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EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2017 - Q3
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Executives

Chris Evenden - Electronic Arts, Inc. Andrew P. Wilson - Electronic Arts, Inc. Blake J. Jorgensen - Electronic Arts, Inc..

Analysts

Brian Nowak - Morgan Stanley & Co. LLC Stephen Ju - Credit Suisse Securities (USA) LLC Christopher David Merwin - Barclays Capital, Inc. Brian P. Fitzgerald - Jefferies & Company, Inc. Justin Post - Bank of America Merrill Lynch Colin Alan Sebastian - Robert W. Baird & Co., Inc. Eric J. Sheridan - UBS Securities LLC Drew Crum - Stifel, Nicolaus & Co., Inc.

Neil A. Doshi - Mizuho Securities USA, Inc. Eric O. Handler - MKM Partners LLC Michael Hickey - The Benchmark Co. LLC.

Operator

Good afternoon. My name is Jennifer and I will be your conference operator today. At this time, I would like to welcome everyone to the Electronic Arts Third Quarter 2017 Earnings Call. Thank you. And I would like to turn the call over the Chris Evenden, Vice President of Investor Relations. Sir, you may begin..

Chris Evenden - Electronic Arts, Inc.

Thank you, Jennifer. Welcome to EA's Third Quarter Fiscal 2017 Earnings Call. With me on the call today are Andrew Wilson, our CEO; and Blake Jorgensen, our CFO. Please note that our SEC filings and our earnings release are available at ir.ea.com. In addition, we have posted earnings slides to accompany our prepared remarks.

Lastly, after the call, we will post our prepared remarks and audio replay of this call, our financial model, and a transcript. With regards to our calendar, Blake will be speaking at the Morgan Stanley Conference in San Francisco on Tuesday, February 28, and our Q4 earnings call is scheduled for Tuesday, May 9, 2017.

This presentation and our comments include forward-looking statements regarding future events and the future financial performance of the company. Actual events and results may differ materially from our expectations.

We refer you to our most recent Form 10-Q for a discussion of risks that could cause actual results to differ materially from those discussed today. Electronic Arts makes these statements as of today, January 31, 2017, and disclaims any duty to update them.

During this call, the financial metrics, with the exception of free cash flow, will be presented on a GAAP basis. All comparisons made in the course of this call are against the same period in the prior year unless otherwise stated. Now, I'll turn the call over to Andrew..

Andrew P. Wilson - Electronic Arts, Inc.

Galaxy of Heroes, EA Sports and more will receive major new content update throughout the year, and more in-game events will keep the games fresh, engaging and fun. We're deeply committed to players in our Battlefield 1 and Titanfall 2 communities.

Throughout the year ahead, we will continue to launch new content and new experiences to expand these vast and dynamic games. At the end of the fiscal year, our BioWare studio will be delivering an all new IP. A clean-sheet design with new concepts, new game play mechanics and new stories, set in a unique new universe.

This game has the potential to fundamentally disrupt the way people think about an action title, bringing friends together to play in an exhilarating new way. We're very excited about the future of this new franchise and its ability to attract a large global audience. Our industry is poised for continued growth.

The console market continues to strengthen. Mobile continues its expansion, and more companies are entering the space and investing in new platforms. These moves bring more choices to players, and EA is in a unique position of strength.

With our Frostbite engine powering more of our portfolio, EA's games are some of the most highly rated in the industry. Engagement in our titles continues to deepen, and our global reach is expanding through competition and new ways to play.

We're also making games more personal, leveraging deep learning to build intelligence into our EA player network that will help players find their friends and connect with more of the games they want to play. We look forward to continuing our momentum through Q4 and beyond. Now, I'll turn the call over to Blake..

Blake J. Jorgensen - Electronic Arts, Inc.

Galaxy of Heroes. All three of these titles have strong live service components, and these position us well going into fiscal 2018. Andrew introduced our fiscal 2018 slate today, and we'll be providing you with detailed financial guidance in May.

Our results demonstrate the cash and earnings power of our business model, and we look forward to an exciting 2018 and beyond. Now, I'll turn the call back to Andrew..

Andrew P. Wilson - Electronic Arts, Inc.

Thanks, Blake. FY 2017 has been an extraordinary year to date. EA delivered some of the top games in the industry with growing engagement and continue to exceed our guidance. Now, we have more exciting plans ahead. Creating amazing games and pioneering new ways to play will always be at our call.

As games continue to touch the lives of more and more people around the world through more devices and more platforms, the deep engagement that games uniquely deliver becomes increasingly valuable.

Maintaining that engagement in a crowded world where players are continually challenged for time requires solving fundamental challenges to remove friction in a digital networked world.

Our EA player network is designed for those challenges, to help players stay connected to their friends and their favorite games whenever and wherever they are ready to play.

It redefines the player value proposition from one that depends on each player building a network inside every new game to one that moves seamlessly from experience to experience across devices with their friends and with their achievements. The EA player network is coming to life today.

Our Battlefield games now have a central user interface that dynamically solves for the needs of our players. It will recommend experiences relevant to them based on the modes they're playing, new community challenges, new events or content to help them improve their skills.

More powerfully, the interface helps players find their friends faster and jump into games together, an essential service for multi-player games.

This is the true power of the player network, keeping players connected with their friends and the games they love, and applying deep learning to bring personalization that will make every experience meaningful, enables us to help our players move fluently across different games, genres and platforms, all inside our network.

With great games like Battlefield 1, Titanfall 2, and our EA Sports experiences on console and mobile, we are connecting with more players around the world. Through our live services like Ultimate Team and global competitive gaming tournaments and events, we are giving them deep and dynamic ways to engage.

Through subscription services like EA Access and Origin Access, we are giving players more choice and great value. The player network becomes the consistent thread through all of these experiences and more, helping our players navigate a crowded world, and helping us to deliver a truly connected future of play.

We're looking forward to finishing FY 2017 with a strong fourth quarter and delivering more great entertainment to our global network of players. Now, Blake and I are here for your questions..

Operator

Our first question comes from the line of Brian Nowak with Morgan Stanley..

Brian Nowak - Morgan Stanley & Co. LLC

Thanks for taking my questions. I have two. So, the first one on FIFA Ultimate Team being up 30% ex FX, it's really strong, understanding it's from campaign mode and Frostbite.

Could you help us understand a little bit more the breakdown of paying user growth versus spend per user? And then, at this point, what do you see as being the main point of friction that holds back paying Ultimate Team adoption? Thanks..

Blake J. Jorgensen - Electronic Arts, Inc.

Yeah. Thanks, Brian. I think the metrics have not changed dramatically between paying users and nonpaying users. What we've done is we've brought many more players into Ultimate Team, which is really the goal of what we're trying to do. We want people to have a great experience, more people that play the experience gets better.

And we also want to give people new ways to play the game, which we've shown drives more excitement and more interest into the game, as well as the connection into our competitive gaming activities. Over time, we've seen the spend levels climb, but our focus is really on bringing more and more people into the atmosphere of the game to play it..

Operator

Your next question comes from the line of Stephen Ju with Credit Suisse..

Stephen Ju - Credit Suisse Securities (USA) LLC

Thank you. So, Andrew, I think you called out a new Need for Speed for fiscal 2018.

There also seems to be a Need for Speed Edge, which seems to be an online version that's being published by Nexon, so we're wondering if you can add further perspective there? And will this game follow the path of FIFA online so that it can get exported to other markets like China? And, Blake, the 32% of sales for Battlefield coming from download.

I think we're used to thinking about a pick-up of about 5% in terms of the mix shift from physical to downloads. I'm wondering if there's anything you can highlight in terms of the consumer behavior there. Is the shift accelerating or is this something specific to Battlefield? Thank you..

Andrew P. Wilson - Electronic Arts, Inc.

Yeah. So, on the Need for Speed question, one of the things that is wonderful about having such a deep portfolio of global brand is to have tremendous appeal around the world, and Need for Speed, like FIFA, is one of those brands that has tremendous appeal in North America, Europe, South America and throughout Asia.

However, as we think about different markets, it's really important for us to establish games according to a modality of play that makes sense for that market.

So, again, with Need for Speed Edge, it is effectively the same track that we took with FIFA Online 3, which is the core component of gameplay which is fast cars, amazing chases, and over-the-top driving action. It will form the center place of Need for Speed Edge, but it will be done in a free-to-play environment the same way FIFA is.

It's early days for Need for Speed Edge, but you might imagine that as we continue to grow that property in Asia that it would follow a similar path to that which we've taken with FIFA Online 3..

Blake J. Jorgensen - Electronic Arts, Inc.

And, Stephen, your question on full game downloads. Just to clarify, the 32% number is a trailing 12-month number for all of our titles on Gen 4 consoles, and as comparison, in fiscal 2015, that number was 20%; fiscal 2016, it was 24%; and this year, it's running at 32%.

We thought it would be probably 29% for the full year – our full fiscal year, so running ahead of that.

The Battlefield numbers, we don't disclose those, but since it is a very popular PC title, which north of 75% of those games are sold digitally, you should assume that the Battlefield full game download numbers skewed higher than what we've seen, in contrast to last year when we saw Battlefront which skewed lower because it was less of a PC-based title, so..

Stephen Ju - Credit Suisse Securities (USA) LLC

Okay. Thank you..

Chris Evenden - Electronic Arts, Inc.

Next question?.

Operator

Your next question comes from the line of Chris Merwin with Barclays..

Christopher David Merwin - Barclays Capital, Inc.

Hey. Great. Thank you. Just had a couple. So, just a follow-up on the download question. Gross margins were obviously very strong in the 3Q, and Blake, as you mentioned, that was, I guess, due mostly to Battlefield and perhaps lower royalties from Titanfall.

But it looks like you've guided to more than 200 basis points of margin expansion in fiscal 2017, which is well ahead of the 100 basis point annual target.

So, just as we start to think about fiscal 2018, could you say how much of the benefit that we're seeing this year is one-time in nature and what that might mean for next year, obviously, that given guidance there? And then a second question.

You mentioned in the prepared remarks the strength of engagement you've seen with Battlefield 1, so I was wondering if you could talk about how that's manifested itself in DLC and MTX? And maybe more specifically, what the attach rate of all extra content sales looks like for Battlefield 1 relative to Battlefield 4? Thank you..

Blake J. Jorgensen - Electronic Arts, Inc.

Yeah. So, clearly we saw a very large gross margin improvement in the quarter. That's a combination of higher digital, as we just discussed, both in terms of full game download and higher extra content in the form of Ultimate Team. It also is – as you called out, we sold less Titanfall 2 than we expected and we sold more Battlefield 1 than we expected.

And Battlefield 1 is a higher-margin product for us, and so that acted as a way of improving the margin. We will see some pressure next year because we'll flip back to a large royalty-bearing title in the form of Battlefront, and as we saw last year that put somewhat of a damper on the OpEx, excuse me, on the gross margin.

I don't yet have the numbers to give you for guidance. We'll do that in May, and we'll try to call out the impact.

But you should assume that we'll have the benefits from continued mix change, more digital, more digital live services as well as more digital full game downloads, and some of that could be offset by royalty-bearing titles, but probably not fully offset by it. We should continue to see some gross margin improvement.

In terms of the Battlefield 1 extra content, we're just getting going on our extra content plan. Our first DLC ships in March, the end of March. There's virtually no revenue this year for that. That will all come next year. So, I'll give you a better sense of the attach and the revenue associated with that when we do guidance.

But we're very excited about the potential because we have such an engaged and large consumer base playing the game. We will look to DLC, MTX and many different methods for people to continue to enjoy the game and deepen their experience, and we'll tell you more about that in the months to come..

Christopher David Merwin - Barclays Capital, Inc.

All right. Thank you..

Operator

Your next question comes from the line of Brian Fitzgerald with Jefferies..

Brian P. Fitzgerald - Jefferies & Company, Inc.

Thanks, guys. Maybe a couple quick ones. The new BioWare game, I think you mentioned it was action and adventure in the description.

Is that an RPG game we should assume, coming from BioWare's history? And then, we may have missed this, but is that owned IP or will that be royalty-bearing licensed IP?.

Andrew P. Wilson - Electronic Arts, Inc.

So, it's action-adventure, not RPG. So, what we're starting to see more and more in game genres is kind of genre melding, which is great components of a number of different genres really kind of coming together into single games.

And so, when you think about this game, you should be thinking about the great RPG character development and storyline progression that BioWare is known for, but in a world of greater action and greater adventure, which is growing to be one of the larger categories in games. It will be a wholly-owned IP.

We're very excited about it, and we'll share more in the year to come..

Brian P. Fitzgerald - Jefferies & Company, Inc.

Thank you, Andrew..

Chris Evenden - Electronic Arts, Inc.

Great. Next question..

Operator

Your next question comes the line of Justin Post with Merrill Lynch..

Justin Post - Bank of America Merrill Lynch

Great. Thank you. Blake, you did a really good job kind of guiding the units for Battlefield and Titanfall. I wonder, just to help us think about how big those were and digital potential, if you can give us any sense of how many units have sold through or just the number of players in Battlefield. Andrew, you have Battlefront coming next year.

You've mentioned a lot of new features in a single-player campaign. Can we think about that growing versus the first one? I'm just wondering what your thoughts there. And then last one, Blake, on Ultimate Team, I think the last update was $500 million or so.

I was just wondering if you can give us any thoughts on the size of revenue this fiscal year? Thank you..

Blake J. Jorgensen - Electronic Arts, Inc.

Yeah. So, let me hit the first two, and then I'll let Andrew jump in – or the first and last one. The units, we're going to actually spend less time talking about units going forward in the future, for one simple thing which is the business is becoming far less important around units sold. We're very excited.

We sold more units than we expected to sell in Battlefield. And we sold less units than we expected in Titanfall. The Battlefield units are on track to be one of the biggest titles in the shooter market in the world, and we're very excited about that.

And that means there's a lot of people playing, and the engagement levels they're playing at are at a point we've not even seen in our past, with highly-engaged audience and incredible depth of gameplay that's going on.

And so, you should assume that we'll give units probably upfront when we give guidance to give people sizing, but we're going to try to spend less time talking about the units and more time talking about the revenue associated with the game because we think that's more important.

In terms of, let's see, your last question was?.

Justin Post - Bank of America Merrill Lynch

Ultimate Team..

Andrew P. Wilson - Electronic Arts, Inc.

Ultimate Team..

Blake J. Jorgensen - Electronic Arts, Inc.

Ultimate Team, yeah. So, we're now tracking close to $800 million a year on Ultimate Team between the three sports. Obviously, FIFA is the largest, followed by Madden, and then followed by Hockey. But it's very encouraging at the continued excitement around that business and our ability to continue to grow, despite its extremely large size already..

Andrew P. Wilson - Electronic Arts, Inc.

So, as far as Battlefront, again, we're not in a place where we're going to give unit guidance or revenue guidance at this juncture. But here is what I would leave you with. This is going to be a big game. The first game was very well received. It was widely regarded as a game that fulfilled people's Star Wars fantasies in ways they could never imagine.

But it was also a game where people asked for a lot more, and a lot more depth and a lot more of the greatness of the game kind of embodied. This game, again, is going to be in more locations, more game modes, more eras, more shifts, including a full single-play campaign which is very, very exciting.

So, we have every reason to believe we're delivering fans exactly what they're asking for with respect to a Star Wars game. They've also had another movie since we launched the last one, and another one coming later this year, and we would expect that the global fan base for Star Wars will continue to grow.

So, we feel great about the game, we feel great about the overall community, and we feel great about the energy that the movie will generate in and around the launch of the game..

Justin Post - Bank of America Merrill Lynch

Okay. Thank you..

Chris Evenden - Electronic Arts, Inc.

Next question..

Operator

Your next question comes from the line of Colin Sebastian with Robert W. Baird..

Colin Alan Sebastian - Robert W. Baird & Co., Inc.

Great. Thanks for taking my questions. I have a couple. First off, I was hoping you could talk a little bit about the relationship with the respond in terms of the future of Titanfall. It sounds like, from your comments, Andrew, that there will be a future sequel.

And then, secondly, I was hoping you could address the level of support for the Nintendo Switch, if there's been a change since the last call in terms of our R&D commitments and titles in development. Thank you..

Andrew P. Wilson - Electronic Arts, Inc.

So, we have a great relationship with Respawn. I was actually down there with them recently, spending time. We're very excited about Titanfall 2. We think that game's going to sell for a really long time. As we said in our prepared remarks, it's one of the highest-rated shooters of the generation.

It's also got some of the highest NPS scores across our portfolio. So, people playing the game, they're having a great time. We remain committed to that relationship. We remain committed to Titanfall. And we look forward to doing a lot more Titanfall 2 over the year to come..

Colin Alan Sebastian - Robert W. Baird & Co., Inc.

Okay.

And Nintendo Switch?.

Andrew P. Wilson - Electronic Arts, Inc.

And in Nintendo Switch, no change. As we've announced, we're going to launch FIFA for Nintendo Switch later this year..

Colin Alan Sebastian - Robert W. Baird & Co., Inc.

Blake, just to slip another one in, just to clarify. It looks like NBA LIVE was in the release slate for March in the last presentation. It does not appear in this presentation.

Could you just clarify if that was a change?.

Blake J. Jorgensen - Electronic Arts, Inc.

That's a good catch, Colin. I'll let Andrew give you the sort of the development view of NBA LIVE..

Andrew P. Wilson - Electronic Arts, Inc.

Yeah. As everyone knows, we have been on a journey with NBA LIVE. It's something that we remain again very committed to, with our partnership with the NBA, and want to deliver something that's truly innovative and disruptive in the marketplace.

We had planned a launch in the not too distant future with what we believe was going to be the first step towards that level of innovation, creativity to create a disruption in the marketplace.

In all honesty, we got the game and it's really, really good and a lot of fun, and we feel like we are better positioned to launch that with the fullness of the NBA season ahead of us, and have decided to double down on that, add to it and launch it as a full beat later in the year..

Blake J. Jorgensen - Electronic Arts, Inc.

So you'll hear more about that and see more coming over the next six months. As Andrew said, we're extremely excited about it, and I've been able to beat Andrew a couple of times, as long as I'm playing as Steph Curry..

Colin Alan Sebastian - Robert W. Baird & Co., Inc.

Thanks. All right. Thanks, guys..

Chris Evenden - Electronic Arts, Inc.

Next question..

Operator

Your next question comes from the line of Eric Sheridan with UBS..

Eric J. Sheridan - UBS Securities LLC

Yeah. The questions, maybe one on mobile. Just wanted to understand what you're seeing in terms of both player engagement and monetization on the key sports titles in the mobile format, whether you're seeing any difference between phone and tablet in the way people are sort of engaging with those titles.

And then second, maybe more for Blake, but just a updated view of the way you're thinking about the balance sheet, deploying cash, looking at the M&A landscape, sort of an update on your balance sheet view. Thanks so much, guys..

Andrew P. Wilson - Electronic Arts, Inc.

There are two buckets of monetization you're talking about there, which was across different sports titles and then I think you layered in mobile and tablet in the end. Again, what we're seeing more broadly in mobile is that great titles with great brands are holding their position in the top of the charts, and Madden is a great example of that.

We're also seeing that the expectations of gamers now is growing and the games need to be bigger and deeper and offer new and interesting ways to play. And what we're seeing now with Madden is that in its third season, it's reaching that level of depth and breadth and really engaging players in a big way.

We are early days in the FIFA and NBA mobile games.

And what we're looking at now is while the core infrastructure was very similar to Madden and we're very happy with their performance to- date – again, they're in line with our expectations – we are looking at sports-specific and geo-specific tuning of the feature set and the experience that we think over the coming years will continue to grow those businesses, as we have done with Madden.

In terms of phone versus tablet, I don't have any exact stats with me now, but we see a lot more play still happening on mobile phones versus tablets, but we do get players playing across both and monetizing on both..

Blake J. Jorgensen - Electronic Arts, Inc.

On the balance sheet, obviously, the great news is our cash flow continues to grow, which means our cash balance continues to grow. We will be talking next quarter about what our next view of a share buyback program will be because our current program will be up in May.

We think we'll finish the current buyback, $1 billion buyback, right around that time. We're also, as we've talked about before, looking at everything that is out in the marketplace. Being one of the largest players in the market, we get a chance to look at virtually everything.

We're very disciplined on price, as we've talked about, and we want to make sure it fits the model and culture of EA to consider anything.

Don't have anything to tell you today other than we'll continue to look and we're very open to continuing to try to grow the franchise, but the good news is, as Andrew has discussed today, with the new BioWare title, we feel like we have substantial opportunities internally to continue to grow this business around great IP, great creative talent, and great ways to play games that we don't even think have fully even scratched the surface, as we've proven with Ultimate Team, but we think can be done with other franchises inside the organization..

Eric J. Sheridan - UBS Securities LLC

Great. Thank you..

Operator

Your next question comes from the line of Drew Crum with Stifel..

Drew Crum - Stifel, Nicolaus & Co., Inc.

Hey guys. I just want to ask about the fourth quarter. Some of the titles and content you have scheduled to release, and as it relates to that digital revenue, you mentioned that Battlefield expansion pack late in the quarter. Mass Effect is March 21, I believe, in North America and March 23 in Europe.

Given those dates and the revenue recognition – I think you recognize digital revenue 10 to 14 days in arrears – is it possible that that gets pushed to fiscal 2018? And my second question relates to Titanfall.

I just want to understand if you have any thoughts as to why you think it underperformed and going forward, what the digital monetization strategy will be with that franchise. Thanks..

Blake J. Jorgensen - Electronic Arts, Inc.

So, I'll address the first one, Drew, and then Andrew can address the Titanfall question. Our digital cutoff is typically about 5 to 7 days depending on the calendar more than the actual days, so we will get some digital from the first few days of sales for Mass Effect.

We will get very little revenue just because the way we book the revenue for the DLCs on Battlefield 1. So, you can assume that's close to zero, and assume Mass Effect is going to be anywhere between 30% to 50% of the lifetime of that title.

And the last Mass Effect did close to 6 million units, so you'll probably see something like around 3 million units in the quarter depending on exact timing, so..

Andrew P. Wilson - Electronic Arts, Inc.

And on Titanfall, well, as Blake highlighted earlier, it sold less than we expected in the timeframe. We're not seeing it as underperformance at this juncture. What we have demonstrated as an organization is that with great games, we can sell them for many months and often many years.

And if you look at the sales curve of Battlefield 4, we were still selling lots of units three years post and still had nearly 10 million people playing that game right in the lead up to Battlefield 1.

So, the way we think about Titanfall is that we have what is one of the best games of this year, and certainly one of the best games in this generation of consoles, in what is this year's largest category.

And we've got a development team who have unbelievable pedigree and a commitment to continue to support the community, and we expect to continue to grow that community through the coming fiscal year..

Drew Crum - Stifel, Nicolaus & Co., Inc.

Thanks, guys..

Operator

Your next question comes from the line of Neil Doshi with Mizuho..

Neil A. Doshi - Mizuho Securities USA, Inc.

Great. Thanks, guys. Just a quick question on mobile, Blake. I think mobile grew around 7%, kind of well below the double-digit growth we've seen over the past few quarters.

Any color on what drove that slowdown and whether we should kind of see that rebound back to double-digit growth again?.

Blake J. Jorgensen - Electronic Arts, Inc.

Galaxy of Heroes grow, but also titles like SimCity BuildIt or Sims FreePlay or the sports titles. Our goal is, how do we continue to build the footprint that we have on console in the sports world also on mobile? We're pretty confident we can do that, but we know it takes time.

So, I can't predict today what the growth rate's going to look like for full year next year, but I would say that, focus more on the annual growth and on the size of the franchises and, really important, the stability of those franchises.

As we've talked about before, our focus is to have a very profitable mobile business, which means we're not going to overmonetize or overspend just to try to monetize, and we're trying to build long-term franchises. And we're pretty excited about where that's going..

Neil A. Doshi - Mizuho Securities USA, Inc.

Right. Thank you..

Operator

Your next question comes from the line of Eric Handler with MKM Partners..

Eric O. Handler - MKM Partners LLC

Thanks for taking my question. Two questions for you. First, the guidance for the fourth quarter.

If you sort of parse out what was implied off last quarter's guidance and where we are now, is much of the change – the $0.05 impact to the downside – is a lot of that just because of Mass Effect having a later-in-the-quarter release date? Is it FX? Or is there something else? And then, secondly, just from a big picture macro perspective, overall retail had a very difficult December quarter.

And game stop included, but all of retail in general, foot traffic was way down.

And I'm curious, seeing that, does that maybe get you to focus more on accelerating the digital migration and trying to get people to do more full game digital downloads? How do you read those tea leaves over the next one to two years?.

Blake J. Jorgensen - Electronic Arts, Inc.

Yes. So, first, on guidance. I remind everybody we started the year with using, if you refer back to our translated, back to the non-GAAP guidance that – in the way we've given it. Historically, we started the year at $3.50, we raised it to $3.65, and we've just now raised it to $3.80. So, I wouldn't get overly hung up on how that's phased by quarter.

We had an extremely strong third quarter, much stronger than we thought. That gives us caution around the fourth quarter, we don't want to get ahead of ourselves. And thus we've held the top line essentially flat using those old measures or our net sales measure.

But we've passed through a large portion of that on the bottom line because we're very confident about the profitability and the ongoing profitability of the business. We're also investing in the future, and so you see that in the OpEx number.

That's not just for the quarter, that's for titles that are coming in the coming years to come, both in terms of marketing and development expenses. On the digital side, I think we're focused on doing everything we can to deliver the best games and the best experience for our consumers.

And if the consumer chooses to do that digitally or through physical, we don't spend a lot of time worrying about that, we're just trying to deliver great experiences.

But critical to those experiences are the ongoing live services, we're running events every week, we're bringing people back every week, and those experiences are all developed digitally and delivered digitally. And that's where we think the future of the business continues to go.

And so, that means less and less about individual games sold and more and more about engagement in the games. I don't know how that ultimately plays out to the retailers out there, but our focus is on really deepening the engagement for the consumer and delivering that in a way that's the easiest way for the consumer, which is digitally..

Eric O. Handler - MKM Partners LLC

Right. Thanks, Blake..

Operator

Your next question comes from the line of Mike Hickey with The Benchmark..

Michael Hickey - The Benchmark Co. LLC

Hey, Andrew and Blake. Congrats on your quarter. Two questions from me. Curious on the fiscal 2018 slate.

The transparency that you gave us, Andrew, is that sort of a full slate now? Or are there some games unannounced? There's been some recent chatter on maybe Skate 4, and I think you also sort of were thinking about remasters as possibilities for fiscal 2018.

And the second question, curious if you've seen or maybe worry about physical retail over buying product as it may be underappreciate share loss of full game download, and if you think that's creating or could create sort of an elevated promotional burden as retail attempts to create channel. Thanks, guys..

Andrew P. Wilson - Electronic Arts, Inc.

I'll take the first part. So, the slate we talked about today, you should see, is our core foundational slate. There are always other things that we might do depending on what the market looks like, whether it's remasters or otherwise. But you should see that as our core foundational slate.

Much to the dismay of the many people that email me on a fairly regular basis, we are not presently making Skate 4, and so that will not be in fiscal year 2018..

Blake J. Jorgensen - Electronic Arts, Inc.

Despite my disappointment, it's one of my favorite titles. So, in terms of – and I think to add to that, we always can add a few things during the year, maybe something gets pulled in faster than we thought, or we move something out of test in mobile more than we thought.

But I think for purposes of guidance, we really wanted to give people a full understanding of the master slate that we're planning. So, don't assume that there's another big title looming out there that's going to drop into the year.

In terms of the retail channel, I'll remind you guys that we reserve upfront, it's the difference between our gross sales and our net sales. What you see is net sales, above that we reserve sales reserve to make sure that we have plenty of money available to keep the channel clean.

And that results in planned promotions during the year, around specific holidays, or events, or launches, or whatever it might be. And our process is to make sure we work with the retailers to keep that channel clean. So, we're not worried about it.

And we watch it very carefully because it's critical to make sure that they're successful as well as we're successful. And so, I don't think that there's any issues that are different than we've seen in the last 5 or 10 years on that..

Michael Hickey - The Benchmark Co. LLC

Thanks, guys..

Blake J. Jorgensen - Electronic Arts, Inc.

I think that's the last question. I appreciate it. We'll talk to everyone else – or everyone in the coming months. Thanks very much..

Operator

Thank you for your participation. This does conclude today's conference call, and you may now disconnect..

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