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Basic Materials - Chemicals - Specialty - NYSE - US
$ 112.86
-0.318 %
$ 25.6 B
Market Cap
19.73
P/E
EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2024 - Q4
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Operator

Good morning. My name is Breca, and I will be your conference operator today. At this time, I would like to welcome everyone to the Fourth Quarter PPG Earnings Conference Call. All lines have been placed on mute to prevent any background noise. After the speakers’ remarks, there will be a question-and-answer session.

[Operator Instructions] To allow everyone an opportunity to ask a question, the company requests that each analyst ask only one question. Thank you. I would now like to turn the call over to Alex Lopez, Director of Investor Relations. Please go ahead, sir..

Alex Lopez

Thank you, Breca, and good morning, everyone. This is Alex Lopez, Director, Investor Relations. We appreciate your continued interest in PPG and welcome you to our fourth quarter and full year 2024 earnings conference call.

Joining me today from PPG are Tim Knavish, Chairman and Chief Executive Officer; and Vince Morales, Senior Vice President and Chief Financial Officer. Our comments relate to the financial information released after U.S. equity markets closed on Thursday, January 30, 2025.

We have posted detailed commentary and the accompanying presentation slides, which are being shown on this webcast on the Investor Center of our website, ppg.com. Following management’s perspective on the company's results, we will move to a Q&A session.

Both the prepared commentary and discussion during this call may contain forward-looking statements, reflecting the company's current view of future events and their potential effect on PPG's operating and financial performance. These statements involve uncertainties and risks, which may cause actual results to differ.

The company is under no obligation to provide subsequent updates to these forward-looking statements. The presentation also contains certain non-GAAP financial measures.

The company has provided in the appendix of the presentation materials, which are available on our website, reconciliations of these non-GAAP financial measures to the most directly comparable GAAP financial measures. For additional information, please refer to PPG's filings with the SEC. Now, let me introduce PPG Chairman and CEO, Tim Knavish..

Tim Knavish

building upon our organic growth capabilities on commercial excellence with the right processes, people, tools and incentives; taking decisive self-help actions to further reduce costs, including global structural costs and European manufacturing consolidations.

This -- program, excuse me, will deliver approximately $175 million once fully implemented, including savings of $60 million in 2025. Execution of our operational excellence programs will also deliver manufacturing productivity that will more than offset general inflation.

We'll deploy cash in a disciplined manner, investing for growth, selective M&A if appropriate, and returning cash to shareholders.

As a result of these actions, we expect to deliver adjusted earnings per share for the full-year in 2025 in the range of $7.75 to $8.05, which at midpoint represents an EPS growth of 7%, excluding the impact of foreign currency and higher tax.

Consistent with our sales growth, EPS growth will be weighted towards the second-half of 2025 as global industrial demand weakened and the U.S. dollar strengthened in the second-half of 2024. I'm excited about 2025 and beyond. We have a sharper, more focused future-facing portfolio and a higher growth and margin profile company.

For our customers, we're both delivering solutions that ensure their success today and innovating tomorrow to improve both their productivity and their success. We remain committed to our heritage of strong cost management and improved productivity that reinforces the ability to maintain our momentum in driving higher margins and earnings growth.

The result will be profitable organic growth for PPG and shareholder returns for our owners. The successful divestitures and solid performance in 2024 would not have been possible without the dedication of our employees. We are now a much more focused organization dedicated to driving ongoing growth with strong margins.

Thank you to our PPG teams around the world who make it happen and deliver on our purpose every day. Thank you for your continued confidence in PPG. And this concludes our prepared remarks. And would you now please open the line for questions? Question-and-Answer Session Operator Thank you.

[Operator Instructions] The first question we have from the phone lines comes from John Roberts with Mizuho. Please go ahead..

John Roberts

Thank you.

Could you talk about the $100 million new win for industrial? Is that related to a major competitor pulling back or is something else driving that?.

Tim Knavish

Hey, good morning, John. Thanks for the question. That -- certainly the South American exit of one of our competitors is a part of that. I'd say slightly less than half of that. We've got a number of other significant wins in auto OEM, as well as our industrial coatings and our packaging coatings businesses.

And as you know, in the Industrial segment, the time lag between win and conversion is longer than our other segments, because these are B2B factories that need change over time, et cetera. But the wins are kind of spread across those three major businesses, but a big piece of it is the exit in South America market..

John Roberts

Thank you..

Operator

We now have Ghansham Panjabi with Baird. Please go ahead when you're ready..

Ghansham Panjabi

Thank you, operator. Hey, Tim.

Just given your comments on the slight increase in raw material prices for 2025, due to tariffs and whatever else, can you just give us more specifics on how are you adjusting pricing across the portfolio to reduce the risk of any sort of price-cost mismatch as 2025 unfolds in context of all this uncertainty on tariffs?.

Tim Knavish

Sure, Ghansham. So what's in our guide for raw materials, which is basically up low-single digits inflation throughout the year is almost entirely based on the tariffs that have already been enacted in our basket, which is pretty much TiO2 and epoxies So we've got that, as well as our mitigation efforts of those already baked into our guide.

So what you'll see from a pricing standpoint is, I think Q1 will be flattish to slightly positive as some of our businesses are on traditional calendars as to when they raise prices and that's scattered throughout the first few months of the year.

In raw material -- I'm sorry, raw material pricing, index pricing on the industrial segment, we'll still have a little bit of carryover for the first quarter. But then for the full-year, we're expecting positive pricing, low-single-digit positive pricing for the company across the board.

Now, we'll remain flexible and agile and do what we need to do if there's other tariffs or things we need to do from a competition standpoint to remain competitive in the market, but that's what's baked into our guide..

Vince Morales

And Ghansham, this is Vince. If you pull back to 50,000 feet and look at the supply chain, it's still a loose supply chain, still a buyer's market for coatings commodities beyond the tariffs..

Ghansham Panjabi

Got it. Thank you..

Operator

Thank you. We now have David Begleiter with Deutsche Bank..

David Huang

Hi, it's David Huang here for Dave. I guess you're expecting full-year segment margins to be up 50 bps and down 150 bps in Q1.

How do you expect margins to trend, I guess from Q2 to Q4?.

Vince Morales

Yes, Dave. This is Vince, I'll start and I'll let Tim add some color. As we noted on our -- in our materials in Q1 and Tim just now -- also noted we have some raw material inflation around those enacted tariffs in Q1, pricing is coming in throughout the quarter. We also have -- expect a flat to low-single-digit decline in volumes.

And as you progress through the year, our volume performance gets better. So that's a differential between Q1 and full-year in terms of the margin progression..

Tim Knavish

Yes, I would just add a little bit of color, particularly on the Industrial Coating segment. That's our most volume-sensitive segment at this point from a margin standpoint, because of the leverage that you get with a little uptick in margins.

So as we have a very soft Q1, you'll see that look pretty much like Q4 with the volume kicking in the industrial segment more in the second half of the year..

Operator

Thank you. We have Chris Parkinson with Wolfe Research on the line now..

Chris Parkinson

Great. Thank you so much. Tim, I'm guessing getting on slide five, no one was more excited to get that one out than you because it just represents obviously everything you've been working for? When we take a step back and look at the three new segments. Can you just give kind of the one or two points on, I understand the first-half macro is what it is.

Like, can you just talk about how you and your teams are now thinking about the respective growth rates of those end markets in terms of share gain, market outperformance, just anything that would potentially filter into the bias like perceptions of PPGs ability to grow in the new framework would be particularly helpful. Thank you..

Tim Knavish

Yes. Sure Chris. So Global architectural coatings, now that we have our business refined to where we've got positions where we've got a really good strong right to win in those countries.

You could use housing, construction, GDP as kind of proxies for the base growth rate of the end markets, but then because of the strength of our position, you can add incremental share gain on top of that. If you look at performance coatings, that's now largely an aftermarket business. And the demand there is a lot more steady on average.

And as you know, from things like our refinish business and the new differentiated technology that we've launched for Marine aftermarket, for example, we feel that we've got a pretty strong advantage in the performance coding standpoint to pick up additional share. And with industrial coatings, that's much more tied to industrial production.

So automotive, that's the easiest, well, just follow the fields. Beyond that, we'll follow industrial production as the baseline market, and then share gains from our technologies on top of that. So that's how we think about those three different segments..

Vince Morales

Yes, yes, Chris, if I could just add a couple of bits of color here. As Tim mentioned on the industrial side, given the differential or specified technologies, we picked up share in packaging over the past two years.

Certainly in certain industrial end markets, we've grown our position globally, including growing our market share in powder, some of that inorganically.

And if you look at the performance coating segment, we've talked a lot about some of our tools in the refinish area, especially the digital tools, and on those digital tools, you know, we're recognizing subscription revenue in addition to the customer intimacy that brings.

So those are some of the differential items that will give us, I think, an advantage versus the market rates..

Tim Knavish

Yes, if I could just add one more piece of color, Chris, if you refinish in performance coatings, good example, you know, collision claims in the U.S. were down high-single-digits in 2024, and we far outperformed that and won about 2,500 new shops. So that's how we should think about it.

Think about the market drivers plus our differentiated advantage in each of those segments..

Chris Parkinson

Thank you so much..

Operator

We now have a question from Duffy Fischer with Goldman Sachs. Your line is open..

Duffy Fischer

Ys, good morning, guys. I was hoping you could help me. You know, if you look, the published number for last year was 787. The midpoint of your guide for this year is 790, right? So basically on top of each other for the year. But when you look at the shape of how that 787 came about last year.

How does that look this year? So can you help us kind of with the shape the year-over-year either EPS or EBIT, whichever way you want to look at it.

You know it sounds like you're going to be beating more in the second-half, probably behind in the first-half, but can you just help us with kind of the year-over-year shape of those two numbers?.

Tim Knavish

Well Duffy, considering how little time we gave you to digest all these new numbers, you're pretty darn, pretty darn close. We'll be behind last year in the first-half, particularly in the first quarter, and then we'll be nicely above it in the second-half, that's your last comment. If you look at it operationally, it's 7% operational EPS growth.

And then there's a couple of big things on top of that, that bring it down about to the same level with the biggest one being about $0.33 of EPS of FX. And then my CFO will give you all the details below it.

But high level, weaker in the first-half, especially first quarter, strong second-half, Y-o-Y, net-net, 7% operational EPS gain for the full-year..

Vince Morales

Yes, and, Duffy, we provided, as Tim mentioned, a flurry of information last night. One of the pieces we want to add to that is our quarterly EPS for the last two years on a recast basis.

So, Alex, could you give us numbers?.

Alex Lopez

Yes, for your reference, Duffy, last year Q1, as you saw in the exhibit, it's $1.87 adjusted EPS; Q2, $2.35; Q3, $2.03; Q4, $1.61 for the full-year of $7.87. In 2023, Q1 adjusted EPS $1.75; Q2 $2.12; Q3 $1.98; Q4 $1.56, with a full-year of $7.42..

Vince Morales

Then if you look at the shape of the year, we talked about this on an earlier question, Duffy. If you look at the shape of the year, again, because of the slightly negative volumes in Q1 and the additional tariffs that were enacted in Q4 that will affect Q1. Q1's light will interject pricing as we go through that first quarter.

We'll see the volumes flatten and grow in the back half of the year. We'll also get some more restructuring benefit as we progress through the year. We talked about our self-help actions, and those will drive some cost benefit later in the year..

Duffy Fischer

Great. Thank you, guys..

Operator

Thank you, Duffy. We now have Frank Mitsch with Fermium Research. Please go ahead..

Tim Knavish

Hey, good morning. Russell or Justin? Will you put your money on Frank and I'll go the opposite..

Tim Knavish

Good call, good call. So the $400 million buyback in in 1Q, I Vince on the last call you have indicated that the sale of North American architectural with all your moves to the cash et cetera would wind up being neutral or creative on the EPS.

I’m curious if that's still a case in in terms of the $400 million buyback in 1Q that almost indicates that there's not much you're seeing right now on the M&A side of things, because one would have thought that you might keep your powder dry.

Some of the coatings companies have indicated that they are looking at portfolio moves and divestitures and so forth. So any comments in terms of use of cash and when the final -- when all is said and done with respect to the divestiture of North American architectural, you know, a creative neutral dilutive? Thank you..

Vince Morales

Yes, Frank, this is Vince. I'll take the $400 million and the proceeds from the divestiture. We did receive those proceeds late in the fourth quarter in 2024. They're not appearing in our cash flow statement we put out last night, because we didn't put out a discontinued operations cash item, but there will be in the 10-K when we file that.

Certainly, we're putting those proceeds to work immediately as we committed to do in Q1, which again reflects that $400 million.

And Tim, you want to take the M&A?.

Tim Knavish

Sure. So let me just be very clear that, first of all, I think part of your question on the $400 million was it accretive. And the answer is absolutely yes.

And -- but on the M&A, let me be very clear, our strategy on M&A has not changed from what I told you all in May of 2023 when I first came into the job that, it's not the tip of the spear for us and we're very focused on building an organic growth machine, but that we would still evaluate any targets because we believe there still is consolidation to happen in this industry.

And there are some good assets out there that would add shareholder value. So that has not changed. And if you look, you know, 2023, I told everybody we pay down bad debt. We did that early and then we started buying back shares for the first time in a long time in Q4 of '23.

2024, I said if there was no targeted selective M&A, we buy back shares and we bought back $750 million. As we come into this year, we're starting off Q1 buying shares. We fully expect to have another good cash generation year. So we've got good optionality, especially with where our leverage is right now.

There are also a couple of assets coming to market or already on market. One of them, I've already said does not fit our enterprise growth strategy. So not interested. One of them, the Brazilian asset is an attractive asset.

It's a good asset, it's a good fit to our strategy of either being a strong number one or strong number two, but we have to decide. We were not the only ones that would draw that conclusion. So we have to decide right price, right time.

We want to make sure that whatever we do, if we do anything on acquisitions, that it doesn't distract from building the organic growth machine. But if we do it, if we do want to take a look at that asset or any of the other assets that may come, is it the best use of our shareholders' cash.

Because right now, we believe our stock's undervalued then -- and we're generating cash. And so we can deliver returns by buying back shares. So it all come down right asset, right time, so as to not distract the organization. And finally, of course, right price, is it the best use of the cash..

Frank Mitsch

Terrific. Thanks so much..

Operator

Thank you. Your next question comes from Steven Byrne with Bank of America. Please go ahead..

Steven Byrne

Yes, thank you. So, Tim, if your end markets normalized and now you have three segments with more transparency and you've divested the slower growth businesses and you focus on share gains, et cetera.

What do you target as a sustainable earnings growth rate down the road here? And what do you think it needs to get to, to move you out of a 15 multiple?.

Tim Knavish

Yes. Hey, Steve, I'll be consistent with what I've been saying in my first two-plus years now is that, as we start to deliver on each of our commitments, this is a 8% to 12% EPS growth company. And where it falls in that range is dependent on macros.

If you look at 2025, operationally, we're going to be a 7%, which compared to the macros that are in front of everybody right now is a good, I think a pretty robust number. Now going forward, as all the things you said in the beginning of your question are exactly right. More focused portfolio.

We don't have the drag on the company from a business that was underperforming. We're not distracted by a high CapEx business that didn't fit our ambitions and we've been investing in the organic growth muscle. And so, we're still confident that this is an 8% to 12% EPS growth company..

Vince Morales

Yes, Steve. I could just add a couple bits of color. This is Vince. Again, if you look by segment, we've got two segments at or above 20% EBITDA margins. So obviously, as they grow, that will enforce our mix benefits. The industrial segment, which has been in a -- we've been in a two-year industrial recession globally.

So we think that business and that segment by itself is a -- that is hopefully close to trough or at trough in terms of volumes. And as Tim mentioned earlier, that's our most volume-sensitive segment.

So as we see any volume return there, it should come at enhanced incrementals and get back to a different -- differential EBITDA margin on a go-forward basis..

Stephen Byrne

Thank you..

Operator

Thank you. Your next question comes from Kevin McCarthy with VRP..

Kevin McCarthy

Yes, thank you, and good morning, everyone. Tim, I think you mentioned that in the first quarter, you would expect volume to be flat-to-down.

My question would be, how do you expect volume to trend through the balance of the year? And how much of the implied improvement in the progression relates to potential macro uplift, you know, getting out of this two-year industrial recession that we've been in, and how much relates to company-specific controllable, such as the $100 million share pickup that John asked about in industrial.

Maybe you can kind of parse that out and give us a sense of your level of confidence in restoring volume growth here and what that balance looks like. Thank you..

Tim Knavish

Yes. Hey, Kevin. So, the first quarter will be a challenge as we've said multiple times and you just reinforce. So we're expecting negative volume -- similar trend to what we saw in Q4.

You'll then start to see it flattish to positive, low-single-digits and we expect that then for -- certainly for the rest of the year, low-to mid-single digits as we get in the second half. All-in, what we are expecting is positive volume on a full-year basis on a -- at about low-single-digits.

Now as far as the breakdown of the components, we are not in none of the segments.

Are we excluding a hockey stick kind of recovery? We're expecting stabilization, frankly, stabilization in -- if you look at Europe, for example, stabilization in European architectural demand, stabilization in refinish, but we're not expecting recovery frankly in Europe. Auto builds, IHS has them essentially flat for the year.

So we're not -- it's not like we've got this big hope and prayer built into that. It's about stabilization in the end markets, plus the $100 million or so share gains in the industrial segments and then the ongoing share gains that we have in some of our key performance coatings and global architectural coatings.

But those are a lot of singles as opposed to triples in home runs that you get on the industrial side. So all in, we're expecting the year to be positive volume in the low-single-digits, negative in Q1, and then ramping up from there..

Vince Morales

Yes. Yes, Kevin, it's Vince. I'll add a couple of points of color about Q1. We did have a strong, very strong Q1 in 2024, especially in China, high-single-digit growth in China. So we're comping against that. We also had double-digit growth in a couple businesses, including packaging.

So some of the Q1 year-over-year comp is related to just to hard comparables. And again, as Tim mentioned, the trend line in our industrial business really just continuing the second half of 2024, we saw activity globally decline in the second half.

So as we anniversary that in the first-half of 2025, again, we're not expecting significant hockey stick in the back half..

Kevin McCarthy

Thank you, both..

Operator

Thank you. We now have the next question from Michael Sison with Wells Fargo. Please go ahead when you're ready..

Michael Sison

Hey, guys. Thanks. You know, for Performance Coatings and Industrial Coatings, when you look at the business units within that, are the all -- are the businesses in there, the ones that you want to run similar to U.S.

architecture, you exited that? Are there businesses you want to exit? Just maybe give us your thoughts on why -- what's last or what's in performance kind of Industrial Coatings can support your goal of growing, I think you said 8% to 12% longer-term for PPG..

Tim Knavish

Yes. Hey, Mike, it's Tim. We don't have any additional divestitures in our recipe right now. Every business has to earn its right to stay in a portfolio on a longer-term basis. But as we sit here today, there's no other divestiture announcements coming out. We like our portfolio.

We believe we've got strong position, strong right to win in all of the businesses that we have. Performance Coatings, frankly, it's crushed it. Well, we've got a really strong position in all those businesses, Aerospace, you've heard about refinish, you've heard about PMC, seven straight quarters of growth.

We've now got our traffic business pruned to where we got a really strong position in North America and it's performing. So -- and this business or that segment is almost all aftermarket. So we're really happy with that portfolio. If you look at industrial, those businesses are high-technology business -- businesses, which is right in our wheelhouse.

And you might look at the margin today and say, oh, well, it's not up to snuff with the other two segments. But as Vince mentioned, we're delivering 16% -plus EBITDA at frankly the trough with a lot of volume leverage to come as things recover and a lot of our self-help is directed at that segment as well.

Also, as we start to anniversary that index pricing, that stabilizes and we'll have opportunistic -- opportunities there. All-in, Mike, if you -- I think it's Slide 4, the actions we took moved us up 220 bps top-tier now in EBITDA margin. So we really like the blend of businesses we have with upside given where we are from a macro standpoint..

Michael Sison

Great. Thank you..

Operator

Thank you. Your next question comes from Patrick Cunningham with Citigroup..

Patrick Cunningham

Hi, good morning. So, on the Architectural Coatings EMEA business, your demand seems to be weak on consumer confidence. You experienced demand declines in all regions but said you had some growth in Eastern and Central Europe.

Is that mostly a price impact? Are you making some share gains here? And what do you see as some of the catalysts to get consumer confidence off the bottom here? I know you're not calling for a hockey stick recovery, but just wondering what gives you some confidence that we can be stable here..

Tim Knavish

Yes. So performance of our business, you're right, in Q4, most east to west, north to south was a pretty weak quarter. But if you look at the full-year basis, we performed really well in Poland. We performed really well, frankly, in the UK and Ireland. So we had pockets of strength. France was very weak for us and the Nordics were very weak for us.

So that's kind of a breakdown of the performance by country by sub-region. We -- from your statement about how is the outperformance being driven share of price, it's both.

This team has done an outstanding job for the last decade of pricing appropriately to offset input costs, pricing appropriately on our differentiated products and then pricing at the street fighting level when we need to win shelf space. So the team does a great job of price-volume management.

And we have gained some share in those countries where we are performing.

As far as Europe more broadly, again, we are not expecting what I would call a recovery, but more of stabilization as inflation stabilizes as whenever central banks are begin the journey in the other direction, some increases in consumer confidence, we are not baking in end of the Ukraine war or anything like that, but that would certainly help.

We just believe that there's enough factors out there and we've come down so far over the last five years from COVID and then the war and then high-interest rates and high inflation. We believe that there's enough easing there to stabilize, but not hockey stick..

Vince Morales

Yes. Patrick, Vincent here. Just some confidence from a pace perspective is, if you look at 2023 in this business, Architectural Europe, we were down, let's say, roughly mid-single digits. We were down mid-to-low in the first half of 2024. We were flat in the back half of 2024. So again, that stabilization.

And we know the COVID -- we did -- when we had COVID, we had a pull-forward of activity in the -- let's call it, '21 and even early '22. This is on a -- this is a maintenance cycle type business. So we pulled forward some of that maintenance, which was reflected in our '23 and '24 volume numbers.

And as that stabilizes and we start to see some of that maintenance come back, we will benefit from that in terms of volume as well as, we'll be able to price accordingly, as Tim said..

Patrick Cunningham

Thank you..

Operator

Thank you. We now have Mike Harrison with Seaport Research Partners on the line..

Mike Harrison

Hi, good morning. I wanted to go into a little more detail about three different regions or countries that you've mentioned so far. First is Latin America, where it sounds like Architectural and Industrial are pretty solid.

Second, you mentioned India, I think in your prepared remarks as a growth opportunity, maybe give us an update on how you've positioned your key businesses there. And then finally, China. I was just hoping you could give us some thoughts on how you're thinking about demand trends going forward, maybe with or without some trade policy shifts..

Tim Knavish

Yes, sure. So LatAm has been and continues to be a rockstar performer for us, some of the stronger GDPs in the world and we're outperforming the GDPs. I just came back from our concessionaire meeting, which the owners of our 5,200 stores across Mexico, and their sell-out is just fantastic. And they're bullish going forward.

The nearshoring helps them, but also just the strong consumer confidence and GDP. Our businesses in South America, our automotive business outperformed last year, our industrial business. So not as big as Mexico, of course, but good fundamentals down there. And then we'll pick up some additional share as we mentioned earlier on this call.

So Latin America performance will continue as -- particularly as we take to the next chapter of our Comex business where we start to use that network to distribute other business unit products. India.

India, we have a very unique situation there where we have a joint venture with the number one Deco player, number one overall paint company in India and that's Asian Paints.

Obviously, they run the Deco side, but we've got a joint venture that covers essentially all of the industrial and performance businesses where we bring more to the game, from a technology standpoint, global products, specifications, application expertise, all those things.

And so, we leverage the strength of Asian Paints and their footprint and their brand and their kind of reputation in the country and complement that with our technologies and our people, and we've been outgrowing what's been a very nice growth market for us. Then the million or billion or many billion dollar questions is China.

And our business in China, unlike many other industrials, we are China for China. We don't make and ship product. We make and paint product locally. So -- and even within that, we're in the right segments. We're in the right segments like auto, aero, PMC and industrial, not anything really associated with real estate or real estate construction.

So local for local, we're in the right segments. And throughout '24, despite some of the really challenging macros that you've heard about from us and others, we grew every quarter. It is somewhere between low-single digits and mid-single digits.

And so it's not -- it's definitely not the China of a decade ago where you had high-single digits, low-double digits kind of growth. But we're very pleased with the progression of China once we had to reprogram ourselves to think of an elongated recovery as opposed to a hockey stick recovery.

But that elongated recovery has another benefit for us in that. It really helps to drive the supply-demand equation on raw materials in our favor because it's elongated, it keeps that supply situation in favorable -- on a favorable side for buyers.

So we're not having big celebration parties about a hockey stick recovery in China, but we're pleased with the results of '24 and we're looking forward to a good '25..

Mike Harrison

Very helpful. Thanks..

Operator

Thank you. Your next question comes from Aleksey Yefremov with KeyCorp. Please go ahead..

Ryan Weis

Thanks and good morning, guys. This is Ryan on for Aleksey. Just wanted to pull the curtain back a little bit on China autos. Obviously, you mentioned improvement in 4Q and discussed the increase in exports just overall during '24. So wondering what you're hearing from customers at this stage and kind of what your expectation is here in 2025? Thanks..

Tim Knavish

Yes. Hey, Ryan, thank you for joining us this morning. Here's the most -- one of the more exciting data points for us in our China auto business is the China. First of all, remember, China produces approximately one out of every three cars manufactured in the world.

And yes, there's an export portion of that, but most of that is for domestic consumption. Great data point is that China Q4 retail sales were up 19% on autos. So, this is an industry and China certainly has its eco -- economic problems as we all know. But this is an industry that is very critical to the overall China economy and China employment.

And so, it's one that gets help from the government and stimulus activity. And I'm confident that going forward, I believe there will be additional help in China from the government as we move forward through '25 and into '26. So on the ground, our teams are telling us the China domestic market is doing well.

We are gaining share with the domestic players. So historically, we've had a nice mix of the JVs of Western companies and China domestics. And over this last couple of years, we've really, really had a nice share gain with the Chinese domestics, including the one that everybody talks about.

And so, you've got this combined effect of your local consumption being pretty good and share gain of us with the winners on the ground in China auto. Yes. And just one last piece to that, Ryan, is the shine has certainly come off of the EV story globally, but EVs in China are now as at the end of 2024, 37% of every car built in China.

And so, yes, we won't see as many EV sales here in the U.S. and Europe and other parts of the world as what everybody thought two years ago. But within China, it's still a big growth market and that's more content for companies like PPG..

Operator

Thank you. We now have John McNulty with BMO Capital Markets..

John McNulty

Yes, good morning. Just a quick question on COMEX.

Just given how you've broadened it out in terms of the platform, can you help us to think about how much of the product that they're selling is tied to Mexico for Mexico versus export and just to give us a little bit of color on potential tariff risk around that potential platform?.

Tim Knavish

Yes, within maybe a couple of decimal points way to the right, it's 100% domestic use from what we distribute through COMEX. I mean, I may be missing some small piece of metal that gets painted and comes across the border, but it is really immaterial.

It's -- even the PMC parts of our business that we're now distributing into Mexico are for Mexico construction, for nearshoring, for data centers, automotive plants, industrial plants. Our traffic business that we're now running through those concessionaires is obviously for roads in Mexico.

Our refinish that we've started to run through the networks are for collisions in Mexico of Mexican cars. So nothing that I can think of that COMEX concessionaires distribute for us would end up being shipped back to US. But I may be -- again, I may be missing a fraction of a decimal somewhere, but I can't think of it..

Vince Morales

And John, I just want to pick up on those last three things Tim mentioned. We started an active program and the concessionaires are pulling through product in the middle of '24 and it will grow. One of our growth engines in '25 is more through that world-class distribution network.

I think we talked about it on the third quarter call and that includes again protective coatings really around the amount of capital infrastructure being built in Mexico due to nearshoring. Our traffic solutions products are world-class and we're now pushing those through the concessionary network. Same with refinish.

We have 5,200 distribution points to that refinished product. These are all growth platforms for us in '25 and frankly beyond..

John McNulty

Got it. Appreciate the color..

Operator

Thank you. We have the next question from Steven Haynes with Morgan Stanley..

Steven Haynes

Hey, good morning. Thanks for squeezing me in here. Just a quick one on the CapEx, the $750 at the midpoint. Yes, a bit higher, I guess, than historically what you would be guiding to and I think there's some catch-up in there.

But how would we be thinking about that CapEx number kind of evolving over the next couple of years? Is this kind of the right range or would you expect it to step down or step up to help kind of on growth initiatives from here? Thank you..

Tim Knavish

Thanks, Steven. I'm glad you asked it. It is not our aspiration to be spending CapEx at this level going forward and it won't be. We will get back to our normal kind -- you should think about 3% of sales as a normal run rate CapEx for us, which is what we did for a very long time.

And then we stopped spending frankly in some COVID times for obvious reasons. So we do -- some of what you're seeing in there in that elevated CapEx, honestly, both for '24 and '25 is, let's call it, catch-up for the COVID era.

But that we do have some kind of transitory incremental spend on a couple of key growth -- organic growth areas, Mexico, building a new resin capacity down there because we need it, because we've grown so much. We've got some incremental CapEx in Aero because we've got more orders than we can fill. And you'll see some CapEx there.

Refinish, a growing business for us. We've spent more CapEx -- even in our U.S. refinish factory, we've spent CapEx there. We've been investing in our digital capabilities and we're now over $1.3 billion of digitally enabled sales. So we've had some incremental there. And then last one as far as this wasn't -- didn't impact us in '24, but it will in '25.

As part of our self-help program, we're exiting some surplus capacity that we have in some higher-cost regions, particularly Europe. And as you go from, say, three factories down to one in a particular sub-region, we've got to spend some CapEx at the one to get it ready to receive the volume coming from the other two.

So thank you for the question because it's not a number, it's a red number for us, but we believe it's good use of shareholder money, one, to catch up for what we didn't spend for a couple of years, and two, to drive organic growth and margin as we move forward..

Steven Haynes

Great. Thank you..

Operator

Thank you. Your next question comes from Laurent Favre with BNP Paribas..

Laurent Favre

And I'm sorry, my questions have been answered. So thanks and have a great day..

Operator

Thank you. We now have Laurence Alexander with Jefferies..

Daniel Rizzo

Hi, this is Dan Rizzo on for Laurence. Thanks for fitting me in.

If we think about the newly kind of formed architectural segment, how should we think about incremental margins in a recovery and how it compares to industrial and performance?.

Tim Knavish

Yes.

So as a recovery, we'll get some good leverage and maybe Vince can try to estimate the quantification of it, but we'll get some good leverage, particularly in Europe, right? Because our Mexico -- our business, Global Architectural is almost all Mexico and Europe now, right? We have a small presence in -- very small presence in China, almost negligible, and a decent number two position in Australia, but relative to the other two, it's quite small.

So let's talk Europe. We will get fairly significant incremental leverage with in -- not volume uptick, just volume stabilization because of the self-help and pricing that we've done over the last couple of years. Just the stabilization of volume we would view as a win and then, of course, any uptick we would get great leverage on.

On the Mexico side, really it would just be the approximation of the gross margin dropping to the bottom line because we're pretty well utilized down there. So there's not a tremendous amount of fixed cost leverage. It's mostly just the variable margin dropping to the bottom line..

Vince Morales

Yes, Dan, this is Vincent. If you put some numbers to it and you look at our portfolio, to Tim's point, the Architectural businesses, they typically have a higher gross margin and they have a higher SG&A to support the feed on the street, the sales teams, et cetera.

We are underutilized, certainly in Europe, we don't need to add any SG&A for any of our businesses, any of our countries. So that will come through at close to gross margin, which is depending on the country, mid-40s to mid-50s. In Mexico, as Tim said, we are sold out.

So we do have to add some commensurate cost, but most of the cost is borne by the concessionaire on their dime and they get the growth for that. So again, we're talking high incrementals relative to the company average..

Daniel Rizzo

Great. Thank you very much. That was helpful..

Operator

Thank you. Your next question comes from Josh Spector with UBS..

Unidentified Analyst

Good morning. This is [Lucas Berman] (ph) on for Josh. I just wanted to ask about pricing. So looking at the new segment structure, legacy performance pricing was up about 7% in the last two years. So that was 5% in '23, 2% in '24.

Could you give us the splits on the contribution there in '23 and '24 from the new architectural and the new performance segments? So I'd assume performance would be above architectural, but correct me if I'm wrong.

And then just kind of what are you assuming there for reach in '25? And lastly, like, I mean, we have the history in industrial, but just what are you assuming in industrial for '25 up, flat or down? Thanks..

Vince Morales

Yes, this is Vince. We're not going to give specifics by business. Just when you look at the segments, as we've said in the past, the industrial segment, we get some -- we'll certainly get some pricing if there's raw-material inflation. That's typically -- it comes on a lag. And then we get pricing above that for differential technology.

The performance segment, Tim said this in his opening remarks, it's a business where we heavily impact our customers' productivity. We get paid for that, they get paid for that. We typically see one of our better pricing segments there on a recurring basis. Some of that's perennial pricing.

In Global Architectural, it's really market by market and it depends what's happening competitively. We typically have the capability to more real time offset inflation and where we have differential products and where we have differential distribution and service capabilities, we price above that.

So if we rack and stack them, performance is typically the best pricing. Architectural is the -- Architectural is steady, but good pricing and industrial depends on the environment..

Operator

Thank you. The final question on the line, unless you would like to ask and that is Star 1, is Arun Viswanathan with RBC..

Arun Viswanathan

Thanks for taking my questions. And I guess I got a couple of questions. So if you go back over the last couple of years, I think we've often thought that maybe low-single digit organic growth was in the cards, but then we have kind of seen a lot of volatility in the form of inflation and interest rates and many of the things you mentioned.

So as you look into '25, I know you're guiding to a softer first-half and a lot of that is reflected in your outlook. What would you say are some risks that you do see in front of you? It doesn't look like SG&A would be one of those.

It looks like you still have the $100 million or so of share gains across industrial, but -- and then the recovery there as well.

But what were somewhat are some of the risks that you guys are keeping an eye on that would kind of prevent you from achieving that growth rate of organic low-single digits? And as a follow-up, if you look into '26, do you see any impediments to achieving that 8% to 12% EPS growth? Thanks..

Tim Knavish

So let me start, Arun. Yes, we -- you mentioned history and we didn't hit low single-digit organic growth this year, I think we hit that. We hit 3%, if I remember correctly, in 2023 and this year organic is about minus 1% minus 2% if all-in, but all includes FX and things like that. So the organic side of that was minus 1%.

This year, as we project to low-single digits organic growth, that $100 million that we've talked about earlier, those -- that's not a hope and a prayer. Those are deals that we've won. Now there could be some variability in timing of execution of our customers' launches and things like that, but we feel confident about that.

We have done a tremendous amount of work over the last two years of building our organic growth muscle across all of the businesses and that is starting to deliver results. So I feel good about the full-year guide for everything that's within our control.

I just can't tell you what -- this is a strange geopolitical environment with post-elections in many countries, we have really good plans and contingency plans for what we can do in the event of various scenarios.

But at the end of the day, those would be the risks to achieving both '25 and '26, what's going to happen with all of the potential stressors between the United States and other countries, other countries in Europe.

But with everything we know today, we are committed to our full-year guide and we feel good about what we have in our commercial and launch pipeline..

Arun Viswanathan

Thanks..

Operator

Thank you. That does conclude the question-and-answer session. And I will now turn it back over to Alex Lopez..

Alex Lopez

Thank you, Breca, and thank you, everyone, for joining us this morning. We appreciate your interest and confidence in PPG. This concludes our fourth quarter earnings call..

Operator

Thank you. This does conclude today's call. You may now disconnect..

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