in future quarters, especially as we continue to take advantage of tax credits, such as for R&D and improve our tax management.

Our net income was $1.9 million or $0.04 per diluted share compared to net income of $1.2 million or $0.03 per diluted share in the same year ago quarter. Cash and cash equivalents totaled $52.4 million at December 31, 2014 as compared to $4.5 million in the same year ago quarter.

The increase being largely attributable to the equity raise completed during the prior quarter. As Brent mentioned, Profire completed its first ever acquisition this quarter and two new balance sheet accounts were created, goodwill and intangible assets.

Of the total $1.75 million purchase price, $750,000 was paid in cash and the balance paid in shares of stock or approximately 266,000 shares. Our 100% ownership interest in VIM Injection Management Inc. was measured to fair value at the date of the acquisition.

Such fair value was estimated by using discounted cash flow valuation methodologies primarily including projected future cash flows, discounted at a rate commensurate with the risk involved. Now looking at our results for the nine months of fiscal 2015, our total revenues increased 59% to a record $41.4 million compared to the same period last year.

Our gross profit increased to a record $22.5 million or 54% of total revenues compared to $15 million or 57% of total revenues in the same period a year ago. Our total operating expenses increased to $14.1 million or 34% of total revenues from $7.4 million or 28% of total revenues in the first nine months of fiscal 2014.

Our net income was $6.2 million, or $0.12 per diluted share, up 28% from net income of $4.9 million or $0.11 per diluted share in the first nine months of fiscal 2014. Overall, revenues continued to grow on a year-over-year basis as we realized returns from previous operational investments.

As discussed earlier, this is a difficult time for our industry, but we continue to be very positive about our market opportunity.

A key to our success moving forward will be our ability to plan and adjust appropriately for commodity price pressure and recognize long-term opportunities for investments with significant returns as well as reducing investment in areas with low return on investment.

We feel we are positioned well for the coming months and years as the industry finds it’s balance in activity in commodity prices. Thanks. Brent, I will turn it back to you..

Brenton Hatch Executive Chairman of the Board

one, efficiency; two, safety; and three, regulatory compliance. It appears that compliance may become a more significant driver moving forward as we have recently seen more states adopt regulation, where our products provide relevant solutions.

Additionally, with the recent announcement of the Obama administration calling for 40% to 45% reduction in emissions for oil and gas by 2025, more stringent national regulations are being drafted and are due to be announced this summer.

Following Colorado’s lead, Utah’s Department of Air Quality recently mandated that all new open and then closed burners must have an auto-igniter as of January 1, 2015.

The rule requires the two largest oil and gas producing counties in the state to retrofit all existing and closed burners with auto-igniters by December 1, 2015 and all other counties to comply by April 1, 2017.

Additionally, North Dakota’s Industrial Council recently passed a rule effective April 1, 2015 requiring producers to condition crude oil before transportation and prove oil temperature is above 110 degrees Fahrenheit to burn off toxic gases from the oil, Profire’s BMS systems can manage the heaters that produce – producers will need in order to comply with this regulation.

These new regulations along with others previously outlined in our last earnings call and in our corporate presentation could provide a growing tailwind for growth. It is important to note that with any new regulation, implementation and compliance always take time and these regulations are no exception.

While we recognize that regulation creates increased awareness and opportunities for our products, I want to reiterate that we are not reliant upon regulation to grow our business. We have previously discussed the possibility of launching a preventative maintenance service model to better serve our customers and initiate a recurring revenue stream.

This model continues to be developed and we will provide updates on that program as they are realized. Based on the current state of oil and gas industry, as we previously discussed and how we anticipate it will affect us, we have determined it’s necessary to update our fiscal year 2015 guidance.

Revenue guidance is now $48.5 million to $50 million, previously $57 million to $59 million, which would represent a revenue increase of 37% to 41% over the previous year.

We expect our net income to be between $5.5 million and $6.6 million, previously $8 million to $9.5 million which would represent a decrease and increase of negative 2% to 18% respectively over the previous year. We remain very confident about our long-term opportunities and ability to execute our growth strategy at the appropriate time.

Now with that, I would like to open up the call to any questions. Operator would you please provide the appropriate instructions so that we can get the Q&A started..

Operator

Thank you. We will now begin the question-and-answer session. [Operator Instructions] Our first question is from Rob Brown of Lake Street Capital Markets. Please go ahead..

Rob Brown

Good afternoon.

Hello, could you sort of give us kind of the latest order cadence and the trend how the order flow is happening after downturn in oil prices things kind of slowed down, but things [indiscernible]?.

Brenton Hatch Executive Chairman of the Board

This is Brent, Rob I would suggest that we are caught in that same situation where the oil companies themselves are waiting to see where this thing is going to level out.

We have found that they are still indicating at the operator level that they do not have the budgets to do what they would do it and they would like to do until their companies decide that there is some to the bottom and that they are ready to establish a budget at that level. So it is still a little bit up in the air.

I think it’s getting a little firmer. We are seeing a little more interest in making some decisions than we have in the past few weeks. But we are still waiting for firmness in budgets to come down from the top..

Rob Brown

Okay.

Regarding the normal seasonality I think the March quarter has the normal slower seasonality, but what’s for the seasonality throughout the year kind of at normal times?.

Brenton Hatch Executive Chairman of the Board

Traditionally when we were in Canada, Rob, we found that there was what’s called spring breakup up there and usually towards the end of March, April, early May it was kind of time to go and retrofit fields, take vacations whatever in the oilfield, but as we have broadened our horizons as we have started to work in this entire geographic location of North America, we found that’s not the case anymore.

The one season that is really kind of an unpredictable one is the one towards the end of the calendar year, December in particular where not only are we dealing with various holidays, but often budgets are closing at the end of that month. And sometimes there is a rush to spend the budget before the end of that for us the third quarter.

And sometimes they hold off till the beginning of the fourth quarter January 1, until the new budgets come in. And that’s traditionally been the case. So that was really traditionally the unpredictable month. But we found a kind of a leveling off in terms of seasonality from what we used to find particularly in the Canadian market..

Andrew Limpert

Rob this is Andrew, just to add a little more color to that. With the diversification of our revenue streams, we are seeing less climate related seasonality. And so as we see more revenue coming from Texas and Oklahoma as opposed to, we were very Canadian centric 3 years or 4 years ago.

And even there is a little bit of climate seasonality in regards to the Marcellus, but it has really been minimized.

And just to reiterate what Brent said it seems like this past holiday season clients found more of a reason to pause because of the commodity state of affairs with oil is dropping that it was easier to take those weeks off at the end of the year and put these type of choices off than in past years where we have seen as Brent mentioned either a spike in buying to exhaust or extinguish year-end budgets or if they would run out previously.

So again seasonality is more normalized. It is not as visible as it was in years passed. And so I think there is a bit of a random walk from time to time. But that tends to be exaggerated more when the commodity prices has mothballed..

Brenton Hatch Executive Chairman of the Board

If I might add one more thing Rob, just the types of products that we are dealing with, traditionally again in the Canadian market where it was so cold there was often a need for more burners on tanks and so on. So you would find a little more aggressive market in the cold Canadian months.

But as we started adding for example chemical management systems, which require chemicals to be injected year-round every day of the year, we feel like that will again help level that out and minimize that change from month to month..

Rob Brown

Okay, good. Thank you. On the cost reduction side how should we think about I guess the location of that or the parts of that cost reduction is it mostly operating expense and what’s sort of the magnitude with dollar or percentages are with the current run rate? Thank you..

Andrew Limpert

We have got a couple of issues. One is any course corrections that we would have made in the reporting quarter and then things that are happening real time. So it is very difficult to break those two out.

But I think, one way to think about that Rob is to say if we were to take the CapEx budget and we run a fairly fast trajectory for the last year and turn that speaker off for a period of time while we wait to see what the industry does, that’s the first place to start.

So as far as expansion, of vehicles, of locations and the costs associated with that, the CapEx sort of goes to nothing for a while. And then we are going to look at certain positions within the company administrative or operational that are more easily replaced when the velocity of transactions in the oil patch picks up.

For example a salesperson we know has a 6 months or 9 months lead time to become productive. But someone who works in our shop work or does other types of administrative things here in the corporate offices perhaps that rebound could happen much faster.

And so we are trying to be very judicious on how we make these cuts, but also look for things that have a soon or a quick ROI that are much more nimble and dynamic. And we feel that giving the support and maybe in some regions even increasing support in our sales team to our end users and our clients will pay us dividends in the future..

Rob Brown

Okay, great. Thank you. I will turn it over..

Brenton Hatch Executive Chairman of the Board

Thanks Rob..

Operator

Our next question is from William Bremer of Maxim Group. Please go ahead..

William Bremer

Good evening Brent. Good evening Andrew..

Andrew Limpert

Hi Bill..

Brenton Hatch Executive Chairman of the Board

Hi Bill..

William Bremer

Let’s start off with the products, you mentioned burner management systems, you definitely mentioned the BMI, we had a nice release yesterday on that, how is the Flare Stack proceeding in the marketplace at this time?.

Brenton Hatch Executive Chairman of the Board

The Flare Stack is starting off with some good acceleration when we introduced it at the end of summer and we moved a couple hundred units fairly quickly.

What we found though is again as we got into the commodity spiral downward in starting in October, November, that many of our clients although there is a lot of validity as far as the effectiveness of that particular product. They weren’t in a mindset or a budget position to get to exploratory on trying new technologies at that particular time.

We still sell a fair amount into the Wyoming and Colorado markets. But we are not seeing the type of acceptance that we were hoping for at that time. Now when we think it’s a solid product, we think there is a tremendous need for it.

Especially if you look in the Bakken area where flaring is somewhat of a controversial topic, we know there is a lot of legislation pushing around to determine what that will look like in future years. But we think that that product is a bright future. But the acceptance rate has seemed to stall somewhat with the commodity pressure..

William Bremer

And can you give us a sense of the visibility that you have not just for this fourth quarter in which you provided with the underlying guidance, but now as we enter into your fiscal ‘16 maybe what are you seeing in the first half of ‘16 and give us a sense of what your talks are with some of the more dominant of your customer base?.

Andrew Limpert

As you can imagine and appreciate a lot of our clients are in a holding pattern to see what their financial situations are, what their profitability happens to be depending on which basins they are in.

You see a fair amount of strength again in Eagle Ford, in the Niobrara and Marcellus, but not so much, obviously, in the Bakken and some of the Wyoming fields. And so it’s a bit of a mix bag depending on which region you look at. And so we are trying make sense of that the visibility is hard to really pen down right now.

We go into sales meetings and folks are saying we know that this product has validity as far as the economics. We know that certain states are driving the safety legislation requiring and it, so we know at some point in the next year, or 18 months we are going to be required to have this if we have combustion device.

And then we know that they are the environmental drivers. But we are still seeing a bit of pause and so it’s very difficult for us to look out into the second half of the year.

Now with the variables as Brent mentioned chemical management is being introduced, being accepted in a way that we are fairly pleased with in the spirit of this particular time with the commodity price, the diversification of the revenue stream, the possibilities of the preventative maintenance model coming on sooner versus later and some of those things that can to help offset.

You have mentioned earlier in your question about Flare Stack Ignition system. So that’s a great example of a peripheral technology that complements what we are already doing. And at the same time we are making a very focused effort from our sales and marketing team to get out with our value proposition in front of new clients.

And so right now we work with about 200 clients.

But we have recognized in North America there are about 4,000 independent producers and so we are making a very concerted effort to get out in front of those folks and so we won’t not release any type of fiscal forecasts for the upcoming year until late-April, maybe mid-March, somewhere in that timeframe.

Once we have had a better – mid-May, sorry Bill not March but. Until we have had a time to reassess what that environment looks like. Now, if oil has a V-shape recovery even if it’s not back to where it was, we think that many of these drillers can get those rigs back in place very fast.

They just typically lay them down now and they can be back in operations in 2 weeks or 3 weeks where it used to be 2 months or 3 months before they can get their assets moving again. So I know that’s a long answer Bill, it’s hard to tell but we are dealing with multiple variables here in trying to make sense of it..

William Bremer

I appreciated it. And it’s not easy – it’s not easy for anyone in this space for sure. And it’s one in which it’s a moving target and we understand that. We truly do. You mentioned looking at your margins across the Board and of course I see that they are slightly affected really which is a leverage of the underlying model.

But can you just give us a sense of what you are selling right now? Are you able to get pretty much comparable margins or have you had to possibly adjust pricing given the underlying environment?.

Brenton Hatch Executive Chairman of the Board

I might address that, Bill. We are finding the margins are actually about the same and could potentially be better. We aren’t having to adjust price overall.

In fact, we hope that as we become a little more cognizant of cutting some of our costs that maybe have become a little excess in the past as we were anticipating significant growth in the company. But as we cut back there that we will see margins actually improved..

Andrew Limpert

Bill, it’s Andrew. In the one isolated case, we had a fee rebate that once it is not our practice and that impact our overall cost of goods sold, but that’s one-off and it’s an outlier really from what our strategy is.

But as far as pricing power, we think especially in states like Utah, Colorado and what will be looming in North Dakota that we are going to have a fair amount of strength there.

And especially when you look at the components that go together with our control systems, i.e., a flare stack ignition system, in line ignition whatever happens to be, but also in the case of the chemical management, we think that where – but not in the case of the chemical management for mandates, but those areas we think will have quite a bit of pricing power ongoingly as those – the mandate deadlines approach.

And we are sitting about 18 months away from Colorado and about 2 years away from Utah. And so you are talking about up to 30,000 wells potentially that are our aggregate market in Colorado that have combustors on them.

Now, people have other ways to solve that problem and perhaps be compliant with the rule, but we think that there is a possibility of some acceleration as we get into that 18-month period.

In Utah, you are talking about 10,000 potential wells plus or minus over the next couple of years that provide a good baseline for us that is driven simply by the regulatory piece.

Now, if oil goes up and we have the economic drivers as well in other places, then I think our ability to be dynamic and respond to that demand would be pretty quick and nimble..

William Bremer

Okay, gentlemen. Thank you for your time..

Brenton Hatch Executive Chairman of the Board

Thanks..

Operator

The next question is from Jim McIlree of Chardan Capital. Please go ahead..

Jim McIlree

Thank you and good evening..

Brenton Hatch Executive Chairman of the Board

Hi, Jim..

Jim McIlree

Can you describe, I am sorry, for the first nine months of your fiscal year, what were the basins that generated the most revenue, where – what basins were you strongest?.

Brenton Hatch Executive Chairman of the Board

Dallas, Eagle Ford and DJ Basin in Niobrara, Colorado..

Jim McIlree

Right. Okay. And getting into the Bakken, it seems like you have got a couple of cost currents there, the regulatory aspect could help you, but that was an area that’s been hit hard by the oil prices.

Is there an expectation of opening an office there or getting bigger in the Bakken anytime soon or do you need an improvement in oil prices for that to happen?.

Brenton Hatch Executive Chairman of the Board

We have people there that work that field specifically. And give up to the point where this – the oil price really came down, they were making phenomenal momentum and had any number of companies that were ready to pull the trigger.

Since that time, they are maintaining an interest these companies are, but again because they are restricted in their budgets are not making those decisions. We have had a few that have had to back away from their plans, but many of them are just on hold.

So, there seems to be developing a really good interest there, but until we have a firming up of the budgets, it’s going to be very hard to tell what’s going to happen there..

Jim McIlree

Okay. And Andrew you have mentioned this rebate a couple of times, can you tell us how large that rebate was and why it was given.

And I think the first time you said it was a service rebate, was it a service rebate or a product rebate?.

Andrew Limpert

Well, it’s really kind of a hybrid between the two. We had – the amount was about $120,000 that was in the Marcellus region. And it’s a group that had some what I would call outdated technology and we gave them a small credit for that.

We have got an ongoing relationship with them as far as the preventive maintenance testing fees and those things working together. So, how it was categorized, it could really be a hybrid as far as the accounting piece, we put it into the service..

Jim McIlree

Okay, alright.

And you guys – you answered I think a little bit about how the chemical management business is the best, is that something that can generate $5 million in revenue over the next 12 months or is that too high, too low, about right?.

Andrew Limpert

Well, I guess we will see, but ASP on that particular technology ranges between $3,700 and $10,000. So, we model right around $5,000 ASP with that technology. Again, it’s a very challenging time to launch a product like that. So, I guess the possibility is there if we can sell 1,000 units, then we will get north of $5 million as far as revenue goes.

But it’s just hard to know exactly when the acceptance picks up for new technology.

For example, with our 2,100, we were in the states for a couple years and we had the same value proposition we had today without any regulatory pressure, but then all of a sudden it seemed whether there were some occurrences as far as hazards in the field, where safety became an issue or we could demonstrate the return of the economics from the statements that are experienced there.

All of a sudden it started to take off. And so there is a bit of a gestation period from when we introduce something to actually starting to see the ramp of the revenue. In this case though, Jim, it’s slightly different, because we now have an expanded distribution force.

And so at that point we had one or two people that were also vacuuming the floors at night, but also now we have a dedicated staff, but we hope that the introduction of this technology will be much quicker as far as reception in the oil patch.

But again, the variable is the oil down, our people going to be just cautious in general for trying or accepting a new technology..

Brenton Hatch Executive Chairman of the Board

What Andrew said is absolutely accurate, but Jim what we found, I just got a report this very afternoon that they anticipate an install of up to 10 units in this next week here in the U.S. And so that’s a great way to start as its spread across a number of different companies. We are quite excited about the possibilities there..

Jim McIlree

Right, okay. And Andrew, inventory was up substantially quarter-to-quarter from $8 million last quarter to $11 million this quarter and I am presuming that’s because you were building on the expectation of pretty strong demand and then demand just went away.

First of all, is that correct? And then is it reasonable to expect that you will have lower inventories as you start unwinding that process?.

Brenton Hatch Executive Chairman of the Board

That’s exactly correct, Jim that we were ramping in anticipation and not expecting what happened with the commodity that seems paused a bit. The only color I would add to that is we have several components in our technology that have long lead time. And so some of those are 10 plus weeks, may be 12 weeks out.

And we are working on getting those shorten with a new buyer as far as the components go. But you are right, you will see a dry down on inventory to where it will turn that and hope to get it down to where it’s say a quarter’s worth of revenue plus or minus depending at a wholesale rate..

Jim McIlree

Okay, well it’s tough times and good luck with it..

Andrew Limpert

Thanks, Jim..

Brenton Hatch Executive Chairman of the Board

Thanks, Jim..

Operator

Our next question is from Steve McManus of Sidoti & Company. Please go ahead..

Brenton Hatch Executive Chairman of the Board

Hi, Steve..

Steve McManus

Thanks for taking my questions. So, my first question [Technical Difficulty]..

Brenton Hatch Executive Chairman of the Board

Well, it’s hard to tell. I mean it’s a moving target as we if you will right size based on the environment that’s presented to us. But I think you can look to book for us over the course of the year. Here again ex-any capital to look to drawdown SG&A by $2 million to $3 million and that will be somewhat dynamic or nimble.

It’s hard to say exactly what that will be or we are going to look at – it relates to just have with contractors, we are going to look at travel. And travel budgets to see if those things are necessary or not, if they are revenue producing or revenue supporting.

In that regard we will look at headcount and see if those are long-term type of investments or more short-term to mid-term. And we will see how that plays out. We are looking to take that fixed cost down to where it’s going to give a significant leverage when this turns..

Steve McManus

Okay, great. [Technical Difficulty].

Brenton Hatch Executive Chairman of the Board

Actually we have been quite surprised Steve how well this has gone and no we haven’t found a lot of additional costs related to it. These sales teams seem to be embracing this. As I said earlier the oil companies seem quite positive about especially now as they are having to look at their operating budgets.

They are quite positive about the potential savings that this offers. So generally speaking it’s been fairly fluid, it’s moved forward well. The training we have taken advantage of some of the slower – like the slower month of December to be out having our specialists training the sales team.

And it really seems to be fitting in very well without what we might have anticipated being some of the upheavals that you normally experience with this..

Steve McManus

Alright, great.

And then my last question I know you kind of touched on it before, but is there any guidance with respect [Technical Difficulty]?.

Brenton Hatch Executive Chairman of the Board

There is no guidance really. I think the spirit of what we have said is that it will be on hold. We will see how the first couple of quarters go in the next fiscal year and then we will adjust accordingly. But that’s just the difficult thing for us to forecast and to provide guidance on..

Steve McManus

Great. It sounds good. Thanks a lot guys. I appreciate it..

Operator

Our next question is from Walter Ramsley with Walrus Partners. Please go ahead..

Brenton Hatch Executive Chairman of the Board

Hi Walter..

Walter Ramsley

Hey Brent, Andrew. Actually I would say you guys are doing quite well given the circumstance. So I am going to say….

Brenton Hatch Executive Chairman of the Board

Thanks..

Walter Ramsley

In any event [Technical Difficulty]..

Brenton Hatch Executive Chairman of the Board

What we have – there are a couple of issues there. We had some expenses around the acquisitions some – a bit of spike in professional fees that the total professional fees for the quarter were $400,000 plus or minus if will $430,000. And some of those will get to the acquisition expense.

And then we talked earlier about a small rebate of $120,000, it’s non-recurring that was isolated to one client. Again that was a bit of a hybrid between a rebate on some old technologies that we were replacing. And just to maintain our relationship there. So those are really the only two issues..

Walter Ramsley

And in the current period fourth quarter is there going to be a one-time expense related to the reduction in force…?.

Andrew Limpert

Yes. I think some of that’s factored into the guidance. As you know there is a cost of both time and then a real cost economically when you are moving folks along and it’s a very painful process and as Brent mentioned it, you are talking about a real person and real families involved there.

But there is also sometimes severance it’s involved and other economics. And so we built it into the guidance and it isn’t necessarily broken out as a line item. So, it’s just difficult to comment on what the actual number will be..

Walter Ramsley

Okay.

And you were talking about the tax rate, but I got a little mixed up on that one too, so what is the ongoing tax rate is going to be?.

Andrew Limpert

We think it makes sense to model around 30%, a blended tax rate and we have got a few factors there, you have got the Canadian tax rate you have the U.S. tax rate. And then we are being a little more judicious on the R&D credits and things that are available to us now that we are investing more in product development.

So, we traditionally modeled around 35%, but we feel it’s time based on where we are positioned right now to bring that down to 30%..

Walter Ramsley

Okay.

And I mean, your customers are well-financed anyway, are you having any trouble collecting the accounts receivable or what the trend look like with those?.

Andrew Limpert

We haven’t had any specific instances. Credit quality is still strong with this group. And so we are knocking on wood here to see how they weathered the next quarter or two. And we will be very judicious there.

Just to that point though we have hired a AR clerk, who has deepening our relationships with the folks that are making the payments and increasing communication. And so we think that’s actually going quite nicely relative to the volatility with the commodity..

Walter Ramsley

Okay, that’s encouraging. Good. And before all this happened, the company [Technical Difficulty] whatever the number was 65% to 75% market share.

I don’t know if you have kept up with what your competitors are doing, but if you have, can you tell us anything?.

Andrew Limpert

I don’t think that’s moved against us at all on a market share. In fact, we are probably gaining a little bit, especially with the peripherals we spoke of earlier flare stack ignition, in line ignition. And then now with the chemical management system, we are getting a lot of doors open to us.

It is perhaps new about Profire and our burner management technology, but now because we are getting in the door with capital management it’s sort of getting a new group of folks interested in us..

Walter Ramsley

And just one last thing I guess maybe for some of your bigger customers, the return on investments for either the burner management or the chemical, perspective announcement you can start up a leasing program or if they [Technical Difficulty] money down and just make money [Technical Difficulty] same time?.

Andrew Limpert

Yes.

I mean, I think it’s compelling, it’s really a strategic question from us, but we – to that point we have had a fair amount of interest in looking at a subscription-based model for the technology and either discounting it heavily or as you say even giving the technology away and then with including a maintenance program and any upgrades and looking at it more as a subscription base ongoingly.

So, that’s something that’s a significant possibility for us in the near future..

Walter Ramsley

Okay. Well, anyway good luck this weekend too, Andrew and sorry I can’t make it..

Andrew Limpert

Thanks a lot. We appreciate it..

Operator

At this time, this concludes our question-and-answer session. I would now like to turn the call back over to Mr. Hatch. Mr. Hatch, please proceed..

Brenton Hatch Executive Chairman of the Board

Thanks so much. Thanks everyone for joining us today on our third quarter conference call. We like to thank of course our customers, those that have been with us for some time, many of them our employees, our shareholders for their continued support and encouragement.

Please note that we are of course available anytime for shareholders to contact us with questions or concerns they might have. Feel free to do that. Thank you very much. Have a great day everybody. Thank you..

Operator

Again, I would like to remind everyone that this call will be available for replay through February 19 starting later this evening via the link provided in today’s press release and in the Investors section of the company’s website. Thank you, ladies and gentlemen for joining us today for our presentation. You may now disconnect..

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