Thank you for standing by. This is the conference operator. Welcome to the AMC Entertainment's Fourth Quarter 2021 Earnings Conference Call. The conference is being recorded. I would now like to turn the conference over to John Merriwether, Vice President, Investor Relations. Please go ahead..

Thank you, and good afternoon, everyone. I'd like to welcome you to AMC's fourth quarter year-end 2021 earnings webcast. With me this afternoon is Adam Aron, our Chairman and CEO; and Sean Goodman, our Chief Financial Officer.

Before I turn the webcast over to Adam, let me remind everyone that some of the comments made by management during this webcast may contain forward-looking statements that are based on management's current expectations.

Numerous risks, and uncertainties and other factors may cause actual results to differ materially from those that might be expressed today. Many of these risks and uncertainties are discussed in our most recent public filings, including our most recently filed 10-K.

Several of the factors that will determine the company's future results are beyond the ability of the company to control or predict. In light of the uncertainties inherent in any forward-looking statements, listeners are cautioned to not place undue reliance on these statements.

The company undertakes no obligation to revise or update any forward-looking statements, whether as a result of new information or future events. On the webcast, we may reference non-GAAP financial measures such as adjusted EBITDA, free cash flow, operating cash burn and operating cash generated among others.

For a full reconciliation of our non-GAAP measures to GAAP results, please see our earnings release posted in the Investor Relations section of our website earlier today. After our prepared remarks, there will be a Q&A Session.

This afternoon's webcast is being recorded, and a replay will be available on the Investor Relations section of our website at amctheatres.com later today. With that, I'll turn the call over to Adam..

Wakanda Forever and James Cameron's Avatar 2, the sequel to, in inflation-adjusted dollars, the single highest-grossing movie of all time. Couple of great films with much of the industry coalescing around an exclusive 45-day theatrical window in the United States.

That is infinitely better for AMC than when the movie industry flirted with day in date simultaneous release of films to theaters in the home experimentation in 2021.

As we look forward to the full calendar year of 2022, reckoning that no one has a perfect crystal ball, but we think that the overall domestic industry box office, which is a good placeholder for the size of our industry, both here in the United States and abroad, could be nearly double that of 2021, and that makes us at AMC bullish about our continued progress.

Two notes of caution, stating the obvious, inflationary cost pressures, labor shortages and potential supply chain disruptions continue to exist. If you watch the news, you are well aware sadly that there is a war in full bloom on the continent of Europe. These challenges all will need to be carefully managed.

Additionally, a year ago, we spoke to you about a sequentially improving year in 2021 with each quarter expected to be better than the previous one, and that is exactly how 2021 turned out.

Merely because of the timing of big movie releases in 2022, we expect that 2022 could follow a similar path, with the first quarter being the low point of the year and meaningful, sequential improvement being achieved as the year progresses. In short, our expectations are for a Q1 that is well above 2021 Q1 levels.

But nonetheless, it will be a relatively weaker Q1, coupled with strong and reassuring full year performance for all of 2022. As you look at AMC, now that we remain focused on recovery and transformation, we remain focused on innovation and managing through change.

We are determined to continue with bold and dazzling marketing initiatives, all the while maintaining our disciplined cost controls as well as cash conservation and potentially cash raising strategies. I'll be back in a few minutes to provide some updates on specific key advances for AMC and to take your questions.

But right now, I'll turn the call over to our Chief Financial Officer, Sean Goodman.

Sean?.

one, ensuring that we have sufficient liquidity; two, strengthening our balance sheet by reducing our debt and associated interest costs and extending maturities; three, investing in our business to enhance the guest experience; and four, opportunistically pursuing value-enhancing initiatives including those that lead to diversification of our business.

During 2020 and 2021, we focused our capital expenditures almost entirely on maintenance of the existing fleet. Net CapEx, including landlord contributions, was $130.2 million in 2020, and it was $70.4 million in 2021.

Both of these are significantly less than in 2019 when CapEx included spend associated with the enhancement of our fleet, predominantly through seating upgrades.

For 2022, separate and apart from any M&A activity, we expect CapEx to be in the range of $150 million to $200 million as we begin to invest in the growth enhancement and extension of our business. As part of our ongoing efforts to optimize our theater portfolio, during the quarter, we opened or added three new theaters and closed five.

So, this brings the total number of locations permanently closed during the last two years to 83 and the total number of new locations opened to 30 for a net reduction of 53 locations. Both actions, closures and openings serve to increase our adjusted EBITDA.

Collectively, the older, somewhat tired theaters that we closed or money losers, while the beautiful new theaters that we are bringing into our system are expected to be extremely strong performers positively impacting our overall profitability.

Going forward, we will continue to actively manage our portfolio, adding new high-performing locations and eliminating lower performance, all with the goal of improving guest satisfaction through improvements to the inherent quality and appeal of our fleet of theaters as well as optimizing our overall profitability.

The operating improvements and efficiency optimization initiatives implemented over the last two years have allowed us to nicely capitalize on the box office growth in the fourth quarter. We have very profitable results for Q4, but we are in no way complacent.

As we begin 2022, we are still in a recovery phase, and we will continue to focus on revenue growth, efficiency and enhancement initiatives to build our business and ensure our success in a post-COVID environment. And with that, I’ll pass the call back over to Adam..

Thank you, Sean. Before we open up this webcast to your questions, I’d like to update you on recent actions we’ve taken to enhance our business and highlight some strategic initiatives that will better position our company as we hurdle into what we believe is a much more promising future for AMC.

A strong current of innovation runs deep throughout AMC’s DNA. We have led in the elevating of moviegoing to a truly unique and desirable out-of-home experience, and we set the standard for so many transformative changes in our industry. We’ll continue to do so.

But in 2022, 2023 and beyond, we also expect to transform our company into becoming something much greater than solely a movie theater operator. Let’s quickly look at seven of the initiatives and innovations already or soon to be underway. One, NFTs.

During Q4, AMC became the first theatrical exhibition company to collaborate with a studio partner to offer an exclusive non-fungible token, or NFT, to reward moviegoers for their AMC attendance. AMC worked closely with our partners at Sony to launch the Spider-Man NFT, and the success was undeniable. 86,000 NFTs were fully subscribed within hours.

And ultimately, these NFTs have been sold on secondary markets – some of them that is. But some of them have been sold in secondary markets for as much as $17,000, no, you did not hear me wrong, $17,000 for a single Spider-Man NFT.

By now, in just a few months from our first effort with Sony in November, we have already launched four separate NFC programs, one of which is supporting what is sure to be the new blockbuster movie, The Batman, which opens this week.

In total, more than 800,000 NFTs have already been made eligible by AMC for consumer collection in just three months or so. NFTs are not just interesting memory of collectibles but are also seen as drivers of attendance for AMC at our theaters and growth in box office revenues for our studio partners.

We expect to continue both jointly with studios and separately by ourselves on our own to create future NFT offers to enhance the overall engagement with our guests. And importantly, in 2022, we will look to further monetize some of what is now our nascent NFT activity.

For example, selling some of these NFTs, in addition to giving them away free and getting a commission on the transfer of our NFTs when and if they’re later resold. Two, cryptocurrency. We continue to explore opportunities to both provide convenience and to create value for our guests through the use of cryptocurrencies.

Last year, we introduced – last year being 2021 – we introduced the capability to accept payments in Bitcoin, Ethereum, Bitcoin Cash and Light Coin using our website and mobile app.

Later this month in March, we will introduce the ability to transact and to make AMC online payments in Dogecoin and Shiba Inu, that on our website with mobile app functionality following a few weeks thereafter.

We continue to explore how else AMC can participate in the burgeoning crypto universe, and we remain quite intrigued by the potential business opportunity. We’ve been looking for some time at potentially issuing our own cryptocurrency, but that will depend on how the regulatory frameworks surrounding cryptocurrency unfold.

More to come, if, as and when we have something more concrete share. As a side note, a benefit of our having to program cryptocurrency functionality for our website and mobile app. AMC also picked up the capability to accept Apple Pay, Google Pay and PayPal online.

Incredibly, in just a few months, these latter three forms of payment, along with cryptocurrency already constitute more than 15% of our online ticketing activity as was seen in the fourth quarter of 2021. Three, variable pricing. A few years ago, at some of our U.S. theaters, AMC successfully raised weekend pricing above midweek levels.

Currently, our prices for The Batman, which opens this week, are slightly higher than the prices we’re charging for other movies playing in the same theaters at the same time. This is all quite novel in the United States. But actually, AMC has been doing it for years in our European theaters.

Indeed, in Europe, we charge a premium for the best seats in the house as to just about all other sellers of tickets and other industries, think sports events, concerts and live theater, for example, that has not commonly been a practice heretofore in the United States.

If you look at our year-over-year pricing success, as was demonstrated in the Q4 numbers, you will see that AMC has been a bold thinker in the area of pricing, one who is willing to take risk and one who is willing to lead and one who sees considerable upside opportunity for us ahead if we continue to be imaginative. Four, AMC Perfectly Popcorn.

Our foray into the multibillion-dollar popcorn industry during 2022 is on track. Remember, AMC knows something about popcorn. On a peak day, we sell 50 tons of the stuff. We plan to make our freshly popped popcorn available through food delivery to home services, allowing consumers to enjoy a slice of the AMC experience while entertaining at home.

We also plan to sell to go packages of popcorn at our theaters for takeout and/or for pickup. Beginning later this year, we will begin selling freshly made real AMC Theaters Perfectly Popcorn and other movie treats at select mall retail locations around the United States.

And I think the biggest opportunity here at all is that AMC is working actively an opportunity to offer prepackaged and/or ready-to-pop microwavable AMC theaters Perfectly Popcorn in supermarkets, in convenience stores and in other food service venues around the country.

As we recently announced, we recruited Ellen Copaken to fill the newly created position of Vice President of Growth Strategy, where she will lead our initiatives related to the sale of popcorn outside the traditional in-theater channel and assist with other initiatives to broaden and transform our company.

Ellen has an outstanding track record in brand management and innovation at PepsiCo at Frito-Lay and in Hostess Brands. And her skill set, combined with our significant grocery experience will be a tremendous asset to us as we roll out our popcorn initiatives and explore other innovations in 2022.

Watch out Orville Redenbacher, baby, a considerable competitor with a popcorn brand that truly resonates with consumers is on its way. Five, additional theater additions. Additional that should have been additional theater locations.

During 2021 and early in 2022, we acquired seven high-profile and strategic theaters, including six former ArcLight/Pacific theaters. That’s about a third of their circuit located in major metropolitan markets like Los Angeles, San Diego, Chicago and Washington, D.C.

Adding the magic of the AMC product and marketing strategies to existing high-profile theater locations has proven to be a winning formula.

Our mid-2021 acquisitions of The Grove 14 of Americana at Brand 18, both former ArcLight/Pacific theaters, both in the Los Angeles market, have under AMC’s leadership and management, both ranked among the 30 highest grossing movie theaters in the entire United States out of some 5,000 theaters in the country since joining the AMC family in mid-summer.

Theater landlords, real estate owners around the country recognize that AMC is a theater operator of choice, and we continue to be in active and constant discussions regarding potentially picking up additional highly attractive locations that can enhance our portfolio.

Transition costs can be modest, and often subsidized by landlords – not always, but sometimes we find an opportunity to pick up theaters at a mere one time to two times projected EBITDA even counting in and factoring in their transition costs. Similarly, we have looked at buying some or all of several smaller movie theater circuits.

Now some sellers have price expectations that make their approach to us dead on arrival. On the other hand, we are seeing other opportunities where we think we can grow our theater count attractively with quality theaters in strong potential markets and do so at three times to four times our projected cash flows, these are bargain prices.

We will continue to be highly disciplined in our approach, though, but put it all together, there is opportunity in them in our heels. Watch this space for more announcements as AMC continues to grow. Next, a branded credit card.

Some of you may have seen two completely voluntary and well-earned executive retirements announced yesterday afternoon and that we are seamlessly backfilling these two very talented executives with superb individuals to carry our legacy forward. We’ll have new leadership, highly experienced, already internal within the company to run our U.S.

theater operations. In addition, in choosing our new CMO, Eliot Hamlisch of Wyndham Hotels & Resorts, Starwood Hotels & Resorts, Deloitte Consulting and American Express, not to mention an MBA from the Harvard Business School, we have someone bringing to his new AMC position considerable experience with co-branded credit cards.

With approximately 4 million shareholders and 25 million households in our AMC Stubs program. I think there is significant potential profitability for AMC if we launch our own co-branded credit card, and that will become yet another high priority for AMC in 2022.

You may recall that back in the early 1990s, I was the Chief Marketing Officer of United Airlines and managed its co-branded credit card with what is now Chase. I’ve seen firsthand the spectacular profitability that can accrue to a company that has a successful co-branded credit card launch. And finally, recovery, agility and transformation.

These three words are the mantra for AMC in 2022, and 2023. As our fourth quarter results indicate, we continue to be in a state of recovery, and our focus remains on bringing to fruition a successful, full and lasting recovery from the impact of the pandemic.

At the same time, we realize that we will need to be agile to achieve that goal because admittedly, our industry is at a time of robust change. But agility is something that we’ve demonstrated AMC is pretty good at. Let’s just say that at AMC we have steered this ship through the most uncharted of uncharted waters in the recent years.

So, we’re not worried about the need for us to adapt our business model as we go forward to cope well as change unfolds around us. But some people following us look too narrowly. They’ve think our aim is merely to bring back the company that existed back in 2019 pre-pandemic.

And they look at the value of that company and project a fall in grace for us at AMC going forward. But I want to make very clear to everybody on this call. Our ambition is much more grand than that. Our shareholders have armed us with $1.8 billion of year-ending liquidity, and there may be creative ways for us to raise even more money.

I keep on getting offers from our shareholders, for example, that they want to chip in and help us pay down our debt. I don’t know exactly that that’s in the cards, but I do admire their passion and dedication to AMC nonetheless. They’ve shown it over and over and over again.

Still, with $1.8 billion of cash and under our revolver at our disposal, that can be used to outlast the pandemic, to pay down debt, to innovate within our core and related businesses and for transformative M&A. We encourage those of you who look at AMC to do so boldly because within AMC, we are thinking boldly.

Before turning the call over to Q&A, I would like to make a few specific observations about our enthusiastic and avid shareholder base. They really care about AMC, and they’re not shy with their advice.

I – believe it or not, I tend to read a few thousand of their short comments on Twitter each week, and the feedback that we are getting has greatly helped me to run this company. It’s greatly helped me to run their company. I’m also pleased that more than 615,000 individuals.

– have self-identified as AMC shareholders in joining AMC Investor Connect, a program that we launched in the last days of June of 2021. It’s our Special Communications & Rewards program designed especially and only for our shareholders.

Also in the fourth quarter of 2021, I personally hosted two sold-out early movie screenings for our shareholders in New York and Los Angeles. More such screenings that I personally host and personally attend will be planned around the country throughout 2022. At the L.A.

screening back in December, one of our investors screamed from the audience, "We are not leaving," he said. And indeed, he appears to be right.

Right now, there are several data sources to reconcile, but as best we can tell, we have about the same number of individual shareholders now as we had a year ago at this time, in the neighborhood of 4 million individual investors who care about AMC’s future.

If you exclude index funds who have no choice, but to own and hold AMC shares, individual retail investors would seem to own more than 90% of our officially issued 516 million shares as of today. Indeed, as it is often said about AMC on Twitter, retail owns the float.

Our shareholders ask me every day on Twitter, speaking of Twitter, to speculate about their theories on the trading of AMC stock as well as on natural or unnatural pressures on it. Exactly as we said last July, we have no reliable information on naked shorting or so-called fake shares or so-called synthetic shares.

So even as we are well aware of your thoughts, legally, we simply are unable to make any further public commentary on these topics. One thing that I’m particularly proud of, we kept our word to our shareholders in 2021.

It is widely known that we are essentially out of more common shares that could be issued to the public in any quantity, although a decade ago, our Board did authorize the potential issuance of preferred shares if we so chose.

Some of you are anxious about this whole topic, and so I gave you my word back in the early summer of 2021 that we would sit on the sidelines for the balance of the full year 2021 on the equity issuance, and that is exactly what we did. We kept our word.

Some of you then speculated that we would rush to immediately issue new shares to the public early in January as the new year started. It is already March. Again, we have not done so. Retaining your support, leading your company smartly and well, keeping our word to you. These are extremely important to us. They’re extremely important to me at AMC.

That’s the report. The fourth quarter was a spectacular one for AMC, the strongest in two years. Sean, let’s now turn to questions, starting with questions from our shareholders. I do hope we’ll take some securities analyst questions as well..

Thank you, Adam.

And the first question is, can you give us an update on the Perfectly Popcorn initiative?.

Sure. As I said in my prepared remarks, we sold 50 tons of it on a good day. We know something about popcorn. Our brand has credibility, and we’ll have credibility in the market for people who buy and consume popcorn. So, we’re taking this initiative very seriously.

I talked about hiring Ellen Copaken, who’s got substantial brand management and innovation experience at PepsiCo, at Frito-Lay and at Hostess Brands. She’s got a lot of grocery experience. As – she’s already on board. She joined us in mid-February. She’s in charge of this whole effort, among other projects, and we are going full bore.

I expect that hopefully with Uber Eats, we will launch a food delivery program in the beginning as early as the second quarter of this year, depending upon which city you happen to be in. We’ll roll it out around the country over the second and third quarters primarily, possibly the fourth quarter in some of our smaller markets.

As for grocery, many of you may not know this, but grocery stores tend to restock their shelves twice a year, in February and in September. Obviously, February is behind us. So, our goal is to catch the September reshelling efforts and to get AMC Theatres Perfectly Popcorn in a supermarket or convenience store near you in the fall of 2022..

Thanks, Adam.

And the next question is, are there other food and beverage initiatives in the pipeline, for example, expanded offerings, concessions to go, et cetera?.

Absolutely. We fancied ourselves as an innovator in F&B. And of the large theater operators, AMC has had the highest food and beverage sales per patron for years now. That continues to be the case. And part of it comes from doing it well in our theaters, part of it comes from our innovation.

Just a couple of weeks ago, we launched Impossible Nuggets, the plant-based alternative chicken nuggets, which are selling briskly. We constantly are putting new menu items in our theaters. We constantly are putting specialty movie theme drinks at our more than 350 bars around our U.S. theaters, theme of major movies that are coming out.

But beyond that, some of you may recall that about four years ago, we launched something called Feature Fare, and we were way ahead of the competition in our view as to the menu variety that AMC offered in Feature Fare. Because of COVID, we had to strip that way back.

It was a challenge just to open our theaters, let alone to do it with a full-blown variety of menu items as we had when everything was going like a Swiss watch back in 2018 or so. Having said that, we’re building back up in terms of menu variety and our concession stands and in our dine-in theaters.

We’re still challenged with labor shortages and supply chain disruptions. So, we’re picking and choosing very carefully what items we bring back into our theaters. We want to make sure that if we promise a guest a high-quality F&B experience that the people are working in our theaters can deliver it.

Having said that, we certainly seem to be succeeding, Sean, as you said in your prepared remarks, our food and beverage sales per patron are up 35% year-over-year. That’s a stunning increase. I’m very proud of what our F&B organization is pulling off. You last asked about to-go questions.

When we introduce the popcorn to-go products at our theaters, we’ll also have other to-go items, including other delivery to home through REITs and the like as well. So, it’s all coming. More big projects and more big goals for 2022..

Great. Thank you very much.

Next question is, can you give us an update on alternative content?.

Alternative content is something that we are very intrigued by. We’ve dabbled in it so far to gauge consumer response. Some of the people who track us closely know that we had WWE events. We had UFC events. We showed DIRECTV’s Sunday Ticket for two years over the last three, showing professional football games, out-of-market football games on Sundays.

We’ve had several concerts, one is recently as two nights ago, Kanye West, now Ye, in IMAX theaters around the country. We’re showing some old movies. We just had a very successful reshowing of the 50th anniversary of The Godfather. I think that was in our Dolby Cinemas.

We’ve just agreed with Warner Music to look really hard together at which of their concert artist we can bring to AMC Theatres. But the big one here is sports rights.

And we all know that AMC is going to make a real splash in alternative content, if we can secure the rights for major professional and collegiate sporting events, not to mention these others like WWE and UFC, that getting professional collegiate sports is something that is great potential. It’s much easier said than done.

We have begun dialogue with leagues. There’s a lot to work out, but it’s something that we’re looking at hard..

Next question, what is the time frame to bring premium formats to the recent theater acquisitions?.

I'm so proud of the partnership that AMC has with IMAX and that it has with Dolby Cinema. We're IMAX' I think, largest customer in the world outside of China. We're certainly their largest partner here in the United States. We have an exclusive relationship with Dolby Cinema here in the United States. We had 150 or so PLFs five years ago.

AMC globally, now has over 400, and we continue to want to grow it. We're in active dialogue with both IMAX and Dolby right now, how we can grow our business with each of those great companies.

I have every expectation that we are going to increase the number of our PLFs, and in the case of IMAX in particular, increase the number of laser-equipped IMAX auditoriums around the AMC system. One of the things that we've done as we've looked at bringing new theaters into our system and see if we can add PLFs to those theaters.

And for example, The Grove and Americana brand in L.A., which already are in the 30 highest grossing movie theaters in the United States, neither one has either an IMAX or a Dolby Cinema auditorium.

We're going to put an IMAX and a Dolby Cinema and our house brand, which is called Private AMC, we're going to put three of them into The Grove, three of them in the Americana brand. We're looking at other theaters as well to see where we can add IMAX or Dolby locations.

In terms of timing, and once you get permitted, it's kind of six to 12 months to get them constructed, Permitting can go fast or slow, depending upon the locality. So, if I had to pick a date, I would say, about a year after we add a theater to our network, we got to be well underway with IMAX or Dolby or Prime at AMC locations..

Great.

The next question is what are the plans to monetize the opportunity from NFTs and cryptocurrency?.

Look, this is a big opportunity for us. As I said in my prepared remarks about NFTs, we've already done four programs since November, already 800,000 NFTs have been made available to consumers. One with Spider-Man movie, one with Dune, one with The Batman movie. We offered an own AMC NFT to our shareholders enrolled in AMC Investor Connect.

This is all good for us. We have tended to give them away free so far.

We will continue to give some away free, especially if that drives a closer bond with the company or if it drives attendance to our theaters where we'll make money selling tickets and concessions, but I also think it's possible for good and important and special NFTs to sell them to the public.

And I also know for a fact that on some of these NFT programs, we already are and will be on future programs, collecting a commission on the resale of those NFTs as they get resold. As for cryptocurrency, we're taking it now. We start with Dogecoin and Shiba Inu in a couple of weeks.

We know there are a lot of consumers who are very keen on those cryptocurrencies. We expect that our market share amongst that audience will grow when we can take cryptocurrencies.

In addition to that, the one that you know well, Sean, because we've talked to you about at great length, the one that has our biggest intrigue is whether AMC would be capable of issuing our own coin, our own cryptocurrency. We have to be careful how we do that.

The regulatory framework surrounding cryptocurrency is going to change dramatically, I think, during this calendar year. We always believe in staying on the right side of the law. And so, we want to make sure that whatever we do in this area, we fully comply with whatever regulations governments send our way.

But it is something we're looking hard at, and there may be an opportunity to create significant value for us..

Great. The next question here is regarding our strategy for lowering debt and improving our leverage ratios..

Well, the best thing we can do to lower debt is to grow our EBITDA, so that by definition, the debt that we do have is a lower multiple of our rising EBITDA. And that certainly was the case in the fourth quarter, where we actually had positive EBITDA for the first time in two years. But that's not enough. We also need to pay down debt.

And we're doing that right now. We made a great start by paying off a considerable amount of deferred rent that we owe from 2020. And additionally, there still is debt out there that we could buy at a discount and that is an intriguing use of cash that we are considering..

Great.

Next question, what are the plans with respect to signature recliners? Do you plan to introduce these at all screens?.

We do not. Let's start with the branding of AMC. We have three major brands at AMC. AMC Theatres, AMC Dine-In Theatres and AMC Classic Theatres. Our dine-in theaters are what they are with full-blown restaurant menu items, mostly delivered to seat. We have our normal mainline AMC Theatres, and we have the classic brand.

The classic brand tends to be smaller, less visited theaters. The economics at a classic theater probably would not allow us to invest in putting in recliners. It's an expensive proposition. We can spend as much as $5 million or more a theater in doing it. And the traffic at the classic theaters just doesn't justify a return.

But with respect to our AMC Theatres, we've already made great progress. We've got recliner seats in one or more auditoriums at somewhere around two-thirds or more of our AMC Theatres. We're very well populated with the recliners. And one other thing that the pandemic through at us is to guard our cash very carefully.

And given that we already are well established with recliners and given that it's really important to keep CapEx low and to hold on to that $1.8 billion war chest to do with it as we described on the call earlier, I think we're going to slow down the pace of our renovations. Now that doesn't mean that we'll do none.

We will do some but at significantly lower levels than we were doing it back in 2017 and 2018. We've got to be very prudent. The best asset this company has is this $1.8 billion cash and liquidity word. We need to be referent that our shareholders have entrusted us with $1.8 billion. We need to be very careful how we deploy it..

Thank you.

And the next question here is, can you give us an update on the opportunity to introduce AMC merchandise?.

Afterlife emerged, we created a special merchandise item, a Ghostbuster ambulance. It was like $40 or something. I think we sold 40,000 of them in like days, we sold out, which reminded us that our shareholder base and our customers are really interested in emerge. We just – this week are going forward with a big Batman popcorn holder.

It's about six-inch-high Batman’s head, which your popcorn will be served. I'm hoping they'll sell out. And merchandise is going to be a big project for us in 2022.

I would expect that towards the middle of this year, we'll have a broad array of merchandise, AMC-branded merchandise that our shareholders and our guests can buy whether they do it online or possibly many of our theaters..

Great.

And then the last question that I have here is what are your goals with respect to more theater or other acquisitions?.

Well, look, as I said in my prepared remarks, especially the section I called recovery, agility and transformation – we have cash. There are theaters that I believe we can acquire very inexpensively. One time to two times cash flow is really cheap. Even three times to four times projected cash flow is really cheap.

And if we can grow by bringing in high-quality theaters in strong markets into our fleet inexpensively, that's a great opportunity for us. Beyond that, though, there is no specific company that we are yet ready to acquire.

But I really want to say again and again and again, that people who are watching and analyzing this company should think hard about what a strong management team can do with $1.8 billion of cash. And we are going to be looking seriously at M&A candidates.

It's intriguing to diversify our business away from the pure movie theater industry to diversify our risk and yet capitalize on our knowledge of things like food and beverage, entertainment, selling tickets to things, running buildings that are far apart from each other, dealing with landlords with hundreds and hundreds of leases.

This is all expertise that does not – that AMC has where that expertise is needed in other industries, too. And again, I think for the people who are merely valuing the AMC of 2019 and suggesting that that's all we can do going forward, you're making a mistake.

There are other lines of business, whether it's NFTs, cryptocurrency, popcorn or that which we grow into through transformational M&A. There is opportunity to change this company's fortunes greatly as we look ahead. Thank you..

Yes, Sheri, if you want to see if there's – if you could repeat the Q&A instructions..

The first question comes from Jim Goss with Barrington Research. Please go ahead..

Alright, thank you. Hi, Adam..

Hey, Jim nice to hear your voice again..

Yes. I do have a question – a couple of questions. One, I was wondering if you think there's any opportunity to maybe carve out some subset of your theaters, perhaps the AMC Classic or some of them and create a sale that could create some value that you could use for additional acquisitions or to pay down some debt..

Does the opportunity exist? Yes. Is it our plan to do that? No. I think that we benefit mightily from our size and scale. And if we give up some of that size and scale, we hurt the rest of the company in the process. You all know that there are other companies who report their financials publicly.

Take a look at our film rent costs in Q4, compare that to some other companies, that's a direct result of the relationships that we have in Hollywood but also a result of the size and scale of AMC. And we would be giving up on a competitive advantage that we now have, if we got smaller..

Okay.

And maybe also on the idea of trying to reduce the debt load, do you have any thoughts on any creative financial instruments beyond the common equity that's dominated by the retail investors that could improve your financial position and interest costs and also reengage institutional investors in AMC?.

So, we do and we're not yet ready to share them publicly.

Having said that, I would remind you that my new CFO sitting – you're not so new anymore, you've been here two years, but who's sitting a couple of feet away from me, six feet away probably, but like we've been very successful in the capital markets, and we just had this impressive, I think, refinancing of $950 million of our debt.

We lowered our interest cost by 300 basis points. We stretched out maturities to 2029, and there are other tranches of our debt that we're looking at very hard to see if we can do something imaginative and creative with them, just as we did with our first liens a few weeks ago. Beyond that, there are other things that we can do.

But as I said – and we're looking at them carefully, but as I said, we're not yet ready to share anything publicly. But you're on to something that it would be nice to have institutional investors embrace AMC. But I want to be very clear. I don't want to do that if it costs us our individual shareholder base.

This new individual shareholder base has been very loyal to AMC since it showed up on our door about a year ago, and we intend to be very loyal in return..

You've been very clear about that. Thank you very much..

Thank you, Jim..

As there are no further questions from the phone lines, I would now like to turn the conference back over to Adam for any closing remarks..

Thank you, Operator. For all of you on the call today, thank you for joining us. The fourth quarter of 2021 was so encouraging for us. AMC is on a glide path to recovery with bold, exciting plans for 2022 in an improving environment around us. With that, don't hold our feet to the fire too much for Q1.

But boy, are you going to like Q2 through Q3 and Q4, we're expecting 2022 is going to be a very good year for our company. Thank you one and all. We appreciate you joining us today..

This concludes today's conference call. You may disconnect your lines. Thank you for participating. And have a pleasant day..