Harley-Davidson, Inc.

Harley-Davidson, Inc.

HOG·NYSE

$24.25

-0.41%
Consumer CyclicalAuto - Recreational Vehicles

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

At a Glance

Live Snapshot
Market Cap$2.55B
EPS2.8200
P/E Ratio8.60
Earnings Date07/29/2026

hog

Cash at Beginning of Period

Last Annual Value

1.74B

3-Year CAGR

-5%

5-Year CAGR

14%

10-Year CAGR

7%

Harley-Davidson, Inc.

Harley-Davidson, Inc. Competitors Analysis of Cash at Beginning of Period

HOG · NYSE
CompanyCash at Beginning of Period
CAGR 3Y
CAGR 5Y
CAGR 10Y
1.74B
3.3%-12.6%9.2% 
PII logo
Polaris Inc.
NYSE:PII
303.00M
-3.7%-14.4%6.9%
288.93M
-5.0%-5.2%N/A
CARG logo
CarGurus, Inc.
NASDAQ:CARG
306.23M
-14.2%8.8%17.2%
228.13M
4.3%-6.1%13.4%
164.38M
11.9%5.5%3.5%
821.57M
38.2%25.8%51.3%
626.00M
6.2%4.6%-13.7%
772.73M
13.6%-7.2%2.8%
165.76M
51.7%26.2%29.7%
Harley-Davidson, Inc.

Harley-Davidson, Inc. Fair Value Envelope

HOG · NYSE

Our analysis suggests that HOG has a fair value of HIDDEN per share in the Base Case projection. With shares currently trading at $24.25, this represents a potential HIDDEN relative to our calculated worth for Harley-Davidson, Inc..

Intrinsic Value
Current Price: $24.25