Harley-Davidson, Inc.

Harley-Davidson, Inc.

HOG·NYSE

$24.63

-0.41%
Consumer CyclicalAuto - Recreational Vehicles

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

At a Glance

Live Snapshot
Market Cap$2.59B
EPS2.8200
P/E Ratio7.26
Earnings Date07/29/2026

hog

Total Assets

Last Annual Value

8.04B

3-Year CAGR

-11%

5-Year CAGR

-8%

10-Year CAGR

-2%

Harley-Davidson, Inc.

Harley-Davidson, Inc. Competitors Analysis of Total Assets

HOG · NYSE
CompanyTotal Assets
CAGR 3Y
CAGR 5Y
CAGR 10Y
8.04B
-12.8%-6.2%-2.0% 
PII logo
Polaris Inc.
NYSE:PII
4.89B
-3.9%-0.6%4.7%
5.28B
4.1%2.9%N/A
CARG logo
CarGurus, Inc.
NASDAQ:CARG
661.90M
-10.4%-6.6%20.8%
4.43B
0.5%7.3%5.5%
4.17B
1.8%5.8%1.7%
4.78B
5.9%8.1%11.9%
3.39B
7.5%8.7%3.6%
3.54B
6.0%3.8%4.4%
3.18B
2.4%-0.7%15.0%
Harley-Davidson, Inc.

Harley-Davidson, Inc. Fair Value Envelope

HOG · NYSE

Our analysis suggests that HOG has a fair value of HIDDEN per share in the Base Case projection. With shares currently trading at $24.63, this represents a potential HIDDEN relative to our calculated worth for Harley-Davidson, Inc..

Intrinsic Value
Current Price: $24.63