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Consumer Defensive - Packaged Foods - NYSE - US
$ 73.97
-1.27 %
$ 19.8 B
Market Cap
25.42
P/E
EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2017 - Q4
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Executives

Kasey Jenkins - VP, IR Lawrence Kurzius - Chairman, President & CEO Mike Smith - EVP & CFO.

Analysts

Alexia Howard - Bernstein Robert Moskow - Credit Suisse Akshay Jagdale - Jefferies Andrew Lazar - Barclays David Driscoll - Citi Rob Dickerson - Deustche Bank Brett Hundley - The Vertical Group.

Kasey Jenkins Chief Growth Officer

Good morning. This is Kasey Jenkins, Vice President of McCormick Investor Relations. Thank you for joining today's Fourth Quarter Earnings Call. To accompany this call, we posted set of slides at ir.mccormick.com. At this time, all participants are in listen-only mode. Following our remarks, we will begin a question-and-answer session.

[Operator Instructions]. We'll begin with remarks from Lawrence Kurzius, Chairman, President and CEO; and Mike Smith, Executive Vice President and CFO. During our remarks, we will refer to certain non-GAAP financial measures.

These include adjusted gross profit margins, adjusted operating income, and adjusted earnings per share that exclude the impact of transaction and integration expenses related to the Reckitt Benckiser Foods or RB Foods acquisition, special charges and income taxes excluding certain non-recurring impact associated with the recently enacted U.S.

tax legislation as well as information in constant currency. Reconciliations to the GAAP results are included in this morning's press release and slides. As a reminder, today's presentation contains projections and other forward-looking statements. Actual results could differ materially from those projected.

The company undertakes no obligation to update or revise publicly any forward-looking statements whether because of new information, future events, or other factors. As seen on Slide 2, our forward-looking statements also provides information on Risk Factors that could affect our financial results.

It is now my pleasure to turn the discussion over to Lawrence..

Lawrence Kurzius Executive Chairman of the Board

Thank you, Kasey. Good morning everyone. Thanks for joining us. Our fourth quarter 2017 kept another year of record financial results, with strong core business performance and the incremental impact of acquisitions. Our broad global flavor portfolio continues to drive growth and differentiate McCormick.

We exceeded each of our key financial targets in 2017, delivering double-digit growth rates in sales, operating income, and adjusted earnings per share. We see substantial cost savings, expanded adjusted operating margin, and delivered our sixth consecutive year of record cash flow.

Our sales growth and focus on profit realization drove excellent financial results across both our consumer and industrial segments and reflects the effectiveness of our strategies and engagement of employees around the world.

McCormick's business platform is growing an advantage, across all regions and categories, as seen on Slide 5, McCormick is flavoring food and beverages, you probably enjoy something flavored by us everyday no matter where or what you choose to eat.

This morning, you will hear about our 2017 accomplishments which were driven by successes spanning the portfolio. Our sales growth in flavors organically and through our Giotti acquisition continued to shift our portfolio to more value-added product.

We further strengthened our flavor leadership expanding condiments and sauces as well as branded food service with the RB Foods acquisition. Our investments in new products, brand marketing capabilities and infrastructure, drove growth across several categories including U.S.

spices and seasonings where we significantly increased our product innovation versus recent years. Heading into 2018 I'm confident our momentum will continue.

This morning, I will begin with our fourth quarter results, reflect on our 2017 achievements, provide an update on our RB Foods integration, and then share with you some of our 2018 business plans. After that, I'll turn it over to Mike, who'll go in more depth on the quarter-end results and the details of our 2018 financial guidance.

Let's start with our fourth quarter results on Slide 6. On our third quarter call of September, I said we were well-positioned heading into our last quarter to deliver an excellent FY2017. This is now evident in our results as our growth momentum continued into the fourth quarter.

In constant currency we grew sales 20% for the total company with strong results in both segments. Base business growth, new products, and acquisitions, are three drivers of long-term sales growth for all contributing factors. Incremental sales for our acquisitions RB Foods and Giotti contributed 15%.

In our consumer segment we grew sales 18% in constant currency led by incremental sales from RB Foods. Our consumer base business, excluding RB Foods, achieved nearly 5% constant currency growth, with increases in each of our three regions in the fourth quarter.

In the Americas, we continued sequential improvement of our growth rate excluding acquisitions versus prior quarter's performance. This was led by strong base sales growth in the U.S. across both the branded portfolio and private label. Our U.S. IRI data indicated strong fourth quarter category growth for spices and seasonings at 6.5%.

During the same period McCormick's U.S. branded spices and seasonings grew 4%. Our holiday season has been impacted by a large retailer's decision to convert a control label to private label along with related promotional and merchandising actions.

The environment remains dynamic and we continue to work with our customers to optimize category performance. Additionally, as in the past quarters, we have had strong growth in unmeasured channels. Overall we continue to see good growth in our spice and seasoning brands in the U.S. market and know that we have more room to grow.

In a few minutes I will briefly comment on our 2018 growth plans, with more details being provided in a few weeks at CAGNY. In Europe, Middle East, and Africa, the EMEA region consumer sales returned to growth as we fully lapped the impact versus year ago of a large UK retailers reduction of shelf space for food products.

And in our French branded business Ducros and Vahine sales increased. In the Asia-Pacific region our strong sales in China led consumer segment growth in addition to continued momentum from India. Turning to our industrial segment, we grew sales 23% in constant currency with incremental sales from RB Foods and Giotti contributing 17%.

Our industrial base business excluding acquisitions achieved 6% constant currency growth. The base growth in all three regions benefited from higher volume and more favorable product mix.

In the Americas, we increased sales of snack seasonings and continued branded food service growth as well as driving a double-digit increase in savory flavor product, not only for the quarter, but for the full-year as well. Savory flavors from brand aromatics continued to deliver excellent results.

In our EMEA and Asia-Pacific regions we continue to win with our customers through new products and promotional activities, particularly with quick service restaurants. We have not only been focusing on sales growth, but also profit realization to drive additional adjusted operating income growth and adjusted operating margin expansion.

With our higher sales, cost savings led by our Comprehensive Continuous Improvement program CCI, and or portfolio shift to more value added products we grew the fourth quarter's adjusted operating income 36% in constant currency and our adjusted operating margin expanded 220 basis points.

Both segments contributed double-digit adjusted operating income growth and triple-digit basis point expansion and adjusted operating margin. At the bottom line, our fourth quarter adjusted earnings per share of a $1.54 was 21% higher than $1.27 in the fourth quarter of 2016.

Our strong growth and adjusted operating income and a lower tax rate drove this increase partially offset by higher interest expense from debt related to the RB Foods acquisition as well as higher shares outstanding.

Moving from our fourth quarter results, I'm delighted to share our performance for the fiscal year starting with our excellent financial results.

As I indicated we achieved growth rates that exceeded each of our long-term financial goals which are to grow sales 4% to 6%, adjusted operating income 7% to 9% both in constant currency, and to grow adjusted earnings per share 9% to 11%.

We drove a 10% constant currency sales growth with the incremental sales from our acquisitions of RB Foods, Giotti, and Gourmet Garden contributing 6% of this growth. I'm pleased to highlight that our base growth was up 4% which is within our long-term objective even without the benefit of acquisitions.

Our consumer segment sales grew 8% in constant currency led by the RB Foods and Gourmet Garden acquisition impact as well as base business increases driven by the U.S. and China. Constant currency sales growth in our industrial segment was an exceptional 14% with RB Foods and Giotti driving eight percentage points.

All three regions delivered industrial base growth at the high end or above long-term sales objectives. We grew adjusted operating income 21% in constant currency versus 2016.

This increase offset partially by higher interest expense drove a 13% growth in our adjusted earnings per share to $4.26 for fiscal 2017 and this adjusted earnings per share comparison included the impact of unfavorable currency exchange rates versus last year.

Led by our CCI program, our fuel for growth we reached a record $117 million of annual cost savings and are well on our way towards reaching a four-year $400 million goal having realized $226 million in the past two years. These savings continue to fuel our investments, brand marketing, and new products and contribute to margin expansion.

With higher sales, CCI, and our portfolio shift, we increased our adjusted operating margins to 16.3% which is a 140 basis point expansion from last year. We expanded this margin in both of our segments hitting record high margins in each.

Our progress in our industrial segment is noteworthy as we continue to see positive results for our margin improvement strategy migrating our portfolio to more flavors and branded food service which combined with CCI lifted the adjusted operating income margin for our industrial segment to 11.9% for the year.

In the last three years, we have grown our industrial adjusted operating income 66% and expanded operating margin by 360 basis points. 2017 was the sixth consecutive year of record cash flow from operations ending the year at $815 million.

We're making great progress with our working capital improvements and expect the programs we put in place will continue the momentum into 2018. And at year-end our board of directors announced an 11% increase in the quarterly dividend marking our 32nd consecutive year of dividend increases.

We have paid dividends every year since 1925 and are proud to be a dividend aristocrat. Now I would like to comment on some of our 2017 achievements beyond our financial performance. We refreshed McCormick's vision and mission and launched five principles as seen on Slide 8 to keep our culture contemporary and enhance our competitiveness.

Simply put, we want to bring the joy of flavor to life and make every meal and moment better. The integration of our Giotti acquisition went extremely well and is now completed. We're delighted with the only Giotti sales and profit performance but the overall impact it has had on our industrial segments.

Giotti has expanded our flavor capabilities in the EMEA region and further broadened our portfolio with complementary products, natural flavors; aromatic herbal extracts, and concentrated juices. It has also provided us with opportunities with new customers and strengthened strategic partnerships with our global customers.

This acquisition has exceeded our expectations thus far. Our industrial segment's exceptional results in 2017 not only benefited from Giotti, but also from strong broad-based business performance.

Our range of flavor solutions for our industrial customers is one of the broadest in the industry as evidenced by product development that has been a significant driver of our 2017 industrial sales growth. As our customers move their portfolio, our natural, organic, clean label, and better for you they want to ensure that case is not compromised.

Our distinctive food first approach, our deep understanding on food and the use of natural ingredients competitively differentiates us and is valued by our customers. Along with our innovation, our customer intimacy is driving growth.

For instance, as of 2017, we have won global flavor supplier status at nine large packaged food and beverage companies an increase of six companies over the last three years. We continue to win with new and existing industrial customers and this is across all categories and applications.

A key driver of sales growth was our brand marketing which reached a new high of $276 million, up 39% over the last five years and 10% over 2016, including the incremental impact of RB Foods.

As we shared in our September earnings call, our leadership in this area was rewarded again in 2017 with recognition as a top three brand by L2 Research on their digital IQ index.

This marked our fourth consecutive year in the top five ranking of food and beverage brands on the effectiveness of our website, digital, and social media, as well as our advances in the rapidly growing e-commerce channel. Our investments and content development and dedicated resources to build our e-commerce business are paying off.

In pure play e-commerce which is an important developing part of our business we grew sales 67% globally in 2017 with double-digit growth rates in each region. In the product development area we've partnered with a leading artificial intelligence technology firm.

Computational creativity using advanced analytics and machine learning, combined with our unparalleled repository of consumer preference data will differentiate McCormick and allows to accelerate new product development with new perspectives and thus increase our value to our customer. We will share more about this at CAGNY in February.

New products remain integral to our sales growth with 9% of 2017 sales from product launches in the last three years.

For our consumer segment we're excited about our 2017 launches and the momentum they're gaining including the introduction of our practice platform, increased by some seasoning new products, and expanding our organic and non-GMO offerings, as well as condiments, gravies, stocks and broths.

Sales growth for new products continue to be particularly strong in our industrial business and driven in part by our successful work at the intersection of health and flavor. This year over 60% of our new product increase for U.S. industrial customers had some type of health and wellness attribute which is up from approximately 50% last year.

In 2017, we increased our capacity to support our growth in the Asia-Pacific zone and we're continuing to do so in 2018. We completed the construction of a new larger facility in Shanghai to accommodate our growth in China.

In Singapore, we opened a new regional headquarters and technical innovation center which allows us to further focus on customer intimacy and make our company's technology fully available to our customers in this region.

We also began construction in Thailand on a new regional manufacturing facility to expand both production capacity and capability to support both segments growth in Southeast Asia. We continued to work on strengthening our organization, with a cultural shift to faster decisions, more personal accountability, and actionable insights.

In 2017, we announced our global enablement organization. This organization is reinventing our business processes and executing a step change and working globally and cross functionally. The result will be simpler more standardized and efficient global processes to provide a platform to grow, while realizing the advantage of our scale.

And we're making measurable progress toward our 2025 sustainability goals. Just a few days ago McCormick was recognized by Corporate Knight in their 2018 Global 100 most Sustainable Corporations' Index ranking number one in the food products industry. Also during 2017, we were recognized as a Diversity Inc. top 50 company for the first time.

This recognition is a testament to our continued emphasis on embracing and leveraging diversity and inclusion globally. This past year we also had two new members join our Board of Directors Gary Rodkin, former CEO of Conagra; and Tony Vernon, former CEO of Kraft Foods.

Both bring deep consumer product industry expertise and a further strengthen the impressive group of leaders that comprise our board of directors.

And finally, in 2017, with our acquisition of RB Foods this past August, we reinforced our focus on growth and strengthen in our flavor leadership with the addition of the French's and Frank's RedHot brands to our global portfolio.

These flavorful category leading products with their simple high quality ingredients fit perfectly within McCormick as we continue to capitalize on the growing consumer interest and healthy flavorful eating. Now, let me move on to provide you with an update on the RB Foods integration. Our integration of the business has been progressing well.

In the last four months since our update on our September earnings call, we've continued to drive plans to capitalize on the growth and synergy opportunities. Starting with synergy opportunities, we're on track with our plans for $50 million of cost synergies with the majority expected to be realized by the end of 2020.

We're very pleased with the momentum for identifying and capturing the opportunities and in fact are pacing a bit ahead of our original synergy target for 2018. From a supply chain perspective, logistics and customer service we fully integrated the UK business ahead of schedule enabling us to address customer service issues.

And in just a few days, February 1, we will have the Americas business fully integrated into our SAP platform and business processes. This includes supply chain, manufacturing, logistics and customer service, as well as finance, human relations, and information technology services.

With this integration, we will be closing the Chester New Jersey location which was the RB Foods headquarters on March 31. I'm also very happy to share that in the fourth quarter due to our strong cash flow, we made a $250 million prepayment on our three-year term loan secured as part of the acquisitions financing.

From a commercial perspective, we've progressed in our alignment of the organization to create a stronger focused team to quickly deliver on opportunities and aggressively drive growth. In doing so, we retained the RB Foods sales team and product expertise.

Our integrated commercial organization now enables us to further capitalize on opportunities to drive growth through the combination of the knowledge of the RB Foods sales members and McCormick's experience tools and capabilities. In our Americas consumer business, we increased sales coverage through dedicated category focus.

We now have two focused teams one dedicated to spices and seasonings and one to condiments and sauces. We've also extended our category management efforts and resources to the Frank's RedHot and French's portfolio, focusing the expertise of each of these categories increases customer intimacy and insight.

With the integration of French's into our Americas industrial business, our branded food service team expanded to include dedicated teams to focus on national accounts, specialty channels, cash and carry and e-commerce and distributors. This also enhances our level of customer intimacy and engagement.

Across North America, we believe these combined and expanded teams will be a key enabler to our sales growth. In Latin America, we completed the transition of the previous Mexican RB Foods distributor to our Mexico joint venture partner, a leader in the food industry in that region.

In the fourth quarter of 2017, both Frank's RedHot and French's consumption was impacted by the previous owners planned reductions in trade support and promotional activities, and we expect some minor impact from the February 1 cutover to our systems, which is reflected in the guidance you will hear in a few moments.

As we move into 2018, we're excited about the brand marketing programs we are planning and many growth opportunities across our now even broader portfolio and the impact of applying McCormick's consumer insight, innovation expertise, and category management strategies to French's and Frank's.

We not only look forward to the results of those efforts, but also sharing depth on those plans in a few weeks during our CAGNY presentation. In summary, we're pleased with our progress so far and the early results from the RB Foods business.

Since August, we've operated under a transition service agreement with the seller still providing certain services. As we near the end of this agreement, we are eagerly looking forward to taking complete control of the operations and realizing the full impact of our strategies to drive further result.

Our enthusiasm for this acquisition and our confidence that the combination of our powerful brands will drive significant shareholder value only strengthened in the fourth quarter. We're well positioned to capitalize on the opportunities for growth and cost savings.

Our investments and achievements in 2017, our effective growth strategies, and our strong momentum all bolster our confidence in delivering another strong year of growth and performance at McCormick in 2018.

Mike will go over our 2018 guidance in greater detail in a few moments, I will mention a few highlights related to our sales growth and business plans.

We expect to again increase sales at a rate ahead of our long-term 4% to 6% constant currency objective, driven by the incremental impact of the RB Foods acquisition, our base business, and new products. At the foundation of our sales growth rate is the rising consumer demand for flavor.

We are aligned with the consumers increased interest in bolder flavors, demand for convenience, and focus on fresh natural ingredients, as well as with emerging purchase drivers such as greater transparency around the sourcing and quality of food.

This increased interest; flavor continues to be an advantage global category which combined with our effective strategies enables us to drive sales growth. Across our consumer segment, we're also differentiating our brand and building capabilities.

In 2018, we will continue to drive sales through additional investments and brand marketing, category management, analytical capabilities, and of course new products. New product innovation is an important way to differentiate our brand and drive growth.

Our plans includes strengthening our spices and seasoning leadership through packaging innovation, expanding our organic range even further, and innovation in new flavors and varieties. In 2018, we will also continue to drive growth globally through e-commerce including pure play, brick-and-mortar customers, and direct to consumer.

We will be making further investments to drive content, expanding resources to support acceleration and developing programs and items tailored to this channel. I'm also pleased to share that just a few days ago; we launched our direct to consumer e-commerce platform in China.

Across our industrial segment, the migration of our portfolio to more technically insulated and value-added categories will continue in 2018 with the opportunities gained from the Giotti acquisition, the rapid growth across other flavor categories, such as in savory products, and in branded food service, where we also expect to realize further results against this strategy including the impact of Frank's RedHot, French's in our branded food service business.

Our industrial plans in 2018 also continue to capitalize on our food first approach.

Our deep understanding of food and the use of natural ingredients like herbs, spices, and extracts, this approach differentiates us from customers as they move their portfolios to more natural, better for you, and organic products, while ensuring the taste is not compromised.

With this foundation, our customer intimacy and our expanded global supplier recognition, we expect to continue our new product momentum. We're also continuing our groundbreaking work in computational creativity to accelerate our development of consumer preferred flavors.

We're looking forward to sharing more details regarding our 2018 sales growth plans and market dynamics in just a few weeks at CAGNY. Beyond our strategies to drive sales growth we will continue to focus on profit realization.

We plan to achieve sales growth, adjusted operating income growth and adjusted earnings for share growth all ahead of our long-term objectives. Mike is now going to provide more details on our financial guidance and additional remarks on the financial results for the quarter. Before, I turn it over to him let me summarize on Slide 12.

2017 was a milestone year for McCormick. We achieved record financial results driven by both strong core business performance and acquisition.

The RB Foods acquisition was made from a position of strength with a broad and advantaged portfolio our base business results continue to differentiate McCormick even more so now with contributions from French's and Frank's RedHot.

We're driving strong momentum with our strategies to grow sales balanced with our work to lower costs to build fuel for growth and higher margin. Our success is driven by our people, our best and brightest asset as we bring the joy of flavor to life.

I want to recognize McCormick employees around the world and thank them for their efforts and engagement. Looking forward, with this engagement, our effective strategies and momentum, we are well-positioned to deliver another strong year in 2018. Thank you for your attention and it is now my pleasure to turn it over to Mike..

Mike Smith

first, the favorable impact of the revaluation of our U.S. net deferred tax liabilities partially offset by the unfavorable impact of a repatriation tax under that legislation. Due to the net favorable effect of these two non-recurring items, we expect that our fiscal year 2018 GAAP tax rate will be negative.

We expect that our non-GAAP underlying effective tax rate for our fiscal year 2018 excluding the net favorable effect associated with these two non-recurring items will approximate 24% based upon our projected mix of earnings by country in addition to our state tax rate.

Additionally, I want to note that this fiscal year 2018 tax rate will not be our enduring tax rate as the legislation is not fully effective for us and other non-calendar year companies until fiscal year 2019. We expect our enduring underlying effective tax rate to be slightly higher in 2019 and beyond.

Our priorities have not changed because of the impact of the new U.S. tax legislation. We continue to have a balanced use of cash making investments to drive growth, returning cash to shareholders, and paying down debt. Our guidance range for adjusted earnings per share in 2018 is $4.80 to $4.90.

This compares to $4.26 of adjusted earnings per share in 2017 and represents a 13% to 15% increase. This range of growth includes an estimated one percentage point impact from favorable currency rates. We expect that the impact of favorable currency will be greater in the first half of the year than in the second half.

For the fiscal year, we expect our higher profit and working capital initiatives to lead to another year of strong cash flow.

In summary, our 2018 constant currency outlook for sales, adjusted operating profit, and adjusted earnings per share growth is projected to be above each of our long-term objectives, following record double-digit performance across each objective in 2017. Our 2018 GAAP earnings per share range is projected to be $6.89 to $7.14.

There are several projected 2018 adjustments which are expected to drive our GAAP to non-GAAP reconciliation.

First, approximately $23 million for integration expenses related to RB Foods which is in line with our previous estimate; second, approximately $18 million of special charges related to previously announced organizational and streamlining actions.

And as I mentioned a few moments ago, the net impact of two non-recurring items required by the recent U.S. tax legislation, the favorable $400 million non-cash impact of the revaluation of our U.S. net deferred tax liabilities less the unfavorable $70 million to $90 million cash impact of the repatriation tax.

This net impact is expected to be a tax benefit in 2018 ranging from approximately $310 million to $330 million. The total net impact of these adjustments is anticipated to be $2.09 to $2.24 favorable impact to our GAAP earnings per share. Finally, before we move to your questions, let me recap the key takeaways from my remarks this morning.

With our fourth quarter results, we delivered a year of record sales, profit, and cash. Our results reflect effective execution of our balanced strategy to drive both sales and profit realization combined with the engagement of our employees around the world.

Our performance continues to give us confidence in the momentum of our business and that we will have another successful year in 2018. Operator, let's take the first question..

Operator

Thank you. At this time, we will be conducting a question-and-answer session. [Operator Instructions]. Our first question comes from the line of Alexia Howard with Bernstein. Please proceed with your question..

Alexia Howard

Okay. So just a couple of areas, there's obviously a bit of confusion I guess about this conversion of the control brands to private label.

Could you quantify how much that margin affected the IRI numbers in terms of the consumer takeaway and do you make the private label for that customer? And if you were to strip all that out, is your branded product in the U.S. still losing share to private label excluding the impact of that conversion and then I have a quick follow-up..

Lawrence Kurzius Executive Chairman of the Board

Hey Alexia that you recently put out a note on this that I think described the situation very well. We try not to talk about specific customers. So you named a customer in that note, I'm not going to name that customer, but I think everyone know who we're talking about.

There was a major customer with whom we had a control label brand that we sold exclusively to them and they made the decision as they have with many other brands to convert that brand to private label and we continue to be the manufacturer of that brand.

The conversion of the brand itself reached to the data and that kind of all channel data as a big growth in private label with a big impact on us in that all channel data and that's a big driver of the difference between all channels and grocery.

If you look at the grocery portion of the market, we actually gained share in herbs and spices in the fourth quarter but when you look at the multi-channel data, we lost about 90 basis points and that's because of that conversion with that customer.

I'll just go on to further comment on that that the conversion in itself really is not financially meaningful to us. The margin structures of the business is comparable we're a substantial provider of private label or some spices to the industry, that's a profitable business for us and so this was neutral in that aspect.

The customer did make the decision to have a very strong promotion and merchandising programs for that private label product through the holiday season.

That was a detriment to both the category profitability for that customer and to the extent that there was trade down from the McCormick brand that was a -- that would have been a negative for us confined to that customer..

Alexia Howard

And then just as a follow-up --.

Lawrence Kurzius Executive Chairman of the Board

I think I hit all your points there by the way..

Alexia Howard

Yes, absolutely. Can I just follow-up on the e-commerce in the U.S., should we be worried that Amazon will be focusing heavily on its 365 brands since the Whole Foods Market acquisition with the online side and how profitable are your online sales in the U.S. relative to the brick-and-mortar stores and I will pass it on. Thank you so much..

Lawrence Kurzius Executive Chairman of the Board

Again I hate to talk about specific customers. So I'll speak to e-commerce pretty broadly. Our e-commerce growth I think we've mentioned on the call globally last year was 67%, it was very strong in the U.S. we have one of our largest customer teams dedicated to the customer that you named and our business with them is pretty strong and robust.

We don't see an undue impact on private label in that customer. And I think if you did a survey of the front pages of the spice section and went line-by-line through it, you'd find that we're pretty -- you'd find that we're very well represented actually.

This is an area that we've over invested in for several years now we continue to over invest in it.

We expect very strong growth in e-commerce as a channel through -- certainly through 2018 and we believe that this is founded on our belief that consumers ultimately will shop for food where they shop for everything else which means it's going to be a very strong e-commerce component. So we continue to invest heavily in this.

I have to say we're pretty strong with the performance -- we are pretty pleased with the performance of our e-commerce business. This is one of the areas where we think we are ahead of the curve and we're bringing an awful lot to the party with the brands that we acquire.

We also saw with the RB Foods brands, Frank's and French's are somewhat underrepresented in e-commerce, so we’ll be able to grow those along with our platform..

Alexia Howard

And are margins are they comparable and I will pass it on..

Lawrence Kurzius Executive Chairman of the Board

Oh, sorry. Yes, I'd say so, yes, absolutely..

Operator

Thank you. Our next question comes from the line of Robert Moskow with Credit Suisse. Please proceed with your question..

Robert Moskow

Hi thank you. I guess I'd like to ask about the planned trade promotion reductions that you mentioned by RB.

Can I assume that that's mostly just French's Mustard and maybe if you break down how RB is performing a little more in a little more detail is Frank's still growing the way you expected and maybe a little bit about your plans for growth on both of these for 2018 and how you're coping with the trade promotion in the first quarter?.

Lawrence Kurzius Executive Chairman of the Board

Great, hey well first of all good morning, Rob and Happy New Year. The reduction in trade promotion was planned by the seller.

So this is part of the promotional plan that we -- that we inherited from the seller that was already in place in the prior year, the brand some promotions that were unprofitable that moved a lot of volume but at a margin loss.

So those promotions were planned to be scaled back and if you were to -- if you -- I don't know if you all do this in the Nielsen Data that you have, but in our IRI Data, we can separate base volume from incremental volume from promoted volume.

The base volume component on the French's business, and when I say French's business I'm including Frank's it was not just French's Mustard it was French's and Frank's RedHot as well.

The underlying business shows good base business growth that was on the incremental volume part that that the decline occurred and again that was planned that would have been expected by running fewer of these unprofitable promotions. We're pretty pleased with the off-take trends. I will admit that we've had some supply chain hiccups along the way.

I would say that the -- we're still operating under a transition services agreement with the seller. I would say that we would have put a different priority on some of the customer service needs than as the owner of the brand then they would as being no longer the owner. And so I would expect to see that improve.

And I also think that as we bring our category management and other analytical tools to bear which were really capabilities that they did not have as we bring those to bear, we're going to see improving trends on both brands as we go through fiscal 2018.

Once we have this fully under our control, we've got the sales organizations consolidated in the fourth quarter; we get full control of supply chain and logistics in a few days, I just I think that that there is -- when we have this fully in our control, we're going to do better.

We have already with our selling organization begun securing additional distribution points and at a number of important customers improved shelf placement and improved share of shelf. So I'm pretty optimistic about it, so..

Robert Moskow

And just one follow-up question, from an operating profit standpoint, I mean fourth quarter results were just a little bit late versus us and I think the Street and then the guidance a little bit late to sales in line.

How do they compare to your internal expectations for operating profit?.

Mike Smith

Hey Rob, this is Mike. We gave guidance at the third quarter call of operating profit increase of 20% to 21%. So we came at 19.7%, so slightly short as you noted. As most of the rest of the industry, we saw an uptick in freight in the fourth quarter especially due to carrier constraints, so that was part of the miss.

We also -- we over delivered the CCI which helped the gross margin line but we invested some of that in A&P and we gave guidance of high-single-digit growth in A&P for the full-year and we came in at almost 10%.

So we did invest a little bit more behind primarily in North America and China we had strong holiday programs for that holiday and also the liquid gravies. In China we're opening a key model stores a lot of digital support over there. So we're reinvesting some of those earnings and that was really but freight I'd say is a big driver of that..

Robert Moskow

Okay.

But your guidance is for low-single-digit material cost inflation, Mike, so does that includes the freight element or is that on top of that?.

Mike Smith

For next year, remember we have freight on inbound, freight goes to cost of goods sold but we have freight for outbound distribution that goes through SG&A. So when you see couple of people noted SG&A is up is because of outbound distribution freight. Most companies put it into cost of goods sold..

Operator

Thank you. Our next question comes from the line of Akshay Jagdale with Jefferies. Please proceed with your question..

Akshay Jagdale

Thank you. Good morning, thanks for the question. I wanted to follow-up on Alexia’s questioning around the U.S. business and just thinking more sort of long-term brand health wise and category management, just your update on the initiatives there.

I know in our recent conversation I had with you Lawrence you mentioned that you felt confident that about the health of the business and that consumers are not trading down to private label even though the optics a little bit confusing on our end, right? So can you just give us a higher level view of why you're confident of that, any data points you could share there that would be helpful? And then as it relates to your category management initiatives, can you tell us sort of where you are or where your retail customers are in adopting some of the changes that you have suggested over the years and why is that one of your largest customers is seemingly doing something that you would not have suggested? And then just lastly when should we expect to see market share gains if that is an expectation you have because 4% growth is a pretty good outcome in the losing share.

So I just want to make sure, you still have that goal of growing share? Thank you, great..

Lawrence Kurzius Executive Chairman of the Board

Sure thanks. That was a long question, so Akshay I'll try and touch on everything but if missed something remind me at the end. And I'll start with that 4% growth that you mentioned. McCormick brands were up 4% in urban spice category in the U.S.

in the fourth quarter, private label certainly was up by more than that but I don't know if you all have noticed that all other brands were down almost 4%. You know at least in our category, this idea of challenger brands is two years ago news.

As private label grows, and we as the largest player in the category grow, those smaller players are the ones that are really suffering and who are actually losing volume. So both McCormick and private label are growing.

Private label growth numbers are bigger than ours and so we have lost some share, but again that was in that all channel and is a bit distorted by what's happening at one particular non-grocery customer.

If you look at grocery alone, we gained share in the fourth quarter and we continue to be optimistic that we're going to -- that we not just optimistic, we continue to drive plan to grow share in herbs and spices in the U.S. I'll point out that we participated in a lot of other categories.

We gained share in recipe mixes which is a significant category for us and I would expect that growth -- that share growth to continue. I would expect that in condiments, it will also be a share gain as we go through 2018.

That all said, we're also not chasing unprofitable growth and we recognize that we participate in the profitable growth of the private label side of the business as well and so that figures into our calculations as well.

Did I get everything there Akshay?.

Akshay Jagdale

Yes.

You got most of it just one follow-up on that and then I have a question for Mike but the follow-up I had was so I mean should we -- should we just expect an absolute sort of growth number more so than market share gains when we're looking at specifically the Nielsen Data, I mean like 4% growth is nothing to apologize about, right? And so I'm just wondering if we should have an expectation for market share gains in a category that's growing 6% in the U.S.

and then I have a follow-up for Mike..

Lawrence Kurzius Executive Chairman of the Board

I will still stand by what I said about U.S. herbs and spices. We are a company that is pretty competitive and I think that right now there's some a bit of distortion because of what's happening on the private label side. But it'd be our expectation to get back to share growth and it's certainly one of our -- one of our goal.

I'll admit it has been more elusive than I would have liked it to be..

Mike Smith

And don't underestimate the fact that gaining share in a grocery using its category management tools, we've really made a lot of progress with the grocery customers, so we're really happy internally about that and we think we can replicate that with the customer that has made this decision..

Lawrence Kurzius Executive Chairman of the Board

Some of these decisions are being driven by broader store categories rather than a strategy related to herbs and spices specifically.

So there is a lot of concern for customers that are targeting the same consumer segment that the discounters entering the market are countering and they have very strong efforts to differentiate themselves and establish strong positions on price to protect themselves at that end and that's driven some of the strategies that may be irrational for the categories a whole but might make sense for them as a retailer brand..

Akshay Jagdale

Perfect. In the interest of time, I will get back in line, thank you..

Mike Smith

Thanks, Akshay..

Lawrence Kurzius Executive Chairman of the Board

Thanks, Akshay..

Operator

Thank you. Our next question comes from the line of Andrew Lazar with Barclays. Please proceed with your question..

Andrew Lazar

So to wrap some of this together a little bit and maybe hard to parse out some of this but if we were to try and best we can account for the control brand conversion that you've talked about as well as the better growth that you see in a lot of the unmeasured channels.

I guess how much closer to the 6.5% category growth rate do you think McCormick would have been understanding that you are gaining share in grocery because I guess what I'm getting at it, it seems like the gap had been the market share gap had been narrowing.

And then given some of these other distortions maybe it's widened again but I'm trying to get a sense of it ex those distortions if it really has been widening or not..

Lawrence Kurzius Executive Chairman of the Board

I don't have the hard numbers on that, Andrew. I think that's a great question.

I would say that we've got the same sense though, we've gotten to share growth position in grocery as we were just saying and unmeasured channels are contributing a substantial part of growth they were I mean it contributed about 1.4% to our growth rate in the fourth quarter and so they are very meaningful for us. It's hard to put a number on it.

We do believe that we're making progress I'll also say that we believe that the -- that this control label issue is really more around the promotional and merchandising activity that the customer put behind it in the holiday season.

They already have recognized that it was unprofitable for them and have made change that strategy and we see that really as more of a short-term phenomena than as an enduring issue. And so there's a lot of noise in the in the month-to-month date and if you hang any one particular month or even 12-week period you can be let astray..

Mike Smith

Also Andrew you have to be careful with when we take pricing because of the pricing differential between brand and private label so we take a 2% price increase because private label they're passing through pennies on black pepper and vanilla, their percentage increase on pricing is higher maybe it's 3% so that's a little bit of that that gain of share that you're seeing..

Andrew Lazar

Got it. That's helpful perspective. Thank you and obviously historically you've been pretty effective at ultimately pointing out the data to certain large retailers and getting them to sort of come around which I would assume you'll do pretty aggressively this time around as well.

One follow-up would be on the pricing you mentioned some incremental pricing that you took in 2018 was that similarly on where you've taken pricing before like vanilla and garlic or is a little bit broader based.

And I think last quarter you mentioned the elasticity around volume was even a little bit below perhaps what you had expected is that still kind of the trend that you've seen with respect to the incremental pricing. Thank you..

Mike Smith

Andrew it's a little different in 2017 we were taking we had mid-single-digit cost increases primarily led by garlic and vanilla. Garlic has come back down as we thought. Vanilla stayed pretty high, and actually, that's still going up, a lot of crop shortage still.

What we're seeing in 2018 black pepper is continuing the trend down which is great, garlic as I mentioned before, other commodities like cinnamon are going up, and packaging is going up some flexible film, oils going back up, so plastics and things like that.

So we're going to do some surgical pricing, most of the pricing impact you'll see coming through the P&L will be from last year's pricing wrap however there's not a lot of new pricing planned for this year more surgical base..

Lawrence Kurzius Executive Chairman of the Board

But Andrew I think you're asking about 2017 pricing that we actually got away and that was definitely more surgically targeted..

Andrew Lazar

Great. Thank you very much..

Operator

Thank you. [Operator Instructions]. Our next question comes from the line of David Driscoll with Citi. Please proceed with your question..

David Driscoll

I feel that was targeted towards me as the next speaker here, thank you for the opportunity to ask one question so I'll keep it one. That's fine. I'm sure there’s plenty of a good questions coming after me.

Tax rate just wanted to talk a little bit about what went into the 24% I think the overall tax rate guidance was like 27% but pretty much you guys had kind of come in at 26% for much years and then it's something like 60% in the business as U.S.

the 14 point percentage reduction in the statutory federal rate would have suggested to us a larger impact then what you guys are talking about with the 24%. And then I think you said in your prepared comments that after the next fiscal year it actually goes up a little bit more.

So we just love to hear a few of your comments about how this tax reform affected you, maybe why wasn't it maybe more like 21%? And then the final related point here was, did you reinvest any of those savings? And I'll leave it there. Thank you..

Mike Smith

I think you got three questions in there, David, now. This is Mike. Yes, our guidance is 24% that's really that the underlying tax rate. As you know we've given guidance in the past 28% to 29%. You have the discrete tax items which came through stock comp income has come through. That's new accounting rules.

This quarter we had some settlements on some tax audits which were favorable. So when you think about 24% I compare that to the 28% to 29% but there are -- we've been favorable in the last couple of years as you've mentioned we've gone down to 26% for the last three to four years in a row. But overall this is a positive for us.

This is a transition year for us we're non-calendar year company. So the first month is at 35%. The next 11 months are at 21%. The full tax bill doesn't come into effect for us until 2019. So some of the non-U.S.

income minimum taxes like the guilty tax or the de-tax don't come in until 2019 so that's why we're saying the underlying tax rate of 24% might slightly go up in 2019 but we're -- and don't forget state and local. I think everyone forgets the 1% to 2% for state and local as you do your model so consider those.

From a capital allocation perspective we're not changing anything. We're -- we have invest -- we'll invest the savings in growth.

We invest them in -- we're a dividend aristocrat, continue to pay dividends on our accelerated EPS growth, and we pay down debt which we're really excited about paying down the RB debt faster just like we did the prepayment in 2017..

Operator

Thank you. Our next question comes from the line of Rob Dickerson with Deustche Bank. Please proceed with your question..

Rob Dickerson

Thank you very much. Good morning. Just one I guess my one question is just rates of reinvestment on RB Foods. I know I think when you announced that the acquisition, I asked about reinvestment.

The bit of the line at that point was basically this is a very well run business and had sizable or let's say substantial enough investment to support the brands. And I realize even though there is some distortions in some tracked channel data that we're seeing. Overall we're not those tracked channels actually are still significant.

And what we're not seeing is -- let's call it a higher rate of growth than I think we would have expected.

So I'm just wondering on the reinvestment side as you guide to brand investment being higher than the rate of sales has that -- has the forecast for your investment increased for 2018 relative to maybe where you saw it and whether or not it has where do you plan on really strategically investing the most is it on spices, is it on R&D etcetera? Thanks..

Lawrence Kurzius Executive Chairman of the Board

Well, I'll take the sales side of it and I'll pass it over to Mike to talk about the reinvestment side. And I will just say that our plan for RB sales growth and in fact absolute sales dollars for fiscal 2018 exactly matches our acquisition model and we still are expecting strong growth under our full ownership.

We are still expecting the same level of accretion that we talked about when we did the deal and if anything our early experience with the brand has been more positive than that we expected we are seeing, I'd say more opportunities than we initially assessed in the food service side of the business.

We are experiencing some tremendous growth in the Canadian market and we're off to a really good start in the conversion of the whole international business to our very robust international infrastructure.

So I'd say, if anything well our internal plans are tied to the original model that we are more optimistic about the growth potential of the brand than we were in the beginning. So Mike can I --.

Mike Smith

Yes, I think overall we're happy with the level of advertisement and conversion of RB in total dollars. But as we said, in a call three months ago we're going to focus it on higher ROI investments. Good example is they haven't had new TV ad for seven years.

So we're going to -- we're developing a new ad now which will we believe in TV investments and A&P has high IRR, just like digital does. So those are the types of things we're going to do, but we're still within the model's bounds..

Operator

Thank you. Our last question for today comes from the line of Brett Hundley with The Vertical Group. Please proceed with your question..

Brett Hundley

Hey good morning guys and thanks for taking my questions. It's related to organic revenue growth and I really wanted to isolate the U.S.

retail market and just talk about gaining share versus an overall growth rate that you desire and really the crux of the question is just when we do store walks at least here in and in my Mid-Atlantic region we are seeing some retailers drop assortment or linear space for some categories including spices, some condiment areas and so I'm just curious, if that is more broad-based going forward across more regions, do you still believe that you can grow at an overall growth rate that you want in that environment as you filter in e-commerce or do you think that shareholders should maybe shift growth expectations a little bit towards more international?.

Lawrence Kurzius Executive Chairman of the Board

Well first of all I would say that our organic growth rate in the U.S. market is pretty strong. I mean we were nearly 5% in the fourth quarter and excluding acquisitions and I think that we have no reason which is right in the middle of our kind of our long-term guidance for the company as a whole.

And so we have and we see no reason to back off of that, again as you look at herbs and spices specifically, we’ve grown private labels grown -- it's been those other brands that have gotten killed on a lot of the shelf space losses have been to them notwithstanding the stores you've gone to.

And by the way, send Kasey, after this call, will list all those stores. So I can get on the right sales team. But notwithstanding your observation, we’ve actually gained points of distribution in the last year and we would expect to continue to do so in 2018. So I think our outlook for organic growth in the U.S.

continues to be strong and I think and we would expect a good balance of U.S. base and international growth.

Mike do you want to add to that?.

Mike Smith

I think, again, just to reiterate our category management tools are probably influencing some of the things you’re seeing with some of the pacing of smaller brands going away..

Operator

Thank you. Ladies and gentlemen, we have come to end of our time for questions. I’ll turn the floor back to Mr. Kurzius for any final comments..

Lawrence Kurzius Executive Chairman of the Board

Well thanks everyone for your questions and my apologies for those to whom we didn't get to in the queue. We have gone more than 10 minutes over time and so I would encourage you to give Kasey Jenkins a call after we conclude here because we want to take everybody's questions and thank you for participating in today's call.

McCormick is a global leader in flavor, and we're differentiated with a broad and advantaged portfolio which continues to drive growth, we're responding readily to changes in the industry with new ideas, innovation, and purpose with a keen focus on growth, performance, and people we continue to perform strong globally and build shareholder value.

I'm incredibly proud of the top tier 2017 business results we delivered, and where McCormick is as a company on our continued growth trajectory, I’m confident in our continuing momentum for growth in 2018 and I look forward to reporting to you on the shareholder value we will continue to create..

Kasey Jenkins Chief Growth Officer

Thank you, Lawrence. And thanks everyone for joining today’s call. If you have any further questions regarding today’s information you can reach me at (410) 771-7140. This concludes this morning's conference..

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