Chris Toth - Head of Investor Relations Jeff Green - Founder and Chief Executive Officer Rob Perdue - Chief Operating Officer Paul Ross - Chief Financial Officer.

Mark Kelley - Citigroup Kerry Rice - Needham Kip Paulson - Cantor Fitzgerald Dylan Haber - RBC Capital.

Good day, ladies and gentlemen and welcome to The Trade Desk Second Quarter Fiscal Year 2017 Earnings Call. All lines have been placed on a listen-only mode and the floor will be open for questions and comments following the presentation.

[Operator Instructions] At this time, it is my pleasure to turn the floor over to your host Chris Toth, Head of Investor Relations.

Chris?.

Thank you, Operator. Hello and good afternoon. Welcome to The Trade Desk’s second quarter 2017 earnings conference call. On the call today are Founder and CEO, Jeff Green; Chief Financial Officer, Paul Ross; and Chief Operating Officer, Rob Perdue.

A copy of our press release can be found on our website at thetradedesk.com in the Investor Relations section. Before we begin, I would like to remind you that except for historical information, the matters that we will be describing will be forward-looking statements that are dependent upon certain risks and uncertainties.

I encourage you to refer to the risk factors included in our press release and in our most recent SEC filings. In addition to reporting our GAAP financial results, we present supplemental non-GAAP financial data. A reconciliation of the GAAP to non-GAAP measures can be found in our earnings press release.

We believe providing non-GAAP measures combined with our GAAP results provides a more meaningful representation regarding the company’s operational performance. Lastly, I would like to highlight our participation in the following investor relations event.

On Wednesday, September 6 we will be at the Citi Technology Conference in New York; and on Wednesday, October 4 we will be holding our first ever Investor Day in New York City. Professional investors and financial analysts interested in attending the event should contact myself in advance as registration is required.

I will now turn the call over to founder and CEO, Jeff Green.

Jeff?.

Thanks, Chris. Good afternoon and thanks to everyone for joining us today. The first half of the year and in particular Q2, have been great for The Trade Desk. We posted record revenue in the June quarter of $72.8 million, and adjusted EBITDA margin of 35%, which exceeded our expectations.

I will talk more about that in a bit, but what I get excited about most was that during the quarter we had some of the highest spend ever in multiple channels, in mobile, mobile video, native, and audio. I’m super excited about each of these channels, but more excited that they are all growing together.

This is a sign that we are becoming more diversified as we add new unique supply partners. This helps brands reach consumers wherever they grow. We help them buy holistically. This well-rounded growth is as important as the growth itself.

We have one of our biggest quarter’s ever in display, but I am even more excited that it was the lowest percentage of total spend ever, now below 40%. Audio is one of our most promising channels and it’s growing at an astounding pace almost 400% since December.

Audio is still nascent and has so much outside as more inventory comes online and more users leave traditional radio.

If you believe like I do that audio and video are more effective advertising mediums, the fact that we are moving in that direction means that we are moving towards more effective advertising, which in turn makes our business more sustainable as we provide more value.

It also is evidence that we have done as good of a job as anybody in programmatic at being on the channel. Our customer base remains extremely loyal and retention continues north of 95%.

Similar to the past three quarters, we have accurately predicted the performance of this core base, plus we continue to see incremental upside from existing agencies with new advertisers from across many different industries such as banking, communications, food and beverage, automotive and consumer electronics.

Additionally, daily usage continues to play a larger role growing 75% from a year ago. Through Q2, the number of customers using third-party data is nearly 100%, and year-over-year our international operations grew about three times as fast as the US.

Finally, mobile continues to lead our mature channels in terms of growth, with mobile video leading the way, growing at 171% year-over-year. Given mobile represents a scaled channel at just over a third of our revenue growth this rapid is something we had not predicted.

While we continue to grow quickly, I do want to mention that the advertising industry is not without its challenges. While we consider ourselves a SaaS company that operates in advertising, many ad tech and some agencies with different business models then us have struggled.

There have been a lot of ad tech M&A deals at prices that feel like capitulation. I also recently met with a CEO of a large agency and the first thing that he said to me was that business is tough. In our view, both of these trends are actually healthy.

The ad tech deals are cleaning up the space, companies that can support to be stand alone are joining the ranks with those who can't, changing business models to something more sustainable is a good thing. The changes in ad tech are making the future brighter not worse.

The same is true of ad agencies, they are having tough conversations with their clients about their business model and how they charge. Getting the agencies more aligned with their clients is a good thing.

So in the short term, it’s painful, because we enable as ad agencies instead disrupting them, our relationships are getting deeper and they are stronger than ever. We have worked really hard to win the trust of agencies and make ourselves indispensable.

We’re getting closer to that goal, which is good for The Trade Desk and good for the programmatic industry. Let's not lose sight of the fact that most people predict the evolutions of this space will lead to a happy ending, myself included.

This massive $650 billion advertising industry is both growing and transforming and as it does, we expect there to be fewer ads, they will be more relevant, advertisers will waster less money, and publishers will make more money. And this is a win-win for everyone, including and especially the consumer.

However, as the industry transforms there will be more companies joining forces, more deals. And companies that are features, but not businesses will sell for cheap. Old business models void of transparency, but rich in fees will go away and this is not a tragedy.

Some negative headlines fail to acknowledge that this time is one of the best ever in media and the efficacy of programmatic advertising is unprecedented.

Many of these companies are aggressively trying to seek and exit and it is because the industry is weeding out those that have not improved their business models or not adding more value to the industries than they extract in fees. And they will continue to struggle and even go away as the industry matures.

And as this happens, The Trade Desk is winning more and more share and building more credibility with agencies and advertisers, due to our transparency and objectivity and business model. Our CMO is an agency for digesting all the changes in our space. They are coming to us.

Our objectivity is more of an asset today than it was last quarter or frankly ever before. We expect to continue to outpace the growth of digital in large part because we buy holistically and objectively and we don't own any media.

Transparency is an ideal that gets talked about a lot in advertising, but it too often means something different in practice. To be clear, we think we set a new standard in advertising transparency.

If an advertiser or an agency wants to know the details of every single ad impression they buy, we can and will provide the details, including price and all the metadata on every impression they've ever bought. I will provide an update on the largest growth opportunities for our business, global expansion, mobile, and TV.

For the better part of June and July, I spent time meeting with our team, agencies, potential customers, and data, and inventory partners in both Europe and Asia, and I came away more bullish than I have ever been on our global prospects. In Q2, outside of the US, our year-over-year growth rate was over 130%.

We had record quarters in literally all of our offices outside the US, which includes London, Singapore, Hamburg, Tokyo, and Hong Kong, and more. Some countries like Germany and Japan, which had been slow and steady in their programmatic adoption recently started to hit inflection points.

Year-over-year our Hamburg office grew nearly 150%, and Japan grew by even more at roughly 300%. We have been investing in these countries for over three years and these inflection points serve to remind us that of the growing $650 billion advertising buy, about two-thirds of that comes from outside of the United States.

We have only scratched the surface, and at this stage being a public company is an advantage for us.

Outside the US, publishers and advertisers see that we are stable that we're profitable that we’re growing quickly have superior technology and then we have a lower take rate in nearly all of the local DSPs, which puts us in the pole position to win our long term.

While we’ve never aimed to be the cheapest, our offering and rates often makes our value propositions overwhelmingly competitive. We recently opened our Shanghai office putting us at 20 offices worldwide and firmly rooting us in most of the major media markets around the world.

Our focus has shifted from opening offices and getting on the ground to now growing the offices we currently have. We can grow at existing markets like Japan, Korea, China, Hong Kong, Germany, and France where the media markets are already so large.

In Indonesia, where the total population is similar to that size of the United States, the opportunity is massive, compared to opening any new office in a smaller country or smaller media market. We expect to talk about our global opportunity in more detail at our upcoming Investor Day. Our newest office is in Shanghai.

We are building up the team and have begun working with some of the largest agencies in the world there. By our estimation, China is about seven years behind the US in programmatic adoption. The overall QPS available there is a fraction of what is available in the United States.

Price discovery requires trust, meaning publishers need to share info about the inventory that they are selling so that buyers can make important decisions. And the buyers need to trust the data that they are utilizing is valid, faster.

Creating price discovery and liquidity are two of the most fundamental and foundational principles of any marketplace designed and China is still in the early process of developing a healthy programmatic market.

We need to remember that China has massive publishers in the industry and there are tons of potential growth opportunities ahead, but I don't expect China to pay dividends for a number of years, just like many of our other offices outside of the US that have just started adopting programmatic more rapidly.

In this case, the next few years will be slower growth than other offices have been as a percentage where we expect the market to move quickly after the groundwork has been established. Some companies have a China strategy of go big or go home. We don't take that approach.

We approach the China market the same way we have entered all other major media markets around the world. We invest ahead, we build trust, we demonstrate our value ad, and then we see those investments start to pay dividends over time. We reinvest as those markets adopt programmatic.

It has worked in the US and in every other worldwide location and we expect it to work in China too. We are off to a great start and we are already partnered with Baidu and we continue to have great dialogue with other major publishers in China.

We expect that we will have many important partners there in the future, the same way that Google or Spotify or both and others have partnered with us here in the United States. Many companies have tried to go to China and failed to win the hearts and minds of Chinese consumers. We are different and that we are not trying to win them to our brand.

Most will never know our company. We go to publishers in China and bring demand from global advertisers because we represent the largest multinational brands in the world on our platform. Global brands that Chinese consumers already love can go to China with a coordinated and global message.

This puts us in a great position with our customers to withstand as we can power advertising budgets on a global basis with an omni-channel presence, completely independent and without bias to any specific media asset. Multinationals, we already power wants to spend in China.

We expect that major publishers in China will find it hard to say no to big dollar chest from the most premium brands in the world. Now on to few of our most important channels, mobile and video where we continue to make great progress.

In Q2, all mobile, including in-app and mobile video grew significantly and represented over a third of our business. We continue to see exceptionally strong growth in mobile video and mobile in-app, which grew 171% and 87% respectively, compared with Q2 a year ago. Mobile continues to grow rapidly and we are well positioned to win additional cent.

As consumers spend more time on mobile devices and as advertisers become more sophisticated with video, we believe mobile ads will also become higher quality and be better integrated into the user experience than they are today.

Mobile video is still one of the most untapped opportunities in all of digital with its potential to connect with audiences since consumers are spending more time there.

With all of these forces coming together in mobile we enable unbiased data driven decisioning and return a better ROI for our customers, not just on one site or one app, but across the entire Internet and all of media.

And perhaps the only other area that can drive more spend in mobile over the long-term is connected TV, which leads to two questions that I hear regularly.

Why isn't connected TV growing faster, and when will connected TV hit a tipping point? Now before I answer the questions, I want to state that I firmly believe that no one is better positioned to take advantage of the move to connected TV than The Trade Desk. And I believe most people are looking at it at the wrong way.

There is not really a question that things are moving back. Connected TV is growing, it is growing fast. No ad subscriptions are actually slowing down, and consumers can't take many more ad free subscriptions, they can't afford.

In our view, this is why ad funded inventory is growing so much faster than the growth of connected TV, the amount of connected TV inventory we access has gone up by 10x since a year ago and the stand on spend on connected TV on our platform is up just under 200% year-on-year.

Some have failed to consider that subscription saturation will make the adoption of ad funded models more hockey stick than linear, but more importantly traditional TV is a ticking time bomb.

Traditional cable TV is losing millions of subscribers every year to streaming and on top of that millennials aged 19 to 29 spend more time OTT than they do on linear according to Morning Consult, a brand intelligence firm. As The Trade Desk and informal poll showed more than half of those in their 20s have never had a cable bill, ever.

The average cable bill in America is over $100 a month, which is almost 50% more than 10 years ago. The number of ad for commercial breaks had gone up over the same period, making the appeal of ad free environments like Netflix more successful.

But cord shaving cord cutting have accelerated while the younger half of millennials and nearly all of Gen V and all of Gen V are cord-netters [indiscernible], since both economics and a better experience are causing consumers at every income level to long for Internet powered TV, the more interesting question is when does traditional TV end as we know it.

Traditional TV is now showing more ads to fewer people at a higher price than ever before and that is simply not sustainable. As we have said before, we think the AT&T and Time Warner deal represent one of the biggest moves in TV ever to signify some of the biggest names in TV trying to win in the transition. And that’s dependent on ad funded models.

The question when do others follow is a much more interesting question then when connected TV takes off, because I would argue it’s happening right now. Advertisers are realizing that an unprecedented rate the traditional advertising is introducing the same efficacy that it once did.

We frequently hear from large advertisers and CMO's that there are four of five that millennials don't know or care about their brand. They believe that they have not been able to reach them effectively. And these are from progressive marketers who are early adopters in digital and programmatic.

They put more dollars into traditional TV all while ODT is adding people every day, especially from young millennials and mature Gen V’ers who are in a critical stage of life where they develop brand loyalty. Not only the CMO's need programmatic TV desperately, but TV content producers need programmatic.

It is the only way for ad funded content creators to make the change from broadcast to connected TV and while it takes big media companies time to turn the ship they are turning now as they realize that understanding and adopting programmatic advertising is existentially critical to their businesses.

The sheer size of the TV market are approaching $300 billion and growing of the worldwide advertising market, can move the needle unlike any other channel, which is why we are investing so heavily now in more inventory integrations, more partnerships, and more product development. Finally, I’ll take a minute to talk about our business model.

As I have stated many times before, we believe our business model is exceptional. We don't believe that in our case we must choose between growth and profitability. We can do both and have for three years now. In Q2, our financial performance and particularly our adjusted EBITDA were significantly better than we’ve expected.

It came in at $25 million for an adjusted EBITDA margin of 35%. This is meaningfully higher than we had expected, so I want to give a little context. First, because of the operating leverage inflection point we've reached in the last year, we've increased our operating spend by more than $20 million year-over-year of the increase.

This means our investment was up 65% over the previous year, and four our three major growth initiatives mobile, TV, and global expansion we spent more on product development, but we couldn't invest fast enough. We refuse to spend frivolously or foolishly. The President and moral hazard is way worse than whatever benefit we would get from that.

And since we're playing the long game, we’re much more concerned about the cultural impact on making those types of decisions. Some of the hiring and investments we did not complete in Q2 are already happening in Q3 and we are adding to our technology investments and into the expansion of our global offices.

We expect EBITDA to be 27% in Q3, as a few of our Q2 investments slip into Q3. We consider this a great position of strength, after all we are investing as aggressively as we can and we’re still producing EBITDA margins that compete with all of the other SaaS companies, including those much bigger and more mature than we are.

We are setting the bar for what software companies have to produce to compete in the advertising business. The advertising industry is continuing to see ad dollars shift to programmatic, and we continue to win new business and our existing customers are spending more on our platform. For 2016, we’re increasing our expectations for the year.

We now expect to be at least to $303 million in revenue and we are increasing our adjusted EBITDA estimate as well. We expect adjusted EBITDA percentage to be at 29% for 2017, which revises our adjusted EBITDA guidance to $88 million for the year.

Agencies and brands are looking for a data driven easy-to-use platform solution that delivers a better ROI for their ad dollars. The Trade Desk is the answer and this is why we are the largest objective, independent market share leader in the programmatic space, and why we believe we will continue to gain share in the future.

Now, I'm going to turn the call over to Rob to discuss our quarter in a little bit more detail. .

Thanks Jeff and good afternoon everyone. Our business continues to deliver outstanding results, and we delivered an all-time record in the June quarter with $72.8 million in revenue, which is really phenomenal given how well we did back in the December 2016 quarter. Every single office outside the U.S.

set all-time records in Q2 led by Seoul, which grew 372% year-over-year, our Tokyo office growing 279%, and our Singapore office, which grew 220% year-over-year. From a channel perspective, our growth was driven in part by our mobile video channel, which grew 171% on a year-over-year basis, and our connected TV product, which grew by 167%.

Our cross device products, which clients can purchase to attract user IDs across multiple devices including smartphones, tablets, smart TVs, and personal computers that also grew by 163% on a year-over-year basis.

Our Q2 was all about continuing to build momentum and trust with our customers, training more people on our platform and on boarding new customers to get ready for the seasonally stronger second half of the year. Our execution has been really strong.

A good example of that came from our Hamburg office in Germany, which in Q2 grew by 146% year-over-year. The German market has been growing steadily and we have been making inroads there, but hadn't quite hit the inflection point we knew was coming.

After years of hard work investment and patience, we broke through in Q2, and started to see stronger momentum from some of the largest agencies in Germany.

Now starting in Q2, they began moving their spend for several of their larger clients over to our platform and we are now helping them in the pitch process to with other business together as we move forward.

Now, as I’ve described before from an operational perspective, we have three core priorities that we focus on; first, which is to remain the objective and independent adviser to our customers; two, to continue to grow our omni-channel presence; and three, continuing to grow our international footprint.

There are many ways we win the trust of our customers. I regularly highlight how hard we work to win new business, to train our clients and to become their independent trusted partner, and this happens every single quarter.

Today, I’d like to highlight a couple of things I don't usually talk about, but provide good insight into how we have maintained a 95% customer retention rate for 14 quarters in a row. It is a great example of how our engineering and business teams work together and the grip that our team demonstrates to build trust with our customers.

In this example in Q2, we lost some spend with a large consumer technology company, due to some temporary technical challenges, but our engineering team stepped up as they often do. They jumped right on the problem and solve it quickly.

So we were able to go back to the client with the solution and we said to them, hey this is what we do when things go wrong. The world isn't always perfect and when it isn’t we do our best to fix it and we fix it fast.

The client's response back to us was very positive and just a few weeks ago, we were informed that we've won back over $1 million of their spend for Q3. This is a great example of what happens when our business and engineering teams work together.

The client told us specifically that they now know that they can always count on us when there is an issue and that is not true with their other partners. So we earned a lot of points with them. And it’s just one of the many great things that our team does to win trust one advertiser at a time.

Another example I want to call out is from our user experience team. We listen to media buyers who sometimes spend the entire day in our platform. One of the features they were asking for was a way to streamline campaign set up or close in our system.

So our US team revised our workforce for campaign set up and launch and reduced the number of clicks by 30%. Now that may not seem like a lot, but when you are a media buyer and you’re setting up hundreds of different campaigns on a platform for a client, a 30% reduction in clicks per campaign is a lot of time saved.

We delivered on this initiative in Q2, and the feedback we have received from agency trading desk has been very positive. They feel like we have given them some meaningful time back in their busy day.

It’s our ability to produce continuous improvements in a platform like this that goes a long way in helping to win the trust of our media buyer clients on our platform. Now, next, I want to focus on growing our omni-channel presence.

The strong growth we have seen in mobile and video have enabled our clients to have a higher level of coordination and consolidation of their marketing spend across the whole marketing funnel, from brand awareness to consideration and then to purchase, but now with more and more inventory coming online we are working to add connected TV into that mix too.

Now as an example, our team recently was working with an agency trading team to incorporate more connected TV buying into the client's overall programmatic strategy.

There was a lot of product work involved and a lot of trust to build on this newer channel, but our team crushed it and secured $1 million opportunity in connected TV for the second half of 2017.

In addition, large broadcasters are also starting to note this and are looking to us to monetize their connected TV and OTT inventory as they are realizing the opportunities in front of them now.

Over the past quarter, two of these large firms have expressed their interest in establishing inventory deals both for their own inventory library and with key share large global agency clients to begin offering ad inventory that they have on their stand-alone connected TV apps.

This app inventory is accessed through apps on places like Apple TV or Hulu or Roku, for example. We are building relationships and trust with the broadcasters and delivering at demand.

As Jeff has said for years, all of our efforts in programmatic to date are only a dress rehearsal for the day when the traditional TV model breaks down and we will be positioned better than anyone to capture that opportunity.

Also in the second quarter, our native channel again saw robust growth as media buyers continued to use more native ad formats on our platform. The time we spent over the last few quarters training media buyers at agencies on how to incorporate native ad units into their ad campaign strategies is now paying off.

Through Q2 of this year, our native channel could be the fastest-growing channel we've ever had at The Trade Desk, and we’re still in the very early stages of growth for our native channel. One last area I will touch on is, audio.

So, in terms of pure percentage growth audio was our fastest-growing channel in Q2, massively exceeding the growth of other channels, albeit from a much smaller base.

We are already in the early stages of audio going programmatic, but we are already playing audio ads in more than 90 countries on a daily basis and it is a very effective medium for advertisers. Completion rates for audio ads are regularly in excess of 90% and advertiser key performance metrics are regularly exceeded.

The digital audio industry needs programmatic advertising as it benefits content providers like Spotify with a lower cost of sales, while also delivering more relevant and effective ads, which leads ultimately to a better consumer experience.

The final priority we’re focused on is extending our geographic footprint to make sure we serve our customers locally in the markets that are important to them and our strategy there is paying off. We had a massive year-over-year growth rates across the board and during Q2 had all-time record spend in every single office located outside the US.

Again, international spend growth percentage outpaced that of the US by a factor of about 3x. The adoption of programmatic in the market growth we’re seeing across Asia is actually accelerating, and we believe the same progress will happen over time in our newest location in Shanghai.

Now our focus is shifted from opening offices and getting on the ground to now growing the officers we currently have. In addition to product development and inventory and data integrations, we are hiring more people across our client facing business teams to support our growth.

We are adding business intelligence, partnerships, marketing, and business support functions in the regions so that we can increase our response time and serve our customers better locally every single day. Overall, we feel really great about what we’ve accomplished in the second quarter and the momentum we have entering the second half of the year.

Our revenue in key metrics are growing nicely. We are consistently gaining incremental spend from existing customers and we’re winning new customers. The advertising industry is still in the early stages of programmatic transformation and we are very confident in the direction of our business.

Now I’m going to turn the call over to Paul to discuss our financials..

Thanks Rob and good afternoon everyone. As you’ve seen in the numbers, the first half of 2017 is off to a record start and we were particularly pleased with our Q2 financial performance and execution against all of our key metrics.

Revenue increased 54% year-over-year, adjusted EBITDA increased 60% year-over-year, and GAAP net income was an all-time record of $18.8 million or 148% increase from a year ago, all while investing aggressively back into our business in areas critical to our future growth.

Revenue for the second quarter was $72.8 million, which was above our expectations, and reflects both the expansion of our share of spend by our existing customers, plus the addition of new customers and advertisers.

For the quarter, approximately 87% of our second quarter gross spend came from existing customers, whom we define as existing customers that have been with us for over a year. Our operating expenses scaled efficiently with the growth of our business to $53 million in Q2 of 2017 from $32 million during the same period in 2016.

The increase in operating expenses was primarily due to our increased investments in personnel, mostly in technology and development, and increase in plans from operation expenses, which reflect hosting cost to support the increased use of our software platform, and in general and administrative expenses, which now reflects the costs of being a public company.

Total other expense net was $1.3 million and income tax was a benefit of $450,000 in the quarter. Similar to last quarter, our Q2 income tax reflects a discrete tax benefit of $8.6 million, primarily related to incentive stock options. GAAP net income was $18.8 million for the second quarter of 2017 or $0.43 per fully diluted share.

Our non-GAAP adjusted net income was $23 million for the second quarter or $0.52 per fully diluted share, compared with non-GAAP adjusted net income of $8.2 million or $0.22 per share in the comparable period a year ago.

Adjusted EBITDA was $25.3 million with a corresponding margin of 34.7% of revenue during Q2 2017 as compared with adjusted EBITDA at $15.7 million or 33.4% of revenue during the same time last year.

The increase in adjusted EBITDA dollars reflects growth of our top line and the leverage of our business model, all while we aggressively invested in product people and global expansion in addition to incurring public company expenses, compared with a year ago.

Net cash provided by operating activities was $10.7 million for Q2 2017 as expected given the seasonality in our business. Over the past trailing 12 months, we generated $40.4 million and $25.8 million of operating cash flow, and free cash flow respectively.

Our DSOs at the end of Q2 were 95 days, an increase of 7 days or 8% from the same period a year ago. DPOs for Q2 increased to 9 days to 73 days or 14.1% from the same period a year ago. Our net cash position is now at $89 million.

Moving on to our guidance, for Q3 we are expecting revenue of $76 million and adjusted EBITDA of $21 million or 27.6% of revenue. Updating full-year 2017 expectations, we now expect our revenue to be approximately $303 million and adjusted EBITDA to be $88 million or 29% of revenue.

Total other expense net is expected to be between $2 million and $4 million, and our income tax rate for the full year is expected to be in the low 30s, reflecting the discrete benefits we received during the first half of the year. With that, I will hand it back over to Jeff for any final comments and of course Q&A.

Jeff?.

Thanks Paul. In summary, the programmatic revolution continues to gain momentum and The Trade Desk remains the clear independent industry leader as we move forward. For all that we have accomplished in the past six months, I personally believe that we are just beginning to scratch the surface of what is to come.

Our objectivity is that comes from being buy side only and not only in any media is mattering more and more as time goes on. CMO's and agencies are in need of partners that align their interest and their digital world is so much bigger than two or three websites.

Programmatic is only 2% of the entire $650 billion advertising industry, which is growing. And there is a long way to go. More importantly, our inventory partners, particularly in broadcast TV and the agencies and their clients are only beginning to realize what success they can achieve from programmatic advertising on our platform.

The first half of 2017 has been an important time for The Trade Desk. And I would like to give thanks to our teams and our partners and our investors for helping to make this a success. I look forward to reporting on our progress and to our upcoming Investor Day on October 4 when we plan to provide a more detailed look into The Trade Desk.

So with that, we look forward to your questions. Operator, let’s begin..

Thank you. [Operator Instructions] And our first question comes from Shyam Patil from Susquehanna. Go ahead..

Hi guys it is John [ph]. Congrats on a fantastic quarter.

First question, Jeff, just following up on your connected TV commentary, can you talk about how you see that progressing in terms of platform adoption and materiality to The Trade Desk? And recently we saw the CEO of GroupM North America leaves to join AT&T, just curious to get your thoughts on that as well, and how do you see that impacting the overall opportunity?.

Thanks John. So, firstly I think the AT&T Time Warner deal is something of a Northstar deal that everybody in TV and advertising should be watching, but I will come back to that. Let me just talk about the connected TV opportunity first.

I actually think the most important metrics that I can share to underscore the bullishness that I have for the space is the 10x increase in inventory over the last year.

What that represents, I think, is in part that consumers are tapped out on the subscriptions where there are no ads and they are more and more open to the subscriptions that come after HBO and Netflix to include app. And that’s what’s creating so much additional inventory.

The Time Warner AT&T deal, as I said before, I think is just so critical I think it is one of the biggest deals in recent media history. The fact that one of the most powerful people in advertising, Brad Lester, is heading to AT&T, I think in the commentary hit bullishness on the opportunity.

Because I truly do think that if they execute well they will accelerate the move to connected TV. And to just elaborate just a little bit on that deal specifically, essentially what their vision is to take 5G technology using mobile and make it easier to install cable and instead of using cable they are actually going to use the internet of course.

And they what they are going to try to do is gain more customers by selling it for less than what cable companies do today by making everything on demand and then making fewer commercials. So they fully recognize that network has a great stand, while most cable companies have said, hey we are going to stick with the status quo, we’ve got a long time.

You have somebody in the traditional television heading for the door as fast as they possibly can so that they can take advantage of the migration. So that's forcing everybody else to worry about.

So when Disney announces in the last couple of days that they are going to [indiscernible] distribution themselves that is the exact same reason that Time Warner does that deal with AT&T.

I think that what we’re seeing with that Northstar deal is everybody heading in that direction and with 5G expected to be here in 2019 or 2020, I think it’s happening faster than people think, and I think we sometimes underestimate how few ad free subscriptions people can afford.

So that the increase in inventory is perhaps the most important message that we said today. Last thing I just want to say on connected TV is just that because we do not own the media, we operate a massive advantage to those companies that are bias.

So by not owning a TV station or YouTube or anything like that we have the opportunity to refer the advertisers in an objective way and that makes it easy for us to partner with all those players.

So, we think that we are one of the few companies that has a good chance at partnering with Netflix and Comcast and Disney and AT&T where others will have access [ph..

Great, thank you. That’s very helpful. And I have one follow-up. Jeff you also talked about M&A in your prepared remarks, and we’ve seen quite a few deals, particularly on the demand side with fuel, tremor and app Nexis.

Can you just talk about kind of how you see this shakeout impacting The Trade Desk and is this going to be something as primarily a tailwind here in the US or is this something that you expect to kind of feel globally? Thank you..

I expect it to continue globally. I know I talked about it in the report.

I just want to reiterate this sort of industry clean-up is a very good thing for the industry and that this whole story is going to end with happy ending which is, consumers are better off advertisers are selling more products for less money, and public are getting paid more and more dollar goes to them.

All of that sort of, [indiscernible] it is forcing the industry to move in the very direction we have been saying everybody has to go for the last 10 years, which is you have to choose buy side or sell side, you can't have that level of comfort [indiscernible], you have to be global and you have to be omni-channel.

So the players that are being acquired most quickly and are most aggressively trying to sell, I think are those players that are either geo-specific or channel specific or complex of interest and meaning to adjust their business model and they are glad to have more capital behind them then the hands of another company.

So, but that’s good for the industry..

Great, thank you..

And our next question comes from Mark Kelley from Citigroup. Mark, go ahead..

a, the entire ecosystem, and then just for your business as well? And then second, the international side that grows, it sounds like it’s going as planned.

Just can you explain a little bit more on the Germany and Japan offices hitting inflection points this quarter? I mean what’s driving them now given you have been investing in those regions for some time? Thanks..

Thanks Mark. So, on the Apple stuff, first I just want to provide a little bit perspective. So, I love this report that Forbes wrote, [indiscernible] that market share when they said that Safari has 3.5% market share in the browser world.

So, you know, I think people have the tendency to think that Apple is such a dominant company, and that they think they must dominate in everything that they do, and they don't want to come to browser [indiscernible]. Google is just north of 60%, others is below 4%.

At those levels, I don't think there is any moves that Apple can make that has significant impact on our business. So I don't believe any changes in their intelligent tracking will have [indiscernible].

So, I hope that they continue to understand is that the Internet is powered by a quick profile [ph], which is that publishers have to make money, so they can afford to create content and if Apple takes away from them the ability just for them to monetize that optimally then they will start providing content or they are going to share users for other browsers that are more friendly.

Perhaps Apple made [indiscernible] moves so that they can sort of mess up the plans with Google, but yet Google is dominant in the browser world, if they do that, I think it will backfire and Google will benefit more from that than anybody.

There is a number of things in the prototype that we’ve seen that make up the [indiscernible] very little technology, but it feels very openly and a rally a lot hinges on them, how intelligent the intelligent crafting is, and then also how well they respect that quick [indiscernible], but there is no scenario right there how to materially impact others [ph].

On the second piece of it, Rob [indiscernible] comment on Japan and Germany specifically..

Yes, absolutely happy to, and thanks for the questions. Yes, things are going great as we’ve said on our prepared remarks. Across the world, Jeff has talked about, I think earlier today and we talked about in the past that different markets have different characteristics. Germany and Japan have some similarity and that - it takes time to build trust.

We’ve been on the ground in both of those markets for more than three years now, in the case of Germany four years, and we’ve done well. In every year since we opened the offices, those markets have grown faster than the US, plus of course off to a very small base.

And so, as they scaled over the last couple of years we’ve done what we always do, which is to go in build relationships, get a chance to prove results, train people on our platform, and then they bring us more. And when I say more, that means both more spend into programmatic, but also incremental advertisers from our existing agencies.

And so that trend has happened in both markets this year, just at a higher order of magnitude that it has in the past.

And then specifically in Germany, there were a couple of agencies that we’ve been working with on a very small basis, the test basis for the last 12 months or so, that really leaned in, in Q2 and starting to do business with us in a serious way.

To summarize, invested more in their own in-house talent to be able to do programmatic buying in a better way and therefore we became even more of a natural partner.

In Japan, very similar story, slightly different dynamics around the agencies constructed in Japan, but it really comes down to that we’ve been there for three years that we’ve build trust [indiscernible] that we ever have with folks that we have worked with for years..

That's great. Thanks Rob thanks Jeff..

Thanks Mark..

Thanks Mark..

And our next question comes from Kerry Rice from Needham. Go ahead Kerry. .

Thanks, congrats on a great quarter that’s nice to see some positive news after this trading day.

A few questions, first I heard some reports of similar pricing from SSP's and may be their ability to do some of the impressions across exchanges, can you talk a little bit may be awarded the benefits that would be or if you have seen those benefits at this point, and then the second question is, on demand trends, we saw a couple of reports earlier or maybe late Q2 or early Q3 about PNG pulling back on some programmatic spending, Unilever pulling back on some programmatic spending, maybe you can put that in context, I think PNG is probably growing with you guys and I’m not sure about Unilever, but I think it is a pretty big client through the agencies for you guys.

So if there is more context on what that means that would be helpful? Thanks..

It is a real interesting time. Let me just present by saying, there is a lot of nuance and [indiscernible] details that we can go into on the pricing and especially the fact that the market pressure is on SSP's and we will talk more about that on the upcoming Investor Day. So I just want to practice with that.

On the [indiscernible] that is always good for us, like we have a relatively simple P&L where something like 60% plus is in employees, 30% in machines where we operate our platform and add 10% in the rest of our expenses.

And that 30% when we can reduce the number of assets we need to look at or especially reduce the duplication of the assets that we look at, we’re better off. So SSDs and exchanges are looking to reduce their cost and the market is more efficient as players get sort of weeded out, that results in lower cost for us and is more streamlined.

As well as more pressures get on with those SSPs or [indiscernible] so that we can chose more deliberately where we might impress, especially when impressing to represent in multiple places. So, as we do that it cleans up the industry, which is, I think is exactly what P&G and Unilever are looking forward, such as segue in that.

Second question, yes, there have been some public statements made about their real locked in to put more dollars into programmatic. I can tell you as the platform that powers, I think the vast majority in large CPG companies, there is a general anxiety in both directions.

There [indiscernible] programmatic that they don't understand that there is lots of new ones that there is a bunch of speed bumps that we pave in the last couple of years, unlike that we are in the industry, which are things like view ability and spring safety and all those things that are - simply that their speed bump is slowing us down and they could [indiscernible] do some course reckoning, but it does not change the fact that it is programmatic at the most efficient advertising private argument ever, but they are also afraid that when they pull that back that they are going to lose the generation that people in the millennials generate as well.

Again, these are not watching commercials. They didn't grow our on Sunday morning cartoons to learn about all the brands that all of us worried about. So, how do I win their hearts and mind without video, without motion picture, and how we do not get to dependent on Google or Amazon as I sell my products? So they have that anxiety to.

So as they are wrestling with that they are trying to right size programmatic. So what they’re essentially doing when they get on pages and do that is they are begging us to get better and that to me is the most [indiscernible] thing in all that.

If it were really bad and it were just moving budget over they would do it quietly and go back to what was working, but they are afraid it is not, and they are just asking us with an industry to get better and we think that more the we play is a bit independent is that we can leave the industry of being better..

Thank you..

And our next question comes from Kip Paulson from Cantor Fitzgerald. Go ahead Kip..

Hi. Thanks for taking my question. Just a couple from me.

Jeff you had a very interesting and I think must-read piece on record yesterday, as a follow-up on that and your comments today, just curious what your thoughts are on premium digital video CPMs and where they can go relative to broadcast and cable CPMs? While digital videos ads will likely be shorter than the 32nd slots on linear TV, in a people-based marketing world they should be a lot more targeted, so appreciate any color you can add there on ad pricing as this rapid shift away from linear to digital materializes.

And then second, do you think the shift can expand or accelerate the overall video ad market despite cannibalization of linear, and this really be enabled by better targeting I would think, but any color there would also be appreciated? Thanks..

You bet. So, on pricing there is no question that the CPMs in digital are going to be higher because they are exponentially more effective.

As we think about, like how many commercials run in your house that you don't watch because there are so many commercial breaks that became a time to leave because you’ve got time, or else the time gets skipped on your DVR. It has been really hard for the traditional measurement companies to figure out or measure that.

The thing that is so great about digital is we can measure everything. We measure how many seconds you watched it. We do that today in the digital apps that we run. In some of them there is [indiscernible] so how many seconds do they watch and how does that affect the program. We can measure everything.

And so, ad breaks are closer to a 100% viewable and closer to 100% measurable, as well as targetable. So [indiscernible] that has been used on TV for the last 75 years or 100 years, we can instead be very deliberate about what ad gets in front of which customer and which device. And that is exponentially more effective.

So if you look at the gap today in CPM, they’re actually not as exponentially different as I think the efficacy or performance is. So perhaps both up again.

Because I think as perhaps traditional TV is over compensated because we have fully measured the impact of all the people leaving that’s going to move both up, will that - can that happen without cannibalization or during the transition, so the cannibalization and TV your second question.

I absolutely think that that’s possible, but it depends on some of the moves that the players make. And those like AT&T, like are they ready by 2019 and 2020, how smooth is that transition what does the execution look like, is what’s required to answer your question..

All right, great, thank you and congrats..

Thank you so much..

And our next question comes from Brian Fitzgerald from Jefferies. Go ahead Brian..

Hi, yes this is John [ph] on for Brian, thanks for the question.

Just wondering if you could highlight any differences that you’re seeing in cohort growth, I know you, earlier in the year you added unprecedented net new clients, is there any difference in the growth of spend there across channels versus earlier cohorts or anything interesting to call out? Thank you..

I will point this over to Rob or Paul, if you want to comment at all on cohorts..

Sure, I will give a little color on that and Paul or Jeff would chime in. So, yes as we said in the last earnings call even more wins than we expected in Q1, which was great. We talked about that being a quarter where we managed thousand and that won't happen every quarter.

That said, we ended Q2 really right in the zone of where we expected to in terms of new customer ads in terms of growing spend from our existing clients, which I think Paul could help with some statistics there. So, it was a great quarter. It wasn't that Q1 knocking out of the park quarter, but it was among the best quarters we’ve ever had.

And the one thing I would call out in terms of color is, the newer cohorts are just like all the other ones, in the sense that they tend to start with us in a channel with an advertiser right. So they start in display or they start in mobile video and then we proved success in that channel and then they expand across channels.

So our overall cohorts tend to work on these channels. They tend to work with us in three and four and five and even six different channels, as they consolidate more spend in programmatic and the newer cohorts do just what all the other cohorts has done, which is to start in one or two.

We could value they start to learn how attribution in getting full transparency works in reporting and then they tend to do spread out both in terms of channel, and then also withstand.

So nothing different really, other than we have more offer than we ever have in terms of channels and we continue to help them bring more of the spend in programmatic..

And as illustrated by the statistics at 87% of our spend [ph] came from existing customers [indiscernible]..

And our next question comes from Dylan Haber from RBC Capital. Go ahead Dylan..

Hi guys solid quarter, congrats.

In terms of connected TV what OTT platforms are you connected to now and what platforms would you like to expand to? And then just a follow-up, for the full-year outlook unlike revenue you raised EBITDA guidance by slightly less in the Q2 be, so can you provide more color on where you are investing those incremental dollars? Thanks..

You bet. So on the OTT stuff, in terms of our partner I will just take every major as funded player were either in discussions with or partnering with, not all of them can be talked about and frankly it is [indiscernible] holistic side is up.

I can’t talk about, but it sounds the results are not going though [indiscernible], but every major player in cash funded OTT were either talking to already partnered with.

On the EBITDA you're absolutely right, the guidance is lower given what we [indiscernible] percentage that came in Q3, which I think is what you are asking about? So, the thing I just want to highlight is, this is land grab time. This is a time where we should be spending as much as possible.

I am more amused [ph] I almost felt I need to apologize for the 35% in [indiscernible] and instead of the 27% that were implied going forward because I want to take as many of those dollars and reinvest as possible.

So, we want to invest in international, we want to continue to invest in TV, we’re going to continue to invest in mobile, a bunch of those investments, especially in international just crept into Q3, so I will just remind you that two-thirds of the advertising buys I will tell are in the United States, it represents - we hope it represents 15% of our spend today.

So that means a decade from now I hope that it represents almost 50%, instead of 15%. In order to do that, we just have to build up our organization.

There is more that I will talk about on our Investor Day, because there is so much to talk about in the individual opportunity and some of the countries that we’ve recently got into that I’m just so bullish, but because it’s a long game, I refuse to make bad investments or to be [indiscernible] about the investments. I would rather be deliberate.

So the more hazard, hiring the wrong people or investing too far ahead or investing in an office that we know we can't spend time in - in order to actually make it sort of a success in the same way that we have the other 20 offices around the world. That’s the reason, why we are doing with 35% [indiscernible].

Our EBITDA margins are close to every scale or SaaS company in the world and yet we are still investing as aggressively as we possibly can, so, I mean I am so happy with the status flow..

Great, thank you..

Thank you. This does conclude today's conference. We thank you for your participation. You may disconnect your lines at this time and have a wonderful day..

Thank you..

Thank you..