Good morning, and good evening, ladies and gentlemen. Thank you for standing by for iHuman's First Quarter 2021 Earnings Conference Call. At this time, all participants are in a listen-only mode. After management's prepared remarks, there will be a question-and-answer session. Today's conference call is being recorded.

Now, I will turn the call over to your speaker host today, Ms. Cynthia Tan, Senior IR Director of the Company. Please go ahead, ma'am..

Thank you, operator. Hello, everyone, and welcome to iHuman's first quarter 2021 earnings conference call. Our earnings release was distributed earlier today and is available on the Company's IR website as well as our PR Newswire.

Before we begin, I would like to remind you that this conference call contains forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995.

These forward-looking statements are based upon management's current expectations and current market and operating conditions and related to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company's control, which may cause the Company's actual results, performance or achievements to differ materially.

Further information regarding this and other risks, uncertainties or factors is included in our filing with the SEC. The Company does not undertake any obligation to update any forward-looking statements except as required under applicable law. Today, you'll hear from Dr.

Peng Dai, Director and Chief Executive Officer, who will provide a general overview of the business and our operations, who will be followed by Ms. Vivian Wang, Director and Chief Financial Officer, who will provide additional details on the Company's financial results and outlook.

Following management's prepared remarks, we'll open up the call to questions. With that said, I would now like to turn the call over to our CEO. Dr. Dai, please go ahead..

Thank you, Cynthia. Hello, everyone. Thank you all for joining us on the call today. We are pleased to report another strong quarter as we reported a strong top line growth and further strengthened our leading position in the childhood edutainment sector.

Over the past quarter, China's online education market has continued to grow rapidly as parents and kid becoming increasingly receptive to online learning as a result of the ease of use flexibility and a variety of educational offerings that are available. Online learning apps have grown in popularity, especially among millennial and Gen-Z parents.

As digital native, they tend to view technology favorably and are more willing to use tech solutions to help their kids learn. Meanwhile, we are also seeing increasing demand among Chinese parents for high quality edutainment content that inspires their kid's natural learning interest while having fun.

Looking ahead, we continue to believe that the use of a variety of online tools for education is not a short-lived phenomenon, but it will be a long lasting and essential component of education that effectively serves the broader population.

During this quarter, we continued to expand our brand awareness and user base in online childhood edutainment market. We have always been committed to transforming learning into a fun journey for every child while lightening the burden for parents. One of the things we really tried to do is to create products from a child's point of view.

We create tailor-made content that is designed for each knowledge point within our apps. We saw all of creative elements and interactive designs that greatly help to cultivate creativity in children, which cramming courses and rote memorizing can never do.

We constantly look to inspire their curiosity by promoting the natural stages of their physical, intellectual, social, emotional and moral development. Our self-directed and interactive learning products create opportunities for kids to support the joy of learning and nurture their curiosity and passion for knowledge.

This business model is at a unique position in the market and our work so far has produced a very high entry barriers. At the end of the day, our favorite moment is when parents give us great feedback about their children's progress. We often hear that their kids become more motivated to learn and that they developed faster because of our apps.

Our products are also very useful for kids who live in less developed areas and don't have access to so much high quality educational resources that one might find in the big city. As long as they have a mobile device and access to the internet, they can enjoy a great educational experience with our self-directed product.

This inspires us to constantly rollout product enhancements, expand our content offerings, improve our edutainment technologies, innovate and launch new products that deliver truly unique, interactive and immersive learning experiences that are both fun and educational, and achieve our goal of long-term sustainable growth.

So now, I'd like to walk you through our business development and operation results. We are pleased to see continued growth across the board.

In the first quarter of this year, revenues from our learning services increased by 233% year-over-year to RMB192 million, and our average total MAUs rose by 97% year-over-year to 16.12 million, both of which were new record highs. The solid growth was driven by our unrivaled educational content and the best-in-class technology.

In terms of key recent business development, we continue to optimize and diversify our offerings by enriching the interactive content in our self directed learning apps and expanding our content verticals.

Our dedicated focus and relentless efforts to refine our products enabled us to provide a superior user experience and to further expand our competitive mode.

In terms of new products in our pipeline, last quarter, we announced a strategic partnership with Oxford University Press on which we co-develop and co-promote a comprehensive level reading app called iHuman Readers, which combined Oxford University Press world-class content with our advanced edutainment technologies.

Currently, we are working diligently to co-develop features for a interactive library containing Oxford's most comprehensive level reading series of over 1,000 books, including world renowned Oxford Reading Trees, TreeTops, and Project X CODE programs.

We are also working as a first industry partner to co-develop and digitally published over 100 exclusive and highly interactive level reading books called Fantastic Friends series and a customized AI powered assessment module.

Development is well on track, and we expect to officially launch this product around the middle of this year, which we believe will further enhance our brand recognition and expand our demographic coverage.

Even though the product hasn't been officially launched yet, we are particularly proud to have received Oxford's best innovative and empowering Partner of the Year award for all of the work we have done so far on this innovative collaboration. We are also making solid progress, developing our next generation AI content for different subjects.

Notably, our iHuman Chinese Reading, which is currently as a child stage has been designed based on our belief that learning is most effective when kids have fun by combining creative educational content with AI technologies.

The product will provide children with an immersive and interactive experience to learn about classical Chinese literature and culture; hone their reading skills and boost their confidence with public speaking.

Coupled with high quality in app content, our Chinese AI offering also provides responding offline materials such as picture book, flashcards and mind maps, which can be read aloud with a simple piece of reading pay.

This not only creates a closed loop learning journey that seamlessly connect online and offline world, but also addresses parents concerns about excessive screen time when kids learn online.

In addition, we are also rolling out new products and services to further expand our comprehensive portfolio that better support they are around development of kids. In particular this summer, we will launch iHumanpedia, which will help to illustrate hard-to-understand STEM-related material with short and captivating cartoons and videos.

Kids can interact with animated characters who are ready to answer various questions was vividly illustrated videos and learn while dynamically interacting with the characters. The AI based the testimonial can track their progress and boost their motivation.

To ramp up, we are encouraged by our strong performance in the first quarter and believe it provides a firm footing for our development throughout the rest of this year. Moving forward, we will continue to follow our guiding principle of helping kids to enjoy their childhood and inspire their natural interest in learning.

We will focus on developing the best edutainment content, while driving industry-leading technological innovation by constantly refining and expanding our product offerings and enhancing our technical capabilities through further investments in R&D.

We believe this will ensure a great user experience and a sustainable business growth over the long-term. With that, I will now hand the call over to our CFO Vivian to talk about our financial results..

Thank you, Peng, and thank you everyone for joining the call. I will now walk you through our financial results. With no doubt, all the financial data that I talked about will be presented in RMB. First, I will briefly recap our financial performance for the first quarter of 2021 with robust growth.

Quarter revenues in Q1 came ahead over expectations increasing 191% year-over-year to 227 million. This was mainly due to a rapid growth in revenues from our learning services, which leads 233% so hit a record high of 192 million.

The robust growth was powered by our user based expansion and enhanced the user engagement as we continue to build on our unrivalled reputation for superior product quality.

During the quarter, we further strengthen our leading position in the childhood edutainment sector and saw increased attraction for our products among millennial and Gen-Z parents who appreciate the curiosity that our products promote.

Average total MAU of our online business reached a record high of 16.5 million in Q1, an increase of 97% from the same quarter last year. The number of paying users also reached a record high of 1.68 million.

We have delivered four consecutive quarters of triple digit top line growth year-over-year, which speaks to our proven educational products and constant innovation capabilities and industry leading edutainment technologies.

Revenues from learning material and devices were 35 million, an increase of 71% year-over-year, primarily due to resumption of offline business activities as a result of the alleviation of COVID-19 pandemic. Along with the rapid growth of our online business which has the higher gross margins, our gross profit and gross margin remained solid.

Gross profit was 161 million, an increase of 212% year-over-year. Our gross margin reached to 71% in Q1 compared with the 66% in the same period last year. I'll move on to our operating expenses now. Total operating expenses were 158 million, which increased to 191% year-over-year.

Excluding SBC, our total operating expenses were 151 million, an increase of 178% year-over-year. As an R&D and product driven company, we have always focused on R&D to maintain our core competitive advantages. Our R&D expenses were 82 million, an increase of 149% year-over-year.

Excluding SBC, R&D expenses were 78 million, an increase of 138% year-over-year, primarily due to rise in payroll-related expenses and outsourcing expenses, as we continue to expand our R&D capabilities and to enhance and develop our educational products and services.

Our sales and marketing expenses were 53 million, an increase of 237% year-over-year. Excluding SBC, sales and marketing expenses were 52 million, an increase of 230% year-on-year.

This was a primarily due to an increase in advertising and promotion expenses as we specifically strengthened our brand reorganization as the public listed company and marketing efforts to supplement organic use of growth, as well as an increase in payroll-related expenses.

Even though, we accelerated our marketing effort in recent quarters, which was an effective supplement to our organic user growth. The vast majority of our user growth few came from word-of-mouth referrals. And as a percentage of total revenues, our sales marketing expenses stayed at the relative low levels.

Our G&A expenses were 23 million, an increase of 303% year-over-year. Excluding SBC, G&A expenses were 21 million, an increase of 269% year-over-year, primarily due to an increase in payroll-related expenses and professional fees. Operating income were 3.6 million compared with operating loss of 2.5 million in the same period last year.

Adjusted operating income was at 10.7 million compared with an assistant operating loss of 2.5 million in the same period last year. Net income was 7.1 million compared with a net loss of 1.6 million in the same quarter last year. Adjusted net income was 14.2 million compared with an adjusted net loss of 1.6 million in same quarter last year.

Basic and diluted net income for ADS were both $0.13 compared with basic and diluted loss of $0.11 in the same period last year. Adjusted diluted net income for ADS was $0.26 compare with an adjusted diluted net loss for ADS of $0.11 in the same quarter last year.

Deferred revenue and customer advances were 318 million as of March 31, 2021 compared with the 269 million as of December 31, 2020, primarily driven by our user expansion and enhance the user engagement. Cash and cash equivalents were 841 million as of March 31, 2021 compared with 862 million as of December 31, 2020.

As a result, we have a healthy balance sheet with a strong cash balance and no debt. The majority of our current liabilities is deferred revenue, which actually gave us a brief visibility on our future revenue growth. With that, I'll now provide our business outlook.

Based on our current estimates, total revenues for the second quarter of this year are expected to be between 217 million and 227 million, representing an increase of 102% to 111% year-over-year.

This reflects the expected and continued expansion of the Company's learning services, and also takes into consideration that the second quarter is normally a slow season for the Company. These estimates represent management's current and preliminary view, which is subject to change. That concludes our prepared remarks.

Operator, we're now ready to take questions. Thanks..

We will now begin the question-and-answer session [Operator Instructions]. The first question comes from Mark Li from Citi. Please go ahead..

Hi, management. Congratulations on the results and thanks for the presentation. I have two questions. Number one, may I ask how the development for our AI course preparation, and can you share a bit more on the outlook update? And secondly, would you share any view on the potential recreation and our initiatives to work around that? Thank you..

Thanks Mark. I will answer the first question. So about our first AI course, which is iHuman Chinese Reading, we have done a few trial runs starting from April and up to now the conversion rate is better than our expectations.

And based on our current data, the first month completion rate was as high as high 90%, so which already outweighed the performance of the other similar products available in the market.

And also, from the first couple of weeks, we also get a lot of positive feedback from kids and their parents who recognize that our product innovation help kids learn while having fun.

The young kids like to play with our content and like to learn using our products repeatedly almost every day, so -- which naturally improves their reading skills and also enhances their comprehensive Chinese literacy through our design, fun and interactive activities.

And going forward, we will also continue to build out more capabilities and functions within this product and further optimize the performance and adding more content going forward, yes.

And, Mark, this is Vivian. I will answer the second question about the regulations. So based on our understanding of policies currently in place, recent supervision of after-school tutoring is basically reinforcing our government's previous focus on a few key areas of concern.

So, the first one is the prime courses ahead of syllabus, which adds significant pressure to students.

And second one would be the regulations related to advance payments for tuitions and fees, as well as high pricing of the courses, some of which are too high and place extra burden on parents and also raise public concerns about the fairness or equality of education.

And third one would be false and excessive advertising, which causes heightened anxiety for parents and kids, and so on. So while the recent, more detailed policies gave us further guidance in those areas, we believe what we offer to parents and children are in line with the healthy online education that the policies aim to address.

So on the content side for our current products and business lines also self-directed learning apps, we mostly operate in the edutainment segment, which combines both education and entertainment elements, our core value of offering innovative edutainment content echoes with the government's call for a fun learning experience.

We creatively made content that is designed for each knowledge point within our app, which are full of creative elements and interactive designs that really helped to cultivate creativity in children, help them to explore the joy of learning, and the -- and nurture their curiosity and passion for knowledge.

So this is something -- those memorizing and priming courses for exams or competitions can never do. In addition, our apps also allow parents to effectively manage the children's screen time to help protect their eyes and ensure that the kids are learning at a desired proportionate pace.

Even for kids who live in less developed areas and don't have access to high-quality education resources, as long as they have a mobile device and access to the internet, they can actually enjoy a great educational experience with our products.

So in essence, our products support general education, foster a love of learning, and care for children's mental and physical health, which is the direction we believe the current policies and regulations and successful trends are heading.

And on the advertising side, we have been a content and product focus company and have always aimed to build a healthy business model. We have mostly relied on our superior product quality and word-of-mouth referrals to grow our user base. Our products keep ranking No.

1 in the Apple attached app store education category almost every day since the end of 2018 and we also get recommended by our third-party channels. So although we've been a bit more active in terms of branding and marketing as a sophisticated supplement recently, majority of our user growth feel came from organic growth.

We're not blindly burning cash for customer acquisition, but rather focus on R&D to constantly optimize our products to keep our differentiation and sustain our long-term growth. So, we believe regulations on promotional apps and a number of these other areas will actually help the industry become more rational and sustainable going forward.

So to summarize, our potential regulations could actually help to bring the industry back to a healthier and more sustainable.

And as proven repeatedly by historical experience, it could also accelerate consolidation, and in the longer term, potentially benefit leading companies like us who are always aiming to be compliant with all the regulations and bring the best-in-class product to our customers. I hope this answered your question, Mark. Thanks..

Thank you, Peng and Vivian..

[Operator instructions] Our next question comes from Lauren Zuo from Credit Suisse. Please go ahead..

Hi. Thanks, management, for taking my question. Congrats on the strong results. So I have two questions regarding your product. First, would you share more color on the new product and how would you differentiate your product content or quality with competitors? The second is about the R&D expenses.

What would be your expectation on the R&D spending this year and next year, and would you share more color on the magnitude of R&D? Thank you..

Thanks, Lauren. This is Peng. So about the first question, our new product, actually, as we mentioned earlier, we do have several new products in sight. As we mentioned earlier, we just launched our first-generation AI product, iHuman Chinese Reading in April.

And as I introduced earlier, we do see a lot of good early but promising results from our trial runs. And for these products, we believe it helps children to learn about classical Chinese literature and culture and improving their reading skills and boosting their confidence with public speaking.

And our key feature, our major difference versus the competing products is that, we do create a more immersive and interactive way of learning with our products so that children can enjoy a lot of fun with our enhanced animations and with more diversified interactions during the learning progress.

And the second new product is iHuman Readers, which I also introduced earlier. So it's a co-work with Oxford University Press. And in general, there will be an interactive library containing Oxford's most comprehensive reading series of over 1,000 books. And also, there will be a customized AI-powered assessment module.

So, these two parts will both be very differentiating factors versus all the other English-level reading products available in the market because this is -- the Oxford Reading Tree is a very famous brand among the English-level reading brands. And also, this is the first time to we co-create a children-focused English reading assessment tool.

So I do believe this will be a very important innovation for this whole industry. And also, we do have the co-creation of 100-level reading books of the new series, which is called Fantastic Friends. And for these new IP, we will create a lot of interactions and animations so that we can create an even more engaged reading experience for children.

So with that part, we do get a lot of good feedback and even the Best Innovation Award from Oxford this year. So -- and also, as we mentioned earlier, we are building a more comprehensive portfolio that better supports the all-around development of children.

So as the first step, so this summer, we will launch a new app, iHumanpedia, and this will help to illustrate a hard-to-understand STEM topics with the short cartoons and a lot of aim gamified innovation.

So kids can interact with animated characters and also learn about STEM-related topics by watching those fun animations and exploring the dynamic interaction. At the same time, we are also planning and working on some other apps about our coding and other topics, which will be released later this year or next year.

Yes, these are basically our new product plan in the pipeline. Thank you..

And regarding your second question, Lauren, about the R&D expenses, so currently, in Q1, R&D expenses is around 82 million, and we do plan to further increase our investment into the R&D going forward.

So as an R&D-centric company, we will keep reinvesting a lot into R&D because not only by which can we sustain our long-term growth by providing differentiated products and keep ahead of on our technology advantages. So yes, we believe this devotion to high-quality content and advance edutainment product should differentiate from our competitors.

So we'll keep investing pretty aggressively into R&D going forward. Thanks..

[Operator instructions] Our next question is from Betty Zhou from Essence Securities. Please go ahead..

Hi, management. Thank you for taking my question. I have two questions. First one is about the staff situation. Can management elaborate on the staff profile of our company now? Also, it would be better if you give us more color about the personnel plan this year. My second question is related to the flagship product, GoPlay Chinese.

Can management assure the operation trackage of this product this year? Thank you..

Thanks, Betty. So regarding the personnel or headcount plan, we do plan to kind of add pretty aggressive in terms of headcount. So currently, we already have roughly 1,200 people, and the majority of which are R&D people. And I said earlier, we will invest pretty aggressively into R&D.

So, we do plan to increase our headcount because we have a lot of the new product in our pipeline. We also want to continue to enhance and optimize our existing products and continue to provide better experience for our customers. Yes, so we do plan to increase our headcount pretty aggressively..

And thanks, Betty, for your second question about our plan for our flagship apps, iHuman Chinese. Yes, we do have a lot of initiatives to further drive these apps. The first one, we will continue to update the new content within the newly introduced package, which is the traditional Chinese medium package.

So we are we launched that, but we are still working on some new content and new product in that part. And the second one will be we will also introduce another new package, which is the traditional Chinese coding package. Yes, this will also further expand our content offerings for the children.

Number three, we will add more reading and practicing functions within these apps because we do believe while they learn the kids will do need more opportunities to get more practices and reading exercises.

And number four, we will continue to refresh the previous character learning units based on big data analysis because as we mentioned earlier, we are continuously optimizing and updating those in our course element based on the user feedback and based on our data analysis, so that we can make this whole app a new -- always in a new way.

As the last one will be we will create more physical learning materials and a companion product for iHuman Chinese because we do see a lot of good momentum with these -- on those selling package or bundle selling strategies because we do see the parents will need more companion and physical learning products for the children beyond the online offerings.

So, yes, these are our major initiatives for iHuman Chinese app moving forward. Thanks..

[Operator instructions] Our next question comes from [indiscernible] PRN Asia. Please go ahead..

Hi, management. Could you please add some colors about the traffic acquisition? Yes. Thank you..

I'm sorry. I didn't quite hear your question..

For our customer acquisition, we believe we have our own principles. So the first one is in terms of this customer acquisition, we always believe that product quality is the dominant driver of our business.

So, these kinds of good products and high-quality content bring us strong word-of-mouth referrals and further drive our massive organic user growth. So, this is the foundation of our business model. And the second one will be we do have a lot of strength in channels.

So our app has been ranking very high on Apple app store or the other major Android store. So this will help us to give us some more high exposure to users in those different channels. And third one will be moving beyond, we are also exploring new growth channels, for example, like OTT and other smart devices and also social committee.

And also, we will leverage our online-offline channel synergies because we do have a huge offline network. We see kindergartens and the educational organizations all around China. So this will also help us to get more access to more user base.

And going forward, we will follow the same user growth principles and continue to expand and roll out the high-quality product to fulfill their demands so that this kind of organic growth model will be sustainable. Yes, thanks..

This concludes our question-and-answer session. I'd like to turn the conference back over to Ms. Cynthia Tan for any closing remarks..

Thank you, operator. In closing, on behalf of iHuman management team, we'd like to thank you for your participation on today's call. If you require any further information, feel free to reach out to us directly. Thank you for joining us today. This concludes the call..

Thank you everybody..

Thank you..

Bye-bye..

Bye-bye..

Bye..

The conference has now concluded. Thank you for attending today's presentation. You may now disconnect..