MediaAlpha, Inc.

MediaAlpha, Inc.

MAXยทNYSE

$8.29

-6.6%
Communication ServicesInternet Content & Information

MediaAlpha, Inc., through its subsidiaries, operates an insurance customer acquisition platform in the United States. It optimizes customer acquisition in various verticals of property and casualty insurance, health insurance, and life insurance. The company was founded in 2014 and is headquartered in Los Angeles, California. MediaAlpha, Inc. is a subsidiary of White Mountains Insurance Group, Ltd.

At a Glance

Live Snapshot
Market Cap$448.18M
EPS0.4600
P/E Ratio18.02
Earnings Date08/05/2026
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MediaAlpha, Inc. Street Expectations Map

MAX ยท NYSE

Wall Street analysts project that MAX stock may rise significantly over the coming 12 months. The consensus 1-year price target stands at 11.25, with estimates ranging from a low of 11.00 to a high of 11.50.

Lowest Target
11.00
32.69%
Consensus Target
11.25
35.71%
Highest Target
11.50
38.72%

The consensus 1-year price target stands at 11.25, with estimates ranging from a low of 11.00 to a high of 11.50.

Analyst Consensus Analysis

Upside Potential

+35.7%

Substantial upside potential. Analysts see significant value gap, suggesting the stock may be materially undervalued at current levels.

Analyst Agreement

4.4% spread

High analyst agreement. Narrow target range indicates strong consensus on valuation, suggesting clear investment thesis and predictable outlook.

Analyst Conviction

Very High

Strong buy conviction: High upside with tight consensus suggests compelling investment opportunity backed by analyst confidence.

Market Sentiment Insight

Rare opportunity: Exceptional upside potential with strong analyst consensus creates a compelling setup. The combination of significant price target premium and tight agreement suggests high-conviction undervaluation that may attract institutional capital.

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MediaAlpha, Inc. Forward Estimates of Revenue

MAX ยท NYSE
Latest Revenue
1.11B
FY 2025
Avg Estimate
1.22B
FY 2026
Estimate Range
1.20B - 1.25B
Analyst Spread

Forward Growth Analysis

Projected Growth+9.7%

Moderate growth expected, typical for mature businesses with stable market positions.

Analyst Coverage5 Analysts

Moderate coverageโ€”sufficient for guidance but may lack depth of large-cap analysis.

Estimate Spread4%

Narrow estimate range signals strong analyst consensus and predictable business outlook.

OutlookPositive

Generally favorable outlook with reasonable growth prospects and analyst support.

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MediaAlpha, Inc. Forward Estimates of Net Income

MAX ยท NYSE
Latest Net Income
25.62M
FY 2025
Avg Estimate
57.44M
FY 2026
Estimate Range
46.61M - 59.99M
Analyst Spread

Forward Growth Analysis

Projected Growth+124.2%

Strong growth expectations signal robust business momentum and market opportunity expansion.

Analyst Coverage5 Analysts

Moderate coverageโ€”sufficient for guidance but may lack depth of large-cap analysis.

Estimate Spread23%

Moderate uncertainty in forecastsโ€”typical for companies with evolving business models.

OutlookPositive

Generally favorable outlook with reasonable growth prospects and analyst support.

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MediaAlpha, Inc. Forward Estimates of EPS

MAX ยท NYSE
Latest EPS
0.46
FY 2025
Avg Estimate
$0.99
FY 2026
Estimate Range
$0.88 - $1.13
Analyst Spread

Forward Growth Analysis

Projected Growth+115.4%

Strong growth expectations signal robust business momentum and market opportunity expansion.

Analyst Coverage4 Analysts

Limited coverage may indicate reduced institutional interest or information availability.

Estimate Spread25%

Moderate uncertainty in forecastsโ€”typical for companies with evolving business models.

OutlookPositive

Generally favorable outlook with reasonable growth prospects and analyst support.

Key Insight

Limited coverage with volatile estimates: Few analysts covering despite significant projected changes may indicate information gaps or emerging risks.

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MediaAlpha, Inc. Forward Estimates of EBIT

MAX ยท NYSE
Latest EBIT
-99.82M
FY 2025
Avg Estimate
-17.07M
FY 2026
Estimate Range
-17.42M - -16.77M
Analyst Spread

Forward Growth Analysis

Projected Growth+82.9%

Strong growth expectations signal robust business momentum and market opportunity expansion.

Analyst Coverage5 Analysts

Moderate coverageโ€”sufficient for guidance but may lack depth of large-cap analysis.

Estimate Spread4%

Narrow estimate range signals strong analyst consensus and predictable business outlook.

OutlookStrong

Positive analyst consensus with strong growth expectations and forecast confidence.

Key Insight

Compelling growth story with analyst consensus: Strong projected growth combined with narrow estimate spread suggests high-conviction opportunity.

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MediaAlpha, Inc. Forward Estimates of EBITDA

MAX ยท NYSE
Latest EBITDA
-96.57M
FY 2025
Avg Estimate
-4.61M
FY 2026
Estimate Range
-4.71M - -4.53M
Analyst Spread

Forward Growth Analysis

Projected Growth+95.2%

Strong growth expectations signal robust business momentum and market opportunity expansion.

Analyst Coverage5 Analysts

Moderate coverageโ€”sufficient for guidance but may lack depth of large-cap analysis.

Estimate Spread4%

Narrow estimate range signals strong analyst consensus and predictable business outlook.

OutlookStrong

Positive analyst consensus with strong growth expectations and forecast confidence.

Key Insight

Compelling growth story with analyst consensus: Strong projected growth combined with narrow estimate spread suggests high-conviction opportunity.

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MediaAlpha, Inc. Forward Estimates of SG&A Expense

MAX ยท NYSE
Latest SG&A Expense
110.61M
FY 2025
Avg Estimate
171.59M
FY 2026
Estimate Range
168.57M - 175.15M
Analyst Spread

Forward Growth Analysis

Projected Growth+55.1%

Strong growth expectations signal robust business momentum and market opportunity expansion.

Analyst Coverage5 Analysts

Moderate coverageโ€”sufficient for guidance but may lack depth of large-cap analysis.

Estimate Spread4%

Narrow estimate range signals strong analyst consensus and predictable business outlook.

OutlookStrong

Positive analyst consensus with strong growth expectations and forecast confidence.

Key Insight

Compelling growth story with analyst consensus: Strong projected growth combined with narrow estimate spread suggests high-conviction opportunity.

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MediaAlpha, Inc. Insider Positioning

MAX ยท NYSE

During the last 12 months, insiders have purchased $298K and sold $10.10M worth of MAX shares, resulting in $9.80M of net selling activity.

3 Months

Bought

0

0.00

Sold

396.1K

3.86M

Net Activity

-3.9M

-$3.86M

3-6 Months

Bought

0

0.00

Sold

438.8K

4.85M

Net Activity

-4.8M

-$4.85M

6-9 Months

Bought

0

0.00

Sold

84.9K

1.04M

Net Activity

-1.0M

-$1.04M

9-12 Months

Bought

31.0K

297.57K

Sold

35.7K

359.01K

Net Activity

-61K

-$61K

Top Buyers

1
VKP

Vrabeck Kathy P

Director

31.0K sharesโ€ข1 transactions

$298K

Top Sellers

1
NE

Nonko Eugene

Director

421.6K sharesโ€ข43 transactions

$4.65M

2
YS

Yi Steven

Director, Officer: See Remarks

379.1K sharesโ€ข54 transactions

$3.96M

3
CK

Cramer Keith

Officer: Chief Revenue Officer

82.7K sharesโ€ข8 transactions

$784K

4
YKA

Yeh Kuanling Amy

Officer: Chief Technology Officer

57.0K sharesโ€ข9 transactions

$568K

5
CJB

Coyne Jeffrey B

Officer: General Counsel And Secretary

15.0K sharesโ€ข3 transactions

$143K

Insider Activity Analysis

Net Insider Sentiment

Bearish

Strong bearish signal with $9.80M net selling. Heavy insider selling may indicate concerns about valuation or near-term prospects.

Buy/Sell Ratio

0.03:1

Very poor ratio. Heavy selling with minimal buying suggests insiders may be concerned about valuation or outlook.

Recent Trend (3 Months)

$3.86M

Heavy recent selling activity. Recent insider sales notably exceed purchasesโ€”may warrant investigation into company developments.

Insider Participation

High Selling

5 insider sellers vs. 1 buyers. Widespread selling across multiple insiders may signal concerns.

Insider Activity Insight

Multiple red flags: Heavy selling, numerous sellers, and continued recent selling create a concerning pattern. Investigate fundamental drivers and consider whether company guidance or industry conditions have deteriorated.