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Communication Services - Entertainment - NYSE - US
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$ 1.68 B
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EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2024 - Q3
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Operator

Greetings, and welcome to the AMC Entertainment Holdings' Third Quarter 2024 Earnings Webcast. [Operator Instructions] Please note, this conference is being recorded. I'll now turn the call over to John Merriwether, Vice President, Capital Markets and Investor Relations. Thank you. You may begin..

John Merriwether Vice President of Capital Markets and Investor Relations

Thank you, and good afternoon, everyone. I'd like to welcome you to AMC's third quarter 2024 earnings webcast. With me this afternoon is Adam Aron, our Chairman and CEO; and Sean Goodman, our Chief Financial Officer.

Before I turn the webcast over to Adam, let me remind everyone that some of the comments made by management during this webcast may contain forward-looking statements that are based on management's current expectations.

Numerous risks, uncertainties and other factors may cause actual results to differ materially from those that might be expressed today. Many of these risks and uncertainties are discussed in our most recent public filings, including our most recently filed 10-Q and 10-K.

Several of the factors that will determine the company's future results are beyond the ability of the company to control or predict. In light of the uncertainties inherent in any forward-looking statements, listeners are cautioned against relying on these statements.

The company undertakes no obligation to revise or update any forward-looking statements whether as a result of new information or future events. On this webcast, we may refer to non-GAAP financial measures such as adjusted EBITDA, constant currency, contribution margin, among others.

For a full reconciliation of our non-GAAP measures to GAAP results, please see our earnings release posted in the Investor Relations section of our website earlier this afternoon. After our prepared remarks, there will be a question-and-answer session.

This afternoon's webcast is being recorded and a replay will be available in the Investor Relations section of our website at amctheatres.com later today. With that, I'll turn the call over to Adam..

Adam Aron Chairman, President & Chief Executive Officer

The Lion King and Moana 2. Adding to the excitement is Universal's highly-anticipated Wicked, the adaptation of the 21-year-running [ secular ] successful Broadway musical ever. Some people in the know are telling me that they think Moana 2 could eclipse and outshine even the success of Inside Out 2. And early critic reviews of Wicked are stellar.

Wicked is already being described as "a masterpiece." Notwithstanding the success of Taylor Swift's record-breaking Eras Tour concert movie, which was the top movie in last year's fourth quarter, as well as Beyonce's Renaissance film, both of which are our very own creations here at AMC, we anticipate that the Q4 2024 domestic box office will emphatically surpass last year's Q4 results.

And that's just the beginning.

It is AMC's belief that the 2025 domestic industry box office should easily surpass that of 2024, with bankable titles hitting our theaters next year, such as Paramount's Mission Impossible 8, Universal's Jurassic World 4, and Disney's Captain America, Snow White, the new Thunderbolts, and of course Avatar 3, as just some of the big movies coming next year.

And as for 2026, 2026 can make 2025 look small. We currently believe that the domestic box office will be bigger still 2 years out. Movie theater ticket sales should continue to build led by some truly blockbuster releases, including the next chapters of the Avengers, Star Wars, Batman, Super Mario Bros.

and Toy Story franchises lighting up our huge silver screens at AMC in the United States, Odeon in Europe, and AMC Cinemas in the Middle East. The buzz and excitement surrounding theatrically released movies over the next 2 years is nothing less than palpable.

We believe that as the industry's largest player, and an increasingly efficient one at that, AMC is well poised to benefit from that highly likely increase in moviegoing. The other accomplishment of vital importance by AMC in the third quarter of 2024 was our continuing to successfully strengthen our balance sheet.

As you know, in the quarter, we announced that we extended up to $2.4 billion of our long-term debt maturities from 2026 to 2029 and 2030. That is a big step forward for AMC. So too is that in 2024 year-to-date, we paid down some $345 million of debt and raised some $250 million gross proceeds of equity.

This all translated to ending the third quarter with some $527 million of cash on hand. I have said many times that cash is king and that AMC must maintain ample cash reserves. Similarly, paying close attention to our balance sheet has been a mandatory priority at AMC Entertainment.

These are among the major reasons why AMC has survived these past 4.5 years at a time, by contrast, when so many of our competitors failed. As we move forward, we will continue to take actions as needed to keep our cash reserves robust and to lessen our debt.

Before I turn the call over to Sean, I've been asked by many of our retail shareholders to give you an update on our AMC Perfectly Popcorn home offering. So here it goes. We could not be more pleased with response both from retailers and by consumers to our ready-to-eat and microwave lines of popcorn.

As you'll recall, it was launched exclusively at Walmart in 2023 on walmart.com and at more than 2,500 Walmart stores for our ready-to-eat popcorn and at 500 Walmart stores for our microwave corn.

In 2024, this year, we successfully added Kroger, Publix, Meijer and Amazon.com online, bringing our store count now to well more than 6,000 locations selling AMC Perfectly Popcorn. For 2025, Walmart and Kroger have advised us that they are adding our microwave line in up to 4,000 or more of their stores on top of where it was carried previously.

We also added Hy-Vee and Associated Wholesale Grocers, which supplies several dozen regional and smaller grocery chains. As a result, we would expect to see AMC Perfectly Popcorn on the shelves of as many as 10,000 or more retail locations by earlier midyear 2025. That's about 4x where it was in mid-2023.

Our distribution footprint is expanding so rapidly because sales of our home popcorn are brisk. And it is AMC Perfectly Popcorn that is actually driving the category growth. Successfully launching a new packaged goods food product for the home is not at all an easy task. Most people who try fail.

And as I just said, at AMC, we could not be more pleased about where we are only 18 months after initial product launch. With that, I'll now turn the call over to Sean Goodman, our Executive VP and Chief Financial Officer, to take you through the third quarter in more detail.

And then I'll return afterwards for a very important update on our plans for our growth trajectory ahead.

Sean?.

Sean Goodman

one, liquidity; two, reducing financial leverage and strengthening the balance sheet; three, investing in our existing business; and four, investing in attractive, high-return growth initiatives. Before handing the webcast back over to Adam, a couple of quick additional points worth noting.

Q3 net cash used in operating activities was $31.5 million, and we ended the quarter with cash of $527.4 million, excluding restricted cash which was $49.7 million. Based on our box office forecast, we would expect net cash provided by operating activities to be positive in the fourth quarter. CapEx net of landlord contributions was $50.2 million.

And we continue to expect net CapEx in 2024 to be in the range of $175 million to $225 million. The deferred rent balance at the end of Q3 was approximately $38 million. We plan to reduce this balance by another $2 million during the fourth quarter.

And from a theater portfolio perspective, during the quarter we closed 11 underperforming locations and we opened 1 new location. This will bring the total number of locations closed since 2020 to 187 and the total new locations opened to 61, for a net reduction of 126 locations or approximately 13% of our locations at December 31, 2019.

And we continue to see that the 61 new locations very significantly outperform the 187 closed locations.

So in summary, the box office recovery has resumed and our profit enhancement initiatives that are yielding record results, plus the actions that we continue to take to strengthen the balance sheet, position us very well to capitalize on what we expect will be an increasingly strong box office through the remainder of 2024 and in 2025 and beyond.

And with that, I'll now hand the webcast back over to Adam..

Adam Aron Chairman, President & Chief Executive Officer

fish where the fish are. Moviegoers clearly want PLFs, and through AMC's G.O. Plan, we have every expectation of improving the quality and increasing the number of our PLF auditoriums. Under the auspices of AMC's G.O. Plan, we would expect to continue to increase the number of our IMAX auditoriums.

But more importantly, we intend to upgrade many to IMAX's latest technology. Not so long ago, only 42 of our 223 IMAX theaters offered the superb IMAX with laser product, including laser projection and its enhanced 12-channel sound system, along with significant recliner or plush rocker seating upgrades. We are optimistic that AMC's G.O.

Plan will enable us going forward to have IMAX with laser installed in more than 2/3 of our IMAX deployments. We are also proud of our success, our clear success, in establishing the Dolby Cinema PLF brand in the United States. As a result of AMC's G.O. Plan, we would expect to increase the number of our Dolby Cinema locations in the U.S.

by 25%, bringing our total globally up to about 214. As envisioned in AMC's G.O. Plan, we further expect to more than triple, more than triple, the number of our PRIME at AMC auditoriums, PRIME day, our U.S. house brand PLFs, from the current 31 to what we hope will get up to about 100.

We indeed hope to have 100 of these wonderful offerings in which no royalty has to be paid to a third party, I might add, installed in our theaters over the next several years.

Beyond our so-called PLFs, also in another press release that will be issued tomorrow, we will unveil a new auditorium product, that I don't think any of you have heard about yet, called XL at AMC. XL stands for extra large screens, and will be yet another AMC innovation and one of the many premium experiences that AMC will offer to our guests.

It is modeled after something that we've been testing and piloting in Europe over the last year where, over the past 12 months, we have quietly but successfully introduced some 68 XL screens across Europe. XL, or XL at AMC, lets us brand and leverage other offerings currently in place or envisioned for Odeon and for AMC.

For example, here in the United States, we already have extra large screens in place at almost all of our theaters presently, but they've never been marketed as such.

Now we're just not living in the laurels that we have large screens, we're combining some of these larger screens with a new laser projection that has been or will be deployed in our theaters. Specifically, the brand standard for XL at AMC here in the United States will include screens that are sized only 40 feet or wider.

What's more, in our new XL product, we will especially offer another upgrade in immersive sight and sound, the latest 4K laser projection technology. Thanks to AMC's G.O.

Plan, we anticipate rolling out approximately 50 to 100 XL at AMC screens in the United States within calendar year 2025, with a potential to grow the total number of XL at AMC screens in the United States to between 200 and 250 screens over time in addition to our XL screen count in Europe.

With the introduction of AMC XL, we will specifically identify the largest screen or screens in the theater, equip them with the best in 4K laser projection, and through XL at AMC branding, arm our guests with the knowledge to select their auditorium of choice when reserving their seats.

In Europe, we are currently charging an extra euro or an extra pound for our XL screens.

We've not yet decided whether it's smarter to charge an extra dollar here in the United States or instead to keep our current pricing as is, and instead generate our financial returns from the added patronage that will come our way, thanks to offering a clearly superior and guest-pleasing consumer offering.

Taking all this together, adding IMAX screens, upgrading our current IMAX screens to IMAX with laser, increasing accounts of Dolby Cinema and PRIME screens, and introducing XL at AMC and introducing XL in Europe, AMC's G.O. Plan features as its hallmark a significant commitment to building upon AMC's now massive competitive lead in PLF moviegoing.

It's our view that these investments in premium auditoriums are an ambitious and an aggressive step and indeed going on offense. They have the likelihood of generating attractive shareholder returns for our much-deserving retail shareholder base and those institutional investors who care to join them.

That so, given their popularity, of premium screens, not only with moviegoers, but also with movie studios who tell us constantly that they recognize and seek out the unparalleled audience experiences and creative opportunities that AMC offers through our premium screens at AMC theaters. Two final thoughts about AMC's G.O. Plan.

First, it does not pertain exclusively to our domestic theaters. Our Odeon team in Europe is excited about the opportunity to roll out internationally as well, where industry PLF screen density is lower than that of the United States and a differentiated experience as evidenced in our PLF resonates with consumers extremely well.

Similarly, in terms of theater renovation in Europe and the introduction of new theaters into our fleet, we've already identified opportunities to add theaters or to develop a meaningful number of additional luxe cinemas, especially in the United Kingdom.

Our luxe theaters heretofore introduced in Europe have been quite a successful innovation by AMC. These theaters, as you know, those have upgraded amenities, including reclining seats, premium auditoriums, handsome theater lobbies, and enhanced bars and concession areas.

Audiences have been keen on our luxe cinema experience in Europe and, happily for us, theater landlords, eager to drive footfall to their developments, often have been quite willing to provide a substantial portion of the required capital investment, resulting in healthy financial returns for AMC. The second thing that I want to stress about our G.O.

Plan is that we will carefully marry our Going on Offense Plan with respect to added capital investments with our financial ability to do so. We can either go fast or go slow. We said 4 years to 7 years, but we will not get ahead of our skis.

As we see it today, substantially heightened CapEx levels will only occur with rising EBITDA or a sense within our shareholder base that it is wise to increase the pace of equity raising, not just to maintain our cash reserves or manage our debt load, but also for the purpose of increased capital expenditures specifically aimed at accelerating our growth.

Thank you for listening today. Life's not all rosy. We had a good quarter, but we still have challenges to navigate. Most obviously, adjusted EBITDA in calendar year 2024 is expected to be but a fraction of where it was in 2019 pre-pandemic. And we are well aware that it's not yet where we will need to get it to be.

But even so, the quick synopsis of this call is fourfold. One, the third quarter was a success at AMC. Two, we have been smartly managing our cash levels and then are determined to keep our cash reserves robust, just at the same time as we're actively addressing the amount and timing of our debt obligations.

Three, a rising box office fills us with optimism for the remainder of 2024, 2025 and 2026. And four, we have a plan and are committed to going on offense again.

Looked at as a whole, assuming we continue to do all the right things in managing this company, in making sure that our liquidity and leverage is well managed, that our business is operating efficiently, and that we produce rising EBITDA in the years ahead, we could not be more confident about the future for AMC. Sean, that concludes my remarks.

Let's open up the webcast for questions both from our retail shareholders and from our equity research analysts..

Sean Goodman

Thanks, Adam. So we have questions from the retail shareholders. And I'll ask just a few of those and then we'll pause and see if there's any questions from the equity research analysts. Starting with questions from our retail shareholders. The first one relates to the loyalty programs, our AMC loyalty programs.

The question is really, are there plans in place to enhance or change these loyalty programs at AMC in the future?.

Adam Aron Chairman, President & Chief Executive Officer

I'm actually very glad you asked that question because, as you know, I'm a marketing guy by training, and I'm so proud of what AMC has done in the area of loyalty. We have 3 major programs that have massive enrollments. And each of the 3 is vital to our success. A couple of years ago, we launched something called AMC Investor Connect.

It was a free program for our retail shareholders to join that would get them frequent benefits at AMC, including the occasional free-this and free-that. Normally, they're buying a movie ticket when they're there, which is a good thing too, right? We have 1.4 million members of that program. We're communicating to them almost on a monthly basis.

We're coming out with significant offers to them 4 to 6 times a year. This is a group that has been very loyal to AMC. And in fact, we track their patronage because they also were enrolled in AMC Stubs, our frequent moviegoer program, so we could see what movie tickets they were buying.

And our AMC Investor Connect population, 1.4 million strong, is about twice as loyal to AMC as our regular AMC Insider Stubs members and like infinitely more loyal to AMC than the great population as a whole who are not in our loyalty program. That's program one.

Program two is AMC Stubs, which is our play-for-points, movie theater equivalent of a frequent flyer program. Over the years, we've enrolled, I think it's 34 million households, U.S. households, in AMC Stubs. It was only 2.5 million households when I joined the company 9 years ago. This has been a massive area of increase for AMC.

Back when I joined AMC, about 19% of our guests were playing for points through AMC Stubs. In the third quarter, and in fact, for the latest 12 months ending September 30, 48% of our guest tickets are purchased by members of the AMC Stubs program.

And it's not just that we've got a lot of consumers intrigued with playing our game, it's so important for us. Because, remember, we know the movie ticket buying habits of the members of our AMC Stubs program.

So if you went to see Mission Impossible 7 last year, guess who's going to get a lot of marketing to see Mission Impossible 8 in 2025? If you show up as a Stubs member to see Wicked 2 weeks from now, guess who's going to get a reminder next Thanksgiving when Wicked part 2 comes out? We actively market through e-mail, push notification and text literally billions of times a year to the members of our Stubs program.

It's an immensely important and successful program for us. And then the third program, which is actually a subset of AMC Stubs, is AMC Stubs A-List, our subscription program, where under current rules, for somewhere between $20 and $25 a month, you get to see up to 3 movies a week. You may recall that the pandemic just gutted A-List.

We had to pause the program for a couple of years because there's no point in having a subscription program when movie theaters are closed for months on end or when there are very few movie titles coming out. Fortunately, since we reopened our theaters and restarted AMC Stubs, we've seen a dramatic increase in the number of members.

And I believe the count that I last saw was up about 2/3 in terms of AMC list active paying current members today as contrasted with the number we started with coming out of the pandemic pause.

The only other reason I'm just so excited to talk about Stubs and A-List endlessly is because I don't want to announce it today, I don't want to announce it tomorrow, we're going to announce other things, but I can tease this audience to tell you we have some significant enhancements coming both to the Stubs program and the A-List program in 2025.

We've been working on this for almost a year. We did a lot of market research in 2024. We test-marketed some of these things in a few cities. We're confident they're going to work. We're confident they're going to drive significant improvements to our bottom line and make both the A-List and the Stubs programs all that more appealing to their members.

So watch this space for important Stubs and A-List announcements for 2025..

Sean Goodman

It's exciting stuff. And the next question here is about investment spend.

Can you talk more about the financing and timing of investments that we're trying to make in the future?.

Adam Aron Chairman, President & Chief Executive Officer

Sure. For the past several years, we've been investing about $200 million a year in CapEx. What we've announced with the AMC G.O. Plan is that we're going to invest in CapEx in our fleet of theaters somewhere between $1 billion and $1.5 billion over the next 4 to 7 years. Now at the slowest, that's a little bit more than $200 million a year.

At the fastest, it's $375 million a year. We'll decide how much we're spending in the future years. Only by applying the fiscal discipline that you practice as our CFO, and I've talked about on this call already.

We've got to marry our spending with either rising EBITDA which could fund increased spending, or alternatively, if our shareholders were to tell us that they think it's smart of us to increase capital expenditure spending, specifically with the purpose in mind of accelerating growth.

So the exact timing and speed is something that we'll decide over the course of the next several years. But as we outlined on the call today, we have a lot of very specific ideas of opportunity in the company that could turbocharge our EBITDA returns..

Sean Goodman

Thanks, Adam. And Diego, let's pause with the retail investor questions and see if there are any questions from equity research analysts..

Operator

[Operator Instructions] Our first question comes from Jim Goss with Barrington Research..

James Goss

Adam, I know you are all about the creative use of your platform. I was wondering if you might talk a little bit about AMC's participation and the effort by IMAX, I'm sure its biggest partner, to exhibit the Penn State-Washington football game live on selected IMAX screens.

And sort of on a related basis, is there any likelihood you might try to initiate a similar program since you would arguably have greater available screen capacity? I assume rights issues are the primary obstacle and the level of interest in specific games tend to be very localized.

But how do you approach this opportunity? How do you size it? And maybe this new emphasis on the XL screens might tie into this..

Adam Aron Chairman, President & Chief Executive Officer

Thanks for the question, Jim, and hope you're well. I spoke with Rich Gelfond, the CEO of IMAX, as recently as yesterday about their Penn State-Washington initiative. We've long been in IMAX's corner. We represent, as I said, almost half of the total U.S. IMAX screens in the United States.

Provided they can get a suitable window, an exclusive theatrical window, we're -- we'll do just about anything with IMAX. And I'm optimistic that IMAX could do some interesting things, not just related to Penn State-Washington, but other things as well.

And I've got a lot of confidence in Rich to make good things happen for IMAX, which in turn makes good things happen for AMC. If he brings us the Penn State-Washington game, we will play it, of course. That triggers the whole question about sports and sports rights.

I've long believed that sports programming is extremely an attractive alternate programming opportunity for AMC. You'll recall that for 2 seasons we carried NFL games, but we did so under some quirky rights from -- given to us by DIRECTV. We couldn't ever mention the word NFL.

We couldn't ever mention a team name because those were proprietary trademarks of the league and the clubs. And we can only carry the wrong games, which are out-of-market games. Like here in Kansas City, they only want to watch the Chiefs. When you are in Chicago, they want to watch the Bears.

Like I'm sure that Jacksonville-Seattle game is a great game, but the games that we ought to be playing are home games. And we ought to do it in full cooperation with the NFL, not going around them. There are some things we are willing to expand that with.

Even in football, we've been quite intrigued about carrying nationally broadcast games, whether that's the Thursday night games or the Saturday night games or the Sunday night games or the Monday night games, or the playoff games. We don't have those rights yet, but we will continue to work with those entities that can get us those rights.

And when we succeed, we'll be very happy and we'll test it and we'll bring it out and see what happens. I think you mentioned college football. What we've long thought that, while the teams may have regional appeal, there are a lot of teams with a lot of regional appeal in a lot of regions.

So I will hope that we'll also continue to introduce conversation with collegiate sports to see what kind of collegiate sports we can carry. Obviously, would be different collegiate teams that we'll be following in different cities around the country. We had good success with things like UFC and other things that we tried a couple of summers ago.

Certainly we'll try to bring some of those opportunities back in the system. So that's the long answer to your question. The short answer to your question is, yes, I think there's real promise in alternate content.

The key is getting the rights to the correct events, and we're in active dialogue with a lot of sports leagues to see what we can get our hands on at AMC..

James Goss

Okay. And one other one, if I may. The franchise-heavy film release slate should support some assurances of continued recovery.

I was wondering though if you can discuss the role of the smaller films relative to norms, and the impact of gaining those films and concentration on film rent splits and also the interplay with streaming options for these smaller films versus theatrical releases?.

Adam Aron Chairman, President & Chief Executive Officer

I'm glad you limited your follow-up to 1 question, because it was 2 questions but really 9 questions in there..

James Goss

Okay. I tried..

Adam Aron Chairman, President & Chief Executive Officer

No, you're doing well. I'll just try to give you a general answer to the whole thing. When we do our forecast around here for the size of the box office, we literally do it on a title-by-title basis. And in year, that film forecast is updated on a weekly basis.

I mean it's circulated on a weekly basis, it's upgraded by our programming staff on a daily basis. And so we're tracking not only the blockbuster or the titles, but also the smaller and midsize titles. And yes, we're thrilled, beyond thrilled, that there are so many blockbuster franchises coming in '25 and 2026.

But there are also a lot of medium and smaller-sized movies coming. And like we need them all. We can't just survive on the blockbusters. Like we need the blockbusters, but we also need the medium and smaller-sized movies.

And in our conversations with major Hollywood studios, one thing we're like most encouraged about is so many studios are trying to increase the number of movies that they release now as compared with what they were releasing a year or 2 or 3 years ago.

And I don't want to name studios, but you have some studios that were producing 25 films that were down to like 10 or 12. And like we talked to 1 major studio just 2 weeks ago who said their aspiration for calendar year '25 was to release 38 movies. Now whether they actually can release -- that's a lot of movies, by the way.

Whether they can actually release 38, there's no commitment. But what I'm comforted by is the fact that each and every studio that we talk to wants to issue more products. And some of that's the big massive products like Avatar 3 and the latest Star Wars movie and the latest Avengers movie, like we're happy about that.

But we're also happy with the medium and smaller-sized movies.

And as you rightly pointed out, our film rents, we don't really disclose the terms of our deals with these studios, but it's well-known that the bigger the movie, often we pay a higher gross split to a major studio, which means that we get to keep more of the smaller and medium film box office grosses. And that's helpful to us as well.

So on balance, as we look at the remainder of 2024, all of '25 and all of '26, there are a lot of big blockbusters coming. We know the studios want to release more and more titles, including medium and smaller-sized ones. And that all bodes very well for the recovery of our industry broadly, but of AMC specifically..

Operator

And we have time for one more question. And that question comes from Alicia Reese with Wedbush Securities..

Alicia Reese

Jim asked one of my questions, thankfully, but I do have a couple of others. Wondering if you could just give some maybe puts and takes on the concession costs. It looks like some -- that was quite a bit lower domestically than it has been trending recently.

Perhaps there were some onetime items, perhaps some easing of commodity costs in the domestic region. Wondering if you could give your take on the quarter and what to expect going forward on that line item..

Adam Aron Chairman, President & Chief Executive Officer

Let me pass that one to Sean..

Sean Goodman

Sure. Thanks, Alicia. Hope you're doing well. With respect to the food and beverage costs, when you compare it to quarters when our attendance and revenue is lower, we do get a benefit, right, on food and beverage costs when attendance is higher.

Why is that? Because you have less spoilage and less shrinkage as a percentage of the total volume of food and average sold. So that's one factor to take into account. The other factor to take into account is, yes, there have been price increases, particularly in commodities like cocoa.

But at the same time, we have a very focused and successful procurement team that has done a lot of work in terms of looking at mix of products, the supplies of different products, et cetera. And that has helped up in beverage costs. And we do get a rebate, and you see some of the impact of rebates coming through the numbers in Q3.

That certainly helps up in beverage costs as well. So going forward, if I look out for the remainder of the year, which is basically Q4, right, I think that food and beverage costs should be pretty much in line with what we were able to achieve in the third quarter..

Adam Aron Chairman, President & Chief Executive Officer

And let me just chime in. So small numbers, but -- when you go to margins and percentages. Including our food and beverage numbers, the merchandise that we sell in our concession stands, this has been a massive success for AMC. Three years ago, our merchandise sales were precisely $0. And in calendar year 2024, it's going to be about $50 million.

And I think in calendar year '25, somewhere between $50 million and $75 million. Maybe we can even do $75 million next year. But our profit margins on merchandise are more like 50%, whereas our profit margins on other food and beverages are in the low 80s. So mind you, a 50% profit margin is nothing to sneer at. We'll take as much of that as we can get.

But that's just one more thing in your list of modeling..

Sean Goodman

I think that's an important point, Adam, because despite that, because the merchandise and collectible concession vehicles were up significantly in Q3 '24 versus Q3 '23, like I have said, that does put pressure on your food and beverage cost, exactly as you said.

Despite that, our food and beverage costs are still lower, which gives you an indication of the success we're having in managing those costs..

Alicia Reese

That makes a lot of sense, thanks for explaining that. And then lastly, the other revenue, obviously, there's so many things in there. And with the popcorn expanding early to midyear next year, just taking that into consideration, alongside Q4 '23 when you had Taylor Swift, that added quite a bit in there, I think, for distributing that.

Just wondering if you could give us some sense of where you expect that to track on a per cap basis, maybe around $1.82 on a normalized basis perhaps once you get the full distribution of popcorn into stores?.

Adam Aron Chairman, President & Chief Executive Officer

Good luck. Yes, I do want to say on that -- good luck, Sean. Go ahead..

Sean Goodman

No. Look, that's absolutely right, included in other revenue is the retail popcorn sales. So you would expect -- and the retail popcorn sales have grown significantly when you look at the quarter-over-quarter -- year-over-year, right, comparison, Q3 '24 versus Q3 2023. So that impacts your revenue per patron.

And I think when you look at Q4 and you look at the following year, well, what's going to happen is the retail revenue sales probably in Q3 and Q4 are going to be relatively similar. But because Q4 is likely to be higher attendance, likely to be higher box office, the impact is going to be less.

Looking out to 2025, you should continue to see that revenue per patron -- that other revenue per patron increase, but probably more towards the second half of 2025 as retail popcorn does increase a little bit..

Alicia Reese

Thank you. Really appreciate that you could answer..

Adam Aron Chairman, President & Chief Executive Officer

Before we end with -- you're welcome, of course. Before we end the call, I know it's late and there's like a lot of election news that people want to continue to go back and pay attention to, let's take 1 last question from our retail shareholders before we end the call..

Sean Goodman

Thanks, Adam. And so the last question that I will read out from our retail shareholders relates to the box office.

And the question is really, when do we expect the industry box office to reach a steady state and return to the traditional pre-pandemic industry growth rates?.

Adam Aron Chairman, President & Chief Executive Officer

So I mean, I think the answer to that question is almost the whole saga of this earnings call combined with Jim Goss' question. It's been a long time in coming. The pandemic knocked the industry box office down 80%.

We've been on a build sort of straight up since 2021, but it's been a slow build, and the pace of that growth was knocked off to the side by the Hollywood strikes in 2023. But as we look ahead, we'll all know on December 31 where this year ends up, but should be close to around $9 billion.

It may be more, it may be less, but closer to $9 billion than to $8 billion. As we look ahead to 2025, it should be a lot bigger than that. As we look to 2026, we think it'd be a lot bigger than that. It would be a nice thought to think that the industry box office in 2026 could get near to pre-pandemic levels.

I don't know that it's going to go all the way up to $11.5 billion in 2026.

But an important point for everyone to remember is that AMC does not need the box office to return to pre-pandemic levels to outproduce pre-pandemic levels of EBITDA because of the operational and financial efficiencies that we've achieved in this company over the past several years.

Just look at this year, the attendance in Q3 was 25% down from the third quarter of 2019 pre-pandemic, and yet our EBITDA was in line with the pre-pandemic level of EBITDA in the third quarter.

So our -- whatever you want to call it, our contribution per patron, our profit per patron, there are a lot of phrases you can describe it, but the amount of money we make from each body coming into our theaters is a lot more today than it was a few years ago.

And so we don't need the box office to return to historic levels at the top line of revenue to -- or ticket revenue, let's say, to outshine our former performance at the bottom line, which is, of course, where the whole story is written. So I'd say everybody should be very excited about '25, '26 and '27.

And the box office looks good enough to us for us to be a quite successful company in '25 and even more so again in '26. With that, I think we're going to end the call. We had a good quarter. We have an exciting plan going forward. We're going to put out a press release tomorrow that will give you a little bit more information about AMC's G.O. Plan.

We similarly is going to put out a press release tomorrow that will give you a little more description about XL at AMC, which we are quite excited about. As I said, we think we can get it up to 200 to 250 screens in the United States in addition to the current 68 that we already have in Europe. Thank you for joining us, everybody.

We will talk to you again 90 days from now..

Operator

Thank you. And this concludes today's call. All parties may disconnect. Have a good day..

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