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EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2021 - Q4
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Disclaimer*

This transcript is designed to be used alongside the freely available audio recording on this page. Timestamps within the transcript are designed to help you navigate the audio should the corresponding text be unclear. The machine-assisted output provided is partly edited and is designed as a guide.:.

Operator

00:05 Good morning, and welcome to the Taylor Morrison's Fourth Quarter 2021 Earnings Conference Call. My name is Jemma and I'll be the operator today. Currently, all participants are in a listen-only mode. Later, we will conduct a question-and-answer session and instructions will be given at that time.

As a reminder, this conference call is being recorded. 00:23 I would now like to introduce Mackenzie Aron, Vice President of Investor Relations. Please go ahead. Thank you..

Mackenzie Aron

00:28 Thank you and good morning.

Before we get started let me remind you that today's call, including the question-and-answer session includes forward-looking statements that are subject to the Safe Harbor Statement for forward-looking information that you will find in today's earnings release, which is available on the Investor Relations portion of our website at www.taylormorrison.com.

00:54 These statements are subject to risks and uncertainties that could cause actual results to differ materially from our expectations and projections.

These risks and uncertainties include, but are not limited to, those factors identified in the release and in our filings with the SEC, and we do not undertake any obligation to update our forward-looking statements. In addition, we will refer to certain non-GAAP financial measures on the call, which are reconciled to GAAP figures in the release.

01:25 Now let me turn the call over to Sheryl..

Sheryl Palmer Chairman, President & Chief Executive Officer

01:28 Thank you, Mackenzie and good morning, everyone. I am pleased to also be joined today by Lou Steffens, our new Chief Financial Officer; and Erik Heuser, our Chief Corporate Operations Officer. 01:42 Lou officially stepped into the CFO role January 1 after several years spearheading our transformational M&A strategy and integration execution.

And he is nearly 15 years with the company, Lou also held a number of Regional and Area President roles and I am thrilled to be kicking off 2022 with him in this new capacity. 02:05 Eric leads our strategic direction and overseas our land investments, as well as our sales, marketing and research teams.

He joined us this morning to provide an update on our strategic partnership with the focus on our Build-to-Rent business. 02:23 Before we dive-in, I want to begin by acknowledging the extraordinary efforts of our Homebuilding and Financial Services team members throughout 2021 and especially in the fourth quarter.

Their dedication and resiliency allowed us to end the year on a high note to deliver record-breaking results for our organization, while serving our homebuyers with an uncompromising commitment to construction quality and customer service, despite the severe supply chain disruptions felt across the industry.

02:56 Our customer-centric approach is key to our long-term success and I believe has become even more differentiated in this challenging operating environment, as we recently earned the coveted distinction of America's Most Trusted Builder for the seventh consecutive year.

With our highest trust index score yet this special recognition is a testament to our tremendous team members across the organization. 03:23 Let me review just some of the other highlights of the past year. In 2021, we increased our home closings by 9% to 13,699 homes.

Expanded our home closings revenue by 22% to nearly $7.2 billion and improved our home closings gross margin by 370 basis points to 20.3%. We also realized meaningful cost leverage and benefited from the strong performance in our Financial Services business.

03:57 As a result, our pre-tax margin improved by over 600 basis points and we grew diluted earnings per share by 176% each to new company highs. These strong results were achieved even with the unpredictable labor and material constraints that added significant complexity, extended construction timelines, and pressured cost throughout the year.

04:24 While, I'm anticipated fourth quarter closings and community openings were delayed because of these challenges.

We are well-positioned heading into 2022 to realize another year of significant growth in revenue and profitability as we continue to navigate the supply headwinds and benefit from our strategic focus on operational and capital efficiency.

04:48 This year, we expect to deliver between 14,000 to 15,000 homes at a home closings’ gross margin of at least 23.5%. The strength and margin outlook implies more than 300 basis points of year-over-year improvement and nearly 700 basis points over the last two years.

Combined with our focus on optimizing our balance sheet and cash flows through land lighter investment and disciplined capital allocation, we also now expect to generate a new company high return on equity in the mid-20% range.

05:23 As I have shared before since reaching the critical inflection point in our integration of William Lyon Homes last year, the largest and most transformative of our six acquisitions since 2013.

This phase of our strategic journey is focused entirely on capturing the many advantages of our enhanced scale and portfolio diversification that has transformed our ability to generate long-term value.

05:50 From an operational perspective, while we have made significant progress in rolling out enhanced processes, we still have meaningful opportunity ahead to further enhance gross margins and improved asset efficiency.

For example, we rationalized our floor plans in 2021 and are targeting additional reductions this year, even as we open more communities. We are also eliminating option variation within the plant rebuild, which is even more beneficial to our construction efficiencies.

06:24 In 2021, our option library was reduced by more than 30% and will benefit further with the introduction of new National Design Specifications in the coming quarters.

This strategic simplification allows us to streamline production and leverage our supplier relationships, while ensuring we are offering only the most profitable and consumer desired plants.

06:50 These efforts are supported by the growing share of our starts under our new curated option program known as Canvas, which represented approximately 15% of our second half net sales and we will steadily ramp higher through throughout 2022.

In fact, approximately 70% of our existing communities now offer Canvas, else will all new community openings going forward. With a simplified design process and faster cycle times, this program is driving greater production efficiency, improved profitability and a better customer experience.

07:28 This focus on operational performance is matched by our focus on capital efficiency to drive greater cash flows. This includes strengthening our balance sheet and executing on new capital efficient land financing tools.

After increasing the controlled percentage of our land portfolio by approximately 700 basis points to 38% last year, we now expect to grow our controlled share to approximately 45% by the end of 2022, as the new land financing vehicles that we established last year with Varde partners have accelerated our land lighter balance sheet strategy.

08:10 These cost effective arrangements improve our ability to finance new land investments, reduce the amount of inventory held on our balance sheet, minimize long-term risk and meaningfully improve expected return.

As Eric will discuss, I am pleased to share that we expect to add additional financing capacity specific to Build-to-Rent projects that will enable us to cost-effectively scale this growing segment of our business.

08:39 From a demand perspective, during the fourth quarter, we continue to benefit from favorable trends across each of our consumer groups and geographies.

Strength was most notable within our move-up segment, which experienced year-over-year growth in both net orders and absorption pace and represented slightly more than half of our total sales versus 44% a year earlier. 09:06 Our 55 plus Active Lifestyle segment also continue to enjoy strong momentum.

Thus far into the new year, consumer engagement across our portfolio has remained healthy and our monthly sales pace has been consistent with the 3.2 pace experienced in the fourth quarter. While this is down from the record-breaking activity experienced in the first quarter of 2020 to more sustainable levels.

We believe underlying demand is strong and supported by demographic at both ends of the buyer spectrum, evolving consumer needs and preferences, migration trends and limited availability of new and resale supply.

09:46 However, given the significant tightness in the supply chain, we have remained disciplined in our sales strategy to align net orders with construction capacity.

As a result, approximately 75% of our communities needed sales activity during the fourth quarter and a similar share raised based pricing, which helped drive a 23% increase in our average net order price.

10:13 By prioritizing production ahead of sales and carefully balancing price and pace at the community level, we successfully increased new starts per community by 7% year-over-year to 3.4 during the quarter and more than doubled our inventory of spec homes to six spec homes per community at quarter-end from just 2.8 homes at the end of 2020, only a handful of those homes were completed.

10:42 In today's supply constrained market this disciplined approach is providing greater visibility into our cost improved efficiencies and a better customer experience by releasing the homes for sale as they progressed through the building cycle.

11:00 Before I turn the call over, I want to spend a moment discussing our buyers financial position and affordability consideration.

As I share every quarter, one way we gauge affordability is by tracking the interest rate qualification buffer of our homebuyers financed by Taylor Morrison Home Funding, which had a capture rate of 82% in the fourth quarter.

11:22 We test the strength of these buyers by determining the maximum allowable interest rate they could have qualified for after considering compensating factors versus our actual interest rate. More conventional borrowers, which accounted for 84% of fourth quarter mortgage closings, this spread was stable have roughly 700 basis points.

11:50 For our government, FHA and VA borrowers, the spread compress slightly on a sequential basis, but remained healthy at 400 basis points.

So differently because our buyers generally have strong credit profiles with an average credit score of 7.52 and debt-to-income ratio of 36% in the fourth quarter, they have many levers to pull to offset higher rates or prices if necessary.

12:16 Even more meaningfully, we estimated our customers and backlog credit absorb similar increase in interest rates before adjusting their loan terms. However, as you would expect first time homebuyers have experienced slightly more affordability compression than our overall portfolio.

In addition, our backlog is secured by substantial deposit and nearly 8.5% and more than $53,000 per unit on average.

Collectively, these favorable trends supported below average cancellation rates of 8.2% in the fourth quarter and a company low 6.6% in 2021, 12:55 Nevertheless, we are mindful of the significant movement in home prices and interest rates most recently and have taken proactive steps in our product design and spec inventory choices to ensure continued affordability, particularly in our entry level communities.

13:13 Lastly, before turning the call over to Eric, I want to highlight that we recently were recognized as the only homebuilder on Bloomberg's Gender-Equality Index for the fourth consecutive year for our long-held dedication to supporting diversity at all levels of our organization.

This commitment to quality and transparency was recently strengthened further when we welcomed Christopher Yip to our Board of Directors, making the majority of our Board diverse. We expect a significant experience in real estate technology to complement our focus on digital innovation.

13:50 Now, Eric will update us on our expanding Build-to-Rent operations, which is well on its way to becoming a meaningful and accretive portion of our overall business..

Erik Heuser Executive Vice President & Chief Corporate Operations Officer

13:59 Thanks, Sheryl and good morning, everyone. Since first announcing our entry into the Build-to-Rent arena in 2019 by way of a strategic relationship with our brand partner Christopher Todd Communities. The long-term opportunity to serve both the Renner by choice demographic and those impacted by rising home prices has only strengthened further.

This business enables us to leverage our core production homebuilder strengths of land acquisition, development and construction to deliver innovative rental communities that we believe still avoid in the market.

14:31 Unlike many other single-family rental offerings, our gated, villa style communities offer residents well-appointed amenities, social programing and generally one or two bedrooms single story homes that are equipped with smart technology, pet friendly features and private backyards.

The average size of these communities is approximately 175 homes, with an average rental rate of $1,700 per month for a typical 1,000 square foot average unit, making them a compelling affordable option for many prospective customers.

15:03 In addition to the demand opportunity, these communities which generally offer two floor plans provide new ways to capitalize on streamline construction processes. This supports accelerated cycle times with roughly 20 starts targeted per community per month.

We also expect to garner benefits associated with organically growing cost effective customer leads that will eventually benefit our floor sale business. 15:26 As we continue to scale this segment, our priority has been to develop an efficient operating playbook and capital infrastructure to support return accretive growth.

Over the last two years, we have strategically expanded our market penetration and establish a robust land pipeline that will fuel accelerating community growth in the coming years. 15:45 We now have an active VTR presence in nine of our 19 markets of operation, with a handful of additional markets being evaluated for entry opportunities in 2022.

While each of these markets are at a different stage of scaling, we have a proven approximately 20 land deals that represent a portfolio of over 4,000 controlled lots, with an additional 20 to 25 deals planned for 2022. We expect to roughly double our controlled lock count by the end of the year.

16:14 Once land is controlled and entitled the horizontal and vertical construction process requires roughly two years before a community is ready to begin leasing and an additional year for stabilization and prospective disposition.

With our first community in Phoenix, having recently begun leasing, we expect to evaluate exit strategies once it has reached our stabilization expectations later this year and are targeting an asset sale by year-end.

16:40 Based on the timing of other projects under development, we expect to have several additional communities fully leased and ready for disposition in 2023 followed by strong growth in 2024 and beyond. With an extremely favorable investment environment for such a yield based horizontal apartment communities, we expect exit optionality to be high.

With buyers ranging from financial partners to private equity, family offices and others.

17:07 Given the production efficiencies, no need for commission expenses and overall market strength, expected margins are modestly accretive to our traditional business, while levered returns are targeted to exceed 30% give the ability to finance the projects in a capital-efficient manner.

As Sheryl noted, we continue to progress the expansion of our land financing arrangements and expect to complete a vehicle targeted specifically to VTR projects in the near future.

17:34 Before the benefits of contemplated leverage, we expect to dedicate 40% of the capital to such as venture and look forward to sharing more details in subsequent quarters.

And lastly, it is also worth sharing that we intend to further leverage our VTR strength in the traditional single-family rental sector by developing and building rental homes and full communities targeted for disposition to SFR investors. 17:57 In fact, we have recently approved our first bulk SFR project.

This is yet another channel to maximize our operational scale, capitalize on market demand for rental assets and enhance our long-term returns. 18:11 With that, I will turn the call to Lou to discuss the company's financial review and outlook..

Lou Steffens Executive Vice President of Strategic & Operational Initiatives

18:16 Thanks, Eric and good morning, everyone. I'm excited for the opportunity to speak to you all today and look forward to getting to know you in this new role. I will provide an overview of our strong fourth quarter earnings results and our detailed financial guidance for the first quarter and full year.

18:31 To begin, we generated fourth quarter net income of $273 million or $2.19 per diluted share, which was up 204% year-over-year. On a pre-tax basis, our income margin equals 13.7%, up 610 basis points from the prior year. 18:51 Turning to our operations.

We delivered 4,283 homes during the quarter at an average selling price of $558,000, which drove a 61% year-over-year increase in our home closing revenue to $2.4 billion.

Homes closed were slightly below our prior guidance due to extended construction cycle times as we navigate these supply constraints, our teams continue to be diligent and creative in finding solutions and most importantly, delivering high quality homes to our customers.

19:22 This includes implementing enhanced scheduling processes, streamlining operations and simplifying production through plan and option rationalization, and expanding and leveraging our strong trade and vendor relationships.

While we are hopeful these strategies will help stabilize construction schedules as we move through the year, we're not projecting any change in supply chain conditions in our guidance. 19:44 We currently expect to deliver between 2,600 and 2,900 closed homes in the first quarter and between 14,000 and 15,000 closed homes for the full year.

Given favorable pricing trends in ongoing market strength, we expect the average sales price of our closed homes in 2022 to be at least $600,000 versus $524,000 in 2021. This strong price growth is expected to drive a meaningful improvement in our home closing revenue for the year.

20:14 From a gross margin perspective, our team’s disciplined focus on managing costs and optimizing our production processes has allowed us to achieve a significant improvement in our profitability.

We have also benefited from the realization of acquisition synergies in line or better than expectations since we closed on William Lyon Homes in early 2020 as well as robust pricing power across each of our markets. This execution is evident in the 330 basis point year-over-year improvement in our fourth quarter home closing gross margin to 21.6%.

20:44 Following this strength, we expect to generate a home closing gross margin of approximately 22% in the first quarter and for the full year, we now expect to deliver a home closing gross margin of at least 23.5% in 2022.

This would be up from 20.3% in 2021 and is stronger than our prior guidance provided in October of at least 22%, given further visibility into the strength of our backlog of over 9,100 sold homes.

21:11 These homes reflect a number of favorable trends, including strong pricing power acquisition synergies, the ongoing implementation of operational enhancements, improved lumber cost and normalization in the mix of our spec versus 2B built homes.

21:27 SG&A as a percentage of home closing revenue was 7.8% in the fourth quarter down 180 basis points year-over-year. In 2022, we expect our SG&A to be in the high 8% range, this would represent meaningful leverage over 9.3% in 2021, given strong top line growth, disciplined cost management and the early benefits of our virtual sales tools.

21:42 It is worth noting that these tools contributed to a 30 basis point improvement in external broker commissions in 2021 and we anticipate our commission expense will continue to decline as we expand the reach of our digital capabilities, including the use of our online reservation system for both spec and 2B built homes to nearly all of our community.

22:08 Turning now to our land portfolio. We ended the year with a robust pipeline of approximately 77,000 owned and controlled homebuilding lots, which represented 5.6 years of total supply. This attractive land portfolio will support community count growth as we move through ‘22 and into 2023.

However, given supply chain constraints extended land development timelines are expected to delay some of our community openings. 22:34 We expect to end the first quarter with approximately 310 to 315 communities as closeouts outpaced new openings.

Sequential growth each subsequent quarter is expected to bring ending community count to around 350 by the end of the year. Based on our existing land pipeline and current development timelines, we still expect substantial growth in 2023.

22:57 I want to point out that going forward, we will provide a guide to ending community count rather than average, which is more consistent with how we manage the business and better reflects the selling and development environment.

23:11 Before leaving the topic of community count, it is worth noting that one of the ways in which we're driving improved returns is by targeting multi outlet self-developed communities, because of this shift our approved land deals in 2021 had nearly 25% more lots than the trailing three-year average, yes lower expected durations due to a significant number of them having more than one outlet for per project.

Because of these efficiencies these communities drive greater margins and overhead synergies by allowing us to better leverage our field personnel and fixed costs and compete more effectively in the land market. 23:44 And lastly, I will provide a brief overview of our capital position and allocation priorities.

In 2021, we made significant progress in strengthening our balance sheet and executing our new asset lighter land investment strategies.

During the year, we invested $2 billion in land acquisition and development to support our future growth, repurchased 9.9 million shares outstanding for $281 million and deleverage our balance sheet by nearly 500 basis points to a net debt to capital ratio of 34.1%.

24:16 In 2022, we expect another strong year of cash flow generation and are targeting homebuilding land acquisition and development of approximately $2.3 billion to $2.4 billion this year.

We also expect to further reduce our net debt to capital ratio to the mid-20% range by year-end and will continue to be opportunistic in returning excess capital to shareholders via share repurchases. These actions combined with our strong earnings outlook is expected to drive our return on equity to a new company high in the mid-20% range this year.

24:48 In closing, I want to thank our teams for all their hard work in 2021. I'm excited about all we have planned in 2022 and look forward to updating you on our progress again next quarter. With that, let's open the call for your questions. Operator, please provide our participants with instructions..

Operator

25:07 Thank you very much. We have our first question from Carl Reichardt of BTIG. Carl, your line is now open. Please go ahead with your question. Thank you..

Carl Reichardt

25:27 Thanks. Good morning, everybody. Thank you for the time today and all the details..

Sheryl Palmer Chairman, President & Chief Executive Officer

25:31 Good morning, Carl..

Carl Reichardt

25:34 Hey, Sheryl. I wanted to ask just on mix and going forward mix, with the move-up side being 51% of total orders. As you look at the community count openings, including the sort of multi-outlet thing that we're all talking about in ‘22 and even beyond that.

How do you see your mix adjusting over time? Do you expect it to go lower end and then is there any kind of a regional alteration that you're expecting over the next year or two?.

Sheryl Palmer Chairman, President & Chief Executive Officer

26:05 Good question, Carl. A couple of things, when I look at the mix of the quarter you saw that we were slightly slanted more than we have been to that move-up, first second time move-up in active adult.

When I look at the new communities, Carl that will be coming on board over the next many quarters, I think you'll see a little bit more pickup in the first time buyer. I think as we look over time, we see our average sales price moderate a bit as a result of that. 26:34 When I look at regionally, probably not significant shifts.

I mean, Florida will continue to prioritize the active adult certainly the Sarasota and Naples area. When we look at the Carolinas, Georgia, I think you'll see a much greater penetration in the first time buyer as you will in our California business.

One of the most recent shifts in the California businesses actually the complement of the active adult positions that we've added and they have, as we've expanded the Esplanade brand across the country. They have continued. They have performed quite well..

Carl Reichardt

27:14 Thanks, Sheryl. And then, my follow-up is on the improvement on the Canvas. And I guess, I’m trying to think about the right way to ask this.

So if you look at what your ultimate goal on say build cycle time is from the improvements that you're making to your efficiencies and you compare it to what your cycle time was before the pandemic, so will the pandemic sort of muddying the waters here.

What kind of improvement in -- let's say build time do you expect ultimately to achieve from these initiatives? Thanks..

Sheryl Palmer Chairman, President & Chief Executive Officer

27:49 Thank you, Carl. No, it's interesting because we don't have a tremendous amount of data yet on the Canvas, even though we saw about 13%, 14% of our sales in 2021. What I would tell you the early read is an interesting, Carl, I haven't gone back and compared it against pre-pandemic.

But if I look at it in real time, compared to the cycle times we're seeing and what I would call our more typical design center build. We've seen a benefit of about 20 days in cycle time on our Canvas packages.

So even though the entire kind of portfolio is a little out of whack across in Taylor Morrison and in the industry given the dynamics we have out in the marketplace. We are absolutely seeing a benefit in the Canvas build. I would expect that, if that matures through the organization and obviously, we'll see a considerable ramp up in 2022.

We should be able to build on that and then as we get to a more normalized environment again, I would expect that we should retain at least a couple of week cycle time enhancements..

Lou Steffens Executive Vice President of Strategic & Operational Initiatives

29:03 And Carl, this is Lou. Good morning. Just one thing to add to that and another thing, area that we believe we're going to see significant benefits is to sale the start timeframe with Canvas. So that's another added benefit, we'll see coming through the pipeline as we continue to roll that out..

Carl Reichardt

29:19 Thanks, Lou. Thank you. Sheryl. Appreciate it..

Sheryl Palmer Chairman, President & Chief Executive Officer

29:21 Yeah. You bet. And I just might even add one last comment to it, because Lou you're so right. And when we look at the fourth quarter and we look at some of the closings we lost, we generally loss them in our active adult business specifically Florida is where we saw the greatest shift.

But when you compare Canvas or even our normal design center appointments. as we look across the portfolio our options, I know we've chatted about this in the past, but our options in a market like Naples and Sarasota, which is generally all our Esplanade brand or a high majority that's about 2 times the company average.

So when you take that level of complexity out is to build with the Canvas packages. Once again, I think it's just about tremendous opportunity for us..

Carl Reichardt

30:14 Thank you..

Sheryl Palmer Chairman, President & Chief Executive Officer

30:16 Thank you..

Lou Steffens Executive Vice President of Strategic & Operational Initiatives

30:16 Thanks, Carl..

Operator

30:19 Our next registered question comes from Matthew Bouley of Barclays. Matthew, please go ahead with your question..

Ashley Kim

30:30 Hey. Good morning. This is Ashley Kim on for Matt today. Congrats on the nice results here.

If I could just kind of ask what's giving you incremental confidence to kind of put out that conservatism until you've built up more of that backlog or anything in the pricing or cost outlook that is contributed to that?.

Lou Steffens Executive Vice President of Strategic & Operational Initiatives

31:04 of over 9,100 sold homes in our backlog. We have strong visibility to the future margin profile. And in that our teams, I believe, have built in the correct amount of contingency to get us through with cost increases we're seeing today.

And then combine that with the specs that we have under production, which we've increased significantly year-over-year strong visibility to where we think today pricing on those is going to end up being. So we have overall between our specs in our backlog a quite a large portion of our total year's closings some visibility out today..

Sheryl Palmer Chairman, President & Chief Executive Officer

31:42 Yeah. And to your point Lou, compared to last year, like you said, we've doubled our spec inventory and given that those gotten the true benefit of real pricing. We are in a very different position than we were last year.

If you think about the 22%, we shared last quarter I mean the backlog was in a different place, lumber was moving I mean, lot of the units are secured for the year already..

Ashley Kim

32:07 Okay. Thanks for that.

And then just on my second question, I appreciate that kind of extra color on affordability given up top, if I could just kind of expand on that topic, has there been any changes in buyer side preferences that you're seeing, any kind of lower square footages or less options in premium, in response to that structuring affordability?.

Sheryl Palmer Chairman, President & Chief Executive Officer

32:36 Not yet, to be quite honest about it. We've continued to see strength in our buyers and their behaviors have not really moved. As we discussed in the prepared remarks, the favorable characteristics we've seen with our close customers quarter-after-quarter just didn’t meaningfully change in Q4.

As I mentioned, we did see some compression with that first time buyer and where we've seen probably a little bit more resistance and probably a larger percentage of folks that pre-qualify and have challenges would be with that first time buyer. 33:15 And then when we looked at our entire backlog, our conventional buyers from here are close buyers.

Their credit scores are high. Their DTI back ratios are almost right on top of our closed buyers and they have very strong qualifying incomes. We then went ahead and look and see what would happen if rates move up to 4.5 and honestly, their back ratios still stay very healthy under 40%. And even if we move rates up to 5.5%, they barely go over 40%.

A little bit different with FHA buyers as I mentioned, they with their back-end ratios would move into the low '50s, but now generally if there's been any pressure on kind of rate.

It's really more backlog because those are the folks that maybe when they entered into a purchase agreement with us rates may have been something around 3%, so watching that movement. 34:18 But I think most notably, as we've done a great deal of surveys with our shoppers to understand how they feel about the moving rate environment.

We did a very similar survey back in 2018 and we started comparing the two. We've learned a few things. One, the percentage of shoppers that expect to pay cash is significantly higher and that aligns with what we're seeing in our closings in our backlog, I mean it's moved our cash buyers have moved up more than 50%.

34:52 The baseline question we asked our shoppers is, how would you feel if rates moved to 5%? And the most interesting stat is only 5% of the hundreds of by shoppers that we've surveyed said that they would stop looking at 5% that is much less than half of the response we got in 2018.

They feel like they have a number of different strategies, they can deploy larger down payments, smaller offering, the type of loan. 35:24 And I think the most surprising stat was the high point of interest rates that would affect their search was very healthy until you got to 7%.

I think what we have to remember is with the migration patterns, we're seeing from California, New York, New Jersey, the optics on affordability is very, very different. And then when you look at what the average consumer today has an equity in their existing home, this is an advantage for the move-up buyer or active adult buyers.

I think we saw a stat yesterday that John Burns quoted that the average equity is 302,000 per household. So when you can bring that to the table it really helps you offset any increase in interest rates..

Erik Heuser Executive Vice President & Chief Corporate Operations Officer

36:18 Thank you. As you said, Sheryl in those high cost cities people are migrating. These homes are really cheap to them and from some of the places are relocating..

Sheryl Palmer Chairman, President & Chief Executive Officer

36:27 They're not -- it’s full local buyers, right?.

Erik Heuser Executive Vice President & Chief Corporate Operations Officer

36:28 Right..

Sheryl Palmer Chairman, President & Chief Executive Officer

36:29 So I hope that helps, actually..

Ashley Kim

36:33 Yeah. All fair points there. And I guess thanks for taking my questions and I'll leave it there. Good luck..

Sheryl Palmer Chairman, President & Chief Executive Officer

36:40 Thank you..

Operator

36:47 Jay McCanless from Wedbush. You have the next question. Please go ahead..

Jay McCanless

36:54 Hey. Good morning. Thanks for taking my questions. So I guess the first question I had going to the build for rent in. Thank you for the detail there. But I was just wondering, at the end of the prepared comments, you guys talked about doing some bulk sales.

Are the bulk sales going to be on balance sheet for Taylor Morrison or is that going to be part of the Christopher Todd joint venture?.

Erik Heuser Executive Vice President & Chief Corporate Operations Officer

37:18 No. Good morning, Jay. Yeah. That's really a licensing agreement and kind of leveraging the brand that exists for Christopher Todd, but those will be on balance sheet, those will be Taylor Morrison assets and will be kind of in control of those disposition decisions for build-to-rent -- for build-to-rent..

Sheryl Palmer Chairman, President & Chief Executive Officer

37:35 Yeah. The SFR really won't be engaged with the build to rent process..

Lou Steffens Executive Vice President of Strategic & Operational Initiatives

37:40 Correct, yes.

I think Jay the right way to think about it is the way we're defining build to rent is really the Christopher Todd model, which is the horizontal apartments, kind of a one flatted amenitized communities and the single-family rental is just leveraging our core business to be able to produce homes that ultimately we would be disposed to SFR players in the space and that might take the -- that might look like individual homes, that might look like specs, that might look like dedicated communities, that might look like dedicated phases within our master plan.

So a lot of optionality that we're excited about exploring..

Jay McCanless

38:16 Okay. That's what I was kind of getting to is I didn't know if it was going to be a model where you just built an entire community and then sold it, but it sounds like you guys are using it basically that's kind of a tactical play more than anything else. I guess it's best way to think about it.

My next question is on the cancellation rate 8%, sounds great.

Could you tell us what it was last year and where it was in the third quarter?.

Lou Steffens Executive Vice President of Strategic & Operational Initiatives

38:44 Yeah. Sure, Jay. This is Lou. Last year, our fourth quarter, we were at 7.9%. So a lot of us would be argue that may be even too low where we're at today. Our financial services team does such a great job of pre-filing our buyers, which makes it a lot easier for us that we don't have to worry about ton of cancellations in our business.

But you would almost argue we could take some more risks out there, but we're very proud of how low it is..

Jay McCanless

39:15 Yeah. It's great.

And then just my last question, I think -- and correct me on this, I think you said in the prepared comments your average lot count inside the communities that you are putting under contract is up about 25% and I'm just wondering how far out are you having to go to get that extra 25% or are you able, are you able to stay closer in the town I guess kind of thinking about how much you having to give up in terms of potential profit anything like that to get the extra lots or is it, there are these still locations that are fairly close to the metro, the core of the metro areas?.

Erik Heuser Executive Vice President & Chief Corporate Operations Officer

40:01 Yeah, Jay. I would suggest that we are still focused on core locations. I always look at the land opportunities and context of the portfolio. So to the extent, we need to expand 10% until those areas to get exposure. I would say we're comfortable with that. But by and large, we're focused on core locations.

I wouldn't say that we're needing to do those sized deals to reach out, I would say it's a function of the deals that are available to us. And frankly in some cases, it's a benefit because we have multiple outlets within those communities. .

Sheryl Palmer Chairman, President & Chief Executive Officer

40:34 The only thing, -- I'm sorry.

The only thing I was going to add is, if you think about our active adult business generally, those are larger communities that would both come into the portfolio, they will have some effect on the overall size of each asset but that would be another strategy where you know that we have probably three to five positions within an active adult communities..

Lou Steffens Executive Vice President of Strategic & Operational Initiatives

40:58 And just lastly, I'd say that it's part of having the scale that we have a lot of builders couldn't take down that larger projects. So we're able to get into the core locations as Erik said and get the synergies of having more than one outlet, but many players to start willing to do that bigger project..

Sheryl Palmer Chairman, President & Chief Executive Officer

41:14 And can’t, yeah..

Lou Steffens Executive Vice President of Strategic & Operational Initiatives

41:16 Exactly..

Sheryl Palmer Chairman, President & Chief Executive Officer

41:17 Fair point..

Jay McCanless

41:19 Sounds great. Thanks for taking my questions..

Sheryl Palmer Chairman, President & Chief Executive Officer

41:22 Thank you..

Operator

41:28 The next question comes from Mike Rehaut of JP Morgan. Mike, please go ahead with your question..

Mike Rehaut

41:34 Great. Thanks. Good morning, everyone..

Sheryl Palmer Chairman, President & Chief Executive Officer

41:39 Hey, Mike..

Mike Rehaut

41:40 First, I wanted to just -- good morning. I wanted to circle back to the gross margin guidance and obviously very encouraging on the full year rays. In terms of cadence, I was just wondering, you obviously laid out 22% for the first quarter and the 23.5% for the full year.

Just trying to get a sense, if possible, in terms of the step-up into the back half and obviously implies ending the year over the 23.5%, but should be expecting kind of like more of a ratable increased over the next three quarters 2Q to 4Q or could we see another pretty, pretty significant step up in 2Q and the reason I'm asking that is obviously have the 9,000 plus homes in backlog.

That all else equal would probably get you somewhere to the secured third quarter so it would that, that type of visibility I'm kind of thinking you'd see a pretty notable increase in the second quarter off the back?.

Lou Steffens Executive Vice President of Strategic & Operational Initiatives

43:05 Yeah, Mike. It's a great question. I'd say you're looking at it, right. Q2, we had the favorable benefits of lumber reductions. So we'll see some fairly strong margins in Q2. And then as we continue to move through the year, we've been able to stay in front of cost increases going forward.

But getting to that where we expect to exit, the exit rate at the end of the year, just based on the averages, you're probably in the low 24s, low to mid-24s..

Sheryl Palmer Chairman, President & Chief Executive Officer

43:35 I mean the one thing we don't have visibility on Mike in the fourth quarter is probably the newest round of rate locks on the lumber because this next lock will really determine your fourth quarter deliveries, but Lou is point absent that, they're just going to continue to see that ramp up..

Lou Steffens Executive Vice President of Strategic & Operational Initiatives

43:51 Yeah..

Mike Rehaut

43:53 Right. No, that makes sense.

I guess secondly, one thing that the whole industry is going through right now or investors looking at the industry is trying to gauge over the next two or three years, “what normalized gross margin could be” because obviously you've had a massive amount of gross margin expansion, earnings have doubled and tripled and people are trying to triangulate what's normal.

For Taylor Morrison, there's been a lot of structural change on top of the improving housing market and the stronger housing market and positive price cost. I was hoping if you could give a little bit of insight in terms of when you're underwriting land deals today.

What type of gross margin is part of that? And also when you look back at gross margins that you generated from 2015 to 2019, it averaged about 18% and that was obviously a period where you're going through a lot of acquisition integration and so forth. I guess it's sort of a two-parter.

One, what would that 18% look like today with the improvement in cost structure post acquisition integration? And secondly, from a land underwriting standpoint, what would the new baseline be, so to speak?.

Sheryl Palmer Chairman, President & Chief Executive Officer

45:38 So Mike, a couple of things. Obviously, we're not in a position yet to give margin guidance out beyond 2022.

But you said it correctly, when you look in our kind of rearview mirror and you look at the margin profile, we've seen for, what the last five, six years, we've really had a great deal of noise with purchase accounting and things like that.

So you know as well as I do kind of the long-term run rate of margin profiles in our industry for the last 20 years and kind of normalized times has been in the 20s, I think structurally it's going to be a little higher than that for the foreseeable future given the supply demand disconnect. I think so, hard to nail that down.

Anything else and then we can talk a little bit about the underwriting..

Lou Steffens Executive Vice President of Strategic & Operational Initiatives

46:28 I would say, Mike, we're finally going to be the beneficiaries of all the hard work our teams have done on the acquisition front from simplification to the various other synergies and the scale that we've achieved through this most recent M&As. On top of that between AV in line, we acquired a lot of lots at fairly strong really good prices.

So I think we're really pleased where our lot position is today and our 5.6 years of supply feels really good based on when those lots were secured and contracted..

Erik Heuser Executive Vice President & Chief Corporate Operations Officer

47:01 And Mike, I would add just from an underwriting lands perspective. Look, I've been doing this since 2004. So I would tell you with full emission the last couple of years have been really interesting.

With land if it's gone up 30% in the 10% lift in ASP to cover it and we've experienced that and so I think we would say that we've been able to hold our land residual ratios, we’re performing well relative to our underwriting and we're underwriting at current market prices.

Where we've been more conservative really is on the paces, because that has felt a little bit of a unique environment, as we think about the last couple of years.

We've actually engaged in a pretty robust third-party study that's help us understand really what is a normalization expectation for each one of our markets as we think about historic places, as we think about land coming online.

as you think about our positions and so spend a lot of time on that, a lot of time on scenarios and how do we think about some different things playing out relative to underwriting..

Sheryl Palmer Chairman, President & Chief Executive Officer

48:01 It's hard to ignore Erik the kind of generally 20% to 25% reduction in community count in most markets, right. So as those come online, we're going to expect to see paces moderate. So we're really trying to make sure we're ahead of that, Mike..

Mike Rehaut

48:21 Great. Thanks so much..

Sheryl Palmer Chairman, President & Chief Executive Officer

48:23 Thank you..

Operator

48:29 Our next question on the line comes from Alan Ratner of Zelman Associates. Please go ahead, Alan..

Alan Ratner

48:35 Hey. Good morning. Thanks for taking my questions. So first one and nice to hear you on the call Lou. Welcome aboard on the public facing side. So just on the spec count the doubling that you referenced there obviously that's, those are homes under construction. And you mentioned the complete a number remains very low.

Can you talk a little bit about your strategy with those specs in terms of when you're actually releasing those for sale, are you holding them back until completion or close to completion and just curious because we're hearing similar numbers and similar strategies from other builders, as far as kind of holding specs back and I'm just curious if you've given any thought to the competitive landscape as the year unfolds as you look at specs on the ground today versus potentially available for sale at some point in the future?.

Lou Steffens Executive Vice President of Strategic & Operational Initiatives

49:28 Yeah, Alan. Maybe I'll take a first shot at that, I would say our markets each market based on the supply chain environment probably releases on at a slightly different timeframe, depending on when they have better visibility on the costs.

So one division may release some more at flat -- after slab and other may be closer to frame or close to dry wall. So probably varies a little bit against across the portfolio, but more importantly as they feel they have strong visibility on one, the cycle time and two the cost structure..

Sheryl Palmer Chairman, President & Chief Executive Officer

50:00 Yeah. I think that's right. And to Lou’s point Alan, I mean it is pretty varied, but I would tell you that there is an overarching company view and working with our divisions that there is a lot of inventory being built and we want to make sure that we get it out to market as quick as we can and we're really makes sense.

The supply environment is different in each of our markets. There are some where there's not a lot of inventory under construction across the new homebuilders and there somewhere, it's pretty heavy. So there's a lot of considerations in that. 50:35 We feel really good. We're not carrying any completed inventory to speak out.

I don't think it's 20, 25 units across the portfolio today, which I would tell you is much leaner than we'd like. So we're not going to let these things age, but if we can get them to at least frame drops or lumber drops, it gives us strong visibility on the most significant cost component of the house..

Lou Steffens Executive Vice President of Strategic & Operational Initiatives

51:00 Yeah. And as it relates to our backlog, it's interesting. From 2020, we've seen a 66% increase in the number of our backlog homes that were sold its spec, so you're starting to see it really come through the portfolio at this point in time as we've continued to increase our spec count..

Sheryl Palmer Chairman, President & Chief Executive Officer

51:17 Yeah. And probably the most significant piece that's worth mentioning Alan is, with that pivot, if you think about last year, we had very few specs everything was 2B built. You saw our sales rates. So in some of our markets where we've really moved up our spec inventory, we've slowed down sales. That's a little bit of what you saw in Q4.

And honestly, what you'll see in Q1 as we let those things at least get slabs in the ground where we've pivoted from really holding back and 2B lot, at the more affordable level specifically just so that's it's both -- it's impacting our sales pace as well as anything..

Alan Ratner

52:04 Yeah.

That's kind of what I was getting at Sheryl, so thank you for that and sounds like a lot of builders are doing the same thing talking about first quarter orders, maybe not seeing that typical seasonal lift that you otherwise would, given kind of the timing of each of those specs, a little bit in getting further along in the construction process.

52:22 Second question on the mortgage side, and thank you for all of the information on the surveys, et cetera. I'm curious, now that the move-up piece of your business has grown as a piece of the pie at least -- at least for the time being.

When you look at your either buyers or perspective buyers and I think the biggest difference now perhaps versus earlier on in the cycle when rates were hopping around is the vast majority of home buyers at this point have refinanced at a much lower mortgage rate and if you look at the overall universe of mortgage holders 70% are locked in below a 4% rate.

So while affordability might still be attractive. 53:03 Just thinking about turnover there is that risk that a buyer is going to be less willing or perhaps to tougher pill to swallow to give up a low rate when the newer rate is going to be above that.

So have you looked at that at all at -- survey that at all in terms of the willingness for the buyer to give up that low rate, if the newer rate is well above kind of where they're locked in at?.

Sheryl Palmer Chairman, President & Chief Executive Officer

53:25 Yeah. That's the survey that I mentioned, Alan, we've actually spent a great deal of time understanding, kind of our shoppers views on what's motivating them to relocate. We obviously saw a different level of motivations back right after the pandemic started then what we're seeing today.

And you're right, people have very low interest rates, but you can't forget that 300,000 on average.

And generally when we think about the reasons they're moving, they have a whole different set of motivations today, when you look at the move-up buyer, the house isn't exactly -- they need additional flex spaces added bedroom counts, moving closer to grandchildren, there's all kinds of motivations, but honestly, we are seeing even in our move-up buyers, the first inventory to go is generally the largest.

So it's been quite interesting. 54:26 Now the motivations on the first time buyer, a little bit different and that's where we're seeing, like I said, some compression. So we're really making sure that the specifications on those houses is really targeted to market. So it doesn't take people out of the buying opportunity.

But interestingly enough, when you look at what they're locked in today, it's really being offset by the amount of equity they have in their home..

Alan Ratner

54:53 Got it. All right. I appreciate that. It will be interesting to watch unfold here. Thanks a lot..

Sheryl Palmer Chairman, President & Chief Executive Officer

55:00 Sure. Thank you..

Operator

55:05 Truman Patterson from Wolfe Research, you have the next question. Please go ahead..

Paul Przybylski

55:13 This is actually Paul Przybylski on. Sure. I guess just touching, you mentioned that you really haven't seen any trade down and square footage at. You just said that the move-up buyer is trending towards the higher square footages.

But as you look across your spectrum of four plans where exactly does the consumer stand? And I -- how much room do they have to trade down before you would have to go back to the drawing board? And then, do your lower square footage or plans carry the same margins as the higher ones?.

Sheryl Palmer Chairman, President & Chief Executive Officer

55:47 Yeah. They do. Let me -- I'll go in reverse order here, Paul. Generally, it's square footage is not what shifting the margin. A lot of it has to do with one of the land was acquired. So if I look holistically at the portfolio, we are seeing some reduction with the added specs in square footage.

Because what we're putting out to market is generally our specs tend to be the more affordable plans. We can't run from what we've seen happen in both pricing and rate movement.

We've done a great deal of testing to look at the buyers that bought 12 months ago and look at those same plans today and potentially 4% interest rates and of course, there is real movement.

56:36 The interesting thing is when we test that on our backlog, their capability to absorb that without really any significant movement in their back-end ratio, some of it's being overcome because they’ve got higher down payments, their financial picture has improved over the last year.

So once again and I hate to be redundant, but when you look across our backlog and the shoppers that are coming in today, they're not yet in a position making those trade-off on the move-up. We are seeing a slight compression.

But even with that compression, even our first time buyers are in a position that the rates are moving them to the higher end of let's say back-end ratios, but still well within the range of what they can afford to do.

57:32 What I have found most interesting is, when you -- when we kind of parse apart our backlog, the average loan amount for our government FHA buyers is actually higher than our conventional buyers, because one of the tools they do have is the ability to put a higher, it is to be able to do a 3% down payment.

And now why we're keeping such a close watch on that first time buyer because their incomes aren't moving at the level that the combined rate and price appreciation has..

Paul Przybylski

58:16 Okay.

And then I guess as rates have moved higher this year, if you've seen any conservatism enter the land market from either you or your peers?.

Sheryl Palmer Chairman, President & Chief Executive Officer

58:28 As Erik mentioned, we have been -- everybody's feature, we have been very discerning in our acquisition strategy..

Erik Heuser Executive Vice President & Chief Corporate Operations Officer

58:37 Yeah. I think it all comes around this scenarios, right, so what if home prices take a step backward what was that due to our underwriting.

What does that mean relative to the affordability of that land? What does it mean to our metrics? So yeah, I can tell you it's a conversation as part of every land that we underwrite and it really comes by way the scenarios. .

Paul Przybylski

59:04 Thank you. Appreciate it..

Erik Heuser Executive Vice President & Chief Corporate Operations Officer

59:02 Yeah, there is usually a drag six to nine month drag. And I think as I mentioned earlier, we're in a good position where we don't have to chase a lot of land because we do have a strong land bank in front of us. So we're not chasing those deals that look to us a little bit too high in costs.

And we are seeing some transactions that we wouldn't participate in..

Paul Przybylski

59:31 All right. I appreciate it. Thank you..

Sheryl Palmer Chairman, President & Chief Executive Officer

59:33 Thank you..

Operator

59:37 Our next registered question comes from Mike Dahl of RBC Capital. Mike, your line is now open..

Ryan Frank

59:46 Hey. This is Ryan Frank on for Mike. Thanks for taking my question. The inventory and the interest of time I'm just squeeze one quick one in here. So there's not a lot of talk about the mix shift over the past couple of years.

I was just wondering, is there any notable margin difference between your entry level, your move up in your active adult products?.

Lou Steffens Executive Vice President of Strategic & Operational Initiatives

60:12 I'd say there surprisingly fairly consistent across all of those, some of it may be in affordable stuff that we bought from the acquisitions at a great rate, but overall the -- despite the mix, they're relatively consistent..

Sheryl Palmer Chairman, President & Chief Executive Officer

60:29 The only probably real difference we may see, as if you agree is on the active adult once again, if we look at what they're spending on lot premiums and what they're spending on options. I mean our lot premiums basically doubled last year, most of that came through the active adult business.

Our options once again, I think on average may have been 70,000 on the portfolio, including active adult and our active adult position is 2 times that. So it is certainly helping the margin profile of that consumer group..

Erik Heuser Executive Vice President & Chief Corporate Operations Officer

61:04 I think as you said, Sheryl the strength we've been seeing there has been really amazing..

Sheryl Palmer Chairman, President & Chief Executive Officer

61:11 Yeah. We're not even into the selling season that right..

Ryan Frank

61:15 Got it. Helpful. And then I guess you did mention kind of the acquisitions again. So is there any notable difference between kind of your legacy Taylor Morrison land in the AV and the William Lyon land? Again, on the margin front..

Lou Steffens Executive Vice President of Strategic & Operational Initiatives

61:33 Yeah. I would say, we've been very pleased again how those deals have performed in terms of the acquisitions, but doesn't take away. I think our teams also over the last several years of acquired some amazing thesis. So overall in the blend, they seem to be very close to around the same today is when we first did the acquisitions.

Obviously, we had to work through integration and so we started out of the gates with a little bit lower margins. But as we've integrated and worked in some of those simplification items. We're starting to -- hear of a lot of compression between the two..

Sheryl Palmer Chairman, President & Chief Executive Officer

62:07 We just showed our Board in this last board meeting kind of a chart that I think that at all, but it really kind of our legacy divisions that have never done an acquisition and looked at their margin profile.

And then we layered on top the divisions that had a combined business and then the stand-alone and what became very clear as everything we've been share and for the last few years, about two years, you start to really see pull through and by three years, it's all the same was true.

So when I look back to our AV our divisions with that were formed through the AV acquisition those margins are consistent with the standalone divisions based generally so and when you look at the movement in William Lyon, we're not quite there yet, but the year-over-year movement has been tremendous and give us another 12 months.

So by the third year, we’re at a full pull through and you will see alignment across the portfolio..

Erik Heuser Executive Vice President & Chief Corporate Operations Officer

63:00 And adding to that we’re seeing some of the divisions from acquisitions are having the highest margins across the company. So I have a particular level of price related to that but our team has done an awesome job. Yeah..

Ryan Frank

63:16 Awesome. Thank you very much..

Sheryl Palmer Chairman, President & Chief Executive Officer

63:18 Thank you..

Operator

63:25 Our next question comes from Ken Zener of KeyBanc. Please go ahead with your question..

Ken Zenner

63:33 Good morning, everybody..

Lou Steffens Executive Vice President of Strategic & Operational Initiatives

63:36 Good morning..

Ken Zenner

63:37 If you could talk to you mentioned starts really appreciate that.

Can you talk to the start in order relationship that we saw in the second half of ‘21 as we enter kind of the first half of ’22? And second, a little housekeeping, I guess, but do you have -- what the whip inventory close this year out at -- it was about 1.07 last year the whip value last year?.

Lou Steffens Executive Vice President of Strategic & Operational Initiatives

64:15 All right. So maybe tell me if I miss any of this Ken, but maybe starting off with starts. We finished the year with around 16,000 starts for the year. Our whip inventory ended about $1.3 billion at the end of ’21. And we're really pleased, our total units under construction were up 30% year-over-year.

So we have obviously a tough finish and we are a bit disappointed where we ended up in terms of closings. But our teams have done a great job positioning us even better for this year with 30% more units under construction to achieve our closings this year.

64:49 As of the end of January, we had about 75% of our total units under construction for this year's closing. So yeah, in today's supply chain of -- nothing is easy but it's definitely trying to set ourselves up for better success this year..

Sheryl Palmer Chairman, President & Chief Executive Officer

65:03 And in the back half Lou, I think sales ran ahead of starts, but you saw that we've tried to show that kind of turned on its head in Q1 as we're trying to get more specs in the ground last year with the backlog, we have 2B built that just wasn't an option for us, but you're going to see those aligned.

We'd like to get starts ahead sales really for the next quarter or so, just when you look at cycle times, we need that, I mean, we used to be able to start houses through May and June for the year. If I were to take a pre-21 that's just not the case in this environment..

Lou Steffens Executive Vice President of Strategic & Operational Initiatives

65:49 Yeah. This year plans have significant majority of everything started by the end of April..

Ken Zenner

65:54 Really appreciate your operating comments. Thank you..

Sheryl Palmer Chairman, President & Chief Executive Officer

65:57 Thank you..

Operator

65:59 Our final question today comes from Alex Barron of Housing Research Center. Please go ahead with your question, Alex. Your line is open..

Alex Barron

66:13 Yeah. Thanks. Good morning. Just to jump on that last question. You gave 15,000 starts for the year, what was it for the last quarter.

And along those lines, how many total homes under construction do you guys have to, you mentioned that you're specs had gone up significantly, or I think doubled, what I wasn't sure you quantified how much you're talking about there?.

Lou Steffens Executive Vice President of Strategic & Operational Initiatives

66:39 Sure, Alex. Good morning. So with your first question, we started almost 3,400 starts in Q4. And I don't know if I heard you correctly but we started 16,000 homes in ‘21. I think you may have said 15, but I could have heard you wrong. And then total units under construction at the end of ‘21 we're close to 10,000.

Of that, we have almost 2.000 of those were spec..

Sheryl Palmer Chairman, President & Chief Executive Officer

67:02 It wasn't like under 1,000, like 985 or something..

Lou Steffens Executive Vice President of Strategic & Operational Initiatives

67:06 Yeah. We had like a little over 800 in 2020..

Alex Barron

67:12 Okay. Great. That's helpful.

The other question I had was you guys have mentioned this initiative to move towards design pallets and simplify the number of SKUs, but is that a strategy that you guys are employing on specs where you're starting homes with these design pellets and people just take out one of them, or is that something you're giving people on jobs as well where they get to pick that which one is it or is it both?.

Sheryl Palmer Chairman, President & Chief Executive Officer

67:44 It's a little bit about, Alex. When we started you may recall that we talked about kind of the five different packages and the range of prices, trying to keep the spend generally similar to what they would have spent in the design center but making the process just simpler for the buyer.

We started out our rollout last year with inventory homes to make sure that they were aligned with market. Then we moved into model homes to make sure the consumer could see what those looks like. And it just help them visually kind of let it all come together.

68:18 Then, we started doing 2B builds with buyers, especially at the more affordable, or I would say the first time move-up price point. Now, as I look at it, it's really definitely all of our specs.

And I would say a large percentage of our move-up where they will have the choice to do a Canvas package or they will be able to go into a typical one day. We've got a new program, which is a one-day design center appointment.

68:53 When I look at the demographics of who is selecting the Canvas program so far, it is very skewed to what we call our demographic profiles of these baby. So these are folks that are just starting out a new family or kind of a home at last they've been aspiring to get a new home and that is the large majority.

We're starting to see a little bit more take up in the active adult. But once again, those will, that will primarily be on specs with that consumer group because they really do enjoy the opportunity just specified to their wishes..

Lou Steffens Executive Vice President of Strategic & Operational Initiatives

69:32 And maybe just adding that Alex, we transition to a national spec program near the end of the year for both 2B built and specs. And just as a couple of examples, the SKU reductions appliances were down over 80% from what we had offered before similarly over 80% in paint and then flooring selections down over 30%.

So trying to continue to improve our possibilities in terms of achieving our closing goals, based on ensuring we have more availability of the products that we're putting into our homes..

Erik Heuser Executive Vice President & Chief Corporate Operations Officer

70:08 And that's simplification carries over into the FFR and VTR conversations too..

Sheryl Palmer Chairman, President & Chief Executive Officer

70:12 For sure, and that's where I mean it's Canvas..

Alex Barron

70:22 Okay. Well, that's a great answer and it's very, very good in terms of the way you guys have approached it. My final question has to do with your share count guidance $124 million doesn't seem to imply a lot of share buybacks, I mean you guys kind of engaged more in that this year.

So that kind of implying you're going to step back from share buybacks or you're just not really guiding to any significant activity at this point, but you're still open to doing so?.

Lou Steffens Executive Vice President of Strategic & Operational Initiatives

70:53 Yeah. I would say we're always looking at that as an option on our capital allocation priorities. So first, we want to invest in the business. Secondly, we want to continue to strengthen our balance sheet as time goes on. And then lastly, with excess capital we definitely, we will look at share repurchases..

Sheryl Palmer Chairman, President & Chief Executive Officer

71:12 But we would never include that in our forward-looking guidance. But update you on the quarter basis..

Alex Barron

71:19 Okay. Awesome. All right. Great job and good luck for this year. Thanks..

Lou Steffens Executive Vice President of Strategic & Operational Initiatives

71:24 Thanks, Alex..

Sheryl Palmer Chairman, President & Chief Executive Officer

71:25 Thank you. Thank you all for joining us today. Look forward to updating you at the end of the first quarter..

Operator

71:42 Thank you very much. Have a good rest of your day..

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