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Communication Services - Entertainment - NYSE - US
$ 4.48
-1.97 %
$ 1.68 B
Market Cap
-3.29
P/E
EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2019 - Q2
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Operator

Greetings, and welcome to the AMC Entertainment Second Quarter 2019 Earnings Conference Call. At this time, all participants are in a listen-only mode. A brief question-and-answer session will follow the formal presentation. [Operator Instructions] As a reminder, this conference is being recorded.

It is now my pleasure to introduce your host, John Merriwether, Vice President-Investor Relations. Please go ahead..

John Merriwether Vice President of Capital Markets and Investor Relations

Thank you, Shashi. Good morning. I'd like to welcome everyone to AMC's second quarter 2019 earnings conference call. With me this morning is Adam Aron, our Chief Executive Officer and President; and Craig Ramsey, our Executive Vice President and Chief Financial Officer.

Before I turn the call over to Adam, let me remind everyone that some of the comments made by management during this conference call may contain forward-looking statements, which are based on management's current expectations.

Numerous risks, uncertainties and other factors may cause actual the results to differ materially from those that might be expressed today. Many of these risks and uncertainties are discussed in our public filings, including our most recently filed 10-K and 10-Q.

Several of the factors that will determine the company's future results are beyond the ability of the company to control or predict. In light of the uncertainties inherent in any forward-looking statements listeners are cautioned to not place undue reliance on these statements.

The company undertakes no obligation to revise or update any forward-looking statements whether as a result of new information or future events. On this call, we may reference measures such as adjusted EBITDA, adjusted free cash flow, and constant currency, which are non-GAAP financial measures.

For a full reconciliation of our non-GAAP measures to GAAP results, please see our earnings release issued earlier this morning. In conjunction with our earnings release, we encourage you to review the supplemental financial information for the 2019 second quarter that we published this morning on our website in tandem with the earnings release.

After our prepared remarks there will be a question-and-answer session. This morning's call is being recorded and a webcast replay will be available in the Investor Relations section of our website at amctheatres.com later today. With that, I'll turn the call over to Adam..

Adam Aron Chairman, President & Chief Executive Officer

Return cash to shareholders through dividends and share buybacks.

Again since 2014, the time of AMC's first dividend as a publicly traded company, we have returned well over $1 billion to shareholders, including among other methods through meaningful open-market buybacks and our paying a handsome and unchanged regular quarterly dividend for 21 consecutive quarters, including an announcement on Monday just of this week that our dividend policy has continued unchanged once again.

We see no change to that dividend strategy anytime soon. Choice three; hold on to our cash, thereby lowering net debt and as a result deleveraging.

While we have the option to actually pay down certain debt instruments, we would note that we have already proactively managed our balance sheet to ensure financial strength and flexibility, such that we currently have no maturities for the next five years, which is a significant advantage for AMC.

Again, at our Investor Day in April, we addressed that deleveraging has become our single highest current priority in the allocation of capital. Accordingly, we are updating and issuing new net CapEx guidance for 2019 and for 2020 respectively.

You'll recall that 2018 net CapEx was approximately $460 million and that we initially guided 2019 net CapEx to be around $450 million. We now believe it'd be more prudent for our 2019 net CapEx to be in the neighborhood of approximately $415 million, 4-1-5, an approximate $35 million reduction for calendar year 2019.

More importantly, though, we are currently driving our net capital expenditure budget for 2020 to be approximately $300 million, a $150 million reduction over the recent guidance for 2019.

We have not yet set a target for 2021 or 2022 net CapEx, but this all is consistent with our saying at the April Investor and Analyst Day, that we wanted to bring down total net CapEx to $250 million to $300 million over a three to five-year time period.

Even with our lowered CapEx budget, adding in landlord contributions, there still will be ample monies in 2020 for maintenance capital, as well as to invest in growth, funding technology initiatives, further premium large-format screen development, more food and beverage initiatives and importantly to go after high-return growth projects and renovating theaters across Europe, but especially in the United Kingdom, as well as adding new build theaters in the United States, in Europe and in the Middle East.

Fortunately, we are after all nearing the completion of a significant time cycle of reinvestment domestically, which organically lessens the capital need at home. Theater renovation projects in the U.S. will not stop per se, but with so many U.S. theaters already having been done recently, gradually monies are reducing, as to the quantity of U.S.

theaters being addressed starting in 2020 and in the years ahead. Not only does this decreased CapEx spending help us to deleverage, it also will have the effect of increasing the magnitude of the adjusted free cash flow that AMC is actually generating.

We are aware of a mild debate over the years among some shareholders, questioning how much of our current capital expenditure investments had been for maintenance purposes versus how much had been for growth. Finally, in 2020 that question should be off the table and end any doubt. And finally, the seventh bit of news.

I'm pleased to welcome Ambassador Philip Lader and Adam Sussman to the AMC Board of Directors. Ambassador Lader is the former U.S. Ambassador to the Court of St. James's which for you non-diplomatic officials is the United Kingdom.

He's also the former longtime Chairman of WPP in the U.K., the world's largest network of advertising and marketing agencies. His career is marked by abundance of business and diplomatic success and he brings with him a global perspective that we believe will be particularly insightful for our European operations, which are headquartered in London.

Adam Sussman having served as the Chief Digital Officer of Nike, allows us to leverage his significant expertise building digital experiences to help accelerate AMC's efforts to further engage our guests through technology. Both Phil and Adam have attended their inaugural Board meetings, both telephonically and in person.

And no surprise, each are already making contributions to the company. I'm also pleased to note that with their appointments, the majority of AMC's Board is now comprised of independent directors.

In summary AMC had a terrific second quarter and we have exciting innovative plans and actions under way that will improve our company's operating performance as we look ahead, all the while ensuring that the AMC platform continues to deliver the best moviegoing experience for our guests and puts AMC clearly at the top and in the lead as the clear and undisputed leader among movie theater circuits around the world.

With that, operator, we're ready to take questions..

Operator

Thank you. We will now be conducting a question and answer session. [Operator Instructions] The first question is from Eric Wold of B. Riley & Co. Please go ahead..

John Merriwether Vice President of Capital Markets and Investor Relations

Eric?.

Adam Aron Chairman, President & Chief Executive Officer

Eric, we missed the first few words.

Can you start again?.

Eric Wold

Yes. It's just -- good morning was the first few words. But then a few questions on Stubs A-List.

I guess can you dig in a little more about the visitation trends kind of what you're seeing on older subscribers maybe ones who came in initially versus the ones that had come this year since the price increase? Any large variability month to month and any comment on churn?.

Adam Aron Chairman, President & Chief Executive Officer

Sure. We've been tracking this since June of 2018 and we look at everybody's first few weeks in the program then we look at their first calendar month in the program and then we look at their frequency in subsequent months. We do the same not only on frequency, but also how many people they bring along with them, how much food they buy.

We have this quite granularly literally down to an account-by-account analysis. And really there hasn't been that much difference. As you would think, in the first few weeks upon joining the program, their frequency is intense and high. It is a new toy after all.

And very quickly it settles down such that the average across the membership is where it was in Q1, 2.6 and where it was in Q2 at technically 2.8 since you would round down 2.848 to 2.8. We haven't seen much different activity amongst the new members who joined with the price increases since January of 2019 than the membership that joined in 2018.

Beyond that -- so we've given you frequency data. We've told you this thing is profitable. We've told you its driving incremental attendance. We've told you that our previous commentaries are of -- which we've been talking about widely since June of last year are -- all are operative.

But we are going to be careful how much more we say publicly than that because we don't want to be forced into doing a GAAP reconciliation table which is not so easy to do for the A-List population. But we've got a big hit on our hands. That is clear. We know some of you were quite afraid of A-List back in the second half of 2018.

We did say that we're going to have some investment spend in the first few months which we did although not nearly as much as we thought we might have to. And clearly, this thing is a winner for AMC. We could not be more happy with the program's performance. That's based on its incrementality. That's based on its profitability.

That's based on the contributions to our operating income that we expect it to make going forward..

Eric Wold

Yes. And I'm sure Craig would love to put together that GAAP table. Then a quick follow-on.

Now that Regal's launched their plan that includes 3D IMAX et cetera for no surcharge versus your plan that -- I mean they have a surcharge versus your plan that has no surcharge, do you view that as a competitive advantage to AMC or more of an opportunity to equal the playing field going forward without potential price adjustment?.

Adam Aron Chairman, President & Chief Executive Officer

Well, look, their -- the Regal program has launched -- we always knew they were going to launch something. Remember that in the U.K., the two circuits that have unlimited program are Cineworld which is Regal's corporate parent and Odeon which is our European subsidiary.

So we thought if anybody would match us it would be Regal and we're kind of amazed they gave us a 13-month lead. We track departures from the program very carefully. We ask anybody who churns out of the program why they're leaving us. And we're literally in like such a low number of people who've told us that they are departing our program for Regal.

It's like in the hundreds. It's a really small number. We're just not worried by the Regal program. We think their program will play more to their own clientele than to our clientele. We've had a lot of people lock in their brand loyalty to AMC. What's more our program has several significant advantages. One, we have more theaters.

Two, we're not charging a ticketing convenience fee. They're charging $0.50 per ticket. Three, once you join the program, that's the price you pay, you don't have to pay a surcharge if you then attend our better theaters a couple of times. Three ,we're not charging a surcharge for IMAX, Dolby Cinema, or 3D, or our proprietary house brand, PLF.

And I will tell you that a substantial number of moviegoers are seeing movies in IMAX Dolby or 3D formats within the A-List program. The only real advantage is that Regal -- the only -- Regal says it's slightly lower priced than ours. But when you add in their surcharges, it actually can be much more expensive than ours.

That may actually give us an opportunity to raise price for A-List if we so choose. But the only real advantage that Regal has is that we're limiting their moviegoing to three movies per week and Regal's program is essentially unlimited movies over the month. We went back and checked.

Precisely three-tenths of 1% of A-Listers are seeing more than 10 movies in a month not more than 11, 12, or 13, 10. three-tenths of 1%. three-tenths of 1% is 2,700 people on 900,000 members. This unlimited feature that they are talking about is a very limited appeal.

And candidly, they can have all of our members who are going to 10, 11, 12, or 13 members a month. No matter how much food they buy, that's a lot of moviegoing. We're paying film rents on each and every one of those visits. Take it all together, we think A-List is already way out in front. It's going to stay way out in front.

As I said before, we've got a smash hit winner on our hands and we're going to make sure that continues..

Eric Wold

Great.

And just final one a real quick question about net, on the test of the broadcasting live sporting events if that goes to a full rollout beyond the test, will it be exclusive to AMC?.

Adam Aron Chairman, President & Chief Executive Officer

For a while. I think if we prove the concept a league or leagues may want to reap the benefit of spreading it wider. But I think we start out in front. We'll see how long that lasts..

Eric Wold

Perfect. Thank you, guys..

Operator

The next question is from Chad Beynon of Macquarie Group. Please go ahead..

Chad Beynon

Hi, good morning. Thanks for taking my question. Great second quarter guys. Wanted to ask about the international strength which is a little bit harder for us to nail down the drivers I guess against your peers even though one of them reported this morning and we'll be able to review that shortly.

But do you have a sense of if you gained market share in the quarter? And then also could you kind of update us on what percentage of your screens have been renovated? And then lastly on international any commentary just in terms of how you're thinking about the back half of the year versus how we're thinking about the U.S.? Thanks..

Craig Ramsey

Well, clearly the international story was a big improvement over last year and you might recall that we had a number of things -- headwinds last year. Our circuit generally performed in line with the industry -- that's wise -- and so it's holding up well.

And from a competitive perspective, we are seeing as we've talked about before some competition on price, but we're beginning to respond on a very targeted and selective basis.

So, we think that's the right approach even though it may be providing some overall headwinds for average ticket prices throughout those industries or throughout those different countries on the international front, but we're very pleased how our European circuit is performing.

And we're seeing -- I think very importantly we are seeing the types of returns and types of lift both attendance and pricing from the deployment of our recliner strategy and renovation program on a number of the theater assets in -- primarily in the U.K. and Ireland. So, we're pleased with that and that's driving our results overall as well.

There's a lot of the strength that's come from the family product and we had expected that and it's good to see that we're getting some lift from the more favorable product. Back half; again, I think there's a good sprinkling of family product that should bolster those markets as well as our smaller rural or non-urban markets in the U.S.

So, the product mix should bode well for the last half in Europe..

Adam Aron Chairman, President & Chief Executive Officer

Chad I would add that remember the stats I gave in my prepared remarks. The overall box office was -- industry box office was up 16.6% in the Odeon countries and up 11.1% I think in the Nordic countries. And attendance in Europe was up 16.6% across the whole of the continent including the U.K. and Ireland.

So -- while Craig said, we're in line we might have picked up a little share. But what's impressive to me is that happened with anywhere from 15 to 20 theaters out of service for renovation. Because remember, we closed a significant number of theaters so that we could put in the recliners.

For us to be growing share with a significant number of theaters closed that's also very good news as those theaters reemerge. We've told you in prior calls, we're seeing 50% and 75% ROIs in our theater renovation projects in Northern Europe. That's a very good omen of things to come for us in Europe..

Chad Beynon

Great. Thank you. And then separately at your Investor Day, you talked about testing mobile ordering on food and beverage on a small amount of theaters. That could potentially provide a nice uplift to CPPs.

Can you elaborate on how this is tracking? And then Adam has this been included in the revenues for your profit improvement plan, or is this initiative separate? Thanks..

Adam Aron Chairman, President & Chief Executive Officer

You're right. We announced -- actually we announced two changes way back then. April seems so long ago. Pre Avengers Endgame. One we were increasing mobile ordering extending it like eight or nine cities around the United States, including New York, Boston, L.A., San Diego, San Francisco.

We're putting in anywhere from $1 to $2 service charge on every order that's conducted through mobile ordering. So right there you've got revenue enhancement. And we've seen the order size be slightly larger amongst those who mobile order. Now the pickup rate on mobile ordering is still in its infancy.

First of all, it hasn't rolled out across all of the system. And also it's still relatively new, but that is not in our profit improvement plan, because that's something we did starting six months ago and that's sort of embedded in the base case for 2019. So that's not a new idea.

The second idea that we spread in Q2 of 2019, which we completed basically by Memorial Day weekend was to introduce reserved seating across all of the AMC-branded theaters and all of the AMC Dine-In branded theaters, not at the AMC Classics. We're now at something like 95%, 97% of those branded theaters.

The only theaters that might not be included are theaters we might intend to dispose of or renovate in the near-term so we would not have spent the money to put it in reserved seating. We think reserved seating is a great benefit for our guests.

It's something across -- on a circuit-wide basis that is only being done by AMC of the major mass operators. It takes all the anxiety out of going to movies, because you know what your seat is. So you don't have to get there 20 or 40 minutes early to lock in and snag a high-quality seat.

It also tends to drive increased ticketing fees from -- for advanced ticketing online. And I'm pleased to report that our advanced ticket sales now are in the neighborhood of 50% to 55%. That contrasts with 20% of our tickets were being ordered online in advance three years ago.

There's a huge change and we've seen significant increases in online ticketing fees..

Chad Beynon

Great. Thank you very much..

Operator

The next question is from Jim Goss of Barrington Research. Please go ahead..

Jim Goss

Thanks.

I was wondering if you have many cases of two or more household members joining the A-List? And if not, would you consider as part of your pricing strategy a couples or a family pass pricing structure to encourage attendance, or would that come out of the average visits number?.

Adam Aron Chairman, President & Chief Executive Officer

Yes. We have a significant number of couples and/or friends who both joined A-List, because of a quirk in our technology platform you can only join A-List individually. You join Stubs as a household, but you can only join A-List individually. To have corrected, that would have delayed our launch last year by three to six months. We didn't want to wait.

But why don't I blow the eighth bit of news that I didn't put in today's call, it was going to be one of the points of next quarter's call.

But in October, we will be announcing something called AMC Stubs A-List Entourage in which couples or groups of friends will be able to join the program individually, but will be able to make their A-List reservations for a particular movie collectively, so that you can block seats eight, six and seven for you and your wife.

For example, if you're both members of A-List, in one single transaction rather than having to do it in two separate transactions and hope that she quickly grabs H7 immediately after you grabbed H6 and that no one else grabbed that seat out from underneath the two of you. We are not expecting to reduce price however.

That's a service enhancement to our guests. It's another thing that we think will allow us to charge a price premium rather than have to institute a price decrease. And while we don't intend to charge the price premium we also don't intend to cut price for our new multi-person plan.

Again, whether it's a couple or just for your friends, one person in the party can snag seats. Again, we're basically an all-reserve circuit within the AMC brand and the AMC-Dine-In brand for A-Listers. So that's a very good enhancement of the program. It's something our members have been asking for from the day we launched.

And as I said, we have addressed and fixed that quirk in our technologic platform that will -- that prevented it from happening before and will enable it to happen going forward pretty soon..

Jim Goss

Okay. And maybe this is too granular, but you might do this. Your liability to the studio in terms of your rental fees is probably based on the ticket prices charged. So it might vary by time or age or date, especially as you get into more variable pricing.

Does that -- did you try to factor that in as you're looking at the visits per month calculation?.

Adam Aron Chairman, President & Chief Executive Officer

We have never publicly before said what our private discussions are with any studio on film rents other than giving you a collective film exhibition cost number. We continue that view with respect to our A-List agreements with studios.

I don't think you should assume that the premise of your question is accurate, but I cannot confirm or deny what we're doing, because we've long felt that our discussions with studios should stay private. And I might add that, we believe today what I believed the day I took the job.

We are so disinterested in haggling over film rent splits between AMC and our studio partners.

Our focus on everything that we've done over the past 3.5 years, whether it's investing in the theaters or innovative marketing programs has been to drive industry demand so that the pie is bigger for both our studio partners and for AMC that's a much better strategy.

And that's a strategy that we've been embarked on for years now and will continue to be embarked on going forward. Our goal is the health of AMC and health of the industry and health of a strong bonded loyal two-way partnership between AMC and Disney, AMC and Warner, AMC and Universal, Sony, Paramount, Lionsgate all the smaller distributors.

We want to be their best friends, because they are our best friends..

Jim Goss

All right. I’ll let it go with that. Thanks very much, Adam..

Adam Aron Chairman, President & Chief Executive Officer

Thanks for the questions, Jim..

Operator

The next question is from Mike Hickey of The Benchmark Company. Please go ahead..

Mike Hickey

Hey, Adam, Craig, John. Congrats on the strong quarter here. Thanks for taking my questions. Curious on your point three Adam. I don't think it's variable pricing, but you're looking to sort of -- you're testing out sort of I guess premium pricing.

And of course, you planned that with Discount Tuesdays, I guess you sort of have more variables than there were before.

But curious how fast -- assuming the 30-theater test is successful how fast you intend to roll that out? Obviously, Q4, there's some pretty big fighting that films coming out sure people wouldn't mind paying a premium for, just curious on that.

And then when you sort of -- if you are successful on your test here, and you think on an annual basis on a full rollout domestically call it $1 in premium pricing on average how big of an impact that would be on your average ticket price? And I have a follow-up..

Adam Aron Chairman, President & Chief Executive Officer

Sure. Well, you're right. This isn't the first time we're doing this. We did it with weekend pricing where we went up on Friday, Saturday and Sunday. Actually went up initially on Friday, Saturday then we went up Friday, Saturday, Sunday then down on Tuesdays. We know this works, because we do it in Europe all the time.

We've looked at a whole slew of ideas charging more for large screens, charging more for the best seats in the house, maybe charging less for the front row, because they're not the best seats in the house, charging more for blockbusters.

There are other ideas that have surfaced over time, maybe charging more at the beginning of a movie's run, or charging less at the end of a movie's run. But the thing about pricing is the whole concept is the test will be successful if consumers are not offended by a nominal surcharge.

What you can't pile on too many nominal surcharges right on top of each other or they don't become so nominal anymore.

That's why there was about a two-year spread between introducing weekend price increases and are now looking at whether small increases on blockbuster movies one or two movies a month maybe in an occasional month, three movies in a month, but I would say more likely one or two movies in a month whether that will be acceptable to U.S. consumers.

It is certainly acceptable to European consumers.

We have noticed that there are some very large movies coming in the fourth quarter of 2019, which just might be one of the reasons why that test started on August 2 and we are testing movies from each of the major studios or the larger studios I should say, so as to get a good read on does this concept work because if it is accepted by U.S.

consumers we could roll it out very quickly. As the order of magnitude it is -- we do believe it's very low 8-figure number just for AMC if it works, but that assumes that the test will prove successful. And of course it will be a much different number if it's a $0.50 surcharge or if it's $1 surcharge for example.

And remember, our studio partners get a big chunk of this money. We don't bank it all. But as I said earlier to Jim Goss's question, we're interested in growing our bottom-line, we're also interested in growing the bottom-line of our studio partners. We could roll this out very quickly if it works..

Mike Hickey

Nice. Thanks, Adam. Last question from me. On your point five your profit improvement plan the $25 million revenue enhancement the $50 million cost savings sort of curious how that balances domestic versus international. And then international obviously, you enhanced the network with refiners. Maybe now you're enhancing with your profit improvement plan.

And I guess you're optimizing the model international.

Is this also within work for an IPO?.

Adam Aron Chairman, President & Chief Executive Officer

So let's be clear. There is international idea -- there are international ideas in the profit improvement plan. A lot of them relate to above theater overhead things that the consumer will never see.

When we bought Odeon and Nordic they had seven different what you might call systems of duplicative country overheads, territory after territory after territory which we think we can prudently rationalize especially since we invested heavily to put in new Oracle accounting systems across Europe and other technologic advances that -- in the last two years -- that will continue this year to improve the technology platform that we had across Europe.

Nothing related to putting recliner seating in Europe is included in the profit improvement plan because that's not a new idea that we came up with for this profit improvement plan. That's an idea that was the central investment thesis on buying Odeon in the first place.

Similarly the investment thesis in Nordic is adding new-build theaters where we opened a theater in Oslo it become the highest grossing movie theater in Norway from the day it opened. We opened a new theater in Helsinki that became one of the highest grossing theaters in Finland as soon as it opened. That's not in the profit improvement plan either.

To qualify for the profit improvement idea this had to be a new idea that we had been working on all of 2019, and especially since Investor Day of 2019 and especially in the last two months to hit the list of new ideas to make 2020 more successful than 2019..

Mike Hickey

Thank you. .

Operator

The next question is from Eric Handler of MKM Partners. Please go ahead. .

Eric Handler

Thank you. Good morning, and thanks for the questions. Two questions for you. It was very helpful that you gave what ASC 842 pro forma impact would have been on last year's numbers which essentially showed that your fully consolidated adjusted EBITDA margin increased year-over-year.

You didn't give that on a segment basis so I was wondering if you could give what would have happened to adjusted EBITDA last year with ASC 842 and what that impact would have meant on a year-over-year margin basis for this year? And then secondly with regards to CapEx lowering that number by $100 million very helpful for free cash flow next year.

Wondering -- I'm assuming most of that impact is going to be seen in Europe.

Can you talk about where -- have the things just been pushed out? Are things -- any investments being canceled? And where it's just a matter of just pushing out the reclining seat initiative?.

Adam Aron Chairman, President & Chief Executive Officer

Eric, we do believe that the ASC 842 information segment data that you requested is in -- is it in the CFO note?.

Craig Ramsey

No. It's actually in the press release under the selected second quarter financial results. It's in the third bullet under that section..

Adam Aron Chairman, President & Chief Executive Officer

So it's there. Secondly -- on your second question. Most of the reductions in CapEx are domestic reductions. We said back at the April Investor Day that we're – oh, and I forgot -- somebody asked the question, I didn't give the number of what the percentage of recliner theaters is. We'll dredge that out for you.

But when you look at the domestic circuit from memory more than 50% of our theaters have been fully reclined and we put some recliner seating in more than 75% of our domestic theaters.

And those numbers are based on theater counts, but you have to remember that our AMC Classic theaters, of which we have 240, only give us something like 10% to 15% of our visitation.

So if you volume adjust the theater count with recliner seats, not as a percentage of theaters but as a percentage of our attendance, we're substantially above the 50% and 75% numbers. I think you'd see something more like 60% to 65% by domestic volume and even more by the number of theaters where some auditory has been done but not all.

But because so many of the domestic theaters have already been done there just aren't that many domestic theaters remaining to be done. So where we've reduced maybe someone's ambitious plan to keep going with renovation is in the domestic circuit not the international circuit.

We're going to do is -- we still -- we think the low-hanging fruit has been seized domestically. We started renovating theaters in the United States in 2011 and 2012. We just started in 2017 in Europe and that was the very tail end of 2017. So the number of projects that we expect to do in Europe in 2020 is a similar number to what we did in 2019.

We've renovated in the neighborhood of 15 theaters in 2019 in Europe. We expect to renovate another 15 theaters in Europe in 2020. We've not slowed down the pace of renovating theaters in Europe. It's an enormous area of opportunity for us.

We're continuing the flood of new build theaters in the Middle East, not necessarily with our own capital, because our Middle Eastern partner is putting up 90% of the money for our Middle Eastern expansion, which is in -- which is helpful for us. So our international growth is still going to be quite robust even with the lowered CapEx number.

Where you'll see it -- is being at what we think is coming near to the end of the domestic reinvestment cycle from 2011, 2012 to 2019, 2020 we're kind of getting there. We'd also note that nobody else seems to be renovating theaters in Europe, so this continues to be a first mover advantage for us in Europe.

And other circuits are signaling also in the United States that they're pulling back on domestic U.S. CapEx investments for the same reason that we are that they've already renovated a bunch of theaters they've got no low-hanging fruit and they're slowing down. So that's where -- that's how we think we could get there.

We're still chasing the highest-growth ROIs and we still have a substantial amount of growth capital that will be spent.

If you think that maintenance CapEx is -- you pick your number somewhere between $100 million and $200 million, probably in the lower half of that range, so within $100 million and $150 million, even at a $300 million total CapEx number, when you add in landlord contributions, we're still going to have in the neighborhood of like $300 million-ish of growth CapEx to invest in 2020.

Now, that's not all coming from us because our landlords in Europe and our landlords in the United States are chipping in profusely. But we still have a lot of money. We'll probably spend more money than anybody else in growth and in pursuing growth initiatives and high return projects in 2020.

But $300 million worth of net CapEx not $450 million and not $550 million, like it was two or three years ago, which means that our deleveraging priority will be increasingly met, and our absolute generation of free cash flow will not only be increasingly met, but be without any kind of doubt or question..

Eric Handler

Great. So that's just -- as a point of clarification, that $150 million reduction, that's pretty much, because it's domestic.

You're pretty much looking at a permanent CapEx reduction there?.

Adam Aron Chairman, President & Chief Executive Officer

Well, I said in my prepared remarks….

Eric Handler

Or I suppose as permanent as you can get..

Adam Aron Chairman, President & Chief Executive Officer

The answer to your question is sort of. We said back in April, we want to get to $250 million to $300 million in three to five years. We're now saying we can get to get the $300 million in one year. This is net CapEx. That's a little ahead of schedule from the three to five years.

And I specifically said in my remarks that we have not yet set a CapEx number for 2021 or 2022. We don't need to make that decision today. We can make that decision based on what we learn over the course of the next 16 months or so 18 months.

So that's a decision for another day precisely, but if I had to give you -- is it more likely to be a permanent reduction or more likely to be a one-year aberration, I'd say, it's more likely to be a one year -- it's more likely to be a permanent reduction than it's likely to be a one-year aberration, but we specifically haven't set a 2021 target yet.

What we said back in April was hold this management team accountable. We shouldn't be knee-jerking based on what last week's box office was. We shouldn't be knee-jerking operating and capital strategies. We ought to set medium- to long-term targets, and then you should hold us accountable to deliver on those targets.

Between the profit improvement plan and the capital expenditure curtailment, we think we're making great progress on both of those goals. But I'm holding out a little bit of wiggle room for 2021 and 2022 based on what we learn over the next year and half. But as I said, we want to get -- we want to delever. It's a high priority. We're not kidding.

We're proving it with the agility and the discipline to deliver the CapEx plan for 2020 of approximately $300 million. And that sounds like the general neighborhood where we would expect to be going forward although not necessarily precisely that. Could be more, could be less, depending upon what we learn over the next year and a half..

Eric Handler

Very helpful. Thank you very much..

Adam Aron Chairman, President & Chief Executive Officer

Thank you, Eric. And I might add Eric. You've given us a lot -- we read your notes. We read all your notes, not just Eric Handler. A lot of your thinking has been very helpful to this management team, as we've crafted these various strategies and thought how best to drive performance going forward..

Eric Handler

Thank you..

Operator

The next question is from Alan Gould of Loop Capital. Please go ahead..

Alan Gould

Thank you for taking the question. I've got two.

First Adam, are you surprised with the price elasticity of A-List? And what do you in the competition charge for your unlimited programs in Europe?.

Adam Aron Chairman, President & Chief Executive Officer

So we're not surprised by it actually. I was in the ski resort business, and when I got -- for 10 years of my life -- when I got to Vail, Colorado, we sold 5,000 season passes a year. When I left Vail Colorado 10 years later, we were selling 160,000 season passes a year.

I had a couple of years stint as the CEO of my -- of the NBA team in my hometown, and we doubled season ticket sales in one year and drove the biggest attendance increase of all 30 teams in the NBA, and the biggest revenue -- ticket revenue increase of all 30 teams in the NBA in my first season.

I think if you're smart about these things, they can be massive hits. And long before there was a MoviePass, we had been working on a subscription product within AMC. And as we met in conference rooms, we actually pegged the launch price at $19.99 or $19.95. We thought that was the perfect level to launch.

It was one of the reasons we were so incensed by MoviePass coming out at $9.95, because it was such a joke of a price that was guaranteed to be an economic catastrophe, and we said so loudly on the first day of their announcement. So no, we're not surprised.

But having launched at $19.95 and with the success of our program, we can go up a little bit and did go up a little bit, up 10% in 10 states and the District of Columbia and up 20% in five states across the country back in January.

I do think there's still -- we're providing so much value to our guests and especially without a surcharge for IMAX or Dolby or 3D, some of the other features of our program. Not only am I not surprised by the price elasticity, I think there's room for us at some point in the future to go up further. That's A-List.

There was a second part of your question which was, pardon me..

Alan Gould

In Europe what do you charge for your....

Adam Aron Chairman, President & Chief Executive Officer

One of the reasons that we settled on $19.95 as a launch price for A-List was because in Europe, we're charging about the equivalent of two movies a month and it's quite a successful program for us in Europe. And the frequency in Europe is just like it's been in the United States it's averaged between 2.5 and 3 movies a month.

So like the basic deal, the basic compact with the consumer is in very round numbers. They were going to 1 movie a month, charging for two movies a month and let them go to 2.5 to 3 movies a month.

It's going to cost us a little bit on film mills because we're going to have to pay the studios for 2.5 to three movie visits at whatever price we've negotiated. But they're not coming alone.

They're bringing people with them at full ticket prices with much greater frequency than they were coming before and they're buying food on every one of these visits -- food and drinks on every one of these visits in much greater frequency than they were coming before. And when you add it all up we're ahead of the game.

And like -- you've seen it, right? You've seen, our attendance is growing far faster than the industry. Our price has come down a little bit on a per transaction basis. Our film rents as a percentage of revenue have gone up a little bit because we're paying film rent on these extra visits, but our total revenues are like through the roof.

Why? Because our overall revenue is up because our food and beverage revenue is up our other revenues are up and that offsets any change in ticket revenues. And we've said in prior calls, you've got to look at all these factors you've got to add them all up some are positive some are negative.

You take a portfolio approach to the population and we're way ahead. And that's what we've modeled and that's what we hope going into the program. And if anything -- I take you back to the day 1. We said it would take us a year to get to 500,000 members. It took us 4.5 months.

We said we would invest and spend $10.5 million -- $10 million to $15 million in the second six months of 2018 on 250,000 members. We invested and spend less than that on 600,000 members in 2018. We similarly said that 2019 would be a breakeven year for A-List.

And in fact we said on the first quarter call that we thought A-List would be -- was profitable in Q1.

We've said on this call, it's profitable in the first half and that it would be nicely generative like handsomely generative by the end of this year, way ahead of schedule because it wasn't supposed to produce anything this year and we didn't originally expect to really generate profits from A-List until 2021.

And obviously we're a full year ahead of schedule. Sorry -- wouldn't be profitable until 2020 breakeven in 2019. And we appear to be -- now it's profitable in 2019 and will be much more profitable in 2020. We seem to be a full year ahead of schedule. So that's more on A-List.

I understand why so many investors were spooked by it, because MoviePass and Sinemia went bust, but we have a very different program and radically different economics. We're not foolishly charging $9.95 and we do get the benefit of all the take-along revenue and we do get the benefit of all the food and beverage spending as they did not.

So this – and we had years of experience looking at what was done in Europe ins with the data inside our company. And I might add remember we were the – for the first time in the company's history back in 2016 we created what is now a five person pricing department.

We got a lot of quantoks inside this company who analyze everything that we do exhaustively. I'm very proud of the capabilities that we built and the internal data we have about the A-List clientele is so extensive.

We can do so much analysis and we can bob and weave with our communications programs to members based on the profitability of guests such that to those guests who are most profitable, they're getting a lot more communications from us they keep doing it and on and on and on.

So I don't know what more I can say about how powerful a concept A-List has been for this company. Yes Cinemark has a program. It's not like our program. I think you'll find that ticket counts in our program are significantly higher than theirs.

Regal is coming to the party quite late and if you add up the market share of Regal Cinemark and AMC it's like 60%. I mean it's 40% of the industry is everybody else and most of those players do not have any kind of a A-List-type program or for that matter a Stubs program.

They're not doing $1.5 billion outbound e-mails text and push notifications to moviegoers tailored and customized based on their purchase patterns of moviegoers previously. So we think we're way out in the front and that's why guess what 800 basis points of attendance per screen advances over the rest of the industry for domestically in the U.S.

300, 400 basis points of revenue growth per screen ahead of everybody else. The marketing activity in AMC is and the technology efforts at AMC is crushing it right now. By the way, I'll stay until you drop but it's seven to 9:00 AM Central Time.

That means, its 7:00 to 10:00 AM Eastern, so I think we're going to go one more or some of you are going to kill us because you would like to cover other things going on in the market today.

For our last question, operator?.

Operator

Certainly. Our last question is from Meghan Durkin of Credit Suisse. Please go ahead..

Meghan Durkin

Hi. Good morning. I have one for Adam and one for Craig.

So Adam have you seen any change to the attendance trends on to these since you raised that price in May? And then for Craig was there anything unusual in the free cash flow results in the quarter? You came in light versus my estimate like the EBITDA and CapEx feed so I just wanted to know if there was something in there..

Adam Aron Chairman, President & Chief Executive Officer

So I'll take Tuesdays, Meghan. Thank you for your initial report on AMC. Yes something changed on Tuesday. Shockingly, it went from being the least visited day of the week at AMC Theatres, hence the reason for it. It is now the second most heavily trafficked day of the week at AMC second only to Saturday.

More people are showing up Tuesdays at AMC, than Fridays. Now the revenues aren't the second-highest revenues of the week. Friday, is still the second-highest revenue of the week, because the ticket prices are down. But yes the consumers have figured this out. And they have -- they are coming to the party that we throw every Tuesday.

I might add very quietly, we really do believe in smart pricing. When we launched Discount Tuesdays, we actually launched a program that's $5, Tuesdays.

And very quietly, earlier this year, we changed the name of the program to Discount Tuesdays, because we noticed that, $6 is a 20% price increase over $5 and $6.50 is a 30% price increase, and $7 is a 40% price increase, over $5. So we will continue to look, theater by theater. And market by market.

What the right level of pricing is to charge on Tuesdays. But in any case, it will still be quite a bargain, compared to what we charge for the rest of the week, offering the consumer great value and driving, a significant increase in demand.

Craig?.

Meghan Durkin

So is there any impact on the attendance since you lifted the price to the $6 and $6.50 in some theaters?.

Adam Aron Chairman, President & Chief Executive Officer

It's pretty recent. It's in the last 30 to 90 days. So it's a little too early to know how consumers will respond over time. But we see nothing that scares us yet..

Meghan Durkin

Okay..

Adam Aron Chairman, President & Chief Executive Officer

You're paying $6 in Manhattan to go to a movie, that's quite a deal..

Meghan Durkin

Yeah. I think so..

Adam Aron Chairman, President & Chief Executive Officer

Craig, free cash flow..

Craig Ramsey

Yeah. On the free cash flow, only a couple of points, I'd make Meghan was -- would be one last year, the cash flow from ops number was positively impacted by about $11 million, rent inducement that -- can't say one time -- that we didn't recur -- we had rent adjustments. But that one was abnormally large.

And I guess would be the way to describe it so $11 million positive impact last year. And then, last year you would want to think about the ASC 842 impact about $14 million. There's an impact on rent. There's also somewhat offsetting impact on interest costs.

The net of those two flow through cash flow from operations and we would have pro forma adjusted last year by that $14 million..

Adam Aron Chairman, President & Chief Executive Officer

Thank you one and all. As we end the call, I -- obviously we had a second quarter that we're quite proud of. But we think we have bold plans underway, to make AMC more appealing to our consumers, to deliver increased margins, to deliver free cash flow growth.

And again, if you -- again if we lift ourselves out of the ASC 842 morass, because this will come to a clarification sometime soon we would expect. And you don't think about were the movies in June great or poor were the movies in July great or poor. If you lift yourself out of the day to day, week to week, weekend to weekend, box office.

And you look at AMC over the medium-to-long-term time frame we think the value creation that we will drive for our shareholders is dramatic. And we think the future for AMC is, quite bright. We thank you for joining us today and for your attention to our company, all year long. With that, we're signing off..

Operator

This concludes today's teleconference. You may disconnect your lines, at this time. Thank you for your participation..

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