image
Consumer Cyclical - Furnishings, Fixtures & Appliances - NASDAQ - US
$ 0.8188
-3.1 %
$ 88 M
Market Cap
-0.8
P/E
1. INTRINSIC VALUE

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.[ Read More ]

The intrinsic value of one PRPL stock under the base case scenario is HIDDEN Compared to the current market price of 0.819 USD, Purple Innovation, Inc. is HIDDEN

2. FUNDAMENTAL ANALYSIS

Price Chart PRPL

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FINANCIALS
511 M REVENUE
-11.32%
-114 M OPERATING INCOME
-93.11%
-121 M NET INCOME
-34.28%
-54.7 M OPERATING CASH FLOW
-89.98%
-16.1 M INVESTING CASH FLOW
53.45%
55.8 M FINANCING CASH FLOW
316.24%
119 M REVENUE
-1.39%
-46.8 M OPERATING INCOME
-221.96%
-39.3 M NET INCOME
-145725.93%
1.12 M OPERATING CASH FLOW
112.55%
-1.13 M INVESTING CASH FLOW
47.61%
0 FINANCING CASH FLOW
0.00%
Balance Sheet Decomposition Purple Innovation, Inc.
image
Current Assets 142 M
Cash & Short-Term Investments 26.9 M
Receivables 37.8 M
Other Current Assets 77.2 M
Non-Current Assets 249 M
Long-Term Investments 0
PP&E 224 M
Other Non-Current Assets 24.4 M
Current Liabilities 111 M
Accounts Payable 49.8 M
Short-Term Debt 17 M
Other Current Liabilities 44.2 M
Non-Current Liabilities 164 M
Long-Term Debt 136 M
Other Non-Current Liabilities 28 M
EFFICIENCY
Earnings Waterfall Purple Innovation, Inc.
image
Revenue 511 M
Cost Of Revenue 339 M
Gross Profit 172 M
Operating Expenses 286 M
Operating Income -114 M
Other Expenses 7.05 M
Net Income -121 M
RATIOS
33.66% GROSS MARGIN
33.66%
-22.27% OPERATING MARGIN
-22.27%
-23.65% NET MARGIN
-23.65%
-104.62% ROE
-104.62%
-30.91% ROA
-30.91%
-78.72% ROIC
-78.72%
FREE CASH FLOW ANALYSIS
Free Cash Flow Analysis Purple Innovation, Inc.
image
Net Income -121 M
Depreciation & Amortization 25.1 M
Capital Expenditures -14.4 M
Stock-Based Compensation 4.88 M
Change in Working Capital 22.4 M
Others 29.5 M
Free Cash Flow -69.9 M
3. WALL STREET ANALYSTS ESTIMATES
Wall Street Analysts Price Targets Purple Innovation, Inc.
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Wall Street analysts predict an average 1-year price target for PRPL of $1.59 , with forecasts ranging from a low of $1.1 to a high of $2 .
PRPL Lowest Price Target Wall Street Target
1.1 USD 34.34%
PRPL Average Price Target Wall Street Target
1.59 USD 93.88%
PRPL Highest Price Target Wall Street Target
2 USD 144.26%
4. DIVIDEND ANALYSIS
0.00% DIVIDEND YIELD
0.001 USD DIVIDEND PER SHARE
5. COMPETITION
6. Ownership
Insider Ownership Purple Innovation, Inc.
image
Sold
0-3 MONTHS
0 USD 0
3-6 MONTHS
0 USD 0
6-9 MONTHS
0 USD 0
9-12 MONTHS
0 USD 0
Bought
0 USD 0
0-3 MONTHS
204 K USD 1
3-6 MONTHS
6.06 K USD 1
6-9 MONTHS
20.2 M USD 1
9-12 MONTHS
Date Value Insider Amount Avg Price
4 months ago
Jun 28, 2024
Bought 143 K USD
DeMartini Robert
Chief Executive Officer
+ 138834
1.0311 USD
4 months ago
Jun 27, 2024
Bought 10.2 K USD
DeMartini Robert
Chief Executive Officer
+ 10105
1.0118 USD
4 months ago
Jun 26, 2024
Bought 50.3 K USD
DeMartini Robert
Chief Executive Officer
+ 51061
0.9847 USD
7 months ago
Mar 22, 2024
Bought 6.06 K USD
Ulrich George Turner
Principal Accounting Officer
+ 4000
1.5152 USD
9 months ago
Jan 23, 2024
Bought 20.2 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 13442623
1.5 USD
1 year ago
Aug 28, 2023
Bought 22.2 K USD
DICAMILLO GARY T
Director
+ 10000
2.2182 USD
1 year ago
Jun 02, 2023
Bought 63.6 K USD
McGarvey Casey Kale
Chief Legal Officer
+ 22300
2.8499 USD
1 year ago
May 26, 2023
Bought 56.4 K USD
KERBY JEFFERY SCOTT
Chief of Owned Retail
+ 16350
3.4523 USD
1 year ago
May 15, 2023
Bought 149 K USD
DeMartini Robert
CEO
+ 50000
2.9733 USD
1 year ago
May 16, 2023
Bought 51.4 K USD
DARLING SETH LANE
Director
+ 17000
3.025 USD
1 year ago
May 15, 2023
Bought 50 K USD
Pate R Carter
Director
+ 16949
2.95 USD
1 year ago
Mar 23, 2023
Bought 381 K USD
HAYNOR ERIC SCOTT
Chief Operating Officer
+ 138597.55
2.7499 USD
1 year ago
Mar 23, 2023
Bought 63.9 K USD
KERBY JEFFERY SCOTT
Chief of Owned Retail
+ 23077
2.7698 USD
1 year ago
Feb 13, 2023
Bought 26.8 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 5960320
4.5 USD
2 years ago
Sep 16, 2022
Bought 85.5 K USD
McGarvey Casey Kale
Chief Legal Officer
+ 30000
2.85 USD
2 years ago
Sep 07, 2022
Bought 26.6 K USD
DICAMILLO GARY T
director:
+ 10000
2.66 USD
2 years ago
Sep 06, 2022
Bought 5.48 K USD
Roddy Jack
Chief People Officer
+ 2000
2.74 USD
2 years ago
May 24, 2022
Bought 13.4 K USD
Roddy Jack
Chief People Officer
+ 3000
4.45 USD
2 years ago
May 25, 2022
Bought 3.42 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 716280
4.78 USD
2 years ago
May 24, 2022
Bought 4.39 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 960394
4.57 USD
2 years ago
May 24, 2022
Bought 4.39 M USD
Coliseum Capital Co-Invest III, L.P.
director:
+ 960394
4.57 USD
2 years ago
May 19, 2022
Bought 2.18 M USD
Coliseum Capital Co-Invest III, L.P.
director:
+ 450000
4.84 USD
2 years ago
May 20, 2022
Bought 2.18 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 450000
4.84 USD
2 years ago
May 19, 2022
Bought 1.6 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 328000
4.87 USD
2 years ago
May 17, 2022
Bought 29.1 K USD
Roddy Jack
Chief People Officer
+ 6000
4.85 USD
2 years ago
Mar 31, 2022
Bought 1.26 K USD
Anthos Pano
Director
+ 209
6.01 USD
2 years ago
Mar 31, 2022
Bought 18.5 K USD
Anthos Pano
Director
+ 3069
6.015 USD
3 years ago
Nov 23, 2020
Sell 7.19 K USD
Anthos Pano
Director
- 248
29 USD
3 years ago
Nov 24, 2020
Sell 249 K USD
Anthos Pano
Director
- 8752
28.5 USD
2 years ago
May 18, 2022
Bought 4.52 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 987859
4.58 USD
2 years ago
May 16, 2022
Bought 4.52 M USD
Coliseum Capital Co-Invest III, L.P.
director:
+ 987859
4.58 USD
2 years ago
May 17, 2022
Bought 1.36 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 283578
4.79 USD
2 years ago
May 16, 2022
Bought 9.75 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 2083347
4.68 USD
2 years ago
May 13, 2022
Bought 13.2 K USD
Roddy Jack
Chief People Officer
+ 3000
4.4 USD
2 years ago
May 13, 2022
Bought 1.87 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 420000
4.46 USD
2 years ago
May 12, 2022
Bought 1.87 M USD
Coliseum Capital Co-Invest III, L.P.
director:
+ 420000
4.46 USD
2 years ago
May 12, 2022
Bought 14.1 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 3678927
3.84 USD
2 years ago
Mar 31, 2022
Bought 18.5 K USD
Anthos Pano
director:
+ 3069
6.015 USD
2 years ago
Mar 30, 2022
Bought 4.21 M USD
Coliseum Capital Co-Invest III, L.P.
director:
+ 650000
6.47 USD
2 years ago
Mar 30, 2022
Bought 4.21 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 650000
6.47 USD
2 years ago
Mar 07, 2022
Bought 66.7 K USD
ZEPF PAUL J
director:
+ 10000
6.669 USD
2 years ago
Mar 04, 2022
Bought 160 K USD
Kiedaisch Gary Alan
director:
+ 23000
6.9637 USD
2 years ago
Mar 04, 2022
Bought 48.1 K USD
Kiedaisch Gary Alan
Director
+ 7000
6.8674 USD
2 years ago
Mar 07, 2022
Bought 10.2 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 1460000
6.98 USD
2 years ago
Mar 04, 2022
Bought 23.5 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 3215000
7.3 USD
2 years ago
Mar 03, 2022
Bought 13 M USD
Coliseum Capital Co-Invest III, L.P.
director:
+ 1797545
7.23 USD
2 years ago
Mar 03, 2022
Bought 13 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 1797545
7.23 USD
2 years ago
Mar 03, 2022
Bought 139 K USD
ZIER DAWN M.
director:
+ 20000
6.95 USD
2 years ago
Dec 31, 2021
Bought 4.11 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 310000
13.25 USD
2 years ago
Dec 28, 2021
Bought 1.62 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 120000
13.52 USD
2 years ago
Dec 27, 2021
Bought 2.09 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 155344
13.46 USD
2 years ago
Dec 23, 2021
Bought 6.06 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 439134
13.81 USD
2 years ago
Dec 20, 2021
Bought 32.5 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 2761748
11.76 USD
2 years ago
Dec 17, 2021
Bought 33 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 2904115
11.38 USD
2 years ago
Dec 16, 2021
Bought 19.6 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 1876000
10.46 USD
2 years ago
Dec 16, 2021
Bought 500 K USD
McGarvey Casey Kale
Chief Legal Officer
+ 47700
10.4849 USD
3 years ago
Jun 07, 2021
Sell 204 K USD
Anthos Pano
Director
- 7000
29.1287 USD
3 years ago
Jun 09, 2021
Sell 224 K USD
Anthos Pano
Director
- 7735
29.0039 USD
3 years ago
Jun 10, 2021
Sell 49.5 K USD
Anthos Pano
Director
- 1707
29.0041 USD
3 years ago
Jun 11, 2021
Sell 23.2 K USD
Anthos Pano
Director
- 799
29 USD
3 years ago
May 21, 2021
Sell 219 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
- 7308792
30 USD
3 years ago
Mar 31, 2021
Bought 150 K USD
Kiedaisch Gary Alan
Director
+ 5000
29.96 USD
3 years ago
Jan 25, 2021
Sell 205 K USD
McGarvey Casey Kale
Chief Legal Officer
- 5000
41.025 USD
3 years ago
Jan 25, 2021
Sell 2.02 M USD
McGarvey Casey Kale
Chief Legal Officer
- 50000
40.475 USD
3 years ago
Nov 23, 2020
Sell 7.19 K USD
Anthos Pano
Director
- 248
29 USD
3 years ago
Nov 24, 2020
Sell 249 K USD
Anthos Pano
Director
- 8752
28.5 USD
4 years ago
Nov 18, 2020
Sell 452 K USD
Legg John A.
Chief Operating Officer
- 15000
30.14 USD
4 years ago
Nov 17, 2020
Sell 285 K USD
White Verdi Ray III
Chief Retail Officer
- 10000
28.51 USD
4 years ago
Aug 24, 2020
Sell 354 K USD
White Verdi Ray III
Chief Retail Officer
- 17000
20.85 USD
4 years ago
Aug 24, 2020
Sell 354 K USD
White Verdi Ray III
Chief Retail Officer
- 17000
20.85 USD
4 years ago
Sep 30, 2020
Sell 247 K USD
Legg John A.
Chief Operating Officer
- 10000
24.72 USD
4 years ago
Sep 22, 2020
Sell 321 K USD
Legg John A.
Chief Operating Officer
- 15000
21.38 USD
4 years ago
Sep 28, 2020
Sell 656 K USD
ZEPF PAUL J
Director
- 26760
24.522 USD
4 years ago
Sep 23, 2020
Sell 1.23 M USD
Phillips Craig Lee
Chief Financial Officer
- 51310
23.89 USD
4 years ago
Sep 25, 2020
Sell 1.17 M USD
Phillips Craig Lee
Chief Financial Officer
- 48690
24 USD
4 years ago
Sep 23, 2020
Sell 1.23 M USD
Phillips Craig Lee
Chief Financial Officer
- 51310
23.89 USD
4 years ago
Sep 25, 2020
Sell 1.17 M USD
Phillips Craig Lee
Chief Financial Officer
- 48690
24 USD
4 years ago
Sep 23, 2020
Sell 482 K USD
ZEPF PAUL J
Director
- 20000
24.09 USD
4 years ago
Sep 23, 2020
Sell 345 K USD
ZEPF PAUL J
Director
- 14354
24.054 USD
4 years ago
Sep 23, 2020
Sell 137 K USD
ZEPF PAUL J
Director
- 5646
24.287 USD
4 years ago
Sep 25, 2020
Sell 314 K USD
ZEPF PAUL J
Director
- 13240
23.705 USD
4 years ago
Sep 25, 2020
Sell 481 K USD
ZEPF PAUL J
Director
- 20000
24.043 USD
4 years ago
Sep 14, 2020
Sell 252 M USD
Pearce Terry Vernon
Director
- 13600000
18.5 USD
4 years ago
Sep 14, 2020
Sell 252 M USD
Pearce Tony Marion
- 13600000
18.5 USD
4 years ago
Sep 15, 2020
Sell 1.21 M USD
ZEPF PAUL J
Director
- 50000
24.23 USD
4 years ago
Sep 15, 2020
Sell 1.13 M USD
ZEPF PAUL J
Director
- 46760
24.267 USD
4 years ago
Sep 16, 2020
Sell 609 K USD
ZEPF PAUL J
Director
- 25000
24.346 USD
4 years ago
Sep 16, 2020
Sell 614 K USD
ZEPF PAUL J
Director
- 25000
24.575 USD
4 years ago
Sep 14, 2020
Sell 252 M USD
Pearce Tony Marion
- 13600000
18.5 USD
4 years ago
Sep 14, 2020
Sell 252 M USD
Pearce Terry Vernon
- 13600000
18.5 USD
4 years ago
Sep 14, 2020
Sell 252 M USD
InnoHold, LLC
Director
- 13600000
18.5 USD
4 years ago
Sep 14, 2020
Sell 252 M USD
InnoHold, LLC
other: Former 10% Owner
- 13600000
18.5 USD
4 years ago
Aug 20, 2020
Sell 63.6 M USD
InnoHold, LLC
10 percent owner
- 3150450
20.2 USD
4 years ago
Aug 20, 2020
Sell 63.6 M USD
Pearce Terry Vernon
10 percent owner
- 3150450
20.2 USD
4 years ago
Aug 20, 2020
Sell 63.6 M USD
Pearce Tony Marion
10 percent owner
- 3150450
20.2 USD
4 years ago
Jun 01, 2020
Sell 17 M USD
Pearce Tony Marion
Co-Director of R&D
- 1618405
10.5 USD
4 years ago
Jun 01, 2020
Sell 17 M USD
Pearce Terry Vernon
Co-Director of R&D
- 1618405
10.5 USD
4 years ago
Jun 01, 2020
Sell 17 M USD
InnoHold, LLC
10 percent owner
- 1618405
10.5 USD
4 years ago
Jun 16, 2020
Sell 5.1 M USD
McGarvey Casey Kale
Chief Legal Officer
- 300000
17 USD
4 years ago
Mar 13, 2020
Bought 27.8 K USD
Megibow Joseph B
Chief Executive Officer
+ 3250
8.5584 USD
4 years ago
Mar 13, 2020
Bought 2.12 K USD
Megibow Joseph B
Chief Executive Officer
+ 250
8.5 USD
4 years ago
Mar 13, 2020
Bought 20.1 K USD
Phillips Craig Lee
Chief Financial Officer
+ 2476
8.12 USD
4 years ago
Mar 13, 2020
Bought 4.2 K USD
Phillips Craig Lee
Chief Financial Officer
+ 524
8.02 USD
4 years ago
Mar 13, 2020
Bought 159 K USD
Kiedaisch Gary Alan
Director
+ 20000
7.9408 USD
4 years ago
Dec 17, 2019
Sell 10.5 M USD
Pearce Tony Marion
Co-Director of R&D
- 1500000
7 USD
4 years ago
Dec 17, 2019
Sell 10.5 M USD
Pearce Terry Vernon
Co-Director of R&D
- 1500000
7 USD
4 years ago
Dec 17, 2019
Sell 10.5 M USD
InnoHold, LLC
10 percent owner
- 1500000
7 USD
5 years ago
Nov 19, 2019
Sell 52.9 M USD
Pearce Tony Marion
Co-Director of R&D
- 7552136
7 USD
5 years ago
Nov 19, 2019
Sell 52.9 M USD
Pearce Terry Vernon
Co-Director of R&D
- 7552136
7 USD
5 years ago
Nov 19, 2019
Sell 52.9 M USD
InnoHold, LLC
10 percent owner
- 7552136
7 USD
5 years ago
Sep 06, 2019
Bought 21.1 K USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 2518
8.39 USD
5 years ago
Sep 05, 2019
Bought 225 K USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 27461
8.2 USD
5 years ago
Aug 30, 2019
Bought 252 K USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 31222
8.07 USD
5 years ago
Aug 28, 2019
Bought 808 K USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 100978
8 USD
5 years ago
Aug 27, 2019
Bought 302 K USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 37867
7.97 USD
5 years ago
Aug 26, 2019
Bought 268 K USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 35000
7.67 USD
5 years ago
Aug 23, 2019
Bought 180 K USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 25000
7.22 USD
5 years ago
Aug 20, 2019
Bought 24.9 K USD
Legg John A.
Chief Operating Officer
+ 2980
8.3562 USD
5 years ago
May 16, 2019
Bought 48 K USD
Megibow Joseph B
Chief Executive Officer
+ 7036
6.8223 USD
5 years ago
May 15, 2019
Bought 30.1 K USD
Megibow Joseph B
Chief Executive Officer
+ 4564
6.596 USD
5 years ago
May 14, 2019
Bought 73.3 K USD
Megibow Joseph B
Chief Executive Officer
+ 11109
6.5974 USD
5 years ago
May 13, 2019
Bought 16.2 K USD
Megibow Joseph B
Chief Executive Officer
+ 2451
6.6215 USD
5 years ago
May 10, 2019
Bought 32.2 K USD
Megibow Joseph B
Chief Executive Officer
+ 4840
6.6537 USD
5 years ago
Feb 26, 2019
Bought 15 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 2613240
5.74 USD
6 years ago
Mar 16, 2018
Bought 697 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
+ 60600
11.5 USD
6 years ago
Mar 13, 2018
Sell 79.5 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 7228
11.0009 USD
6 years ago
Mar 14, 2018
Sell 3.9 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 300
13 USD
6 years ago
Mar 16, 2018
Sell 183 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 17307
10.5608 USD
6 years ago
Mar 16, 2018
Sell 131 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 13363
9.7843 USD
6 years ago
Mar 21, 2018
Sell 38.6 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 4000
9.6504 USD
6 years ago
Mar 23, 2018
Sell 51.1 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 5369
9.5086 USD
6 years ago
Mar 26, 2018
Sell 6.66 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 709
9.4 USD
6 years ago
Mar 28, 2018
Sell 3.25 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 382
8.5 USD
6 years ago
Apr 26, 2018
Sell 8.57 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 1000
8.572 USD
6 years ago
May 16, 2018
Sell 254 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 35254
7.1947 USD
6 years ago
May 17, 2018
Sell 42.2 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 6356
6.6327 USD
6 years ago
May 18, 2018
Sell 29.2 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 4492
6.5112 USD
6 years ago
May 16, 2018
Bought 29.7 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
+ 4000
7.4198 USD
6 years ago
May 17, 2018
Sell 20.8 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 3131
6.6327 USD
6 years ago
May 16, 2018
Sell 101 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 13995
7.2166 USD
6 years ago
May 18, 2018
Sell 14.4 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 2213
6.5112 USD
6 years ago
Jun 08, 2018
Sell 749 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 97872
7.65 USD
6 years ago
Mar 02, 2018
Bought 575 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
+ 50000
11.5 USD
6 years ago
Feb 15, 2018
Bought 11.5 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
+ 1000
11.5 USD
6 years ago
Feb 05, 2018
Bought 4.3 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
+ 400
10.75 USD
6 years ago
Feb 05, 2018
Sell 1.02 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 100
10.2 USD
6 years ago
Feb 06, 2018
Sell 244 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 21425
11.3926 USD
6 years ago
Feb 07, 2018
Sell 592 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 53734
11.0174 USD
6 years ago
Feb 08, 2018
Sell 1.16 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 100
11.6 USD
6 years ago
Feb 09, 2018
Sell 253 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 22338
11.3369 USD
6 years ago
Feb 12, 2018
Sell 42.3 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 3900
10.8583 USD
6 years ago
Feb 13, 2018
Sell 351 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 32100
10.9466 USD
6 years ago
Feb 14, 2018
Bought 974 USD
Greenhaven Road Investment Management, L.P.
10 percent owner
+ 89
10.9399 USD
6 years ago
Feb 14, 2018
Sell 447 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 40992
10.9024 USD
6 years ago
Feb 20, 2018
Sell 141 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 12810
11.046 USD
6 years ago
Feb 16, 2018
Sell 31.4 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 2871
10.9471 USD
6 years ago
Feb 21, 2018
Sell 250 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 22915
10.9052 USD
6 years ago
Feb 22, 2018
Sell 1.67 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 153
10.9377 USD
6 years ago
Feb 23, 2018
Sell 18.8 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 1680
11.1846 USD
6 years ago
Feb 26, 2018
Sell 132 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 12162
10.8124 USD
6 years ago
Feb 27, 2018
Sell 8.64 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 800
10.8015 USD
6 years ago
Feb 28, 2018
Sell 671 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 61742
10.8632 USD
6 years ago
Mar 01, 2018
Sell 55.2 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 5090
10.851 USD
6 years ago
Mar 02, 2018
Sell 564 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 52408
10.7593 USD
6 years ago
Mar 05, 2018
Sell 40.9 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 3805
10.75 USD
6 years ago
Mar 06, 2018
Sell 5.71 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 531
10.75 USD
6 years ago
Mar 07, 2018
Sell 149 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 14207
10.5222 USD
6 years ago
Mar 08, 2018
Sell 8.03 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 772
10.4 USD
6 years ago
Mar 09, 2018
Sell 55.8 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 5314
10.5 USD
6 years ago
Mar 12, 2018
Sell 53.1 K USD
Greenhaven Road Investment Management, L.P.
10 percent owner
- 5000
10.6237 USD
6 years ago
Jun 08, 2018
Bought 2.21 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 288308
7.65 USD
6 years ago
May 31, 2018
Bought 403 K USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 51396
7.85 USD
6 years ago
May 31, 2018
Bought 0 USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 72997
0 USD
6 years ago
May 30, 2018
Bought 0 USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 124508
0 USD
6 years ago
May 18, 2018
Bought 2.03 M USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 317673
6.4 USD
6 years ago
May 22, 2018
Bought 0 USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 675700
0 USD
6 years ago
May 21, 2018
Bought 0 USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 771073
0 USD
6 years ago
May 18, 2018
Bought 0 USD
Coliseum Capital Management, LLC
director, 10 percent owner:
+ 1200000
0 USD
14 years ago
Dec 14, 2009
Bought 4 M USD
Clearlake Capital Partners, LLC
10 percent owner
+ 26666660
0.15 USD
14 years ago
Dec 22, 2009
Bought 6 M USD
Clearlake Capital Partners, LLC
10 percent owner
+ 40000000
0.15 USD
14 years ago
Dec 22, 2009
Bought 300 K USD
Clearlake Capital Partners, LLC
10 percent owner
+ 2000000
0.15 USD
7. News
Purple Innovation, Inc. (PRPL) Q3 2024 Earnings Call Transcript Purple Innovation, Inc. (PRPL) Q3 2024 Earnings Call Transcript seekingalpha.com - 1 week ago
Purple Innovation (PRPL) Reports Q3 Loss, Misses Revenue Estimates Purple Innovation (PRPL) came out with a quarterly loss of $0.08 per share versus the Zacks Consensus Estimate of a loss of $0.10. This compares to loss of $0.18 per share a year ago. zacks.com - 1 week ago
Purple Innovation Reports Third Quarter 2024 Results Restructuring Initiatives are On Track and Delivering Significant Margin Improvement GAAP Gross Margin of 29.7%; Adjusted Gross Margin Improved 340bps versus Last Year to 40.5% Adjusted EBITDA Loss Narrowed Notably to $(6.4) Million versus $(16.3) Million Last Year LEHI, Utah , Nov. 4, 2024 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced results for the third quarter ended September 30, 2024. "While our third quarter revenue was challenged, we are encouraged by both our year-to-date performance modestly exceeding the broader industry and the sustained improvements in our profitability," said CEO Rob DeMartini. prnewswire.com - 1 week ago
Purple Innovation to Report Third Quarter 2024 Results on November 4, 2024 LEHI, Utah , Oct. 28, 2024 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," will report third quarter 2024 financial results on Monday, November 4, 2024 at approximately 4:05 p.m. ET. The Company will hold a conference call that day at 4:30 p.m. prnewswire.com - 2 weeks ago
Purple Innovation Announces Consolidation of Manufacturing Operations to Accelerate Growth Actions will expedite Grid innovation and deliver cost synergies Anticipated to generate $15 to $20 million in EBITDA benefit in 2025 LEHI, Utah , Aug. 22, 2024 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company with the #1 Gel Grid technology in the world, today announced the consolidation of its mattress production operations into its McDonough, Georgia facility, and the corresponding closure of two manufacturing facilities in Salt Lake City and Grantsville, Utah. The closure of the Utah manufacturing facilities is expected to be completed during the first quarter of 2025 and the consolidation into the McDonough, Georgia facility is expected to be completed by December 31, 2024. prnewswire.com - 2 months ago
Purple Innovation, Inc. (PRPL) Q2 2024 Earnings Call Transcript Purple Innovation, Inc. (NASDAQ:PRPL ) Q2 2024 Earnings Conference Call August 5, 2024 4:30 PM ET Company Participants Cody McAlester – ICR Rob DeMartini – Chief Executive Officer Todd Vogensen – Chief Financial Officer Eric Haynor – Chief Operating Officer Conference Call Participants Bobby Griffin – Raymond James Brad Thomas – KeyBanc Capital Markets Matt Koranda – ROTH Capital Seth Basham – Wedbush Securities Brian Nagel – Oppenheimer Jeremy Hamblin – Craig-Hallum Capital Group Keith Hughes – Truist Dan Silverstein – UBS Operator Good afternoon, ladies and gentlemen, and welcome to the Purple Innovation Second Quarter 2024 Earnings Conference Call. At this time, all participants are in a listen-only mode. seekingalpha.com - 3 months ago
Long Assets On Path To Creating Significant Value, Shorting Remains Very Challenging In the first half of 2024, our long book performed strong relative to the Russell 2000, driven by our high-conviction positions. We are pleased with our relative performance and believe the Russell 2000 remains a more appropriate benchmark for comparison. Top gainers include FTAI Aviation and FTAI Infrastructure, while top detractors include Latch and Industrial Short. seekingalpha.com - 3 months ago
Purple Innovation (PRPL) Reports Q2 Loss, Misses Revenue Estimates Purple Innovation (PRPL) came out with a quarterly loss of $0.13 per share versus the Zacks Consensus Estimate of a loss of $0.11. This compares to loss of $0.20 per share a year ago. zacks.com - 3 months ago
Purple Innovation Reports Second Quarter 2024 Results LEHI, Utah , Aug. 5, 2024 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced results for the second quarter ended June 30, 2024. Second Quarter Financial Summary (Comparisons versus Second Quarter 2023) 1 Net revenue increased 2.0% to $120.3 million compared to $117.9 million. prnewswire.com - 3 months ago
Purple Innovation (PRPL) Expected to Beat Earnings Estimates: What to Know Ahead of Q2 Release Purple Innovation (PRPL) possesses the right combination of the two key ingredients for a likely earnings beat in its upcoming report. Get prepared with the key expectations. zacks.com - 3 months ago
Purple to Report Second Quarter 2024 Results on August 5, 2024 LEHI, Utah , July 25, 2024 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple"), a comfort innovation company known for creating the "World's First No Pressure® Mattress," will report second quarter 2024 financial results on Monday, August 5, 2024, at approximately 4:05 p.m. ET. The Company will hold a conference call that day at 4:30 p.m. prnewswire.com - 3 months ago
Purple to Participate in Oppenheimer 24th Annual Consumer Growth & E-Commerce Conference LEHI, Utah , June 4, 2024 /PRNewswire/ -- Purple Innovation, Inc. (NASDAQ: PRPL) ("Purple") a comfort innovation company known for creating the "World's First No Pressure™ Mattress," today announced that the Company will make a presentation at the Oppenheimer 24th Annual Consumer Growth & E-Commerce Conference.   The presentation is scheduled for Monday, June 10, 2024 at 10:30 a.m. prnewswire.com - 5 months ago
8. Profile Summary

Purple Innovation, Inc. PRPL

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COUNTRY US
INDUSTRY Furnishings, Fixtures & Appliances
MARKET CAP $ 88 M
Dividend Yield 0.00%
Description Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. The company also offers bases, foundations, sheets, mattress protectors, bed frames, seat cushions, weighted blankets, and duvets, as well as pet beds. It markets and sells its products through its e-commerce online channels retail brick-and-mortar wholesale partners, and third-party online retailers, as well as through Purple retail showrooms. The company was founded in 2010 and is headquartered in Lehi, Utah.
Contact 4100 North Chapel Ridge Road, Lehi, UT, 84043 https://purple.com
IPO Date Oct. 29, 2015
Employees 1700
Officers Ms. Keira M. Krausz Chief Marketing Officer Mr. George Turner Ulrich Vice President of Accounting & Financial Reporting Tanya Sestak Senior Director of Legal Operations Mr. Robert T. DeMartini Chief Executive Officer & Director Ms. Tricia McDermott Thompkins Chief Legal Officer & Secretary Misty Bond Director of Communications Mr. Jeffery Scott Kerby Chief of Owned Retail Officer Mr. John Jack Roddy IV Chief People Officer Mr. Jeffrey L. Hutchings Chief Innovation Officer Mr. Eric S. Haynor Chief Operating Officer