Charlie Morrison - President and Chief Executive Officer Mike Mravle - Chief Financial Officer.

John Glass - Morgan Stanley Andy Barish - Jefferies Jeffrey Bernstein - Barclays Karen Holthouse - Goldman Sachs Matthew DiFrisco - Guggenheim Securities Jake Bartlett - SunTrust David Tarantino - Robert W. Baird.

Good day, ladies and gentlemen, and thank you for standing by. Welcome to the Wingstop, Inc. Fiscal Fourth Quarter and Fiscal Year 2015 Earnings Conference Call. At this time, all participants are in a listen-only mode. A brief question-and-answer session will follow the formal presentation.

[Operator Instructions] Please note this conference is being recorded today, March 3, 2016 On the call, we have Charlie Morrison, President and Chief Executive Officer; and Mike Mravle, Chief Financial Officer. I’d now like to turn the conference over to Mike. Please go ahead. .

Thank you, operator, and good afternoon. By now everyone should have access to our fiscal fourth quarter and fiscal year 2015 earnings release. If not, it can be found at www.wingstop. com under the Investor Relations section. Before we begin our formal remarks, I need to remind everyone that our discussion today will include forward-looking statements.

These forward-looking statements are not guarantees of future performance and therefore you should not put undue reliance on them. These statements are also subject to numerous risks and uncertainties that could cause actual results to differ materially from what we expect.

We refer all of you our recent SEC filings for a more detailed discussion of the risk that could impact our future operating results and financial condition. Lastly, during today's call, we will discuss non-GAAP financial measures, which we believe can be useful in evaluating our performance.

The presentation of this additional information should not be considered in isolation or as a substitute for results prepared in accordance with GAAP and reconciliations to comparable GAAP measures are available in our earnings release. With that, I would like to turn the call over to Charlie..

Total revenues increased 14% to $20.6 million for the fourth quarter of 2015 from $18.1 million in the comparable prior-year period. Recall that the majority of our revenues are made up of royalties and franchise fees and they increased 16.7% to $12.5 million for the fourth quarter compared to $10.7 million in last year's fourth quarter.

As Charlie mentioned, we opened 38 net new restaurants in the fourth quarter bringing our annual total to a record 133 net new openings. We ended the fourth quarter with 845 total system-wide openings or total system-wide restaurants representing a unit growth rate of approximately 19%. Note that all of our 2015 development was franchise development.

In addition to restaurant development, revenue growth was also driven by domestic same-store sales growth of 5.9% in the fourth quarter. Our company-owned restaurant revenue increased to $8 million from $7.3 million in the prior year, driven entirely by 9.9% growth in same-store sales.

Cost of sales increased 6.2% to $5.6 million from $5.3 million in the prior fiscal year's fourth quarter. As percentage of company-owned restaurant sales, cost of sales decreased 240 basis points to 70.2% from 72.6%.

The decrease was primarily driven by a 7% decrease in the commodity cost of bone and chicken wings along with sales leverage and operational efficiencies in both food and labor costs. Our back office tools, including actual versus theoretical food cost and labor management are continuing to have a positive impact on our corporate restaurants.

Selling, general and administrative expenses decreased to $7.7 million from $8.9 million in the prior year. The decrease in SG&A was primarily due to $1.2 million of expenses incurred in the prior fiscal year's fourth quarter associated with our preparation to be a public company.

Adjusted EBITDA, a non-GAAP measure, increased 35.8% to $7.9 million from $5.8 million last year. Please review the reconciliation table provided in our earnings release between adjusted EBITDA net income with most directly comparable GAAP measure. For the quarter, income tax expense was $2 million.

Our annual effective tax rate was 36.2%, compared to 37.2% in the prior year. Going forward, we would expect our effective tax rate to be between 37% and 38%. Net income increased to $3.8 million or $0.13 per diluted share compared to net income of $1.5 million or $0.06 per diluted share in the same quarter last year.

Weighted average diluted shares outstanding were approximately 29 million for the fourth quarter 2015 and approximately 26.4 million for the prior-year period. Adjusted net income, a non-GAAP measure, increased 65.3% to $3.8 million or $0.13 per pro forma diluted share compared to $2.3 million or $0.08 pro forma diluted share last year.

We used a pro forma weighted average share count of 29 million shares for the fourth quarter of 2015 and 28.6 million shares for the fourth quarter of 2014. Pro forma diluted share count gives historical effect to the additional 2.15 million shares of our common stock issued in the IPO as if all shares have been outstanding as the beginning of 2014.

Please review the reconciliation table provided in our earnings release between adjusted net income and net income with most directly comparable GAAP measure. In terms of our liquidity and balance sheet, as of December 26, 2015, we had cash and cash equivalents of approximately $10.7 million and outstanding debt of $95.5 million.

Note that we do not have a required principal payment on our current term loan until 2019. Our net debt to fiscal year 2015 adjusted EBITDA was approximately 2.9 times. For the fiscal year, CapEx was $1.9 million. Before we get into our annual guidance for 2016, I would like to reiterate how we view our business over the long term.

We have a strong and predictable earnings model due to our franchiser positioning and strong unit economics that continue to drive franchise development.

Commensurate with this, our long term targets are annual unit growth of 10%-plus, near-term guidance will be above this rate due to the strength of our pipeline and the continued reinvestment in the business by our franchisees; same-sales growth in the low single digits, we have a strong track record of achievement in increasing our sales volumes with 2015 being the 12th consecutive year of positive growth, this has in turn driven our domestic average unit volume above $1.1 million; adjusted EBITDA growth of 13% to 15%, driven by franchisees unit expansion and improving margins through SG&A leverage; net income and EPS growth of 18% to 20%.

In addition to the strong growth of prospects for our brand, we also have significant free cash flow that will allow us to reinvest in the business and also return cash to shareholders over time. With regards to fiscal year 2016, we are providing the following outlook which is in line with our long-term target.

Total revenue between $88 million and $89 million representing 13% to 14% growth over 2015, a 125 to 135 net new system-wide store openings representing approximately 15% annual unit growth. Including in this range is one additional corporate restaurant that is expected to open in the second or third of fiscal quarter.

Domestic same-store sales growth in low single digits, SG&A expenses between $33 million and $34 million, inclusive of approximately $1.3 million of stock-based compensation expense, $0.9 million of expenses associated with our franchisees convention, $0.8 million of expenses associated with the 53rd week and $0.8 mill of incremental ongoing public company costs.

Adjusted EBITDA of approximately $33 million representing 14% growth over 2015, pro forma adjusted fully diluted EPS of approximately $0.55 per share, and fully diluted share count of approximately 29 million shares. A few other items to note. Fiscal year 2016 includes a 53rd week and all of the guidance just provided includes the 53rd week impact.

For context, the impact of the 53rd week is estimated to contribute approximately $1.4 million of revenue and $0.3 million of adjusted EBITDA. Secondly, we host a franchisee convention every 18 months and it will take place in the second quarter of this year.

There was a net zero impact of profit dollars from this event, but we will have expenses associated with the convention of approximately $0.8 million in SG&A in the second quarter with offsetting revenue from support released to fund the convention. And now, I will turn the call back over to Charlie for closing remarks before we begin Q&A..

Thank you, Mike. As we look to 2016 and beyond, we intend to continue fulfilling our mission of serving the world favor while taking care of our commitments to our franchisees, our guests, our team members and our shareholders. And while we're thankful for what we have accomplished in 2015, we are excited by what lies ahead for the company.

Wingstop is fortunate to have a strong foundation firmly in place along with financial flexibility. We are therefore going to continue doing what we have been doing because it is working so well for us, executing our disciplined growth strategy.

And as I said before, we have significant wide space to grow our store base in both existing and new markets. We are partnering with new franchisees and deepening and extending our relationships with existing franchisees who are reinvesting in the brand. Our long term goal is to reach 2,500 units domestically based upon 10% plus annual unit growth.

Once again this year, we expect to be above that target as we close in on nearly 1,000 restaurants. Thanks again for joining us this afternoon. We appreciate your interest in Wingstop and would be happy to answer any questions that you may have. Operator, please open the line for questions..

Thank you. We will now be conducting a question-and-answer session. [Operator Instructions] Thank you. Our first question comes from the line of John Glass with Morgan Stanley. Please proceed..

Thanks. Good afternoon, everyone. Just first maybe can you comment about the class of 2015 unit economics, the average new store productivity, obviously it was good given your comps, given the development.

Would you put any context around how new stores opened in 2015 versus prior years?.

Hey, John, this is Mike. I would tell you that the economic targets that we have for new restaurants are in average unit volume, their first year of operation of approximately $820,000. We don't have a full year of sales results for the 2015 openings, but I’ll tell you we're on track to achieve the targets we set out..

Can you talk about a couple of things around costs? First of all, maybe these are related to each other.

How do you think about or how do your franchisees think about pricing in 2016 and maybe related to that how do you think about wing prices in 2016 that may be a driver of that?.

Hey, John, it's Charlie. I think historically we talked about 2016 as being a year where we expect wing prices to be flat to where they were last year. And that would be a key driver as to any pricing decisions or franchisees might make at this point.

We don't expect any broad based price changes or price increases that would be made during this time based on the commodity market primarily..

Okay. And then lastly, we went through this last couple of months of really unprecedented QSR discounting among your traditional fast food peers.

Can you comment about how that may impact your business now and if you're not willing to do that maybe talk about historically when there has been more value promotions in the market? Is that something that influences your business or are you really not part of that - that doesn't influence your business?.

Yes, I would not suggest that we’ve seen a particular time or event where aggressive discounting has impacted our business, and I think that's demonstrated by our consistent sales growth and delivering 44.1% full year stack comp growth that some of these activities may tend to impact other businesses.

But I'd like to think of Wingstop as existing in a category of one and all by ourself. We don't have, as we mentioned, a true direct competitor that we fight against so to speak. So much of this activity probably has a limited effect on Wingstop overall..

Okay. Thanks very much..

You're welcome..

Thank you. Our next question comes from the line of Andy Barish with Jefferies. Please proceed..

Hey, guys. Two things. Maybe on the flip side of that question with the low gas prices out there, I think a pretty decent size swap of your customers said probably would respond to that dividend or tax cut so to speak.

Have you seen that historically in your results?.

Yes, I think it's safe to say that our guests, which is typically a more middle income customer is going to benefit by having more money in their wallet associated with lower gas prices, which means hopefully for us more occasions to Wingstop.

We don't have any specific data to validate that that's the case, but certainly it should be or it should be considered to be something that is beneficial to this brand..

Okay.

And then secondly can you just remind us a year ago in the spring in this kind of March, April, May time frame promotionally what you were doing, did you have a flavor event going on at that point as well, or is Smoke 9 going up against something that was more branding oriented?.

Yes I think definitely we had a flavor event during that time frame. It was our Serrano Pepper Glaze event that occurred during that time frame. Aside from that one other major event that affected us during that time frame was the [indiscernible].

Aside from that, those were pretty consistent markets or time frames in terms of what we're looking at this year in terms of our marketing calendar to last year..

Thank you..

You’re welcome..

Thank you. Our next question comes from the line of David Tarantino with Robert W. Baird. Please proceed. David Tarantino, your line is now in conference. Are you perhaps on mute? Please proceed. Thank you. Our next question comes from the line of Jeffrey Bernstein with Barclays. Please proceed..

Great. Thank you very much. Couple of questions. Just one on the looking out to 2016 from a guidance perspective I can appreciate you mentioned that the unit growth should be above kind of the long term based on the momentum you're seeing.

But on the comp side, you mentioned still thinking low single digit which relative to the outside strength you had this year and obviously over the past few years but seems to imply a pretty large two-year deceleration.

I was wondering whether you see any indicators pointing to a slow down or perhaps you start the year just conservatively guiding in line with your long term targets and see where it plays out from here..

Hey, Jeffrey. I think certainly going into the year we are going to guide around our long-term targets because, as you know, we believe strongly that our 10%-plus unit growth coupled with low single digit comps delivers very strong EBITDA net income growth for the brand.

And we haven't provided and usually don't provide any guidance in the quarter but we feel that a low single digit comp growth again is consistent with our long-term guidance..

Got it.

So there is no indication like you would think you’d start every year thinking that low single digit would achieve your targets when in fact you might be running above that at any point in time?.

Look, yeah, I don't think that is something that we would necessarily do. I think it really just is reinforcing the strength of the model by having a low single digit comp guide as well as this strong unit growth in a very unit-growth oriented concept..

Yes. Right. And then just on that unit growth you mentioned I think you said like 15% growth in 2016 which at the midpoint is like 130 units. I know in 2015 you did 133.

Clearly its above the 10% long term target but I'm just wondering whether we should be thinking about the potential to have openings, absolute number of openings accelerating each year? I know there is very strong outside demand.

So what would limit you from maybe faster growth relative to, for example, 2016 over 2015 on an absolute basis?.

I think on absolute basis we're very consistent with where we were in last year. We’ve been able to fill our pipeline back up, if you will, by ending the year at 530 total commitments in the pipeline for development that happens this year and the years forward.

Certainly the brand has increased our rate of growth over the past four years rather aggressively. We feel comfortable between 125 and 135 units for this year net, being our target for the year, and certainly it delivers against the growth objectives.

And we'll see how things play out throughout the year if we can – obviously accelerate the pipeline we would do that..

Got it.

And lastly any color in terms of the comps? I know you had preannounced these results already, but sequential trends or regional trends or the components perhaps, just trying to get some color in terms of how the comps played out through the fourth quarter and if you were willing to offer anything that we're two-months plus into the first quarter..

We don't have any specific discussion around Q1. I think Q4 was indicative of the continuous strong performance of the brand, a 5.9% comp in the fourth quarter for our domestic business was excellent for us. In fact, we had some Christmas holiday shift during the quarter that impacted that slightly. We had a great quarter.

Our company stores did very well at a 9.9% comp growth rate during that same quarter alone. So I think it is just indicative and look. We’ve had a great round of 12 consecutive years, four years stacked to 44.1% growth.

We don't break out typically any traffic or ticket growth metrics as a franchise or we really focus ourselves on delivering solid comps as well as the unit growth story that we have..

Understood. Thank you very much..

Thank you..

Thank you. Our next question comes from the line of Jeff Farmer with Wells Fargo. Please proceed..

Thank you.

You did touch on that, but beyond the increase use of digital media what levers can you guys pull to accelerate the adoption of the online ordering?.

Well, I think that is one of the biggest opportunities simply because we have a very high conversion rate of our digital advertising converting into actual orders at the restaurant. So we believe that's a great opportunity for us.

And in this consolidation we did this year by moving these dollars to a national spend, we're very excited about the potential that has for our online ordering. Separately, a lot of that happens in the restaurant.

Still today 60% of our orders coming over the phone and that's a great opportunity to convert our guests into online users instead of calling in over the phone, it's easier for both sides of that transaction. And then in store, interacting with our guests.

So if they do still use a phone when they get to the restaurant, we have another opportunity to have that dialogue with them about the efficiencies of online..

And just following up on John's questions, I believe the system did lapse something close to 3% menu pricing early in Q4.

So I think I heard you loud and clear, but is it accurate to assume that the system is currently running with little to no menu pricing right now?.

I don't think it is accurate to say it is little to no necessarily. But we've always had some pricing here and there and ticket lift that could be associated for instance with online orders because they do carry a $4 higher average check than any other transaction in the business.

So I wouldn't specifically state that was the case but we did roll over approximately three points of price during that fourth quarter that rolled off..

Okay. And then again you discussed, you briefly mentioned the opportunity to potentially get to national media scale I think it was maybe by as soon as 2017, what do you guys need to see in terms of either unit development or system sales targets.

What bogeys are you looking at before you get to a level where you think those efficiencies are there and you can’t pursue national media?.

Yes, we’ve noted before that when our domestic footprint hits either 1,000 locations or a time-based hurdle, if you will, that our franchise agreement gives us the opportunity to actually increase the contribution to a national spend. As I mentioned in my comments, we are quickly getting close to 1,000 restaurants in the U.S.

through 2016 and so I think that time frame is coming soon and our goal, our hope, would be that when we hit that type of threshold we would be able to migrate much of our advertising to a national plan..

Okay. Thank you..

You're welcome..

Thank you. Our next question comes from the line of Karen Holthouse with Goldman Sachs. Please proceed..

Hi, thank you for taking the question. One quick housekeeping question. Should we be thinking about any sort of Easter shift with Easter shifting from the second quarter into the first quarter this year? I can't imagine that chicken wings are a very common Easter dinner and our store is even opened on Easter..

Yes, hey, Karen. This is Mike. The stores are open on Easter and actually flips a little bit. Easter Sunday is actually in our second quarter, it’s the first day of our second quarter. Our first quarter ends that Saturday before Easter, so it bifurcate it a bit.

There might be a small noise in the comp but as we’re looking at the long term and looking at the full year, the shift isn't that material..

All right. And then a question about the online ordering.

Can you just remind us when folks are ordering online, is it something where you're collecting information and storing information, or so it's easier to reorder and then you have that sort of customer tracking set up or is it just that you order effectively anonymously and have to go through the process every time?.

No, it is a system that captures your information and allows you to reorder a previous favorite, if you will, and just use that order modify it if you choose, and then send that back down to the restaurant. So it does have that capability, yes..

And then on the back end where you're then presumably collecting all of that data, is it something where you're starting to use some of the direct marketing or one-to-one marketing opportunities that gives you or is that in the future? And if so, any sort of time line around that..

I don't have a specific time line but we do have an initiative that our marketing team and technology teams are working on around a CRM application or platform that allows us to better engage and connect with our guests because we do have much more of this information available to us.

Don't have a specific time line but it is something we're working on. So hopefully in the near future, we'll be much more engaged than we even are today..

Great. Thank you..

You're welcome..

Thank you. Our next question comes from the line of Matthew DiFrisco with Guggenheim Securities. Please proceed..

Thank you. I was wondering if you could also just help us a little bit understand the progression of the development.

Is there anything unique to this year as far as the opening schedule or will it be similar to the cadence of 2015's openings when you look at the complexion of the stores and where they are probably going to open?.

Yes, I would say that coming from a material standpoint, there is not a whole lot of seasonality the way the stores are going to open this calendar year. Things could flip around a little bit to the opening time lines. If you look across the quarters it should be pretty steady..

And then international, similar percentage of the openings, how should we think about that or think about it in absolute terms, similar number of openings?.

Yeah, similar number and cadence I think for what Mike just commented on..

About 25 or so, I guess, without the closings?.

Correct, correct..

Okay. And then just a question as far as you obviously had some rapid growth in the last two years or so. I guess just the rough math looks like you have about 230 or odd stores outside of your comp base, a comp base of about 650.

I would think that you might get a little bit of a tailwind on the comp also as these younger stores start to migrate into the comp base over the next 18 months.

Can you talk about that 820 opening growing to the 1.1 million, is that a two-year progression, a three-to five-year progression because you’ve got 30% - more than 30% of your stores sitting outside of your comp base potentially having 30% capacity utilization improvements in theory over the next if they just get to the average let's say..

Yes, Matt, I think your estimate of the stores that are not in the comp base is a bit high. It is not that many stores. We do enter stores into the comp base at week 52. So we don’t have this – an 18 month convention or two-year convention like some other companies do have.

So the number of stores in the comp base is a bit higher than I think what you're estimating.

But besides that historically we have seen stores open in that 820 range and then we have seen year, two, three, four, growth in new stores, and we don't have a specific metric on how long it takes them to get to the $1.1 million AUV, but our story from a individual restaurant basis and then from a brand standpoint is one of brand awareness.

And as customers continue to become more aware of Wingstop and what we have to offer and the flavors we have, they do tend to grow in volumes over time. So we would anticipate that to happen now. It's not as if the older more mature restaurants don't continue to grow as well.

We have a pretty consistent growth pattern across the different vintages and the new are restaurants just partake in that same growth..

Excellent. And then last question, did you get a benefit or have you seen a benefit in 1Q as far as with relation to having the extra NFL week or the extra week of regular season in the NFL this year..

We're going to stick to the annual guidance. The one thing I would say about that specific question Matt is, we did have an extra week of football. There was also some flip with composition of the teams that were in the playoffs. And so unfortunately the cowboys didn't make the playoffs this year and they had two pull out games last year.

So once again those types of things generally offset for us and so I wouldn't expect a huge windfall from the extra week in the first quarter..

That's helpful as New Yorkers don't consider that as much. Take care..

Yes, thanks..

Thank you. Our next question comes from the line of Jake Bartlett with SunTrust. Please proceed..

Great. Thanks for taking the question.

First, just a clarification on closings, you emphasized earlier net openings with guidance but what kind of closings should we expect? And just to clarify, were the three units in Russia closed in the first quarter here?.

Yes, they were closed in the first quarter of 2016. And in terms of closures we've had - last year we had nine, three of those were domestic. If that gives you any indication and we had on average about three closures per year in the domestic business. So, that's kind of how it has been historically.

That is not necessarily how we might budget but I would say that gives you some guidance on what closures might look like..

Okay. And then a question on your – you made a comment about returning cash to shareholders, certainly developing enough for generating enough free cash flow to do so. First off, on that front, what is your target or how do you view your debt levels? You've worked it down pretty quickly to about three times by my estimate.

What is your ultimate target for leverage and could it be possibly above where you are right now?.

Yes, so I think – great question and thanks for the question because this is one of the benefits that we think we offer in our model, the ability to deleverage quickly through EBITDA growth and through use of our free cash flow which we've done since the IPO.

Historically we have been comfortable particularly when we recapitalize the business of being in the five times range. We think that is appropriate and as a franchisor, it is not too much leverage for the business.

So we're net debt to EBITDA about 2.9 times at the end of 2015, so we are getting to the point where we would reviewing what our options are. We do think about shareholder returns and utilizing our balance sheet to return cash to shareholders, so it is something we're considering.

We don't have any timing or specifics to announce at this point in time. We think there is an appropriate cadence of events that would take place and we'll update you guys as we make progress on that..

Okay. Maybe you can't comment but is there anything you're looking for to be a catalyst for doing something more in terms of returning cash to shareholders..

No, it’s just the right timing and the markets being the right way and the preparedness and the right cadence of events to get that executed internally..

Got it. And then one question on the digital orders. You're going – maybe just describe how much you think the effort to kind of migrate people over to digital, how fast you think that is going to be or how effective do you think that will be in 2016.

It seems like it is kind of slowed the pace of conversion, it’s slowed a little bit in the last couple of quarters.

What is your expectation for 2016?.

Yes, I'm not sure it is necessarily slowed all that much. I think we’ve had a nice consistent organic lift as we've added more advertising to it and also converted more of our restaurants to our new point of sale system. I think that's been an appropriate catalyst for the continued growth.

And as of the end of the year, we are about 50% implemented no our new point of sale platform at the restaurant levels. So the more and more those we put in place, more of the orders that come in over the internet become integrated into the operation, much easier to execute for our team members and much more consistent for our customers.

So I would say that, we're just going to continue to see a very consistent pace of growth long-term as we – as I mentioned before as we continue to increase our advertising presence, and also make the appropriate adjustments and enhancements to our platform..

Great.

Would you be able to share what the digital order rate is in the stores that have a new PUS versus the ones that don't?.

Yes, I don't think it is necessarily substantially different from one of the POS systems to the other. It is an ease of implementation and execution at the store level. A lot of any of the differences have more to do with some market dynamics and the income levels in a particular trade area than anything else..

Got it. Thank you very much..

You're welcome..

Thank you. Our next question comes from the line of Matthew DiFrisco with Guggenheim Securities. Please proceed..

Thanks. I just had a follow-up. On the - I guess regional disparity within the same-store sales I know you guys don't like to give too much granularity into the comp but is there anything that we should be mindful of? I know a lot of Californian fast food companies have been dealing with taking a lot of price and seeing a little bit of a slowdown.

A lot of people are concerned about your Texas exposure.

Have you seen anything that is something that would be called out between the differences between your two largest markets?.

I know we talked about this many times over the past few months, six months anyway that our Texas market has been performing consistent with the pace of the brand overall, and one highlight we typically mention is the performance of our company stores of which the majority of those are in the Texas market itself.

As it relates to California, I would just note that in anticipation of some of the wage inflation back in 2014, our franchisees did take price to offset some of that expected wage inflation and some of that is the price that Mike has talked about that rolled off in Q4.

Aside from that I rely on the consistent performance that we've had over the past few years in terms of our overall comp growth. .

Okay. That's helpful. Thank you..

Thank you. Our next question comes from the line of David Tarantino with Robert W. Baird. Please proceed..

Hi, good afternoon. Thanks for coming back to me. Sorry about the technical glitch earlier..

No problem..

I had a couple of questions. First on the marketing side, Charlie. I was wondering if you could maybe give some dimension to the change on the digital strategy by going to national versus local approach there. I know it allows you to spend the dollars more efficiently so there is not more dollars.

But can you give us an idea of whether it is impressions or in terms what the-horsepower might be with the new strategy? And then secondly, maybe elaborate on what you’ve planned to do specifically with the extra horsepower there..

Sure, some of which we implemented already. So we started the year with this new approach to digital by consolidating nationally. And I think your point is proper which is we – we do get much greater efficiencies by executing this on a national basis than in the local markets.

One of the key additions to the mix of type of advertising that we have been able to do now with this change is digital video where we were not necessarily providing much digital video content prior, we are now through this national buy. And then that incorporates paid search and paid social and everything else we historically done.

I think the big benefit is it is across all markets now, not specifically isolated perhaps to our co-op source or certain isolated markets that are not. I think it certainly delivers more impressions and hopefully the horsepower that you mention to continue to field more growth both in just the core of our business as well as the online..

Great.

So just to clarify, as you think about 2016 versus 2015, is there more of a step-change in the number of impressions coming up just by nature of the efficiencies you get as the revenue base increases or should we not think about it that way?.

David, let me get back to you on that question. I don't have a specific perspective on whether it would be step-function or not in that regard, but I can get back to you on that..

Great. Thank you.

And then the last question I had, I know it's only one unit, but this is the first time we're hearing about a company-operated unit being open, so could you talk about maybe the strategy there, is this a change in mindset, and are we going to see more company-operated development going forward?.

Yeah, I think we have stated fairly consistently that we may open and/or acquire a few restaurants each and every year but yet maintain a mix of substantially franchised restaurants in the 2% to 3% company-owned mix.

We found a great site here in the Dallas Fort Worth area that we felt would make a great company-owned restaurant, and so we are in the process of finishing up permitting and getting into construction with this restaurant shortly.

And as we talked about, we love our unit economics as well as our franchisees and in the right markets where we can leverage existing infrastructure and team members to operate these, we will. So we're very excited about this new store.

I will tell you it will also be in our look and feel that we've talked about in our redesign and remodel strategies, so we would be excited to show it to you soon..

Sounds great. Thank you very much..

You bet..

Thank you. We have reached the end of our Q&A session. This will conclude today's teleconference. You may disconnect your lines at this time. Thank you for your participation..