Harley-Davidson, Inc.

Harley-Davidson, Inc.

HOG·NYSE

$24.25

-0.41%
Consumer CyclicalAuto - Recreational Vehicles

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

At a Glance

Live Snapshot
Market Cap$2.55B
EPS2.8200
P/E Ratio8.60
Earnings Date07/29/2026

hog

Total Non-Current Assets

Last Annual Value

2.46B

3-Year CAGR

-29%

5-Year CAGR

-17%

10-Year CAGR

-9%

Harley-Davidson, Inc.

Harley-Davidson, Inc. Competitors Analysis of Total Non-Current Assets

HOG · NYSE
CompanyTotal Non-Current Assets
CAGR 3Y
CAGR 5Y
CAGR 10Y
2.46B
-29.4%-17.7%-8.6% 
PII logo
Polaris Inc.
NYSE:PII
2.69B
-1.6%1.5%3.5%
3.32B
3.1%3.0%N/A
CARG logo
CarGurus, Inc.
NASDAQ:CARG
378.95M
-10.5%0.6%38.3%
2.34B
3.6%5.4%4.6%
3.88B
1.9%7.0%1.7%
394.89M
20.3%7.5%10.6%
1.60B
13.0%14.6%9.2%
1.89B
9.6%5.7%5.0%
1.83B
-0.3%1.2%15.9%
Harley-Davidson, Inc.

Harley-Davidson, Inc. Fair Value Envelope

HOG · NYSE

Our analysis suggests that HOG has a fair value of HIDDEN per share in the Base Case projection. With shares currently trading at $24.25, this represents a potential HIDDEN relative to our calculated worth for Harley-Davidson, Inc..

Intrinsic Value
Current Price: $24.25