Harley-Davidson, Inc.

Harley-Davidson, Inc.

HOG·NYSE

$24.25

-0.41%
Consumer CyclicalAuto - Recreational Vehicles

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

At a Glance

Live Snapshot
Market Cap$2.55B
EPS2.8200
P/E Ratio8.60
Earnings Date07/29/2026

hog

Total Equity

Last Annual Value

3.16B

3-Year CAGR

3%

5-Year CAGR

13%

10-Year CAGR

6%

Harley-Davidson, Inc.

Harley-Davidson, Inc. Competitors Analysis of Total Equity

HOG · NYSE
CompanyTotal Equity
CAGR 3Y
CAGR 5Y
CAGR 10Y
3.16B
-1.0%4.3%5.1% 
PII logo
Polaris Inc.
NYSE:PII
839.60M
-16.1%-7.3%-0.3%
2.17B
3.6%8.2%N/A
CARG logo
CarGurus, Inc.
NASDAQ:CARG
374.20M
-15.3%-11.3%19.2%
2.23B
5.6%8.7%9.9%
332.28M
10.9%46.0%-6.2%
3.17B
7.9%14.3%17.1%
1.65B
13.7%21.8%8.6%
1.42B
10.6%11.1%1.3%
1.36B
0.1%4.5%9.5%
Harley-Davidson, Inc.

Harley-Davidson, Inc. Fair Value Envelope

HOG · NYSE

Our analysis suggests that HOG has a fair value of HIDDEN per share in the Base Case projection. With shares currently trading at $24.25, this represents a potential HIDDEN relative to our calculated worth for Harley-Davidson, Inc..

Intrinsic Value
Current Price: $24.25