image
Technology - Electronic Gaming & Multimedia - NASDAQ - US
$ 161.36
-1.68 %
$ 42.3 B
Market Cap
41.27
P/E
EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2016 - Q4
image
Executives

Chris Evenden - VP, Investor Relations Andrew P. Wilson - Chief Executive Officer & Director Blake J. Jorgensen - Chief Financial Officer & Executive Vice President.

Analysts

Justin Post - Bank of America-Merrill Lynch Christopher David Merwin - Barclays Capital, Inc. Stephen Ju - Credit Suisse Securities (USA) LLC (Broker) Colin A. Sebastian - Robert W. Baird & Co., Inc. (Broker) Brian J. Pitz - Jefferies LLC Arvind Bhatia - Sterne Agee CRT Mike J. Olson - Piper Jaffray & Co. (Broker) Drew Crum - Stifel, Nicolaus & Co., Inc.

Benjamin Schachter - Macquarie Capital (USA), Inc. Michael Hickey - The Benchmark Co. LLC Neil A. Doshi - Mizuho Securities USA, Inc..

Operator

Good afternoon. My name is Jennifer, and I will be your conference operator today. At this time, I would like to welcome everyone to the Electronic Arts fourth quarter 2016 earnings call. At this time, all lines have been placed on mute to prevent any background noise. After the speakers' remarks there will be a question-and-answer session. Thank you.

And I'll now turn the conference over to Chris Evenden, Vice President of Investor Relations. Sir, you may begin..

Chris Evenden - VP, Investor Relations

Thank you, Jennifer. Welcome to EA's fiscal 2016 fourth quarter earnings call. With me on the call today are Andrew Wilson, our CEO and Blake Jorgensen, our CFO. Please note that our SEC filings and our earnings release are available at ir.ea.com. In addition, we have posted earnings slides to accompany our prepared remarks.

After the call, we will post our prepared remarks, an audio replay of this call, and a transcript. A couple of quick notes on our calendar. We plan to deliver our next earnings report on Tuesday, August 2. And our press conference at EA Play will take place at 1:00 PM Pacific Time on Sunday, June 12.

Coming up next week, on Tuesday, May 17, is our Investor Day. If you haven't registered already, please contact me so that we can send you an invitation. This presentation and our comments include forward-looking statements regarding future events and the future financial performance of the company.

Actual events and results may differ materially from our expectations. We refer you to our most recent Form 10-Q for a discussion of risks that could cause actual results to differ materially from those discussed today. Electronic Arts makes these statements as of today, May 10, 2016 and disclaims any duty to update them.

During this call unless otherwise stated, the financial metrics will be presented on a non-GAAP basis. Our earnings release and the earnings slides provide a reconciliation of our GAAP to non-GAAP measures. These non-GAAP measures are not intended to be considered in isolation from, as a substitute for, or superior to our GAAP results.

We encourage investors to consider all measures before making an investment decision. All comparisons made in the course of this call are against the same period in the prior year, unless otherwise stated. Now, I'll turn the call over to Andrew..

Andrew P. Wilson - Chief Executive Officer & Director

Andromeda will bring an all-new story to the critically-acclaimed RPG series from BioWare. And throughout the year, mobile players will see launches from some of our biggest brands. Building on the continued success of Madden NFL Mobile, we're excited to bring new EA SPORTS experiences from our NBA LIVE and FIFA franchises to players in FY 2017.

Fans of our PopCap franchises will have new experiences as well, with Bejeweled Stars launching today and Plants vs. Zombies Heroes set to arrive later this year. Our excitement for the year extends well beyond our title slate. The gaming industry continues to rapidly evolve and grow, and in each dimension EA is at the leading edge.

In addition to being the number one publisher in the western world on Xbox One and PlayStation 4 in FY 2016 and the most downloaded mobile game publisher in calendar year 2015, we are investing deeply to pioneer new growth opportunities.

Our competitive gaming programs will seek to engage players at all skill levels, with competitions like the Madden NFL 16 Championship being just the tip of the iceberg. Our unparalleled Frostbite engine will power more of our games this year, including an all-new Star Wars Battlefront experience for PlayStation VR.

In addition to delivering strong and stable service architectures, our technology platform teams continue to implement a cross-platform, cross-title identity system to help our players stay connected to their games and their friends.

Across our studio teams, partners like Respawn Entertainment, and labs groups, we are working on more new ideas, technologies, and IP. And this June in Los Angeles and London, EA Play will bring players closer than ever to our games and help them share those experiences with the world.

FY 2016 was the strongest year in the history of Electronic Arts, and we are just getting started. Looking to FY 2017 and beyond, we are confident that our trajectory is even stronger. Now, I'll turn the call over to Blake for a deeper look at our financials..

Blake J. Jorgensen - Chief Financial Officer & Executive Vice President

Andromeda are partially offset by the royalty fee associated with Titanfall 2. We expect non-GAAP operating expenses of $2.1 billion, up almost $140 million from fiscal 2016.

The increase is driven by R&D investments in new franchises, particularly in the action genre; an extension of our partnership with Respawn; our digital player platform; competitive gaming; and new mobile games. These are offset somewhat by FX. This would deliver an operating margin of 29.7% and non-GAAP EPS of $3.50, up 11% year-on-year.

This includes the addition of $41 million in new interest expense on our recent debt offering, but is partially offset by a reduction in our non-GAAP tax rate from 22% to 21% and the reduction in our share count to 319 million shares.

The change in tax rate is due to the continued growth of our business outside of the United States and the interest on our debt. The change in share count was driven by the additional $500 million repurchased in the quarter.

And, with regards to forecasted share count, note that our standard practice is to include an estimate of dilution for our employee equity programs, but not to factor in any potential reduction from our on-going buyback program.

The earnings presentation in our investor website contains more information about our exchange rate assumptions for the year. Segmenting the sales provides further insights to the key drivers of our full-year non-GAAP revenue guidance.

Packaged goods and other revenue is forecasted to be approximately $2 billion, down slightly, driven by the continued shift to digital delivery and offset by growth in sales. Digital revenue is forecasted to be $2.9 billion, up 15%. Breaking down our digital revenue into its four primary categories we see the contributions from each group.

Our mobile business is expected to grow approximately 15% as we add new titles to our diverse and successful bases of live services. As part of this, we'll leverage the learnings from the success of Madden NFL Mobile to our other sports titles. Revenue from full game downloads is anticipated to grow 25%.

We saw a strong growth in digital downloads in fiscal 2016. For example, downloads of Madden for all consoles are up 50% year-on-year, and we expect this trend to continue. Extra content and free-to-download is expected to grow approximately 10% this year, driven by premium offerings for Star Wars Battlefront and by the Ultimate Team.

Battlefront extra content started to contribute in Q4, and we're expecting an attach rate for Season Pass of around 10%. Lastly, subscription revenue is expected to grow approximately 10% this year, driven by growth in Origin Access and EA Access, and partially offset by the falloff of Battlefield 4 Premium revenue.

On a GAAP basis, guidance is for net revenue of $4.75 billion, gross margin of 71%, and operating expenses of around $2.31 billion, and EPS of $2.53. Finally, cash flow will continue to be a key metric for us going forward.

In fiscal 2017, we're forecasting operating cash flow of approximately $1.3 billion, and capital expenses of approximately $110 million, resulting in free cash flow of approximately $1.2 billion, up from $1.1 billion in fiscal 2016. The anticipated increase in CapEx is primarily due to upgrades to our platform infrastructure and facilities.

Focusing now on Q1. Non-GAAP revenue for the quarter is expected to be $640 million, an 8% decrease compared to last year's $693 million.

The year-ago quarter benefited from more favorable exchange rates, Battlefield Hardline catalog, a one-off recognition of revenue from FIFA Online 3 in China and the fact that it was a 14-week quarter versus 13 weeks this year. Non-GAAP gross margin is forecasted to be approximately 74.5%.

Non-GAAP operating expenses are expected to be $485 million, $13 million higher than last year, driven by investments in future products, offset by the fact that it's a shorter quarter and by a stronger dollar. For the quarter, we expect a non-GAAP loss of $0.05 per share, as compared to earnings of $0.15 per diluted share last year.

GAAP revenue is expected to be $1.25 billion, as compared to $1.2 billion in the prior year. And GAAP diluted EPS is expected to be $1.30, as compared to $1.32 per share in the prior year. As we look forward to Q2, please note that FIFA 16 launched two weeks ahead of the end of Q2 fiscal 2016, rather than the usual one week.

The extra week enabled us to capture an extra week of FIFA sales. This was primarily high-margin Ultimate Team and digital revenue, and boosted the quarter by approximately $75 million. This year, we'll see a return to a more typical pattern, with a much greater concentration of operating income in Q3 and Q4.

In conclusion, it was a great year for EA, with financial and engagement records set across the board. Looking forward, we're embracing digital to continue to drive the business.

We expect these trends along with growing sales of our existing titles and new franchises under development to continue to drive strong revenue, EPS, and cash flow growth into the future. Now I'll turn the call back to Andrew..

Andrew P. Wilson - Chief Executive Officer & Director

Thanks, Blake. Our industry continues to grow. Across the world, more players are engaging in more games on more platforms across more geographies and business models. Yet as our audience expands, it is evolving as well. The competition for time means there is no room for transient experiences.

Players today expect more from the games they play, and in return they will spend more time with the games they love. In a world where discovery is increasingly difficult and engagement decisions are made every second, connecting players with the right experience when and where they want to play is critical.

In this transforming world, our focus continues to be on meeting and exceeding our players' needs through direct relationships that add value at every turn.

Today, Electronic Arts engages hundreds of millions of players, and in the future potentially billons, through great games and live services in our powerful brands like Battlefield, FIFA, Star Wars, The Sims, Plants vs. Zombies, Mass Effect, and more.

This portfolio of IP combined with great talent and robust technology in our underlying platform differentiates EA in our ability to connect players to more games, to more friends, and more ways to engage in a global network of play.

It always begins with great games, and in FY 2017 we will deliver some of the most creative, engaging, and biggest experiences to date from Electronic Arts. We also continue to foster and grow thriving communities across our portfolio of live services. Our teams are leveraging technologies like Frostbite to deliver new experiences across more devices.

As we evolve our core platform, we are learning more about our players and adding capabilities to unlock greater value for them. New programs, including competitive gaming, will help us reach and connect more players around the world. These are the dimensions of connected play that today's players seek and that Electronic Arts is positioned to lead.

These are foundational times for the future of games and how we play them. We're excited for FY 2017 and beyond and look forward to sharing more with you in the quarters ahead. With that, Blake and I are here for your questions..

Operator

And our first question comes from the line of Justin Post with Bank of America Merrill Lynch..

Justin Post - Bank of America-Merrill Lynch

Great, thank you for taking my question, two questions. Can you talk about your investment this year and your guidance for the action adventure titles, and could we see something as soon as fiscal 2018 on that front? And then a large competitor, maybe this is for Andrew, has talked a lot about eSports.

And how do you see that opportunity for your first-person shooters and also your big sports titles? Thank you..

Blake J. Jorgensen - Chief Financial Officer & Executive Vice President

So, Justin, thanks for the question. Why don't I start with the investment piece? We're making broad investments that fuel the growth of the company well beyond fiscal 2018 and 2019. Really today we're building an action genre product that's probably in our fiscal 2020 or 2021, as well as action-oriented games around the Star Wars genre.

Most of what we're investing in that's incremental now probably comes in fiscal 2019 and 2020. But clearly, some of our investment is to grow out our product base for what we're going on as well. We do have a new IP coming next year. We haven't yet announced it, but it's something that you'll see probably coming up soon.

And clearly that's part of our investment for the franchise, as well as continuing building out the Battlefront franchise with Star Wars for fiscal 2018 as well..

Andrew P. Wilson - Chief Executive Officer & Director

As it relates to competitive gaming, Peter Moore, our Head of our Competitive Gaming Group, is going to deliver a lot more in terms of understanding at our upcoming Investor Day. The group overall is focused on enabling global communities through great games.

So this absolutely includes the elite division, but we also believe there is an opportunity to celebrate the talent and skill at every level of game play. So for some, that will mean elite play.

For others, that will just mean the joy of competition with friends, and we believe there is going to be a robust community and resulting engagement that we can build as a result of that..

Justin Post - Bank of America-Merrill Lynch

Great, thank you..

Operator

And your next question is from Chris Merwin with Barclays..

Christopher David Merwin - Barclays Capital, Inc.

All right, great. Thank you. I just had a couple questions. So first of all, on extra content, that reaccelerated really nicely in the fiscal fourth quarter. So I was wondering if you could provide a bit more color about what drove the improvement there.

I think you called out mid-20% in constant currency growth for Ultimate Team, but I was also curious what lift you got from the Star Wars DLC as well. And then just a second question on non-GAAP gross margins.

I think you got about 100 basis points of margin expansion year on year, which is consistent with the long-term guidance, but I just was curious what that assumed for digital downloads as a percentage of total for the year and how the download patterns for Battlefield One might differ from Star Wars Battlefront. Thanks..

Blake J. Jorgensen - Chief Financial Officer & Executive Vice President

The Old Republic, as well as extra content associated with The Sims, with Battlefield 4, and obviously the start of the Battlefront extra content. The bulk of that, though, is on components I just mentioned that really drove outsized performance in the quarter for extra content.

In terms of guidance going forward, assumptions around full game downloads, we assume that we're continually going to see growth that we saw like in the past year. Industry now is above 30%, I think it's reaching 32%. And we're fairly consistent with that, with some titles as we mentioned in the script that are well north of that.

Gen 4 Madden, for example, was well north of 50% when you look at a full-year number. So you're starting to see dramatic movements there. We should see greater improvement next year because we won't have the skewing towards physical that we saw in the Battlefront gift giving that we saw around the holiday and we mentioned in our last quarter.

And that forecast has driven what we're seeing in our uptick, about 110% in gross margin growth year over year..

Christopher David Merwin - Barclays Capital, Inc.

Great, thank you..

Operator

And your next question is from Stephen Ju with Credit Suisse..

Stephen Ju - Credit Suisse Securities (USA) LLC (Broker)

Thanks. So, Andrew, I'm looking at the proposed release slate for 2017. I think you have Titanfall launching alongside Battlefield and NBA launching during the basketball season? So obviously this brings up concerns around cannibalization and mistiming, so I'm wondering if you can offer some additional perspective there.

And also what do you think the underlying factors were that drove success for Madden Mobile and Galaxy of Heroes, and how much of this can be replicated in your other mobile sports or action releases? Thanks..

Andrew P. Wilson - Chief Executive Officer & Director

So in terms of the Titanfall, Battlefield One question, this is a giant category in our industry, $4.5 billion category. There is a very broad and diverse set of players who play games in that category who are looking for – to fulfill different game play motivations.

Some people play very quick play, some people more strategic play, and some people want both in different context.

The result of those, we feel like we actually have a really strong position to deliver the broadest set of game play mechanics as it relates to first-person shooter genre across the two titles, and feel very confident that we are well-positioned to do very well in that category in a year.

Certainly as you see, the reception around Battlefield 1 we feel very good about that. The energy around Titanfall 2 is also building very nicely, and we look forward to showing more of both of those titles at EA Play in June.

As it relates to Madden Mobile and Galaxy of Heroes, there is really a couple of things that we believe we are in a place to better understand now.

One is how to best manifest sports IP or in fact large-scale IP like Star Wars in the mobile space, and what that means in terms of screen size, session time, UI, and just general game play mechanics, but perhaps the bigger opportunity that we feel like we are capturing now is the opportunity for live service. These are not far and forget games.

The teams launch what is a spectacular game and then work diligently with the community to make that game bigger, better, more dynamic and more diverse on every given day, and we believe we have an opportunity across our sports games, certainly, but also across some of our other very well-known and well-recognized IP in the industry..

Blake J. Jorgensen - Chief Financial Officer & Executive Vice President

Stephen, I think a good analogy is the successful formula that drives Ultimate Team is continual events and activities. Team of the Week example would be a great example.

We're using that same approach in many of our mobile games to drive that same type of engagement where people are continually coming back because we're making the game exciting, fresh, new, and competitive. And that's exactly what people want to get out of an experience that they've invested time in. And it's a great formula.

And we certainly, as we mentioned on the call, hope to be able to leverage that in our other sports games as well as non-sports games..

Stephen Ju - Credit Suisse Securities (USA) LLC (Broker)

Thank you..

Operator

The next question comes from Colin Sebastian with Robert W. Baird..

Colin A. Sebastian - Robert W. Baird & Co., Inc. (Broker)

Thanks and congratulations on another good quarter. I have a couple of questions. First one to ask, follow-up on Battlefield 1 and the selection of World War I as the background setting. On one hand, this sounds quite intriguing and we know that the World War II genres in the past did quite well.

So notwithstanding that, the initial reception sounds very positive here. I wonder what your consumer testing says about the appeal of this historical event in a genre that's been dominated by futuristic backdrops, and then I have one follow-up..

Andrew P. Wilson - Chief Executive Officer & Director

Yeah, I think it's a great question and certainly one that we've been asked a number of times. When the teams set out to deliver the next version of Battlefield, they wanted to do a lot of things with the game. They wanted to be the biggest Battlefield game. They wanted to be the most diverse Battlefield game.

They wanted fundamentally new game play mechanics with evolution of story, interwoven characters, storylines, evolution of machinery, evolution of weaponry, a real opportunity to build and grow inside of a Battlefield universe.

When I took a step back and asked themselves what was the best place to set a game that had that kind of ambition, World War I was really the only place to do it. And what very few people remember from their history classes, I guess, is that people rode into World War I on horses and came out on planes and tanks and submarines.

And we think that level of innovation and evolution of battle in a short period of time gives us a tremendous opportunity to deliver a very epic and full-scaled experience and I think what we've shown so far is a small taste of that and we look forward to spending time and giving people even more information and a deeper look at that as we come into EA Play in June..

Colin A. Sebastian - Robert W. Baird & Co., Inc. (Broker)

Thanks, Andrew. And looking ahead in terms of the Star Wars franchise, I wonder if you could update on the progress and the potential timing of the titles from Motive and Respawn and how they fit into the release cadence for that license over the next few years. Thank you..

Blake J. Jorgensen - Chief Financial Officer & Executive Vice President

We'll most likely have at least one Star Wars title a year over the next three years to four years. Next year we will see Star Wars Battlefront back with bigger and better worlds, because we now have the new movies to work off of, not just the historical movies that we used before.

We also are working on a Star Wars action game that part of the Motive team is working on as well as the Visceral team. And that's most likely the following year. And as we've announced, we're working with our partners, Respawn, to work on another Star Wars game. They're very excited about that.

They were asking us to include them in the franchise, and we felt that they could add a huge amount to a new title there. So the cadence should be at least every year along with the cadence of the large and small movies that Disney is doing, or side movies that Disney is doing, relative to Star Wars.

And then obviously we'll continue to layer in mobile titles where possible as well to try to have a diverse Star Wars activity from shooters all the way through action and strategy, but at the same time taking advantage of all the new great IP that's being developed by our partners at Disney..

Colin A. Sebastian - Robert W. Baird & Co., Inc. (Broker)

Okay, great. Thanks, Blake..

Operator

And your next question is from Brian Pitz with Jefferies..

Brian J. Pitz - Jefferies LLC

Thanks so much. One more on Battlefield. It's getting very positive reception on YouTube and other online forums so far to date. We don't actually recall such strong early interest in the franchise. Are there other internal metrics that you would provide to give us confidence that this game is truly tracking ahead of the previous versions? Thanks..

Andrew P. Wilson - Chief Executive Officer & Director

Yeah. And, again, we have been delighted with the reception. It's our most liked trailer to date. And depending on what metrics you look at from YouTube, it may be the most liked trailer ever on YouTube. We see that as a real positive sign for the franchise.

The community has been asking for innovation, the community has been asking for something different. And our DICE team did step out and build something truly epic and respond to the community's demands. And their feedback has been resoundingly positive. As it relates to how the game is tracking, the game is doing really, really well.

We recently had key franchise reviews where more of the game is playable at this stage than has ever been in the case in Battlefield before. The Frostbite engine is robust in its foundation and this is a very tried and true team who build unbelievable experiences. And so we have deep confidence in them to execute against their ambition.

And we look forward to demonstrating more of that at EA Play in June..

Blake J. Jorgensen - Chief Financial Officer & Executive Vice President

And like most of our large titles, you'll tend to see more and more during this summer, at Gamescom late in the summertime. Most likely some further game play either in the form of a beta or something to that extent.

So you'll have plenty of ways to better understand the depth of the product and excitement around the product as the next few months come by. And we'll try to keep you informed in our next earnings call on how we see the demand developing for the product..

Brian J. Pitz - Jefferies LLC

Great. Thanks..

Operator

Your next question is from Arvind Bhatia with Sterne Agee..

Arvind Bhatia - Sterne Agee CRT

Thank you. Great quarter, guys. I was wondering if you could talk about Titanfall 2 a little bit and how we should think about the title relative to its predecessor in terms of units perhaps. Obviously the previous one was very successful, but it had some unique circumstances.

It wasn't on all-platforms, but I know it had a high attach rate as being one of the key early titles. So if you could just put that in perspective. Thank you..

Blake J. Jorgensen - Chief Financial Officer & Executive Vice President

Clearly, we're very excited about it. We've seen it a couple of times over the last few months, and it's well along the way. And it has evolved substantially from the first Titanfall. First Titanfall was fantastic. This has added a whole new level to the game and the experience.

It will be on both platforms, which obviously means, a bigger audience for Titanfall, particularly with the Sony platform is the one that hasn't experienced it. So they'll get a chance to experience the game.

But at the same time, obviously the attach won't be anywhere near as high as it was, because it was one of the first AAA titles for the new Xbox One. And so obviously a lower attach. We think you're going to see numbers clearly larger than our Titanfall 1 franchise.

And we've got good expectations for it, but we've tried to be prudent in how we forecast that in our guidance..

Arvind Bhatia - Sterne Agee CRT

Great. Thank you, guys. Good luck..

Operator

Your next question is from Michael Olson with Piper Jaffray..

Mike J. Olson - Piper Jaffray & Co. (Broker)

Hey, good afternoon. I had a couple questions if I could.

First you might dive into this at the Analyst Day but in addition to continued mix shift towards full game downloads and digital add-on content, how do you think about the evolution of revenue mix over the next few years related to subscription, free-to-play, et cetera? I guess should we anticipate much of a change or will it be kind of primarily a continuation of growth in full game downloads and add-on content that we're seeing today? And then second, regarding past comments that you've made on revenue growth consistency, how disciplined do you plan to be on keeping revenue growth in the single digits? In other words, if it appears that it could be tracking towards double digits part way through the year, would you push titles into fiscal 2018 in order to manage the growth rate? Thanks..

Blake J. Jorgensen - Chief Financial Officer & Executive Vice President

So on the first piece, I think we will continue to see subscriptions grow, particularly with EA Access and the strength of that product. And obviously based on the strength of that, we rolled out Origin Access, which is our Origin-based PC-based gaming with a similar structure as EA Access. We'll continue to push that.

We think subscriptions are an important part of the future of this business, and you'll see that continue to grow.

In the past, remember, we've had some accounting differences between products where something that looks like DLC might have been booked as a subscription because it was a series of DLCs over time, and that's what's made the subscription number go up and down over time.

You'll continue to probably see some of that as we have different accounting methods. But I think the combination of extra content and subscriptions should continue to be a larger and larger portion of our business over time. I think that's an important piece of the mix.

I think also as you look at the business, you'll see greater mobile concentration of growth, and the combination of mobile plus extra content and subscriptions is now starting to create a very nice foundation for the business.

With that plus full-game downloads, we mentioned worth $2.5 billion, that's a wonderful foundation to make the revenue much smoother over time. On the revenue growth, let me be clear. It's not our aspirations to have single-digit revenue growth. It's our focus to try to maintain discipline on the operating model in the company.

We don't want to over-invest and not deliver the revenue. That was the problem we had historically. So we talk about single-digit revenue growth simply because that's how we think about our investments, but we're trying to drive higher revenue growth if possible.

And we'll do that on a case-by-case basis and decide if we can push the revenue harder or not. And sometimes products get moved based on when those products re ready or timing in the marketplace. But our goal is to try to drive both revenue, top line growth, and drive earnings growth.

And if we can get both of those in double digits, that would be fantastic. We've been lucky enough to drive double-digit bottom line growth, and we'll continue to see that over the next few years, we believe..

Mike J. Olson - Piper Jaffray & Co. (Broker)

Thank you..

Operator

Your next question comes from Drew Crum with Stifel Nicolaus..

Drew Crum - Stifel, Nicolaus & Co., Inc.

Okay, thanks. Good afternoon, everyone. So the guidance for OpEx this year is $2.1 billion. You ran through the details behind that.

Is that a new normal or the run rate we should expect beyond fiscal 2017?.

Blake J. Jorgensen - Chief Financial Officer & Executive Vice President

It's probably in that zone. It could be plus or minus $25 million or $30 million. I remind people there are a couple components to that. One is our marketing and sales. We've tried to target that number between 12% and 13% of revenue.

So obviously in a bigger revenue year like this year, we're going to spend more on marketing and sales to support things like Battlefield and Titanfall. So that's going to see a flux up and down based on the revenue component. Our R&D expenses we've tried to target around 21% to 22% of revenue, and we're tracking around that level now.

And we feel like there's a huge opportunity for us to continue to invest in new areas of the business like the action genre where we haven't competed historically. It's a very ripe opportunity for us. And we've been able to bring great talent in to try to build out that part of the business.

Our mobile areas with new studios coming on has also been important for us, and we'll continue to invest there. And then last but not least, continuing to build out the platform in which we operate all our games on and we're trying to leverage through that network will continue to be a key part of our investment.

So you'll probably see that rough level as a percentage of sales be the focus going forward, which is a combination of the R&D level around 21% to 22%, marketing in the 12% to 13%, and G&A in the 7% to 8% range..

Drew Crum - Stifel, Nicolaus & Co., Inc.

Got it. Okay, and then one question for Andrew perhaps. Some of your competitors have talked about plans or initiatives around advertising in their mobile titles.

Is that something that's contemplated in your 2017 guidance? And then can you talk about any targeted advertising you're doing or would like to do in some of your sports titles going forward? Thanks..

Andrew P. Wilson - Chief Executive Officer & Director

Yes, it's again a great question. Advertising is certainly an important part of our business, both now and going forward. We have had ads in both our console games and our mobile games for some years, and that business has continued to grow.

We often walk the fine line between maintaining the integrity of the entertainment experience with the provision of advertising inside those experiences.

Right now, we have ad technology that we are implementing in some of our key mobile titles that is very targeted in nature and we believe is additive to the overall experience in the long term, and players have been responding positively to that. So there is some advertising in our FY 2017 number.

I would expect that as our network continues to grow beyond the hundreds of millions that we have today that it will become a more meaningful part of our business in the future..

Blake J. Jorgensen - Chief Financial Officer & Executive Vice President

One thing to remember there, particularly for us, is that there's both the ability to sell advertising but maybe equally or more important is the ability to cross-promote to players to keep them in your network. And as we have a broader and broader portfolio of games, particularly in mobile, that cross-promotion advertising is very valuable to us.

Holding on to a player in your network is very powerful, and so you'll see that type of advertising, which may be less obvious to the average user than a traditional advert that you might see in a game..

Chris Evenden - VP, Investor Relations

Operator, next question, please..

Operator

Your next question is from Ben Schachter from Macquarie Research..

Benjamin Schachter - Macquarie Capital (USA), Inc.

Hey, guys, congratulations on a great year.

On the full-game downloads, is there anything you guys are going to do to try to increase it via discounts or other promotions, or are you pretty happy to see it grow organically? And then also, if you're already over 30%, where do you think that number will be in FY 2017 in the next two years? And then separately, on Battlefield 1, any notable increases in in-game monetization, or will it be continued more maps and those kind of things? Thanks..

Blake J. Jorgensen - Chief Financial Officer & Executive Vice President

So let me take the first one and then I'll have Andrew talk a little bit about Battlefield. It's a difficult prediction. We know that PCs took about eight years to go from zero to 75% in full-game downloads, but there are a lot of differences between the PC business and the console business.

We do know that the consumer is very interested in convenience, and we want to have product wherever the consumer wants to shop, be it a retail store or a console. We obviously have great partners in retail and we want to continue to have great partners over time, and so we will support them with great in-store merchandise and training and support.

And at the same time try to help educate our console partners as well on how to best market the products digitally. Our best guess today is that growth continues at about the pace that it has over the last couple of years since Gen 4 consoles were rolled out.

So could we see another 5% pop, meaning going from say the high-20%s to the mid-30%s? We do think that's possible. I think the big issues remain bandwidth. They remain cashless transactions.

Many of our customers may not have a credit card and they need a cashless transaction method to be able to play digitally as well as, obviously, the residual value that some game retailers provide. All of those things are changing over time and we see that will continue to help support the growth of full game downloads.

But we want to allow the consumer to decide. We'll give them opportunities to buy certain things digitally that they may not be able to buy physically – special digital-only offers. But at the end of the day, we really want to make sure we're allowing the consumer to buy the product wherever the consumer wishes to do that.

And we want to make sure we're there..

Andrew P. Wilson - Chief Executive Officer & Director

As it relates to Battlefield 1 and the extra monetization opportunity, taking a step back, anytime we think about extra monetization inside an experience, we really think about it on two vectors.

One, are we able to provide value to the gamer in terms of extending and enhancing their experience? And two, are we able to do that in a world where we give them choice? We never want to be in a place where there is a belief that we are providing a pay to win mechanic inside of one of our games.

I think what you've seen from us over the last couple of years is our ability to balance this and deliver tremendous value through choice to our player, which is why our extra content line of business has continued to grow healthily. As we look at FY 2017, we are forecasting again continued growth in that category.

Given that in Battlefield 1 you will see a both macro monetization opportunities from us like maps and large-scale content as well as micro monetization opportunities, smaller increments of game play.

And then over time what you will see from us is elements of game play that allow gamers to engage and drive and extend and enhance their experience much the way people will do with FIFA Ultimate Team or Madden Ultimate Team today.

And we feel very confident in our ability to deliver that in a way that is deemed valuable by our player and drives increasing engagement over time with them.

Benjamin Schachter - Macquarie Capital (USA), Inc.

And then if I could just get one more in, I don't want to front run the Analyst Day too much, but what are the key areas that you really want to spend more time on with investors? Thanks..

Andrew P. Wilson - Chief Executive Officer & Director

I think, again, we have been undergoing a fairly fundamental transformation of our business over the last few years. We feel like we're in a very, very strong place.

We feel like we have a strong and predictable revenue source and that the company is operating very well right now, and the management team are doing great things in a world where our industry continues to grow.

And we want to take the opportunity to share our vision for the future, how we see the industry growing, where we think the vectors for growth exist inside that industry and how we believe Electronic Arts is uniquely well positioned to benefit from those vectors of growth in the years ahead..

Blake J. Jorgensen - Chief Financial Officer & Executive Vice President

And, Ben, I think part of that, the goal is to make sure we're giving both the sell-side and the buy-side exposure to the broader management team. And the chance to see the depth of what we've developed here as we feel very confident of it, and we're excited to make sure we showcase that next week..

Operator

And your next question comes from Mike Hickey with The Benchmark Company..

Michael Hickey - The Benchmark Co. LLC

Hey, guys, thanks for taking my questions. Great quarter. Blake, you gave 25 million units growth for, I think, calendar year 2016.

I'm curious if your assumptions, if you were expecting ease of new consoles this year, any price cuts of existing hardware? Or maybe any other sort of key considerations to that estimate? And then, I realize obviously you can't announce any new hardware plans from your partners, but there has been sort of wide speculation that you have a mid-cycle upgrade coming.

And I was curious if you could sort of shape for us why a mid-cycle upgrade could be positive for the industry. And also if there is any potential development expense to developing games in 4K. Thanks guys..

Blake J. Jorgensen - Chief Financial Officer & Executive Vice President

I can't tell you a lot about what Microsoft or Sony or other console makers plans are. I think we've all seen some of the discounting that's been going on in the industry both through the holidays and post holidays. And there is continued aggressive bundling across the industry. And I think all of that acts to continue to drive people into consoles.

I think the other thing that's important to remember is there are very few Gen 3 titles being still made.

Most of the new titles that we're talking about as well as the industry is talking about are Gen 4-only, and that is a – will clearly start to push people to ultimately buy a new console if they've resisted, because they've had a choice to play a game on either Gen 4 or Gen 4. In terms of any mid-cycle upgrades, once again I can't predict.

But what I can tell you is that what was heard I think publicly from the console makers is they're realizing that the compatibility issue across consoles is an important consumer issue. And as Microsoft has shown, they've tried to do with some backward compatibility on to older titles and new titles.

I think that's going to be an important part of what a mid-cycle might look like if there is one, which removes a lot of the risk associated with what we've seen historically with console cycles.

We don't spend a lot of time worrying about it, because we feel like our ability to develop for whatever new technology comes, the risk of that's been minimized because we've moved towards one single engine, Frostbite. And we're able to port that to whatever platform or point that to whatever platform is evolving or is upgraded.

In addition, our business model is so much more diverse now than it has been historically, that the notion of a console cycle becomes somewhat irrelevant in our ability to generate strong earnings and cash flow.

So we'll all be interested to see where Microsoft and Sony come out if they do something at E3 or sometime in the year to come, but we're excited about the continued growth in the business and not afraid of a cycle change if that was to occur..

Michael Hickey - The Benchmark Co. LLC

All right, thanks, Blake. Best of luck, guys..

Blake J. Jorgensen - Chief Financial Officer & Executive Vice President

Thanks..

Operator

And your next question is from Neil Doshi with Mizuho Securities..

Neil A. Doshi - Mizuho Securities USA, Inc.

Great. Thanks for taking the questions. First, on mobile, we've seen a couple of quarters of very strong mid-teens year-over-year growth.

Is the plan there really to focus around the core AAA titles and develop the mobile ecosystem around those games, or can we see some original IP on the mobile front? And then, secondly, with the fairly healthy cash balance, Blake, how do you think about M&A as another way of putting that cash to use? Thanks..

Andrew P. Wilson - Chief Executive Officer & Director

As it relates to mobile, again, when you have the benefit of the depth and breadth of our portfolio of great brands and IP, in a world where discovery is becoming challenged and the mobile market is increasingly fought with competition, utilization of those brands is certainly a great strength for us.

And as you heard us in our prepared comments, we had the most installs of any publisher in calendar year 2015, and a lot of that is driven around the recognition of our brand and our IP and the quality experiences that come as part of those brands.

As we look forward, certainly you will see more great experience from us that are based around the depth and breadth of our IP portfolio, but at the same time, like in our console business and our PC business, we also look at opportunities to develop new IP in the space, and so you would expect from us in the future a balanced approach to the marketplace, but certainly, we're not turning our back on our existing portfolio..

Blake J. Jorgensen - Chief Financial Officer & Executive Vice President

In terms of M&A, I think over the last three years, we've gone through quite a transformation as a company, and three years ago we could not have talked about M&A without having most of you throw something at us. And we feel like we've now at least earned the right to talk about it. The reality is there is not a lot of things out there to buy.

This is an industry that's fairly consolidated already. We look at everything that's being considered to be sold out there, or shopped.

Most of them either we're not interested in or are at a price that doesn't make sense to us to create value for shareholders, but we'll continue to do that and we'll continue to look for ways to bring in new talent and new properties over time if those are an opportunity.

But we're certainly listening probably more than we did three years ago and we're well aware of the opportunities out there and we'll continue to look at them..

Blake J. Jorgensen - Chief Financial Officer & Executive Vice President

With that, I think we're wrapped up. So I want to thank everyone. And we'll see people here next week for earnings – or for Analyst Day. And if not, we hope to see you at EA Play in June. Thanks for your time..

Andrew P. Wilson - Chief Executive Officer & Director

Thank you..

Operator

Thank you for your participation. This does conclude today's conference call and you may now disconnect..

ALL TRANSCRIPTS
2024 Q-4 Q-3 Q-2 Q-1
2023 Q-4 Q-3 Q-2 Q-1
2022 Q-4 Q-3 Q-2 Q-1
2021 Q-4 Q-3 Q-2 Q-1
2020 Q-4 Q-3 Q-2 Q-1
2019 Q-4 Q-3 Q-2 Q-1
2018 Q-4 Q-3 Q-2 Q-1
2017 Q-4 Q-3 Q-2 Q-1
2016 Q-4 Q-3 Q-2 Q-1
2015 Q-4 Q-3 Q-2 Q-1
2014 Q-4 Q-3 Q-2 Q-1