Harley-Davidson, Inc.

Harley-Davidson, Inc.

HOG·NYSE

$24.63

-0.41%
Consumer CyclicalAuto - Recreational Vehicles

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

At a Glance

Live Snapshot
Market Cap$2.59B
EPS2.8200
P/E Ratio7.26
Earnings Date07/29/2026

hog

Free Cash Flow

Last Annual Value

415.24M

3-Year CAGR

2%

5-Year CAGR

-17%

10-Year CAGR

-7%

Harley-Davidson, Inc.

Harley-Davidson, Inc. Competitors Analysis of Free Cash Flow

HOG · NYSE
CompanyFree Cash Flow
CAGR 3Y
CAGR 5Y
CAGR 10Y
415.24M
-8.8%-13.5%-7.6% 
PII logo
Polaris Inc.
NYSE:PII
558.10M
2.8%N/A4.4%
222.13M
-12.1%-17.9%N/A
CARG logo
CarGurus, Inc.
NASDAQ:CARG
288.90M
51.4%27.9%36.6%
573.25M
N/A17.6%5.9%
288.87M
N/A-11.9%4.6%
120.73M
-39.5%N/A19.1%
277.00M
24.9%N/A19.9%
378.37M
-8.6%15.9%24.1%
278.33M
-15.7%N/A5.8%
Harley-Davidson, Inc.

Harley-Davidson, Inc. Fair Value Envelope

HOG · NYSE

Our analysis suggests that HOG has a fair value of HIDDEN per share in the Base Case projection. With shares currently trading at $24.63, this represents a potential HIDDEN relative to our calculated worth for Harley-Davidson, Inc..

Intrinsic Value
Current Price: $24.63