Greetings, and welcome to the Marin Software Fourth Quarter 2023 Financial Results Conference Call. At this time, all participants are in a listen-only mode. [Operator Instructions]. As a reminder, this conference is being recorded. It is now my pleasure to introduce your host, Bob Bertz. Thank you. You may begin..
Thank you. Good afternoon, everyone, and welcome to Marin Software's fourth quarter 2023 earnings conference call. My name is Bob Bertz, I'm Marin's CFO. And joining me today is Chris Lien, Marin's CEO. By now, you should have received a copy of our earnings release, which crossed the wire a short time ago.
The release can also be obtained on our website at investors.marinsoftware.com. All participants are advised that the audio of this conference call is being recorded for playback purposes, and that the recording will be made available on the Investor Relations section of our website within a few hours.
Before we begin, I'd like to note that our discussion today will include forward-looking statements within the meaning of the Securities Act of 1933 and the Securities Exchange Act of 1934.
These forward-looking statements include statements about our business outlook and strategy, our expectations for customer adoption and use of our services, historical results that may suggest trends for our business, our expectations about our ability to improve customer retention and new business bookings and to grow or sustain our business, our expectations about our expenses and cash resources, the impact of investments in product and technology, progress on product development efforts, product capabilities and benefits, our relationships with publishers and other parties in the digital advertising market, expectations for future economic activity and digital advertising spending, expected restructuring cost and cost savings from our restructuring efforts and our expected Q1 2024 and future financial results.
We make these statements as of February 22, 2024, and disclaim any duty to update them.
For more information regarding these and other risks and uncertainties that could cause actual results to differ materially from those expressed or implied in these forward-looking statements as well as risks relating to our business in general, we refer you to the section entitled "Risk Factors" in our most recent reports on Form 10-K and Form 10-Q as well as our other SEC filings.
This presentation contains financial performance measures that are different from the financial measures calculated in accordance with GAAP and may also be different from similar calculations or measures used by other companies.
A quantitative reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measures is available in our fourth quarter 2023 earnings release. With that, let me turn the call over to Chris..
Connect, Ascend and Marin One. Connect is a reporting focused solution for advertisers looking to collect their performance marketing data from a variety of sources and send the data warehouses, BI tools and spreadsheets.
Step one of understanding your digital advertising spending is to have reliable comprehensive reporting in a format that addresses your particular business needs. Ascend builds on the data foundation provided by Connect, helping advertisers maximize the return on their marketing investment.
Ascend's AI-based optimization methodologies support budget compliance at scale for agencies. It also allows brands to estimate the impact of increased or decreased advertising spend and to understand optimal spend allocation across campaigns, publishers and channels.
Historically, these budgeting decisions have been done with spreadsheets and a highly manual and potentially error-prone approach. Marin provides marketers with a powerful UI to automate these budgeting decisions while providing flexible budgeting controls.
These tools are compatible with various bidding approaches, including support for Google's smart bidding. Ascend supports a range of publishers and channels, and just this quarter we enhanced our support for LinkedIn, TikTok, Apple Search Ads and Tabula to include Marin's proprietary forecast in budget models and simulations.
This functionality uses machine learning combined with customizable rules to help advertisers maximize the return on their marketing investment. Marin will continue to advance and expand our budget optimization functionality as we see this as an enduring area for an independent ad management platform to add value.
It is impractical and not feasible for a publisher to provide forecasting and pacing for other publishers. Creating what we believe is a compelling opportunity for Marin's optimization offering. I'm pleased to report that initial customer results with Marin Ascend are encouraging for both financial lift and time savings.
Using our Ascend functionality, Marin's platform saved time and increased revenue for an agency customer by 20% with intelligent budget pacing with dynamic allocation. And in Q4, Marin doubled lead volume for Alumni Ventures and reduced cost per lead by 33% with our budgeting optimization functionality.
We are looking forward to sharing more customer specific case studies and testimonials in the coming months as we continue to add to Ascend functionality. Ascend already has played a role in various customer renewals as well as new business wins.
We also seek to complement the publisher tools by enabling management at scale for large paid media programs, driving time savings and financial lift.
Customer examples in the past quarter include increased revenue for Yotel by 323% using Marin's Google to Microsoft Sync and Internet brands increased revenue 30% by uniting customer lifecycle data with Marin's Revenue Hub. In the past quarter, Marin continued to expand our support for Amazon ads.
Our team enhanced in app e-commerce data to include Amazon shopping, product level cost and revenue across both paid and organic sales for greater transparency and more comprehensive revenue reporting.
We also enabled support for Amazon Store Spotlight and Sponsored Brand Video, critical ad types to drive brand awareness to deliver more comprehensive campaign management on Amazon's platform.
With many companies facing uncertain business outlooks and reducing their staffing levels, Marin stands ready to provide managed services capabilities flexibly to supplement our self-service SaaS platform.
As new publishers become more important and full time staffing levels come under increased pressure, Marin's ability to supplement in-house teams at brands and agencies with Marin's experienced digital marketers is resonating in the marketplace.
Our activities to support brands and their agencies continue to take place against an active backdrop of governmental antitrust investigations at the federal and state levels and in the EU of the businesses of leading publishers in the digital advertising market.
There is also the potential of Federal legislation to regulate certain conduct of the leading publishers, which could benefit Marin's role as an independent ad management platform. Marin enjoys coopetition relationships with the leading publishers, and we do not expect significant changes in these relationships in the near-term.
Although, we are not a party to any lawsuits or a target in these investigations, Marin spent less than $100,000 in Q4 on legal fees in conjunction with responding to official requests that Marin has received related to these various investigations.
We expect to spend at similar levels in the coming quarter based on the legal activity that we are seeing, which is primarily providing information in response to various subpoenas. As I have shared in prior calls, I believe Marin has a tremendous opportunity.
Our Marin One development efforts have taken longer and acquired more investment than originally projected.
Marin can benefit as consumers spend increasing time online and ad dollars follow them, creating more need for brands to measure, manage, and optimize these investments to acquire customers and drive revenue outcomes in an increasingly fragmented online advertising landscape.
We are seeing growing interest in brands taking a cross-channel approach to their digital advertising investments, including early interest in Marin's budget optimization functionality, which we call Marin Ascend.
Marin, with our Marin One platform and our team of digital advertising experts is well-positioned to support leading brands and their agencies in these efforts. And now, Bob, will review our fourth quarter and full year financial results and our outlook for the first quarter of 2024..
Thank you, Chris. I'll provide an overview of our fourth quarter and full year results and then share our forecast for the first quarter of 2024. I'll begin with a review of our income statement. For the fourth quarter of 2023, Marin generated $4.4 million in revenue, which was at the high end of our guidance.
Revenue was down approximately 16% when compared to total revenue for the fourth quarter of 2022. For the full year 2023, revenue totaled $17.7 million, which is a year-over-year decrease of 11% as compared to $20 million in 2022. Our geographic split for revenue was approximately 80% U.S. and 20% International for both Q4 and the full year of 2023.
Moving on to our operating results, as a reminder, our financial statements and a reconciliation of our GAAP to non-GAAP financial measures can be found in our earnings release issued earlier today. As I've discussed on previous calls, we commenced the implementation of a restructuring plan July of 2023.
The restructuring plan is expected to reduce our pre-tax cost structure by approximately $10 million to $13 million on an annualized basis.
Close to $10 million of the estimated annualized cost savings is expected to come from the reduction-in-force, which reduced our workforce globally by 65 positions as well as approximately 15 full time equivalent contractor roles. The reduction-in-force was complete as of the end of the year.
We incurred approximately $1.8 million in restructuring costs, substantially, all of which relates to severance and other one-time termination benefits. We began to realize the associated savings during the third quarter of 2023 and we expect to fully realize the estimated savings in 2024.
This restructuring helps to bring our expense base more in line with our current revenues. Our non-GAAP operating loss was $1.9 million for the fourth quarter of 2023 as compared to a $4.2 million loss for the fourth quarter of 2022. The $1.9 million non-GAAP operating loss in Q4 beat the high end of our guidance by approximately $100,000.
The decrease in operating loss as compared to Q4 2022 is attributable to the implementation of our restructuring plan, which was partially offset by lower revenue. Our full year 2023 non-GAAP operating loss is $14.6 million as compared to a $17.7 million loss in 2022.
The decrease in loss year-over-year is attributable to expense savings in the second half of the year as a result of the restructuring, which was also partially offset by lower revenue. Our Q4 non-GAAP operating expenses were $4.6 million, which represents a 33% decrease when compared to the fourth quarter of 2022.
The decrease is attributable to the restructuring plan we commenced in the third quarter of 2023. For the full year, our non-GAAP operating expenses were $23.4 million, which represents a decrease of approximately 14% as compared to 2022, again primarily due to the implementation of our restructuring plan in the third quarter.
We ended the year with 108 total headcount versus 177 a year ago. In terms of our balance sheet, we ended the quarter with a total cash balance of $11.4 million as compared to a $13.6 million balance at the end of the previous quarter. We will continue to carefully monitor our cash levels. Moving on to our outlook for the first quarter of 2024.
For Q1 2024, we expect revenue to be in the range of $4 million to $4.3 million and our non-GAAP operating loss is expected to be in the range of $2.2 million to $1.9 million. Our revenue guidance reflects our estimate at the continued impact of the uncertain economic environment on advertising spend by both existing and prospective customers.
This concludes our call for today. Thank you for your time and we look forward to updating you again during our Q1 2024 earnings call..
Thank you. You may now disconnect your lines. Thank you for your participation..