Harley-Davidson, Inc.

Harley-Davidson, Inc.

HOG·NYSE

$24.25

-0.41%
Consumer CyclicalAuto - Recreational Vehicles

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

At a Glance

Live Snapshot
Market Cap$2.55B
EPS2.8200
P/E Ratio8.60
Earnings Date07/29/2026

hog

Cash at End of Period

Last Annual Value

3.09B

3-Year CAGR

25%

5-Year CAGR

-2%

10-Year CAGR

16%

Harley-Davidson, Inc.

Harley-Davidson, Inc. Competitors Analysis of Cash at End of Period

HOG · NYSE
CompanyCash at End of Period
CAGR 3Y
CAGR 5Y
CAGR 10Y
3.09B
23.3%8.8%15.1% 
PII logo
Polaris Inc.
NYSE:PII
236.30M
-14.9%-14.9%6.4%
330.32M
-1.7%-7.4%N/A
CARG logo
CarGurus, Inc.
NASDAQ:CARG
190.52M
-13.5%-5.2%19.7%
212.65M
5.0%7.5%10.0%
142.47M
1.2%-14.2%0.6%
689.19M
-2.0%23.9%34.9%
773.00M
14.3%11.2%-1.3%
759.54M
-5.8%-1.9%3.3%
222.62M
49.9%28.8%10.0%
Harley-Davidson, Inc.

Harley-Davidson, Inc. Fair Value Envelope

HOG · NYSE

Our analysis suggests that HOG has a fair value of HIDDEN per share in the Base Case projection. With shares currently trading at $24.25, this represents a potential HIDDEN relative to our calculated worth for Harley-Davidson, Inc..

Intrinsic Value
Current Price: $24.25