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Consumer Cyclical - Apparel - Retail - NASDAQ - US
$ 38.22
-1.6 %
$ 3.53 B
Market Cap
11.69
P/E
EARNINGS CALL TRANSCRIPT
EARNINGS CALL TRANSCRIPT 2017 - Q4
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Executives

Sheila Harrington - President of Free People Brand Dave Hayne - Chief Digital Officer Frank Conforti - CFO David McCreight - CEO of Anthropologie Group and President Oona McCullough - Director, IR Trish Donnelly - CEO, Urban Outfitters Group Richard Hayne - CEO Margaret Hayne - CEO of Free People and Chief Creative Officer.

Analysts

Kimberly Greenberger - Morgan Stanley Lorraine Hutchinson - Bank of America Merrill Lynch Adrienne Yih - Wolfe Research Janet Kloppenburg - JJK Research Paul Lejuez - Citigroup Lindsay Drucker Mann - Goldman Sachs Brian Tunick - Royal Bank of Canada Omar Saad - Evercore ISI Marni Shapiro - The Retail Tracker Anna Andreeva - Oppenheimer.

Operator

Good day ladies and gentlemen, and welcome to Urban Outfitters Inc. Fourth Quarter Fiscal 2017 Earnings Call. [Operator Instructions] As a reminder, this conference call is being recorded. I'd now like to introduce Oona McCullough, Director of Investor Relations. Ms. McCullough, you may begin..

Oona McCullough Executive Director of Investor Relations

Good afternoon and welcome to the URBN fourth quarter fiscal 2017 conference call. Earlier this afternoon, the Company issued a press release outlining the financial and operating results for the three and 12 months period ending January 31, 2017. The following discussions may include forward-looking statements.

Please note that actual results may differ materially from those statements. Additional information concerning factors that could cause actual results to differ materially from projected results is contained in the Company's filings with the Securities and Exchange Commission.

We will begin today's call with Frank Conforti, our Chief Financial Officer, who will provide financial highlights for the fourth quarter. Richard Hayne, our Chief Executive Officer, will then comment on our broader strategic initiative. Following that, we will be pleased to address your question.

As usual, the text of today's conference call will be posted to our corporate website at www.urbn.com. I'll now turn the call over to Frank..

Frank Conforti

Thank you, Oona and good afternoon, everyone. I'll start my prepared commentary discussing our recent completed fiscal year 2017 fourth quarter results versus the prior comparable quarter. Then I will share some of our thoughts concerning the fiscal year 2018 first quarter and full-year.

Total Company or URBN sales for the fourth quarter increased by 2% to $1.03 billion, this sales increase was driven by $19 million in non-comp sales including the opening of two net new stores in the quarter and sales from the newly acquired Vetri Family Restaurants.

Retail segment comp sales were flat for the quarter and wholesale sales were down 1%. Please remember that last year the wholesale segment fourth quarter benefited from shipping delays in the third quarter.

Additionally, please note that our sales growth during the quarter was negatively impacted by approximately 150 basis points of foreign currency translation.

Within our retail segment comp, the direct-to-consumer channel continued to outperform stores posting double-digit sales increase, driven by increases in sessions and conversion rate which more than offset a decrease in average order value.

Negative comp store sales resulted from decreased transactions and average unit selling price while units per transaction were flat. By brand, our retail segment comp rate increased by 2% at Urban Outfitters and 1% at Free People while Anthropologie was down 3%.

Our URBN retail segment comp was strongest in November which benefited from the shift of Cyber Monday while December and January posted negative comps. Free People wholesale segment sales were minus 1% for the quarter.

This is primarily due to the prior year fourth quarter benefiting from approximately $9 million in carrier orders that were delayed out of fulfillment centers. Please note that wholesale delivered 13% sales growth over the second half of the year and we currently believe our growth rate in fiscal 2018 will be approximately 10%.

Total URBN gross profit for the quarter was down 2.5% to the prior comparable quarter at $340 million. Gross profit rate declined by 142 basis points to 33%. The decline in gross profit rate was primarily de-leveraged in delivery and logistic expense primarily due to the penetration of the direct-to-consumer channel.

Additionally, maintained margin key leveraged due to lower initial markups and higher markdowns at both the Anthropologie and Urban Outfitter brands.

Store occupancy as rated sales was flat for the quarter which includes approximately $4 million of stored impairment charges in the current year and approximately $7 million of store impairment charges in the prior year. The current year impairment charges relate to one Urban Outfitter store and two Free People stores.

Total SG&A expenses for the quarter were up 3.5% to $241 million. Total SG&A as a percentage of sales deleveraged by 40 basis points to 23.3%. This SG&A deleverage was primarily due to increase in direct store related expenses. These expenses primarily relate to recently opened expanded format Anthropologie and Free People stores.

Looking forward in the fiscal year 2018 we believe the opportunity to reduce our expense structure improving our payroll leverage at the expanded format stores for each of our brands. Operating income for the quarter decreased by 14.5% to $100 million with operating profit margin deleveraging by 182basis points to 9.7%.

Our annual effective tax rate came in at 35.5% versus to 35.9% last year. The fourth quarter rate came in 200 basis points lower than last year due to the ratio of certain foreign profits to global taxable profits in the quarter. Net income for the quarter was $64 million or $0.55 per diluted share.

Turning to the balance sheet, inventory increased by 2.5% to $339 million. The increase in inventory relates to inventory to support our non-comp stores. Our total URBN square footage is up 4.5% versus this time last year. Retail segment comp inventory is down 2% on a cost basis and is well controlled at each of our brands.

We ended the quarter with $403 million in cash and marketable securities and had zero drawn down on our asset back line of credit facility. Capital expenditures came in at $144 million for the year. Our capital spend was primarily used for new, relocated or expanded stores followed by technology related investments.

As we enter the first quarter of fiscal year 2018 it may be helpful for you to consider the following. We are planning on opening 19 new stores during the year while closing 7 stores due to lease expiration.

Urban Outfitter is planning on open one new store in North America while closing two stores and is planning on opening three new stores in Europe. Anthropologie is planning on opening four new stores including one expanded format store and closing two stores all in North America.

Free People is planning on opening 10 new stores and closing three stores all also in North America. The food and beverage division will be opening one restaurant adjacent to an expanded format Anthropologie that will be opened later this year.

As we have been discussing for some time now we believe we are essentially at our total store count in North America for both Urban Outfitters currently at 199 stores and Anthropologie currently at 210 stores and nearing our North American total for the Free People brand currently at 127 stores.

As existing leases come up for renewal, we will review each location for brand appropriateness and with strong financial discipline where the location economics or demographic do not meet our strict criteria we will continue to close those existing stores.

We believe North America remains over-stored and we believe we are fortunate to remain disciplined in our store growth throughout the years. We are planning our new store growth to come from international extension.

We will continue to expand the Urban Outfitters and Anthropologie brands in Europe and have begun to look for our first Free People store location in Europe. We are also exploring partnerships in the Middle East and working through our Asian growth strategy for each of our brands.

For the fiscal 2018 first quarter we are planning five new Free People stores in North America and one Free People closing. Additionally, Anthropologie is planning on opening one new expanded format Anthropologie store which will have cafe adjacent to it and one store closing.

Now moving on to gross margins, we believe URBN's gross margin rate for the first quarter could decline versus the prior year. This deleverage could be due to increased delivery and logistic expenses related to the increased penetration of the direct consumer channel.

There is also a chance that marked down rate could be higher on a year-over-year basis in order to keep inventory clean at Anthropologie and Urban Outfitters. Based on our current plan, we believe SG&A could grow at approximately 5% for the first quarter and for the fiscal year 2018.

The growth plan for the first quarter is primarily from direct store related expenses to support our non-comp store growth largely due to our expanded format at Anthropologie and Free People.

Our planned annual SG&A growth rate primarily relates to marketing and direct consumer technology investments to continue to support our strong direct consumer channel growth. Capital expenditures for fiscal 2018 are planned at approximately $90 million.

The spend for fiscal 2018 is primarily driven by new, relocated and expanded stores followed by investments and direct consumer related technology. Finally, our fiscal year 2018 annual effective tax rate is planned to be approximately 37%.

The planned increase tax rate versus the prior year is primarily due to the new accounting standards related to stock compensation accounting.

This new guidance requires all tax effects related to share based payments to be recorded through the income statement as discrete adjustments versus additional paid capital on the balance sheet under the previous rules.

Although this change has no effect on cash taxes paid, it will increase the volatility of our reported income tax expense resulting in either net benefits or detriments in any given reporting period.

Similar to fiscal year 2017 we believe our fiscal year 2018 quarterly effective tax rate will be higher in the first half of the year and lower in the second half of the year due to the ratio of certain foreign profit and losses to global taxable profits in the period.

As a reminder the foregoing doesn't constitute a forecast but is simply a reflection of our current views. The company disclaims any obligation to update forward-looking statements. Now it is my pleasure to pass the call over to Dick Hayne, Chairman and Chief Executive Officer for URBN..

Richard Hayne Co-Founder, Chairman & Chief Executive Officer

we plan to do what any good portfolio manager would. Invest resources in the most promising opportunities, diversify to lower risk, and increase liquidity. Fortunately for us, we are already reasonably diversified. Three years ago, we set out to strengthen and grow our non-apparel categories and have done so with considerable success.

We now see many additional opportunities to grow by channel, category and geography. Over the past five years, if we look at URBN growth rates by channel, the direct-to-consumer and wholesale channels grew fastest. Both produced CAGRs in the high teens. Stores, on the other hand, produced CAGR in the low single digits.

With no compelling reason to believe those trends will change abruptly, we plan to distort our efforts and spend accordingly. Our highest priority is where we’ve had the most recent success, digital. Last year, we made many improvements to our capabilities in this channel. We developed a single platform for all brands.

This enables URBN to be more scalable and efficient in developing and rolling out front end enhancements across all brands, both on mobile, and all websites. We have improved our functionality around check out, payments, search, inventory visibility, in store pick-up, ship to store, mobile capabilities and speed on all web platforms.

This year, in order to maintain that strong digital growth, we plan to complete the single platform rollout to all brands, make additional improvements to our site functionality, invest more in data analytics so we can know our customers better and give that customer personalized experiences, improve our service levels, including faster and more reliable shipping and enhanced customer communications, give the customer more product choices in all categories, and speak to her on the devices and through the social sites she prefers.

While doing all of this, we have to ensure that these initiatives are done in a voice that is both brand appropriate and aspiration. To accomplish many of these digital initiatives, we recently reorganized the digital teams and created a new role of Chief Digital Officer.

Dave Hayne, our CDO and his team, working in conjunction with the brands and the IT group, should help to facilitate investments in the digital channel by identifying and force ranking opportunities, and should allow us to implement those investments faster and more effectively.

Moving on to the wholesale channel, we plan to grow revenues through category and geographic expansion and diversification. The FP Movement brand is an excellent example.

The concept is built around exercise and wellness for women and it affords the wholesale channel, for the first time, access to the 200 billion dollar per year action sports market while still permitting crossover into the casual fashion world, too. Movement product exists at the intersection of active functionality and feminine fashion.

It is infused with Free People’s signature fashion sensibility which differentiates it from most competitors in the space.

We are excited by the opportunity this concept possesses and are continuing to invest in its future by committing more resources to product design, expanding the breath of the offering, building out a dedicated national sales team, attending more action sport-centered trade shows, and developing and executing a strategic marketing plan.

The core Free People fashion product also holds opportunities to grow and diversify, in this case, by geography. Currently over 90% of the core product is distributed into North America. Certainly the brand has the capacity to expand internationally.

To that end, Free People has recently hired a senior sales manager based in London, to manage the sales team and grow the European account base.

The brand is attending more fashion trade shows across Europe and to support the growth, Free People intends to begin utilizing the current URBN distribution facilities in Rushden, U.K., to stock and ship the wholesale product to European accounts.

I certainly don’t want to give the impression that we are abandoning the store channel because we’re not. I envision our brick and mortar store fleet as an equal partner with the virtual store in the new omni-channel retail world. We will continue to invest in this channel, but relative to historic levels, store investment is trending downward.

This is largely because both larger brands have now reached what we believe, and have always said, is full penetration in North America, a fleet between 200 to 250 stores. Furthermore, it makes little sense to enter into many new, long-term leases at this time when all signs indicate that a similar lease will be less expensive in the near future.

This year URBN plans to open 15 new stores in North America versus 26 and 29 over the two previous years, respectively. To-date we have signed only eight leases for new stores to be opened in North America in FY’19.

We do, however, continue to believe strongly in the Anthropologie large format concept, and will continue to invest in opening more of them. But these new stores will be primarily expansions or relocations of current stores rather than geographic expansion.

URBN will also continue to make omnichannel investments like in-store pickup and inventory visibility by store. All three brands do have an exciting opportunity to expand their store base internationally. There are many robust markets where our brands have limited to no distribution.

This year we plan to open 2 to 3 new stores in Europe and over the next five years besides more European stores we plan to open stores in Asia and the Middle East as well. A number of these might be through franchising or joint venture arrangements. Lastly, allow me to say a few words about liquidity.

Fashion brands always deal with significant product uncertainty and risk. I think of designers and merchants like weather forecasters as they try to accurately predict the future. Today added to this underlying uncertainty is the risk brought on by digital disruption and deflationary pricing pressures. This creates a new level of risk.

Besides diversification the best way for us to deal with increased risk is to stay liquid. It is important to keep inventories very lean and have as much flexibility as possible to move in or out of certain products quickly.

One of our primary goals for each brand this year is to lower initial order quantities and introduce more new products while maintaining lower overall weeks of supply. This means working closely with suppliers and our production and logistics teams to speed up our supply chain capabilities.

Risk mitigation and bringing more newness into our product assortments is more important than ever.

So in conclusion, our plan going forward includes shifting our resources to better align with today's opportunities as we see them, continuing to diversify our businesses around channel, category and geography and placing smaller, more frequent inventory bets and staying as liquid and nimble as possible.

If we succeed in accomplishing these goals and I believe we will I am confident URBN will successfully navigate the current choppy environment and deliver solid profitability and growth.

Finally in closing, I thank our brand leaders David, Trish and Sheila and their teams; Meg and her creative team and our shared service teams for building and maintaining the infrastructure that allows the brands to succeed. I thank our 24,000 associates worldwide for their inspiring dedication, drive and creativity.

I also recognize and thank our many partners around the world and finally I thank our shareholders for their continued support. That concludes my prepared remarks. I would now turn the call over for your questions..

Operator

Thank you. [Operator Instructions] Your first question comes from Kimberly Greenberger with Morgan Stanley. Your line is open..

Kimberly Greenberger

Okay, great. Thank you so much. I appreciate all the detail. My question is on inventory, I was a little surprised at the end of quarter inventory. I just thought with Free People down so much, and I think you mentioned Urban Outfitters had run low on some particular categories, that we might see an even lower level of inventory.

So I'm wondering if you can talk about both the composition of inventory, where you are pleased with your inventory levels, and where you would like to see them, perhaps decline a little bit further. Thanks..

Frank Conforti

Yes, Kimberly, this is Frank. Thank you for the question. So total inventory was up 2.5% at the end of the quarter. I just want you to keep in mind that that is largely driven by non-comp stores, so our square footage on a year-over-year basis is up 4.5%. So that is what is driving the total inventory increase.

If you look at inventory on the comp basis for the retail segment our inventory is down 2%. So it is still south of where our sales growth came in for the quarter and largely is well controlled at each of the brands and we are comfortable with where the position is..

Operator

Your next question comes from Lorraine Hutchinson with Bank of America. Your line is open..

Lorraine Hutchinson

Thank you. Good afternoon.

I wanted to follow up on the comments that you made about womens' apparel only up slightly at the UO brand, can you talk a little bit about where you lost momentum and where you see opportunities to turn that back into a contributor this year?.

Trish Donnelly

Hi, Lorraine it is Trish. Thanks for your question. Yes, we started to see a slowdown. It is really just limited to the womens’ dresses category. You might remember it was a pretty significant contributed to last year’s business and we saw that also follow us into Q1. So at this moment in time that is the area that is not producing to our expectations.

Now also at this point in time we are just starting to see some reads on spring products, and what is really exciting is our bottoms categories, denim and skirts and shorts are all showing really, really nice initial reads, which leads us into sort of this new era of separates versus dresses.

So to [Dick’s] point earlier the team is nimble and the team is quick and we are chasing what we are seeing early reads on in order to mitigate the down trends in the dresses business..

Operator

Your next question comes from Adrienne Yih with Wolfe Research. Your line is open..

Adrienne Yih

Good afternoon.

Dick, I wanted to follow up on your comment about kind of the deflationary environment, in your experience is the deflation that is happening now due to this lack of interest in new product or pure oversupply, and what are the habits in the consumer that need to change in order to stabilize this kind of pricing environment and demand, and then Frank, if you can just quickly talk about gross margin in Q1, should we be thinking about that pressure similar to the fourth quarter or sequentially getting better? Thank you very much..

Richard Hayne Co-Founder, Chairman & Chief Executive Officer

Hi, Adrienne, this is Dick. I have to separate deflation existing over the entire product categories and the deflation that we are seeing at our brands. The lower AUS that the urban and Anthropologie brands are currently experiencing is really a mix issue and that mix is within categories and across categories.

Dresses tend to be slightly higher ticket and both of those brands have dress sales that are below what the plans were. That is also true with some other categories like boots and a few other areas. Included then is the mix across categories.

So we are seeing more sales in items from places like intimates and beauty, and that is driving some of the AUS problems. Then if you talk about overall deflation, I think deflation actually has been – in the apparel sector has been going on almost as long as I have been in this business. And so I don't expect it to change anytime soon.

I do think the Internet is currently a contributing factor to that, but it is not the primary factor. I would say that the over saturation of apparel stores is the primary driver currently. Now the way what do we do to address that I think is the real important issue. Now there are two things, brand equity and scarcity.

Building a strong emotionally compelling brand is one of the best ways and the other way is what we talked about in terms of velocity or – and that is holding back quantities so that you typically sell through them fast. And once you train people that there isn’t a lot around to be marked down in the future, they will tend to buy faster.

So those two items, our brand equity and scarcity, are the best ways to address that deflationary environment.

And now Frank you want to answer the second?.

Frank Conforti

Sure. So I will answer – excuse me, and I'm sure others will have the same question.

So based on our current view we do believe the first quarter could decline similar to what we saw in the fourth quarter, and that deleveraging gross profit margin would be driven by delivery and logistics expense due to increased penetration of the direct to consumer channel.

Store occupancy, due to negative store comps as well as due to non-comp store costs, we are planning on opening 12 net new stores for the year, 11 of those occur in the first half of the year. So we have a little more heavier weight. We are a little more front-end loaded as it relates to our store opening in the beginning of the year.

So it is a little bit more of a drag on margins and that gets better as the year goes on. And then lastly, there we could see some deleverage in IMU and higher mark-downs at both Urban Outfitters' and Anthropologie brands..

Operator

Your next question comes from Janet Kloppenburg with JJK Research. Your line is open. .

Janet Kloppenburg

Good evening everyone. I was wondering if we could get a better understanding of the Anthropologie domestic business.

It sounds like the European team has reconfigured the vendor making expense and is winning there and I am wondering if there are any learnings that can be extended to the domestic business and if you see that the apparel side of the business improving in the near term or whether that is a back half scenario.

And just Frank on the SG&A did you say up 5% for the first quarter and the year or just for the first quarter, how should we be thinking about the year? Thank you..

Frank Conforti

So, Dick asked me to take the SG&A question first Janet if that is okay. This is Frank. so right now our plans for the year is for SG&A to grow 5% and what would be driving that SG&A growth would be primarily focused on digital marketing and technology to continue to support our customer acquisition and experiences across all of our digital platforms.

I will tell you that our SG&A could be slightly higher than that 5% in the first half of the year, and that is a similar issue as to what I talked about relative to store occupancy that could be driven by direct store related expenses supporting the 11 net new stores that we have opening in the first half of the year and considering that we only have 12 openings for the entire year, again we are going to be a little more front half loaded as it relates to direct store expenses within SG&A.

Now I would pass it over to David on the Anthropologie question..

David McCreight

Hi, Janet. Yes, regarding Anthropologie apparel, it is specifically – the UK team has done an admirable job of understanding their marketplace and customer and adapting the assortment as Dick alluded to quite significantly.

The North American team at Anthro has been working to learn more about the customer and clearly as Dick mentioned we have not done a good job of satisfying her with our interpretation of fashion.

again, we believe this is largely our own execution primarily, and secondarily there could be macro issues, but we believe the changes we are making in the merchandising structural team, the design team additions that Meg has added, as well as working with [team] on tightening inventories and responding faster should help us increase our accuracy going forward.

We do expect Q1 to be similar to Q4 at this stage and would hope to see improvements in the back half of the year as we continue to adapt and learn. .

Frank Conforti

Janet, I might add to that on the Urban side of the business, the European team has done a great job as well, and there is a lot of learnings that are being transferred back and forth between the North American group and the European group. So I think that is very healthy..

Operator

Your next question comes from Paul Lejuez with Citigroup. Your line is open..

Paul Lejuez

Thanks.

Dick I am curious out of the approximately 200 Urban and 200 Anthro stores that you have in the US, how many do you wish were larger versus how many do you wish were more smaller, if you could frame that for us and then Frank you mentioned something about an opportunity to reduce expenses, can you just talk about that a little bit, I might have missed a part of that.

Thanks..

Richard Hayne Co-Founder, Chairman & Chief Executive Officer

Okay, large format within Anthropologie I think when Dave and I talk about it we see the number maybe around the 30 to 50 mark right now. I don't know that we want any that are particularly smaller. There are going to be some Paul that will probably go away at some point over the next five years.

Right now we have approximately 8% to 12% of the stores that are up for renewal each year over the next five years, and when we do those renewals we are looking for usually either rent concessions or some capital to do some renovations.

When we do our pro formas to decide if we are going to re-up or not re-up we are putting in a continual decline in projected sales and as a result of what we believe will be continual decline of traffic and so these store has to pass the hurdle. If they don't I don't think we look at it with any degree of remorse if we have to close the store.

So that's how we think about it. On the Urban side, we are still experimenting with the larger format stores. The Herald Square larger format store has been very strong and successful. We need to experiment more with some that are outside what I would call a very a typical case which is main in main in New York City. So that remains to be same..

Frank Conforti

Paul this is Frank. As it relates to the expense structure I was speaking specifically to Anthropologie and Free People and their new opening last year we do believe as we go in and enter through fiscal '18 that we have some opportunity to leverage our direct store related expenses there better on a year-over-year basis.

We are primarily focused on executing an incredible high level of customer service taking some learning from those larger format store and ensuring that we met her needs and her expectations and fortunately we are very happy, very pleased with where sales came in at all of our larger format stores and now that we can take some of those learning around the customer experience.

We do think that we can adjust our payroll slightly in those stores and begin to leverage those larger formats better as we travel through fiscal '18..

Operator

Your next question comes from Lindsay Drucker Mann with Goldman Sachs. Your line is open..

Lindsay Drucker Mann

Thanks. Good afternoon everyone. I just wanted to ask you had talked about a number of initiatives to drive the business into next year and going forward. One of the areas you mentioned was logistics and speed to the consumer.

I was hoping you could elaborate on ways that you are looking to drive on maybe delivery to the consumer through direct faster sort of what I assume.

I would love to hear those details and how that might impact margins?.

Frank Conforti

Yes, I think driving faster, speed to market, is really only one part of the goal that we have set for really all the brands and the shared service folks. I think the beginning or the primary task is starts back in planning and we are trying to plan for faster turnover.

So we want to bring in smaller groups of product so smaller initial orders and then sell through those faster and have hopefully from that better sales because there is more newness in the assortment, lower markdowns, but it also allows us to lower our overall inventories.

So, in order to do that we are going to need more new styles because not every style that we will bring in with this lower volume is going to be a re-order item. So we need more design capabilities.

We need more speed to market so that involves both the production group and the logistics group to bring it in faster in shipping and get it out faster to the stores or to the customers. So I think it's sort of across the board initiative that touches many people, many places and we are right in the middle of it.

I think Free People really is in a good position right now because they have lowered their inventories, the furthest and the fastest so they did a great job. I know Trish and her group are adopting this system from planning and recede as we speak as is the Anthropologie group with David.

So again, I can give you more offline color on it, but I think that's the [indiscernible] as I say..

Operator

Your next question comes from Brian Tunick with Royal Bank of Canada. Your line is open..

Brian Tunick

Thanks. Good afternoon everyone. I guess the question was little on the store business for now.

I guess two questions Frank, what would have occupancy deleverage look like in the fourth quarter without the impairment and on-store payroll or other variable cost what are you guys doing to manage the four-walls with these negative traffic trends and then the second question is on the UL brand obviously you had very low markdown levels in 2016 do you think you can build upon that in 2017 taking the first quarter out for a second?.

Frank Conforti

Brian, this is Frank and as it relates to the store spend model I can tell as traffic has declined over the last several years, we have been very disciplined and looking at structures and managing our expenses accordingly.

I think there has been a few quarters where essentially we came in better than what we were originally planning for from our SG&A perspective and spoke about that case being due to effectively managing some of our store expenses down due to the lower traffic.

As it relates to impairment we did incur approximately $4 million of impairment in the fourth quarter related to three stores one at Urban, and two at Free People and that was actually a slightly lower number than what we incurred last year where last year in the fourth quarter we incurred about $8 million of impairment and that was primarily related to Urban effort stores in Europe..

Trish Donnelly

And in terms of the markdown rate at Urban Outfitter and looking back in 2016 I think one of the initiatives that Dick just talked about the whole key to market initiative going to allow us to do that and we look at some of the categories that are showing really nice positive trends like men's apparel, men's accessories, beauty, some of the women's accessories areas and intimate work, we are seeing that those turns obviously are helping lower the markdown rates.

Right now the issue is really limited to the adjust category in women..

Operator

Your next question comes from Omar Saad with Evercore ISI. Your line is open..

Omar Saad

Thanks for taking my question.

I wanted to ask about a shift you saw in Urban in the quarter and in holiday maybe little bit upon the branded side versus your own brand and effect that has on gross margin, does that change your mentality I think in the previous quarters you had talked about the importance of really having an exclusive and differentiated owned vertical products and inventory.

Does that dynamic you think is temporary dynamic or does it change your kind of strategy around the mix between own brands and other company's brands?.

Trish Donnelly

It is Trish. It is temporary dynamic in that branded fashion and right now there is fashion moment for 80s and 90s brands that our customer is clearly responding to. So we stay close to our customers.

We watch the references that are important to them whether they are cultural or music and that helps us look at our own brand and supplement it with some of these other brands and brands has always been part of our revenues certainly not something that we are walking away from.

And the brands that we do work with yes I mean exclusivity is still incredibly important..

Frank Conforti

So Omar I think one of the important things to understand there is an awful lot of the product that we are selling that has these third party brand names on them are exclusive to the Urban brand. So we can have both. We can have branded product but has to be exclusive..

Operator

Your next question comes from Marni Shapiro with The Retail Tracker. Your line is open..

Marni Shapiro

Hey everybody..

Frank Conforti

Hello Marni..

Marni Shapiro

So, I am curious about one thing in Urban you said the tech is also a little bit in some of the books. I am curious about was that lack of newness in that area and I am curious what it looked like compared to last year you had a really big trend in coloring books in your store.

So I am curious what kind of impact that had and then if you could just follow up on beauty. You have a really beautiful expanded assortment across the two brands and online little bit at Free People.

Is there an opportunity to launch your own brands of beauty even if the customer doesn't realize its Urban Outfitter's beauty but something that you are doing on your own and creating the brand whether it's Free People or Urban?.

Trish Donnelly

Okay. So, Marni. Your first question about tech and if we saw the decline due to lack of newness a 100% accurate. Yes that's exactly where we saw the decline. So like everything else tech is fashion and bringing in units and as Dick spoke to the more than we can turn the product and give her newness the better off we are. So we did miss on that category.

In the book category it's the same thing.

Coloring books we basically introduced to the market everybody else – as soon as that happens we have to get out and think about the new and the next and we didn't do that as well in that category either and in terms of Beauty yes it's absolutely something that we feel really passionate about for an own brand standpoint and it's a strategy that we are working through..

Frank Conforti

Hey Marni to add on to Trish's comment about beauty for the Anthro the team currently does have several brands that are selling as brands but are actually Anthro's proprietary brands and have been approached about two of them to look at other channels of distribution by outside parties.

So like Trish has said, lots of opportunities for us to continue to take the learning in the space and continue to improve exclusivity and the margins in the space by growing as we get scaled..

Marni Shapiro

Can you do Free People? It seems the most obvious believe it or not all the three brands for beauty. .

Sheila Harrington Global Chief Executive Officer Urban Outfitters Group & CEO of Free People Group

This is Sheila, we definitely believe there is a huge opportunity within beauty for the Free People brand we are just getting a great deal of knowledge by our curation currently that will build on into the future..

Marni Shapiro

Excellent. Thanks guys. .

Frank Conforti

Yes Marni I think it's fair to say that Free People has its own little twist on it rather than the Beauty like the other two brands are selling. I think it could be more centered around wellness than it is what a lot of people think of is traditional beauty..

Operator

Your next question comes from Oliver Chen with Cowen and Company. Your line is open..

Unidentified Analyst

Hi, this is Carney Wilson in for Oliver tonight.

We just had a higher level question regarding category mixes across the brands over new few years, where do you see the apparel department penetration going by brand and could it become less than 50% Anthropologie and the new separately if you could brief us on any expectations for share repurchases throughout 2017? Thank you..

Dave Hayne

Okay. This is Dave.

As far as Anthropologie is concerned I think there is certainly an opportunity, I think if you recall several years back when David was first talking about Home category he has always made the statement that the research would indicate that the Anthropologie customer that women in her 30s and 40s actually spends more money on Home than she does on apparel.

So there is an opportunity for apparel given also all the other categories the Anthropologie brand is selling to dip below 50%. We are sort of let the customer decide that I think that's the way to do it.

And right now I think we are in a situation where there is so much excess capacity of apparel that it's little difficult in some of the other categories there is not as much excess capacity and so I think it's naturally trending that way.

I would hope overtime and this is a longer period of time that the apparel category would still stay front and centered..

Frank Conforti

Carney, this is Frank.

As it relates to share buyback we just had our board meeting last week and we continue to evaluate our repurchase activity based on when we believe it's most appropriate given our cash needs and market conditions and as in the past we can tend to have some fluctuations on our repurchase activity which is actually you don't model in kind of the consistent number from quarter to quarter let us execute them hope that it will surprise you..

Operator

Our last question comes from Anna Andreeva with Oppenheimer. Your line is open..

Anna Andreeva

Great, thanks so much, happy to have made it. I guess two quick questions to Frank I am not sure if you guys mentioned this but how should we think about gross margin performance for the company for the year and then secondly it sounds like Anthro improvement is now more back half levered but you guys think Urban can come positively here in 1Q.

How quickly can your effect addresses in Home and accessories business there? Thanks so much..

Frank Conforti

That's a lot of question. We will try to handle some of them. So I will start with gross profit margin.

I mean for us to have a plan for the year right now I just think it's entirely too early second half of the year is a whole new season and we are chasing some stuff right now in the first half of the year and I just don't have a clear view yet on what our plans would be for the back half.

As far as Anthropologie and Urban are concerned we do not make predictions about quarterly activity. As you asked the question I think is it possible then it certainly is possible.

Right now the trends wouldn't suggest that either of them are going to comp but we do believe that sometimes the trend change as I said in my prepared statements about the November and December period.

I think in general what we are seeing is in times of what I guess I would call customer demand or need we are seeing higher rise but times when it's in between those needs we are seeing lower lows. So how that plays out over quarter I really can't tell you.

And I think that concludes our time and so I thank all of you very much for joining the call and I look forward to being with you again in about three months..

Operator

That concludes today's conference call. You may now disconnect..

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