Yeah, it's a great question. I think it's particularly interesting because one, I think that it's important first to differentiate between all the different kinds of plastic that are out there. Frequently, what you see in public discourse is this idea that all plastic is universally equal. And frankly, that's just not the case. Different plastics have radically different performance. That's why they get used for different applications. As you break all that down, PET, in particular, is somewhat unique. And it's, it's unique in the progress that it's made in end of life solution. So as you look across all of the different plastics, PET is recycled at vastly higher rates than any other plastic out there. And in fact, even speaking more broadly about materials for packaging and other applications, really, it's PET and aluminum, from an impact perspective and an actual recycling and end of life perspective. And then there's sort of endpaper actually, sorry, and let me include paper. And then there's everything else. And so realistically, we chose PET as a target product, in many ways, because we saw it as the best answer for packaging. And many of the pieces that plastic has applications broadly. And not just from a performance perspective, also from an end of life perspective, and then we could come in and solve the beginning of like components, right? So you could get sort of an all in one shot. And we've seen a lot of our customers recognize that. So over the last couple of years, I would say the migration of different applications right into PET as the core material, rather than, you know, polystyrene, or polyolefins, or something along those lines, has been pretty dramatic. And we see it all the time, right customers looking to take something that used to be made out of a different material and get it into PET. And, and the reason for that is not just because it's better than all the other plastics, but as I said, it's actually from an environmental or climate perspective, it's better than just about any material. So it's better than glass, it's better than steel. It's really, really the most efficient, highest performing best economics, best for the climate answer. But of course, that doesn't mean that it doesn't have any issues whatsoever. The recycling rates are very high with PET. But they, you know, from our perspective, we want to get them higher, we want to make that better. And so that's one of the reasons why we're excited about polymers, like PEF that we were discussing earlier, PEF brings a ton of the benefits and performance and recycling behavior that you see with PET that make it such a good material, but it also enables other sort of both performance and end of life solutions that really aren't available to PET so PEF brings for example, higher barrier, which means that you can get into applications that you can't use straight the PET very effectively. And receive degradability characteristics with PEF. And so that means that even though you would preferentially recycle it, in the instance that there is sort of leakage from the end of life supply chain and you get plastic material in the environment, of course it is better for that material to biodegrade in the environment then it is for it to just persist out there. And so from that perspective, we see polyester broadly not just polyester as PET but polyester as a class of polymers that include polymers like PETF, or PEF, rather that we can really, we can solve the climate and the plastic problems and pretty good micro-plastic problems, all with a one single great material solution. So that's sort of our view on plastics more broadly.