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EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2022 - Q1
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Operator

At this time, I'd like to welcome everyone to The Coca-Cola Company's First Quarter Earnings Results Conference Call. Today's call is being recorded. If you have any objections, please disconnect at this time. All participants will be in a listen-only mode until the formal question-and-answer portion of the call.

I would like to remind everyone that the purpose of this conference is to talk with investors, and therefore, questions from the media will not be addressed. Media participants should contact Coca-Cola's Media Relations department if they have any questions. I would now like to introduce Mr. Tim Leveridge, Vice President of IR and FP&A. Mr.

Leveridge, you may now begin..

Tim Leveridge

Good morning, and thank you for joining us today. I'm here with James Quincey, our Chairman and Chief Executive Officer; and John Murphy, our Chief Financial Officer. Note that we’ve posted schedules under Financial Information in the Investors section of our company website at www.coca-colacompany.com.

These schedules reconcile certain non-GAAP financial measures, which may be referred to by our senior executives during this morning's discussion to our results as reported under generally accepted accounting principles. You can also find schedules in the same section of our website that provide an analysis of our gross and operating margins.

In addition, this call may contain forward-looking statements, including statements concerning long-term earnings objectives, which should be considered in conjunction with cautionary statements contained in our earnings release and in the company's periodic SEC reports. Following prepared remarks this morning, we'll turn the call over for questions.

Please limit yourself to one question. If you have more than one, please ask your most pressing one first and then re-enter the queue. Now I'll turn the call over to James..

James Quincey Chairman & Chief Executive Officer

to execute for sustainable growth through strengthened capabilities in innovation, marketing, RGM and execution. Now I'll turn the call over to John..

John Murphy President & Chief Financial Officer

one, cycling the timing of working capital benefits in the prior year; and two, higher 2021 annual incentives paid in the first quarter. We remain confident in our ability to deliver on our cash flow goals for the full year. Our balance sheet continues to be strong, with net debt leverage within our targeted range of 2x to 2.5x.

As James mentioned, much has happened since we last gave guidance in February. The conflict in Ukraine has created further volatility in the world as well as added to the inflationary backdrop and impacted the currency market.

The resurgence of COVID in China and some other geographies around the world is a clear indication that the pandemic is still very much a part of the conversation, and a reminder that the recovery path has been and will continue to be asynchronous.

Obviously, there are lots of puts and takes at play, and we see a number of potential futures coming at us. But notwithstanding this backdrop, we believe our organization is better prepared today, and we're confident in the flexibility we've built and our ability to manage what's around the corner.

We continue to spin the growth flywheels faster, and our local businesses are adapting and executing for growth. With that in mind, this morning, we are reiterating our guidance for 2022. We continue to expect organic revenue growth of approximately 7% to 8% and comparable currency-neutral earnings per share guidance of 8% to 10% growth versus 2021.

Based on current rates and our hedge positions, we are reiterating our currency outlook of a 2- to 3-point currency headwinds to comparable net revenues and a 3- to 4-point currency headwinds to comparable earnings per share for full year 2022.

Additionally, taking into account our current understanding of recently issued regulations, we now expect an effective tax rate of 19.5% in 2022 versus the 20% that we had guided to previously. All in, we continue to expect comparable earnings per share growth of 5% to 6% versus 2021.

And we continue to expect to generate approximately $10.5 billion of free cash flow for 2022 through approximately $12 billion in cash from operations, less approximately $1.5 billion in capital investments. To put this guidance in context, there are some considerations to keep in mind for 2022.

The direct impact of the Ukraine conflict and the resulting suspension of business in Russia is estimated to be approximately $0.04 to comparable EPS. The recent increases in commodity costs are having an incremental effect.

But based on current rates and hedge positions, we expect the commodity price inflation to remain in the range of mid-single digit impact on comparable cost of goods sold in 2022. Additionally, we see incremental cost pressure coming from areas like wages and transportation.

The consolidation of the BODYARMOR finished goods business will continue to have a mechanical effect on margins. When it comes to capital allocation, our priorities remain the same, and we continue to balance financial flexibility with efficient capital structure.

For 2022, we announced a dividend increase of 5%, a higher rate than in recent years; and we also announced the resumption of share repurchases with approximately $500 million in net share repurchases expected this year.

Despite uncertainties around the world, our strategic transformation has fortified the organization to weather the storm, and we are extremely proud of how our people are responding and delivering. We are keeping consumers at the center, operating more effectively and efficiently and unlocking the immense potential of our growth portfolio of brands.

This gives us confidence that we can deliver on our guidance for 2022. And with that, operator, we are ready to take questions..

Operator

[Operator Instructions]. Our first question comes from Lauren Lieberman from Barclays..

Lauren Lieberman

I was hoping we could talk a little bit more about Latin America, an area like you called out about performance, in particular, Mexico and Brazil this quarter. And I had sort of 2 sets of questions. One is this is a region where your partnership with bottling has been particularly strong certainly versus the past.

And if you could talk a little bit about how that may be enabling your ability to be performing as well as you are in this challenging time. So that's kind of one. And then two was there was a mention in the release about shares being down.

It looked -- I'm guessing it might be in juice because I think you talked about sparkling being up, but anything in particular you're doing or the degree to which the market share performance is an area, a watch point for you and how you're balancing that versus thinking about recovering cost inflation..

James Quincey Chairman & Chief Executive Officer

Yes. There was -- I think we'll call that several questions..

Lauren Lieberman

I never do it, though. So I'm sorry. It's the first time..

James Quincey Chairman & Chief Executive Officer

Okay. We'll be -- in the spirit of generosity, we'll try and -- because they're very related. Look, we have a great partnership with our bottlers in Latin America from the 2 very big ones. Coke FEMSA, Arca Continental, through Andina and some of the more country-based bottlers.

And we have developed collectively the system, many capabilities on many fronts, whether it be marketing automation, but particularly, the levers of revenue growth management and execution in volatile times. It escapes no one's attention that Latin America was a place that has had a rollercoaster of economic growth and inflation and difficulties.

And we have a very deep partnership with these bottlers to work through these times. And that, I think, you see reflected in this quarter as we had a lot of good growth. The share did come in negative overall. I think there's a couple of things going on there. As you say, we did a lot better in sparkling, a lot of good execution in sparkling.

And there was some pressure as much in juice or some of the juice drink categories, but also category mix. We are very much focused on, as we've talked about previously that when you are in a cost environment, that those cost increases, whether it be commodities or wages or logistics or marketing costs, need to go through over time.

We have to earn the right for the brands to take if they need to go through. Sometimes when you're in a very high share market like Latin America and you lead on pricing, not all competitors necessarily follow immediately, and that can have temporary impacts on share.

But we, with the bottlers, will be very focused on not only continuing to carry on growing, but to regain and expand our share position..

Operator

Our next question comes from Dara Mohsenian from Morgan Stanley..

Dara Mohsenian

So I just want to focus on top line visibility here. You obviously kept the full year top line guidance despite the Russia impact. So underlying sales are moving up ex Russia, and Q1 was another strong quarter. But clearly, there's risk consumer spending might weaken with the unprecedented inflation we're seeing.

So first, maybe just looking backwards, can you give us an update on if you're seeing any signs of consumer stress in terms of impact on your business or pushback to higher pricing around the world, either late in Q1 or in April? And then also on a go-forward basis, can you juxtapose the positive impact of normalization of COVID behavior on your business as away-from-home recovers maybe versus any potential macro pressure you could see or consumer spending weakness? And how that impacts your visibility in terms of full year top line view?.

James Quincey Chairman & Chief Executive Officer

Well, clearly, my active generosity, Lauren has unleashed a torrent of multi-question questions, but it would be harsh to cut it off at this stage, Dara. Look, a couple of things. We did come in with strong momentum out of 2021 and coming to this year.

And as I and John and we talked about previously on calls, we believe that pricing for our business has to be earned for the brands. We have to give the consumer and the retailer reason for the price increase and for the value of our brands, whether it's the marketing, the innovation, the execution or the packaging options, we do that.

It's not a cost-plus business, although we do seek, of course, to protect the margin structure by moving through changes in commodities and other costs. But we very much foresee as experience and history -- who was it? Mark Twain said, history doesn't repeat itself, it just rhymes. But when you go into high inflation, consumers come under pressure.

There's clearly reductions in real purchasing power going on for some segments of the population, if not everyone around the world.

And so our focus is very much to find those packaging and price options by channel where we can stay connected to people who are coming under purchasing power pressure, very much the affordability just building on the Latin America example for the last question; a lot of focus on returnable, refillable bottles because the economics of those packages work to an extent that you can have a lower price point for the package.

And with reductions in purchasing power, we very much see the actual out-of-pocket price point and keeping a low entry point into the category is very important, also pushing the expansion of refillables in places like South Africa.

So very much acting on the signs of consumer purchasing power pressure, but very much also anticipating that it will increase. It would be great if there were a perfect landing out of this inflationary environment.

The rhyme of history would tell you that at some point, either inflation or reduction in purchasing power or supply constraints eventually create a bump.

And at that point, we will want to both be accessing the premium opportunities that have but very much with an anchor in the affordability and entry price point opportunities and necessities as consumers come under pressure..

Operator

Our next question comes from Steve Powers from Deutsche Bank..

Steve Powers

When I think about -- just the approach to capital allocation and business reinvestment, as you talked about it in the prepared remarks, you framed it as essentially unchanged as a framework.

But with all the variability you called out in the operating environment, I guess I'm curious as to where there are areas of your going in plans where maybe you pulled back a bit versus other areas where you found yourself now leading in more? Maybe James, to your answer to the last question, maybe it's affordability or something like that.

But just again, overall all spending as you framed it and as the guidance implies seems intact but my sense is it's moving around a lot under the cover. So just I'm curious how that kind of agility is manifesting in terms of reallocations of spend..

John Murphy President & Chief Financial Officer

Thanks, Steve, it's John. Let me first just lay the picture of total capital allocation. The first priority is to invest in the business.

And as we -- as James just said, when you think about the environment that we're -- we have been dealing in and we will be dealing with the rest of the year, the name of the game right now is to do exactly that is to continue to invest in our brands so that we have the wherewithal to manage through whatever comes at us.

I think at a local level, the mix of investments is something that we continue to be very flexible with.

And we are leveraging the work that we have been doing over the last couple of years to be even more effective in how we're spending our marketing dollars, whether it's on building our brands or whether it's on supporting our RGM efforts in the marketplace.

The other areas of our capital allocation framework, supporting the dividend, looking at opportunistic M&A and share repurchase, we covered in the script with the dividend and share repurchase, we continue to be very open as to what opportunities may be out there. But in the here and now, the top priority is investing appropriately in the business.

And as I say, the mix of that investment is something that varies and will continue to vary depending on what we need to do locally..

Operator

Our next question comes from Bonnie Herzog from Goldman Sachs..

Bonnie Herzog

I had just a big picture question about how you're working with your bottlers who are experiencing pretty sharp cost pressures to essentially help them navigate through this tough environment, if you guys could talk about that.

And also looking at the equity income in the quarter, it remained relatively strong, but is the expectation going forward that there will be a greater impact in the next couple of quarters, given some of these pressures?.

James Quincey Chairman & Chief Executive Officer

earning the right to price the brands so that the system has the sort of margin structure and stability of that over the course of time, if not every single quarter. But there are headwinds there. Balancing those headwinds, there are tailwinds out there, as I said.

The reopenings provide fuel not just for overall demand, but improvements in channels, away-from-home channels where we're strong and leaning in with investment produces great results.

So this is -- there's a lot of variables at play in the downhill of the year and really just the key is the intense partnership with our bottlers to make the most of the opportunity ahead of us and to prepare ourselves for step 2 and step 3 further down the road..

Operator

Our next question comes from Bryan Spillane from Bank of America..

Bryan Spillane

James, I wanted to just circle back to the comments you made in the prepared remarks about ESG and, I guess, tying it to comp. If I understood the proxy correctly, there’s been 2 changes. One is the ESG component now being a portion of both the annual and long-term comp. I think it moves to 10%.

And then also for your annual long-term incentive comp, the amount that's paid out in stock options, I think, goes up from like 1/3 to 1/2.

So just wanted to sort of get your perspective on why make those changes now? And just what it signals about your focus going forward?.

James Quincey Chairman & Chief Executive Officer

Yes. Thanks, Bryan. Yes, I mean, firstly, we'd refer everyone who wants a greater depth to the proxy that's out there on our website, and we've tried to lay out some of the mechanics and our thinking behind the 2.

We have made some changes, as you point out, Bryan, to the way the long-term incentives or more specifically, the performance share units, which are kind of a 3-year program. We've got a 10% element in that that's linked to our ESG goals. And so we are laying out some very specific targets that will drive a portion of those payouts.

And because some of those ESG objectives take some time to execute against, we felt they were better embedded into the 3-year stock award programs. And then secondly, as you point out, with the Board and with the Compensation Committee, we felt to increase greater alignment with shareowners.

We would readjust the balance of performance share units versus options for myself and push that up to 50%. I mean you can take that as a confidence in the future, but that's one very small stone on the large pile of stones of things we do to demonstrate that we believe this is a great company with a great future..

Operator

Our next question comes from Nik Modi from RBC Capital Markets..

Filippo Falorni

This is Filippo Falorni on for Nick. My question is on pricing. Clearly, price realization has been very strong in the carbonated soft drink category and particularly North America with a very rational environment in the industry and pretty low elasticity so far.

So can you comment how you balance the need to take pricing while ensuring affordability using price/pack architecture, your revenue growth management, given this inflationary environment, the impact on consumer wallets in North America and in other parts of the world? And then secondly, if you think you will see more promotional activity in the industry in the balance of the year..

James Quincey Chairman & Chief Executive Officer

I mean our approach to pricing, I've commented a little bit on it already. Firstly, the highest level principle is the brand has to earn the right for pricing.

And that is the combination of its activities in marketing, in innovation, in execution and the investments in the store and of course, in RGM to make the packaging and pricing architecture fit the consumers' needs.

Obviously, what goes into a piece of that puzzle is also the cost environment, whether that be commodities, marketing, logistics, et cetera, et cetera. And we seek to balance the various challenges using RGM.

As I said earlier, clearly, as we go into reducing consumer purchasing power, we need to have affordability as front and center, and depending on where you are in the world, can take the shape of different packaging but it all becomes about the entry price point to the category, not the kind of the higher-end price towards the category.

But you balance that out by having -- moving up the price points on other package combinations. It all has to go in the mix. And it is all done with a perspective that not necessarily every single day, but in a reasonable time frame, the margin structure of the system needs to be sustained.

You definitely don't want to get to a point where there's been a substantial cost push through, and that has not yet been passed on into the marketplace when any recessionary impact appears. Trying to catch up on pricing in a recessionary environment is very hard. And so we have a bias to action.

In the same way, we have a bias to invest behind our brands in marketing innovation. We have a bias to keep up with cost pressures as they occur. And that, of course, leads us to take pricing more or less frequently depending on where you are in the world, and I expect to see more of that in the rest of the year..

Operator

Our next question comes from Kaumil Gajrawala from Credit Suisse..

Kaumil Gajrawala

This should be a quick one and a single question. Is there any update on the tax litigation matter perhaps? Maybe not just on your end, but some of the other moving parts, I suppose, on what needs to happen there beforehand..

John Murphy President & Chief Financial Officer

Quick answer. No updates -- no developments during the quarter. We'll keep you posted as they happen..

Operator

Our next question comes from Carlos Laboy from HSBC..

Carlos Laboy

I was hoping you could give us an update on some of the stepped-up efforts on -- for renewable -- for refillable packages in Latin America and how that's going, please?.

James Quincey Chairman & Chief Executive Officer

Yes, sure. Thanks, Carlos. Clearly, as part of both our RGM initiatives, because the refillable, reusable packages tend to give you the opportunity especially in larger sizes, have a lower entry price point, which is particularly useful in developing and emerging markets.

And so you have an intersection of a very important business imperative on affordability and the fact that ultimately, a refillable package is less likely to go to waste and has a lower carbon footprint. And so it really complements our world without waste ESG strategy where we're looking to create a circular economy around our packaging material.

So the 2 intersect and give us 2 imperatives at both point in the same direction. And so we're very much looking to invest behind refillable packaging, making progress in gaining in mix in Latin America, also been driving that in parts of Africa. We've even taken to experimenting with returnable glass in the Southwest of the U.S.

And so we are very focused on this because it does work for both of these imperatives, and so expect to see kind of more focus and more investment behind keeping that up and working with retailers to make it simple for the consumers to get the credits when they return these reusable bottles. So very much an investment focus..

Operator

Our next question comes from Andrea Teixeira from JPMorgan..

Andrea Teixeira

James, just to conclude on pricing, you mentioned that you continue to monitor further inflation pressures and also alluded to potentially further pricing. Are you seeing -- I'm assuming you're seeing better-than-anticipated price elasticity.

Do you see room for additional pricing perhaps in developed markets and in particular in certain clusters in the U.S.? And if not, any flexibility to protect the bottom line with SG&A efficiencies that you can highlight at this point?.

James Quincey Chairman & Chief Executive Officer

Well, clearly, I mean, I've talked about our approach to pricing several times. And that is going to lead to more -- I mean there are going to be more price increases depending on where you are in. I mean there are countries with inflation well into double digits.

And you do see multiple price increases during the year, as a matter, of course, when you're in those sorts of circumstances, with cost pressures to push through as you seek to sustain margins over time. Let me just address the elasticity question.

It has been apparent, and other people have commented on less elasticity in recent times as price increases have gone through. I do not expect elasticities to be inelastic going forward. There's a reason you got the name elasticity. And so I fully expect, as I commented earlier on, inflation generally ends with some pressure somewhere.

I expect elasticity to increase at some point in the future. Will that be next quarter? Or will that be next year? I can't give you the answer to that because it's very dependent on some macros, and it's probably going to vary by country.

But we are very attuned to it, which is why I talked about how we are leaning into investing behind our brands so that we earn the right for the price increases, so that we can minimize the elasticity and that we keep a sharp eye on affordability, which again tends to minimize elasticity if we use RGM well.

But as I say, if the choice comes down to, we think the elasticity is going up or we're going to have to not pass through some cost, we're going to err towards taking the price increase rather than not taking the price increase.

As I said earlier, not seeing the cost go through and arriving at a recession being behind the curve is less desirable than embarking and having to take the hit from a greater elasticity in the short term. And so that's our kind of modus operandi, and we will certainly seek to earn the right to take the price increases.

We certainly aren't looking to take price increases just because we can. We want to earn them as a brand, and we want to make sure we recover the cost over time..

Operator

Our next question comes from Rob Ottenstein from Evercore..

Rob Ottenstein

James, in the opening comments, you mentioned that you had digitally connected, I believe, with 2 million customers in Latin America.

Can you elaborate on what that allows you to do? What that means, the upside there? What you're seeing in the market from that and how you expect to or how you plan to roll that out globally?.

James Quincey Chairman & Chief Executive Officer

Yes. Thanks, Robert. This is a very important area for us and our bottling partners.

Simply put, the idea of connecting these customers is essentially that our retailers, particularly the traditional trade and the fragmented trade, remembering that on a global basis, about half of our sales go to the fragmented trade, whether that's from grocery side or fragmented in terms of being away-from-home and [eatery], so about half of the global sales go to that, is being able -- that they can order the Cokes they need or the rest of the portfolio that they need, they don't have to necessarily wait for the salesperson to turn up.

This isn't about replacing the salesperson, very far from it. This is about enabling the selling system to be even more effective in that being able to connect with the retailers, generate orders.

And so very much it's about sales force enablement system, such that in the same way that consumers in the developed world can just use their phones to -- with whatever system, with whatever app is appropriate to order things, and they don't have to go to the store to get them.

We see that the bottling system will be able to sell more and very much in the -- where we've implemented these systems, where it's a complement to the sales force, it has driven extra sales and driven retailer loyalty.

And so we think we can see -- and obviously, we're very much engaged with the bottling partners to drive the connectivity, particularly for the fragmented trade so that they could order whatever they want, whenever they want from the Coke portfolio. And that's as true in the rollout, as you called out in Latin America.

Myccep.com is the same basic idea. It's all about technologically enabling the selling system to be more effective for the retailers..

Operator

Your next question comes from Laurent Grandet from Guggenheim..

Laurent Grandet

I'd like to come back to the progress of Costa Cafe. I mean, it was mentioned in your prepared remark, I mean Coffee was up 27%. But some of it was -- of that growth was coming from cycling in the Costa store closures.

Could you expand maybe more on the non-store business progress? Hot and cold, where are you expanding the brand, which countries? And what are you seeing in terms of consumer reaction?.

James Quincey Chairman & Chief Executive Officer

Yes.

Laurent, looking at the non-retail business of Costa, the Express machines, the kind of vending digital barista machine had a very strong quarter with transactions growing strongly, and we're starting -- and we're seeing -- now that reopenings have occurred, we're starting to see the focus on placement of new machines across Europe and the Middle East; and also in China, although that's got a little harder in the last couple of months.

But the Express machine is still doing very well. Obviously, they need the opening of the world to happen. And then on the Proud to Serve front, which is kind of providing the beans and machines to independent outlets, starting to ramp that up more in the Europe. Europe environment, again, early days. We did launch some tests in at-home.

That's too early to kind of call. And then Costa ready-to-drink has done pretty well in China. It's sustained its #2 position. It's continuing to grow, and we've launched it also in some of the European markets. So starting to see those innovations roll out, and we'll see how they do in the coming quarters..

Operator

Our next question comes from Kevin Grundy from Jefferies..

Kevin Grundy

James, I wanted to pivot to your business in China, given the uptick in COVID cases there and related lockdown measures.

Perhaps you could just comment on one, what you're seeing from a demand perspective; two, perhaps the exit rate for March and what you're seeing in April; and then three, maybe just more broadly, the company's ability to better execute in your view, despite lower levels of consumer mobility now over 2 years into the pandemic?.

James Quincey Chairman & Chief Executive Officer

Yes, sure. I mean, clearly, China is an important market to us. As I said in the script, we had a strong start to the year going into Chinese New Year. But the lockdowns, particularly Shanghai, took the steam out of things, and we ended the quarter negative. It's -- the key factor will be the degree of mobility.

And we had -- and depending on how big that is will make a huge difference to the level of results. I don't think there's anything to call from the early days of April that's different to what was happening at the back end of March.

The lockdowns, as you can read in the newspapers, are still in full force, so to speak, in those cities where they're locking down. And I think that's going to remain the biggest factor. Of course, we're going to focus on what we can control.

We certainly had 2 years of trying to look at what that looked like over the last couple of years, and we'll continue to build on those learnings and the playbook that we had and adapt as necessary.

It's a little difficult to predict exactly what it's going to look like, but we feel -- said a different way, we feel better prepared and more resilient for the COVID journey of 2022 in China than we did in 2020..

Operator

Our next question comes from Chris Carey from Wells Fargo Securities...

Chris Carey

So actually, following up a bit on the prior question, but more globally. John said in the prepared remarks, there was improvement away-from-home channel in most markets, but not all. I appreciate Asia Pacific will have specific impacts in the quarter, as just noted.

But I wonder if you could just give us a sense of the progression of the away-from-home channel recovery globally, perhaps relative to 2019? And if you have any context on total company or key region, that would be helpful.

Really underlying the question here is just a sense of the current state of the channel as we all contemplate prospects of slowing global growth and how the company will manage through any reversal back of the away-from-home with levers at its disposal..

James Quincey Chairman & Chief Executive Officer

Sure. I mean, firstly on -- firstly, let me step back both. The away-from-home channels, whilst we have recovered to our 2019 levels, the away-from-home channels have not yet fully recovered. And in part, the -- and we -- I think I've talked about this on previous call, we've lost outlets in the course of the pandemic.

That's true of the away-from-home, and that's also true of the fragmented grocery trades. And so there has been an impact on the number of outlets. It's not fully back. Of course, there is a distinction by sub-channel with away-from-home, particularly QSR has done well, particularly those with digital and drive-through have done well.

So the away-from-home channel, even in a country, can't be considered as a thing. You need to break it down into the different subcategories and really look at it by that. But again, globally, it's not quite back at the 2019. There are big distinctions depending on what sort of sub-channel we're looking at.

In terms of the current global status, yes, China very much impacted by COVID lockdowns, but there are other parts of Asia Pacific, Southeast Asia where there were pressures on the away-from-home channel. I mean, let me include Japan, which only just lifted the state of emergency, and we should start to see that improve.

So as you think about the rest of the year, there are places where there is recovery yet to come. And of course, if there are recessionary impacts, either because of recession or loss of purchasing power in the face of inflation in certain parts of the world, then that will be an offsetting factor as we go into it..

Operator

Our next question comes from Brett Cooper from Consumer Edge Research..

Brett Cooper

Can you address your thoughts on adding non-owned products to your or your systems offerings to win in digitization of your customer relationships? And then maybe in alcohol specifically to help scale the system in what is a new area for the company on an aligned basis across markets?.

James Quincey Chairman & Chief Executive Officer

I mean, we have a whole series of different situations around the world. I think the starting point is there's not one universal answer to this question. And part of that is because the nature of the retail landscape, the nature of the distribution systems and the nature of the alcohol regulation is different in different parts of the world.

We certainly start from the principle that our primary interest is in the brands of The Coca-Cola Company.

To the extent -- and you've heard me talk about like never say never in a kind of a probalistic view of things, to the extent that a case can be made for other products being on the trucks, probably other beverage products, including alcohol, and that is somehow going to make the system, the bottlers and it's going to sell more of our brands, then that is a question we're going to look at.

And there are certainly parts of the world. We're going down that road, has been successful in selling more Coke products.

Chile would be an example of that where there are other beverage brands, are typically alcoholic ones, whether that be beer or spirits on the truck and in the selling system, which has allowed us to have more salespeople with a digital overlay as we talked about on the previous question, so retailers can order things.

But ultimately, it's successful not because we can get more things on the truck, it's successful because we can sell more of the Coke brands. And that was demonstrably true in Chile. Other parts of the world and not necessarily the same initial starting point, and it might make more sense.

But the question will always come back to -- I'm always open to hear any ideas that are going to drive more business results and better business results. And my starting point for more and better business results is selling more Cokes and Coke products..

Operator

Our next question comes from Bill Chappell from Truist Securities..

Stephen Lengel

This is Stephen Lengel on for Bill Chappell.

Can you help us understand the ultimate goal of the [Coke] marketing campaign comparing regular Coke to Coke Zero? Is there a potential expectation that Coke Zero may be bigger than regular Coke in North America within the next 5 years?.

James Quincey Chairman & Chief Executive Officer

That's a simple one. No. I'm not sure there's anywhere in the world that Coke Zero is bigger than Coke. There are certainly some countries in the world where the combination of Diet Coke and Coke Zero sell approximately the same as Coke Classic. In the end, Coke is a great franchise.

We make available the classic version, the Coke Zero Sugar version, and we invite consumers to drink the one that best suits them. We are not trying to predetermine the mix structure. We are trying to offer the alternatives to get to invite the consumers into the franchise.

But no, specifically, I don't expect Coke Zero to overtake Coke Classic in North America in the short term..

Operator

Ladies and gentlemen, this concludes our question-and-answer session. I would now like to turn the call back over to James Quincey for any closing remarks..

James Quincey Chairman & Chief Executive Officer

Thank you, operator. Well, just to summarize, obviously, we're very pleased with our first quarter results. And while there are clearly more clouds on the horizon, our strategy is intact, and we are well equipped to execute and invest for sustained growth. Thank you for your interest, your investment in our company and for joining us this morning..

Operator

Ladies and gentlemen, this concludes today's conference call. Thank you for participating. You may now disconnect..

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2024 Q-3 Q-2 Q-1
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