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Consumer Defensive - Packaged Foods - NYSE - US
$ 74.255
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$ 19.9 B
Market Cap
25.52
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EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2016 - Q3
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Executives

Joyce Brooks - VP, IR Lawrence Kurzius - President and CEO Mike Smith - EVP and CFO.

Analysts

David Driscoll - Citigroup Ken Goldman - JP Morgan Robert Moskow - Credit Suisse Mario Contreras - Deutsche Bank Lubi Kutua - Jefferies Andrew Lazar - Barclays.

Joyce Brooks

Good morning. This is Joyce Brooks, Vice President of Investor Relations. Thank you for joining today’s call for a discussion of McCormick’s Third Quarter Financial Results and our Latest Outlook for 2016. To accompany this call, we have posted a set of slides at ir.mccormick.com.

[Operator Instructions] We’ll begin with remarks from Lawrence Kurzius, President and CEO; and Mike Smith Executive Vice President and CFO, and then open the lines for questions. [Operator Instructions] During our remarks, we will refer to non-GAAP financial measures.

These include adjusted operating income and adjusted earnings per share that exclude the impact of special charges as well as information in constant currency. Reconciliations to the GAAP results are included in this morning’s press release and slides. As a reminder, today’s presentation contains projections and other forward-looking statements.

Actual results could differ materially from those projected. The company undertakes no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or other factors.

As seen on slide two, our forward-looking statement also provides information on risk factors that could affect our financial results. It’s now my pleasure to turn the discussion over to Lawrence..

Lawrence Kurzius Executive Chairman of the Board

brand site effectiveness and e-tailer investments, digital marketing, social media based on reach, search and engagement, and mobile encompassing experience search advertising and apps. In 2016 we’re getting more value out of each marketing dollar.

In the U.S., we’re on track to reduce our non-working media by 20% in 2016 versus 2015, and increase our working media by 12%. Across all markets, we’re shifting our marketing towards more high ROI digital marketing.

As a result of these actions and including the currency impact, we’ve lowered our planned increase in brand marketing for 2016 from an increase of $20 million to an increase of $15 million. This is a 6% increase from our brand marketing spend in 2015 and well ahead of our projected 3% year-on-year sales increase on a reported basis.

Also behind the strong sales performance this quarter was our great grilling season. We grew Grill Mates sales 6%, with incremental marketing support and the introduction of new single use marinades an innovation that is exceeding our expectations at market.

Sales of our Lawry’s brand seasoned salt and other products were up with some strong brand marketing activity. And as we worked through resets of our gourmet line for the new organic versions, sales this period rose at a double-digit rate.

For those of you, who watched the retail consumption data, our reported sales growth might seem at odds with the latest data, which has shown a sequential increase in category share decline for McCormick versus the last quarter.

A large part of the share decline this quarter related to the significant retail shelf disruption from the conversion of our gourmet product line. We remarked on this as part our outlook at our June earnings call.

As the old gourmet products rotate off the shelf and are replaced by new organic varieties have been a number of out of stock situations and shelf label changes.

As customers work to replenish their shelves, our shipments of gourmet items were strong toward the end of the third quarter, and we expect this to read through in stronger retail consumption data for the fourth quarter.

For those customers who have completed the resets to organic gourmet we’re seeing significant sales lift and we expect most our customers to have these conversions complete before the holiday period begins later this fall.

In addition with this move to organic, we’ve been able to increase our distribution of gourmet items with 4 of our top 10 retailers. Looking ahead to the fourth quarter, we’re excited about this year’s holiday period in the U.S.

We’re reminding consumers to flavor these important meals with the pure flavors of the holiday, during its high consumption period, we’re driving brand loyalty through television, digital and in-store communications, and featuring some of our latest core product innovations, such as roasted ground cinnamon and ginger bread spice.

As part of our fourth quarter communication plan, we’re reactivating our highly successful purity campaign. This campaign has been particularly effective with millennial consumers. We measured a two percentage point increase in millennial household penetration for McCormick spices and seasonings when we introduced our purity message.

In addition the purity TV and digital messaging lifted millennials' purchase intent for McCormick brand by 15 percentage points. This is driving a strong retail sales response with a 9% increase in our spices and seasonings during a seven week on air period.

Across all of our markets and both of our segments our leaders and employees throughout McCormick are driving towards a solid finish and great fiscal year results. McCormick is uniquely positioned as a global leader in flavor a category that is on trend with today’s consumer and healthy eating.

We’re driving strong momentum with our strategies to grow sales, balance with our CCI program and other efforts to build fuel for growth and higher margins. I’d like to thank you for your attention and it’s now my pleasure to turn it over to Mike.

Mike?.

Mike Smith

Thanks, Lawrence and good morning, everyone. As Lawrence indicated our third quarter results continued the strong performance we achieved in the first half. I’ll provide some added perspective on the financial results and then discuss the details of our latest 2016 financial outlook. On a constant currency basis, we grew sales 6%.

Acquisitions, higher volume and product mix and pricing taken in response to higher material costs each contributed to the increase as seen on slide 12. Both our consumer and industrial segments delivered solid top-line growth with increases in each of our three regions.

On Slide 13, consumer segment sales in the Americas rose 8% in constant currency, with 3 percentage points of the increase from acquisitions, both Stubb’s and Gourmet Garden. The balance of sales growth this period was in the U.S. and led by McCormick and Lawry’s brand spices and seasonings, Zatarain's brand items and Kitchen Basics products.

These sales increases were offset in part by a slight decline in our sales of private label and economy brands. EMEA consumer segment sales rose 1% in constant currency.

We’ve continued to drive sales growth in Poland and Russia that includes the benefit of new distribution and we delivered another strong sales quarter along with category share gains in France with new products and brand marketing.

These gains were offset impart by weakness in the UK where a number of food companies have been challenged by difficult retail environment. We grew consumer sales in the Asia Pacific region 11% in constant currency. Sales from Gourmet Garden added 7 percentage points of this growth.

In China, we return to a strong sales increase this quarter following some moderation in the second quarter that related to a successful SAP implementation in our Wuhan facility. Third quarter sales in China were mainly driven by promotional activity and pricing. Year-to-date, our consumer sales in China are up 9% on a constant currency basis.

A decline in India lowered our third quarter sales in this region by 6 percentage points due to a decision a year ago to discontinue certain low margin products. For the consumer segment in total, we grew adjusted operating income 11% to $127 million.

In constant currency, adjusted operating income rose 12% from the year ago period, the impact of sales growth and cost savings more than offset higher material costs and our investments in growth including higher brand marketing. Turning to our industrial segment on slide 17, we had excellent results this quarter in both sales and profit.

We grew industrial sales in the Americas 4% in constant currency. This strong performance was driven by sales of branded food service products in the U.S. where we’ve gained share with a leading customer. Also in the U.S. we’ve been winning business with several new restaurant customers.

Although demand from some of the quick service restaurants remains weak. And in Latin America we’re growing sales of snack seasonings and other products supplied from our operation in Mexico.

In Canada, we took pricing to pass through higher material costs that include the impact of currency, but this was offset by weaker volume for industrial products in that market. We grew industrial sales in EMEA 5% in constant currency versus the third quarter of 2015.

We had solid sales growth of branded food service products and customized labor solutions. Industrial segment sales in the Asia-Pacific region were up 3% in constant currency. We had strong growth from our operations in Australia and Southeast Asia, driven impart by new product wins and promotional activity by our quick service restaurant customers.

In China as we indicated last quarter a large customer is diversifying their supply chain by adding a second supplier for some core items that McCormick supplies. Adjusted operating income for the industrial segment ended the quarter up 14% at $45 million.

In constant currency, the growth was 23%, driven by higher sales, our cost savings and a more favorable business mix offset impart by higher material costs and increases in brand marketing. Those of you who follow us closely know that the industrial segment tends to have some quarter-to-quarter profit volatility.

Largely due to customer activity, including new product launches, limited time offers and other promotions. Following an exceptionally strong third quarter, we are projecting adjusted operating income for this segment to slow in the fourth quarter.

For the fiscal year, we expect both an increase in adjusted operating income and improved margins versus 2015. Across both segments, adjusted operating income, which excludes special charges rose 12% in the third quarter from the year ago period. And excluding the impact of unfavorable currency, we grew adjusted operating income by 15%.

Year-to-date, the increase in adjusted operating income in constant currency is 11%. We increased gross profit margin 180 basis points year-on-year to 41.6% in the third quarter. This improvement was a result of cost savings from our CCI and streamlining actions, favorable mix and pricing actions taken to offset higher costs.

Given the rise in certain materials as Lawrence described, we still expect the increased gross margin in the fourth quarter, but the increase is likely to be below 100 basis points. Our selling, general and administrative expense as a percentage of net sales was up year-on-year by 20 basis points from the third quarter of 2015.

Mainly due to the increase in brand marketing. The tax rate on a GAAP basis this quarter was 22.3% below both the prior year rate and our previous guidance for the second half, mainly due to discrete tax items. At this time, we expect a tax rate of 28% to 29% in the fourth quarter and a fiscal year 2016 tax rate of 25% to 26%.

Income from unconsolidated operations was down this quarter by $2 million. As a reminder, income from unconsolidated operations in the third quarter of 2015 had a $2 million favorable impact from special charges, due to the minority interest in our Kohinoor joint venture in India. Currency also had an unfavorable impact on the year ago comparison.

However, we have a good underlying performance. Our largest joint venture McCormick de Mexico has grown year-to-date sales at a high single-digit rate in local currency. We anticipate a greater impact from unfavorable currency and have increased our expected decline in income from unconsolidated operations to about 15% from approximately 10%.

At the bottom-line, third quarter 2016 adjusted earnings per share was $1.03. This was a $0.18 increase from the year ago period. As a result of higher adjusted operating income, a favorable tax rate and lower shares outstanding.

As a reminder, this year-to-year comparison includes the unfavorable impact from currency on both consolidated and unconsolidated income. On slide 26, we summarized highlights for cash flow and the quarter end balance sheet. Through the first three quarters of 2016, cash flow from operations was $322 million, up slightly from the year ago period.

The impact of higher net income was offset impart by a pension contribution, timing of tax payments and an increase in trade receivables this period.

For the third quarter, our cash and conversion cycle was down from the year ago period, and we are putting programs in place, such as extended payment terms with our suppliers to achieve further reductions. We still expect capital expenditures of $150 million to $160 million.

Much of this is in support of our growth, with major construction in both Shanghai and Dubai. In August, we approved future capital investments in Southeast Asia to support our growth. With a new manufacturing facility in Thailand, and a new and advanced technical innovation center in Singapore.

We’re also returning a fortune of cash to our shareholders. And through the first three quarters used $343 million for dividends and share repurchases. At the end of the third quarter, $391 million remained on the current $600 million share repurchase authorization. Note that we now expect to reduce shares outstanding by 1% from fiscal year 2015.

This is below our initial projection of 2% it is due to the curtailment of our repurchases related to acquisition activity in 2016. In summary, 2016 is expected to be another year of strong cash flow providing the funds for continued investment and acquisitions and other growth strategies.

Our debt leverage is low and we are well positioned to finance these investments. Let's move now to our financial guidance. We continue to expect strong growth for fiscal year 2016 and have updated several projections based on our third quarter results and latest outlook for the fourth quarter.

At the top-line we expect to grow sales approximately 3% on a reported basis and approximately 6% in constant currency. This is at the upper end of our previous range and applies a fourth quarter increase of approximately 6% on a constant currency basis. We expect to grow adjusted operating income approximately 7% from $614 million in 2015.

In constant currency, our estimated rate of growth is 10%, which is at the midpoint of the previous range. Our guidance for cost savings remains $100 million to $110 million and our current estimate for increased brand marketing is around $15 million, reflecting the spending efficiencies as Lawrence noted.

As also discussed, we're increasing our guidance range for adjusted earnings per share to $3.75 to $3.79. Our previous guidance for adjusted EPS was the end of $3.68 to $3.75.

This increase reflects the favorable third quarter results, partially offset by the effect of currency on our income from unconsolidated operations, a lower reduction of shares outstanding and the rise of vanilla and garlic.

Excluding the estimated 4 percentage point impact of unfavorable currency rates, this range is an increase of 12% to 13% from adjusted earnings per share of $3.48 in 2015. Based on this fiscal year 2016 range, we're projecting adjusted EPS for the fourth quarter of $1.24 to $1.28.

This is an increase of 5% to 8% from adjusted EPS of $1.18 in the fourth quarter of 2015. To summarize, our projected fiscal year 2016 constant currency growth rates for sales, adjusted operating income and adjusted earnings per share are at or above our long-term objectives for the business.

We look forward to reporting our final results to you in January. That completes my remarks I'll turn it back over to Lawrence. .

Lawrence Kurzius Executive Chairman of the Board

Thanks, Mike. As we move to your questions let me leave you with our key takeaways for the quarter. First we had great results, in constant currency, we grew sales 6% with growth in both segments in each region and adjusted operating income was up 15%. We're executing on an effective strategy to drive sales and lower cost.

Our CCI program is driving higher margins and profit and generating feel for growth. And based on our year-to-date results and business momentum, we expect 2016 to be a record year for McCormick. So operator let's take the first question. .

Operator

Thank you. We'll now be conducting a question-and-answer session. [Operator Instructions] Thank you. Our first question today comes from the line of David Driscoll with Citigroup. Please proceed with your questions..

David Driscoll

Good morning and thank you. .

Lawrence Kurzius Executive Chairman of the Board

Good morning, David. .

David Driscoll

I had two questions I was hoping to ask. The first question is I just like to hear your thoughts on U.S. food trends and just kind of what you're seeing from the consumer. Specifically it's been pretty strong growth within the spice category, but yet the overall grocery stores have been deflationary.

So just like to hear your thoughts about kind of the differential between these two and does it have any implications to your category going forward? And then a follow up if I may..

Lawrence Kurzius Executive Chairman of the Board

So thanks David. I think that the food generally still continues to be relatively flat and the spice category -- herbs and spices is one of the strongest categories in the store. If you look at a heat map for the entire store you would see that the herb and spice category is about the hottest spot in the store..

David Driscoll

Yeah, I totally understand that. Do you think that there is anything to be worried about in terms of the deflation that we see more broadly in the store versus this exceptional growth or in fact did lower prices in the meat category have maybe a positive linkage to what’s going in spices, that’s really where I'm trying to drive at..

Lawrence Kurzius Executive Chairman of the Board

We just see the spice category being driven by a number of long-term trends David. There is increased interest in cooking from scratch as Millennials come to be a larger and larger part of the shopping universe, we’ve talked about this a couple of times and we just think that that’s a real advantage for our core category.

I'm not so sure that I can speak to change in the trend for the whole center of the store, there does seem to be a shift away from more prepared foods and a move towards closer to fresh more scratch type foods, I think that bodes well for the perimeter of the store and for companies that have businesses that involve scratch cooking and again I think that that’s a positive for our category.

There’s also a trend towards greater interest in health and wellness and healthier eating and again I think that’s supportive of the herb and spice category, particularly in the U.S.

where herbs and spices are in the dietary guidelines for Americans really for the first time ever as a strategy for reducing things like added salt, added sugar in foods. .

David Driscoll

Just one fast follow-up on the….

Lawrence Kurzius Executive Chairman of the Board

By the way as we see this also on the industrial side of our business, almost left that out. Many of our industrial customers are working with us to change the formulations of their products to make them more natural, to take out things that sound artificial, to make them sound fresher and less processed. .

David Driscoll

A quick follow-up on inflation in pricing, I believe that you said but I just want to confirm that you’ve had a tremendous period here where you’ve actually had price increases on the portfolio, you had I believe it’s been net deflation where you’ve had low single-digit raw material inflation, but this incredible CCI program so on balance net deflation, but it sounds like in your script you’re telling us that going forward if it’s not going to be as good, the inflation is really going to start to pick up for as I think you called out a couple of particular items.

But it just sounded like there was a real material change here in the trajectory of inflation.

Is that correct, and is that the message?.

Lawrence Kurzius Executive Chairman of the Board

Well there has been a lot of volatility in raw materials over the last couple of years; we’ve had to deal with a long and sustained increase in the cost of one of our iconic raw materials in particular that being pepper. We did this year experienced low single-digit inflation so I wouldn’t say that there was deflation in our cost.

CCI doesn’t just go to the cost of the raw material inputs, but looks at every line of the P&L. So a portion of that CCI was in our fixed cost structure and SG&A and so on. We do see a higher rate of inflation for next year, but we’re really not ready to give guidance on 2017 just yet.

We are seeing cost increases that are quite well publicized in a couple of key raw materials, vanilla and garlic. But we also anticipate that we’re going to be able to take pricing actions that will -- between pricing action and CCI, we’ll be up to mitigate those costs.

What we’re really talking about in the fourth quarter is that some of the pricing actions that we took were against raw material cost increases that occurred in the market but where we may have had some strategic positions.

And so as the cost of those materials as they flow through, begin to catch up with the price increases the margin improvement that we’ve been experiencing will begin to narrow.

Mike do you want to comment?.

Mike Smith

No, we’ve seen this trend coming and we’ve taken pricing actions for things like vanilla this year in the U.S. a couple of times; in China we’re taking the garlic action right now.

So we’ve been ahead of the curve here and we’re monitoring very closely, but through pricing and CCI upping the level there we feel comfortable we’ll cover the costs going into next year. We’ll provide more guidance in our January earnings call..

David Driscoll

Thank you so much. .

Operator

Our next question is from the line of Ken Goldman with JPMorgan. Please go ahead with your question..

Ken Goldman

Hi good morning and thanks for the questions. .

Lawrence Kurzius Executive Chairman of the Board

Good morning, Ken. .

Ken Goldman

Just one follow-up as you guys think about the gross margin growth into 4Q, I think you talked about it decelerating, you mentioned garlic and vanilla.

Are there any headwinds we should be thinking about as we model the fourth quarter's gross margin or is it really that that you're focused on and you want us to focus on as we think about our models?.

Lawrence Kurzius Executive Chairman of the Board

Well in terms of gross margin those are the really I'd say those are the right things to be focused on. I want to be clear that we're talking about lower rate of margin improvement. So we're not talking about a margin decline.

The other thing though as that reads through to EPS that's actually the minority of the, kind of the -- what I’ll call the gap between our beat in third quarter and the amount that we're raising our guidance by. The larger impact items is that we are expecting more FX impact particularly on our JV income.

That's below the operating profit line that comes through on the unconsolidated line. The big part of that JV income is from a joint venture in Mexico. We’ve seen substantial softening in the peso and just so, while they’re having great results, the translations of those great results back into U.S.

dollars is less than we had anticipated when we had our last call. The other major factor is just the lower rate of share repurchase.

As you know we curtail our share repurchases when we have an acquisition between actually completed acquisition activity and for activity around deals that we did not complete there was a curtailment of share repurchase and we end up -- it looks like our share repurchases are going to be more closer to 1% than 2% and that's a substantial factor also.

Mike you want to?.

Mike Smith

Yeah, I think the other factor we talked about the material cost rising during the year. And the industrial business had a great third quarter, real good mix, we had strong branded food service business, which is high margin for us. And the timing of some of those promotions and some of our customers were basically the same with fourth quarter.

For the full year we're very happy with performance, but I wouldn't expect them to grow at the 23% adjusted operating income again in that fourth quarter..

Ken Goldman

Okay, that's helpful. One quick follow-up from me if I can. There was some comment and I may have misheard, I really asking for a clarification, about the relationship with raw material savings and CCI.

Could you repeat that and let us know what you meant by that? Because I was hearing it, but I wasn't quite sure exactly what you were saying about whether raw material savings were included in how you calculate CCI and so forth. That would be helpful. .

Mike Smith

Definitely, when we renegotiate with vendors or have raw material savings, they are included in CCI. .

Ken Goldman

When Garlic prices go up or down you're talking about more active….

Mike Smith

More active reformulations, vendor consolidations things like that with market moves [indiscernible]..

Ken Goldman

Perfect, thank you so much. .

Operator

Thank you. The next question is coming from the line of Rob Moskow with Credit Suisse. Please proceed with your questions..

Robert Moskow

Hi, thank you. Lawrence I think you said that your advertising efficiencies are helping you save about $5 million versus your prior expectations. And it sounds like you're dropping it to the bottom-line, but you're also keeping your operating income guidance for the year unchanged as far as I can tell.

So is the $5 million in savings kind of offsetting some of this narrower gross margin trend that you're talking about in fourth quarter owing to costs and I think you also said timing of purchases of customers?.

Lawrence Kurzius Executive Chairman of the Board

No the change in the guidance on advertising really relates to being more efficient with digital and more efficient with our -- the non-working portion of advertising. We're running all of the programs that we intended to. We frankly to spend the $5 million we’d have to waste it. A portion of that change in outlook actually is already captured in Q3.

And so this is a change in guidance for the full year and not really specific to the fourth quarter..

Robert Moskow

Okay. I think my question then is that the $5 million benefitted third quarter you could have taken it to the year and raised your op income guidance for the year. But instead fourth quarter is going to be a little bit lower than at least what I thought -- what I had modeled.

So is this is a comment about a more challenging gross margin environment in the fourth quarter than you thought? Or maybe there is a potential for upside in 4Q?.

Mike Smith

No. Again, I know I point to the fourth quarter, I know you’re talking about operating income specifically. I’m thinking the whole P&L all the way down, but the three headwinds that we talked about, the FX impact, the lower share repurchases, summarize and raw material cost are really the factors that we want to overcome.

Also, I got to say that we are a bit conservative when we look at guidance as we get to the fourth quarter, because it’s our largest quarter. October and November are our highest shipping months. One big order from one customer or one odd shipping day in the last week of the year can swing the number a bit.

And so we tend to be careful on the guidance that we give that can be interpreted specific to fourth quarter..

Robert Moskow

Okay. .

Mike Smith

And to put in perspective our first half of the year, our adjusted operating income was up between 5% and 6%. We had a really good third quarter at 12% for a variety of reasons. And fourth quarter is about really our earnings per share so it’s a big quarter for us. So there is a lot of moving parts as Lawrence said..

Robert Moskow

Okay. Just one more question. You have rising cost garlic and vanilla. I was a little unclear, are you considering taking -- you are going to take more pricing, it sounded like you were proactive and already taking some pricing. When will U.S.

customers be notified of the pricing? And how do you think the category will respond? You had issues with private label or just really more like lower cost brands couple of years ago.

Do you need to expect everyone else to follow?.

Lawrence Kurzius Executive Chairman of the Board

Yeah I don’t want to get too specific about the exact timing of pricing actions, but I know that we will be taking pricing action. And we’ve moved on vanilla twice already this year and expect that that will be one of the areas, where we go up. Vanilla in particular is in a situation where there is a worldwide shortage.

We don’t believe that any competitor the advantage versus McCormick in their -- in that particular commodity. And indeed, we believe that we’re actually in advantaged supply position compared to some of our competitors. We’ve by customers have competitors, who are experiencing defaults and are having difficulty getting vanilla at any price.

The raw material and the shortage of that raw material is going to dictate a higher price across the whole market. And we’re confident that we won’t be moving alone..

Robert Moskow

Right. .

Mike Smith

The other thing through these category management tools, we’ve invested in over the past couple of years. We’ve shown when we took the pricing action earlier this year in the U.S. our volume rate of share gain in volume was positive. So we grew volume while taking a price increase. So we’re doing our pricing much smarter than we used to.

So we feel when we need to take pricing again, we’ll do that with a minimal impact of volume..

Robert Moskow

Great, thank you so much. .

Operator

Our next question is from the line of Mario Contreras with Deutsche Bank. Please proceed with your question. .

Mario Contreras

Hi, good morning. .

Lawrence Kurzius Executive Chairman of the Board

Good morning, Mario. .

Mario Contreras

So I wanted to follow-up on the U.S. business. You mentioned that at least in terms of the scanner data, we’re seeing market share down, you attributed most of that to the shift to the gourmet organic product line.

If we set that aside, can you comment on how some of your other key product lines were performing in terms of market share?.

Lawrence Kurzius Executive Chairman of the Board

If we set that aside, we’d essentially be flat on market share. Earlier was the disruption at the shelf due to the transition from the kind of conventional spices that were in gourmet to the new organic spices that really cause -- that disruption really accounted for nearly all of the share gap.

The -- what else I going to say about that, that’s really, I mean that’s really the whole story there Mario. We’re pretty pleased with our progress overall. And that the gourmet was the one thing. I should add that it really wasn't a surprise when we had our call back -- last call back in June.

We were in the middle of it we knew what was happening and we said on the call that this was going to happen and there would be some disruption at the shelf. I'm pretty encouraged that we'll have the work I'm pretty optimistic that we have completely work through it by the time the real holiday season starts.

The shipments that we experienced on gourmet don't really line up with the consumption they were very strong at the end of the quarter as our customers were restocking their shelves. So I'm pretty encouraged throughout that. But again if I could just going back to your original question the scanner data it's really a story about gourmet. .

Mario Contreras

Okay, thanks for that color. One other question, if I could shift to China on the industrial business, you've mentioned recently that there was a partial loss from a customer that was diversifying.

Has there been any progress in terms of sourcing that business to other customers or finding some ways to offset some of the deleverage that might have happened there? Thanks..

Lawrence Kurzius Executive Chairman of the Board

Well we certainly have a broad customer base in China. And we continue to work to build our business with local Chinese based customers both on the restaurant food service side and on the consumer food manufacturer. But this is a very large customer, and so their diversification of their supply base is going to have an impact on our business.

It's not something that can just be immediately made up. I expect that we will grow into it, but this customer had a problem with the supplier that put them in a bad business position. And they've made a strategic decision that they're not going to be sole sourced on anything.

And in the products that we supply we were very close to the exclusive supplier. So as that customer diversifies its supplier base it does have an impact on us as well due to their strategy..

Mario Contreras

Okay, thank you very much. .

Operator

Our next question comes from the line of Akshay Jagdale with Jefferies. Please proceed with your question. .

Lubi Kutua

Hi good morning this is actually Lubi filling in for Akshay. So you mentioned in your press release that your Kohinoor business in India saw better results this quarter versus last year.

I'm just wondering if you can provide a bit more color on sort of what's driving that and how you expect trends in that business to develop over the course of the near future?.

Lawrence Kurzius Executive Chairman of the Board

Sure I'm just going to say a few words about it. Last year we exited a portion of the business that was very low margin and frankly exceptionally complicated. And so we were able to simplify the business, improve the margin and let this with a business that was smaller than it was. And I think that's what the nature of the comments and the script were.

We are not going to elaborate a lot on Kohinoor just because it is so small relative to the rest of our business. The Kohinoor business is less than 1% it's approximately 0.5% of our business. And so we're just not going to get too specific comment on a business unit that is that size..

Mike Smith

Our strategy there longer term is to rollout more spices and seasonings and recipe mixes and that's still on track as we talked about in the past. So long-term this is a great market for us..

Lawrence Kurzius Executive Chairman of the Board

And this is just one of three businesses that we have in India. The other two are on the unconsolidated line they're non-consolidated joint ventures..

Lubi Kutua

Okay, thank you. That's helpful. And then you mentioned in your prepared remarks that you guys are expecting a near-term slowdown in the rate of margin improvement. And I'm assuming that leads into fiscal '17 as well.

Now I know you're not providing guidance for fiscal '17 yet, but are there any other sort of high level puts and takes that we should be thinking about that might impact the earnings growth for next year? Thank you..

Lawrence Kurzius Executive Chairman of the Board

We’re really going to give some pretty robust earnings guidance for 2017 on our January call as we always do, we’re in the middle of putting together budgets right now. So any guidance that we could give would be probably incomplete and too soon.

We are giving some visibility that we’re experiencing an increase in the commodity costs on those two particular commodities and we expect our pricing actions to cover that increase. But I don’t think we’re ready to give guidance on margins, other than to the extent that we’re talking about Q4 right now. .

Lubi Kutua

Thank you I’ll pass it on..

Operator

Thank you. [Operator Instructions] the next question comes from the line of Andrew Lazar with Barclays. Please proceed with your question..

Andrew Lazar

Good morning, everybody..

Lawrence Kurzius Executive Chairman of the Board

Good morning, Andrew. .

Andrew Lazar

I just wanted to make sure I understand what I should expect around the U.S.

consumer business in the fourth quarter, is it that you have incremental visibility now that you’ve got a lot of this shelf reset worked its way through, is it that you have visibility to an acceleration in consumption in the fourth quarter or is it that the over shipment in 3Q could result in a bit of an under shipment in the fiscal fourth quarter?.

Lawrence Kurzius Executive Chairman of the Board

Sure, well first of all that over shipment that you just referred to is just on gourmet and it was really a restocking it’s actually making up an under shipment in Q2 and Q3, when we talk about this at the end of Q2 Andrew, I think we said that we had actually restrained our shipments on gourmet at the end of Q2 to manage the transition, we didn’t wanted to get a lot of returns of the old product as we wanted to transition.

So we were rationing it out a bit and then in Q3 there were some disruption at the shelf and it was really just a refilling of the shelves. And no I don’t expect that we’re going to see a slowdown actually we’re quite encouraged by the strength of our holiday program in the U.S. business as we look into the holiday season.

We’re actually pretty optimistic that we’re going to have both strong shipments and strong consumption..

Andrew Lazar

Great, thanks for the….

Lawrence Kurzius Executive Chairman of the Board

We’re going to go back on air with the purity campaign, we got a tremendous lift from that campaign when we ran it earlier this year. So our holiday advertising will include purity.

When we ran that purity campaign we not only got an immediately lift from it, but we also increased our penetration with Millennials, which kind of builds the franchise for the long-term. I think that we’re feeling pretty good about Q4 in the U.S..

Andrew Lazar

Great, that’s helpful clarification there.

And then one just last one just more to check my memory, I could remember this incorrectly, but I remember years ago when there was vanilla issue I think coming out of Madagascar there might have been some efforts to try and expand or diversify the sourcing of vanilla into some other markets in growing regions I know it’s kind of hard to do and it takes time for that to develop.

But whether it be areas like in Vietnam and others. I guess whatever became of that is it still happening, but it’s just not big enough to really make up the difference in terms of Madagascar sourcing or it’s more of curiosity on my part..

Lawrence Kurzius Executive Chairman of the Board

Hey that’s the advantage of having a long memory there Andrew. We did have a vanilla shortage back in 2003-2004 and 2005 and that it’s probably time I came to the company so some of this when happened then is old lore for me.

But subsequently there was quite a big market decline and many of the sources dried up due to market pricing and we are ourselves working actively to develop the growth of vanilla in a number of regions of the world then including a pilot operation that we have to grow our own.

But those are efforts that will take a little bit of time to bring on stream and right now 85% of the world’s vanilla comes from Madagascar and that’s where the shortages.

A lot of the changes not so much around supply, but around demand as consumers want to move to more natural flavors there is a shift in the market demand away from artificial vanilla and vanillin to being able to label the product straight up vanilla or vanilla bean. So there we do have an effort underway to develop those alternate sources.

Again, I’ll just emphasize that, we believe that nobody has an advantage position right now in the market versus us. And we know just from the customer enquiries that we’re getting, that in fact, we currently have an advantage position versus a number of our competitors..

Andrew Lazar

Great, thank you very much. .

Operator

Thank you. At this time, I will turn the floor back to Lawrence Kurzius for closing remarks. .

Lawrence Kurzius Executive Chairman of the Board

Well, I’d like to thank everyone for your questions and for participating on today’s call. Through our growth strategies and our people, our experienced leaders and engaged employees we’re driving strong performance at McCormick.

We’re executing on a strategy design to build long-term value for our shareholders, and we look forward to reporting to you on our continued progress..

Joyce Brooks

Thanks, Lawrence and thanks to everyone for joining us today. If you have any further questions regarding today’s information, please give us a call at 410-771-7244. That concludes this morning’s conference..

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