Harley-Davidson, Inc.

Harley-Davidson, Inc.

HOG·NYSE

$24.25

-0.41%
Consumer CyclicalAuto - Recreational Vehicles

Harley-Davidson, Inc. manufactures and sells motorcycles. The company operates in two segments, Motorcycles and Related Products and Financial Services. The Motorcycles and Related Products segment designs, manufactures, and sells Harley-Davidson motorcycles, including cruiser, touring, standard, sportbike, and dual models, as well as motorcycle parts, accessories, apparel, and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels in the United States, Canada, Latin America, Europe, the Middle East, Africa, and the Asia-Pacific. The Financial Services segment provides wholesale financing services, such as floorplan and open account financing of motorcycles, and parts and accessories; and retail financing services, including installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale protection products comprising motorcycle insurance, extended service contracts, and motorcycle maintenance protection. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

At a Glance

Live Snapshot
Market Cap$2.55B
EPS2.8200
P/E Ratio8.60
Earnings Date07/29/2026

hog

Goodwill and Intangible Assets

Last Annual Value

63.91M

3-Year CAGR

-2%

5-Year CAGR

-3%

10-Year CAGR

2%

Harley-Davidson, Inc.

Harley-Davidson, Inc. Competitors Analysis of Goodwill and Intangible Assets

HOG · NYSE
CompanyGoodwill and Intangible Assets
CAGR 3Y
CAGR 5Y
CAGR 10Y
63.91M
-2.9%-2.0%1.8% 
PII logo
Polaris Inc.
NYSE:PII
800.00M
-4.1%-3.1%0.1%
1.44B
0.0%0.0%N/A
CARG logo
CarGurus, Inc.
NASDAQ:CARG
31.65M
-44.1%-33.4%N/A
441.62M
0.7%2.8%2.4%
275.78M
-0.3%-0.5%-2.2%
16.40M
-15.4%-7.9%3.7%
222.00M
35.1%13.5%5.6%
0.00
N/AN/AN/A
1.02B
-0.4%-0.7%17.6%
Harley-Davidson, Inc.

Harley-Davidson, Inc. Fair Value Envelope

HOG · NYSE

Our analysis suggests that HOG has a fair value of HIDDEN per share in the Base Case projection. With shares currently trading at $24.25, this represents a potential HIDDEN relative to our calculated worth for Harley-Davidson, Inc..

Intrinsic Value
Current Price: $24.25