MediaAlpha, Inc.

MediaAlpha, Inc.

MAXยทNYSE

$8.29

-6.6%
Communication ServicesInternet Content & Information

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California. MediaAlpha, Inc. is a subsidiary of White Mountains Insurance Group, Ltd.

At a Glance

Live Snapshot
Market Cap$448.18M
EPS0.4600
P/E Ratio18.02
Earnings Date08/05/2026
-7.28%
Return on Invested Capital
-125%
3Y-109.0%
5Y-138.0%
10Y-121.0%
615.94%
Return on Equity
-12%
3Y+71.0%
5Y-1506.0%
10Y+1276.0%
6.68%
Return on Assets
5%
3Y-120.0%
5Y-5.0%
10Y-68.0%
MediaAlpha, Inc.

MediaAlpha, Inc. Management Team

MAX ยท NYSE
MP

Mr. Patrick R. Thompson

Chief Financial Officer & Treasurer

Compensation

$1,031,500

Born 1980(Age 46)
male
MK

Mr. Keith Cramer

Chief Revenue Officer

Compensation

$545,780

Born 1981(Age 45)
male
MS

Mr. Steven M. Yi J.D.

Co-Founder, Chief Executive Officer, President & Director

Compensation

$571,728

Born 1970(Age 56)
male
ME

Mr. Eugene Nonko

Co-Founder, Chief Technology Officer & Director

Compensation

$570,107

Born 1981(Age 45)
male
MJ

Mr. Jeffrey B. Coyne Esq., J.D.

General Counsel & Secretary

Compensation

$713,800

Born 1967(Age 59)
male
MJ

Mr. Jeffrey Sweetser

Senior Vice President of Supply Partnerships & Head of HLM

male
MA

Ms. Amy Yeh

Senior Vice President of Technology

Compensation

$490,030

Born 1979(Age 47)
female
max

MediaAlpha, Inc. Insider Positioning

MAX ยท NYSE

During the last 12 months, insiders have purchased $298K and sold $10.10M worth of MAX shares, resulting in $9.80M of net selling activity.

3 Months

Bought

0

0.00

Sold

396.1K

3.86M

Net Activity

-3.9M

-$3.86M

3-6 Months

Bought

0

0.00

Sold

438.8K

4.85M

Net Activity

-4.8M

-$4.85M

6-9 Months

Bought

0

0.00

Sold

84.9K

1.04M

Net Activity

-1.0M

-$1.04M

9-12 Months

Bought

31.0K

297.57K

Sold

35.7K

359.01K

Net Activity

-61K

-$61K

Top Buyers

1
VKP

Vrabeck Kathy P

Director

31.0K sharesโ€ข1 transactions

$298K

Top Sellers

1
NE

Nonko Eugene

Director

421.6K sharesโ€ข43 transactions

$4.65M

2
YS

Yi Steven

Director, Officer: See Remarks

379.1K sharesโ€ข54 transactions

$3.96M

3
CK

Cramer Keith

Officer: Chief Revenue Officer

82.7K sharesโ€ข8 transactions

$784K

4
YKA

Yeh Kuanling Amy

Officer: Chief Technology Officer

57.0K sharesโ€ข9 transactions

$568K

5
CJB

Coyne Jeffrey B

Officer: General Counsel And Secretary

15.0K sharesโ€ข3 transactions

$143K

Insider Activity Analysis

Net Insider Sentiment

Bearish

Strong bearish signal with $9.80M net selling. Heavy insider selling may indicate concerns about valuation or near-term prospects.

Buy/Sell Ratio

0.03:1

Very poor ratio. Heavy selling with minimal buying suggests insiders may be concerned about valuation or outlook.

Recent Trend (3 Months)

$3.86M

Heavy recent selling activity. Recent insider sales notably exceed purchasesโ€”may warrant investigation into company developments.

Insider Participation

High Selling

5 insider sellers vs. 1 buyers. Widespread selling across multiple insiders may signal concerns.

Insider Activity Insight

Multiple red flags: Heavy selling, numerous sellers, and continued recent selling create a concerning pattern. Investigate fundamental drivers and consider whether company guidance or industry conditions have deteriorated.

SEC Filings

MAX - Filing history and reports

Filing TypeFiling DatePeriod EndingFiscal YearActions
DEF 14A

DEF 14A 2026

N/A

March 23, 2026
May 05, 2026
2026
DEF 14A

DEF 14A 2025

N/A

April 01, 2025
May 14, 2025
2025
DEF 14A

DEF 14A 2024

N/A

April 03, 2024
May 16, 2024
2024
DEF 14A

DEF 14A

N/A

April 05, 2023
April 05, 2023
ย 
DEF 14A

DEF 14A 2022

N/A

April 05, 2022
May 19, 2022
2022
DEF 14A

DEF 14A 2021

N/A

July 30, 2021
September 08, 2021
2021
Showing 1 to 6 of 6 filings