image
Consumer Cyclical - Furnishings, Fixtures & Appliances - NASDAQ - US
$ 0.67
0.42 %
$ 72.1 M
Market Cap
-0.74
P/E
1. INTRINSIC VALUE

This DCF valuation model was last updated on Apr, 8, 2025.

The intrinsic value of one PRPL stock under the worst case scenario is HIDDEN Compared to the current market price of 0.67 USD, Purple Innovation, Inc. is HIDDEN

This DCF valuation model was last updated on Apr, 8, 2025.

The intrinsic value of one PRPL stock under the base case scenario is HIDDEN Compared to the current market price of 0.67 USD, Purple Innovation, Inc. is HIDDEN

This DCF valuation model was last updated on Apr, 8, 2025.

The intrinsic value of one PRPL stock under the best case scenario is HIDDEN Compared to the current market price of 0.67 USD, Purple Innovation, Inc. is HIDDEN

2. FUNDAMENTAL ANALYSIS

Price Chart PRPL

image
$1.3$1.3$1.2$1.2$1.1$1.1$1.0$1.0$0.9$0.9$0.8$0.8$0.7$0.7$0.6$0.615 Oct15 OctNov '24Nov '2415 Nov15 NovDec '24Dec '2415 Dec15 DecJan '25Jan '2515 Jan15 JanFeb '25Feb '2515 Feb15 FebMar '25Mar '2515 Mar15 MarApr '25Apr '25
FINANCIALS
488 M REVENUE
-4.44%
-92.2 M OPERATING INCOME
18.93%
-98.1 M NET INCOME
18.76%
-17.8 M OPERATING CASH FLOW
67.34%
-7.53 M INVESTING CASH FLOW
53.12%
27.5 M FINANCING CASH FLOW
-50.68%
129 M REVENUE
8.75%
-7.69 M OPERATING INCOME
83.56%
-8.51 M NET INCOME
78.35%
6.76 M OPERATING CASH FLOW
504.20%
-1.15 M INVESTING CASH FLOW
-1.86%
0 FINANCING CASH FLOW
0.00%
Balance Sheet Purple Innovation, Inc.
image
Current Assets 126 M
Cash & Short-Term Investments 29 M
Receivables 33.1 M
Other Current Assets 64.3 M
Non-Current Assets 181 M
Long-Term Investments 0
PP&E 169 M
Other Non-Current Assets 12.1 M
9.42 %10.74 %20.89 %55.02 %3.93 %Total Assets$307.8m
Current Liabilities 101 M
Accounts Payable 40.6 M
Short-Term Debt 31.3 M
Other Current Liabilities 29 M
Non-Current Liabilities 187 M
Long-Term Debt 87.1 M
Other Non-Current Liabilities 99.6 M
14.13 %10.89 %10.10 %30.27 %34.61 %Total Liabilities$287.6m
EFFICIENCY
Earnings Waterfall Purple Innovation, Inc.
image
Revenue 488 M
Cost Of Revenue 307 M
Gross Profit 181 M
Operating Expenses 273 M
Operating Income -92.2 M
Other Expenses 5.92 M
Net Income -98.1 M
500m500m400m400m300m300m200m200m100m100m00(100m)(100m)488m(307m)181m(273m)(92m)(6m)(98m)RevenueRevenueCost Of RevenueCost Of RevenueGross ProfitGross ProfitOperating ExpensesOperating ExpensesOperating IncomeOperating IncomeOther ExpensesOther ExpensesNet IncomeNet Income
RATIOS
37.13% GROSS MARGIN
37.13%
-18.89% OPERATING MARGIN
-18.89%
-20.07% NET MARGIN
-20.07%
-484.69% ROE
-484.69%
-31.80% ROA
-31.80%
-38.73% ROIC
-38.73%
FREE CASH FLOW ANALYSIS
Free Cash Flow Analysis Purple Innovation, Inc.
image
60m60m40m40m20m20m00(20m)(20m)(40m)(40m)(60m)(60m)(80m)(80m)(100m)(100m)20162016201720172018201820192019202020202021202120222022202320232024202420252025
Net Income -98.1 M
Depreciation & Amortization 35.4 M
Capital Expenditures -7.24 M
Stock-Based Compensation 0
Change in Working Capital 4.27 M
Others 40.5 M
Free Cash Flow -25.1 M
3. WALL STREET ANALYSTS ESTIMATES
Wall Street Analysts Price Targets Purple Innovation, Inc.
image
Wall Street analysts predict an average 1-year price target for PRPL of $1.45 , with forecasts ranging from a low of $1.1 to a high of $1.75 .
PRPL Lowest Price Target Wall Street Target
1.1 USD 64.18%
PRPL Average Price Target Wall Street Target
1.45 USD 116.42%
PRPL Highest Price Target Wall Street Target
1.75 USD 161.19%
Price
Max Price Target
Min Price Target
Average Price Target
22221111111111May '24May '24Jul '24Jul '24Aug '24Aug '24Oct '24Oct '24Nov '24Nov '2420252025Feb '25Feb '25Apr '25Apr '25Jun '25Jun '25Jul '25Jul '25Aug '25Aug '25Oct '25Oct '25Nov '25Nov '2520262026Feb '26Feb '26Apr '26Apr '26
4. DIVIDEND ANALYSIS
0.00% DIVIDEND YIELD
0.001 USD DIVIDEND PER SHARE
Q1
Q2
Q3
Q4
0.0010.0010.0010.0010.0010.0010.0010.0010.0000.0000.0000.0000.0000.0000.0010.0020232023
Download SVG
Download PNG
Download CSV
5. COMPETITION
slide 2 of 10
6. Ownership
Insider Ownership Purple Innovation, Inc.
image
Sold
0-3 MONTHS
0 USD 0
3-6 MONTHS
0 USD 0
6-9 MONTHS
0 USD 0
9-12 MONTHS
0 USD 0
Bought
0 USD 0
0-3 MONTHS
0 USD 0
3-6 MONTHS
0 USD 0
6-9 MONTHS
204 K USD 1
9-12 MONTHS
7. News
Purple Innovation (PRPL) Reports Q4 Loss, Tops Revenue Estimates Purple Innovation (PRPL) came out with a quarterly loss of $0.07 per share versus the Zacks Consensus Estimate of a loss of $0.08. This compares to loss of $0.15 per share a year ago. zacks.com - 1 month ago
Purple Innovation Reports Fourth Quarter and Full Year 2024 Results Returned to Positive Adjusted EBITDA and Cash Flow in Fourth Quarter GAAP Gross Margin of 42.9% in Q4; Adjusted Gross Margin improved Over 810bps in Q4 Versus Last Year Generated Incremental Liquidity with New $19.0 Million Term Loan Increase to Support Continued Investments in Innovation and Advertising LEHI, Utah , March 13, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple" or the "Company"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced results for the fourth quarter and full year ended December 31, 2024. "Purple achieved a significant milestone in the fourth quarter, returning to positive Adjusted EBITDA for the first time in eight quarters and generating positive cash flow," said CEO Rob DeMartini. prnewswire.com - 1 month ago
Purple Innovation Announces Review of Strategic Alternatives to Maximize Shareholder Value Initiates Review Following Receipt of Expressions of Interest Returned to Positive Adjusted EBITDA and Positive Cash Flow Generation in Fourth Quarter 2024 and Expanded Credit Facility, Enabling Enhanced Financial Flexibility LEHI, Utah , March 13, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple" or the "Company"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced that its Board of Directors (the "Board") has initiated a review of strategic alternatives for the Company, following inbound expressions of interest. The Board will consider a broad range of opportunities to maximize shareholder value, including, but not limited to, a sale, merger, or other strategic or financial transaction. prnewswire.com - 1 month ago
Purple Innovation to Report Fourth Quarter and Full Year 2024 Results on March 13, 2025 LEHI, Utah , March 12, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," will report fourth quarter and full year 2024 financial results on Thursday, March 13, 2025 at approximately 4:05 p.m. ET. The Company will hold a conference call that day at 4:30 p.m. prnewswire.com - 1 month ago
Purple Innovation Revises Full Year 2024 Guidance; Company Announces Participation in the 2025 ICR Conference Expects full year net revenue between $486 and $488 million and adjusted EBITDA between $(23) and $(21) million Expects positive cash flow and adjusted EBITDA in the fourth quarter LEHI, Utah , Jan. 13, 2025 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today provided a business update, revising its revenue and EBITDA outlook for the full year of 2024. "We continued to navigate a challenging macro environment through the end of 2024. prnewswire.com - 3 months ago
Purple Innovation, Inc. (PRPL) Q3 2024 Earnings Call Transcript Purple Innovation, Inc. (PRPL) Q3 2024 Earnings Call Transcript seekingalpha.com - 5 months ago
Purple Innovation (PRPL) Reports Q3 Loss, Misses Revenue Estimates Purple Innovation (PRPL) came out with a quarterly loss of $0.08 per share versus the Zacks Consensus Estimate of a loss of $0.10. This compares to loss of $0.18 per share a year ago. zacks.com - 5 months ago
Purple Innovation Reports Third Quarter 2024 Results Restructuring Initiatives are On Track and Delivering Significant Margin Improvement GAAP Gross Margin of 29.7%; Adjusted Gross Margin Improved 340bps versus Last Year to 40.5% Adjusted EBITDA Loss Narrowed Notably to $(6.4) Million versus $(16.3) Million Last Year LEHI, Utah , Nov. 4, 2024 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced results for the third quarter ended September 30, 2024. "While our third quarter revenue was challenged, we are encouraged by both our year-to-date performance modestly exceeding the broader industry and the sustained improvements in our profitability," said CEO Rob DeMartini. prnewswire.com - 5 months ago
Purple Innovation to Report Third Quarter 2024 Results on November 4, 2024 LEHI, Utah , Oct. 28, 2024 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," will report third quarter 2024 financial results on Monday, November 4, 2024 at approximately 4:05 p.m. ET. The Company will hold a conference call that day at 4:30 p.m. prnewswire.com - 5 months ago
Purple Innovation Announces Consolidation of Manufacturing Operations to Accelerate Growth Actions will expedite Grid innovation and deliver cost synergies Anticipated to generate $15 to $20 million in EBITDA benefit in 2025 LEHI, Utah , Aug. 22, 2024 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company with the #1 Gel Grid technology in the world, today announced the consolidation of its mattress production operations into its McDonough, Georgia facility, and the corresponding closure of two manufacturing facilities in Salt Lake City and Grantsville, Utah. The closure of the Utah manufacturing facilities is expected to be completed during the first quarter of 2025 and the consolidation into the McDonough, Georgia facility is expected to be completed by December 31, 2024. prnewswire.com - 7 months ago
Purple Innovation, Inc. (PRPL) Q2 2024 Earnings Call Transcript Purple Innovation, Inc. (NASDAQ:PRPL ) Q2 2024 Earnings Conference Call August 5, 2024 4:30 PM ET Company Participants Cody McAlester – ICR Rob DeMartini – Chief Executive Officer Todd Vogensen – Chief Financial Officer Eric Haynor – Chief Operating Officer Conference Call Participants Bobby Griffin – Raymond James Brad Thomas – KeyBanc Capital Markets Matt Koranda – ROTH Capital Seth Basham – Wedbush Securities Brian Nagel – Oppenheimer Jeremy Hamblin – Craig-Hallum Capital Group Keith Hughes – Truist Dan Silverstein – UBS Operator Good afternoon, ladies and gentlemen, and welcome to the Purple Innovation Second Quarter 2024 Earnings Conference Call. At this time, all participants are in a listen-only mode. seekingalpha.com - 8 months ago
Long Assets On Path To Creating Significant Value, Shorting Remains Very Challenging In the first half of 2024, our long book performed strong relative to the Russell 2000, driven by our high-conviction positions. We are pleased with our relative performance and believe the Russell 2000 remains a more appropriate benchmark for comparison. Top gainers include FTAI Aviation and FTAI Infrastructure, while top detractors include Latch and Industrial Short. seekingalpha.com - 8 months ago
8. Profile Summary

Purple Innovation, Inc. PRPL

image
COUNTRY US
INDUSTRY Furnishings, Fixtures & Appliances
MARKET CAP $ 72.1 M
Dividend Yield 0.00%
Description Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
Contact 4100 North Chapel Ridge Road, Lehi, UT, 84043 https://purple.com
IPO Date Oct. 29, 2015
Employees 1200
Officers Mr. John Jack Roddy IV Chief People Officer & Chief Human Resources Officer Tanya Sestak Senior Director of Legal Operations Mr. George Turner Ulrich Vice President of Accounting & Financial Reporting Mr. Robert T. DeMartini Chief Executive Officer & Director Mr. Eric S. Haynor Chief Operating Officer Mr. Todd E. Vogensen CPA Chief Financial Officer & Treasurer