Harley-Davidson, Inc.

Harley-Davidson, Inc.

HOG·NYSE

$24.25

-0.41%
Consumer CyclicalAuto - Recreational Vehicles

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

At a Glance

Live Snapshot
Market Cap$2.55B
EPS2.8200
P/E Ratio8.60
Earnings Date07/29/2026

hog

Other Non-Current Assets

Last Annual Value

1.67B

3-Year CAGR

-34%

5-Year CAGR

-20%

10-Year CAGR

-10%

Harley-Davidson, Inc.

Harley-Davidson, Inc. Competitors Analysis of Other Non-Current Assets

HOG · NYSE
CompanyOther Non-Current Assets
CAGR 3Y
CAGR 5Y
CAGR 10Y
1.67B
-34.4%-21.5%-10.1% 
PII logo
Polaris Inc.
NYSE:PII
78.50M
-16.7%-24.7%-2.9%
62.76M
21.2%68.1%N/A
CARG logo
CarGurus, Inc.
NASDAQ:CARG
17.66M
-4.6%-2.5%N/A
78.92M
13.3%4.3%N/A
559.25M
-1.1%25.7%22.3%
178.37M
40.3%13.5%13.2%
189.00M
36.1%24.2%6.8%
219.93M
-0.1%0.6%8.9%
100.52M
2.6%8.5%23.0%
Harley-Davidson, Inc.

Harley-Davidson, Inc. Fair Value Envelope

HOG · NYSE

Our analysis suggests that HOG has a fair value of HIDDEN per share in the Base Case projection. With shares currently trading at $24.25, this represents a potential HIDDEN relative to our calculated worth for Harley-Davidson, Inc..

Intrinsic Value
Current Price: $24.25