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EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2015 - Q4
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Executives

Joyce Brooks – Vice President, Investor Relations Alan Wilson – Chairman & Chief Executive Officer Lawrence Kurzius – President, Chief Operating Officer & Director Gordon Stetz – Chief Financial Officer, Director & Executive VP Michael Smith – Senior Vice President, Corporate Finance.

Analysts

Alexia Howard – Sanford C. Bernstein & Co. LLC Robert Moskow – Credit Suisse Securities (USA) LLC (Broker) Akshay Jagdale – Jefferies LLC Christopher Growe – Stifel, Nicolaus & Co., Inc. Brett Hundley - BB&T Capital Markets.

Joyce Brooks

Good morning. This is Joyce Brooks, Vice President of Investor Relations. Thank you for joining today's call for a discussion of McCormick's Fourth Quarter and Fiscal Year 2015 Financial Results and our Outlook for 2016. To accompany our call, we've posted a set of slides at ir.mccormick.com. At this time, all participants are in a listen-only mode.

Following our remarks, we will begin a question-and-answer session. [Operator Instructions] With me this morning are Alan Wilson, Chairman and CEO; Lawrence Kurzius, President and Chief Operating Officer; Gordon Stetz, Executive Vice President and CFO; and Mike Smith, Senior Vice President, Corporate Finance.

During our remarks, we will refer to non-GAAP financial measures. These include adjusted operating income and adjusted earnings per share that exclude the impact of special charges as well as information in constant currency. Reconciliations to the GAAP results are included in this morning's press release and slides.

As a reminder, today's presentation contains projections and other forward-looking statements. Actual results could differ materially from those projected. The company undertakes no obligation to update or revise publicly any forward-looking statements whether as a result of new information, future events, or other factors.

As seen on slide two, our forward-looking statement also provides information on risk factors that could affect our financial results. It's now my pleasure to turn the discussions over to Alan..

Alan Wilson

Thank you, Joyce. Good morning, everyone, and thanks for joining us. As many of you know, we announced back in early December that effective February 1, I'll be transitioning to the role of Executive Chairman and Lawrence will be promoted to President and CEO.

This is the next step in a well-planned succession that we, together with our board, take a lot of pride in at McCormick. I am pleased to be transitioning from my role as CEO at this time. One of my conditions in stepping down was to have the company in great shape with strong financial performance and forward momentum.

With our 2015 results and accomplishments and a bullish outlook for 2016, I am very excited about our prospects. Our success is being driven by a clear strategy for growth, a great board and leadership team, and more than 10,000 highly engaged McCormick employees.

I want to recognize and thank our employees around the world for their dedication, efforts and achievements. On a personal note, I've enjoyed my many interactions with investors and analysts during my time as CEO at conferences and one-on-one meetings and other events.

While the main focus of these discussions was your questions about McCormick, I've gotten just as much out of our time together receiving feedback and gaining industry insights that helped to shape our strategy and message. I want to let you know how much I've appreciated your support and perspective.

As I turn it over to Lawrence, I want to assure you that I'm confident in his knowledge, experience and ability to lead McCormick into the next period of growth as we continue to build shareholder value.

Lawrence?.

Lawrence Kurzius Executive Chairman of the Board

food retailers in our consumer business and for our industrial business, packaged food and beverage companies as well as restaurants. Also, we expect some further profit pressure from currency, and as I indicated, material cost inflation.

Excluding the unfavorable impact of currency, at the bottom line, we project a 9% to 11% increase in adjusted earnings per share from $3.48 in 2015. Gordon will provide more details on our outlook. But before I turn it over to him, let me summarize. Our 2015 results, including the improvements in our U.S.

consumer business, demonstrates the alignment of our business with today's consumer and the effectiveness of our strategies. We are excited about our plans and potential for even greater growth in 2016, with new products, incremental marketing, distribution expansion opportunities and tools for better retail partnership.

Our acquisition pipeline is strong, and we have aggressive cost savings programs underway and a culture of participation and high performance. McCormick's focus on growth, performance and people is driving success. It's now my pleasure to turn it over to Gordon.

Gordon?.

Gordon Stetz

Thanks, Lawrence, and good morning, everyone. I want to take a moment with McCormick's analysts and investors on the call to also recognize Alan for his strong leadership, his friendship and his accomplishments as CEO.

It's been an honor and a privilege to be CFO during his tenure and to partner with Alan and the entire executive team, steering our strategy and organization and delivering high performance. And Lawrence, I'm looking forward to working with you when you step into this role on February 1, and that's this Monday in case you needed a reminder.

Lawrence shared some initial remarks on our fourth quarter results, and we provided some financial details in this morning's press release and our accompanying slides. Given this background, I'll move through my remarks on the quarter quickly, make a few additional points and then finish with the details of our 2016 outlook.

On a constant currency basis, the underlying growth in sales was a step-up from what we have seen year-to-date with an 8% increase that included 3% added by acquisitions. We had a full impact this quarter from Brand Aromatics and Drogheria & Alimentari and from Stubb's which was completed towards the end of the quarter.

Slide 16 shows that the base business growth for both the consumer and industrial segments was driven mainly by volume, the result of our product innovation, increased brand marketing, expanded distribution, and regional presence and other business-building work with our customers.

In the consumer segment, we had 3% constant currency sales growth in the Americas with about a one-third of the increase from Stubb's. Base business sales growth in this region was led by higher U.S. sales of spices and seasonings including Grill Mates and our Lawry's brand, as well as gourmet items and Hispanic products.

We had good retail sell-through as Lawrence described and are encouraged with the trajectory of sales as we head into 2016. In EMEA, we continued to achieve strong sales performance, up 18% in constant currency.

This increase was driven by D&A which added 11% to sales growth, expanded distribution in Poland, and our performance in France with new products and brand marketing. In constant currency, we grew consumer segment sales in China 5% as Lawrence described.

And Australia had a high-single-digit sales increase from new distribution and new products in that market. We indicated last quarter that we were exiting some lower-margin product lines in our Kohinoor portfolio in India.

In total, the constant currency sales decline in Kohinoor sales lowered our consumer business growth rate in the Asia Pacific region by 3 percentage points, more than accounting for the volume decline shown on slide 19. For the Consumer segment in total, our fourth quarter adjusted operating income was down 2% from the year-ago period.

In constant currency, adjusted operating income rose 1% from the year-ago period with the impact of sales growth and cost savings more than offsetting the unfavorable impact of material costs and benefit expense.

Turning to our Industrial segment, we had excellent results this quarter in both sales and profit even with unfavorable currency rates, and as Lawrence indicated, this business reached an 11% adjusted operating income margin as the result of our CCI program, scale from higher sales and shift to more value-added products, including the addition of Brand Aromatics.

On slide 22, sales of Brand Aromatics contributed 4% to our growth in the Americas. Higher base business volume and product mix this quarter versus the year-ago period was led by U.S. sales of branded food service products as well customized flavor solutions. Mexico also contributed to the increase with sales of seasonings largely for snack products.

Our Industrial business in EMEA capped off an impressive year with constant currency sales up 14% in the fourth quarter. We are a trusted and valued supplier, supporting the growth and geographic expansion of leading quick service restaurants and food manufacturers in this region.

We grew Industrial segment sales in the Asia Pacific region 11% in constant currency. In China, we are benefiting from further recovery in demand from quick service restaurants. And in Australia, our growth includes new products wins with these customers. Adjusted operating income for the Industrial segment rose 52% from the fourth quarter of 2014.

In constant currency, the growth was even greater at 62% with the factors I already mentioned as spelled out on slide 25. Across both segments, adjusted operating income, which excludes special charges, rose 6%. If we also exclude the impact of unfavorable currency, we grew adjusted operating income by 10%.

In a turnaround from the three previous quarters, gross profit margin was up year-on-year in the fourth quarter with a 30 basis-point increase. As we moved into the fourth quarter, we had the full benefit of our cost savings and pricing actions along with the benefit of higher sales and higher throughput in our plants.

These factors were offset in part by the significant sales increase this period by our Industrial segment which has a lower gross profit margin than our Consumer segment. As a percentage of net sales, our selling, general and administrative expense was down 40 basis points as a result of our cost savings activity and leverage with higher sales.

This includes a 13% fourth quarter increase in brand marketing from the year-ago period. Below the operating income line, the tax rate this quarter was 29.9%, a bit above our 29% guidance and a significant increase from 25.9% in the fourth quarter of 2014 when we had the benefit of discrete tax items.

For the 2015 fiscal year, our tax rate was impacted by several favorable discrete items and ended the year at 26.5%. As we head into 2016, we anticipate a tax rate of approximately 28%. Despite an unfavorable currency impact for our joint venture in Mexico, income from unconsolidated operations rose slight this quarter.

However, underlying growth remained quite strong with sales for McCormick de Mexico up 10% in local currency. At the bottom line, fourth quarter 2015 adjusted earnings per share was $1.18, up $0.02 from the year-ago period, mainly due to higher adjusted operating income, partly offset by the higher tax rate.

This result included an unfavorable impact from currency on both consolidated and unconsolidated income. Turning next to slide 30, we've summarized highlights for cash flow and the quarter-end balance sheet.

As Lawrence shared, our year-to-date cash flow from operations was a record $590 million compared to $504 million in the year-ago period, mainly due to working capital improvements. In 2015, we returned $351 million of cash to shareholders through dividends and share repurchases.

While dividend payments were up 6%, share repurchases were down from 2014 because of our acquisition activity. Our share repurchases in 2015 contributed to a 1.4% reduction in diluted shares, and we have $567 million remaining on our current $600 million authorization.

During the fourth quarter, we completed a previous $400 million share repurchase program authorized in April of 2013. In the absence of any acquisitions in 2016, we expect to lower our share count by approximately 2%.

During the quarter, we were pleased to complete the issuance of $250 million of 10-year notes at a 3.25% rate in anticipation of long-term debt that was maturing. At year end, our debt to adjusted EBITDA was slightly above our target range of 1.5% to 1.8%, following the financing of our three acquisitions completed in 2015.

Our balance sheet remains sound. We are generating strong cash flow and we are well-positioned to fund future investments to drive growth. Building on Lawrence's remarks, I'll wrap up with our outlook for continued momentum in sales and profit growth in fiscal year 2016.

We anticipate increases in sales, adjusted operating income, and adjusted earnings per share that are at or above our long-term objectives, excluding the impact of currency exchange rates.

Our current projections are based on prevailing rates, and given the level of currency volatility in the market, we will be updating this outlook for you each quarter. We expect to grow sales 4% to 6% in constant currency. This includes a carryover benefit of 1% to 2% from acquisitions completed in 2015, and higher pricing at 1% to 2%.

Based on prevailing rates, we estimate an unfavorable impact from currency of about 4 percentage points, which will lower this range to 0% to 2% on a reported basis. Excluding the impact of currency, our projected increase in adjusted operating income is 9% to 11% from adjusted operating income of $614 million in 2015.

Currency is expected to lower this range by about 4 percentage points to 5% to 7%. We expect to drive this increase from higher sales and at least $95 million in cost savings, savings that include our CCI program and some carryover benefit from previously announced organization and streamlining actions.

Our guidance also includes plans for an increase in brand marketing of at least $20 million and our projection for low-single-digit material cost inflation that we should more than offset with our pricing actions and cost reductions. Our guidance for adjusted earnings per share is $3.65 to $3.72.

Excluding the estimated four-percentage-point impact of unfavorable currency rates, this is an increase of 9% to 11% from adjusted earnings per share of $3.48 in 2015. This growth rate is in line with our long-term objective.

Some of the other puts and takes behind this projected growth rate are favorable impacts of higher operating income and further reduction of shares outstanding in the absence of acquisition activity. Expected offsets include the unfavorable currency impact as well as a higher tax rate.

Due to the unfavorable impact of currency rates and material cost inflation for our joint venture in Mexico, our 2016 income from unconsolidated operations is likely to be down slightly from 2015. For the first quarter of 2016, there are several factors that will have an unfavorable impact on our earnings per share.

First, we anticipate an impact from currency in the first quarter that could be above the annual estimate, since we will not have yet lapped the larger increases in 2015. Second, we have plans to kick off 2016 with an up-spend in brand marketing to support our core business as well as new product launches.

In addition, we expect a higher year-on-year tax rate. Recall that in the first quarter of 2015, the tax rate was 24.8% as the result of discrete tax items. As a result, EPS in the first quarter of 2016 is expected to be down slightly from $0.70 of adjusted EPS in the first quarter of 2015.

For the fiscal year 2016, we expect another year of strong cash flow. This will provide funding for share repurchases and a quarterly dividend increase from $0.40 to $0.43 approved by the board in November. We also have plans for an increased level of capital expenditures in 2016 of $150 million to $160 million.

This is up slightly from our normal run rate of 3% of sales and includes a larger manufacturing plant in Shanghai where we have outgrown our current facility. That completes my remarks on our 2016 outlook. So let's open the line for questions..

Operator

Thank you. We will now be conducting a question-and-answer session. [Operator Instructions] Thank you. Our first question is from the line of Alexia Howard with Bernstein. Please proceed with your question..

Alexia Howard

Hi, everyone..

Gordon Stetz

Good morning..

Lawrence Kurzius Executive Chairman of the Board

Good morning..

Alan Wilson

Good morning, Alexia..

Alexia Howard

Hello there. So can I ask on the U.S. Consumer business? It sounds as though it's on a better trajectory in terms of market share.

Does that mean that those smaller brands that have been plaguing you for the last 18 months or so are kind of now, I guess, stabilizing or actually going back? I just want to hear about how things are going on a category management front. Thank you..

Alan Wilson

All right. Thank you, Alexia. We think we're making great progress with the improvement actions that we started in the early part of 2014 to build brand equity, accelerate innovation, and to win at retail. We really think that we've gotten a good handle on this.

We have worked with our leading customers with our new tools on both category management, assortment management, and pricing management. And we think that we've made a great deal of progress and really have some positive momentum building in this part of our business.

In many of the subcomponents of the category, we're clearly gaining share and with many of the individual customers, we're gaining share as well. So we think we turned the corner on the problem and are in a position to build from a base of strength that's been established by some of the heavy lifting done over the last two years..

Alexia Howard

Great. And then as a quick follow-up, it looked as though you had very good net price realization on your U.S. Consumer business this time. I'm assuming that was a positive mix shift with less pressure from the world markets season brand this time around. And yet the profits were only up modestly and gross margin didn't move too much.

Were there other offsets in there that put pressure on the performance this time around? Thank you. And I'll pass it on..

Gordon Stetz

Yes. I mean, there was no pricing again in the U.S. business that we took this year. So part of it was mix, part of it was some of the noise in the data associated with some of the actions we took with the weighting of some of our products.

But, generally, we're in a position, as Lawrence said, to be able to execute pricing in that business as we've mentioned in our conference call. We had some acquisition-related cost in the U.S. Consumer side of things related to Stubb's. So some of the profit realization was impacted by that. And in total, the gross margin improved.

We are continuing to spend up against our brand. You saw the increase in brand marketing of $9 million in the quarter. That's pretty substantial. So we think that's important as well to build the business for the future. So that also was impactful on the quarter in terms of profit realization..

Alexia Howard

Great. Thank you very much and congratulations on the CEO transition. Looking forward to working with you, and great working with you in the past, Alan..

Alan Wilson

Thank you..

Lawrence Kurzius Executive Chairman of the Board

Thank you..

Operator

Our next question is from the line Robert Moskow of Credit Suisse. Please go ahead with your question..

Robert Moskow

Hi. Thank you..

Alan Wilson

Good morning, Rob..

Robert Moskow

It's really good to see the progress in North America, but you did say that you're going to initiate some pricing for 2016. I think you said very low single-digit across.

Can you give us a little more color on what parts of the business you're going to implement that pricing on? And also talk about – a lot of grocers, I think, are worried more about deflation and investors are worried about it, too. You seem to still have inflation in your system.

How will your base pricing actions be in relation to competition? And then also private label, do you expect your competition in private label to also increase by the same amount? Are they experiencing the same kind of inflation on packaging and materials that you're experiencing? Thanks..

Alan Wilson

Sure, Rob. First of all, we have not taken any pricing action in the U.S. for the last two years while we address some of the fundamental challenges in that part of our business.

But as we have worked with the price elasticity tools and have been able to model the category more robustly, we've identified many areas where there are opportunities for us to adjust our pricing. The price increase that we've planned in our U.S. business has really been worked through at quite a granular level on an item-by-item basis.

Some items are moving down as well as some items moving up, but the net increase will be in the 1% to 2% range. This has already been taken to our customers, so this is out in the field right now. And we've gotten really no meaningful pushback on it at all.

Our basket of commodities is different than the basket of commodities than most of our peer companies. And there's good cost justification for the increase that we're taking. It's really not around packaging. Packaging is actually kind of in a bit of a deflationary mode. It's more around some of our more iconic raw material.

And we believe that the cost pressures around those iconic raw materials, if anything, we're better positioned than our direct competitors on those items due to our global sourcing capability. So our competitors would be feeling that same pressure as well..

Robert Moskow

That's helpful. And....

Michael Smith

Rob, this is Mike Smith. We have seen our competitors take pricing already in some cases, and we do think private label will move also..

Robert Moskow

Very helpful. Thank you, guys..

Operator

Thank you. Our next question is from the line of Akshay Jagdale with Jefferies. Please go ahead with your question..

Akshay Jagdale

Good morning, and congratulations again, Alan, on the career. And Lawrence, congrats on your appointment. Looking forward to it. So first question is just a follow-up on commodities.

Can you specifically talk a little bit about pepper and what your expectation is that's embedded in your overall commodity outlook as far as pepper goes?.

Michael Smith

Hi, Akshay. It's Mike Smith again. As you know, the price of pepper has risen over the past five years from about $1 a pound to $5 a pound spot, but we've seen a lot more planning over the last couple years and we see a stabilization in the price of pepper as we continue to work with farmers globally to increase acreage and increase yield.

So those assumptions are built into our low-single-digit commodity price increase this year. So we think we've seen the peak. Hopefully, longer term it's a downward trend..

Akshay Jagdale

Perfect. And then just on North America, you mentioned share gains in the customer accounts where they've implemented most of the changes you've suggested.

What percentage of your sales did those customers account for roughly? And can you just help us understand sort of the dialog that the pushback perhaps that you're getting there and maybe what your argument is when you do get that pushback? I mean, one of the arguments that we've heard is just generally there's more fragmentation of share across many categories and that's perhaps driven by consumers wanting more choice than more sort of smaller authentic brands, but we'd love to know sort of what your category management analysis is telling you.

And then if you could give us some sense of the customers that you are seeing success, how much of your portfolio they represent? That'll be great. Thank you..

Alan Wilson

Sure Akshay. I don't want to speak too specifically about any one customer. I will say that the basket of customers that we have approached now is roughly 50% of our volume and the set of recommendations that we make for those customers are quite extensive. As a group, there's quite a span of adoptions.

So, some of those customers have literally taken on our full recommendation or as others have cherry-picked it a bit depending on their strategy. This is going to be an ongoing process.

We're working with these customers to get the recommendations that we think are best for the category, which, generally, are also the best recommendation for us and as well accepted. And we continue to work with additional customers. This started as an extraordinary effort. It's really become our main way of working in sales.

It's just a more fact-based, analytic-based approach to the customer that the more sophisticated customers, in particular, appreciate. And they tend to be the larger and faster-growing customers as well.

You guys want to add anything to that?.

Lawrence Kurzius Executive Chairman of the Board

No. Well done..

Akshay Jagdale

I'll pass it on. Thank you..

Operator

Our next question comes from the line of Chris Growe with Stifel. Please go ahead with your questions..

Christopher Growe

Hi. Good morning..

Alan Wilson

Good morning, Chris..

Christopher Growe

I'd like to add my well wishes to you, Alan, and I look forward, as well, Lawrence, talking with you. So, I just had two quick questions.

If you look at the quarter – I'm sorry, for the year, what sort of emerging market growth did you have? If you can give that maybe on an underlying basis, and I was just curious how India and China and maybe perhaps this is more of a fourth quarter question, really influence that growth rate?.

Alan Wilson

Well, on a go-forward basis, we're still robust on China. We know there's a lot of discussion around China. We're obviously very aware of the economic discussion going on there but our own business we're anticipating that continues to do well. India, as you know, we've taken actions to focus more on the branded component of that business.

So, as we look forward into 2016, we expect India actually to be a drag as we lap the anniversary of our exit of the broken and bulk rice. So, you'll see noise in the Asia Pacific numbers as we progress through the year where we'll try and help you understand what's going on in the mix of that business.

But again, we anticipate China being a good performer and India as we have rebased that business, that will be a negative on the sales line..

Lawrence Kurzius Executive Chairman of the Board

Chris, I want to just expand on China just a bit because it has grown to be such a large contributor to our total business. We're aware of the macroeconomic pressure around the China market, which does make us cautious, but we're also quite optimistic about our business in China.

A great deal of the carnage that's happened around us has been more in the modern trade portion of the business. That part of our business is slow as well but it only accounts for about 20% of our consumer business in China.

Much more of our business in particular, thanks to the acquisition that we did a couple of years ago is more directed to the interior, to the smaller cities and through a more traditional trade outlet. So, we have continued to experience quite robust growth of our consumer business in China. For the year, we were up I think 11% in China in 2015.

It was a little bit slower in the fourth quarter, but some of that was some anticipation of the Chinese New Year promotions that were coming beginning in December, which for us is fiscal 2016. I don't want to comment too much on 2016 but the opening of our year in China on the consumer side of our business has been really quite strong.

And I focus my remarks on the consumer side because for us China has really become predominantly a consumer business. Years ago, China was more of an industrial business for us, and that's how we got our foothold there.

But with the continued growth of our consumer business and with the addition of the acquisition we did a couple of years ago, that business is now more [indiscernible] about two-thirds consumer..

Christopher Growe

Okay. That's very helpful. Maybe along the same lines, I just was curious about....

Lawrence Kurzius Executive Chairman of the Board

I was just there with the China team last week and met with the management over there. Actually, Alan and I went over as part of our internal transition communication. And so, it gave us an opportunity to meet firsthand with the China team and they continue to be quite optimistic..

Christopher Growe

That's great. Thank you for the color. Just a quick follow-up on the acquisition outlook and just get a sense of like the pipeline and really where you are focused today. Are you seeing any opportunities given some of the macroeconomic uncertainties in emerging markets? Just curious how the pipeline looks here today..

Lawrence Kurzius Executive Chairman of the Board

I'll say that we always have an active pipeline of acquisition project, and we're always in dialogue with some potential targets. And that is the case today, but I really can't say too much more than that..

Christopher Growe

Okay. Thank you..

Operator

Our next question is from the line of Brett Hundley with BB&T. Please go ahead with your questions..

Brett Hundley

Hey. Good morning, gentlemen, and Alan and Lawrence, congratulations to you both. I don't know what they're doing with all that mayonnaise in Mexico, but it's good to see. Gordon, I have a few questions for you around your cost savings program for 2016, your outlook there.

So, I'm curious on how the achievement of your cost savings in 2016 fits into your guidance range.

Should we just think about that as kind of in the middle of the guidance range? And then, as far as, thinking about the net benefit to earnings, should I be thinking about something like a net $75 million benefit to earnings just from taking the $20 million add-in spend that you might have on the marketing side and then you're going to have pricing mostly covering input cost inflation, is that the right way to think about it?.

Gordon Stetz

Well, in terms of the program itself and the realization, I would say, I'd put it this way, in 2016, our anticipation of the use of those benefit is more in line with how we had hoped the program would run, which means we'd have a portion of it read through into reinvestment in the brands, which we indicated we're doing through the up spend of $20 million plus.

It will also blend partially some of the pricing, and obviously we have other costs in our system as well as it relates to salary increases, et cetera, that are built into our forecast. So, I'd just say the combination of all those things end up feeding into the total outlook that we have.

I prefer not to parse about how much of it's going to go to the bottom line, how much of its used. But the net-net is obviously an improvement in margin structure that we had hoped that this program would generate both on the gross and operating income line..

Brett Hundley

And should we still think about a bigger piece of that pie coming from the gross margin line, or would you see more cost benefits in the future coming from the SG&A line?.

Gordon Stetz

We're still more heavily weighted towards the cost of goods sold as a generator of these savings. But, obviously, we continue to look at SG&A and we took actions last year, and we're looking to leverage our SG&A structure as we grow..

Brett Hundley

Okay. And then just a final question for me on the industrial business, really solid growth during the quarter, a really solid margin. And I wanted to ask a question surrounding either driving margins higher or sustaining some of the margin that you saw in Q4 just given the growth profile and potential of the top-line there.

If you can somewhat close the gap on your margins relative to your consumer business, I think it can really be a positive for you guys going forward. And I'm curious on how that margin sustainability or even growth from here works, whether it's something that's solely related to mix or if there's some production optimization in there as well.

And I think what I'm really trying to get at here is, when you think about the ingredients industry and the move by a lot of food and beverage companies towards natural, I think it can really help you guys from a volume standpoint as more and more people use spices and herbs, whether it's for coloring, flavoring, et cetera.

But if you can move up the value chain, say for maybe a bulk spice and herb towards an extract or something like that, maybe you can benefit on the price side and the margin side as well. And so, I wanted to ask a question about how the growth or sustainability in margin improvement within industrial goes going forward? Thank you..

Lawrence Kurzius Executive Chairman of the Board

Hey, Brett, this is Lawrence. I'll start and then I'm going to pass this over to Gordon. Some parts of your question, it sounded like you are reading out of some of our internal strategy document.

Certainly, improving the product mix and moving towards flavors and more value-added technically differentiated product is part of the margin equation, and the overall trend in our industry towards more natural, less artificial is an important driver of volume for us because this is an area where we think that we got particular expertise.

I think in our remarks, we indicated that about 40% of the briefs that we get from our customers include some wellness aspect and this is an area that is an opportunity for us to get leverage and is part of driving our margins higher.

And there are parts of our business that are higher margin than others, and the flavor end and the more technically differentiated end is separately where the best opportunities are.

Gordon, you want to elaborate on that?.

Gordon Stetz

I would just add that, obviously, the CCI program for the industrial business is designed both to improve margin and to help us reinvest in R&D to help us drive the mix shift towards a higher margin. So, that's part of the equation as well..

Brett Hundley

And I'm sorry, but I mean just – Lawrence, is 11% a high watermark in your opinion?.

Gordon Stetz

Well, this is Gordon jumping in. We haven't put a boundary on it candidly. For those of you who followed us for quite some time, 8% to 10% has been the goal. And as we went through periods of high inflation that gets interrupted because we have pass-through mechanisms that interrupt that margin improvement or at least mask the optics of it.

But we're obviously close to that 10% where we landed years here, so it's not as if we put a ceiling on this. It's something that we continue to evaluate. And we'll look forward to improving that even still. But there hasn't been a specific target or ceiling that we put out on that business..

Brett Hundley

Okay. I'll yield the floor..

Joyce Brooks

Yeah. I think with another call coming up at 8:30, we probably have to end our Q&A there. And, Lawrence, I know you had some remarks to share. I'll turn it over to you..

Lawrence Kurzius Executive Chairman of the Board

Great. First, I'd like to thank you all for your questions and to everyone who is on the call today, both the questioners and the listeners. Yeah, thank you for participating in today's call. Consumer demand for flavor is on the rise. It's driving growth for McCormick.

Our geographic presence and product portfolio are expanding and aligned with the move towards healthier eating, fresh ingredients, ethnic cuisine, and bold taste. This is evident in our 2015 results and along with our strategies, gives us confidence in our 2016 outlook as we grow our business and build value for our shareholders.

I hope all of you who are in the snow-impacted areas this weekend cooked a lot of McCormick Chili and a lot of Zatarain's Gumbo. Thank you all for your participation on the call..

Joyce Brooks

Thanks, Lawrence, and to everyone on the call. If anyone has additional questions regarding today's information, please give us a call at 410-771-7244. This concludes this morning's call..

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